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        <title>Product Name Placement, Size, and Prominence in Promotional Labeling and Advertisements; Guidance for Industry; Availability</title>
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    <abstract>The Food and Drug Administration (FDA or Agency) is announcing the availability of a guidance for industry entitled "Product Name Placement, Size, and Prominence in Promotional Labeling and Advertisements." The guidance clarifies the requirements for product name placement, size, prominence, and frequency in promotional labeling and advertisements for human prescription drugs, including prescription biological products, and for animal prescription drugs. This guidance finalizes the revised draft guidance issued on November 20, 2013 ("Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling"). FDA is also announcing that a proposed collection of information has been submitted to the Office of Management and Budget (OMB) for review and clearance under the Paperwork Reduction Act of 1995 (the PRA).</abstract>
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        <summary>The Food and Drug Administration (FDA or Agency) is announcing the availability of a guidance for industry entitled "Product Name Placement, Size, and Prominence in Promotional Labeling and Advertisements." The guidance clarifies the requirements for product name placement, size, prominence, and frequency in promotional labeling and advertisements for human prescription drugs, including prescription biological products, and for animal prescription drugs. This guidance finalizes the revised draft guidance issued on November 20, 2013 ("Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling"). FDA is also announcing that a proposed collection of information has been submitted to the Office of Management and Budget (OMB) for review and clearance under the Paperwork Reduction Act of 1995 (the PRA).</summary>
        <dates>The announcement of the guidance is published in the Federal Register on December 12, 2017.</dates>
        <contact>Regarding human prescription drugs: Sheila Ryan, Center for Drug Evaluation and Research, Food and Drug Administration, 10903 New Hampshire Ave., Bldg. 51, Rm. 3320, Silver Spring, MD 20993-0002, 301-796-1200. Regarding human prescription biological products: Stephen Ripley, Center for Biologics Evaluation and Research, Food and Drug Administration, 10903 New Hampshire Ave., Bldg. 71, Rm. 7301, Silver Spring, MD 20993-0002, 240-402-7911. Regarding animal prescription drugs: Thomas Moskal, Center for Veterinary Medicine (HFV-216), Food and Drug Administration, 7519 Standish Pl., Rockville, MD 20855, 240-402-6251.</contact>
        <tocSubject1>Guidance:</tocSubject1>
        <tocDoc>Product Name Placement, Size, and Prominence in Promotional Labeling and Advertisements
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