    [Public Papers of the Presidents of the United States: George H. W. Bush (1991, Book I)]
    [February 8, 1991]
    [Page 128]
    [From the U.S. Government Publishing Office www.gpo.gov]

    Memorandum on the Presidential Design Awards Program
    February 8, 1991

    Memorandum for the Heads of Departments and Agencies

        Every year the Federal Government helps design products that become
    a part of daily American life. Professional designers working for
    Federal departments and agencies are instrumental in the production of
    everything from postage stamps to highways. Our Nation has good reason
    to take pride in the high standards of quality and innovation these
    designers have set.
        For almost two decades the National Endowment for the Arts has
    helped to promote design excellence through the Federal Design
    Improvement Program, and I am delighted to further those efforts by
    announcing today Round Three of the Presidential Design Awards. These
    awards, first established in 1983, publicly recognize exemplary
    achievements in Federal design work and honor those individuals in
    Federal service and private industry who have pursued excellence in
    design.
        I have asked Chairman John Frohnmayer of the National Endowment for
    the Arts to implement the Presidential Design Awards Program. I know he
    will enjoy your full and enthusiastic support. Please designate an
    individual with an appropriate background and position to be your
    liaison with the Endowment to help ensure the success of this program.

                                                                 George Bush

                        Note: An original was not available for verification
                            of the content of this memorandum.