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<classification authority="sudocs">GA 1.13:GAO-07-54</classification>
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 <subject>Advertising</subject>
 <subject>Consumer protection</subject>
 <subject>Cost analysis</subject>
 <subject>Pharmaceutical industry</subject>
 <subject>Policy evaluation</subject>
 <subject>Prescription drugs</subject>
 <subject>Regulatory agencies</subject>
 <subject>Sales promotion</subject>
 <subject>Surveys</subject>
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<titleInfo>
 <title>Prescription Drugs: Improvements Needed in FDA&apos;s Oversight of Direct-to-Consumer Advertising</title>
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<abstract>The Food and Drug Administration (FDA) is responsible for
overseeing direct-to-consumer (DTC) advertising of prescription  
drugs. If FDA identifies a violation of laws or regulations in a 
DTC advertising material, the agency may issue a regulatory	 
letter asking the drug company to take specific actions. GAO was 
asked to discuss (1) trends in drug company spending on DTC	 
advertising and other activities; (2) what is known about the	 
relationship between DTC advertising and drug spending and	 
utilization; (3) the DTC advertising materials FDA reviews; (4)  
the number of regulatory letters that cited DTC materials and	 
FDA&apos;s process for issuing those letters; and (5) the		 
effectiveness of these letters at limiting the dissemination of  
violative DTC advertising. GAO reviewed research literature,	 
analyzed FDA&apos;s processes, and examined FDA documentation.</abstract>
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 <searchTitle>GAO-07-54; Prescription Drugs: Improvements Needed in FDA&apos;s Oversight of Direct-to-Consumer Advertising;
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 <topic>Advertising</topic>
 <topic>Consumer protection</topic>
 <topic>Cost analysis</topic>
 <topic>Pharmaceutical industry</topic>
 <topic>Policy evaluation</topic>
 <topic>Prescription drugs</topic>
 <topic>Regulatory agencies</topic>
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