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<classification authority="sudocs">GA 1.13:GAO-08-477</classification>
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 <subject>Advertising</subject>
 <subject>Alcohol abuse</subject>
 <subject>Federal aid to states</subject>
 <subject>Federal funds</subject>
 <subject>Federal/state relations</subject>
 <subject>High risk drivers</subject>
 <subject>Highway safety</subject>
 <subject>Law enforcement</subject>
 <subject>Mass media</subject>
 <subject>Pedestrian safety</subject>
 <subject>Performance measures</subject>
 <subject>Program evaluation</subject>
 <subject>Program management</subject>
 <subject>Public roads or highways</subject>
 <subject>Reporting requirements</subject>
 <subject>Risk assessment</subject>
 <subject>Risk factors</subject>
 <subject>Risk management</subject>
 <subject>Safety regulation</subject>
 <subject>Safety standards</subject>
 <subject>State programs</subject>
 <subject>Strategic planning</subject>
 <subject>Traffic accidents</subject>
 <subject>Transportation</subject>
 <subject>Transportation industry</subject>
 <subject>Transportation safety</subject>
 <subject>Program goals or objectives</subject>
 <subject>Program implementation</subject>
 <subject>Safety Belt</subject>
 <subject>High-Visibility Enforcement Program</subject>
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<titleInfo>
 <title>Traffic Safety: Improved Reporting and Performance Measures Would Enhance Evaluation of High-Visibility Campaigns</title>
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<abstract>Two primary risk behaviors related to fatal traffic crashes are
failure to use safety belts and driving while impaired by	 
alcohol. High-visibility enforcement (HVE) campaigns that combine
enforcement of a traffic safety law with media to inform the	 
public about the campaign are effective in reducing these	 
behaviors. In 2005, the Safe, Accountable, Flexible, Efficient	 
Transportation Equity Act: A Legacy for Users authorized funding 
of an HVE program, including safety belt and impaired-driving	 
campaigns. The National Highway Traffic Safety Administration	 
(NHTSA) within the Department of Transportation (DOT) provides	 
media and coordinates with states to provide enforcement	 
activities for the campaigns. This report addresses (1) the	 
extent to which NHTSA has implemented the HVE program and (2) for
selected states, the impact of the campaigns and challenges that 
exist in conducting the campaigns. To conduct this work, GAO	 
analyzed fatality data, plans, and evaluations and interviewed	 
officials from DOT and seven selected states.</abstract>
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<identifier type="preferred citation">GAO-08-477</identifier>
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 <searchTitle>GAO-08-477; Traffic Safety: Improved Reporting and Performance Measures Would Enhance Evaluation of High-Visibility Campaigns;
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<subject>
 <topic>Advertising</topic>
 <topic>Alcohol abuse</topic>
 <topic>Federal aid to states</topic>
 <topic>Federal funds</topic>
 <topic>Federal/state relations</topic>
 <topic>High risk drivers</topic>
 <topic>Highway safety</topic>
 <topic>Law enforcement</topic>
 <topic>Mass media</topic>
 <topic>Pedestrian safety</topic>
 <topic>Performance measures</topic>
 <topic>Program evaluation</topic>
 <topic>Program management</topic>
 <topic>Public roads or highways</topic>
 <topic>Reporting requirements</topic>
 <topic>Risk assessment</topic>
 <topic>Risk factors</topic>
 <topic>Risk management</topic>
 <topic>Safety regulation</topic>
 <topic>Safety standards</topic>
 <topic>State programs</topic>
 <topic>Strategic planning</topic>
 <topic>Traffic accidents</topic>
 <topic>Transportation</topic>
 <topic>Transportation industry</topic>
 <topic>Transportation safety</topic>
 <topic>Program goals or objectives</topic>
 <topic>Program implementation</topic>
 <topic>Safety Belt</topic>
 <topic>High-Visibility Enforcement Program</topic>
</subject>
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 <titleInfo>
  <title>United States Public Law 363 (98th Congress)</title>
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 <identifier type="public law citation">Public Law 98-363</identifier>
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