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 <subject>Cost control</subject>
 <subject>Foreign languages</subject>
 <subject>Foreign policies</subject>
 <subject>International relations</subject>
 <subject>Performance measures</subject>
 <subject>Public diplomacy</subject>
 <subject>Radio broadcasting</subject>
 <subject>Redundancy</subject>
 <subject>Strategic planning</subject>
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<titleInfo>
 <title>U.S. International Broadcasting: Challenges Facing the Broadcasting Board of Governors</title>
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<abstract>The terrorist attacks of September 11, 2001, were a dramatic
reminder of the importance of cultivating a better understanding 
of the United States and its policies with overseas audiences.	 
U.S. public diplomacy activities include the efforts of the	 
Broadcasting Board of Governors, which oversees all nonmilitary  
U.S. international broadcasting by the Voice of America (VOA) and
several other broadcast entities. Such broadcasting helps promote
a better understanding of the United States and serves U.S.	 
interests by providing overseas audiences with accurate and	 
objective news about the United States and the world. GAO has	 
issued three reports over the past 4 years examining the	 
organizational, marketing, resource, and performance reporting	 
challenges faced by the Board. Our recommendations to the Board  
have included the need to address the long-standing issue of	 
overlapping language services (i.e., where two services broadcast
in the same language to the same audience) and to strengthen the 
Board&apos;s strategic planning and performance by placing a greater  
emphasis on results. The Board has taken significant steps to	 
respond to these and other recommendations.</abstract>
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<identifier type="preferred citation">GAO-04-711T</identifier>
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<note>Testimony</note>
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<subject>
 <topic>Cost control</topic>
 <topic>Foreign languages</topic>
 <topic>Foreign policies</topic>
 <topic>International relations</topic>
 <topic>Performance measures</topic>
 <topic>Public diplomacy</topic>
 <topic>Radio broadcasting</topic>
 <topic>Redundancy</topic>
 <topic>Strategic planning</topic>
 <topic>Television broadcasting</topic>
</subject>
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 <titleInfo>
  <title>United States Public Law 236 (103rd Congress)</title>
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 <identifier type="public law citation">Public Law 103-236</identifier>
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  <title>United States Public Law 113 (106th Congress)</title>
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 <identifier type="public law citation">Public Law 106-113</identifier>
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