    [Public Papers of the Presidents of the United States: William J. Clinton (1998, Book I)]
    [April 21, 1998]
    [Pages 594-597]
    [From the U.S. Government Publishing Office www.gpo.gov]

    [[Page 594]]

    Remarks on the 1998 Legislative Agenda and an Exchange With Reporters
    April 21, 1998

        The President. Good afternoon. In the coming weeks, Congress will be
    making an awful lot of important decisions about how to best prepare our
    children and our Nation for the 21st century. First, we have an historic
    opportunity to pass bipartisan legislation to protect our children from
    the dangers of tobacco. The legislation would put an end to the tobacco
    industry's calculated, multimillion-dollar media campaign to hook our
    children early to the deadly habit of smoking.
        For years, the cartoon character Joe Camel was the star of their
    efforts to create a new generation of customers for cigarettes, what the
    tobacco industry euphemistically called ``replacement smokers,'' what
    most of us call our children. Even as the executives denied they were
    targeting children, Joe Camel became as recognizable to them as Mickey
    Mouse.
        Now, some in Congress say that teen smoking has nothing to do with
    Joe Camel. Medical science and common sense makes it plain: Teen smoking
    has everything to do with Joe Camel, with unscrupulous marketing
    campaigns that prey on the insecurities and dreams of our children.
    Indeed, a recent study by the American Medical Association found that
    over a third of our young people who try cigarettes do so because of
    advertising and promotion and that Joe Camel was the overwhelming
    favorite among 12- to 15-year-olds.
        The industry has spent hundreds of millions of dollars on such
    marketing campaigns, plainly not designed to appeal to adults. It is
    time to end this story once and for all. So again I say to Congress, now
    is the time to pass strong bipartisan tobacco legislation. And again I
    say, I hope that both parties will work together for the benefit of our
    children.
        Today is an extremely important day for the future of public
    education in America. Soon the United States Senate will be faced with a
    clear choice: whether to modernize 5,000 schools and strengthen
    educational opportunity for all children or offer families about a $7
    tax rebate that would barely cover the cost of schools supplies and, in
    the process, would weaken our national commitment to education.
        Above all, the information age is an education age. And the most
    important thing we can do to strengthen our country for the 21st century
    is to give our people the best education system in the world. In our
    balanced budget, I propose a plan that would help us to do that. It
    would help all Americans--teachers, parents, students, principals--bring
    a revolution of standards, accountability, and choice to our schools.
        I am committed to seeing that our students master the basics with
    national standards and an exam to measure those in fourth grade reading
    and eighth grade math; to reduce class sizes in the early grades to an
    average of 18; to encouraging public school choice, charter schools; and
    to ending social promotion. Making sure that every child in America has
    an opportunity to learn in a modern, safe, state-of-the-art school is
    also a centerpiece of our plan.
        The need is great. With the number of school-age children at a
    record high and growing, schools across the country already are at or
    beyond capacity. One-third of our schools need to be modernized. Nearly
    half don't have the wiring to support basic computer equipment. The
    Federal Government helps to build roads and bridges and other
    infrastructure projects because they are in the national interest. But
    none of that will matter if we do not see that our national interest in
    an adequate education infrastructure is also preserved.
        Today Senator Carol Moseley-Braun
    will offer an amendment that will help communities raise the funds to
    modernize 5,000 schools. If we want our children to be prepared for the
    21st century, they ought to have 21st century schools. I urge Congress
    to adopt the amendment right away.
        Today the Senate will also vote on the wrong way--an ill-advised tax
    incentive for elementary and secondary expenses. The proposal is bad
    education policy and bad tax policy. It won't do anything to strengthen
    our schools and, in fact, would weaken public education by siphoning
    limited Federal resources away from public schools. The $1.6 billion
    proposal would do very little for average families, offering an average
    of $7 in tax relief for parents of the 90 percent of our children who
    are in public schools and

    [[Page 595]]

    $37 for the parents with children in private schools. It would
    disproportionately benefit highest income taxpayers; families who are
    struggling to make ends meet would never see a penny of it. It would
    short-change our children.
        The right way to fix the schools is to fix them not walk away from
    them. We have 600 days left before the turn of the century. We have to
    prepare our children for it. We should begin with protecting their
    health and giving them the best schools in the world.
        I'd like to ask the Vice President and
    Senator Daschle and Mr. Gephardt to make some remarks. Thank you.

