[Weekly Compilation of Presidential Documents Volume 30, Number 29 (Monday, July 25, 1994)]
[Pages 1490-1491]
[Online from the Government Publishing Office, www.gpo.gov]

<R04>
Memorandum on the Presidential Design Awards

July 12, 1994

Memorandum for the Heads of Executive Departments and Agencies

Subject: Presidential Design Awards Program

    As the largest purchaser of design services in the world, the 
Federal Government should be a leader in fostering design excellence. 
Good design can profoundly affect our lives by beautifying our 
surroundings, improving our productivity, and helping to effect social 
change.
    Over two decades ago, the National Endowment for the Arts was asked 
by the White House to assist Federal agencies in improving the quality 
of design in the Federal Government. Over the years, the efforts of the 
Endowment's Federal Design Improvement Program have helped agencies to 
make significant progress in the pursuit of design excellence. I am 
committed to furthering those efforts.
    The Presidential Design Awards Program was established in 1983 to 
honor successful achievement in Federal design and encourage excellence 
throughout the Federal Government. I recently announced the call for 
entries for Round Four of the Presidential Design Awards and asked Jane 
Alexander, Chairperson of the National Endowment for the Arts, to 
implement the Presidential Design Awards Program. I am confident that 
she will have your full support. Please des- 

[[Page 1491]]

ignate an individual with an appropriate background and position to 
serve as your liaison with the Endowment to ensure the success of this 
important program. Please be advised that there will be a Presidential 
Design Awards Program briefing at the National Endowment for the Arts on 
July 18, 1994.
                                            William J. Clinton

Note: This item was not received in time for publication in the 
appropriate issue.