Media Contracts: Activities and Financial Obligations for Seven  
Federal Departments (13-JAN-06, GAO-06-305).			 
                                                                 
The federal government contracts with public relations firms,	 
advertising agencies, media organizations, and individual members
of the media to provide, among other things, messages about its  
programs and services. As we have reported, there is a lack of	 
accurate governmentwide information on these contracts. Seven	 
federal departments account for nearly all the obligated federal 
dollars for public relations and advertising activities in fiscal
year 2003--Commerce, Defense, Health and Human Services, Homeland
Security, Interior, Treasury, and Veterans Affairs. GAO submitted
a questionnaire to each of these seven departments to obtain	 
information for fiscal year 2003 through the second quarter of	 
fiscal year 2005 on (1) the number of contracts with public	 
relations firms, advertising agencies, media organizations, and  
individual members of the media for which obligations have been  
incurred; (2) the total amount of contract obligations incurred  
on each contract by fiscal year; (3) the method by which the	 
contract was awarded--competed, noncompeted, follow-on to	 
competed action, or not available for competition; and (4)	 
summaries of the purpose and scope of work to be performed under 
each contract.							 
-------------------------Indexing Terms------------------------- 
REPORTNUM:   GAO-06-305 					        
    ACCNO:   A44798						        
  TITLE:     Media Contracts: Activities and Financial Obligations for
Seven Federal Departments					 
     DATE:   01/13/2006 
  SUBJECT:   Advertising					 
	     Budget obligations 				 
	     Contract oversight 				 
	     Data collection					 
	     Federal agencies					 
	     Federal aid programs				 
	     Financial analysis 				 
	     Government contracts				 
	     Government information dissemination		 
	     Public relations					 
	     Statistical data					 
	     Federal Procurement Data System			 

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GAO-06-305

     

     * Results in Brief
     * Background
          * Glossary of Terms
     * Agency Commentsand Our Evaluation
     * Acknowledgments
     * GAO's Mission
     * Obtaining Copies of GAO Reports and Testimony
          * Order by Mail or Phone
     * To Report Fraud, Waste, and Abuse in Federal Programs
     * Congressional Relations
     * Public Affairs

                 United States Government Accountability Office

Report to Congressional Requesters

GAO

January 2006

MEDIA CONTRACTS

       Activities and Financial Obligations for Seven Federal Departments

GAO-06-305

MEDIA CONTRACTS

Activities and Financial Obligations for Seven Federal Departments

  What GAO Found

The departments reported a total of 343 media contracts, for which they
incurred obligations of $1.62 billion during the period of GAO's review.
Specifically, the departments reported 137 contracts (40 percent of the
total contracts) with advertising agencies, 131 contracts (38 percent)
with media organizations, 54 contracts (16 percent) with public relations
firms, and 8 contracts (2 percent) with individual members of the media.
For 13 contracts (4 percent), departments did not report on type of media
firm.

The departments incurred obligations of $1.4 billion with advertising
agencies (87 percent of the obligations), $197 million with public
relations firms (12 percent), $15 million (1 percent) with media
organizations, and $90,000 (less than 1 percent) with individual members
of the media.

With respect to method of award, GAO provided aggregate data on the extent
of competition for the surveyed contracts without assessing the validity
of individual contract actions. Using the four competition categories in
the Federal Procurement Data System, the departments reported that 263 (77
percent) of the media contracts were competed, 69 were not competed (20
percent), 7 were not available for competition (2 percent), and 4 were
follow-ons to competed action (1 percent). These methods of award are
permitted by various authorities. Competed awards accounted for $1.5
billion (92 percent) of the total media obligations. The purpose and scope
of the work described varied by department. For example, Homeland Security
incurred financial obligations related to the nation's readiness to
respond to terrorist attacks.

The departments reviewed a draft of this report and generally concurred
with GAO's findings; technical comments were incorporated as appropriate.

Contract Obligations by Type of Vendor for Fiscal Year 2003 through March
31, 2005

Percent

100

87 12

10
5

1 Less than 1

0

Advertising Public relationsMediaIndividual
membersagenciesfirmsorganizationsof the media

           Obligations$1,401,816,961 $196,928,916 $15,345,418$90,340

Totals do not equal 100% due to missing dataSource: GAO analysis of
datasubmitted by departments

United States Government Accountability Office

                                    Contents

Letter                                                                   1
                   Results in Brief                                         2 
                   Background                                               4 
                   Agency Comments and Our Evaluation                       5 
Appendix I      Objectives, Scope, and Methodology                       9 
Appendix II          Contracts with the Media: Summary of Departments, 
                   Fiscal Years 2003-2005                                 11  
Appendix III         Contracts with the Media: Department of Commerce, 
                   Fiscal Years 2003-2005                                 13  
Appendix IV     Contracts with the Media: Department of Defense,       
                   Fiscal Years 2003-2005                                 23  
Appendix V          Contracts with the Media: Department of Health and 
                   Human Services, Fiscal Years 2003-2005                 58  
Appendix VI           Contracts with the Media: Department of Homeland 
                   Security, Fiscal Years 2003-2005                       93  
Appendix VII     Contracts with the Media: Department of the Interior, 
                   Fiscal Years 2003-2005                                 99  
Appendix VIII        Contracts with the Media: Department of the       
                                Treasury, Fiscal Years 2003-2005          136

Appendix IX Contracts with the Media: Department of Veterans           147 
               Affairs, Fiscal Years 2003-2005                          
Appendix X          Comments from the Department of Interior           149 
Appendix XI GAO Staff Acknowledgments                                  154 
Tables        Table 1: Number of Contracts and Incurred Obligations,       
                  by Type of Firm, Fiscal Years 2003-2005 for All Seven       
                  Departments Combined Table 2: Number of Contracts and       
               Incurred Obligations, by Type of Award, for Fiscal Years       
                 2003-2005 for All Seven Departments Combined Table 3:.       
               Number of Contracts and Incurred Obligations, by Type of       
                    Firm/individual, for Fiscal Years 2003-2005 for the 
               Department of Commerce Table 4: Media Contracts Reported 
               by the Department of Commerce for Fiscal Years 2003-2005 
                 Table 5: Number of Contracts and Incurred Obligations, 
                 by Type of Firm/individual, for Fiscal Years 2003-2005 
                 for the Department of Defense Table 6: Media Contracts 
                 Reported by the Department of Defense for Fiscal Years 
                    2003-2005 Table 7: Number of Contracts and Incurred 
                    Obligations, by Type of Firm/individual, for Fiscal 
                 Years 2003-2005 for the Department of Health and Human 
                      Services Table 8: Media Contracts Reported by the 
               Department of Health and Human Services for Fiscal Years 
                    2003-2005 Table 9: Number of Contracts and Incurred 
                    Obligations, by Type of Firm/individual, for Fiscal 
                Years 2003-2005 for the Department of Homeland Security 12 12
                Table 10: Media Contracts Reported by the Department of 13 14
                 Homeland Security for Fiscal Years 2003-2005 Table 11: 23 24
               Number of Contracts and Incurred Obligations, by Type of 58 59
                    Firm/individual, for Fiscal Years 2003-2005 for the 93 94
                                             Department of the Interior 99

Table12: Media Contracts Reported by the Department of the
Interior for Fiscal Years 2003-2005 100

Table 13: Number of Contracts and Incurred Obligations, by Type
of Firm/individual, for Fiscal Years 2003-2005 for the
Department of the Treasury 136

Table 14: Media Contracts Reported by the Department of the
Treasury for Fiscal Years 2003-2005 137

Table 15: Number of Contracts and Incurred Obligations, by Type
of Firm/individual, for Fiscal Years 2003-2005 for the
Department of Veterans Affairs 147

Table16: Media Contracts Reported by the Department of Veterans
Affairs for Fiscal Years 2003-2005 148

This is a work of the U.S. government and is not subject to copyright
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separately.

United States Government Accountability Office Washington, DC 20548

January 13, 2006

Congressional Requesters:

The federal government uses the services of the media to, among other
things, disseminate messages about its programs and services, ranging from
first responder readiness against terrorist attacks, consumer health
education, protection of the environment and wildlife, to military and
civilian recruitment. To communicate these messages to the general public
or particular target audiences, departments contract with media-related
vendors-public relations firms, advertising agencies, media organizations,
1 and individual members of the media-for a wide range of services,
including communication plans, marketing design strategies, public
relations campaigns, public service announcements, and educational
materials.

This report provides information on contracts by seven federal departments
with media vendors during fiscal year 2003 through the second quarter of
fiscal year 2005. The seven federal departments are Commerce (DOC),
Defense (DOD), Health and Human Services (HHS), Homeland Security (DHS),
Interior (DOI), Treasury, and Veterans Affairs (VA). The report provides
the following information for these departments: (1) the number of
contracts with public relations firms, advertising agencies, media
organizations, and individual members of the media for which obligations 2
have been incurred; (2) the total amount of obligations incurred on each
contract by fiscal year; (3) the method by which the contract was
awarded-competed, noncompeted, follow-on to competed action, and not
available for competition3-and (4) summaries of the purpose and scope of
work to be performed under each contract.

1

These terms are defined in a glossary on page 4.

2

Obligations refer to the dollar amounts of orders placed, contracts
awarded, services received, and similar transactions during a given period
that will require payments during the same or future periods.

3

These terms are defined in a glossary on pages 4-5.

Page 1 GAO-06-305 Media Contracts

                                Results in Brief

On the basis of the 2003 Federal Procurement Data System (FPDS)4 -the only
available governmentwide contract procurement database-seven selected
departments cumulatively accounted for nearly 100 percent of the total
obligated federal dollars on two key media measures, public relations and
advertising.

We collected the information presented in this report primarily through
the use of a questionnaire. The questionnaire collected information
related to each of our four objectives. In response to our questionnaire,
we received information from each of the seven departments. We reviewed
the information provided from the seven departments for inconsistencies,
missing data, and inaccuracies (we found, for example, cases where
reported obligations were inconsistent with contract dates, and where
suffixes within contract numbers were incorrectly stated). We did not
independently verify the questionnaire responses, but we contacted
department respondents, on an as-needed basis, to clarify issues with
respect to the questionnaire responses. Furthermore, it was beyond the
scope of our review to assess whether agencies followed procurement
regulations in awarding contracts. Additional detail on our scope and
methodology is contained in appendix I. We conducted our work from May
2005 through November 2005 in accordance with generally accepted
government auditing standards.

The departments reported a total of 343 media contracts, for which they
incurred obligations of $1.62 billion, from fiscal year 2003 through the
end of the second quarter, fiscal year 2005. The most contracts were with
advertising agencies, the least with individual members of the media.
Specifically, the departments reported 137 contracts (40 percent of the
total contracts) with advertising agencies, 131 contracts (38 percent)
with media organizations, 54 contracts (16 percent) with public relations
firms, and 8 contracts (2 percent) with individual members of the media.
For 13 contracts (4 percent), departments did not report information on
type of media firm.

In terms of financial obligations, the departments incurred the highest
financial obligations with advertising agencies, the least with individual

4

The Federal Procurement Data System is the central repository of
statistical information on federal contracting. The General Services
Administration is responsible for operating the system. At the time we
selected departments for review, fiscal year 2003 was the latest year for
which complete contracting information was available.

Page 2 GAO-06-305 Media Contracts

members of the media. The departments incurred financial obligations of
$1.4 billion (87 percent of the total obligations) with advertising
agencies, $197 million (12 percent) with public relations firms, $15
million (1 percent) with media organizations, and $90,000 (less than 1
percent) with individual members of the media. The contract percentage
distribution by type of firm and obligation was similar for all 3 years.

With respect to method of award, the departments reported that 263 (77
percent) media contracts were competed, 69 were not competed (20 percent),
7 were not available for competition (2 percent), and 4 were follow-ons to
competed action (1 percent). These methods of award are permitted by
various authorities. The departments also reported that competed awards
accounted for $1.5 billion of the total media obligations (92 percent),
follow-ons to competed action accounted for $73 million (5 percent of the
obligations), noncompeted awards accounted for $49 million (3 percent),
and contracts not available for competition accounted for $700,000 (less
than 1 percent). The distribution of method of award by obligation amount
was similar for all 3 years.

The purpose and scope of the work described varied by mission. For
example, DOC incurred obligations related to census activities and boater
safety; HHS incurred obligations for various types of health programs; DHS
incurred contracts for the preparation and response to terrorist attacks
and other emergencies; DOD and VA incurred obligations related to
recruiting; DOI incurred obligations related to its park services, Indian
affairs, and fish and wildlife; and Treasury incurred obligations related
to tax communications and the sales and marketing of its coins. Several
departments contracted for similar types of work activities, including the
planning and implementation of awareness campaigns, creative advertising
and placement, the design and marketing of consumer products and services,
the production and placement of audiovisual support materials, the
planning and implementation of communications strategies, and marketing to
various target audiences.

Detailed information regarding our objectives is contained in a series of
tables within the appendixes, as follows: Appendix II contains the
combined results for all seven departments; appendixes III-IX contain
department-specific results, including a listing of all media contracts by
department entity. 5 We provided a draft of this report to the seven
departments for comment. The departments generally concurred with the
information provided in the report. We incorporated technical comments as
appropriate from DOD, DHS, and DOI. In addition, we received formal
comments from DOI, which are contained in appendix X.

To clarify the terminology used in the questionnaire and report, we
provide a glossary of key terms.

    Glossary of Terms Types of firms:

     o Public relations firms are primarily engaged in designing and
       implementing campaigns to promote the interest and image of their
       clients (includes lobbying and political or public relations
       consulting)
     o Advertising agencies are primarily engaged in creating advertising
       campaigns and placing such advertisements in the media. These agencies
       are organized to provide a full range of services, including advice,
       creative services, account management, production of advertising
       material, and media planning and buying.
     o Media organizations create content or acquire the right to distribute
       content through various outlets, such as radio, television,
       newspapers, and magazines, and provide that content to the public.

We use the term "primarily" in these above definitions, since public
relations firms and advertising agencies may at times engage in work that
varies somewhat from these definitions.

Types of awards:

o  Competed: when an agency uses full and open competition to fulfill a
requirement, or when an agency uses a statutory exception to full and open
competition but receives more than one offer.

5

In reviewing the contract obligation data for each of the three years, a
blank will sometimes be indicated. This means that either there were no
financial obligations incurred for that year, or the respondent did not
know or did not report the obligations for that year.

Page 4 GAO-06-305 Media Contracts

     o Not competed: when an agency makes a sole-source award or uses a
       statutory exception to full and open competition but receives only one
       offer.
     o Follow-on to competed action: when an agency has authority to continue
       a previously competed contract.
     o Not available for competition: when there is no opportunity for
       competition (e.g., certain utilities contracts) or when a statute
       authorizes or requires contracting with a designated source (e.g.,
       sole-source awards under the Small Disadvantaged Business Development
       program).

We provided a draft of this report to the seven participating
departments-- DOC, DOD, HHS, DHS, DOI, Treasury, and VA. The departments
generally and Our Evaluation concurred with the information provided in
the report. We incorporated

technical comments from DHS, DOD, and DOI.

One department, DOI, provided formal comments, which are contained in
appendix X. DOI officials stated that they did not believe that certain
contracts included in our report fall within our definitions of public
relations firms, advertising agencies, and media organizations.
Specifically,

     o DOI does not believe the production of National Park Service visitor
       center materials, or certain training programs, falls within the scope
       of our review.
     o DOI recommended that we clarify the purposes of contracts sought so as
       to make a determination as to whether these particular types of
       visitor center materials and training programs should be included in
       this report.
     o DOI also stated that media efforts related to National Park Service
       visitor center films, multimedia presentations, and exhibits should
       not be included in the report as they do not, in DOI's view, fall
       within our definition of public relations firms, advertising agencies,
       and media organizations.

As part of our scope of work, we asked departments to provide all
contracts with public relations firms, advertising agencies, media
organizations, and individual members of the media, regardless of the type
of activity conducted within these categories. We did not ask departments
to limit the contracts they reported on to any specific types of
activities.

In addition, DOI stated that we were particularly seeking information on
contracts with parties who might be presenting government information
without acknowledging its source. This was not the case. As stated above,
we sought to obtain information on all contracts with public relations
firms, advertising agencies, media organizations, and individual members
of the media.

As we agreed with your office, unless you publicly announce the contents
of this report earlier, we plan no further distribution of it until 30
days from the date of this letter. We then plan to provide copies of this
report to the Secretaries of each department. Copies of this report will
also be made available to others upon request. In addition, this report
will be available at no charge on GAO's Web site at http://www.gao.gov.

If you or your staff have any questions about this report, please contact
me at (202) 512-4636 or [email protected]. Contact points for our Offices of
Congressional Relations and Public Affairs may be found on the last page
of this report. GAO staff that made major contributions to this report are
indicated in appendix XI.

Paul L. Jones

Director, Homeland Security and Justice Issues

List of Requesters

The Honorable Nancy Pelosi Democratic Leader House of Representatives

The Honorable Henry A. Waxman Ranking Minority Member Committee on
Government Reform House of Representatives

The Honorable George Miller Ranking Minority Member Committee on Education
and the Workforce House of Representatives

The Honorable David R. Obey Ranking Minority Member Committee on
Appropriations House of Representatives

The Honorable Elijah E. Cummings Ranking Minority Member Subcommittee on
Criminal Justice, Drug Policy

and Human Resources Committee on Government Reform House of
Representatives

The Honorable John D. Dingell Ranking Minority Member Committee on Energy
and Commerce House of Representatives

The Honorable Louise McIntosh Slaughter Ranking Minority Member Committee
on Rules House of Representatives

The Honorable Bennie G. Thompson Ranking Minority Member Committee on
Homeland Security House of Representatives The Honorable Gary L. Ackerman
Ranking Minority Member Subcommittee on the Middle East and Central Asia
Committee on International Relations House of Representatives

Appendix I: Objectives, Scope, and Methodology

On the basis of the 2003 FPDS reports, we selected for participation in
our survey the seven departments that accounted for almost 100 percent of
the federal obligated dollars for public relations and advertising
activities. We used FPDS to select these departments because it (1) is the
only governmentwide database of contract obligations and (2) provides
contract information on public relations and advertising obligations.
While we have reported that FPDS has limitations related to timely and
accurate data, 1 it was sufficient for our purposes because our selection
process did not require us to analyze departmental contract data with a
high level of precision.

To ascertain department contracts and their obligations during fiscal
years 2003-2005 (through the second quarter), we first researched the
departments to determine their organizational structure and to identify
all major department entities. In particular, we searched for entities
containing media, public affairs, and public relations offices, as these
offices may have been directly involved in media contract activities. We
developed a questionnaire that covered the information in our objectives
and distributed it by e-mail to a study coordinator within each of the
seven departments. The coordinator, in collaboration with other
knowledgeable individuals within the department, took responsibility for
distributing the electronic questionnaire to entities within the
department that we identified in our research, as well as other entities
thought to have been involved in media contracting. If the coordinator did
not distribute a questionnaire to one or more of the entities we
identified, the coordinator was asked to provide an explanation. We did
not independently verify that the department reached all entities involved
in media contracting. Department entities were instructed to complete a
separate questionnaire for each media contract for which obligations were
incurred for fiscal years 2003-2005 (end of second quarter of 2005). In
the event that an entity was not involved in any media contract
obligations during this period, the screening portion of the returned
questionnaire reflected that status. All completed entity questionnaires
were submitted through the study coordinator to us. Additionally, in
response to our questionnaire, DOD's Army Contracting Agency provided
us-in lieu of the questionnaire

1

GAO, Reliability of Federal Procurement Data, GAO-04-295R (Washington,
D.C.: Dec. 30, 2003); GAO, Improvements Needed to the Federal Procurement
Data System-Next Generation, GAO-05-960R (Washington, D.C.: Sept. 27,
2005). The General Services Administration is working to correct problems
in FPDS by developing a more rigorous process of agency certification of
the accuracy and completeness of FPDS data.

Page 9 GAO-06-305 Media Contracts Appendix I: Objectives, Scope, and
Methodology

itself-a data file containing contract information on domestic and
international Army installations doing media-related work.

The information received was based upon self-report questionnaires. We did
not independently review department contract files to ascertain the
accuracy of the information provided. However, we took all appropriate
means to ensure that the data entered into our computer system were
entered accurately, that there was no inappropriate modification or
deletion of the data, and that all computer processing performed was
conducted in a reasonably accurate, complete, and consistent manner. This
included verification of the data entry process and conducting internal
logic checks of the information for inconsistencies, inappropriate
reporting, and missing information. Where necessary, we followed up by
contacting the respondent completing the questionnaire. All computer
programs were double-checked, and all computer results were compared
against the information provided in the accompanying tables. There are no
known accurate governmentwide contract databases with which to compare
questionnaire obligation responses. A draft of this report was submitted
to each department for comment. Furthermore, it was beyond the scope of
our review to assess whether agencies followed procurement regulations in
awarding contracts. We conducted our work from May 2005 through November
2005 in accordance with generally accepted government auditing standards.

Appendix II: Contracts with the Media: Summary of Departments, Fiscal Years
2003-2005

     o For fiscal years 2003 through 2005 (through March 31, 2005), Commerce,
       Defense, Health and Human Services, Homeland Security, the Interior,
       the Treasury, and Veterans Affairs reported 343 media contracts, with
       obligations totaling about $1.6 billion.
     o As shown in table 1, the 343 media contracts consisted of 137
       contracts with advertising agencies, with obligations of
       $1,401,816,961; 54 contracts with public relations firms, with
       obligations of $196,928,916; 131 contracts with media organizations,
       with obligations of $15,345,418; and 8 contracts with individual
       members of the media, with obligations of $90,340. For the remaining
       13 media contracts (4 percent), departments did not provide
       information on the type of firm to which the contract was awarded.
     o As shown in table 2, of the 343 contracts reported, a total of 263
       contracts (77 percent) were competed, 69 (20 percent) were
       noncompeted, 7 (2 percent) were not available for competition, and 4
       (1 percent) were follow-on to competed action.
     o As shown in table 2, competed contracts had obligations of
       $1,495,481,136 (92 percent), noncompeted contracts had obligations of
       $49,293,524 (3 percent), not available for competition contracts had
       obligations of $659,636 (less than 1 percent), and follow-on to
       competed action contracts had obligations of $73,436,470 (5 percent).
     o A more detailed description of the department contracts with media
       vendors is provided in the following department-specific appendixes.

  Appendix II: Contracts with the Media: Summary of Departments, Fiscal Years
                                   2003-2005

Table 1: Number of Contracts and Incurred Obligations, by Type of Firm,
Fiscal Years 2003-2005 for All Seven Departments Combined

Obligations incurred
2003

Type of Number of firm/individual Total contracts

Obligations incurred Obligations incurred 2004 2005 Obligation total

Number of Number of Number of Total contracts Total contracts Total
contracts

Advertising agency $507,907,063 72 $535,613,861 59 $358,296,037 44
$1,401,816,961

Public relations firm 104,092,030 30 44,096,624 37 48,740,362 18
196,928,916

Media organization 4,906,524 70 7,312,698 86 3,126,196 53 15,345,418

Individual member of the media 3,565 2 20,700 5 66,075 4 90,340

Missing firm data 917,912 6 1,910,099 10 1,861,020 4 4,689,031

Total $617,827,094 180 $588,953,982 197 $412,089,690 124 $1,618,870,766

Source: GAO analysis of data submitted by departments.

Note: Figures for 2005 are for the first two quarters only.

Table 2: Number of Contracts and Incurred Obligations, by Type of Award,
for Fiscal Years 2003-2005 for All Seven Departments Combined

Obligations incurred 2003

Type of Number of firm/individual Total contracts

Obligations incurred Obligations incurred 2004 2005 Obligation total

Number of Number of Number of Total contracts Total contracts Total
contracts

Competed $561,299,366 132 $565,443,846 143 $368,737,924 91 1,495,481,136

Follow-on to competed action 51,894,232 2 5,631,194 3 15,911,044 2
73,436,470

Not competed 4,478,616 39 17,571,680 44 27,243,228 26 49,293,524

Not available for competition 154,880 7 307,262 7 197,494 5 659,636

Total $617,827,094 180 $588,953,982 197 $412,089,690 125 $1,618,870,766

Source: GAO analysis of data submitted by departments.

Note: Figures for 2005 are for the first two quarters only.

Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years
2003-2005

     o For fiscal years 2003 through 2005 (through March 31, 2005), the
       Department of Commerce reported 32 contracts with obligations totaling
       about $21 million.
     o As shown in table 3, the 32 contracts consisted of 10 contracts with
       public relations firms, with obligations of $19,591,152; 20 contracts
       with media organizations, with obligations of $1,733,650; and 2
       contracts with advertising firms, with obligations of $124,985. There
       were no reported contracts with individual members of the media.
     o A more detailed description of the department's contracts with media
       vendors is provided in table 4.

Table 3:. Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Commerce

Obligations incurred
2003

Type of Number of firm/individual Total contracts

Obligations incurred Obligations incurred 2004 2005 Obligation total

Number of Number of Number of Total contracts Total contracts Total
contracts

Advertising agency 0 0 $124,985 2 0 0 $124,985

Public relations firm $395,703 3 7,595,449 8 $11,600,000 2 19,591,152

Media organization 554,690 7 703,872 14 475,088 9 1,733,650

Individual member of the media 0 00000 00

                       Missing firm data 0 0 0 0 0 0 0 0

Total $950,393 10 $8,424,306 24 $12,075,088 11 $21,449,787

Source: GAO analysis of data submitted by departments.

Note: Figures for 2005 are for the first two quarters only.

Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005 Appendix III: Contracts with the Media: Department of
Commerce, Fiscal Years 2003-2005

Table 4: Media Contracts Reported by the Department of Commerce for Fiscal Years 2003-2005
        Contract                   Method used in                      Obligations                 
        name and  Purpose and      awarding prime   Type of            incurred         Obligation 
Entity  number    scope of work    contract         firm/individual    2003 2004   2005 total
BEA  Development of    Develop an     Competed Public relations  $40,667  $97,158     0   $137,825 
     Strategic         overall                 firm                                     
     Communication     communications                                                   
     Plan              plan for the                                                     
     2003-GS-23F-0117K agency to help                                                   
                       increase its                                                     
                       profile among                                                    
                       public data                                                      
                       suppliers and                                                    
                       users and                                                        
                       create a                                                         
                       consistent                                                       
                       image for the                                                    
                       organization.                                                    
BEA  Improvements to   Provide        Competed Public relations         0 $5,000      0     $5,000 
     Internal Web Site support for             firm                                     
     2004-purchase     the informal                                                     
     card order        testing of the                                                   
                       current bureau                                                   
                       services                                                         
                       intranet site                                                    
                       and the                                                          
                       proposed                                                         
                       redesign of                                                      
                       that site,                                                       
                       including                                                        
                       informal                                                         
                       usability                                                        
                       testing of the                                                   
                       proposed                                                         
                       redesign.                                                        

BEA Improvements to Implement      Competed Public     0 $8,900  0  $8,900 
                       improvements            relations              
       Organizational  to the bureau           firm                   
                       newsletter,                                    
       Newsletter      including the                                  
                       provision of                                   
                       assistance and                                 
       2004-purchase   best solutions                                 
       card order      to enhance                                     
                       readership,                                    
                       revamp                                         
                       content,                                       
                       streamline the                                 
                       production                                     
                       process, and                                   
                       redesign the                                   
                       look.                                          
BEA  Support BEA's  Improve and    Competed Public       $80,200   $80,200 
                       support the             relations              
       Annual          bureau's                firm                   
                       annual                                         
         Conference    conference                                     
                       exhibit                                        
       Exhibit Program program. This                                  
                       includes                                       
                       understanding                                  
       2004-           how to conduct                                 
       GS23F0119P      evaluations,                                   
                       identifying                                    
                       new booth                                      
                       designs and                                    
                       formats,                                       
                       acquiring                                      
                       updated                                        
                       exhibit                                        
                       components and                                 
                       equipment,                                     
                       performing                                     
                       logistics                                      
                       planning, and                                  
                       providing                                      
                       appropriate                                    
                       warehousing.                                   

Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total

Census Benchmark Conduct a benchmark Not competed Public relations 0
$10,000 0 $10,000

Bureau Analysis of 2002-media analysis of news firm 2003 ACS Media
articles from January 2002 Coverage through mid-October 2003 that
referenced the

2004-YA1323-

03-SE-0448- "American Community
Survey" in the text or
headline, to determine the
effectiveness of the
Census Bureau
communications efforts.

Census     Broadcast        
Bureau     Distribution     
              Services         
                 2003-43-YABC- 
              372369           
              2004-YA1323-     
              04-SE-0393       

Distribute Census Bureau Not competed Media $97,500 $66,000 0 $163,500
video news releases organization (VNRs) that demonstrate the everyday use
of census data, thereby encouraging the public to respond to the census
and its surveys. This includes developing a list of appropriate local,
cable, and national TV stations; developing the pitch and script; and
monitoring satellite pickup.

Census     Broadcast        
Bureau     Distribution     
              Services         
                 2003-43-YABC- 
              372360           
              2004-YA1323-     
              04-SE-0412       

Distribute Census Bureau video news releases that demonstrate the everyday
use of census data, thereby encouraging the public to respond to the
census and its surveys. This includes developing a list of appropriate
local, cable, and national TV stations; developing the pitch and script;
monitoring satellite pickup; and writing a final evaluation report.

Not competed Media $56,000 $8,400 0 $64,400 organization

Census Broadcast           Supplement    Not      Media        $35,000 $6,000 0 $41,000 
                           efforts of    competed                               
                           the                                                  
Bureau Distribution        Census Bureau          organization                  
                           to provide                                           
       Services            radio                                                
                           stations with                                        
                           opportunities                                        
                           to conduct                                           
       2003-43-YABC-372361 interviews                                           
                           with senior                                          
                           staff and                                            
                           subject area                                         
       2004-YA1323-        specialists                                          
                           about the                                            
       04-SE-0398          release of                                           
                           census data,                                         
                           especially                                           
                           for media                                            
                           events                                               
                           held outside                                         
                           Census                                               
                           Bureau                                               
                           facilities.                                          

Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005 Appendix III: Contracts with the Media: Department of
Commerce, Fiscal Years 2003-2005

                                  Method used
                        in awarding                 Obligations incurred
    Contract name Purpose  prime    Type of                        Obligation 
                  and                                              
                  scope of                                         
Entity   and   work     contract firm/individual 2003 2004 2005      total 
          number                                                   

Census Broadcast News          Assist the    Competed    Media                0 $60,000       0 $60,000 
                               Census Bureau                                                    
Bureau Release                 in the                    organization                           
                               production,                                                      
                               pitching,                                                        
           Production and      distribution,                                                    
                                  monitoring                                                    
                                         and                                                    
       Distribution            analyzing the                                                    
                               pick-up, of                                                      
                               video news                                                       
       2004-YA1323-04-NC-0688  releases in                                                      
                               both English                                                     
                               and Spanish.                                                     
Census     Media Training      Conduct media Competed    Public relations     0 $32,111       0 $32,111 
                                training, as                                                    
Bureau 2004-YA1323-03-SE-0477  needed, for               firm                                   
       2005-YA1323-            Census Bureau                                                    
                               senior staff                                                     
                               and subject                                                      
                               area                                                             
                               specialists                                                      
                               on how to be                                                     
                               an effective                                                     
       03-SE-0477              government                                                       
                               spokesperson                                                     
                                    during a                                                    
                                       media                                                    
                                interview. A                                                    
                               key component                                                    
                               of each                                                          
                               training                                                         
                               session will                                                     
                               be                                                               
                                     message                                                    
                                 development                                                    
                                         and                                                    
delivery. Census Media Training Conduct one-day training Competed Public relations $7,441 0 0 $7,441
Bureau                        workshops for                firm                                 
                              selected Census                                                   
       2003-YA1323-03-SE-0318 Bureau Regional                                                   
                              Office and Local                                                  
                              Census                                                            
                              office managers                                                   
                              engaged                                                           
                               in the 2004 Census                                               
                                          Test in                                               
                              New York City who                                                 
                              are                                                               
                              designated as media                                               
                              spokespersons.                                                    
Census Profile America        Provide radio       Not      Media        $31,250 $31,400 $15,500 $78,150 
                              stations with       competed                                      
Bureau Daily Radio            prerecorded Census           organization                         
       Features               Bureau data facts                                                 
                              and                                                               
       2003-YA1323-03-SE-0102 figures for use as                                                
       2004-YA1323-04-SE-0391 interesting airtime                                               
                              factoids, draft the                                               
                              script for each day                                               
                              of the month,                                                     
                              provide English                                                   
                              narration talent                                                  
                              for                                                               
                                features recorded                                               
       2005-YA1323-                     daily and                                               
                              distributed monthly                                               
       05-SE-0239             to                                                                
                              profile America.                                                  

Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total

Census     Promoting the       
Bureau     2004 Overseas       
                 Enumeration Test 
                   2003-43-YA-BC- 
              377889              
                   2004-43-YA-BC- 
              377889              

Inform U.S. citizens residing in France, Mexico and Kuwait about the
Census Bureau 2004 Overseas Enumeration Test, to make them aware of the
options for participating in the test, and to encourage their
participation. Conduct the necessary research, provide campaign materials,
conduct third-party and media outreach, and conduct evaluation of the
outreach.

Competed Public relations $347,595 $1,362,080 0 $1,709,675 firm

MBDA Asian Fortune    Advertise in the  Not      Media        $2,030  $2,460        0  $4,490 
     Enterprise       publication for   competed organization                         
     2003-30830       Minority                                                        
                      Enterprise                                                      
                      Development (MED)                                               
                      Week Conference.                                                
MBDA Minority         Advertise in the  Not      Media                $3,315        0  $3,315 
     Enterprise       publication for   competed organization                         
     Advocate         Minority                                                        
     Magazine         Enterprise                                                      
     2004-1279        Development Week                                                
                      Conference.                                                     
MBDA TIYM Publishing  Advertise in      Not      Media                $20,350 $10,000 $30,350 
     Co., Inc         three yearbook    competed organization                         
     2004-148C        publications                                                    
     2005-2005-1057   (Hispanic,                                                      
                      African-American,                                               
                      and Asian) for                                                  
                      Minority                                                        
                      Enterprise                                                      
                      Development Week                                                
                      Conference.                                                     
NOAA A-73 Killer      Submission and    Not      Media        $12,910       0       0 $12,910 
     Whale Rescue     promotion costs   competed organization                         
     Project/National within the                                                      
     Promotion        National Public                                                 
     2003-CPTV        Television                                                      
     Invoice          Network for the                                                 
                      documentary:                                                    
                      "Orphan                                                         
                      Orca-Saving                                                     
                      Springer."                                                      

Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005

Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total

NOAA Be Whale Wise Campaign

2005- NFFKAE50-5-00027 Purchase billboard advertising space for the Be
Whale Wise awareness campaign in Settle and Tacoma. Heighten awareness of
recreational boaters of the dangers of their activities to marine mammals
in the Puget Sound area and the civil penalties for violation of laws
designed to protect marine mammals.

Competed Media 0 0 $35,300 $35,300 organization

NOAA Be Whale Wise Campaign

2004- NFFKAE50-4-00015-02 Develop billboard ads and purchase billboard
advertising space for the Be Whale Wise awareness campaign in Seattle and
Tacoma. Heighten the awareness of recreational boaters of the dangers of
their activities to marine mammals in the Puget Sound area and the civil
penalties for violation of laws designed to protect marine mammals.

Not competed Media 0 $21,025 0 $21,025 organization

NOAA Be Whale Wise Campaign

2005- NFFKAE50-5-00024 Purchase bus advertising space for the Be Wise
awareness campaign in the King County Metro Area. Heighten the awareness
of recreational boaters of the danger of their activities to marine
mammals in the Puget Sound area and the civil penalties for violation of
laws designed to protect marine mammals.

Not competed Media 0 0 $11,246 $11,246 organization

Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005

Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total

NOAA Be Whale Wise Campaign

2004- NFKAE50400024 Purchase radio airtime for advertising for the Be
Whale Wise awareness campaign in Seattle. Heighten the awareness of
recreational boaters of the dangers of their activities to marine mammals
in the Puget Sound area and the civil penalties for violation of laws
designed to protect marine mammals.

Not competed Media 0 $10,695 0 $10,695 organization

NOAA Be Whale Wise Campaign

2005- NFFKAE50-5-00023 Produce radio advertising and purchase airtime for
the Be Whale Wise awareness campaign in Seattle. Heighten the awareness of
recreational boaters of the dangers of their activities to marine mammals
in the Puget Sound area and the civil penalties for violation of laws
designed to protect marine mammals.

Not competed Media 0 0 $10,512 $10,512 organization

NOAA Be Whale Wise Campaign

2004-NFKAE50-4-0023

Purchase bus advertising space for the Be Whale Wise awareness campaign in
the King County Metro Area. Heighten the awareness of recreational boaters
of the dangers of their activities to marine mammals in the Puget Sound
area and the civil penalties for violation of laws designed to protect
marine mammals.

Not competed Media 0 $9,000 0 $9,000 organization

Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005

Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total

NOAA Be Whale Wise Campaign

2004-NFKAE50-4-0025

Purchase theater advertising space for the Be Whale Wise awareness
campaign in the Puget Sound Region. Heighten the awareness of recreational
boaters of the dangers of their activities to marine mammals in the Puget
Sound area and the civil penalties for violation of laws designed to
protect marine mammals.

Not competed Media 0 $8,280 0 $8,280 organization

NOAA Be Whale Wise Campaign

2005- NFFKAE50-5-00028 Purchase radio airtime for the Be Whale Wise
awareness campaign in Seattle. Heighten the awareness of recreational
boaters of the dangers of their activities to marine mammals in the Puget
Sound area and the civil penalties for violation of laws designed to
protect marine mammals.

Not competed Media 0 0 $6,480 $6,480 organization

NOAA Be Whale Wise Campaign

2005- NFFKAE50-5-00025 Purchase billboard advertising space for the Be
Whale Wise awareness campaign in Seattle and Tacoma. Heighten the
awareness of recreational boaters of the dangers of their activities to
marine mammals in the Puget Sound area and the civil penalties for
violation of laws designed to protect marine mammals.

Not competed Media 0 0 $3,550 $3,550 organization

Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005 Appendix III: Contracts with the Media: Department of
Commerce, Fiscal Years 2003-2005

                                          Method                                    
                                          used                                      
                                          in                       Obligations      
                                          awarding                    incurred      
       Contract name        Purpose and   prime    Type of                          Obligation 
                            scope of                                                
Entity and number           work          contract firm/individual 2003 2004   2005      total 
NOAA   Graphic Design,      Produce print Competed Advertising      0 $24,990     0    $24,990 
                            ads to inform                                           
       Print Production     the public of          agency                           
                            a proposal to                                           
         and Distribution   designate the                                           
       Services             Northwestern                                            
                            Hawaiian                                                
                            Islands a                                               
                            national                                                
                            marine                                                  
       2004-NC-ND6000-4-109 sanctuary,                                              
                            and to inform                                           
                            the public of                                           
                            opportunities                                           
                            for                                                     
                            participation                                           
                            in the                                                  
                            designation                                             
                            process.                                                
                            Develop copy                                            
                            and design                                              
                            of ads to be                                            
                            disseminated                                            
                            through the                                             
                            print media.                                            

                       Page 21 GAO-06-305 Media Contracts

NOAA NOAA Video           Educate the      Competed Media        $320,000 $450,000 $360,000 $1,130,000 
                          public about                                                      
       Specials on The    NOAA                      organization                            
                          environmental                                                     
     Weather Channel      science and its                                                   
                          operation.                                                        
     2003-DG1330-                                                                           
     02-CQ-0031                                                                             
     2004-DG1330-                                                                           
     02-CQ-0031                                                                             
     2005-DG1330-                                                                           
     02-CQ-0031                                                                             
NOAA Name not             Produce a series Not      Media               0  $6,947   $22,500    $29,447 
                          of spots         competed                                         
     available            as part of the            organization                            
                          campaign to                                                       
     2004- AB133F04SE081  raise public                                                      
     6 2005-              awareness of                                                      
     AB133F04SE081 6      protected                                                         
                          species under                                                     
                          the Endangered                                                    
                          Species Act. The                                                  
                          spots are                                                         
                          designed to                                                       
                          educate the                                                       
                          public-at-large,                                                  
                          the fishing                                                       
                          community, and                                                    
                          interested                                                        
                          parties about                                                     
                          regulations                                                       
                          and                                                               
                          requirements,                                                     
                          including the                                                     
                          proper use of                                                     
                          recreational                                                      
                          fishing gear,                                                     
                          fisheries                                                         
                          management, and                                                   
                          protected                                                         
                          species biology.                                                  
NOAA   Public Outreach    Motivate broad,  Competed Advertising         0 $99,995         0    $99,995 
                          informed                                                          
     and                  public                                                            
                          participation in          agency                                  
                          the                                                               
     Communications:      process to                                                        
                          designate the                                                     
     Broadcast            Northwestern                                                      
                          Hawaiian                                                          
        Production and    Islands Coral                                                     
                          Reef                                                              
     Distribution         Ecosystem as a                                                    
                          national                                                          
     Services             marine                                                            
                          sanctuary. This                                                   
                          includes                                                          
                          producing radio                                                   
     2004-NC-ND6000-4-108 and TV public                                                     
                          service                                                           
                          announcements                                                     
                          (PSAs)                                                            
                          and ads.                                                          

Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total

Office of Travel and Tourism Industries International Travel and Tourism
Promotion Campaign

2004-GS23F0273N/DG 135004BR0001

2005- GS23F0273N/DG 135004BR0001 Increase international travel and tourism
to the United States from international markets. Develop and implement an
integrated advertising, marketing and public relations campaign, together
with a cooperative marketing program (in the United Kingdom and in Japan)
to raise awareness of the United States as a travel destination and to
motivate the purchase of travel services. The contractor shall also
undertake the measurement of the program's effectiveness.

Competed Public relations 0 $6,000,000 $9,600,000 $15,600,000 firm

U.S. Small Business IP Patent Educational and Outreach Trademark Campaign
Office 2005-GS-23F-0130M Educate businesses about the international
importance of intellectual property protection and the threats of
counterfeiting and piracy. Conduct a survey of small businesses and assess
the results. Use the results to craft a media and educational campaign,
create printed materials, design a Web site, conduct media outreach
activities, and assist in planning and conducting intellectual property
seminars.

Competed Public relations 0 0 $2,000,000 $2,000,000 firm

               Total $950,303 $8,424,306 $12,075,088 $21,449,787

Source: GAO analysis of data submitted by departments. BEA = Bureau of
Economic Analysis MBDA = Minority Business Development Agency NOAA =
National Oceanic and Atmospheric Administration

Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005

     o For fiscal years 2003 through 2005 (through March 31, 2005), the
       Department of Defense reported 152 contracts with obligations totaling
       about $1.1 billion.
     o As shown in table 5, the 152 contracts consisted of 110 contracts with
       advertising agencies, with obligations of $1,095,553,853; 28 contracts
       with media organizations, with obligations of $976,626; 4 contracts
       with public relations firms, with obligations of $3,694,798. There
       were no reported contracts with individual members of the media.
     o A more detailed description of the department's contracts with media
       vendors is provided in table 6.

Table 5: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Defense

Obligations incurred Obligations incurred 2003 2004 Obligations incurred
2005 Obligation total

Type of Number of Number of Number of Number of firm/individual Total
contracts Total contracts Total contracts Total contracts

Advertising agency $412,822,284 56 $395,350,253 37 $287,381,316 34
$1,095,553,853

Public relations firm 0 0 1,942,074 2 1,752,724 3 3,694,798

Media organization 297,619 14 88,596 11 590,411 12 976,626

Individual member of the media 0 0 00 00 00

Missing firm data 891,412 3 1,905,099 8 1,861,020 4 4,657,531

Total $414,011,315 73 $399,286,022 58 $291,585,471 53 $1,104,882,808

Source: GAO analysis of data submitted by departments.

Note: Figures for 2005 are for the first two quarters only.

Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with
the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV:
Contracts with the Media: Department of Defense, Fiscal Years 2003-2005

                       Page 24 GAO-06-305 Media Contracts

Table 6: Media Contracts Reported by the Department of Defense for Fiscal Years 2003-2005
                                         Method                                                           
                                         used in    Type of                                               
                              Purpose    awarding   firm/individual     Obligations            
       Contract name and      and scope  prime      awarded prime       incurred 2003          Obligation
Entity number                 of work    contract   contract            2004              2005 total
Air     Name not available    For gateway  Competed Media                             $418,500   $418,500 
Force   2004-F41999-04-Q-0532 promotion             organization                               
                              program,                                                         
                              develop                                                          
                              concept,                                                         
                              name the                                                         
                              program,                                                         
                              develop                                                          
                              logo,                                                            
                              prepare                                                          
                              brochure,                                                        
                              conduct Web                                                      
                              site                                                             
                              development,                                                     
                              do photo                                                         
                              shoots, and                                                      
                              prepare and                                                      
                              edit                                                             
                              versions of                                                      
                              a                                                                
                              promotional                                                      
                              video.                                                           
Air     Name not available    For          Competed Advertising              $56,455              $56,455 
Force   2004-F41999-04-F-0391 promotional           agency                                     
                              book,                                                            
                              produce show                                                     
                              calendar and                                                     
                              program, and                                                     
                              print five                                                       
                              sets of                                                          
                              25,000                                                           
                              programs, to                                                     
                              be delivered                                                     
                              to Lackland                                                      
                              Air Force                                                        
                              Base.                                                            
Air     Name not available    Ad placement Competed Media          $100,861                      $100,861 
Force   2003-F41999-03-P-0272 for ITT and           organization                               
                              membership                                                       
                              partnering                                                       
                              ads.                                                             
Air     Name not available    For          Competed Advertising     $99,447                       $99,447 
Force   2003-F41999-03-P-0035 corporate             agency                                     
                              PRISM survey                                                     
                              materials,                                                       
                              print and                                                        
                              provide                                                          
                              surveys and                                                      
                              envelopes.                                                       
Air                           Placement of Competed Media                             $88,953     $88,953 
Force                         recruitment           organization                               
        Name not available    newspaper                                                        
        2005-F41999-05-F-0019 ads.                                                             

                       Page 25 GAO-06-305 Media Contracts

                                           Method   Type of                                            
                                           used in  firm/individual                                    
                                           awarding awarded prime   Obligations             
       Contract name and     Purpose and   prime    contract        incurred 2003           Obligation
Entity number                scope of work contract                 2004               2005 total
Air    Name not available    For club card Competed Advertising                     $86,070    $86,070 
Force  2005-F41999-05-F-0097 membership             agency                                  
                             promotion,                                                     
                             conduct art                                                    
                             direction,                                                     
                             copywriting,                                                   
                             copy editing,                                                  
                             computer                                                       
                             production,                                                    
                             prepress,                                                      
                             account                                                        
                             services,                                                      
                             proofing, and                                                  
                             courier                                                        
                             service.                                                       
Air    Name not available    Ad placement  Competed Media           $59,064                    $59,064 
Force  2003-F41999-03-P-0126 for leisure            organization                            
                             travel ads.                                                    
Air    Name not available    Photography   Competed Advertising             $48,135 $9,925     $58,060 
Force  2004-F41999-04-F-0450 and                    agency                                  
                             promotional                                                    
                             poster                                                         
                             materials.                                                     
       2005-F41999-04-F-0450                                                                
Air    Name not available    For tour      Competed Advertising     $55,144                    $55,144 
Force  2003-F41999-03-F-0137 commemorative          agency                                  
                             program,                                                       
                             print and                                                      
                             produce                                                        
                             programs,                                                      
                             including                                                      
                             graphic                                                        
                             design, photo                                                  
                             scans, and                                                     
                             boxing for                                                     
                             shipping.                                                      
Air    Name not available    Provide       Competed Advertising             $51,170            $51,170 
Force  2004-F41999-04-F-0482 Football               agency                                  
                             Frenzy                                                         
                             promotion                                                      
                             materials for                                                  
                             clubs.                                                         
Air    Name not available    Provide       Competed Advertising     $49,389                    $49,389 
Force  2003-F41999-03-F-0374 Football               agency                                  
                             Frenzy                                                         
                             promotion                                                      
                             materials for                                                  
                             clubs.                                                         

                       Page 26 GAO-06-305 Media Contracts

                                              Method   Type of                                        
                                              used in  firm/individual                                
                                              awarding awarded prime   Obligations         
       Contract name and     Purpose and      prime    contract        incurred            Obligation
Entity number                scope of work    contract                 2003 2004      2005 total
Air    Name not available    Ad placement of  Competed Media           $48,510                $48,510 
Force  2003-F41999-03-F-0571 program ads.              organization                        
Air    Name not available    To attract       Competed Advertising        $24,000             $24,000 
Force  2004-F41999-04-F-0208 potential                 agency                              
                             sponsors,                                                     
                             design, produce,                                              
                             and print a                                                   
                             sponsorship book                                              
                             for                                                           
                             marketing/promo                                               
                             tional package.                                               
Air    Name not available    For scheduled    Competed Advertising                 $45,798    $45,798 
Force  2005-F41999-05-F-0330 tour, conduct             agency                              
                             design, photos,                                               
                             print, and                                                    
                             program                                                       
                             revisions of                                                  
                             calendar,                                                     
                             schedule, and                                                 
                             program.                                                      
Air    Name not available    For Stars and    Competed Advertising      .    .     $40,995    $40,995 
Force  2005-F41999-05-F-0311 Strikes bowling,          agency                              
                             provide                                                       
                             promotional                                                   
                             items.                                                        
Air    Name not available    For market       Competed Advertising                 $40,264    $40,264 
Force  2005-F41999-05-f-0276 conference/plann          agency                              
                             ing, create                                                   
                             concepts,                                                     
                             design, layouts,                                              
                             and graphics;                                                 
                             provide rental                                                
                             equipment,                                                    
                             photographer/vid                                              
                             eographer                                                     
                             services, and                                                 
                             account                                                       
                             management/ev                                                 
                             ent                                                           
                             coordination.                                                 
Air    Name not available    Video            Competed Media               $39,405            $39,405 
Force  2004-F41999-04-0250   sponsorship.              organization                        

                       Page 27 GAO-06-305 Media Contracts

                                             Method   Type of                                            
                                             used in  firm/individual                                    
                                             awarding awarded prime   Obligations             
       Contract name and     Purpose and     prime    contract        incurred 2003           Obligation
Entity number                scope of work   contract                 2004               2005 total
Air    Name not available    Newspaper ad    Competed Media                           $33,634    $33,634 
Force  2005-F41999-05-F-0329 placement for            organization                            
                             the Stars and                                                    
                             Strikes bowling                                                  
                             campaign.                                                        
Air    Name not available    Print           Competed Advertising             $32,032            $32,032 
Force  2004-F41999-04-P-0122 collateral               agency                                  
                             materials                                                        
                             (i.e., posters,                                                  
                             brochures,                                                       
                             banners,                                                         
                             binders) for                                                     
                             Telling the                                                      
                             Services'                                                        
                             Story.                                                           
Air    Name not available    Print           Competed Advertising             $32,024            $32,024 
Force  2004-F41999-04-F-0749 collateral               agency                                  
                             materials for                                                    
                             Football Frenzy                                                  
                             club promotion.                                                  
Air    Name not available    Print           Competed Advertising             $32,024            $32,024 
Force  2004-F41999-04-F-0455 collateral               agency                                  
                             materials for                                                    
                             Football Frenzy                                                  
                             club promotion.                                                  
Air    Name not available    Print, package, Competed Advertising     $31,418                    $31,418 
Force  2003-F41999-03-P-0235 and provide              agency                                  
                             Football Frenzy                                                  
                             promotional                                                      
                             materials.                                                       
Air    Name not available    Promotional     Competed Advertising             $30,344            $30,344 
Force  2004-F41999-04-F-0265 items for Stars          agency                                  
                             and Strikes                                                      
                             bowling                                                          
                             program.                                                         
Air    Name not available    Design,         Competed Advertising           . $29,408            $29,408 
Force  2004-F41999-04-F-0413 implementation,          agency                                  
                             production, and                                                  
                             printing of                                                      
                             different                                                        
                             prototypes for                                                   
                             commercial                                                       
                             sponsorship                                                      
                             effort.                                                          

                                            Method   Type of                                         
                                            used in  firm/individual                                 
                                            awarding awarded prime   Obligations          
       Contract name and     Purpose and    prime    contract        incurred 2003        Obligation
Entity number                scope of work  contract                 2004            2005 total
Air    Name not available    Produce        Competed Advertising     $29,087                 $29,087 
Force  2003-F41999-03-F-0408 collateral              agency                               
                             materials for                                                
                             Air Force Club                                               
                             Membership                                                   
                             Drive.                                                       
Air    Name not available    Promotional    Competed Advertising     $28,026                 $28,026 
Force  2003-F41999-03-F-0491 materials for           agency                               
                             Bowl by Mail,                                                
                             Read by Mail,                                                
                             and Space Camp                                               
                             (including                                                   
                             brochures,                                                   
                             banners,                                                     
                             graphic                                                      
                             design,                                                      
                             printing, and                                                
                             packaging).                                                  
Air    Name not available    Provide        Competed Advertising             $14,010         $14,010 
Force  2004-F41999-04-F-0713 creative                agency                               
                             direction and                                                
                             production of                                                
                             posters for                                                  
                             Outdoor                                                      
                             Recreation                                                   
                             Awareness                                                    
                             Program.                                                     
Air    Name not available    Media buys of  Competed Media                   $27,876         $27,876 
Force  2004-F1999-04-F-0335  newspaper               organization                         
                             advertisements                                               
                             to promote                                                   
                             Stars and                                                    
                             Strikes                                                      
                             bowling.                                                     
Air                          Ad placement   Competed Media           $27,817                 $27,817 
Force  Name not available    for Aero Club           organization                         
       2003-F41999-03-F-0570 Program.                                                     

Method used in Type of

awarding firm/individual Obligations incurred

Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total

Air Force Name not available

2005-F41999-05-F-0022

Create campaign for Armed Forces Entertainment (AFE) Branding Plan,
including development and image for AFE, graphics for collateral
materials, Web concept content, media plan, and public relations/
publicity recommendations.