    [At this point, Vice President Albert Gore, Jr., Senate Minority Leader
    Thomas A. Daschle, and House Minority Leader Richard A. Gephardt made
    brief remarks.]

    Cartoon Characters in Advertising

        Q. Mr. President, do you think that other cartoon characters used to
    market other products that potentially are dangerous to children, like
    beer, should be outlawed as well--the frogs in the Budweiser commercial,
    for example?
        The President. I think that, by an order of magnitude, what we saw
    with the tobacco marketing is far greater in its impact on children and
    in its destructive capacity. And so I don't want to be deterred by
    focusing on other things when the business at hand is to pass this
    tobacco legislation. I don't think there's any--no other thing I can
    think of compares with what has been done there in terms of the
    destructive impact on our children and their health.
        And also, I would say, based on all these documents which are coming
    out now and all these lawsuits--the latest one in Minnesota--it appears
    unambiguous that they were designed to do just what they did, which was
    to appeal to children.
        Q. Mr. President, the tobacco companies----

    Bipartisan Agreement on Tobacco Legislation

        Q. Mr. President, how do you expect to get bipartisanship when you
    bash the Republicans and they bash you with the kind of rhetoric that
    we've heard here today?
        The President. Well, first of all, I haven't bashed all the
    Republicans. Senator McCain--I bragged on the
    bill that came out of his committee, 19 to one. I talked--I called
    Senator Lott a few days ago and said that I very
    much wanted to get this bill passed.
        What has caused our concern here is this apparent dramatic change in
    the statements made by Republicans about this. I mean, it wasn't so very
    long ago when the Speaker said that there's no way in the world that I
    could ever be for a more progressive tax bill--tobacco bill than he
    would be for. And I, frankly, loved hearing that. I don't mind sharing
    the credit for this. I don't want this to be a partisan thing; I want
    this to be an American thing.
        Let's look what had happened here. All of us have been talking about
    trying to get bipartisan agreement on this. The tobacco industry says
    they don't like the McCain bill, and they refuse to negotiate any
    further, and they're fighting for their life, and this is war. And all
    of a sudden, we get different public statements coming out of people in
    important positions in the Republican Party.
        I still believe and hope that there will be enough Republicans to
    make a genuinely bipartisan effort to pass sensible, sound, strong
    legislation. And that is my commitment. That is all of our commitments.
    We are responding to events as they have unfolded. But I would remind
    you that what sparked all this was the bipartisan action of the Senate
    committee. That is what I have lauded, and that is what I want.

    Education Legislation

        Q. Mr. President, regarding the education bill, sir, you seem to be
    unwavering over the vouchers issue. The Republicans have indicated
    they're going to be unwavering on the vouchers issue. Isn't the reality
    that there probably isn't going to be an education bill this year, over
    this issue perhaps?
        The President. Well, I hope not. This may be just the opening foray,
    but I think a lot of them are genuinely opposed to the concept embodied
    in Senator Carol Moseley-Braun's bill. That is, they believe it's okay
    for Congress to invest money in highly specific local transportation
    projects but not to give even the most general kind of support for our
    education infrastructure.
        Now, during all the time I've been President, when we had those
    tough budget years, I always tried to provide enough room for there to
    be some increase in infrastructure for transportation. But I believe the
    infrastructure of the nineties will be the superhighway that carries
    information, and I believe the people that can travel it will be those
    that have a good education

