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<classification authority="sudocs">GA 1.13:HEHS-96-184</classification>
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 <subject>Managed health care</subject>
 <subject>Health resources utilization</subject>
 <subject>State-administered programs</subject>
 <subject>Health maintenance organizations</subject>
 <subject>Health services administration</subject>
 <subject>Health insurance cost control</subject>
 <subject>Program abuses</subject>
 <subject>Information dissemination operations</subject>
 <subject>Beneficiaries</subject>
 <subject>Health care programs</subject>
 <identifier>Medicaid Program</identifier>
 <identifier>Washington</identifier>
 <identifier>Missouri</identifier>
 <identifier>Ohio</identifier>
 <identifier>Minnesota</identifier>
 <type>Letter Report</type>
 <seriesAbbrev>HEHS</seriesAbbrev>
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<titleInfo>
 <title>Medicaid: States&apos; Efforts to Educate and Enroll Beneficiaries in Managed Care</title>
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<abstract>Pursuant to a congressional request, GAO provided information on state
efforts to enroll Medicaid beneficiaries in managed care, focusing on:
(1) the role of managed care organizations (MCO) in marketing and
expanding managed care participation; (2) the types of marketing and
enrollment abuses that have occurred and states&apos; efforts to curb these
abuses and ensure that beneficiaries are informed about their health
plan options; and (3) state efforts to measure the effectiveness of
their education and enrollment approaches.&lt;p/&gt;GAO found that: (1) some states have allowed MCO to use various
direct-marketing strategies to boost enrollment in Medicaid managed care
programs; (2) because some MCO and their agents have engaged in
unscrupulous and illegal practices to enroll Medicaid beneficiaries and
maximize their revenues and commissions, many states have banned or
restricted MCO activities; (3) Minnesota, Ohio, Washington, and Missouri
have effectively controlled their enrollment programs by banning
direct-marketing activities and retaining enrollment responsibilities;
(4) these states devote considerable resources to educating Medicaid
beneficiaries on managed care so their transition from fee-for-service
care is easier; (5) each of these states&apos; educational approaches varies
because of their differing circumstances and program goals; (6) these
states use public employees to provide in-person education and
counseling, independent contractors or enrollment brokers, and telephone
and direct mail strategies to promote better understanding of the
program; (7) state education and enrollment efforts are often enhanced
by community group and MCO education activities; (8) although community
groups in these states believe that education and enrollment efforts
have helped Medicaid beneficiaries&apos; transition to managed care, the
effectiveness of these approaches has not been adequately measured; (9)
state officials and experts believe that the best measure of
effectiveness is the rate which beneficiaries select their own health
plan; and (10) most states voluntary selection rates range from 59 to 88
percent.</abstract>
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<identifier type="preferred citation">GAO/HEHS-96-184</identifier>
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<note>Letter Report</note>
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 <searchTitle>GAO/HEHS-96-184; Medicaid: States&apos; Efforts to Educate and Enroll Beneficiaries in Managed Care;
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<subject>
 <topic>Managed health care</topic>
 <topic>Health resources utilization</topic>
 <topic>State-administered programs</topic>
 <topic>Health maintenance organizations</topic>
 <topic>Health services administration</topic>
 <topic>Health insurance cost control</topic>
 <topic>Program abuses</topic>
 <topic>Information dissemination operations</topic>
 <topic>Beneficiaries</topic>
 <topic>Health care programs</topic>
 <topic>Medicaid Program</topic>
 <topic>Washington</topic>
 <topic>Missouri</topic>
 <topic>Ohio</topic>
 <topic>Minnesota</topic>
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