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 <subject>Advertising</subject>
 <subject>Advertising costs</subject>
 <subject>Budget obligations</subject>
 <subject>Data collection</subject>
 <subject>Federal aid programs</subject>
 <subject>Financial analysis</subject>
 <subject>Government information dissemination</subject>
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 <title>Public Service Announcement Campaigns: Activities and Financial Obligations for Seven Federal Departments</title>
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<abstract>Government-sponsored public service announcement (PSA) campaigns
are prepackaged messages generally placed for free through	 
various media to promote designated government activities,	 
programs, or services. Although PSAs may be placed for free, PSA 
campaigns may still incur financial obligations for production.  
GAO was mandated to provide information about federal PSA	 
campaign activities by a House Appropriations Committee report	 
(House Report No.108-671). GAO received detailed information on  
PSA campaigns for the seven federal departments with the highest 
obligations for public relations and advertising in fiscal year  
2003--Commerce, Defense, Health and Human Services, Homeland	 
Security, Interior, Treasury, and Veterans Affairs--as reported  
in a governmentwide federal procurement data system. GAO	 
submitted questionnaires to these seven departments to obtain	 
information for fiscal year 2003 through the second quarter of	 
fiscal year 2005 on (1) obligations incurred for PSA campaigns,  
including whether obligations were incurred externally, such as  
through a contract, or internally; (2) the purpose, audience, and
type of media employed; and (3) whether campaigns were evaluated 
for success and their results published in performance reports,  
including Government Performance Results Act (GPRA) reports.</abstract>
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<identifier type="preferred citation">GAO-06-304</identifier>
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 <topic>Advertising costs</topic>
 <topic>Budget obligations</topic>
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 <topic>Federal aid programs</topic>
 <topic>Financial analysis</topic>
 <topic>Government information dissemination</topic>
 <topic>Performance appraisal</topic>
 <topic>Public relations</topic>
 <topic>Statistical data</topic>
 <topic>Federal Procurement Data System</topic>
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  <title>United States House Report 671 (108th Congress)</title>
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 <identifier type="congressional report citation">H. Rept. 108-671</identifier>
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