High-Value Product Exports: Good Potential Exists for More Trade With
Taiwan, Malaysia, and Indonesia (Letter Report, 11/19/93, GAO/GGD-94-52).

East Asia holds great promise for importing greater amounts of
high-value agricultural products from the United States.  As incomes
rise and urbanization proceeds in this region, the demand for easily
prepared convenience food is likely to grow and consumption is expected
to shift away from cheaper unprocessed commodities to high-value
processed commodities.  This report discusses (1) the potential for
increased exports of U.S. agricultural high-value products to Taiwan,
Malaysia, and Indonesia; (2) factors that may hinder the growth of such
U.S. exports to these markets; (3) the market development activities
needed to be competitive in these markets and the approaches taken by
U.S. companies; and (4) any assistance needed from the U.S. government
to enhance the competitiveness of U.S. businesses in these countries.

--------------------------- Indexing Terms -----------------------------

 REPORTNUM:  GGD-94-52
     TITLE:  High-Value Product Exports: Good Potential Exists for More 
             Trade With Taiwan, Malaysia, and Indonesia
      DATE:  11/19/93
   SUBJECT:  Agricultural products
             Commodity marketing
             Exporting
             Agricultural programs
             International trade
             Agricultural industry
             Sales promotion
             International economic relations
             Tariffs
             Foreign sales
IDENTIFIER:  Asia
             Taiwan
             Malaysia
             Indonesia
             Australia
             New Zealand
             USDA Market Promotion Program
             
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