[Weekly Compilation of Presidential Documents Volume 33, Number 37 (Monday, September 15, 1997)]
[Pages 1314-1317]
[Online from the Government Publishing Office, www.gpo.gov]

<R04>
Remarks Announcing the American Heritage Rivers Initiative

September 11, 1997

    Thank you, Jose. I think we should send him around the country to 
organize other young people, don't you? [Laughter] Thank you, Mr. 
Carlino; to the members of the administration who are here, and the 
Senators 

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and Members of the House and all the rest of you.
    We did not intend to regale you today with the natural splendor and 
riverfront aura of Room 450--[laughter]--of the Old Executive Office 
Building. I can't really take responsibility for the weather. I wanted 
to welcome you to Mount Vernon. The Vice President suggested I blame it 
on climate change. [Laughter] But we haven't had time to have the 
requisite number of studies done. [Laughter] So we're here to make the 
best of it.
    Before I start and make remarks about this subject, I do want to say 
that something has occurred in the United States Senate this morning 
about which I am personally very pleased and for which I am grateful. I 
have been working, as everyone knows, since the day I became President 
to allow all our people to participate in the opportunities that this 
country offers and will offer in the new century. I think clearly the 
most important way to do that is to guarantee a world-class education to 
every young person. Just this morning, an overwhelming bipartisan 
majority in the Senate, 88 Senators, voted to move forward with the plan 
that I have advocated to establish national standards of learning in 
reading and mathematics, and to test our children in the fourth and 
eighth grades by 1999.
    They have voted to make sure that these examinations would be 
written by a truly independent, nonpartisan board, and the measure that 
they have embraced will help parents to ensure that their children will 
master the basics of reading and math and to help measure the 
performance of the schools and teachers involved. This is another 
example of what can happen when people of good will of both parties get 
together and look to the future and not the past. And thank you, 
Senators, and I think this is very, very good news.
    And what we're here today to talk about is also very good news and 
profoundly important. If you think about the stories of Pittsburgh and 
Chicago--I don't know how many of you have been to Pittsburgh to see the 
rivers there and see the changes in the community that are truly 
astonishing, and all the other little communities outlying Pittsburgh 
and southwest Pennsylvania. As you know--I think all of you know, 
Hillary is from Chicago, so I spent a lot of time in Chicago, and I've 
spent a lot of nights and days looking at the Chicago River.
    And I think it's very important to remember that many of our 
greatest cities became what they are because they were built on rivers. 
And now if we want them to be even greater as we move into a totally new 
era and where their economies are changing, we have to make sure that 
the rivers that run through them are good, clean rivers that offer the 
potential for young people like Jose to do something they can be proud 
of, to have a place that they can be proud to be a part of, and to 
preserve a heritage for their own children and grandchildren.
    Rivers have always been the lifeblood of our Nation. They nourish 
our cities. They feed our soils. They allow us to expand our territory 
in commerce. They permit us--millions upon millions of us--to fish. You 
heard the Vice President putting in his little gig about the Tennessee 
rivers. You know, those of us who come from the States with a lot of 
rural land--all of us grew up living with the rivers and all of us have 
these vivid memories of the rivers. When I graduated from law school, I 
went home to the hills in north Arkansas to live before Hillary and I 
married, and I bought a home--I rented two different places out in the 
country on two different rivers. I spent a lot of the happiest days of 
my life along the Buffalo River in the Ozark Mountains in north 
Arkansas, which was the very first river set aside by Congress in the 
National Wild and Scenic Rivers Act. You can't get there from here. 
[Laughter] But if you do, it's worth the effort. [Laughter]
    Nineteen years ago, when I first ran for Governor of my home State, 
I called my great uncle at--who just passed away at the age of 91--and 
who had only an elementary school education, but a very high IQ and a 
great wit. And we were having a heated election for the United States 
Senate that year, and I asked my uncle, I said, ``Who do you want to win 
this Senate race?'' He said, ``I don't care, and I wouldn't care who was 
going to be Governor if you weren't my kinfolks.'' [Laughter] And I 
said, ``Well, if I get elected,