Competed Advertising $25,650 $25,650 agency

                       Page 29 GAO-06-305 Media Contracts

Air   Name not available    Provide      Competed                     $23,490 $23,490 
Force 2004-F41999-04-F-0724 vinyl logo                                        
                            lettering                                         
                            decals as                                         
                            part of the                                       
                            Telling the                                       
                            Services'                                         
                            Story.                                            
Air   Name not available    Creative     Competed Advertising         $23,219 $23,219 
Force 2004-F41999-04-F-0190 concept,              agency                      
                            design, and                                       
                            printing of                                       
                            different                                         
                            banners for                                       
                            club                                              
                            promotion                                         
                            and                                               
                            membership                                        
                            acquisition.                                      
Air   Name not available    Program      Competed Advertising $22,501         $22,501 
Force 2003-F41999-03-F-0550 promotional           agency                      
                            items                                             
                            (including                                        
                            provision,                                        
                            packaging,                                        
                            and shipping                                      
                            of ticket                                         
                            folios).                                          
Air   Name not available    Design,      Competed Advertising         $22,224 $22,224 
Force 2004-F41999-04-F-0039 production            agency                      
                            and print                                         
                            coordination                                      
                            of brochure,                                      
                            mail                                              
                            stuffers,                                         
                            membership                                        
                            kits, and                                         
                            posters for                                       
                            membership                                        
                            acquisition                                       
                            program.                                          

Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with
the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV:
Contracts with the Media: Department of Defense, Fiscal Years 2003-2005
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with
the Media: Department of Defense, Fiscal Years 2003-2005

                       Page 30 GAO-06-305 Media Contracts

                                          Method   Type of                                       
                                          used in  firm/individual                               
                             Purpose and  awarding awarded prime   Obligations        
       Contract name and     scope of     prime    contract        incurred           Obligation
Entity number                work         contract                 2003 2004    2005  total
Air    Name not available    Ad placement Competed Media           $19,992               $19,992 
Force  2003-F41999-03-P-0259 for                   organization                       
                             commercial                                               
                             sponsorship                                              
                             ads.                                                     
Air    Name not available    Placement of Competed Media           $19,951               $19,951 
Force  2003-F41999-03-P-0158 bowling               organization                       
                             program                                                  
                             NASCAR                                                   
                             promotion                                                
                             ads.                                                     
Air    Name not available    To promote   Competed Advertising         $19,705           $19,705 
Force  2004-F1999-04-F-0400  club                  agency                             
                             membership,                                              
                             provide                                                  
                             concept                                                  
                             development,                                             
                             theme name,                                              
                             posters,                                                 
                             banners, and                                             
                             newspaper                                                
                             ads.                                                     
Air    Name not available    Print and    Competed Advertising     $19,268               $19,268 
Force  2003-F41999-03-F-0161 package               agency                             
                             posters,                                                 
                             table tents,                                             
                             invitations,                                             
                             program                                                  
                             inserts, and                                             
                             ads as tour                                              
                             promotional                                              
                             items.                                                   
Air    Name not available    Provide      Competed Advertising     $18,750               $18,750 
Force  2003-F41999-03-P-0003 embroidered           agency                             
                             caps as                                                  
                             Football                                                 
                             Frenzy                                                   
                             promotional                                              
                             materials.                                               
Air    Name not available    Develop      Competed Advertising         $17,160           $17,160 
Force  2004-F41999-04-F-0732 program               agency                             
                             items                                                    
                             related to                                               
                             ticket and                                               
                             travel                                                   
                             promotion.                                               
Air    Name not available    Design,      Competed Advertising          $8,425 $8,425    $16,850 
Force  2004-F41999-04-F-0195 produce, and          agency                             
       2005-F41999-04-F-0195 print                                                    
                             posters,                                                 
                             brochures,                                               
                             and ads                                                  
                             related                                                  
                             toTelling                                                
                             the                                                      
                             Services'                                                
                             Story.                                                   

                       Page 31 GAO-06-305 Media Contracts

                                         Method   Type of                                            
                                         used in  firm/individual                                    
                             Purpose and awarding awarded prime   Obligations             
       Contract name and     scope of    prime    contract        incurred 2003           Obligation
Entity number                work        contract                 2004               2005 total
Air    Name not available    Print       Competed Advertising             $16,248            $16,248 
Force  2004-F41999-04-0168   collateral           agency                                  
                             materials                                                    
                             for Stars                                                    
                             and Strikes                                                  
                             promotion                                                    
                             for bowling                                                  
                             centers.                                                     
Air    Name not available    Provide     Competed Advertising     $15,645                    $15,645 
Force  2003-F41999-03-F-0547 golf towel           agency                                  
                             with                                                         
                             embroidered                                                  
                             design and                                                   
                             golf tees                                                    
                             with                                                         
                             imprint as                                                   
                             promotional                                                  
                             items for                                                    
                             Link Up 2                                                    
                             Golf,                                                        
                             Junior Golf                                                  
                             Program.                                                     
Air    Name not available    Provide     Competed Advertising     $15,135                    $15,135 
Force  2003-F41999-03-F-0529 cotton               agency                                  
                             twill caps                                                   
                             with                                                         
                             embroidered                                                  
                             logo,                                                        
                             T-shirts                                                     
                             with                                                         
                             imprint,                                                     
                             and                                                          
                             write-in                                                     
                             tags with                                                    
                             imprint, as                                                  
                             promotional                                                  
                             items for                                                    
                             Link Up 2                                                    
                             Golf,                                                        
                             Junior Golf                                                  
                             Program.                                                     
Air    Name not available    Produce     Competed Advertising                     $14,650    $14,650 
Force  2005-F41999-05-F-0020 concept and          agency                                  
                             design for                                                   
                             Football                                                     
                             Frenzy                                                       
                             promotional                                                  
                             items.                                                       
Air    Name not available    Printing of Competed Advertising             $14,438            $14,438 
Force  2004-F41999-04-F-0413 collateral           agency                                  
                             material                                                     
                             for tour                                                     
                             promotional                                                  
                             items.                                                       
Air                          Placement   Competed Media                           $13,685    $13,685 
Force                        of                   organization                            
                             newspaper                                                    
                             ads for                                                      
       Name not available    Aero club                                                    
       2005-F41999-05-F-0038 promotion.                                                   

                       Page 32 GAO-06-305 Media Contracts

                                           Method used Type of                                          
                                           in awarding firm/individual Obligations                      
       Contract name and     Purpose and   prime       awarded prime   incurred 2003         Obligation
Entity number                scope of work contract    contract        2004             2005 total
Air    Name not available    Material for  Competed    Advertising           $13,650            $13,650 
Force  2004-F41999-04-F-0388 Football                  agency                                
                             Frenzy club                                                     
                             promotion                                                       
                             (including,                                                     
                             element                                                         
                             concept,                                                        
                             design,                                                         
                             production,                                                     
                             and print                                                       
                             coordination                                                    
                             of ads,                                                         
                             banners, and                                                    
                             meeting and                                                     
                             account                                                         
                             management).                                                    
Air    Name not available    Obtain        Competed    Advertising                   $12,500    $12,500 
Force  2005-F41999-05-F-0275 primary                   agency                                
                             photographic                                                    
                             images for                                                      
                             Armed Forces                                                    
                             Entertainment                                                   
                             Branding                                                        
                             Campaign.                                                       
Air    Name not available    Develop       Competed    Advertising                   $11,396    $11,396 
Force  2005-F41999-05-F-0332 various                   agency                                
                             promotional                                                     
                             items for                                                       
                             tour                                                            
                             (including                                                      
                             table tents,                                                    
                             ad slicks,                                                      
                             inserts,                                                        
                             postcards,                                                      
                             support                                                         
                             package,                                                        
                             computer                                                        
                             toppers,                                                        
                             vinyl                                                           
                             banners,                                                        
                             posters, and                                                    
                             T-shirts).                                                      
Air    Name not available    Printing and  Not         Media           $3,500 $3,500 $3,500     $10,500 
Force  2003-F34650-03-P-0054 distribution  available   organization                          
       2004-FA8101-04-M-0445 services      for                                               
                             related to    competition                                       
                             the Oklahoma                                                    
                             Choices                                                         
                             magazine                                                        
       2005-FA8101-05-M-0349                                                                 

                       Page 33 GAO-06-305 Media Contracts

                                           Method   Type of                                       
                                           used in  firm/individual                               
                                           awarding awarded prime   Obligations        
       Contract name and     Purpose and   prime    contract        incurred           Obligation
Entity number                scope of work contract                 2003 2004    2005  total
Air    Name not available    Provide prize Competed Advertising     $10,212               $10,212 
Force  2003-F41999-03-P-0247 giveaways,             agency                             
                             such as                                                   
                             cruises to                                                
                             Mediterranean                                             
                             and to                                                    
                             Canada/New                                                
                             England for a                                             
                             program                                                   
                             promotion.                                                
Air    Name not available    For a club    Competed Advertising     $10,197               $10,197 
Force  2003-F41999-03-F-0392 membership             agency                             
                             promotional                                               
                             campaign,                                                 
                             provide                                                   
                             printing and                                              
                             production                                                
                             for posters,                                              
                             counter                                                   
                             displays,                                                 
                             banners,                                                  
                             table tents,                                              
                             counter pads,                                             
                             and newspaper                                             
                             ads.                                                      
Air    Name not available    Create six    Competed Advertising     $10,165               $10,165 
Force  2003-F41999-03-P-0097 ads for a              agency                             
                             program.                                                  
Air    Name not available    For the       Competed Advertising     $10,152               $10,152 
Force  2003-F41999-03-P-0133 NASCAR                 agency                             
                             Bowling                                                   
                             Program,                                                  
                             provide                                                   
                             Coca-Cola                                                 
                             logoed items,                                             
                             including:                                                
                             portable                                                  
                             radios,                                                   
                             victory                                                   
                             T-shirts,                                                 
                             hats,                                                     
                             coolers, and                                              
                             Fast Lanes                                                
                             game pieces                                               
                             and NASCAR                                                
                             playing                                                   
                             cards.                                                    
Air                          Placement of  Competed Media                       $9,996     $9,996 
Force                        Air Force              organization                       
                             Commercial                                                
       Name not available    Sponsorship                                               
       2005-F41999-05-P-0004 ads.                                                      

                       Page 34 GAO-06-305 Media Contracts

                                            Method   Type of                                     
                                            used in  firm/individual                             
                                            awarding awarded prime   Obligations      
       Contract name and      Purpose and   prime    contract        incurred         Obligation
Entity number                 scope of work contract                 2003 2004   2005 total
Air    Name not available     Printing of   Competed Advertising          $9,925          $9,925 
Force  2004-F41999-04-F-0005- collateral             agency                           
                              material                                                
                              (i.e.,                                                  
                              information,                                            
                              ticket, and                                             
                              travel                                                  
                              promotion                                               
                              materials)                                              
Air    Name not available     Material for  Competed Advertising     $9,800               $9,800 
Force  2003-F41999-03-F-0248  Football               agency                           
                              Frenzy club                                             
                              promotion                                               
                              (including,                                             
                              element                                                 
                              concept,                                                
                              design,                                                 
                              production,                                             
                              and print                                               
                              coordination                                            
                              for logo,                                               
                              table tent,                                             
                              coaster,                                                
                              cocktail                                                
                              napkins,                                                
                              banner, and                                             
                              producing                                               
                              newspaper                                               
                              ad).                                                    
Air    Name not available     This includes Competed Advertising     $9,561               $9,561 
Force  2003-F41999-03-F-0009- certificates,          agency                           
                              stationery,                                             
                              letterhead,                                             
                              CD labels,                                              
                              return                                                  
                              address                                                 
                              cards, stage                                            
                              graphics                                                
                              panels.                                                 
                              Printing for                                            
                              certificates,                                           
                              program                                                 
                              shell,                                                  
                              schedules and                                           
                              stationery.                                             
                              Provide                                                 
                              talent                                                  
                              contest                                                 
                              promotional                                             
                              items.                                                  
Air                           Provide       Competed Advertising          $8,863          $8,863 
Force                         promotional            agency                           
       Name not available     materials for                                           
       2004-F41999-04-F-0108  tour.                                                   

                       Page 35 GAO-06-305 Media Contracts

                                          Method   Type of                                       
                                          used in  firm/individual                               
                             Purpose and  awarding awarded prime   Obligations        
       Contract name and     scope of     prime    contract        incurred           Obligation
Entity number                work         contract                 2003 2004    2005  total
Air    Name not available    Provide Aero Competed Advertising     $8,550                 $8,550 
Force  2003-F41999-03-P-0309 Club Program          agency                             
                             promotional                                              
                             items,                                                   
                             including                                                
                             pop-up                                                   
                             travel alarm                                             
                             clocks with                                              
                             logo and                                                 
                             compass/key                                              
                             ring with                                                
                             logo.                                                    
Air    Name not available    Develop      Competed Advertising     $8,496                 $8,496 
Force  2003-F41999-03-F-0003 program               agency                             
                             promotional                                              
                             items,                                                   
                             including                                                
                             embroidering                                             
                             logo on                                                  
                             provided                                                 
                             materials                                                
                             (duffel                                                  
                             bags, denim                                              
                             shirts, and                                              
                             zip ticket                                               
                             wallet).                                                 
Air    Name not available    Provide link Competed Advertising                 $8,421     $8,421 
Force  2005-F41999-05-F-0279 Up 2 Golf             agency                             
                             Youth                                                    
                             Program                                                  
                             promotional                                              
                             items,                                                   
                             including                                                
                             embroidering                                             
                             logo on golf                                             
                             towels,                                                  
                             providing                                                
                             towels, tee                                              
                             packs,                                                   
                             write-on                                                 
                             tags, cotton                                             
                             twill caps,                                              
                             and                                                      
                             T-shirts.                                                
Air    Name not available    Construct    Competed                      $7,995            $7,995 
Force  2004-F41999-04-0750   Aero Club                                                
                             promotion                                                
                             for "Be A                                                
                             Pilot,"                                                  
                             including                                                
                             promotion                                                
                             elements                                                 
                             concept,                                                 
                             design,                                                  
                             production,                                              
                             and print                                                
                             coordination                                             
                             of ads,                                                  
                             posters,                                                 
                             banners, and                                             
                             monitor                                                  
                             toppers.                                                 

                       Page 36 GAO-06-305 Media Contracts

                                               Method   Type of                                         
                                               used in  firm/individual                                 
                                               awarding awarded prime   Obligations          
       Contract name and     Purpose and scope prime    contract        incurred 2003        Obligation
Entity number                of work           contract                 2004           2005  total
Air    Name not available    Provide sports    Competed Advertising     $7,958                   $7,958 
Force  2003-F41999-03-F-0544 photos for                 agency                               
                             promotional                                                     
                             items.                                                          
Air    Name not available    Print awareness   Competed Advertising            $7,915            $7,915 
Force  2004-F41999-04-F-0742 material for               agency                               
                             contract, Bolling                                               
                             Air Force Base.                                                 
                             Customer                                                        
                             awareness Bolling                                               
                             AFB.                                                            
Air    Name not available    Place recruitment Competed Media                         $7,573     $7,573 
Force  2005-F41999-05-F-0017 newspaper ads.             organization                         
Air    Name not available    Print collateral  Competed Advertising            $7,148            $7,148 
Force  2004-F41999-04-P-0034 material for               agency                               
                             awareness of                                                    
                             Sports and                                                      
                             Fitness Athletic                                                
                             Program.                                                        
Air    Name not available    Develop Sports    Competed Advertising     $7,023                   $7,023 
Force  2003-F41999-03-F-0531 and Fitness                agency                               
                             promotional                                                     
                             items, including                                                
                             designing                                                       
                             brochures for                                                   
                             poster series.                                                  
Air    Name not available    Production/printi Competed Advertising                   $6,620     $6,620 
Force  2005-F41999-05-F-0307 ng of rubber               agency                               
                             counter mats.                                                   
                             Purpose: Telling                                                
                             the Services'                                                   
                             Story promotional                                               
                             campaign.                                                       

                                     Method
                          used in Type of         
                 Purpose awarding firm/individual Obligations                 
Contract name   and   prime    awarded prime      incurred      Obligation
Entity  and   scope            contract        2003  2004  2005      total 
          number of work contract                                  

  Air   Name not              Designing and Competed Advertising $6,527 $6,527 
  Force                                                                 
        available             producing of           agency             
                              display and                               
                              photography                               
        2003-F41999-03-F-0254 services.                                 
                              This includes                             
                              tour display.                             
  Air   Name not              Provide Aero  Competed Advertising $6,295 $6,295 
  Force                                                                 
        available                      Club          agency             
                                promotional                             
                              materials,                                
                              including                                 
        2003-F41999-03-F-0498 designing,                                
                              printing, and                             
                               producing,                               
                                   for                                  
                                danglers,                               
                                  post                                  
                              cards, and                                
                              trifold                                   
                              brochures;                                
                              print                                     
                              coordination;                             
                              provide                                   
                              finished                                  
                              files on CD,                              
                              counter cards                             
                              w/brochure                                
                              holders, and                              
                              stock photos.                             

                       Page 37 GAO-06-305 Media Contracts

Air   Name not available    Develop UBU  Competed Advertising         $6,291 $6,291 
Force 2005-F41999-05-F-0149 "To The Max"          agency                     
                            campaign                                         
                            promotional                                      
                            items,                                           
                            printing                                         
                            flyer and                                        
                            providing                                        
                            banner                                           
                            hardware.                                        
Air   Name not available    Provide Club Competed Advertising  $6,286        $6,286 
Force 2003-F41999-03-F-0523 Membership            agency                     
                            Campaign                                         
                            promotional                                      
                            materials,                                       
                            including                                        
                            card holder                                      
                            base, sign                                       
                            holder, and                                      
                            print and                                        
                            trim                                             
                            inserts.                                         
Air                         Place        Competed Media        $6,114        $6,114 
Force Name not available    commercial            organization               
      2003-F41999-03-P-0306 sponsorship.                                     

                                            Method   Type of                                         
                                            used in  firm/individual                                 
                                            awarding awarded prime   Obligations          
       Contract name and     Purpose and    prime    contract        incurred 2003        Obligation
Entity number                scope of work  contract                 2004           2005  total
Air    Name not available    Provide        Competed Media                  $6,070            $6,070 
Force  2004-F41999-04-P-0265 various items           organization                         
       .                     for annual                                                   
                             conference,                                                  
                             including                                                    
                             advertisements                                               
                             package, and                                                 
                             Annual                                                       
                             Sponsorship                                                  
                             Conference                                                   
                             Workbook.                                                    
Air    Name not available    2006 Air Force Competed Media                         $6,070     $6,070 
Force  2005-F41999-05-P-0007 commercial              organization                         
                             sponsorship.                                                 
Air    Name not available    Print          Competed Advertising            $5,940            $5,940 
Force  2004-F41999-04-F-0004 collateral              agency                               
                             material for                                                 
                             Aero Club                                                    
                             promotion "Be                                                
                             a Pilot."                                                    
Air    Name not available    Develop Golf 4 Competed Advertising     $5,780                   $5,780 
Force  2003-F41999-03-F-0527 Kids Program            agency                               
                             promotional                                                  
                             items,                                                       
                             including                                                    
                             designing and                                                
                             producing                                                    
                             logo, counter                                                
                             card, and                                                    
                             brochure.                                                    
Air    Name not available    Develop items  Competed Advertising            $5,653            $5,653 
Force  2004-F41999-04-F-0162 for the Stars           agency                               
                             and Strikes                                                  
                             promotion for                                                
                             bowling                                                      
                             centers,                                                     
                             coordinating                                                 
                             the design,                                                  
                             production,                                                  
                             and printing                                                 
                             of all                                                       
                             elements for                                                 
                             promotion.                                                   

                                         Method   Type of                                       
                                         used in  firm/individual                               
                             Purpose and awarding awarded prime   Obligations        
       Contract name and     scope of    prime    contract        incurred           Obligation
Entity number                work        contract                 2003 2004    2005  total
Air    Name not available    Design,     Competed Advertising     $5,492                 $5,492 
Force  2003-F41999-03-F-0557 edit, and            agency                             
                             produce                                                 
                             trifold                                                 
                             brochure                                                
                             and counter                                             
                             card;                                                   
                             provide                                                 
                             photo CD                                                
                             with images                                             
                             of teens                                                
                             graduating                                              
                             and                                                     
                             attending                                               
                             school.                                                 
                             Purpose:                                                
                             Club                                                    
                             Scholarship                                             
                             Program                                                 
                             promotional                                             
                             items                                                   
Air    Name not available    Provide     Competed Advertising                 $5,476     $5,476 
Force  2005-F41999-05-P-0009 coffee mugs          agency                             
                             with logo                                               
                             imprinted                                               
                             on them:                                                
                             provide                                                 
                             commercial                                              
                             sponsorship                                             
                             promotional                                             
                             items.                                                  
Air    Name not available    Place       Competed Media           $5,426                 $5,426 
Force  2003-F41999-03-P-0034 commercial           organization                       
                             sponsorship                                             
                             ads                                                     
Air    Name not available    Design,     Competed Advertising          $5,412            $5,412 
Force  2004-F41999-04-Q-0532 edit, and            agency                             
                             produce a                                               
                             trifold                                                 
                             brochure                                                
                             and counter                                             
                             card that                                               
                             will                                                    
                             explain                                                 
                             Club                                                    
                             Scholarship                                             
                             Program.                                                

Method used in Type of

awarding firm/individual Obligations incurred

Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total

Air Force Name not available

2005-F41999-05-F-0296

Develop Stars and Strikes bowling program promotional items at Bolling
AFB. This includes designing, revising, producing, and printing
danglers/counter cards, posters, table tents, banners, entry box header
cards, punch cards, coupons, print ads, and prepromotional posters.

Competed Advertising $5,100 $5,100 agency

                       Page 40 GAO-06-305 Media Contracts

Air   Name not available    Produce     Competed Advertising         $4,858        $4,858 
Force                       promotional          agency                            
                            materials.                                             
      2004-F41999-04-F-0570                                                        
Air   Name not available    Produce     Competed Advertising  $4,805               $4,805 
Force 2003-F41999-03-F-0543 Talent               agency                            
                            Contest                                                
                            2003,                                                  
                            promotional                                            
                            materials,                                             
                            including                                              
                            posters,                                               
                            flyers, and                                            
                            display                                                
                            graphics.                                              
Air   Name not available    Produce AF  Competed Advertising  $4,270               $4,270 
Force 2003-F41999-03-F-0027 Sports               agency                            
                            program                                                
                            collateral                                             
                            materials,                                             
                            including                                              
                            poster and                                             
                            brochure.                                              
Air                         Hook Up 2   Competed Media                      $4,188 $4,188 
Force                       Bolling AFB          organization                      
                            Promotion                                              
      Name not available    newspaper                                              
      2005-F41999-05-F-0016 ads.                                                   

Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with
the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV:
Contracts with the Media: Department of Defense, Fiscal Years 2003-2005
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005

                       Page 41 GAO-06-305 Media Contracts

                                           Method   Type of                                       
                                           used in  firm/individual                               
                                           awarding awarded prime   Obligations        
       Contract name and     Purpose and   prime    contract        incurred           Obligation
Entity number                scope of work contract                 2003 2004    2005  total
Air    Name not available    Produce       Competed Advertising     $4,130                 $4,130 
Force  2003-F41999-03-P-0295 commercial             agency                             
                             sponsorship                                               
                             promotional                                               
                             materials,                                                
                             including                                                 
                             Post-it pads,                                             
                             mouse and                                                 
                             mint holders,                                             
                             and pens.                                                 
Air    Name not available    Design and    Competed Advertising                 $4,114     $4,114 
Force  2005-F41999-05-F-0271 produce                agency                             
                             danglers,                                                 
                             counter                                                   
                             displays,                                                 
                             posters, and                                              
                             static clings                                             
                             for "To the                                               
                             Max"                                                      
                             promotion.                                                
Air    Name not available    Produce AF    Competed Advertising     $4,068                 $4,068 
Force  2003-F41999-03-F-0079 Clubs                  agency                             
                             Scholarship                                               
                             Program                                                   
                             promotional                                               
                             materials,                                                
                             including                                                 
                             printing and                                              
                             producing.                                                
Air    Name not available    Provide golf  Competed Advertising     $4,065                 $4,065 
Force  2003-F41999-03-F-0542 towel with             agency                             
                             embroidered                                               
                             design for                                                
                             Link Up 2                                                 
                             Golf Junior                                               
                             Golf Program.                                             
Air    Name not available    Develop Link  Competed Advertising     $3,976                 $3,976 
Force  2003-F41999-03-P-0310 Up 2 Golf              agency                             
                             Junior Golf                                               
                             Program                                                   
                             promotional                                               
                             items,                                                    
                             including                                                 
                             certificates,                                             
                             note cards,                                               
                             and golf                                                  
                             border fun                                                
                             frames paper.                                             
Air                          Provide       Competed Advertising                 $3,942     $3,942 
Force                        creative               agency                             
                             concept. Sign                                             
                             and produce                                               
                             Fitness                                                   
       Name not available    Program                                                   
       2005-F41999-05-F-0285 poster.                                                   

                       Page 42 GAO-06-305 Media Contracts

                                         Method   Type of                                         
                                         used in  firm/individual                                 
                             Purpose and awarding awarded prime   Obligations          
       Contract name and     scope of    prime    contract        incurred 2003        Obligation
Entity number                work        contract                 2004           2005  total
Air    Name not available    Provide     Competed Advertising                   $3,882     $3,882 
Force  2005-F41999-05-F-0290 printing             agency                               
                             and folding                                               
                             of                                                        
                             brochures                                                 
                             and counter                                               
                             cards for                                                 
                             AF Club                                                   
                             scholarship                                               
                             program                                                   
                             promotional                                               
                             items.                                                    
Air    Name not available    Place       Competed Media           $3,615                   $3,615 
Force  2003-F41999-03-P-0231 commercial           organization                         
                             sponsorship                                               
                             ads.                                                      
Air    Name not available    Produce     Competed Advertising     $3,380                   $3,380 
Force  2003-F41999-03-F-0567 club                 agency                               
                             scholarship                                               
                             program                                                   
                             promotional                                               
                             items,                                                    
                             including                                                 
                             brochure;                                                 
                             print                                                     
                             counter                                                   
                             cards, and                                                
                             apply easel                                               
                             backs.                                                    
Air    Name not available    Place       Competed Media                  $3,342            $3,342 
Force  2004-F41999-04-0266   commercial           organization                         
                             sponsorship                                               
                             ads.                                                      
Air    Name not available    Develop AF  Competed Advertising     $3,325                   $3,325 
Force  2003-F41999-03-F-0073 Sports               agency                               
                             program                                                   
                             collateral                                                
                             materials (                                               
                             i.e.,                                                     
                             brochures                                                 
                             and                                                       
                             posters).                                                 
Air                          Print       Competed Advertising            $3,240            $3,240 
Force                        collateral           agency                               
                             material                                                  
                             for Aero                                                  
                             Club                                                      
                             promotion,                                                
       Name not available    "Be A                                                     
       2004-F41999-04-F-0740 Pilot."                                                   

