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 <subject>Advertising</subject>
 <subject>Consumer protection</subject>
 <subject>Cost analysis</subject>
 <subject>Evaluation criteria</subject>
 <subject>Federal regulations</subject>
 <subject>Food and drug law</subject>
 <subject>Government information dissemination</subject>
 <subject>Pharmaceutical industry</subject>
 <subject>Policy evaluation</subject>
 <subject>Prescription drugs</subject>
 <subject>Public health</subject>
 <subject>Regulatory agencies</subject>
 <subject>Sales promotion</subject>
 <subject>Schedule slippages</subject>
 <subject>Surveys</subject>
 <subject>Television advertising</subject>
 <subject>Policies and procedures</subject>
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<titleInfo>
 <title>Prescription Drugs: Trends in FDA&apos;s Oversight of Direct-to-Consumer Advertising</title>
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<abstract>The Food and Drug Administration (FDA) is responsible for
overseeing direct-to-consumer (DTC) advertising of prescription  
drugs, which includes a range of media, such as television,	 
magazines, and the Internet. If FDA identifies a violation of	 
laws or regulations in a DTC advertising material, the agency may
issue a regulatory letter asking the drug company to take	 
specific actions. In 2002, GAO reported on delays in FDA&apos;s	 
issuance of regulatory letters. GAO was asked to discuss trends  
in FDA&apos;s oversight of DTC advertising and the actions FDA has	 
taken when it identifies violations. This statement is based on  
GAO&apos;s 2006 report, Prescription Drugs: Improvements Needed in	 
FDA&apos;s Oversight of Direct-to-Consumer Advertising, GAO-07-54	 
(November 16, 2006). In this statement, GAO discusses the (1) DTC
advertising materials FDA reviews, (2) FDA&apos;s process for issuing 
regulatory letters citing DTC advertising materials and the	 
number of letters issued, and (3) the effectiveness of FDA&apos;s	 
regulatory letters at limiting the dissemination of false or	 
misleading DTC advertising. For its 2006 report, GAO examined FDA
data on the advertising materials the agency received and	 
reviewed the regulatory letters it issued citing prescription	 
drug promotion from 1997 through 2005. For this statement, GAO	 
also reviewed data from FDA to update selected information from  
the 2006 report.</abstract>
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<identifier type="preferred citation">GAO-08-758T</identifier>
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<note>Testimony</note>
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 <searchTitle>GAO-08-758T; Prescription Drugs: Trends in FDA&apos;s Oversight of Direct-to-Consumer Advertising;
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 <topic>Advertising</topic>
 <topic>Consumer protection</topic>
 <topic>Cost analysis</topic>
 <topic>Evaluation criteria</topic>
 <topic>Federal regulations</topic>
 <topic>Food and drug law</topic>
 <topic>Government information dissemination</topic>
 <topic>Pharmaceutical industry</topic>
 <topic>Policy evaluation</topic>
 <topic>Prescription drugs</topic>
 <topic>Public health</topic>
 <topic>Regulatory agencies</topic>
 <topic>Sales promotion</topic>
 <topic>Schedule slippages</topic>
 <topic>Surveys</topic>
 <topic>Television advertising</topic>
 <topic>Policies and procedures</topic>
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  <title>United States Statutes at Large</title>
  <partNumber>Volume 121 Page 823</partNumber>
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 <identifier type="Statute citation">121 Stat. 823</identifier>
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 <titleInfo>
  <title>United States Public Law 85 (110th Congress)</title>
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 <identifier type="public law citation">Public Law 110-85</identifier>
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