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<classification authority="sudocs">GA 1.13:GAO-06-818</classification>
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 <reportNumber>GAO-06-818</reportNumber>
 <subject>Advertising</subject>
 <subject>Controlled substances</subject>
 <subject>Drug abuse</subject>
 <subject>Drugs</subject>
 <subject>Evaluation methods</subject>
 <subject>Program evaluation</subject>
 <subject>Youth</subject>
 <subject>Drug abuse prevention</subject>
 <subject>Data collection</subject>
 <subject>Public relations</subject>
 <subject>Surveys</subject>
 <subject>Teenagers</subject>
 <subject>ONDCP National Youth Anti-Drug Media</subject>
 <subject>Campaign</subject>
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<titleInfo>
 <title>ONDCP Media Campaign: Contractor&apos;s National Evaluation Did Not Find that the Youth Anti-Drug Media Campaign Was Effective in Reducing Youth Drug Use</title>
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<abstract>Between 1998 and 2004, Congress appropriated over $1.2 billion to
the Office of National Drug Control Policy (ONDCP) for the	 
National Youth Anti-Drug Media Campaign. The campaign aimed to	 
prevent the initiation of or curtail the use of drugs among the  
nation&apos;s youth. In 2005, Westat, Inc., completed a multiyear	 
national evaluation of the campaign. GAO has been mandated to	 
review various aspects of the campaign, including Westat&apos;s	 
evaluation which is the subject of this report. Applying	 
generally accepted social science research standards, GAO	 
assessed (1) how Westat provided credible support for its	 
findings and Westat&apos;s findings about (2) attitudes, beliefs, and 
behaviors of youth and parents toward drug use and (3) youth	 
self-reported drug use.</abstract>
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<identifier type="preferred citation">GAO-06-818</identifier>
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<subject>
 <topic>Advertising</topic>
 <topic>Controlled substances</topic>
 <topic>Drug abuse</topic>
 <topic>Drugs</topic>
 <topic>Evaluation methods</topic>
 <topic>Program evaluation</topic>
 <topic>Youth</topic>
 <topic>Drug abuse prevention</topic>
 <topic>Data collection</topic>
 <topic>Public relations</topic>
 <topic>Surveys</topic>
 <topic>Teenagers</topic>
 <topic>ONDCP National Youth Anti-Drug Media</topic>
 <topic>Campaign</topic>
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  <title>United States Statutes at Large</title>
  <partNumber>Volume 107 Page 285</partNumber>
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 <identifier type="Statute citation">107 Stat. 285</identifier>
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  <title>United States Statutes at Large</title>
  <partNumber>Volume 111 Page 1272</partNumber>
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 <identifier type="Statute citation">111 Stat. 1272</identifier>
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  <title>United States Conference Report 10 (108th Congress)</title>
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 <identifier type="congressional report citation">Conf. Rept. 108-10</identifier>
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