                                              Method   Type of                                       
                                              used in  firm/individual                               
                                              awarding awarded prime   Obligations        
       Contract name and     Purpose and      prime    contract        incurred           Obligation
Entity number                scope of work    contract                 2003 2004    2005  total
Air    Name not available    Concept and      Competed Advertising     $3,206                 $3,206 
Force  2003-F41999-03-F-0347 redesign                  agency                             
                             promotional                                                  
                             material for                                                 
                             Members Reward                                               
                             (club card                                                   
                             membership)                                                  
                             program.                                                     
Air    Name not available    Create, design,  Competed Advertising                 $3,200     $3,200 
Force  2005-F41999-05-P-0120 produce, and              agency                             
                             copy PowerPoint                                              
                             presentation for                                             
                             Telling the                                                  
                             Services' Story.                                             
Air    Name not available    Printing,        Competed Advertising     $3,198                 $3,198 
Force  2003-F41999-03-F-0410 stitching,                agency                             
                             packaging, and                                               
                             shipping                                                     
                             magazines,                                                   
                             posters, and                                                 
                             flyers. Teen                                                 
                             Aviation Camp.                                               
Air    Name not available    Print posters,   Competed Advertising                 $3,189     $3,189 
Force  2005-F41999-05-F-0284 danglers/counter          agency                             
                             cards, and                                                   
                             static clings                                                
                             for To The Max                                               
                             promotion.                                                   
Air    Name not available    Print for Link   Competed Advertising     $3,168                 $3,168 
Force  2003-F41999-03-F-0569 Up 2 Golf Junior          agency                             
                             Golf Program.                                                
Air    Name not available    Provide          Competed Advertising     $2,985                 $2,985 
Force  2003-F41999-03-F-0549 backpacks                 agency                             
                             w/embroidered                                                
                             logo for Read by                                             
                             Mail (Youth)                                                 
                             program.                                                     

                       Page 44 GAO-06-305 Media Contracts

                                           Method   Type of                                       
                                           used in  firm/individual                               
                                           awarding awarded prime   Obligations        
       Contract name and     Purpose and   prime    contract        incurred 2003      Obligation
Entity number                scope of work contract                 2004          2005 total
Air    Name not available    Produce       Competed Advertising          . $2,605          $2,605 
Force  2004-F41999-04-F-0723 promotional            agency                             
                             items for                                                 
                             bowling                                                   
                             programs to                                               
                             grow new                                                  
                             bowlers. Hook                                             
                             Up 2 Bowling                                              
                             promotion.                                                
Air    Name not available    Provide       Competed Advertising     $2,580                 $2,580 
Force  2003-F41999-03-F-0572 computer bag           agency                             
                             w/embroidered                                             
                             design for                                                
                             Football                                                  
                             Frenzy                                                    
                             promotion.                                                
Air    Name not available    Design and    Competed Advertising     $2,495                 $2,495 
Force  2003-F41999-03-F-0548 produce                agency                             
                             updated AF                                                
                             Services                                                  
                             Agency logo.                                              
Air    Name not available    Print counter Competed Advertising     $2,495                 $2,495 
Force  2003-F41999-03-P-0268 card mounted           agency                             
                             to chipboards                                             
                             with easel                                                
                             back for Club                                             
                             Membership                                                
                             Program.                                                  
Air    Name not available    Provide       Competed Advertising     $2,331                 $2,331 
Force  2003-F41999-03-F-0036 cotton                 agency                             
                             T-shirts and                                              
                             microfiber                                                
                             body bags                                                 
                             with clubs'                                               
                             logo                                                      
                             imprinted for                                             
                             Football                                                  
                             Frenzy                                                    
                             promotion.                                                
Air    Name not available    Design a      Competed Advertising     $2,210                 $2,210 
Force                        ticket folio           agency                             
                             to hold large                                             
                             and small                                                 
                             tickets.                                                  
       2003-F41999-03-F-0526                                                           

                       Page 45 GAO-06-305 Media Contracts

                                           Method   Type of                                     
                                           used in  firm/individual                             
                                           awarding awarded prime   Obligations      
       Contract name and     Purpose and   prime    contract        incurred         Obligation
Entity number                scope of work contract                 2003 2004   2005 total
Air    Name not available    Print         Competed Advertising          $2,145          $2,145 
Force                        materials for          agency                           
                             golf centers.                                           
       2004-F41999-04-F-0701                                                         
Air    Name not available    Design and    Competed Media                $2,004          $2,004 
Force  2004-F41999-04-F-0729 produce four           organization                     
                             new                                                     
                             promotional                                             
                             products for                                            
                             the Hook UP 2                                           
                             Bowling                                                 
                             campaign and                                            
                             develop                                                 
                             printed                                                 
                             pieces to                                               
                             coordinate                                              
                             and grow from                                           
                             logo.                                                   
Air    Name not available    Provide       Competed Advertising     $1,988               $1,988 
Force  2003-F41999-03-P-0258 T-shirts with          agency                           
                             embroidered                                             
                             logo and                                                
                             canvas                                                  
                             adjustable                                              
                             ball caps for                                           
                             Youth-Teen                                              
                             Program.                                                
Air    Name not available    Media buy for Competed Media                $1,716          $1,716 
Force  2004-F41999-04-0400   one                    organization                     
                             quarter-page                                            
                             black and                                               
                             white                                                   
                             newspaper                                               
                             advertisement                                           
                             for the Link                                            
                             Up 2 Golf                                               
                             programs.                                               
Air    Name not available    Rewrite       Competed Advertising     $1,600               $1,600 
Force  2003-F41999-03-P-0060 survey to              agency                           
                             corporate                                               
                             PRISM survey                                            
                             electronic                                              
                             format.                                                 
Air    Name not available    Produce/print Competed Advertising     $1,460               $1,460 
Force  2003-F41999-03-F-0028 static clings          agency                           
                             and posters                                             
                             for Smoke                                               
                             Free                                                    
                             Awareness                                               
                             Campaign.                                               
Air                          Print and     Competed Advertising     $1,384               $1,384 
Force                        trim Bowling           agency                           
                             Customer                                                
       Name not available    Satisfaction                                            
       2003-F41999-03-F-0407 poster.                                                 

                       Page 46 GAO-06-305 Media Contracts

                                        Method   Type of                                     
                                        used in  firm/individual                             
                             Purpose    awarding awarded prime   Obligations      
       Contract name and     and scope  prime    contract        incurred         Obligation
Entity number                of work    contract                 2003 2004   2005 total
Air    Name not available    Print      Competed Advertising          $1,325          $1,325 
Force  2004-F41999-04-F-0101 collateral          agency                           
                             material                                             
                             for                                                  
                             promotion                                            
                             to help                                              
                             grow new                                             
                             golfers.                                             
Air    Name not available    Print and  Competed Advertising     $835                   $835 
Force  2003-F41999-03-F-0400 fold                agency                           
                             brochures                                            
                             and                                                  
                             counter                                              
                             display                                              
                             inserts                                              
                             for JR                                               
                             Golf                                                 
                             promotion.                                           
Air    Name not available    Print      Competed Advertising           $793             $793 
Force  2004-F41999-04-F-0725 collateral          agency                           
                             material                                             
                             for Hook                                             
                             Up 2                                                 
                             Bowling                                              
                             promotion.                                           
Air    Name not available    Reformat   Competed Advertising                 $675       $675 
Force  2005-F41999-05-F-0305 original            agency                           
                             Telling                                              
                             the                                                  
                             Services'                                            
                             Story                                                
                             Campaign                                             
                             poster                                               
                             into a                                               
                             horizontal                                           
                             counter                                              
                             mat.                                                 
Air    Name not available    Provide a  Competed Advertising                 $636       $636 
Force  2005-F41999-05-F-0079 promotion           agency                           
                             item for                                             
                             Hook Up 2                                            
                             Bowling                                              
                             program.                                             
Air    Name not available    Provide    Competed Advertising     $482                   $482 
Force  2003-F41999-03-F-0541 expandable          agency                           
                             backpack                                             
                             with logo                                            
                             imprint                                              
                             for Teen                                             
                             Aviation                                             
                             Camp.                                                
Air    Name not available    Design and Competed Advertising                 $300       $300 
Force  2005-F41999-05-F-0040 produce             agency                           
                             two insert                                           
                             pieces for                                           
                             Golf Pure                                            
                             promotion.                                           
Air                          Embroider  Competed Advertising                 $288       $288 
Force                        logo on             agency                           
                             bowling                                              
                             bags for                                             
                             Hook Up 2                                            
       Name not available    Bowling                                              
       2005-F41999-05-F-0076 promotion.                                           

                                     Method
                          used in Type of         
                 Purpose awarding firm/individual Obligations                 
Contract name   and   prime    awarded prime      incurred      Obligation
Entity  and   scope            contract        2003  2004  2005      total 
          number of work contract                                  

Air   Name not                   Provide         Competed Advertising        $286                                 $286 
Force                            flip-top                                                                 
      available                  calculator with          agency                                          
                                 services' logo                                                           
                                 for                                                                      
      2003-F41999-03-F-0063      commercial                                                               
                                 sponsorship                                                              
                                 promotion.                                                               
Air   United States Air          Design, create, Competed Advertising $63,000,000 $68,000,000 $48,000,000 $179,000,000 
Force                                                                                                     
      Force                      produce, place,          agency                                          
            National/Local       and execute all                                                          
      Advertising                marketing and                                                            
      Partnership                advertising                                                              
      2003-F41689-00-D-0704-5028 campaigns in                                                             
      2004-F41689-               all appropriate                                                          
                                 media in                                                                 
                                 support of Air                                                           
                                 Force                                                                    
      00-D-0704-5039             recruiting                                                               
             2005-F41689-        programs,                                                                
      00-D-0704-5052             including                                                                
                                 strategic                                                                
                                 planning and                                                             
                                 program                                                                  
                                 development;                                                             
                                 pre- and post-                                                           
                                 advertising                                                              
                                 research and                                                             
                                 tracking;                                                                
                                 production and                                                           
                                 placement of                                                             
                                 national,                                                                
                                 regional, and                                                            
                                 local                                                                    
                                 advertisements.                                                          

Army     Army FA46,     Develop the         Not      0 0 $521,000 $521,000 
         Public Affairs,   Army Public         competed              
        Intermediate Level Affairs,                                  
         Education (ILE)   Intermediate                              
        Course             Level Education                           
           Development     (ILE), Course for                         
                           Army Public Affairs                       
        2005-DABT60-00-D-  Officers.                                 
           0004,DO#134                                               

Method used in Type of

awarding firm/individual Obligations incurred

Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total

Army Army Public Provide a white-Competed Public relations 0 0 $132,000
$132,000 Affairs Battlefield paper study of firm Command, the technical
Control, aspects of Army Communications, Public Affairs and Computers
battlefield (C4) Architecture command, Study control,

communication,
2005-DAAB07-and computers
architecture.

03-D-B009

Army FA46 Public Affairs Proponency Support

Contract Number Not Available Provide analysis of impact of Army Force
Development decisions on the Army Public Affairs force and develop
briefing products and input documents reflecting the Army Public Affairs
proponent position, including briefing documents.

Follow-on to $133,000 $141,000 0 $274,000 competed action

Army FA46 Public Affairs Proponency Support

2005-Delivery Order #221 Provide analysis of impact of Army Force
Development decisions on the Army Public Affairs force and develop
briefing products and input documents reflecting the Army Public Affairs
proponent position, including briefing documents.

Follow-on to 0 0 $145,000 $145,000 competed action

Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005

                                Method   Type of                                           
                                used in  firm/individual                                   
       Contract     Purpose and awarding awarded prime   Obligations            
       name and     scope of    prime    contract        incurred               Obligation
Entity number       work        contract                 2003 2004         2005 total
Army   Name not     Conduct     Competed                 $719,196    $1,039,466 $2,538,106 
       available    extensive                            $779,444               
                    research                                                    
                    and                                                         
       2003-DASW01- collect                                                     
        02-F-1631   information                                                 
                    for                                                         
                    message                                                     
       2004-DASW01- development                                                 
                    that                                                        
        02-F-1631   presents                                                    
                    the                                                         
       2005-DASW01- Army's                                                      
                    strategic                                                   
                    perspective                                                 
        02-F-1631   in                                                          

the Global War on Terrorism. This includes developing communications plans
that focus on message development and conducting analysis regarding the
most effective way to respond to issues raised by the key stakeholders and
by influencers.

Army W74V8H-04-F- Media pitches, Competed Public     $1,120,724 $1,120,724 
                                             relations             
        1151               speakers          firm                  
                            service                                
                     and bureau,                                   
                     and                                           
                     news story                                    
        GS-23F-0117K development in                                
                     support of                                    
                      Soldiers in                                  
                          the                                      
                     Global War on                                 
                     Terror.                                       

Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005

                                          Method                                        
                                          used in  Type of                              
                                          awarding firm/individual Obligations                     
           Contract name     Purpose and  prime    awarded prime      incurred          Obligation
Entity      and number       scope of     contract contract         2003 2004      2005      total 
                             work                                                       
Army         Name not        Provide a    Competed                 0 $143,071  $155,554   $298,625 
                             senior                                                     
       available             analyst to                                                 
                             analyze the                                                
                             perceptions,                                               
       2004-DASW01-00-D-0002 activities,                                                
                             and events                                                 
       2005-DASW01-00-D-0002 surrounding                                                
                             the Western                                                
                             Hemisphere                                                 
                             Institute                                                  
                             for                                                        
                             Security                                                   
                             Cooperation                                                
                             and                                                        
                             assist in                                                  
                             developing                                                 
                             public                                                     
                             affairs                                                    
                             plans for                                                  
                             other                                                      
                             Army                                                       
                             personnel                                                  
                             issues. This                                               
                             includes                                                   
                             conducting                                                 
                             extensive                                                  
                             research and                                               
                             collecting                                                 
                             information                                                
                             used                                                       
                             for message                                                
                              development                                               
                                     that                                               
                             presents the                                               
                             Army's                                                     
                             strategic                                                  
                             perspective                                                
                             in                                                         
                             the Global                                                 
                             War                                                        
                             on                                                         
                             Terrorism.                                                 
                             To                                                         
                             provide Army                                               
                             Public                                                     
                             Affairs                                                    
                             with support                                               
                             for                                                        
                             the Western                                                
                             Hemisphere                                                 
                             Institute                                                  
                             for                                                        
                             Security                                                   
                             Cooperation                                                
                             and                                                        
                             other Army                                                 
                             personnel                                                  
                             issues.                                                    

                       Page 51 GAO-06-305 Media Contracts

                                             Method used Type of                                         
                                 Purpose and in awarding firm/individual Obligations                     
           Contract name and     scope of    prime       awarded prime   incurred 2003        Obligation
Entity     number                work        contract    contract        2004           2005  total
Defense    In-Store Radio at     Provide and Not         Media             $359   $371      0       $730 
Commissary Dugway Commissary     maintain    available   organization                         
Agency     2003-DECA08-01-P-0103 in-store    for                                              
                                 radio at    competition                                      
                                 Dugway                                                       
                                 commissary.                                                  
           2004-HDEC08-04-P-0047                                                              
           2005-HDEC08-04-P-0047                                                              
Defense    In-Store Radio at     Provide and Not         Media           $1,080 $1,080 $1,080     $3,240 
Commissary Fort Wainwright       maintain    available   organization                         
Agency     Commissary            in-store    for                                              
           2003-DECA08-02-P-0044 radio for   competition                                      
           2004-DECA08-02-P-0044 background                                                   
                                 music at                                                     
                                 Fort                                                         
                                 Wainwright                                                   
                                 commissary.                                                  
           2005-DECA08-02-P-0044                                                              
Defense    In-Store Radio for    Provide     Not         Media             $696   $696  $696      $2,088 
Commissary Memphis NAS           in-store    available   organization                         
Agency     Commissary            radio for   for                                              
           2003-DECA08-02-V-0055 background  competition                                      
                                 music at                                                     
                                 Memphis                                                      
                                 commissary.                                                  
           2004-DECA08-02-V0055                                                               
           2005-DECA08-02-V0055                                                               
Defense    In-store Radio for    Provide     Not         Media            $634  $2,536 $2,536     $5,706 
Commissary Lemoore Commissary    in-store    available   organization                         
Agency     2003-DECA08-03-P-0115 radio for   for                                              
                                 background  competition                                      
                                 music at                                                     
                                 Lemoore                                                      
                                 commissary.                                                  
           2004-DECA08-03-P-0115                                                              
           2005-DECA08-03-P-0115                                                              

                                            Method                               
                                            used in  Type of                     
                                            awarding firm/individual Obligations             
              Contract name     Purpose and prime    awarded prime    incurred    Obligation
Entity    and number            scope of    contract contract          2003 2004       total 
                                work                                        2005 
                                Responsible                          $16,816,695             
Defense      Mullen Advertising for         Competed Advertising     $15,262,141 $47,565,908
                                                                     $15,487,072 
Human     Contract              strategic            agency                      
Resources                       direction                                        
                                and                                              
Activity  2003-DASW01-02-D-0002 planning;                                        
          2004-DASW01-          provide                                          
                                direct mail                                      
                                services;                                        
                                execute the                                      
          02-D-0002             campaign                                         
          2005-DASW01-          strategy;                                        
          02-D-0002             customized                                       
                                media                                            
                                relation                                         
                                services to                                      
                                include                                          
                                development                                      
                                and                                              
                                execution                                        
                                of                                               
                                media                                            
                                messages                                         
                                and                                              
                                strategies;                                      
                                design and                                       
                                maintain                                         
                                Web                                              
                                sites                                            
                                associated                                       
                                with the                                         
                                JAMRS                                            
                                program.                                         

Method used in Type of

awarding firm/individual Obligations incurred

Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total

Marines Marine Corps Recruit Advertising Contract

2003-M00264-02-F-0213

2004-M00264-02-F-0213

2005-M00264-02-F-0213 Develop unique, high-quality materials that
consistently project and enhance the Marine Corps' image; perform surveys,
studies, analysis, and other services to meet Marine Corps requirements
for market, creative, attitude, retention and media research; Execute a
year-round, multimedia campaign to include paid and public service
programs, in both traditional and nontraditional media, direct mail,
print, and audiovisual support.

Competed Advertising $44,909,705 $41,815,079 $47,160,570 $133,885,354
agency

National Name not              Design and     Competed Advertising $1,058,961 $1,258,228 $1,178,029 $3,495,218 
Guard    available             produce four            agency                                       
                               new print                                                            
                               advertisements                                                       
         2003-DAHA90-02-D-0003 and develop                                                          
                               and place a                                                          
                               media                                                                
         2004-DAHA90-           plan for such                                                       
                                          ads                                                       
         02-D-0003             and others for                                                       
                               use in the                                                           
         2005-DAHA90-          Image                                                                
         02-D-0003             Advertising                                                          
                               Campaign.                                                            

Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005

                                           Method                               
                                           used in  Type of                     
                                           awarding firm/individual Obligations              
           Contract name     Purpose and   prime    awarded prime    incurred     Obligation
Entity      and number       scope of work contract contract          2003 2004        total 
                                                                           2005 
                                                                    $69,486,331              
Navy        Navy Advertising Conduct       Competed Advertising     $62,733,461 $194,261,891
                                                                    $62,042,099 
                             marketing and          agency                      
       2003-N00600-00-D-6048 advertising                                        
       2004-N00600-          research,                                          
                             including                                          
                             audience                                           
             00-D-6048       segmentation                                       
           2005-N00600-      and analysis.                                      
             00-D-6048       Provide                                            
                             comprehensive                                      
                             fulfillment                                        
                             operations,                                        
                             database                                           
                             management,                                        
                             prospect                                           
                             relationship                                       
                             management,                                        
                             and other                                          
                             support                                            
                             activities                                         
                              consistent                                        
                                 with                                           
                             current and                                        
                             evolving                                           
                             advertising                                        
                             industry                                           
                             practices.                                         
                             Operate                                            
                             contact-                                           
                              response, or                                      
                                     call,                                      
                             center.                                            
                             Provide                                            
                             training on                                        
                             advertising                                        
                             capabilities                                       
                             in                                                 
                             support of                                         
                             the                                                
                             Navy                                               
                             recruiting                                         
                             mission.                                           

Method used in Type of

awarding firm/individual Obligations incurred

Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total

Office of the America Supports Assistant You Program Secretary of Defense
2004-GS-23F-0054M

2005-GS-23F-0054M Provide strategies for planning, branding development,
and message projection; Web site design; planning/executi on of outreach
events and partnership development; design and implementation of media,
marketing, and advertising programs, including related collateral
material.

Competed Public relations 0 $821,350 $500,000 $1,321,350 firm

Office of the Scientific,       
Secretary of   engineering, and 
Defense       technical support 
                 for media support 
                      2004-MDA972- 
                 02-A-0001         
                      2005-MDA972- 
                 02-A-0001         

Receive media/public requests for information/interv iews; research
request, develop recommendation s for response. Schedule and monitor media
interviews once interview is approved by management. Research, write, and
edit news releases. Assist documentary productions. Support the office of
the director of DARPA in the area of media and public relations.

                         Competed 0 $421,030 0 $421,030

Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005

                                     Method
                          used in Type of         
                 Purpose awarding firm/individual Obligations                 
Contract name   and   prime    awarded prime      incurred      Obligation
Entity  and   scope            contract        2003  2004  2005      total 
          number of work contract                                  

Outreach Student               Provide     Competed           $39,216  $96,432     $135,648 
                               staff to                                          
Division     employees to help plan and                                          
of                             execute                                           
the Army    with community     community                                         
         relations             relations                                         
                               by                                                
                               researching                                       
         2003-DASW01-98-D-0070 audiences,                                        
         2004-DASW01-          planning                                          
                               events, and                                       
                               escorting                                         
                               officials.                                        
         98-D-0070                                                               
Outreach     W74V8H-04-F-      To augment  Competed  Public           $1,120,724 $1,120,724 
                               the                  relations                    
Division 1151                  Army Public          firm                         
of                                                                               
the Army                       Affairs,                                          
                               Outreach                                          
                               Division,                                         
                               staff in                                          
         2004-GS-23F-0117K     the                                               
                               execution                                         
                               and support                                       
                               of                                                
                               the program                                       
                               Operation                                         
                               Tribute to                                        
                               Freedom by                                        
                               developing                                        
                               media                                             
                               pitches,                                          
                               speakers'                                         
                               service,                                          
                               speakers'                                         
                               bureau,                                           
                               news                                              
                               story                                             
                               development                                       
                                       and                                       
                               pitching,                                         
                               and                                               
                               support for                                       
                               conventions                                       
                               and                                               
                               special                                           
                               events                                            
                               that                                              
                               support                                           
                               soldiers in                                       
                               the                                               
                               Global War                                        
                               on                                                
                               Terror                                            

                                           Method   Type of                                                             
                                           used in  firm/individual                                                     
                               Purpose and awarding awarded prime                                              Contract 
         Contract name and     scope of    prime    contract        Obligations  Obligation                    name and
Entity   number                work        contract                 incurred     total              Entity       number
Outreach Web design            Construct a Competed                                  $292,637                  $292,637 
Division 2004-DASW01-03-F-0286 Web site                                                                    
of the                         for the                                                                     
Army                           community                                                                   
                               relations                                                                   
                               outreach,                                                                   
                               Operation                                                                   
                               Tribute to                                                                  
                               Freedom,                                                                    
                               and an                                                                      
                               internal                                                                    
                               Army                                                                        
                               command                                                                     
                               information                                                                 
                               Web site.                                                                   
Total                                                               $197,031,749 $193,555,171 $178,419,732 $569,006,652 

Source: GAO analysis of data submitted by departments.

Note: The contracts and obligations listed in this table include only
those obtained from department respondents using the GAO questionnaire. We
did not include information obtained from the Army Contracting Agency
(ACA) in this table. However, ACA information is included in Table 5.

Appendix V: Contracts with the Media: Department of Health and Human Services,
Fiscal Years 2003-2005

     o For fiscal years 2003 through 2005 (through March 31, 2005), the
       Department of Health and Human Services reported 61 contracts with
       obligations totaling about $304 million.
     o As shown in table 7, the 61 contracts consisted of 14 contracts with
       advertising agencies, with obligations of $188,487,597; 23 contracts
       with public relations firms, with obligations of $110,021,463; 21
       contracts with media organizations, with obligations of $5,036,271;
       and 2 contracts with individual members of the media, with obligations
       of $60,000.
     o A more detailed description of the department's contracts with media
       vendors is provided in table 8.

Table 7: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Health
and Human Services

Obligations incurred
2003

Type of Number of firm/individual Total contracts

Obligations incurred Obligations incurred 2004 2005 Obligation total

Number of Number of Number of Total contracts Total contracts Total
contracts

Advertising agency $48,942,498 9 $89,123,810 11 $50,421,289 3 $188,487,597

Public relations firm 67,271,852 14 22,289,009 18 20,460,702 10
110,021,463

Media organization 1,186,298 11 3,581,667 15 268,306 3 5,036,271

Individual member of the media 0 0 15,000 2 45,000 1 60,000

Missing firm data

21,500 1 0 0 0 0 21,500

Total $117,422,148 35 $115,009,486 46 $71,195,297 17 $303,626,831

Source: GAO analysis for data submitted by departments.

Note: Figures for 2005 are for the first two quarters only.

