    [Public Papers of the Presidents of the United States: William J. Clinton (1997, Book II)]
    [July 10, 1997]
    [Page 939]
    [From the U.S. Government Publishing Office www.gpo.gov]

    [[Page 939]]

    Statement on the R.J. Reynolds Tobacco Company Decision To Stop Using
    the Joe Camel Character in Tobacco Advertisements
    July 10, 1997

        I welcome R.J. Reynolds' decision today to stop using Joe Camel in
    its advertisements. This step is long overdue. As I said last year when
    we announced the FDA rule to protect youth from tobacco, we must put
    tobacco ads like Joe Camel out of our children's reach forever. I am
    glad RJR has finally taken this step today, and I hope other companies
    will follow suit. In the months ahead, I will keep fighting until the
    days of marketing tobacco to our children are over.