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<classification authority="sudocs">GA 1.13:RCED-95-171</classification>
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 <subject>Agricultural products</subject>
 <subject>Commodity marketing</subject>
 <subject>Exporting</subject>
 <subject>Sales promotion</subject>
 <subject>Foreign governments</subject>
 <subject>International trade</subject>
 <subject>Agricultural industry</subject>
 <subject>Agricultural research</subject>
 <subject>Domestic assistance</subject>
 <subject>Comparative analysis</subject>
 <identifier>Australia</identifier>
 <identifier>Germany</identifier>
 <identifier>New Zealand</identifier>
 <identifier>United Kingdom</identifier>
 <identifier>USDA Foreign Market Development Program</identifier>
 <identifier>USDA Market Promotion Program</identifier>
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 <title>Agricultural Marketing: Comparative Analysis of U.S. and Foreign Promotion and Research Programs</title>
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<abstract>Pursuant to a congressional request, GAO provided information on U.S.
and foreign promotion and research programs to increase domestic and
foreign sales of agricultural products, focusing on: (1) how U.S.
check-off programs are organized; (2) what factors the check-off boards
consider in planning future program activities; and (3) how comparable
marketing organizations in Australia, Germany, New Zealand, and the
United Kingdom carry out their promotion activities.&lt;p/&gt;GAO found that: (1) the six U.S. check-off programs reviewed vary by
board composition, revenues collected, assessment methods, and options
for initiating, continuing, and terminating programs; (2) the check-off
boards differ in their emphasis on developing domestic or foreign
markets, their methods for selling their products, and their reliance on
research to develop new products, enhance production, and address
nutritional concerns; (3) the check-off boards use market research and
program evaluation techniques to plan their future activities while
coordinating with related groups in preparing and carrying out these
plans; (4) the foreign promotion and research programs reviewed differ
from the U.S. check-off programs in their organizational structure,
funding mechanisms, types of activities performed, and emphasis on
export activities; (5) some foreign marketing organizations have
government members on their boards or guiding councils and do not
require legislative action to change their assessment rates; (6) some
foreign programs promote product groups rather than a single industry;
(7) in general, the foreign marketing organizations do not exempt small
producers from assessments and some receive significant funding from
sources other than their industry assessments; (8) these foreign
organizations generally engage in a wider range of promotional
activities, such as buying and selling products and providing training
and inspection services, than their U.S. counterparts and focus more on
exports than domestic sales; and (9) market development programs may
become more important in the future, since the new international trade
regulations do not limit their use and increase competition.</abstract>
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<identifier type="preferred citation">GAO/RCED-95-171</identifier>
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<note>Letter Report</note>
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<subject>
 <topic>Agricultural products</topic>
 <topic>Commodity marketing</topic>
 <topic>Exporting</topic>
 <topic>Sales promotion</topic>
 <topic>Foreign governments</topic>
 <topic>International trade</topic>
 <topic>Agricultural industry</topic>
 <topic>Agricultural research</topic>
 <topic>Domestic assistance</topic>
 <topic>Comparative analysis</topic>
 <topic>Australia</topic>
 <topic>Germany</topic>
 <topic>New Zealand</topic>
 <topic>United Kingdom</topic>
 <topic>USDA Foreign Market Development Program</topic>
 <topic>USDA Market Promotion Program</topic>
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