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005

Table 8: Media Contracts Reported by the Department of Health and Human Services
                           for Fiscal Years 2003-2005

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

                       Page 59 GAO-06-305 Media Contracts

ACF/ORR     Trafficking For the Victims  Competed Public    $2,430,000 $2,330,000 $239,817 $4,999,817 
                 Public                           relations                                
           Awareness    Protection Act            firm                                     
                        of                                                                 
           Campaign     2000, develop                                                      
           2003-        materials to                                                       
           GS23F0105M   educate the                                                        
           2004-        target audiences                                                   
           GS23F0105M   about                                                              
                        trafficking, how                                                   
                        to identify                                                        
                        potential                                                          
           2005-        victims,                                                           
            GS23F0105M  and how to                                                         
                        assist them.                                                       
                        Conduct media                                                      
                        outreach                                                           
                        nationally,                                                        
                        regionally, and                                                    
                        to                                                                 
                        the states.                                                        
                        Develop local                                                      
                        coalitions.                                                        
ACF/Office Professional Provide expert   Not                   $21,500                        $21,500 
of                                                                                         
Planning,      Services advice and       competed                                          
               contract                                                                    
Research                support in the                                                     
and                                                                                        
Evaluation 2003-        development of                                                     
           02Y00187801D several                                                            
                        marriage-related                                                   
                        research                                                           
                        initiatives.                                                       
                        Conduct                                                            
                        research, draft,                                                   
                        and edit                                                           
                        brochures on                                                       
                        marriage,                                                          
                        working with                                                       
                        federal staff in                                                   
                        preparing a                                                        
                        draft                                                              
                        article for                                                        
                        submission for                                                     
                        publication, and                                                   
                        educate federal                                                    
                        staff on                                                           
                        marriage                                                           
                        and family                                                         
                        research.                                                          

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005

                                     Method                                      
                                     used in  Type of         Obligations        
                                     awarding firm/individual    incurred        
         Contract name Purpose and   prime    awarded prime                      Obligation 
Entity   and number    scope of work contract contract         2003 2004   2005       total 
AHRQ   Communication's Provide       Competed     Public      $2,100,000  $1,050 $4,201,050 
                       writing,                  relations    $2,100,000         
           Support     editing, and           firm                               
       2003-290-98-005 public                                                    
       2004-290-98-005 affairs                                                   
                       support. This                                             
                       includes                                                  
                       writing and                                               
                       editing                                                   
                       publications                                              
                       for                                                       
        2005-290-03-   print and Web                                             
                       and                                                       
       0004            electronic                                                
                       media;                                                    
                       assisting                                                 
                       with                                                      
                       exhibits;                                                 
                       developing                                                
                       partnerships                                              
                       to                                                        
                       help                                                      
                       disseminate                                               
                       research to                                               
                       consumers and                                             
                       the health                                                
                       care                                                      
                       community;                                                
                       developing                                                
                       press                                                     
                       materials;                                                
                       and                                                       
                       communicating                                             
                       research to                                               
                       Hispanic                                                  
                       audiences.                                                

      Appendix V: Contracts with the Media: Department of Health and Human
                        Services, Fiscal Years 2003-2005

                                  Method                                        
                                  used in  Type of         Obligations          
                                  awarding firm/individual    incurred          
         Contract Purpose and     prime    awarded prime                        Obligation 
             name                                                               
Entity and number scope of work   contract contract         2003 2004      2005      total 
AOA      Public   Develop         Competed Public                  0 0 $419,031   $419,031 
                                           relations                            
        Awareness materials to             firm                                 
              and                                                               
        Outreach  inform and                                                    
        Programs  educate older                                                 
                  consumers and                                                 
                  their                                                         
       2005-      caregivers on                                                 
       GS23F0261M such issues as                                                
                  home and                                                      
                  community-                                                    
                  based care                                                    
                  options,                                                      
                  medication                                                    
                  management,                                                   
                  transportation,                                               
                  fraud,                                                        
                  exploitation,                                                 
                  and                                                           
                  elder abuse.                                                  
                  This includes                                                 
                  graphic and                                                   
                  design services                                               
                  (which portray                                                
                  images                                                        
                  reflecting                                                    
                  a positive                                                    
                  image                                                         
                  of older                                                      
                  Americans);                                                   
                  special events                                                
                  logistical                                                    
                  support                                                       
                  (such as care                                                 
                  giving                                                        
                  roundtables                                                   
                  that                                                          
                  inform and                                                    
                  educate about                                                 
                  services                                                      
                  available for                                                 
                  caregivers);                                                  
                  and                                                           
                  development of                                                
                  marketing                                                     
                  strategies.                                                   

      Appendix V: Contracts with the Media: Department of Health and Human
                        Services, Fiscal Years 2003-2005

                                                       Method
used in awarding                                   Type of         Obligations incurred
                                                   firm/individual 
             Contract name Purpose and    prime    awarded prime                                          Obligation 
Entity     and number      scope of work  contract contract                     2003    2004       2005        total 
AOA         Creative,      Development of Competed Advertising         $110,666       $143,819        0     $254,485 
         administrative    materials and           agency                                               
         and logistical    graphic and                                                                  
           support leading design                                                                       
                           services                                                                     
         up to, during,    for promoting                                                                
           and after Older Older                                                                        
                           Americans                                                                    
            Americans      Month.                                                                       
              Month                                                                                     
              2003-233-01-                                                                              
       0062                                                                                             
              2004-233-01-                                                                              
       0062                                                                                             
CDC        "Verb" Campaign Plan, develop, Competed Advertising     $32,000,000 $61,290,034  $40,025,000 $133,315,034 
       2003-200-2001-00105 produce,                agency                                               
       2004-200-           disseminate,                                                                 
                           and implement                                                                
                           a nationwide                                                                 
           2001-00105      campaign. This                                                               
            2005-200-      includes                                                                     
           2001-00105      strategic                                                                    
                           communications                                                               
                           and marketing                                                                
                           plan, ongoing                                                                
                           audience                                                                     
                           assessment,                                                                  
                           media planning                                                               
                           and placement,                                                               
                           and public                                                                   
                           relations                                                                    
                           activities.                                                                  

      Appendix V: Contracts with the Media: Department of Health and Human
                        Services, Fiscal Years 2003-2005

                                                    Method
used in awarding                                   Type of         Obligations incurred
                                                   firm/individual 
             Contract name Purpose and    prime    awarded prime                                     Obligation 
Entity     and number      scope of work  contract contract              2003         2004     2005       total 
CDC        "Verb" Campaign Plan, develop, Competed Advertising     $7,760,232 $7,627,397 $4,773,132 $20,160,761 
                           produce,                agency                                           
                           disseminate,                                                             
       2003-200-2001-00109 and implement                                                            
                           a nationwide                                                             
       2004-200-2001-00109 campaign. This                                                           
                           includes                                                                 
            2005-200-      strategic                                                                
           2001-00109      communications                                                           
                           and marketing                                                            
                           plan, ongoing                                                            
                           audience                                                                 
                           assessment,                                                              
                           media planning                                                           
                           and placement,                                                           
                           and public                                                               
                           relations                                                                
                           activities.                                                              
CDC          Verb Campaign Plan, develop, Competed Advertising     $3,775,000 $7,710,647 $5,623,157 $17,108,804 
                           produce,                agency                                           
                           disseminate,                                                             
       2003-200-2001-00108 and implement                                                            
                           a nationwide                                                             
       2004-200-2001-00108 campaign. This                                                           
                           includes                                                                 
             205-200-2001- strategic                                                                
              00108        communications                                                           
                           and marketing                                                            
                           plan, ongoing                                                            
                           audience                                                                 
                           assessment,                                                              
                           media planning                                                           
                           and placement,                                                           
                           and public                                                               
                           relations                                                                
                           activities.                                                              

      Appendix V: Contracts with the Media: Department of Health and Human
                        Services, Fiscal Years 2003-2005

                                                 Method
used in awarding                                   Type of         Obligations incurred
                                                   firm/individual 
             Contract name Purpose and    prime    awarded prime                              Obligation 
Entity     and number      scope of work  contract contract              2003    2004    2005      total 
CDC         Creative       Provide        Competed     Public      $4,003,004 $1,251,000    0 $5,254,004 
                           various                    relations                               
            Communications public health-          firm                                       
                           related media                                                      
       2003-200-1999-00061 services and                                                       
       2004-200-           campaigns,                                                         
                           including                                                          
                           educational                                                        
           1999-00061      marketing,                                                         
            2005-200-      communications                                                     
           1999-00061      support,                                                           
                           planning,                                                          
                           management,                                                        
                           booklets,                                                          
                           brochures,                                                         
                           advertising,                                                       
                           and                                                                
                           other related                                                      
                           media                                                              
                           services.                                                          
CDC         Creative       Provide        Competed     Public       $1,402,121  $535,377    0 $1,937,498 
                           various                    relations                               
            Communications public health-          firm                                       
                           related media                                                      
       2003-200-1999-00062 services and                                                       
       2004-200-           campaigns,                                                         
                           including                                                          
                           educational                                                        
           1999-00062      marketing,                                                         
            2005-200-      communications                                                     
           1999-00062      support,                                                           
                           planning,                                                          
                           management,                                                        
                           booklets,                                                          
                           brochures,                                                         
                           advertising,                                                       
                           and                                                                
                           other related                                                      
                           media                                                              
                           services.                                                          

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

CDC Development of Marketing Plan for the National Bone Health Campaign

2004-200-2004-F-09947 For phase II of the National Bone Health Campaign
and to update and expand the previously published scan, audit consumer
media; review academic literature; identify subject matter experts in
academic settings, nonprofit, and advocacy groups; and conduct consumer
marketing of dietary and physical activities of girls 9-18.

Competed Public relations $847,956 $847,956 firm

CDC Spanish-language Folic Acid Communications Research and Creative
Production

2003-200-2004-F-09835 (NIH Contract:263-01-D-0183)

2004-200-2004-F-09835 (NIH Contract: 263-01-D-0183)

2005-200-2004-F-09835 (NIH Contract:263-01-D-0183) Develop communications
products to effectively convey to target audiences the importance of folic
acid and information on how to obtain it, assist in raising the
consumption levels of target audiences, and produce materials for consumer
audiences at the sixth to eighth grade reading levels.

Competed Media 0 $504,271 0 $504,271 organization

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

CDC/NCCDPHP Evaluation and Maintenance of National Bone Health Campaign

2004-200-2004-F-09877 Compile, analyze, and report on the National Bone
Health Campaign. This includes updating Web sites for girls and their
parents, promoting the campaign, analyzing qualitative and quantitative
data previously collected for the campaign, and compiling summaries of the
findings to be used for future planning.

Competed Public relations $454,438 $454,438 firm

Center for   Medicare Multi-  
Medicare and Media and        
Medicaid     Education        
Services     Campaign         
                (Spanish Market) 
                2003-500-99-     
                0036             
                2004-500-        
                  2004-00008C    

For this multimedia and educational campaign on the Medicare Modernization
Act, and its coverage and benefits, activities include creative
development, a media placement plan, media purchase, consumer research and
assessment.

Not Advertising $2,999,878 $7,360,065 $10,359,943 competed agency

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

Center for   National      
Medicare and Medicare      
Medicaid     Education and 
Services      Multi-Media  
                  Campaign-   
                Spanish       
                   2004-HHSM- 
                  500-2004-   
                00016C        

For this multimedia and educational campaign on the Medicare Modernization
Act, its coverage and benefits, and informed use by Spanish-speaking
individuals, activities include creative development, a media placement
plan, media purchase, consumer research and assessment, and a research
report on the success of earned media placement.

Not Advertising 0 $2,999,999 0 $2,999,999 competed agency

Center for Medicare and Medicaid Services National Medicare Multimedia and
Education Campaign

2003-500-01-0002T0#14

2004-500-01-0002T0#20

2005-500-01-0002T0#23 Provide technical professional services for the
execution of national multimedia and education campaigns. This includes
development and testing of creative, media buying, evaluation of the media
campaign, and earned media support.

Follow-on   Public          $51,761,232 $5,415,194 $15,766,044 $72,942,470 
to          relations                                          
competed    firm                                               
action                                                         

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005 Appendix
V: Contracts with the Media: Department of Health and Human Services,
Fiscal Years 2003-2005

                                          Method                                    
                                          used in  Type of         Obligations      
                                          awarding firm/individual    incurred      
           Contract name Purpose and      prime    awarded prime                    Obligation 
Entity    and number     scope of work    contract contract         2003 2004  2005      total 
FDA        Name not      To educate       Competed Media           $120,000 0     0   $120,000 
           available     consumers and             organization                     
                         the general                                                
                         public about the                                           
       2003-GS-23K-0396K benefits and                                               
                         risks of using                                             
                         prescription and                                           
                         over-the-counter                                           
                         medicines,                                                 
                         design and                                                 
                         develop print                                              
                         public service                                             
                         announcements                                              
                         (PSA); develop                                             
                         radio PSAs;                                                
                         write, edit, lay                                           
                         out, and design                                            
                         consumer                                                   
                         brochures; and                                             
                         develop and                                                
                         implement a                                                
                         dissemination                                              
                         plan.                                                      

                                 Method                                    
                                 used in  Type of         Obligations      
                                 awarding firm/individual    incurred      
         Contract Purpose and    prime    awarded prime                    Obligation 
             name                                                          
Entity and number scope of work  contract contract         2003 2004  2005      total 
FDA     Name not  Explain the    Competed Media            0 $20,000     0    $20,000 
       available  danger and the          organization                     
       2004-      physical,                                                
       GS23F0298M financial, and                                           
                  legal                                                    
                  consequences                                             
                  of                                                       
                  buying medical                                           
                  products on                                              
                  the                                                      
                  Internet. This                                           
                  includes                                                 
                  conducting                                               
                  research,                                                
                  developing                                               
                  creative                                                 
                  concepts,                                                
                  designing and                                            
                  drafting copy                                            
                  for                                                      
                  public service                                           
                  announcements,                                           
                  and arranging                                            
                  video news                                               
                  releases and                                             
                  satellite                                                
                  media                                                    
                  tours in                                                 
                  addition                                                 
                  to developing                                            
                  a                                                        
                  targeted media                                           
                  list and                                                 
                  pitching                                                 
                  and                                                      
                  distributing                                             
                  the products                                             
                  to                                                       
                  outlets.                                                 

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

FDA Name not available

2004-D608604 Communicate the consequences of buying and using prescription
and over-the-counter medical products, and outline the role responsible
consumers must play to ensure that medicine is taken in a safe and
effective manner. This is done through design concepts, suggesting
consumer messages, developing distribution strategies, developing creative
executions, and developing public service announcements.

Competed Advertising 0 $10,000 0 $10,000 agency

 FDA/CVM  Educational  Create         Competed Media        0 $15,000 0 $15,000 
         Materials for educational             organization             
         Farm          materials for                                    
         Publications  farm and other                                   
                       consumer                                         
         2004-         publications                                     
         1032FDAV23513 on bovine                                        
         00D2DH01      spongiform                                       
                       encephalopathy                                   
                       and                                              
                       antimicrobial                                    
                       resistance,                                      
                       including                                        
                       developing                                       
                       text                                             
                       for five                                         
                       articles                                         
                       on the                                           
                       subject.                                         

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

FDA/Center for Education Food Safety and Program on Applied Nutrition
Vibrio Vulnificus

(Targeting At-

Risk

Population-

Mainly Hispanic

Men)

2003-223-99-8001 To prevent illnesses and deaths from vibrio vulnificus in
oysters in the at-risk population (mainly Hispanic men), engage in media
relations, create key messages, develop media materials, conduct outreach,
execute media tours, and track coverage.

Competed Public relations $100,000 0 0 $100,000 firm

FDA/OGD  Name not         Develop Competed Advertising 0 $97,715 0 $97,715 
                            creative                                  
            available  messages               agency                  
                       regarding the                                  
                       use of                                         
           2004-       generic drugs                                  
           GS23F0071N  geared toward                                  
                       people                                         
                       that have                                      
                       difficulty                                     
                       understanding                                  
                       and using                                      
                       health                                         
                        information                                   
                            by                                        
                       developing                                     
                       print                                          
                       and radio                                      
                       PSAs                                           
                       and a                                          
                       dissemination                                  
                       plan.                                          

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

FDA/Office of Name not Training and available Communications

2003-D-6079

2004-D-6079 To inform Americans about the consequences and potential
dangers of buying prescription drugs from non-

U.S. sources, develop a Spanish-language bookmark and poster, create print
public service announcements and an exhibit panel, and develop an English-
and Spanish-language consumer brochure.

Not Advertising $20,000 $9,900 0 $29,900 competed agency

HRSA National Bullying Prevention Campaign- Administrative Support for the
Bullying Campaign

2004-

010171Dmod3to GS-23F-0141L;

HHSH24055007t oGS-23-F-0141L

HHSH24020041 5011P To design and develop a media campaign and interactive
Web site to address bullying for adults and children, conduct focus group
research, project designs, multimedia components, and project
administration interface with users and partners in the various
disciplines.

Competed Public relations 0 $1,488,713 0 $1,488,713 firm

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005 Appendix
V: Contracts with the Media: Department of Health and Human Services,
Fiscal Years 2003-2005

                                     Method
used in awarding                 Type of         Obligations incurred
                                    firm/individual 
    Contract name Purpose  prime    awarded prime                  Obligation 
                  and                                              
Entity   and   scope of          contract        2003 2004 2005      total 
          number  work     contract                                

NIH/NCCAM Name not          Conduct      Competed Public    $499,129 $167,147   $666,276 
                                                  relations                     
          available         program               firm                          
                            planning,                                           
          2003-N02-AT-38602 formative                                           
          2004-N02-AT-      research,                                           
                            media                                               
                            relations,                                          
                            materials                                           
          38602             development,                                        
          2005-N02-AT-      patient                                             
                            recruitment                                         
          38602             to                                                  
                            clinical                                            
                            trials, and                                         
                            consumer                                            
                            involvement                                         
                            activities.                                         
NIH/NCI   Name not          Marketing    Competed Public    $129,807 $177,299 0 $307,106 
                            plan                  relations                     
          available         development           firm                          
                            for                                                 
                            media                                               
                            training                                            
          2003-N02-CO-21174 program                                             
          2004-N02-CO-41106 within NCI;                                         
                            provide                                             
                            media                                               
                            training for                                        
                            groups and                                          
                            individuals                                         
                            who                                                 
                            speak with                                          
                            the                                                 
                            media on                                            
                            official                                            
                            business;                                           
                            provide                                             
                            monthly                                             
                            progress                                            
                            report,                                             
                            final                                               
                            report,                                             
                            marketing                                           
                            plan,                                               
                            evaluation                                          
                            of                                                  
                            training                                            
                            sessions,                                           
                            and                                                 
                            interim                                             
                            reports.                                            

NIH/NCI Name not     Competed Public    $1,694,663 $1,761,000 $330,000 $3,785,563 
                              relations                                
        available             firm                                     
        2003-N01-CO-                                                   
        11008                                                          
        2004-N01-CO-                                                   
        11008                                                          
        2005-N01-CO-                                                   
        11008                                                          

                                     Method
used in awarding                 Type of         Obligations incurred
                                    firm/individual 
    Contract name Purpose  prime    awarded prime                  Obligation 
                  and                                              
Entity   and   scope of          contract        2003 2004 2005      total 
          number  work     contract                                

NIH/NCI  Name not            Create,        Not      Media        $16,566 $16,584  0  $33,150 
                             update,                                                 
         available           and distribute competed organization                    
                             press                                                   
                             materials                                               
         2003- FQ3177240     on servers,                                             
         2004-               training and                                            
                             implementation                                          
                             of software.                                            
              MQ4153520                                                              
NIH/NHGR    U.S. Surgeon     Support the    Not      Public             0 $300,000 0 $300,000 
                                                     relations                       
            General's Family launch of the  competed firm                            
         History Initiative  U.S. Surgeon                                            
                             General's                                               
                             Family                                                  
                             History                                                 
                             Initiative by                                           
         2004-263-MD-414315, producing a                                             
         263-FD-418193       software tool                                           
                             to collect                                              
                             family                                                  
                             history,                                                
                             printing                                                
                             paper versions                                          
                                         of                                          
                             the family                                              
                             history                                                 
                             tool in                                                 
                             English                                                 
                             and Spanish,                                            
                             and supporting                                          
                             the media                                               
                             rollout                                                 
                             of this                                                 
                             campaign.                                               

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

NIH/NHLBI Planning, Developing, Implementing, and Evaluating NHLBI Women's
Heart Health Awareness Campaign

2003-263-01-D-0190, NICS-20

2004-263-01-D-0190,NICS-20

2005-263-01-D-0190,NICS-20 Provide services to plan, develop, implement,
and evaluate a national public education campaign to increase awareness
about women and heart disease, and improve prevention and control of heart
disease risk factors. This includes strategic planning and formative
research; concept development, message testing, identifying communication
channels, and materials development; program implementation; and
evaluation.

Competed Public relations $743,000 $1,385,000 $1,243,000 $3,371,000 firm

NIH/NIAAA  Name not   Redesign   Competed Public    $89,547 $183,546 $45,097 $318,190 
                         and              relations                          
          available  update               firm                               
                     NIAAA's                                                 
                     Web site                                                
          2003-      for                                                     
          NO1AA22010 children                                                
                     ages 11 to                                              
                     13. This                                                
          2004-      includes                                                
          NO1AA22010 updating                                                
                     and                                                     
                       adding                                                
          2005-       relevant                                               
          NO1AA22010 information                                             
                       about the                                             
                        risks of                                             
                     underage                                                
                     drinking,                                               
                     and                                                     
                     pretesting                                              
                         the                                                 
                      Web site                                               
                        with                                                 
                     middle                                                  
                     schoolers.                                              

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005 Appendix
V: Contracts with the Media: Department of Health and Human Services,
Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of
Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts
with the Media: Department of Health and Human Services, Fiscal Years
2003-2005 Appendix V: Contracts with the Media: Department of Health and
Human Services, Fiscal Years 2003-2005

                                        Method                                    
                                        used in  Type of         Obligations      
                                        awarding firm/individual    incurred      
          Contract name Purpose and     prime    awarded prime                    Obligation 
Entity     and number   scope of work   contract contract         2003 2004  2005      total 
NIH/NIAID   Name not    Research        Competed Media             $49,217      0    $98,339 
                                                                   $49,122        
          available     various markets          organization                     
                        to determine                                              
          2003-IR300116 advertising                                               
          2004-IR300106 availability to                                           
                        coordinate with                                           
          2005-IR520006 other outreach                                            
                        and recruitment                                           
                        efforts                                                   
                        statewide                                                 
                        and nationally;                                           
                        design                                                    
                        advertisements;                                           
                        conduct                                                   
                        in-depth                                                  
                        research for                                              
                        special                                                   
                        publications                                              
                        that                                                      
                        are of interest                                           
                        to                                                        
                        the NIAID                                                 
                        mission;                                                  
                        monitor                                                   
                        advertisement                                             
                        placement                                                 
                        activities,                                               
                        including the                                             
                        negotiation for                                           
                        best prices                                               
                        with                                                      
                        a variety of                                              
                        advertising                                               
                        media; and                                                
                        track                                                     
                        advertisements.                                           

                                        Method                                       
                                        used in  Type of         Obligations         
                                        awarding firm/individual    incurred         
          Contract name Purpose and     prime    awarded prime                       Obligation 
Entity     and number   scope of work   contract contract         2003 2004     2005      total 
NIH/NIAID   Name not    Research        Competed Media            0 $49,992  $41,600    $91,592 
          available     various markets          organization                        
          2003-IR300109 to determine                                                 
          2004-IR300109 advertising                                                  
                        availability to                                              
          2005-IR300109 coordinate with                                              
                        other outreach                                               
                        and recruitment                                              
                        efforts                                                      
                        statewide                                                    
                        and nationally;                                              
                        design                                                       
                        advertisements;                                              
                        conduct                                                      
                        in-depth                                                     
                        research for                                                 
                        special                                                      
                        publications                                                 
                        that                                                         
                        are of interest                                              
                        to                                                           
                        the NIAID                                                    
                        mission;                                                     
                        monitor                                                      
                        advertisement                                                
                        placement                                                    
                        activities,                                                  
                        including the                                                
                        negotiation for                                              
                        best prices                                                  
                        with                                                         
                        a variety of                                                 
                        advertising                                                  
                        media; and                                                   
                        track                                                        
                        advertisements.                                              

                                        Method                                    
                                        used in  Type of         Obligations      
                                        awarding firm/individual    incurred      
          Contract name Purpose and     prime    awarded prime                    Obligation 
Entity     and number   scope of work   contract contract         2003 2004  2005      total 
NIH/NIAID   Name not    Research        Competed Media             $49,168      0    $99,087 
                                                                   $49,919        
          available     various markets          organization                     
                        to determine                                              
          2003-IR300107 advertising                                               
          2004-IR300107 availability to                                           
                        coordinate with                                           
                        other outreach                                            
                        and recruitment                                           
                        efforts                                                   
                        statewide                                                 
                        and nationally;                                           
                        design                                                    
                        advertisements;                                           
                        conduct                                                   
                        in-depth                                                  
                        research for                                              
                        special                                                   
                        publications                                              
                        that                                                      
                        are of interest                                           
                        to                                                        
                        the NIAID                                                 
                        mission;                                                  
                        monitor                                                   
                        advertisement                                             
                        placement                                                 
                        activities,                                               
                        including the                                             
                        negotiation for                                           
                        best prices                                               
                        with                                                      
                        a variety of                                              
                        advertising                                               
                        media; and                                                
                        track                                                     
                        advertisements.                                           

                                        Method                                       
                                        used in  Type of         Obligations         
                                        awarding firm/individual    incurred         
          Contract name Purpose and     prime    awarded prime                       Obligation 
Entity     and number   scope of work   contract contract         2003 2004     2005      total 
NIH/NIAID   Name not    Research        Competed           Media   $42,260   $14,558   $106,818 
                                                                   $50,000           
          available     various markets           organization                       
          2003-IR300113 to determine                                                 
          2004-IR300113 advertising                                                  
                        availability to                                              
          2005-IR520005 coordinate with                                              
                        other outreach                                               
                        and recruitment                                              
                        efforts                                                      
                        statewide                                                    
                        and nationally;                                              
                        design                                                       
                        advertisements;                                              
                        conduct                                                      
                        in-depth                                                     
                        research for                                                 
                        special                                                      
                        publications                                                 
                        that                                                         
                        are of interest                                              
                        to                                                           
                        the NIAID                                                    
                        mission;                                                     
                        monitor                                                      
                        advertisement                                                
                        placement                                                    
                        activities,                                                  
                        including the                                                
                        negotiation for                                              
                        best prices                                                  
                        with                                                         
                        a variety of                                                 
                        advertising                                                  
                        media; and                                                   
                        track                                                        
                        advertisements.                                              

                                          Method                                    
                                          used in  Type of         Obligations      
                                          awarding firm/individual    incurred      
              Contract name Purpose and   prime    awarded prime                    Obligation 
Entity       and number     scope of work contract contract         2003 2004  2005      total 
NIH/NIDA      Research      To help NIDA  Competed Public              $80,000         $80,000 
                                                   relations                        
             Promotion      promote                firm                             
                            research                                                
                            findings                                                
         2003-NO2-DA-3-4211 to highly                                               
         2004-NO2-DA-3-4211 targeted                                                
                            audiences,                                              
                            with an                                                 
                            emphasis on                                             
                            strategic                                               
                            planning and                                            
                            special                                                 
               2005-NO2-DA- projects,                                               
         3-4211             providing                                               
                            periodic                                                
                            assistance                                              
                            regarding the                                           
                            dissemination                                           
                            of                                                      
                            information                                             
                            about                                                   
                            research                                                
                            findings to                                             
                            various                                                 
                            publics.                                                
                            This includes                                           
                            strategic                                               
                            planning to                                             
                            identify best                                           
                            audiences,                                              
                            outlets, and                                            
                            products.                                               

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

NIH/NIDDK Support Services for the National Diabetes Education Program

2003-NO1-DK-1-2488

2004-NO1-DK-1-2488

2005-NO1-DK-1-2488 Provide project management and administration,
materials development and dissemination, and meeting support for the
diabetes education program. This includes providing support for the
program's Steering and Operation Committees and work groups, and assisting
in activities to implement the program's strategic plan (including support
for campaigns targeting people with diabetes and those at risk).