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    not the finest vehicle. And so, to me, when we've got cities with the
    average school building being 65 years old, when we've got small
    communities like the one I visited in Florida with 17 trailers out back
    of the main school building where the kids are going to school--this is
    a national infrastructure issue. And I think it's important.
        Now, on this education IRA, I think the real thing you have to ask
    yourself about that is this: Does it make sense, when the Federal
    Government only spends about--provides about 6 percent of the total
    education budget of the country and when everybody recognizes we need
    more general investment--does it make sense to take $1.6 billion and put
    it into a program that will give the average public school parent 7
    bucks? Let's assume the Republicans who favor more private school
    education are right--give the average public school parent 7 bucks to
    pay tuition to a private school? And for those that already have their
    kids in private school, if they're middle class families, give them an
    average of $37 a year?
        I think the $1.6 billion would be far better spent funding charter
    schools, funding school standards programs, funding the master teacher
    program, and helping to fund this school construction program. That's
    what I believe. I don't think it's even close. If they believe these
    programs are so great, then they ought to be out there in every city and
    every State in the country making this case instead of using the limited
    Federal money we have which ought to be spent to benefit the largest
    number of people in the most impactful way.
        Q. Mr. President, the tobacco companies----

    Transportation Legislation

        Q. [Inaudible]--fails to lower the spending levels in the
    transportation bills, will you veto the bills? And if not, why not?
        The President. Well, first of all, the transportation bill has not
    yet passed; it's going into conference. I have a lot of problems with
    it, including the dropping of the provision for a tougher DWI standard
    in the House bill. But I think it is imperative that we wind up with a
    transportation bill which increases our investment in transportation but
    does not do so at the expense of education, of research--medical
    research--the environment, all the things that are also important to our
    future, on the one hand, and on the other hand, that doesn't run away
    from our Social Security first commitment on the surplus.
        And so I'm going to do my best to fashion that sort of
    infrastructure highway bill. And I am concerned that the bills, as
    passed, are disembodied from the budget. They don't have any
    relationship with all the other pieces in the budget and, at least on
    their surface, appear to be far in excess of anything we can afford and
    still continue our commitments in education and honor Social Security
    first.
        But this is a process, and we're not there yet. We're not to the
    point yet where we have to make the discussion you said.

    Education Legislation Veto

        Q. Do you expect that you can get anything done as long as Congress
    meets on Tuesdays and Thursdays?
        Q. Would you veto an education bill if it included both the
    Coverdell accounts and the school construction money you want?
        The President. Yes, yes.

    Tobacco

        Q. Mr. President, Speaker Gingrich yesterday said you sent the wrong
    signal to children by smoking a cigar when you're celebrating. How would
    you respond?
        The President. Well, first of all, I think the only time I've done
    that since I was President was when we got that young man out of Bosnia.
    And I think he's probably right about that. I think he's probably right about that. But let me say, I do not--I
    think to contend that that isolated event has a bigger impact on
    children than these millions of dollars of deliberately calculated ads--
    billions--is just a way of avoiding taking responsibility for doing the
    right thing.
        Now, secondly--you know, he made another
    point with which I agree, which is that there is too much--there are too
    many young actors and actresses in alluring movies in Hollywood making
    smoking look alluring again. But we've been talking about that for 2 or
    3 years. The Vice President, I think, has
    already had two meetings with people in Hollywood; I have voiced the
    concern publicly and privately. I agree with that.
        But these things get--said in the context in which he said it, it
    was like to let them off the hook for taking responsibility for passing
    tobacco legislation and making cigarettes both more expensive for kids
    to buy and then using

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    the money to deal with the health care consequences and to fund an
    antismoking advertising campaign that they know would be effective. And
    I'll tell you one--I'll bet you anything that in addition to their
    previously effective advertising campaigns, we'll be treated to another
    big ad campaign from the tobacco industries surrounding this before you
    know it.
        So you can say all these things, but none of us should ever, ever be
    guilty of that. We can point the finger at others, but no amount of
    finger-pointing at others, by the President or anyone else, will ever
    absolve us of our own responsibility to push the public interest. And
    that's what I'm trying to do.
        Thank you.

    Note: The President spoke at 12:23 p.m. in the Rose Garden at the White
    House. During the exchange, he referred to Capt. Scott O'Grady, USAF, an
    F-16 pilot shot down and subsequently rescued in Bosnia in June 1995.