[Public Papers of the Presidents of the United States: George H. W. Bush (1991, Book I)]
[March 19, 1991]
[Pages 288-289]
[From the U.S. Government Publishing Office www.gpo.gov]



[[Page 288]]


Remarks to the Points of Light Foundation
March 19, 1991

    I know you've had a full day, but let me belatedly give you a very 
warm welcome to the White House and say that it's a pleasure to come 
over here to join this briefing of the Points of Light Foundation. I'm 
pleased to serve as honorary chairman. And of course, the directors, 
many here today--and I am indebted to each and every one of you who are 
taking these leadership roles.
    Let me just begin by a few words of thanks and praise. Those 
gathered here today and the many other media executives all across the 
country whom you represent have done so much for so many years to shine 
the bright floodlight of recognition on those in our communities 
reaching out to help those in need. And if, as they say, a nation is 
what it honors, in many places in America you've helped make us 
understand that our nation is one that admires those who serve the needs 
of others.
    By recognizing and honoring these otherwise unsung heroes and 
heroines who each day in a quiet and selfless way confront drug abuse 
and illiteracy, hunger, and homelessness, and do what they can to defeat 
them, you are showing all of America that every social problem is being 
solved somewhere and that every one of us can play a role in solving the 
problems. Everyone can be a Point of Light.
    The Points of Light that I understand you have heard from today are 
part of real and gripping stories in America that really are making life 
better. They're taking on difficult problems and conquering them. And 
I'm even more convinced today than I have ever been that Points of Light 
are a critical answer to America's social problems. This approach isn't 
a dodge for responsibility of any level of government. It's something 
much, much, more fundamental, it seems to me, than any level of 
government.
    With the new surge of patriotism and the resurgence of national 
pride that has just captivated America, and then our age-old ``can do'' 
spirit, it seems to me that the country is ready as never before in 
recent memory to rise to the challenge of meeting the needs of those 
around us here at home. And this is where you all come in. Now is the 
time to carry this Points of Light message into every home in America 
and to persuade every American that any definition of a successful life 
must include serving others.
    Far more than any one speech or brochure, the media can educate and 
persuade and inspire. And your antidrug campaign, for example, is 
changing a whole generation's attitudes about drugs. We've got a long 
way to go, but the change is there. And I think it's exciting, and I 
hope it's contagious.
    The Saatchi and Saatchi PSA's that you've seen, that Barbara and I 
looked at last night, I'm convinced begin to move the whole Nation to 
find in serving others the meaning and fulfillment in life that all of 
us are seeking. I want to thank the Saatchi team that I met with 
earlier, thank the Advertising Council for many long hours of dedication 
and devotion to producing some of the finest ads and some of the most 
moving ads that I believe I've ever seen.
    By changing attitudes about the appeal of service and showing 
examples of small ways in which each of us can make a big difference, 
these ads can help. They can help achieve our shared mission for the 
Nation: to make direct and consequential community service directed at 
serious social problems central to the life and work of every American.
    And so, I'm asking you to find ways to give these messages the 
prominence they deserve. And in addition, because you are each a vital 
link to and among the citizens within your communities, I hope you'll 
redouble your efforts to find and celebrate the Points of Light where 
you are. With your help, every American can be called to do something 
good and feel something real.
    Thank you for coming to the White House, for all the good you've 
already done, and for the good work I know you'll do in the days ahead. 
I am totally committed to this concept and I want to assure Ray

[[Page 289]]

Chambers, Dick Munro, everybody--Gregg--that I will do my level best to 
help in every way possible.
    Thank you all very, very much for being with us today. Thank you.

                    Note: The President spoke at 3:54 p.m. in Room 450 
                        of the Old Executive Office Building. In his 
                        remarks, he referred to Raymond G. Chambers and 
                        J. Richard Munro, cochairmen of the Points of 
                        Light Foundation, and C. Gregg Petersmeyer, 
                        Deputy Assistant to the President and Director 
                        of the Office of National Service. He also 
                        referred to public service announcements 
                        produced by Saatchi and Saatchi, a New York 
                        advertising firm.