Competed Public relations $1,889,367 $1,837,740 $1,001,335 $4,728,442 firm

NIH/NLM  Name not  Videotape and Competed Media          $25,000   $25,000 
           available  produce video          organization             
                      segments for                                    
                      Web site,                                       
           2004-      including                                       
           MZ401672   editing,                                        
                      scripting,                                      
                      and                                             
                        producing                                     
                        segments.                                     
NIH/NLM  Name not     Provide    Competed Individual   0 $5,000  0  $5,000 
                         public                                       
           available  relations              member of                
                                             the                      
                      services for           media                    
           2004-      the library                                     
           MZ401496   with                                            
                         respect to                                   
                              press                                   
                      briefings.                                      

      Appendix V: Contracts with the Media: Department of Health and Human
                        Services, Fiscal Years 2003-2005

                                               Method
used in awarding                                      Type of         Obligations incurred
                                                      firm/individual 
                 Contract name Purpose and  prime     awarded prime                        Obligation 
Entity     and number          scope of     contract  contract        2003  2004      2005      total 
                               work                                                        
NIH/NLM    Name not            Produce      Competed  Individual         0 $10,000 $45,000    $55,000 
                               written                                                     
           available           summaries of           member of the                        
                               biographical           media                                
           2004- MZ400485      sketches of                                                 
                               women                                                       
           2005- MZ50438;MZ500 physicians                                                  
           543                 for the                                                     
                               library's                                                   
                               Web site.                                                   
NIH/NLM    Name not            Videotape,   Competed  Media            0 $144,000        0   $144,000 
                               edit,                                                       
           available           and produce            organization                         
                               interviews                                                  
           2004-               with                                                        
           MZ400710;MZ50       women                                                       
           0594;MZ401586       physicians                                                  
                               that are                                                    
                               featured in                                                 
                               library                                                     
                               exhibitions                                                 
                               and                                                         
                               on the Web                                                  
                               site.                                                       
NIH/NLM    Name not            Produce a    Competed  Media              0 $23,400       0    $23,400 
                               video                                                       
           available           news release           organization                         
                               for                                                         
                               the launch                                                  
                               of the                                                      
           2004- MZ400913      library's                                                   
                               Information                                                 
                               Rx                                                          
                               Project with                                                
                               the                                                         
                               American                                                    
                               College of                                                  
                               Physicians                                                  
                               in                                                          
                               New Orleans                                                 
                               in                                                          
                               2004.                                                       
NIH/Office Name not            Video        Follow-on Media              0 $75,000       0    $75,000 
of the                         support      to                                             
Director   available           services,    competed  organization                         
                               including    action                                         
                               production                                                  
                               and                                                         
           2004-263-MD-402-903 distribution                                                
                               of a TV                                                     
                               program                                                     
                               ("NIH on the                                                
                               Inside"),                                                   
                               production                                                  
                               of                                                          
                               staff video                                                 
                               on                                                          
                               ethics                                                      
                               issues,                                                     
                               and taping                                                  
                               and                                                         
                               editing for                                                 
                               the                                                         
                               National                                                    
                               Institutes                                                  
                               of                                                          
                               Health                                                      
                               lecture                                                     
                               series.                                                     

                       Page 82 GAO-06-305 Media Contracts

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005

                                     Method
used in awarding                 Type of         Obligations incurred
                                    firm/individual 
    Contract name Purpose  prime    awarded prime                  Obligation 
                  and                                              
Entity   and   scope of          contract        2003 2004 2005      total 
          number  work     contract                                

                       Page 83 GAO-06-305 Media Contracts

NIH/Office Name not           Communications  Competed Public    $330,000 0    $50,000   $380,000 
of the                                                 relations                       
Director   available          support,                 firm                            
                              including                                                
                              preparations                                             
           2003-263-01-D-0170 for press                                                
                              briefings,                                               
                              satellite media                                          
           2005-263-01-D-0170 tours, Web site                                          
                              support, and                                             
                              development of                                           
                              strategic                                                
                              communications                                           
                              plan/monitoring                                          
                              of                                                       
                              implementation                                           
                              progress.                                                
NIH/Office Public Education   Provide         Competed Public       0     0 $1,365,328 $1,365,328 
of the                        services                 relations                       
Director   and Outreach       in the                   firm                            
                              planning,                                                
           Activities on      development,                                             
           Neurological       implementation,                                          
           Disorders and      and evaluation                                           
                              of                                                       
           Stroke             health                                                   
                              communications                                           
                              campaigns,                                               
           2005-              products, and                                            
           N02NS59000-09      activities                                               
                              related                                                  
                              to stroke and                                            
                              Parkinson's                                              
                              disease and                                              
                              other                                                    
                              neurological                                             
                              disorders.                                               
                              Specific                                                 
                              activities                                               
                              include                                                  
                              development of                                           
                              public service                                           
                              announcements,                                           
                              brochures,                                               
                              printing                                                 
                              materials                                                
                              as part of a                                             
                              national public                                          
                              education                                                
                              campaign on                                              
                              stroke, and                                              
                              patient                                                  
                              recruitment                                              
                              support for                                              
                              Parkinson's                                              
                              trials.                                                  

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

OPHS/OMH Closing the Health Gap: Take a Loved One to the Doctor Day 2003

2003- 03T05623501D Conduct strategically targeted media outreach to
promote the department's Closing the Health Gap campaign and Take a Loved
One to the Doctor Day, with particular emphasis on African American
audiences. This includes public service announcement production and media
outreach.

Not Media $194,600 $194,600 competed organization

OPHS/OMH Closing the Health Gap: Take a Loved One to the Doctor Day

2004- 0404P035155 Provide services and voice talent to develop, promote,
and broadcast health messages to African Americans throughout the

U.S. This includes public service announcement development and assisting
in the campaign launch.

Not Public relations $99,999 $99,999 competed firm

  OPHS/OMH    Infant    Develop,      Not      Media        $200,000 $200,000 
            Mortality                                                
           and Health   produce, and  competed organization          
            Disparities test public                                  
                  Radio                                              
           Campaign     service                                      
                        announcements                                
                        for media                                    
           2004-        campaign to                                  
           HHSP23320042 reduce infant                                
           201TC        mortality                                    
                        among                                        
                        African                                      
                        Americans.                                   

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

OPHS/OMH Integrated Marketing Services- African American/Hispan ic
Outreach for Closing the Health Gap: Take a Loved One to the Doctor
Day/Celebra la Vida Con Salud

2004- 0404CT36380 Provide integrated, comprehensive multicultural
marketing and planning services to develop and conduct a strategically
targeted media outreach plan, the execution of such to promote the
department's Closing the Health Gap campaign in general and Take a Loved
One to the Doctor Day/Clebra la Vida Con Salud, in particular.

Not Public relations 0 $1,874,600 0 $1,874,600 competed firm

OPHS/OMH Spanish-language campaign for Take a Loved One to the Doctor Day

2003-Not Available Conduct strategically targeted media outreach to
promote the department's Closing the Health Gap campaign for Hispanic
audiences through the Your Passport to Good Health Hispanic health fairs
and radio messages. This includes producing public service announcements
and conducting the logistics of health fairs.

Not Public relations $99,982 $99,982 competed firm

      Appendix V: Contracts with the Media: Department of Health and Human
                        Services, Fiscal Years 2003-2005

                                         Method
used in awarding                             Type of         Obligations incurred
                                             firm/individual 
        Contract name Purpose and   prime     awarded prime                    Obligation 
Entity    and number  scope of work contract contract         2003   2004 2005      total 
OPHS/OSG The New      Ad design to  Not      Media           $10,486  0      0    $10,486 
         Physician    recruit new   competed organization                      
         magazine     physicians                                               
                      and                                                      
                      medical                                                  
                      students                                                 
                      into the                                                 
         2003-        Public Health                                            
         03P32203601D Service                                                  
                      Commissioned                                             
                      Corps.                                                   
OPHS/OSG Job Posting  Advertise     Not      Advertising      $11,370  0     0    $11,370 
                      recruitment   competed agency                            
         2003-        material for                                             
         03P32202301D the                                                      
                      Commissioned                                             
                      Corps.                                                   
OPHS/OSG Name not     Development   Not      Media            $56,675  0     0    $56,675 
                      of                                                       
         available    documentary   competed organization                      
                      video to                                                 
         2003-not     educate and                                              
         available    inform                                                   
                      viewers of                                               
                      the                                                      
                      important                                                
                      role of                                                  
                      the Public                                               
                      Health                                                   
                      Service                                                  
                      Commissioned                                             
                      Corps.                                                   
OPHS/OSG Name not     Develop       Not      Media            $52,955  0     0    $52,955 
         available    recruitment   competed organization                      
                      television                                               
         2003-not     advertising                                              
         available    package.                                                 
OPHS/OSG Name not     Television    Not      Media           $141,600  0     0   $141,600 
                      and                                                      
         available    Internet      competed organization                      
                      advertising                                              
                      to                                                       
                      educate the                                              
         2003-        general                                                  
         03P32206501D public about                                             
                      the                                                      
                      mission and                                              
                      work of the                                              
                      Commissioned                                             
                      Corps, and                                               
                      recruit                                                  
                      health                                                   
                      care students                                            
                      and                                                      
                      professionasl                                            
                      into a career                                            
                      in                                                       
                      the Corps.                                               

                       Page 86 GAO-06-305 Media Contracts

      Appendix V: Contracts with the Media: Department of Health and Human
                        Services, Fiscal Years 2003-2005

                                       Method                                        
                                       used in  Type of         Obligations          
                                       awarding firm/individual    incurred          
         Contract name Purpose and     prime     awarded prime                       Obligation 
Entity    and number   scope of work   contract contract         2003 2004      2005      total 
OPHS/OWH National      Broaden the     Not      Media           $452,771    $212,148 $1,392,283 
                                                                $727,364             
         Breastfeeding awareness of    competed organization                         
           Awareness   breastfeeding                                                 
                       for                                                           
         Campaign      the general                                                   
                       public by                                                     
         2003- 86369   launching a                                                   
                       National                                                      
         (GovWorks,    Breastfeeding                                                 
         Dept.         Awareness                                                     
         of the        Campaign to                                                   
         Interior)     increase                                                      
         2004-         subsequent                                                    
                       rates                                                         
         86369         of exclusive                                                  
          (GovWorks,   breastfeeding                                                 
                       in                                                            
         Dept. of the  first-time                                                    
         Interior)     mothers. This                                                 
                       includes                                                      
         2005- 86369   project                                                       
                       management and                                                
         (GovWorks,    administration;                                               
         Dept. of the  creative                                                      
         Interior)     strategic                                                     
                       planning and                                                  
                       formative                                                     
                       research;                                                     
                       concept                                                       
                       development;                                                  
                       program                                                       
                       implementation,                                               
                       including                                                     
                       campaign launch                                               
                       materials                                                     
                       distribution to                                               
                       all                                                           
                       major media                                                   
                       markets;                                                      
                       support                                                       
                       for local                                                     
                       community                                                     
                       outreach                                                      
                       activities; and                                               
                       evaluation.                                                   

      Appendix V: Contracts with the Media: Department of Health and Human
                        Services, Fiscal Years 2003-2005

                                          Method                                    
                                          used in  Type of         Obligations      
                                          awarding firm/individual    incurred      
          Contract name Purpose and       prime    awarded prime                    Obligation 
Entity    and number    scope of work     contract contract         2003 2004  2005      total 
SAMHSA     National     Develop a set of  Competed Media            $1,632,015      $1,632,015 
        Association of  four new fact              organization                     
         State Mental   sheets on mental                                            
         Health Program disorders                                                   
          Directors     addressing the                                              
                        issues of eating                                            
       2004-280-04-0091 disorders,                                                  
       2005-280-04-0091 obsessive                                                   
                        compulsive                                                  
                        disorder,                                                   
                        cooccurring                                                 
                        disorders, and                                              
                        substance                                                   
                        abuse, and                                                  
                        provide                                                     
                        bibliography/publ                                           
                        ications list of                                            
                        material.                                                   
                        Develop a set of                                            
                        revised fact                                                
                        sheets                                                      
                        addressing:                                                 
                        children's mental                                           
                        health, emotional                                           
                        and behavioral                                              
                        disorders,                                                  
                        anxiety disorders                                           
                        in children and                                             
                        adolescents,                                                
                        attention-deficit                                           
                        hyperactivity                                               
                        disorder, conduct                                           
                        disorder, major                                             
                        depression, and                                             
                                  bipolar                                           
                               disorders.                                           

      Appendix V: Contracts with the Media: Department of Health and Human
                        Services, Fiscal Years 2003-2005

                                               Method                                    
                                               used in  Type of         Obligations      
                                               awarding firm/individual    incurred      
                  Contract name Purpose and    prime    awarded prime                    Obligation 
Entity        and number        scope of work  contract contract         2003 2004  2005      total 
SAMHSA         Name not         Provide        Competed Advertising         $45,000         $45,000 
              available         SAMHSA with             agency                           
       2003-280-2003-00016-0002 communications                                           
       2004-280-                support in                                               
                                developing and                                           
                                disseminating                                            
                                material to                                              
             2003-00016-        educate                                                  
                                service                                                  
       0002                     providers,                                               
              2005-280-         consumers,                                               
             2003-00016-        policy makers,                                           
       0002                     the media, and                                           
                                the general                                              
                                public about                                             
                                SAMHSA, its                                              
                                work, programs                                           
                                and products,                                            
                                and new                                                  
                                developments                                             
                                in                                                       
                                mental health                                            
                                services,                                                
                                addiction                                                
                                treatment and                                            
                                substance                                                
                                abuse                                                    
                                prevention.                                              
                                This                                                     
                                includes                                                 
                                media-                                                   
                                related                                                  
                                assistance and                                           
                                         press                                           
                                    conference                                           
                                support;                                                 
                                logistical                                               
                                support                                                  
                                for up to six                                            
                                press                                                    
                                conferences                                              
                                per                                                      
                                year;                                                    
                                assistance                                               
                                with media                                               
                                outreach for                                             
                                specific                                                 
                                regional                                                 
                                events;                                                  
                                organizing                                               
                                radio                                                    
                                tours; media                                             
                                tracking of                                              
                                broadcast and                                            
                                print                                                    
                                material;                                                
                                and conducting                                           
                                analysis and                                             
                                research.                                                

                       Page 89 GAO-06-305 Media Contracts

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

SAMHSA Safe Schools/ Healthy Students

2003-280-99-0205

2004-280-99-0205

2005-280-99-0205 Develop marketing products and add a press packet to
disseminate as part of a public information campaign. Initiate a targeted
public information campaign to educate the media, the public, and current
professionals providing suicide prevention.

Competed Advertising $1,132,676 $1,132,676 agency

SAMHSA Recovery Month Support Group

2003-270-03-9000

2004-270-03-9000

2005-270-03-9000

Develop broadcast and print public service announcements for Recovery
Month. Educate the public, with a particular focus on treatment providers
and at-risk populations, and how to access treatment services.

Competed Advertising $1,132,676 $1,132,676 agency

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005

Method used in Type of

awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract

Obligations incurred Obligation 2003 2004 2005 total

SAMHSA National Health Campaign: The Anti-Stigma Campaign and the National
Underage Drinking Public Service Campaign

2004-280-04-0084

2005-280-04-0084 Provide parent with awareness and knowledge about how
parental communication with youth affects underage drinking. Design, plan,
and produce publications, TV, radio, print, Internet, and other mass media
communications.

Competed Advertising $1,829,234 $1,829,234 agency

            Total $117,422,148 $115,009,486 $71,195,297 $303,626,831

Source: GAO analysis of data submitted by departments. ACF =
Administration for Children and Families AHRQ = Agency for Health Care
Research and Quality AOA = Administration on Aging CDC = Centers for
Disease Control and Prevention CVM = Center for Veterinary Medicine FDA =
Food and Drug Administration HRSA = Health Resources and Services IHS =
Indian Health Service NCCAM = National Center for Complementary and
Alternative Medicine NCI = National Cancer Institute NHGRI = National
Human Genome Research Institute NHLBI = National Heart, Lung, and Blood
Institute NIAAA = National Institute on Alcohol Abuse and Alcoholism NIAID
= National Institute of Allergy and Infectious Diseases NIAMS = National
Institute of Arthritis and Musculoskeletal and Skin Diseases NIDA =
National Institute on Drug Abuse NIDDK = National Institute of Diabetes
and Digestive and Kidney Diseases NIH = National Institutes of Health NLM
= National Library of Medicine

Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005

OGD = Office of Generic Drugs OMH = Office of Minority Health OPHS =
Office of Public Health and Science OWH = Office on Women's Health SAMHSA
= Substance Abuse and Mental Health Services Administration SG = Office of
the Surgeon General

Appendix VI: Contracts with the Media: Department of Homeland Security, Fiscal
Years 2003-2005

     o For fiscal years 2003 through 2005 (March 31, 2005), the Department of
       Homeland Security reported 9 contracts with obligations totaling about
       $24 million.
     o As shown in table 9, the 9 contracts consisted of 2 with advertising
       agencies, with obligations of $20,858,168; 3 contracts with public
       relations firms, with obligations of $2,284,069; and 4 contracts with
       media organizations, with obligations of $734,290. There were no
       reported contracts with individual members of the media.
     o A more detailed description of the department's contracts with media
       vendors is provided in table 10. The one non-competed contract
       involved an expansion of work performed under a previous arrangement.
       This avoided the costs of creating new concepts, new graphics, and
       television spots.

Table 9: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Homeland
Security

Obligations incurred 2003

Number of Type of firm/individual Total contracts

Obligations incurred Obligations incurred 2004 2005 Obligation total

Number of Number of Number of Total contracts Total contracts Total
contracts

Advertising agency $13,291,829 1 $4,659,154 2 $2,907,185 1 $20,858,168

Public relations firm 1,644,112 3 639,957 1 0 0 2,284,069

Media organization 647,350 1 51,823 2 35,117 2 734,290

Individual member of the media 0 00000 00

                       Missing firm data 0 0 0 0 0 0 0 0

          Total $15,583,291 5 $5,350,934 5 $2,942,302 3 $23,876,527 9*

Source: GAO analysis of data submitted by departments.

Note: Additionally, DHS submitted a questionnaire for a US-VISIT Public
Education and Information Campaign contract for fiscal year 2005-that
contract did not incur obligations during the study time frame; an
interagency agreement between the U.S. Citizenship and Immigration Service
and the ICE media center had an incurred obligation of $33,491 in fiscal
year 2005. Figures for 2005 are for the first two quarters only.

Appendix VI: Contracts with the Media: Department of Homeland Security,
Fiscal Years 2003-2005 Appendix VI: Contracts with the Media: Department
of Homeland Security, Fiscal Years 2003-2005

Table 10: Media Contracts Reported by the Department of Homeland Security for
Fiscal Years 2003-2005
                                     Method
                          used in     Type of         
               Purpose awarding prime firm/individual Obligations                 
 Contract name   and                  awarded prime    incurred        Obligation
Entity  and   scope of  contract contract            2003  2004   2005      total 
       number   work                                                   

FEMA Citizen Corps         Capture best       Competed Public    $48,487  0 0  $48,487 
                                                       relations              
     Case Study            practices and               firm                   
     Project               lessons learned                                    
                           from communities                                   
     2003-EMW-2003-DO-0173 involved in the                                    
                           Citizen Corps                                      
                           program. These                                     
                           would be adopted                                   
                           in other                                           
                           communities                                        
                           interested in                                      
                           participating in                                   
                           the                                                
                           Citizen Corps.                                     
FEMA Citizen               Develop and        Competed Public    $903,481 0 0 $903,481 
                                                       relations              
           Corps/Community implement a                 firm                   
     Emergency             communications                                     
         Response Team     plan to build an                                   
     (CERT)                awareness of the                                   
     Communications        Citizen Corps and                                  
     Support Contract      Community                                          
                           Emergency Response                                 
     2003-EMW-2003-BP-0471 Teams Program                                      
                           (CERT),                                            
                           thereby promoting                                  
                           and facilitating                                   
                           volunteer,                                         
                           training,                                          
                           and public                                         
                           education                                          
                           opportunities.                                     
                           This                                               
                           includes media                                     
                                    outreach,                                 
                                    materials                                 
                           development, on-                                   
                           site planning,                                     
                           exhibit/conference                                 
                           coordination, and                                  
                           partner                                            
                           development.                                       

                                             Method                                    
                                             used in  Type of                          
                                             awarding firm/individual Obligations                  
           Contract name     Purpose and     prime    awarded prime      incurred       Obligation
Entity and number            scope of work   contract contract         2003 2004  2005       total 
FEMA      National Flood     Increase the    Competed Advertising     $13,291,829    0 $14,510,151 
                                                                      $1,218,322       
       Insurance             number of                agency                           
                             national                                                  
       Program               Flood Insurance                                           
           Marketing and     Program                                                   
                             policies                                                  
       Communications        by a minimum of                                           
                             5                                                         
       Outreach              percent                                                   
                             annually.                                                 
       2003-EMW-2003-BP-0438 Employ an                                                 
       2004-EMW-2003-BP-0438 integrated,                                               
                             targeted                                                  
                             marketing                                                 
                             approach for                                              
                             new policy                                                
                             acquisition                                               
                             that includes                                             
             2005-EMW-       direct                                                    
           2003-BP-0438      response TV and                                           
                             print                                                     
                             advertising,                                              
                             public                                                    
                             outreach,                                                 
                             direct mail,                                              
                             digital                                                   
                             work including                                            
                             FloodSmart.gov,                                           
                             e-mail, online                                            
                             advertising,                                              
                             and                                                       
                             sales support                                             
                             materials.                                                

FEMA US Fire Administration Fire Safety Campaign

2003-EME-1999-CO-0557

2004-EME-1999-CO-0557

Identify,         Competed Public relations $692,144 $639,957 0 $1,332,101 
develop,                                                        
and implement a            firm                                 
fire safety                                                     
action                                                          
plan targeted to                                                
specific                                                        
high-risk                                                       
audiences, and                                                  
those specific                                                  
fire                                                            
and life-safety                                                 
problems                                                        
affecting                                                       
those groups.                                                   
Test                                                            
and evaluate                                                    
education                                                       
materials through                                               
such means as                                                   
focus groups,                                                   
technical                                                       
advisory                                                        
panels, and one-                                                
to-one interviews                                               
with appropriate                                                
audiences.                                                      

Appendix VI: Contracts with the Media: Department of Homeland Security,
Fiscal Years 2003-2005 Appendix VI: Contracts with the Media: Department
of Homeland Security, Fiscal Years 2003-2005

                                                       Method                                          
                                                       used in  Type of                                
                                                       awarding firm/individual Obligations                       
          Contract name                 Purpose and    prime    awarded prime      incurred            Obligation
Entity    and number                    scope of work  contract contract         2003 2004        2005      total 
Office of Ready Campaign                Help the U.S.  Not      Advertising      $3,440,832 $2,907,185 $6,348,017 
the       Contract                      Department of  competed agency                                 
Secretary 2004-HSHQP-A-04-C-00001       Homeland                                                       
          2005-HSHQP-A-04-C-00001/00002 Security                                                       
                                        produce the                                                    
                                        Ready                                                          
                                        Campaign, a                                                    
                                        public service                                                 
                                        integrated                                                     
                                        marketing                                                      
                                        campaign                                                       
                                        designed to                                                    
                                        educate and                                                    
                                        empower                                                        
                                        Americans                                                      
                                        about                                                          
                                        how to prepare                                                 
                                        for                                                            
                                        and respond to                                                 
                                        terrorist                                                      
                                        attacks                                                        
                                        and other                                                      
                                        emergencies.                                                   
                                        Includes the                                                   
                                        production of                                                  
                                        print,                                                         
                                        television,                                                    
                                        radio,                                                         
                                        Internet, and                                                  
                                        out-                                                           
                                        of-home public                                                 
                                        service                                                        
                                        announcements,                                                 
                                        associated                                                     
                                        exploratory                                                    
                                        research,                                                      
                                        quantitative                                                   
                                        surveys to                                                     
                                        measure the                                                    
                                        campaign's                                                     
                                        effect,                                                        
                                        supportive                                                     
                                        public                                                         
                                        relations                                                      
                                        outreach,                                                      
                                        and                                                            
                                        administrative                                                 
                                        costs.                                                         

Method used in Type of

awarding firm/individual Obligations incurred

Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total

TSA Media Services

2003-DTSA-20-03-P-00570

Assist TSA in keeping the public informed of all new security procedures
and policies by providing camera and production crews for video news
releases (VNRs), satellite media tours (SMTs), and radio media tours
(RMTs), in addition to coordinating logistics and notifying and pitching
to TV stations nationwide.

Competed Media $647,350 $647,350 organization

TSA Media Services

2004-HSTS-03-04-D-COM-005

Assist TSA in its continuous education campaign to remind passengers of
new security procedures and policies by providing camera and production
crews to conduct satellite media tours or radio media tours, and lighting
and sound, in addition to coordinating logistics and notifying and
pitching to TV stations nationwide.

Competed Media $30,834 $25,917 $56,751 organization

Appendix VI: Contracts with the Media: Department of Homeland Security,
Fiscal Years 2003-2005

Method used in Type of

awarding firm/individual Obligations incurred

Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total

TSA Media Services

2004-HSTS-03-04-D-COM-006

Assist TSA in its continuous education campaign to remind passengers of
the new security procedures and policies, by providing camera and
production crews to conduct satellite media tours, including cameras,
lighting, and sound.

Competed Media $20,989 $20,989 organization

TSA Media Services 2004-HSTS-03-04-D-COM-004 Assist TSA in its continuous
education campaign to remind passengers of the new security procedures and
policies, by providing camera and production crews to conduct satellite
media tours, including cameras, lighting, and sound, and notifying and
pitching to TV stations nationwide.

Competed Media $9,200 $9,200 organization

              Total $15,583,291 $5,350,934, $2,942,302 $23,876,527

Source: GAO analysis of data submitted by departments.
FEMA = Federal Emergency Management Administration
TSA = Transportation Security Administration

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years
2003-2005

     o For fiscal years 2003 through 2005 (through March 31, 2005), the
       Department of the Interior reported 72 contracts with obligations
       totaling about $8 million.
     o As shown in table 11, the 72 contracts consisted of 51 contracts with
       media organizations, with obligations of $6,647,613; 11 contracts with
       public relations firms, with obligations of $894,274; 2 contracts with
       advertising agencies, with obligations of $42,684; and 6 contracts
       with individual members of the media, with obligations of $30,340.
     o A more detailed description of the department's contracts with media
       vendors is provided in table 12.

Table 11: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of the
Interior

Obligations incurred 2003

Number of Type of firm/individual Total contracts

Obligations incurred Obligations incurred 2004 2005 Obligation total

Number of Number of Number of Total contracts Total contracts Total
contracts

Advertising agency $41,934 2 0 0 $750 1 $42,684

Public relations firm 394,897 8 $479,377 6 20,000 1 894,274

Media organization 2,157,985 32 2,782,024 42 1,707,604 26 6,647,613

Individual member of the media 3,565 2 5,700 3 21,075 3 30,340

Missing firm data 5,000 2 5,000 2 0 0 $10,000

Total $2,603,381 46 $3,272,101 53 $1,749,429 31 $7,624,911

Source: GAO analysis of data submitted by departments.

Note: Figures for 2005 are for the first two quarters only.

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

 Table12: Media Contracts Reported by the Department of the Interior for Fiscal
                                Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

Bureau of Name not Reclamation available

2003- 03PG810647 Provide message development consultation and training for
officials of the Bureau of Reclamation,

U.S. Fish and Wildlife Service, Bureau of Indian Affairs, and the Office
of the Secretary of the Interior, including sessions targeting both verbal
and nonverbal communication skills and message delivery training through
interactive instruction and on-camera practice.

Not Public relations $10,000 0 0 $10,000 competed firm

  Bureau of    Name not  Provide media Competed Public    0 $12,500 0 $12,500 
                                                relations             
  Reclamation available  training for           firm                  
              2004-      Reclamation's                                
              04PG810716 senior                                       
                         executives,                                  
                         including 1                                  
                         full                                         
                         day of                                       
                         general                                      
                         media                                        
                         training                                     
                         for 8                                        
                         participants                                 
                         and 1/2 day                                  
                         of                                           
                         individual                                   
                         one-                                         
                         on-one                                       
                         training.                                    