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what do you want me to do?'' Then he got dead serious. He said, ``I want 
you to make sure that the rivers are clean and pure so the fish will be 
in them, and I can run my feet in them in the springtime.'' That was his 
platform for my campaign. [Laughter]
    And there were many people of his generation of modest means who 
knew that if all else failed they could still go to the river in the 
springtime. And so this is a big part of what we are.
    When I leave this office and I go home, I hope to continue a project 
I've been working on for many years--I worked on as Governor--to help 
both restore and enhance the development of our capital city at home 
along the Arkansas River. And the river has to be clean and pure and 
fully developed in its natural potential in order for us ever to make 
the most of that.
    So this is a big deal to millions of people. And I suppose that it 
may be too free of controversy to arouse great interest today here, but 
we're all trying to change that, just like the Senate did this morning 
on the education issue. When I saw the two gentlemen before me speaking 
and then I was looking out here at all the mayors and all the 
representatives of the local community, about every third sentence 
they'd be nodding their heads: Yes, what they're saying is absolutely 
right. And that's a very, very good thing.
    Today we are going to rededicate our country to restoring our river 
heritage and to reaffirm one of our oldest values, the importance of 
safeguarding our national treasures for all generations to come.
    You know, we didn't get to go to Mount Vernon, but I think it's 
important to say a few words about the Potomac, since that is our river 
here. George Washington considered it one of the finest rivers in the 
world. But regrettably, for most of this century the Potomac suffered in 
ways that President Washington would have been perfectly appalled by.
    By the 1960's, when I came to school here, the river was so polluted 
that students on the boating teams at Georgetown actually had to get 
typhoid shots to go out on the water. But today, thanks to the ongoing--
I was not on the crew team; that was my excuse. [Laughter] That's a true 
story. But today, thanks to the ongoing cleanup efforts in communities 
all up and down this river, the Potomac once again is a genuine, 
legitimate source of national pride.
    All across the country we're seeing this kind of river renaissance. 
You heard about Chicago and Pittsburgh. We could have talked about 
Evanston, Wyoming; Cherokee, Iowa; Chattanooga, Tennessee, communities 
coming together to restore their rivers, to make them both attractive 
and natural and pure and commercially viable.
    Today we take an important step to support and celebrate these 
efforts when, in a few moments, I will sign an Executive order to launch 
the new American Heritage Rivers initiative. Through this voluntary 
program which I first proposed in the State of the Union Address, we 
will lend our hand of assistance to community-led waterfront projects 
that protect natural resources, promote economic revitalization, and 
preserve our cultural heritage.
    For 90 days, starting today, communities that have developed plans 
to restore and reconnect with their rivers may submit nominations to 
participate in this innovative initiative. Shortly thereafter, a panel 
of experts will help me select 10 finalist rivers from among the 
nominations, each of which will earn a designation as an American 
Heritage River. These rivers, most likely a mix of rural, suburban, and 
urban rivers, will receive targeted and coordinated assistance to help 
bring the community plans to life.
    Here is how the initiative might work for an urban river linked by 
junkyards and abandoned buildings. If the riverfront community comes 
forward with a good revitalization plan and wins American Heritage River 
designation, we'll first work with the community to select a skilled, 
full-time liaison, which we call a river navigator. Maybe we should have 
called it a river rat. [Laughter] The river navigator will then help the 
community line up Federal and private resources for everything from 
improving water quality to cleaning up brownfields to designating a 
riverfront plaza and finding loans for local entrepreneurs.
    Every step of the way, the initiative will be driven by the needs 
and desires of the communities that choose to participate. There will be 
no Federal mandates, no regu

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lations, no restrictions on property holders' rights. All communities 
interested in this collaborative concept will be able to learn from the 
success of the program participants by tapping in to a very impressive 
American Heritage Rivers website.
    The reason I'm so pleased by the American Heritage Rivers initiative 
is that it neatly combines three of the concepts that are closest to my 
heart, as the Vice President said: First, the notion of environmental 
stewardship; second, the idea of offering citizen support for a 
reinvented Government that actually works better and costs less; and 
finally, once again, that economic prosperity and environmental 
protection go hand in hand.
    We must continue to embrace these three ideas. We must believe in 
them. We must live by them. The American Heritage Rivers initiative is a 
great first step. Let the nominations begin.
    Thank you very much.

Note: The President spoke at 11:52 a.m. in Room 450 of the Old Executive 
Office Building. In his remarks, he referred to Jose Lopez, member, 
Chicago River Restoration Crew, known in Chicago as River Rats, and 
August Carlino, executive director, Pittsburgh Rivers of Steel.