United States Government Publishing Office publisher pbl distributor dst United States Government Accountability Office General Government Division author aut Government Organization text government publication eng GAOREPORTS Legislative Agency Publications gao legislative 2010-08-12 U.S. Government Printing Office 2000-07-31 monographic deposited born digital 96 p. GA 1.13:GGD/HEHS-00-153 https://www.govinfo.gov/app/details/GAOREPORTS-GGD-HEHS-00-153 P0b002ee1803958ee f:g300153 DGPO 2010-08-12 2011-03-23 GAOREPORTS-GGD-HEHS-00-153 machine generated eng fdlp REPORT GAOREPORTS-GGD-HEHS-00-153 GGD/HEHS-00-153 Government information dissemination Cost sharing (finance) Financial management Reporting requirements Drug abuse Advertising Program evaluation Mass media ONDCP National Youth Anti-Drug Media Campaign National Survey of Parents and Youth Community Longitudinal Survey of Parents and Youth Chapter Report GGD HEHS Pursuant to a legislative requirement, GAO reviewed the Office of National Drug Control Policy's (ONDCP) National Youth Anti-Drug Media Campaign, focusing on: (1) whether ONDCP provided timely financial reports to Congress; (2) how funds for paid advertising were managed and disbursed; (3) whether ONDCP complied with certain statutory requirements regarding the obligation of funds; (4) what ONDCP has done to develop and implement guidelines for the Campaign in response to program requirements; (5) whether the evaluation designs for phases I, II, and III were appropriate and how well the phases I and II evaluations were implemented; and (6) how effective phases I and II of the Campaign were in influencing group awareness of different types of paid anti-drug media messages and drug attitudes.<p/>GAO noted that: (1) in response to statutory financial reporting requirements and certain statutory spending restrictions, ONDCP generally provided timely financial reports to the appropriate Committees and complied with selected statutory spending restrictions imposed by Congress for fiscal years (FY) 1998 and 1999; (2) ONDCP had processes in place to monitor and approve all paid advertising expenditures before paying vendors and reporting to Congress; (3) ONDCP's success in meeting the congressionally mandated program requirements was mixed; (4) the match program, which was developed during phase I of the Campaign to meet the congressional requirement that ONDCP supplement existing public service announcements (PSA), resulted in over 265,000 pro bono or match PSAs; (5) due to the need to meet the Campaign's reach and frequency goals, ONDCP may not be able to meet the current congressional direction that it obtain a pro bono match as a part of each buy from every vendor; (6) contractor officials explained that some vendors were unwilling or financially unable to provide a match; (7) in some of these cases, it was necessary to make a purchase without the match so that ONDCP could meet the Campaign's reach and frequency goals in that market; (8) ONDCP did not develop a plan to secure private sector contributions; (9) ONDCP officials told GAO that they do not believe they will ever be able to attain the highest level of the congressionally mandated levels of contributions, which range from 40 to 100 percent of the annual Campaign appropriations for FY 1999 through FY 2002; (10) ONDCP developed policy and guidance prohibiting advertisements that feature political figures or partisan political purposes and established an advertisement review process; (11) the results of the phases I and II evaluations regarding the Campaign's impact on youth, teen, and parent advertisement awareness and drug attitudes were inconclusive due to site selection problems, unknown parent response rates, low school response rates, and data analysis issues; (12) the 4-year phase III evaluation began in 1999, and its design appears promising; and (13) Ogilvy and Mather, the phase III advertising contractor, is to examine the impact of each media element, and the National Clearinghouse for Alcohol and Drug Information is to continue to collect data through the end of year 2000 on the volume of public contracts and reports distributed as supplemental measures of Campaign awareness/exposure. https://www.govinfo.gov/content/pkg/GAOREPORTS-GGD-HEHS-00-153/html/GAOREPORTS-GGD-HEHS-00-153.htm https://www.govinfo.gov/content/pkg/GAOREPORTS-GGD-HEHS-00-153/pdf/GAOREPORTS-GGD-HEHS-00-153.pdf GAO/GGD/HEHS-00-153 https://www.govinfo.gov/app/details/GAOREPORTS-GGD-HEHS-00-153 Chapter Report GAO/GGD/HEHS-00-153; Anti-Drug Media Campaign: ONDCP Met Most Mandates, but; Government information dissemination Cost sharing (finance) Financial management Reporting requirements Drug abuse Advertising Program evaluation Mass media ONDCP National Youth Anti-Drug Media Campaign National Survey of Parents and Youth Community Longitudinal Survey of Parents and Youth Volume 111 Page 1293 111 Stat. 1293 Volume 112 Page 2681 112 Stat. 2681 Volume 113 Page 447 113 Stat. 447 Public Law 105-61 Public Law 105-277 Public Law 106-58