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                      Page 101 GAO-06-305 Media Contracts

                                           Method
                                      used in                  Obligations incurred
              Contract                awarding                 
              name and Purpose and    prime    Type of                            Obligation 
Entity        number   scope of work  contract firm/individual  2003  2004   2005      total 
Bureau of    Name Not  Provide        Competed Public          $6,500  0        0     $6,500 
                       strategic               relations                          
Reclamation available  communications          firm                               
            2003-      training at                                                
            03PG810639 Reclamation's                                              
                       Public Affairs                                             
                       Group                                                      
                       Conference.                                                
Bureau of    Name not  Design and     Competed Advertising     $12,064  0       0    $12,064 
Reclamation available  create a                agency                             
            2003-      PowerPoint                                                 
            03PG810321 presentation,                                              
                       a backup                                                   
                       document, and                                              
                       an                                                         
                       accompanying                                               
                       executive                                                  
                       summary for an                                             
                       innovative new                                             
                       water                                                      
                       initiative.                                                
Bureau of    Name not  Scriptwriting  Not      Individual        $965   0       0       $965 
                       for                     member                             
Reclamation available  Hungry Horse   competed of the media                       
                       Dam virtual                                                
                       tour.                                                      
Bureau of    Name not  Scriptwriting  Not      Individual         0     0  $1,000     $1,000 
                       and                     member                             
Reclamation available  voice-over for competed of the media                       
                       the Black Rock                                             
                       assessment                                                 
                       video.                                                     
Bureau of    Name not  Scriptwriting  Not      Individual        0    $900      0       $900 
                       and                     member                             
Reclamation available  voice-over for competed of the media                       
                       the Yakima                                                 
                       Basin storage                                              
                       study video.                                               
Bureau of    Name not  Rewrite of     Not      Individual        0    $800    $75       $875 
                       script                  member                             
Reclamation available  and voice-over competed of the media                       
                           for Hungry                                             
                                Horse                                             
                       Dam virtual                                                
                       tour.                                                      
Bureau of    Name not  Simulate field Not      Media              0     0    $100       $100 
Reclamation available  interviews for competed organization                       
            2005-No    media training                                             
            number     workshop.                                                  
             assigned                                                             

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                             Method
                                         used in                  Obligations incurred
                 Contract                awarding                 
                 name and Purpose and    prime    Type of                              Obligation 
Entity      number        scope of work  contract firm/individual  2003   2004    2005      total 
Bureau of   Name not      Video footage  Not      Media           $5,000 $5,000 $5,000    $15,000 
Reclamation available     shooting and   competed organization                         
            2003-         editing.                                                     
            Purchase                                                                   
            Order                                                                      
            2004-                                                                      
            Purchase                                                                   
            Order                                                                      
            2005-                                                                      
            Purchase                                                                   
            Order                                                                      
Bureau of   Name not      Media/communic Not      Individual      $2,600 $4,000      0     $6,600 
                                                  member                               
Reclamation available     ations         competed of the media                         
                          training for                                                 
            2003-Pay by   managers and                                                 
            check, under  staff.                                                       
            special                                                                    
             procurement                                                               
            authorization                                                              
            2004-Pay by                                                                
            check, under                                                               
            special                                                                    
             procurement                                                               
            authorization                                                              
Department  Name not      Provide        Not                      $2,500 $2,500      0     $5,000 
of                                                                                     
the         available     information on competed                                      
Interior                                                                               
            2003- Charge  Interior                                                     
            Card          Department                                                   
                          Small and                                                    
            2004-Charge   Minority                                                     
            Card          Business                                                     
                          programs for                                                 
                          Resource Guide                                               
                          for Asian and                                                
                          Pacific                                                      
                          American                                                     
                          Businesses.                                                  

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                      Page 103 GAO-06-305 Media Contracts

                                             Method
                                        used in                  Obligations incurred
              Contract                  awarding                 
              name and Purpose and      prime    Type of                              Obligation 
Entity     number      scope of work    contract firm/individual  2003   2004    2005      total 
Department Name not    Identify         Not                      $2,500 $2,500      0     $5,000 
of                     Interior                                                       
the        available   as a sponsor and competed                                      
Interior                                                                              
           2003-Charge contributor to                                                 
           Card        information on                                                 
                       women and                                                      
           2004-Charge diversity in                                                   
           Card        business, in an                                                
                       annual resource                                                
                       book targeted at                                               
                       women-owned                                                    
                       businesses.                                                    
Department Name not    Publish an ad    Not      Media               0      0  $2,500     $2,500 
of                                                                                    
the        available   informing        competed organization                         
Interior                                                                              
           2005-       service-disabled                                               
           Charge Card veteran-owned                                                  
                       businesses of                                                  
                       assistance and                                                 
                       opportunities                                                  
                       within the                                                     
                       department.                                                    
Indian     American    Provide Indian   Not      Media           $2,522 $2,620 $2,620     $7,762 
Arts and                                                                              
Crafts     Indian Art  Arts and Crafts  competed organization                         
Board                                                                                 
           2003-       Board                                                          
           SBK00030039 advertisement in                                               
                       the American                                                   
           2004-       Indian Art                                                     
           SBK00040074 Magazine in                                                    
                       order to reach                                                 
                       the consumer                                                   
                       population and                                                 
                       educate the                                                    
                       public about the                                               
                       Indian Arts and                                                
                       Crafts Act.                                                    
Indian     Collector's Provide Indian   Not      Media           $3,650 $3,950      0     $7,600 
Arts and                                                                              
Crafts     Guide       Arts and Crafts  competed organization                         
Board                                                                                 
                       Board                                                          
                       advertisement in                                               
                       the Collector's                                                
                       Guide magazine                                                 
                       in order to                                                    
                       reach                                                          
                       the consumer                                                   
                       population and                                                 
                       educate the                                                    
                       public about the                                               
                       Indian Arts and                                                
                       Crafts Act.                                                    

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

Indian Arts and  Eight Northern 
Crafts Board    Pueblos         
                   Visitor's Guide 
                   2003-           
                       SBK00030013 

Provide Indian Arts and Crafts Board advertisement in the Eight Northern
Pueblos Visitor Guide,

highlighting culture in the eight northern Pueblos and to educate the
consumer about the Indian Arts and Crafts Act.

Not Media $2,100 $2,100 competed organization

Indian Guest      Provide       Not      Media        $4,990 $15,950 $11,955 $32,895 
Arts              Indian                                                     
and                                                                          
Crafts Informant  Arts and      competed organization                        
Board             Crafts                                                     
                  Board                                                      
                  advertisement                                              
                  in                                                         
                  Guest                                                      
                  Information                                                
                  publications                                               
                  (the                                                       
                  Tuscon                                                     
                  In-Room                                                    
                  Guide, the                                                 
                  Tuscon and                                                 
                  Anzana Quick                                               
                  Guide) in                                                  
                  order                                                      
                  to reach the                                               
                  consumer                                                   
                  population                                                 
                  and                                                        
                  educate the                                                
                  public about                                               
                  the                                                        
                  Indian Arts                                                
                  and                                                        
                  Crafts Act.                                                
Indian     Indian Provide                                                            
Arts      Country Indian        Not      Media                $403              $403
and                                                                          
Crafts Today      Arts and      competed organization                        
Board             Crafts                                                     
                  Board                                                      
       2004-      advertisement                                              
       SMK0004027 in Indian                                                  
       5          Country                                                    
                  Today.                                                     

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                      Page 105 GAO-06-305 Media Contracts

                                          Method
                                used in                  Obligations incurred
         Contract               awarding                 
         name and Purpose and   prime    Type of                                 Obligation 
Entity number     scope of work contract firm/individual   2003    2004     2005      total 
Indian               Provide                                                                
Arts   Madden        Indian     Not      Media           $13,818  $9,829 $3,368     $27,015
and                                                                              
Crafts Publishing   Arts and    competed organization                            
Board                Crafts                                                      
                  Board                                                          
                  advertisement                                                  
                  in                                                             
                  Madden                                                         
                  publications                                                   
                  (the                                                           
                        Phoenix                                                  
                       Explorer                                                  
                     and Valley                                                  
                          Guide                                                  
                  Quarterly) in                                                  
                  order to                                                       
                  educate                                                        
                  the visiting                                                   
                       and                                                       
                      local                                                      
                    consumer                                                     
                  population in                                                  
                  Arizona about                                                  
                   the Indian                                                    
                      Arts                                                       
                   and Crafts                                                    
                      Act.                                                       
Indian               Provide                                                                
Arts   Native        Indian     Not      Media            $6,997  $6,457 $3,022     $16,476
and                                                                              
Crafts People's     Arts and    competed organization                            
Board                Crafts                                                      
       Magazine   Board                                                          
                  advertisement                                                  
                  in                                                             
                  Native                                                         
                  People's                                                       
                  Magazine, so                                                   
                  as                                                             
                   to educate                                                    
                       the                                                       
                  American                                                       
                  Indian                                                         
                  and Alaskan                                                    
                  Native                                                         
                  populations                                                    
                  about the                                                      
                  Indian                                                         
                   Arts Crafts                                                   
                      Act.                                                       
Indian               Provide                                                                
Arts   New Mexico    Indian     Not      Media           $24,015 $24,015 $14,955    $62,985
and                                                                              
Crafts Magazine     Arts and    competed organization                            
Board                Crafts                                                      
                  Board                                                          
                  advertisement                                                  
                  in                                                             
                  New Mexico                                                     
                  Magazine and                                                   
                  New Mexico                                                     
                  Vacation                                                       
                  Guide,                                                         
                  in order to                                                    
                  reach                                                          
                  the consumer                                                   
                   population                                                    
                       and                                                       
                  educate the                                                    
                  public about                                                   
                  the                                                            
                   Indian Arts                                                   
                       and                                                       
                  Crafts Act.                                                    

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method
                                    used in
        Contract           awarding                 Obligations incurred
        name and  Purpose  prime    Type of                        Obligation 
                    and                                            
Entity number scope of           firm/individual 2003 2004 2005      total 
                 work      contract                                

Indian Arts  Oklahoma Provide Indian  Media            $1,950  $5,850 $975 
and          Not                                                    $8,775 
Crafts Board Today Arts and Crafts    organization             
                competed                                          
                         Board                                    
                    advertisement in                              
                    each addition of                              
                        Oklahoma                                  
                    Today, in order                               
                      to reach the                                
                        consumer                                  
                     population and                               
                      educate the                                 
                    public about the                              
                    Indian Arts and                               
                      Crafts Act.                                 
Indian Arts  Pueblo Provide Indian                               $632 $632 
and          Not                      Media                    
Crafts Board Journal Arts and Crafts  organization             
                competed                                          
                         Board                                    
                    advertisement in                              
                       the Pueblo                                 
                        Journal,                                  
                      specifically                                
                       targeting                                  
                     members of New                               
                      Mexico's 19                                 
                     Pueblo Tribes,                               
                    with the purpose                              
                      of educating                                
                     them about the                               
                    Indian Arts and                               
                      Crafts Act.                                 
Indian Arts  Ramona Further develop   Public relations $29,417    $2,965 0 
and          Not                                                   $32,382 
Crafts Board Hutko the agency's       firm                     
                competed                                          
                    public relations                              
                2003-                                             
                SMK0002016 program,                               
                through                                           
                    outreach design,                              
                3;SMK000302                                       
                    educational, and                              
                34                                                
                      promotional                                 
                2004- materials.                                  
                SMK0004006                                        
                5,SMK000403                                       
                35                                                

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method
                                    used in
        Contract           awarding                 Obligations incurred
        name and  Purpose  prime    Type of                        Obligation 
                    and                                            
Entity number scope of           firm/individual 2003 2004 2005      total 
                 work      contract                                

                      Page 107 GAO-06-305 Media Contracts

Indian Arts  Santa Fean Provide Indian  Media        $10,360 $8,404 $2,872 
and          Not                                                   $21,636 
Crafts Board   Arts and Crafts competed organization         
                          Board                                 
                     advertisement in                           
                      the Santa Fean                            
                       magazine, in                             
                      order to reach                            
                       the consumer                             
                      population and                            
                       educate the                              
                     public about the                           
                     Indian Arts and                            
                       Crafts Act.                              
Indian Arts  Southwest Art Provide                                    $787 
and          Indian Not                 Media           $787 
Crafts Board   Arts and Crafts competed organization         
                          Board                                 
                     advertisement in                           
                      Southwest Art                             
                        Magazine's                              
                     special "Indian                            
                       Art" issue,                              
                       August 2003.                             
                      The issue was                             
                       targeted to                              
                       consumers of                             
                     Indian arts and                            
                      crafts, and a                             
                         valuable                               
                      opportunity to                            
                       educate this                             
                      segment of the                            
                     population about                           
                     the Indian Arts                            
                     and Crafts Act.                            
Indian Arts  Visitor Provide Indian Not Media        $2,575  $2,575 $2,575 
and                                                                 $7,725 
Crafts Board magazine Arts and Crafts   organization         
                competed                                        
                          Board                                 
                2003-                                           
                     advertisement in                           
                SMK0003011                                      
                    the Visitor Guide,                          
                4                                               
                      a publication                             
                2004- devoted to Indian                         
                SMK0003032 arts and                             
                crafts,                                         
                6 and other tourist                             
                2005- information, in                           
                SMK0005001 the Rapid City,                      
                5 South Dakota,                                 
                         region.                                

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method
                                    used in
        Contract           awarding                 Obligations incurred
        name and  Purpose  prime    Type of                        Obligation 
                    and                                            
Entity number scope of           firm/individual 2003 2004 2005      total 
                 work      contract                                

Minerals   Finger Lakes     Public        Not      Public    0 $28,115        0  $28,115 
                            education              relations                    
Management Productions      program, Our  competed firm                         
Services                    Oceans World,                                       
           2004-3A-4000-YRE produced as                                         
                            an initiative                                       
                            of the                                              
                            U.S.                                                
                            Commission on                                       
                            Ocean Policy                                        
                            to                                                  
                            educate                                             
                            America                                             
                            about our                                           
                            nation's                                            
                            oceans.                                             
National   R8219040718      Community and Not      Public      $200,000 $20,000 $220,000 
Park                                               relations                    
Service,   CRMP DEIS        media         competed firm                         
Grand                       relations                                           
Canyon                      and other                                           
National   2004-            tasks                                               
Park       C8219040718      involving the                                       
                            public in the                                       
                            Draft                                               
                            Colorado                                            
                            River                                               
                            Management                                          
                            Plan (CRMP)                                         
                            and                                                 
                            Environmental                                       
                            Impact                                              
                            Statement                                           
                            (EIS),                                              
                            including                                           
                            distribution                                        
                            of a                                                
                            newsletter                                          
                            announcing                                          
                            public                                              
                            meetings,                                           
                            coordinating                                        
                            logistics                                           
                            throughout                                          
                            the                                                 
                            country,                                            
                            researching                                         
                            and                                                 
                            arranging for                                       
                            meeting                                             
                            locations,                                          
                            and                                                 
                            establishing                                        
                            city                                                
                            information                                         
                            repositories.                                       

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                  Method                                    
                                  used in                                   
         Contract                 awarding                 Obligations      
                                                              incurred      
         name and    Purpose and  prime    Type of                          Obligation 
Entity   number      scope of     contract firm/individual  2003 2004  2005      total 
                     work                                                   
National Multimedia  Meet the     Competed Media             $40,791      0    $94,736 
Park                                                         $53,945        
Service, Planning    multimedia            organization                     
Harper   and                                                                
Ferry    Production  planning and                                           
Center                                                                      
         2003-       production                                             
         C1130030161 needs of the                                           
         2004-       Department                                             
         C1130030161 of the                                                 
                     Interior,                                              
                     National                                               
                     Park                                                   
         2005-       Service, and                                           
         C1130030161 occasionally                                           
                            other                                           
                      agencies of                                           
                     the                                                    
                     government,                                            
                     by providing                                           
                     ready access                                           
                     to                                                     
                     the skills,                                            
                     products,                                              
                     and                                                    
                     services                                               
                     necessary to                                           
                     produce and                                            
                     deliver                                                
                     high-                                                  
                     quality                                                
                     interpretive                                           
                     multimedia                                             
                     programs.                                              

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                  Method                                       
                                  used in                  Obligations         
         Contract                 awarding                    incurred         
         name and    Purpose and  prime    Type of                             Obligation 
Entity   number      scope of     contract firm/individual  2003 2004     2005      total 
                     work                                                      
National Multimedia  Meet the     Competed Media               0 0     $59,950    $59,950 
Park                                                                           
Service, Planning    multimedia            organization                        
Harper   and                                                                   
Ferry    Production  planning and                                              
Center                                                                         
         2003-       production                                                
         C1130030158 needs of the                                              
         2004-       Department                                                
         C1130030158 of the                                                    
                     Interior,                                                 
                     National                                                  
                     Park                                                      
         2005-       Service, and                                              
         C1130030158 occasionally                                              
                            other                                              
                      agencies of                                              
                     the                                                       
                     government,                                               
                     by providing                                              
                     ready access                                              
                     to                                                        
                     the skills,                                               
                     products,                                                 
                     and                                                       
                     services                                                  
                     necessary to                                              
                     produce and                                               
                     deliver                                                   
                     high-                                                     
                     quality                                                   
                     interpretive                                              
                     multimedia                                                
                     programs.                                                 
                     This                                                      
                     includes                                                  
                     planning,                                                 
                     design,                                                   
                     development,                                              
                     and                                                       
                     production                                                
                     of                                                        
                     multimedia                                                
                     program and                                               
                     Web sites,                                                
                     and                                                       
                     installation                                              
                     and                                                       
                     maintenance                                               
                     of                                                        
                     audiovisual                                               
                     systems and                                               
                     hardware at                                               
                     National                                                  
                     Park                                                      
                     Service                                                   
                     locations.                                                

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                  Method                                    
                                  used in                  Obligations      
         Contract                 awarding                    incurred      
         name and    Purpose and  prime    Type of                          Obligation 
Entity   number      scope of     contract firm/individual  2003 2004  2005      total 
                     work                                                   
National Multimedia  Meet the     Competed Media            0 $29,692     0    $29,692 
Park                                                                        
Service, Planning    multimedia            organization                     
Harper   and                                                                
Ferry    Production  planning and                                           
Center                                                                      
         2003-       production                                             
         C1130030159 needs of the                                           
         2004-       Department                                             
         C1130030159 of the                                                 
                     Interior,                                              
                     National                                               
                     Park                                                   
         2005-       Service, and                                           
         C1130030159 occasionally                                           
                            other                                           
                      agencies of                                           
                     the                                                    
                     government,                                            
                     by providing                                           
                     ready access                                           
                     to                                                     
                     the skills,                                            
                     products,                                              
                     and                                                    
                     services                                               
                     necessary to                                           
                     produce and                                            
                     deliver                                                
                     high-                                                  
                     quality                                                
                     interpretive                                           
                     multimedia                                             
                     programs.                                              
                     This                                                   
                     includes                                               
                     planning,                                              
                     design,                                                
                     development,                                           
                     and                                                    
                     production                                             
                     of                                                     
                     multimedia                                             
                     program and                                            
                     Web sites,                                             
                     and                                                    
                     installation                                           
                     and                                                    
                     maintenance                                            
                     of                                                     
                     audiovisual                                            
                     systems and                                            
                     hardware at                                            
                     National                                               
                     Park                                                   
                     Service                                                
                     locations.                                             

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method                                        
                                     used in                                       
         Contract                    awarding                 Obligations          
                                                                 incurred          
         name and    Purpose and     prime    Type of                              Obligation 
Entity   number      scope of work   contract firm/individual  2003 2004      2005      total 
National Complete    Meet the        Competed Media             $28,367   $417,963   $727,246 
Park                                                           $280,916            
Service, Audiovisual multimedia               organization                         
Harpers                                                                            
Ferry    Productions planning and                                                  
Center                                                                             
         and              production                                               
                               needs                                               
         Audiovisual of the                                                        
         Production  Department of                                                 
         Services    the Interior,                                                 
         2003-       National Park                                                 
         C113098059  Service, and                                                  
         and         occasionally                                                  
         C1130030169 other agencies                                                
         2004-       of the                                                        
         C1130030169 government, by                                                
                     providing ready                                               
                     access to                                                     
         2005-       the skills,                                                   
         C1130030169 products, and                                                 
                     services                                                      
                     necessary to                                                  
                     produce and                                                   
                     deliver high-                                                 
                     quality                                                       
                     interpretive                                                  
                     film                                                          
                     programs. This                                                
                     includes                                                      
                     research,                                                     
                     treatment,                                                    
                     scriptwriting,                                                
                     and                                                           
                     all phases of                                                 
                     production and                                                
                     postproduction,                                               
                     with                                                          
                     installation                                                  
                     and maintenance                                               
                     of audiovisual                                                
                     systems and                                                   
                     hardware at                                                   
                     National Park                                                 
                     Service                                                       
                     locations.                                                    

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method                                    
                                     used in                  Obligations      
         Contract                    awarding                    incurred      
         name and    Purpose and     prime    Type of                          Obligation 
Entity   number      scope of work   contract firm/individual  2003 2004  2005      total 
National Complete    Meet the        Competed Media            $264,495      0   $511,318 
Park                                                           $246,823        
Service, Audiovisual multimedia               organization                     
Harpers                                                                        
Ferry    Productions planning and                                              
Center                                                                         
         and              production                                           
                               needs                                           
         Audiovisual of the                                                    
         Production  Department of                                             
         Services    the Interior,                                             
         2003-       National Park                                             
         C1130030167 Service, and                                              
         2004-       occasionally                                              
         C1130030167 other agencies                                            
                     of the                                                    
                     government,                                               
         2005-       by providing                                              
         C1130030167 ready access to                                           
                     the skills,                                               
                     products, and                                             
                     services                                                  
                     necessary to                                              
                     produce and                                               
                     deliver high-                                             
                     quality                                                   
                     interpretive                                              
                     film                                                      
                     programs. This                                            
                     includes                                                  
                     research,                                                 
                     treatment,                                                
                     scriptwriting,                                            
                     and                                                       
                     all phases of                                             
                     production and                                            
                     postproduction,                                           
                     with                                                      
                     installation                                              
                     and maintenance                                           
                     of audiovisual                                            
                     systems and                                               
                     hardware at                                               
                     National Park                                             
                     Service                                                   
                     locations.                                                

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method                                        
                                     used in                  Obligations          
         Contract                    awarding                    incurred          
         name and    Purpose and     prime    Type of                              Obligation 
Entity   number      scope of work   contract firm/individual  2003 2004      2005      total 
National Complete    Meet the        Competed Media            0 $175,889 $209,675   $385,564 
Park                                                                               
Service, Audiovisual multimedia               organization                         
Harpers                                                                            
Ferry    Productions planning and                                                  
Center                                                                             
         and              production                                               
                               needs                                               
         Audiovisual of the                                                        
         Production  Department of                                                 
         Services    the Interior,                                                 
         2003-       National Park                                                 
         C1130030166 Service, and                                                  
         2004-       occasionally                                                  
         C1130030166 other agencies                                                
                     of the                                                        
                     government,                                                   
         2005-       by providing                                                  
         C1130030166 ready access to                                               
                     the skills,                                                   
                     products, and                                                 
                     services                                                      
                     necessary to                                                  
                     produce and                                                   
                     deliver high-                                                 
                     quality                                                       
                     interpretive                                                  
                     film                                                          
                     programs. This                                                
                     includes                                                      
                     research,                                                     
                     treatment,                                                    
                     scriptwriting,                                                
                     and                                                           
                     all phases of                                                 
                     production and                                                
                     postproduction,                                               
                     with                                                          
                     installation                                                  
                     and maintenance                                               
                     of audiovisual                                                
                     systems and                                                   
                     hardware at                                                   
                     National Park                                                 
                     Service                                                       
                     locations.                                                    

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method                                       
                                     used in                  Obligations         
         Contract                    awarding                    incurred         
         name and    Purpose and     prime    Type of                             Obligation 
Entity   number      scope of work   contract firm/individual  2003 2004     2005      total 
National Complete    Meet the        Competed Media           0 $277,384  $91,667   $369,051 
Park                                                                              
Service, Audiovisual multimedia               organization                        
Harpers                                                                           
Ferry    Productions planning and                                                 
Center                                                                            
         and              production                                              
                               needs                                              
         Audiovisual of the                                                       
         Production  Department of                                                
         Services    the Interior,                                                
         2003-       National Park                                                
         C113098060; Service, and                                                 
                     occasionally                                                 
                      other agencies                                              
         C1130030165              of                                              
         2004-       the government,                                              
         C1130030165 by providing                                                 
                     ready access to                                              
         2005-       the skills,                                                  
         C1130030165 products, and                                                
                     services                                                     
                     necessary to                                                 
                     produce and                                                  
                     deliver high-                                                
                     quality                                                      
                     interpretive                                                 
                     film                                                         
                     programs. This                                               
                     includes                                                     
                     research,                                                    
                     treatment,                                                   
                     scriptwriting,                                               
                     and                                                          
                     all phases of                                                
                     production and                                               
                     postproduction,                                              
                     with                                                         
                     installation                                                 
                     and maintenance                                              
                     of audiovisual                                               
                     systems and                                                  
                     hardware at                                                  
                     National Park                                                
                     Service                                                      
                     locations.                                                   

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method                                       
                                     used in                  Obligations         
         Contract                    awarding                    incurred         
         name and    Purpose and     prime    Type of                             Obligation 
Entity   number      scope of work   contract firm/individual  2003 2004     2005      total 
National Complete    Meet the        Competed Media            $253,003   $60,664   $324,655 
Park                                                            $10,988           
Service, Audiovisual multimedia               organization                        
Harpers                                                                           
Ferry    Productions planning and                                                 
Center                                                                            
         and              production                                              
                               needs                                              
         Audiovisual of the                                                       
         Production  Department of                                                
         Services    the Interior,                                                
         2003-       National Park,                                               
         C113098063  Service and                                                  
         2004-       occasionally                                                 
         C1130030171 other agencies                                               
                     of the                                                       
                     government,                                                  
         2005-       by providing                                                 
         C1130030171 ready access to                                              
                     the skills,                                                  
                     products, and                                                
                     services                                                     
                     necessary to                                                 
                     produce and                                                  
                     deliver high-                                                
                     quality                                                      
                     interpretive                                                 
                     film                                                         
                     programs. This                                               
                     includes                                                     
                     research,                                                    
                     treatment,                                                   
                     scriptwriting,                                               
                     and                                                          
                     all phases of                                                
                     production and                                               
                     postproduction,                                              
                     with                                                         
                     installation                                                 
                     and maintenance                                              
                     of audiovisual                                               
                     systems and                                                  
                     hardware at                                                  
                     National Park                                                
                     Service                                                      
                     locations.                                                   

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method                                        
                                     used in                  Obligations          
         Contract                    awarding                    incurred          
         name and    Purpose and     prime    Type of                              Obligation 
Entity   number      scope of work   contract firm/individual  2003 2004      2005      total 
National Complete    Meet the        Competed Media             0 $98,168 $207,490   $305,658 
Park                                                                               
Service, Audiovisual multimedia               organization                         
Harpers                                                                            
Ferry    Productions planning and                                                  
Center                                                                             
         and              production                                               
                               needs                                               
         Audiovisual of the                                                        
         Production  Department of                                                 
         Services    the Interior,                                                 
         2003-       National Park                                                 
         C1130030163 Service, and                                                  
         2004-       occasionally                                                  
         C1130030163 other agencies                                                
                     of the                                                        
                     government,                                                   
         2005-       by providing                                                  
         C1130030163 ready access to                                               
                     the skills,                                                   
                     products, and                                                 
                     services                                                      
                     necessary to                                                  
                     produce and                                                   
                     deliver high-                                                 
                     quality                                                       
                     interpretive                                                  
                     film                                                          
                     programs. This                                                
                     includes                                                      
                     research,                                                     
                     treatment,                                                    
                     scriptwriting,                                                
                     and                                                           
                     all phases of                                                 
                     production and                                                
                     postproduction,                                               
                     with                                                          
                     installation                                                  
                     and maintenance                                               
                     of audiovisual                                                
                     systems and                                                   
                     hardware at                                                   
                     National Park                                                 
                     Service                                                       
                     locations.                                                    

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method                                    
                                     used in                  Obligations      
         Contract                    awarding                    incurred      
         name and    Purpose and     prime    Type of                          Obligation 
Entity   number      scope of work   contract firm/individual  2003 2004  2005      total 
National Complete    Meet the        Competed Media           $106,993 0     0   $106,993 
Park                                                                           
Service, Audiovisual multimedia               organization                     
Harpers                                                                        
Ferry    Productions planning and                                              
Center                                                                         
         and              production                                           
                               needs                                           
         Audiovisual of the                                                    
         Production  Department of                                             
         Services    the Interior,                                             
         2003-       National Park                                             
         C1130030172 Service, and                                              
         2004-       occasionally                                              
         C1130030172 other agencies                                            
                     of the                                                    
                     government,                                               
         2005-       by providing                                              
         C1130030172 ready access to                                           
                     the skills,                                               
                     products, and                                             
                     services                                                  
                     necessary to                                              
                     produce and                                               
                     deliver high-                                             
                     quality                                                   
                     interpretive                                              
                     film                                                      
                     programs. This                                            
                     includes                                                  
                     research,                                                 
                     treatment,                                                
                     scriptwriting,                                            
                     and                                                       
                     all phases of                                             
                     production and                                            
                     postproduction,                                           
                     with                                                      
                     installation                                              
                     and maintenance                                           
                     of audiovisual                                            
                     systems and                                               
                     hardware at                                               
                     National Park                                             
                     Service                                                   
                     locations.                                                

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method                                    
                                     used in                  Obligations      
         Contract                    awarding                    incurred      
         name and    Purpose and     prime    Type of                          Obligation 
Entity   number      scope of work   contract firm/individual  2003 2004  2005      total 
National Complete    Meet the        Competed Media            0 $1,500      0     $1,500 
Park                                                                           
Service, Audiovisual multimedia               organization                     
Harpers                                                                        
Ferry    Productions planning and                                              
Center                                                                         
         and              production                                           
                               needs                                           
         Audiovisual of the                                                    
         Production  Department of                                             
         Services    the Interior,                                             
         2003-       National Park                                             
         C1130030170 Service, and                                              
         2004-       occasionally                                              
         C1130030170 other agencies                                            
                     of the                                                    
                     government,                                               
         2005-       by providing                                              
         C1130030170 ready access to                                           
                     the skills,                                               
                     products, and                                             
                     services                                                  
                     necessary to                                              
                     produce and                                               
                     deliver high-                                             
                     quality                                                   
                     interpretive                                              
                     film                                                      
                     programs. This                                            
                     includes                                                  
                     research,                                                 
                     treatment,                                                
                     scriptwriting,                                            
                     and                                                       
                     all phases of                                             
                     production and                                            
                     postproduction,                                           
                     with                                                      
                     installation                                              
                     and maintenance                                           
                     of audiovisual                                            
                     systems and                                               
                     hardware at                                               
                     National Park                                             
                     Service                                                   
                     locations.                                                

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010145

2004- C1190010145

2005- C1190010145 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media $174,642 $201,615 $1,989 $378,246 organization

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010163

2004- C1190010163

2005- C1190010163 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media $343,340 0 0 $343,340 organization

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010157

2004- C1190010157

2005- C1190010157 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media 0 $70,364 $235,525 $305,889 organization

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010162

2004- C1190010162

2005- C1190010162 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media $221,688 $8,433 $49,960 $280,081 organization

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010148

2004- C1190010148

2005- C1190010148 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media $184,628 $14,262 $34,900 $233,790 organization

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010154

2004- C1190010154

2005- C1190010154 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media 0 $196,519 0 $196,519 organization

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010164

2004- C1190010164

2005- C1190010164 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media $54,714 $124,797 0 $179,511 organization

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010147

2004- C1190010147

2005- C1190010147 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media 0 $175,678 0 $175,678 organization

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010159

2004- C1190010159

2005- C1190010159 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media $984 $130,645 0 $131,629 organization

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010161

2004- C1190010161

2005- C1190010161 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media $75,663 $23,946 0 $99,609 organization

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010155

2004- C1190010155

2005- C1190010155 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media $88,544 $6,200 0 $94,744 organization

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010152

2004- C1190010152

2005- C1190010152 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media 0 $66,800 0 $66,800 organization

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010156

2004- C1190010156

2005- C1190010156 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media 0 $56,788 0 $56,788 organization

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010150

2004- C1190010150

2005- C1190010150 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media 0 $44,046 0 $44,046 organization

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010160

2004- C1190010160

2005- C1190010160 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media 0 $38,000 0 $38,000 organization

National Park Exhibit Service, Harpers Planning and Ferry Center Design

Services

2003- C1190010153

2004- C1190010153

2005- C1190010153 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.

Competed Media 0 $24,500 0 $24,500 organization

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                           Method
                                   used in                  Obligations incurred
            Contract               awarding                 
            name and Purpose and   prime    Type of                                Obligation 
Entity   number      scope of work contract firm/individual  2003   2004      2005      total 
National Multimedia      Planning, Competed Media           $6,499 $14,362 $70,494    $91,355 
Park                       design,                                                 
Service, Planning    development,           organization                           
Harpers  and                                                                       
Ferry    Production  and                                                           
Center               production                                                    
                     of multimedia                                                 
         2003-       programs and                                                  
         C113098029; Web sites.                                                    
                     Also                                                          
         C1130030162 planning,                                                     
                     installation,                                                 
         2004-       and                                                           
         C1130030162 maintenance                                                   
                     of                                                            
                     audiovisual                                                   
         2005-       systems and                                                   
         C1130030162 hardware at                                                   
                     National Park                                                 
                     Service                                                       
                     locations.                                                    
                     The                                                           
                     purpose of                                                    
                     this                                                          
                     contract is                                                   
                     to                                                            
                     meet the                                                      
                     multimedia                                                    
                     planning and                                                  
                        production                                                 
                             needs                                                 
                     of the                                                        
                     Department of                                                 
                     the Interior,                                                 
                     National Park                                                 
                     Service, and                                                  
                     occasionally                                                  
                             other                                                 
                       agencies of                                                 
                     the                                                           
                     government,                                                   
                     by providing                                                  
                     ready access                                                  
                     to                                                            
                     the skills,                                                   
                     products, and                                                 
                     services                                                      
                     necessary to                                                  
                     produce and                                                   
                     deliver high-                                                 
                     quality                                                       
                     interpretive                                                  
                     multimedia                                                    
                     programs.                                                     

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                    Method                                    
                                    used in                  Obligations      
         Contract                   awarding                    incurred      
         name and   Purpose and     prime    Type of                          Obligation 
Entity   number     scope of work   contract firm/individual  2003 2004  2005      total 
National Multimedia Meet the        Competed Media           $14,835             $14,835 
Park                                                                          
Service, Planning   multimedia               organization                     
Harpers  and                                                                  
Ferry    Production planning and                                              
Center                                                                        
         2003-      production                                                
         C113098030 needs of the                                              
                    Department of                                             
                    the Interior,                                             
                    National Park                                             
                    Service, and                                              
                    occasionally                                              
                     other agencies                                           
                                 of                                           
                    the government,                                           
                    by providing                                              
                    ready access to                                           
                    the skills,                                               
                    products, and                                             
                    services                                                  
                    necessary to                                              
                    produce and                                               
                    deliver high-                                             
                    quality                                                   
                    interpretive                                              
                    film                                                      
                    programs. This                                            
                    includes                                                  
                    research,                                                 
                    treatment,                                                
                    scriptwriting,                                            
                    and                                                       
                    all phases of                                             
                    production and                                            
                    postproduction,                                           
                    with                                                      
                    installation                                              
                    and maintenance                                           
                    of audiovisual                                            
                    systems and                                               
                    hardware at                                               
                    National Park                                             
                    Service                                                   
                    locations.                                                

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                   Method                                           
                                   used in                                          
         Contract                  awarding                    Obligations          
                                                                  incurred          
         name and     Purpose and  prime       Type of                              Obligation 
Entity   number       scope of     contract    firm/individual  2003 2004      2005      total 
                      work                                                          
National Outdoor      Develop,     Not         Media             $62,861   $189,682   $419,822 
Park                  plan,                                     $167,279            
Service, Planning and and design   available   organization                         
Harpers                            for                                              
Ferry    Design       outdoor      competition                                      
Center                                                                              
         Services     interpretive                                                  
                      media.                                                        
         2003-        Outdoor                                                       
         P1170030023  exhibit                                                       
         2004-        planning and                                                  
                      design                                                        
                      services,                                                     
         P1142040014, including                                                     
         P1106040049, on-site                                                       
                      planning,                                                     
                      preparation                                                   
                      of                                                            
         P1142040013, exhibit                                                       
                      proposal,                                                     
                      text writing                                                  
         P1106040073  and final                                                     
         2005-        concept                                                       
                      design, and                                                   
         P1114050001, production.                                                   
         P1106050015                                                                

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                     Method                                       
                                     used in                  Obligations         
         Contract                    awarding                    incurred         
         name and    Purpose and     prime    Type of                             Obligation 
Entity   number      scope of work   contract firm/individual  2003 2004     2005      total 
National Multimedia  Meet the        Competed Media            $9,144 0   $13,703    $22,847 
Park                                                                              
Service, Planning    multimedia               organization                        
Harpers  and                                                                      
Ferry    Production  planning and                                                 
Center.                                                                           
         2003-       production                                                   
                     needs of the                                                 
         C113098028, Department of                                                
         C1130030160 the Interior,                                                
         2004-       National Park                                                
         C1130030160 Service, and                                                 
                     occasionally                                                 
         2005-        other agencies                                              
                                  of                                              
         C1130030160 the government,                                              
                     by providing                                                 
                     ready access to                                              
                     the skills,                                                  
                     products, and                                                
                     services                                                     
                     necessary to                                                 
                     produce and                                                  
                     deliver high-                                                
                     quality                                                      
                     interpretive                                                 
                     film                                                         
                     programs. This                                               
                     includes                                                     
                     research,                                                    
                     treatment,                                                   
                     scriptwriting,                                               
                     and                                                          
                     all phases of                                                
                     production and                                               
                     postproduction,                                              
                     with                                                         
                     installation                                                 
                     and maintenance                                              
                     of audiovisual                                               
                     systems and                                                  
                     hardware at                                                  
                     National Park                                                
                     Service                                                      
                     locations.                                                   

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

National Park Name not Service, available Intermountain

2003- Region Charge Card Provision of media consulting and training,
including media training for superintendents and other senior personnel
involved in the Winter Use Plan for Yellowstone and Grand Teton National
Parks. Services include message and sound bite development, use of TV
clips, videotaped mock interviews with analysis, and instruction on
effective delivery techniques.

Not Public relations $16,000 0 0 $16,000 competed firm

National Park Name not  Media consulting Not      Public    $15,500 0 0 $15,500 
                                                  relations             
Service,      available and training.    competed firm                  
Intermountain 2003-     Media training                                  
Region        Charge    and consultation                                
              Card      for                                             
                        superintendents,                                
                        including                                       
                        message                                         
                        development,                                    
                        effective                                       
                        presentation,                                   
                        and issue                                       
                        consultation.                                   
National Park Name not  Media            Not      Public    $7,297  0 0  $7,297 
                                                  relations             
Service,      available consultation and competed firm                  
Intermountain 2003-     training,                                       
Region        Charge    including                                       
              Card      production of a                                 
                        video news                                      
                        release on                                      
                        Winter Use Plan.                                

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                            Method
                                      used in                  Obligations incurred
                Contract              awarding                 
                name and Purpose and  prime    Type of                               Obligation 
Entity       number      scope of     contract firm/individual    2003   2004   2005      total 
                         work                                                        
National     Name not    Provide      Competed Public          $67,446 $115,771    0   $183,217 
Park                     media                 relations                             
Service,     available   relations             firm                                  
Outer                    support                                                     
Banks        2003-       for the                                                     
Group-Wright P519003A011 North                                                       
Brothers     2004-       Carolina                                                    
National     P5190040017 First Flight                                                
Memorial                 Centennial                                                  
                         Celebration,                                                
                         including                                                   
                         provision of                                                
                         media                                                       
                         support                                                     
                          for events,                                                
                                media                                                
                         tracking,                                                   
                         and                                                         
                         wrap-up                                                     
                         reports.                                                    

National    Name not             Law Competed Individual                   $20,000 $20,000 
Park                     enforcement          member                               
Service,    available   media                 of the media                         
                        relations                                                  
Washington              training,                                                  
Support     2005-       including                                                  
Office,     P2675050017 instructing                                                
Federal Law             four                                                       
Enforcement             Telnet                                                     
                        courses                                                    
Training                and two                                                    
Center                  on-site                                                    
                        courses,                                                   
                        regarding                                                  
                        media                                                      
                        relations as                                               
                        related to                                                 
                        law                                                        
                        enforcement.                                               
National    Exhibit     Develop,     Competed Media        $47,280 $10,000       0 $57,280 
Park                    plan,                                                      
Services,   Planning    and design            organization                         
            and                                                                    
Harpers     Design      interpretive                                               
Ferry                                                                              
Center      Services    media.                                                     
                        Exhibit                                                    
            2003-       planning and                                               
            C1190010158 design                                                     
            2004-       services,                                                  
            C1190010158 including                                                  
                        design                                                     
                        workshops,                                                 
                        research and                                               
            2005-       preparation                                                
                        of                                                         
            C1190010158 resource                                                   
                        packages,                                                  
                        development                                                
                        of                                                         
                        concept                                                    
                        plans,                                                     
                        preparation                                                
                        of                                                         
                        resource                                                   
                        information,                                               
                        and                                                        
                        final                                                      
                        exhibit plan                                               
                        packages.                                                  

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

                                             Method
                                         used in                  Obligations incurred
                   Contract              awarding                 
                   name and Purpose and  prime    Type of                              Obligation 
Entity         number       scope of     contract firm/individual 2003  2004      2005      total 
                            work                                                       
Office of      National     Usage        Not      Media              0 $11,000 $11,000    $22,000 
Communications Association  distribution competed organization                         
               of           of                                                         
               Farm         text and                                                   
                            audio                                                      
               Broadcasters news                                                       
                            releases to                                                
               Services     the NFBS and                                               
               (NFBS)       production                                                 
                            of two                                                     
               2004-        audio news                                                 
               NBCP04229    releases and                                               
                            text.                                                      
               2005-                                                                   
               NBCP05449                                                               

Public   Name not          Develop       Competed    Media        $15,000  $4,000  $3,000  $22,000 
Affairs,                                                                                  
Media    available         interface for             organization                         
Services                   a                                                              
                           tour of                                                        
         2003- 03PG107620  Reclamation's                                                  
                           Hungry Horse                                                   
                           Dam in                                                         
                           Montana,                                                       
                           including                                                      
                           writing                                                        
                           code, editing                                                  
                           photos, and                                                    
                           video, and                                                     
                           other                                                          
                           types of                                                       
                           support                                                        
                           media.                                                         
U.S.     Name not          Produce a     Not         Media        $85,750 $131,800        $217,550 
Fish and                   series                                                         
Wildlife available         of vignettes  available   organization                         
Service-                                 for                                              
National                   pertaining to competition                                      
Wildlife 2003-             the public                                                     
Refuge   98210-0-J077      and                                                            
System                     conservation                                                   
         2004-98210-0-J077 programs of                                                    
                           the National                                                   
                           Wildlife                                                       
                           Refuge                                                         
                           System,                                                        
                           produce                                                        
                           features, and                                                  
                           produce                                                        
                           vignettes and                                                  
                           full-length                                                    
                           programs for                                                   
                           outdoor                                                        
                           segment                                                        
                           of TV                                                          
                           station.                                                       

Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005

Method used in Contract awarding Obligations incurred

name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total

U.S. Fish and Name not Wildlife Service-available National Wildlife
2003-GS-

Refuge System 23F-0334K

2004-GS-23F-0334K Provide communications services, including: campaign
management system, media tracking, focus group research, public relations
activity, and support relating to major events in coordination with Fish
and Wildlife Service communications activities.

Competed Public relations $242,737 $120,026 0 $362,763 firm

U.S. Fish and Waterfowl Wildlife Service-Survey AEA Program 50th

2003-

GS23F0334K;

GS23F0335K

2005- GS23F0334K/ 982103x797 Consultation, design, and production
services. Developed overall look and identity for Waterfowl Program Survey
program and 50th anniversary. Reviewed current version of the
communication plan and fine-tuned messages and strategies.

Competed Advertising $29,870 $750 $30,620 agency

               Total $2,603,381 $3,272,101 $1,749,429 $7,624,911

             Source: GAO analysis of data submitted by departments.

Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal
Years 2003-2005

     o For fiscal years 2003 through 2005 (through March 31, 2005), the
       Department of the Treasury reported 16 contracts with obligations
       totaling about $152 million.
     o As shown in table 13, the 16 contracts consisted of 6 contracts with
       advertising agencies, with obligations of $91,146,674; 3 contracts
       with public relations firms, with obligations of $60,443,160; and 7
       contracts with media organizations, with obligations of $216,968.
       There were no reported contracts with individual members of the media.
     o A more detailed description of the department's contracts with media
       vendors is provided in table 14.

Table 13: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of the
Treasury

Obligations incurred Obligations incurred Obligations incurred 2003 2004
2005 Obligation total

Type of Number of Number of Number of Number of firm/individual Total contracts
                Total contracts Total contracts Total contracts

Advertising agency $30,008,518 3 $44,225,659 6 $16,912,497 5 $91,146,674

Public relations firm 34,385,466 2 11,150,758 2 14,906,936 2 60,443,160

Media organization 62,582 5 104,716 2 49,670 1 216,968

Individual member of the media 0 0 0000 00

                       Missing firm data 0 0 0 0 0 0 0 0

Total $64,456,566 10 $55,481,133 10 $31,869,103 8 $151,806,802

Source: GAO analysis of data submitted by departments.

Note: Figures for 2005 are for the first two quarters only.

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

    Table 14: Media Contracts Reported by the Department of the Treasury for
                             Fiscal Years 2003-2005

                                       Method                               
                                       used in                              
          Contract name                awarding                 Obligations             
          and            Purpose and   prime    Type of          incurred    Obligation
Entity    number         scope of work contract firm/individual   2003 2004       total 
                                                                       2005 
                                                    Public      $33,671,936             
Bureau of Public         Conduct a     Competed    relations     $9,743,246 $54,395,180
                                                                $10,979,998 
Engraving Education and  domestic and           firm                        
and       Awareness      international                                      
Printing                                                                    
          Program for    public                                             
                         education                                          
          Next           program to                                         
          Generation     communicate                                        
          U.S. Currency  information                                        
                         about                                              
                         the new,                                           
          2003-TEP-02-15 redesigned                                         
                         currency,                                          
          2004-TEP-02-15 including                                          
                         consumer                                           
            2005-TEP-    research,                                          
          02-15          campaign                                           
                         branding,                                          
                         outreach and                                       
                         database                                           
                         development,                                       
                         development                                        
                         of                                                 
                         educational                                        
                         materials,                                         
                         media                                              
                         relations,                                         
                         and                                                
                         product                                            
                         placement                                          

Bureau Name not   Produce        Competed Advertising $1,903,937 $2,594,077 $705,608 $5,203,622 
of the                                                                               
Public available  integrated              agency                                     
Debt                                                                                 
       2003-      marketing                                                          
       TPD01C0030 communications                                                     
                  services to                                                        
       2004-      educate the                                                        
                  public                                                             
       TPD01C0030 about the                                                          
                  features                                                           
                  and benefits                                                       
       2005-      of                                                                 
       TPD01C0030 Treasury                                                           
                  securities,                                                        
                  and the                                                            
                  availability                                                       
                  of the                                                             
                  products.                                                          
                  Provide                                                            
                  services in                                                        
                  Web                                                                
                  site design                                                        
                  and                                                                
                  development,                                                       
                  public                                                             
                  relations,                                                         
                  research, and                                                      
                  advertising.                                                       

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

                                               Method                                    
                                               used in                                   
            Contract name and                  awarding                 Obligations                 
                              Purpose and      prime    Type of            incurred      Obligation
Entity      number            scope of work    contract firm/individual  2003 2004  2005      total 
Federal     MSB Outreach      Provide          Competed     Public      $713,530 .         $713,530 
                              education                    relations                   . 
Crimes      Campaign          about                     firm                             
                              registration                                               
Enforcement                   and suspicious                                             
Network     2003-TPD-00-C0015 activity                                                   
(FinCEN)                      reporting with                                             
                              respect to the                                             
                              Bank Secrecy Act                                           
                              regulations to                                             
                              key                                                        
                              third-party                                                
                              organizations                                              
                              and                                                        
                              corporate                                                  
                              entities,                                                  
                              and their                                                  
                              members and                                                
                              employees, as                                              
                              well as                                                    
                              conducting                                                 
                              media outreach                                             
                              to                                                         
                              the African-                                               
                              American, Arab-                                            
                              American, Asian-                                           
                              American, and                                              
                              Latino/Hispanic-                                           
                              American                                                   
                              communities.                                               

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

                                  Method                                          
                                  used in                                         
           Contract               awarding                 Obligations                       
           name and Purpose and   prime    Type of         incurred               Obligation 
Entity     number   scope of work contract firm/individual 2003 2004         2005 total
Financial  Go       Conduct a     Competed Public           $1,407,512 $3,926,938 $5,334,450 
Management Direct   pilot                  relations firm                         
Service    Pilot    campaign to                                                   
           Campaign find                                                          
                    effective                                                     
                    ways to                                                       
(FMS)               promote                                                       
                    direct                                                        
                    deposit and                                                   
                    increase use                                                  
                    of                                                            
                    direct                                                        
                    deposit,                                                      
                    resulting in                                                  
                    a decline in                                                  
                    the                                                           
                    number of                                                     
                    checks                                                        
                    FMS disburses                                                 
                    to                                                            
                    Social                                                        
                    Security                                                      
                    and                                                           
                    Supplemental                                                  
                    Security                                                      
                    Income                                                        
                    benefit                                                       
                    recipients.                                                   
                    Conduct                                                       
                    campaign                                                      
                    development,                                                  
                    partner                                                       
                    relations,                                                    
                    media                                                         
                    relations,                                                    
                    materials                                                     
                    development                                                   
                    and                                                           
                    production,                                                   
                    advertising,                                                  
                    planning and                                                  
                    implementing                                                  
                    a                                                             
                    multicultural                                                 
                    marketing                                                     
                    approach to                                                   
                    reach target                                                  
                    audience,                                                     
                    and establish                                                 
                    measurement                                                   
                    procedures to                                                 
                    track                                                         
                    campaign                                                      
                    progress, and                                                 
                    prepare and                                                   
                    adhere to                                                     
                    budget.                                                       

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

                                              Method                                          
                                              used in                                         
         Contract name                        awarding                 Obligations                        
         and              Purpose and         prime    Type of            incurred             Obligation
Entity   number           scope of work       contract firm/individual   2003 2004       2005       total 
Internal    Multi-Year    Strategic           Competed Advertising     $16,757,079 $1,857,000 $41,460,206 
                                                                       $22,846,127            
Revenue     Communica     planning, concept            agency                                 
Service    tions Contract development, and                                                    
         2003-            execution of the                                                    
         TIRNO-02-D-00009 IRS's                                                               
         2004-            communications,                                                     
         TIRNO-02-D-      marketing, and                                                      
                          taxpayer                                                            
                          information                                                         
         00009             program, including                                                 
         2005-            corporate                                                           
           TIRNO-02-D-    communications                                                      
         00009            concepts,                                                           
                          strategic planning,                                                 
                          account                                                             
                          management,                                                         
                          market research,                                                    
                          multilingual/multic                                                 
                          ultural                                                             
                          communications,                                                     
                          internal                                                            
                          communications,                                                     
                          creative                                                            
                          development,                                                        
                          interactive                                                         
                          marketing, public                                                   
                          relations, direct                                                   
                          marketing, media                                                    
                          research and                                                        
                          buying, and                                                         
                          measurement and                                                     
                          evaluation.                                                         

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

                                                         Method                                        
                                                         used in                                       
         Contract name and                               awarding                 Obligations                     
                                            Purpose and  prime    Type of            incurred          Obligation
Entity   number                             scope of     contract firm/individual  2003 2004    2005        total 
                                            work                                                       
Internal            Recruitment/            Aid the IRS  Competed Advertising     0 $261,516  $748,440 $1,009,956 
                                            in the                                                     
Revenue             Advertising             development           agency                               
                                            of a                                                       
Service/                      and Marketing strategic                                                  
                                            approach                                                   
Office   Support                            to                                                         
of                                          recruitment                                                
                                            for                                                        
Human    Services                           all the                                                    
                                            major IRS                                                  
Capital  2004-GS-23F-0076J,TIRNO-04-Z-00011 occupations.                                               
         2005-GS-23F-0076J,TIRNO-04-Z-00011 Work                                                       
                                            includes                                                   
                                            research and                                               
                                            analysis,                                                  
                                            employment                                                 
                                            marketing,                                                 
                                            vacancy                                                    
                                            advertising,                                               
                                            IRS careers                                                
                                            Web-site,                                                  
                                            on-line                                                    
                                            marketing                                                  
                                            Collateral                                                 
                                            Catalogue,                                                 
                                            other                                                      
                                            Internet                                                   
                                            activities,                                                
                                            recruitment                                                
                                            marketing                                                  
                                            campaign                                                   
                                            support,                                                   
                                            national                                                   
                                            print                                                      
                                            media                                                      
                                            campaign,                                                  
                                            advertising,                                               
                                            television                                                 
                                            commercials,                                               
                                            and                                                        
                                            photo                                                      
                                            shoots.                                                    

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

                                  Method                                          
                                  used in                                         
       Contract name              awarding                 Obligations                        
       and           Purpose and  prime    Type of            incurred             Obligation
Entity number        scope of     contract firm/individual  2003 2004        2005       total 
                     work                                                         
United Name not      Develop new  Competed Advertising      $7,166,792 $6,602,843 $13,769,635 
States                                                                            
Mint   available     national              agency                                 
       2004-TM-K-258 advertising                                                  
       2005-TM-K-    program                                                      
                     focused on                                                   
                     promoting                                                    
                     the U.S.                                                     
                     Mint's core                                                  
       258           products.                                                    
                     This                                                         
                     includes                                                     
                     providing,                                                   
                     developing,                                                  
                     and                                                          
                     executing                                                    
                     the                                                          
                     national                                                     
                     advertising                                                  
                     program of                                                   
                     television                                                   
                     commercials,                                                 
                     radio and                                                    
                     print                                                        
                     advertising,                                                 
                     media                                                        
                     planning and                                                 
                     media buys,                                                  
                     program                                                      
                     management                                                   
                     services, ad                                                 
                     testing and                                                  
                     pre-                                                         
                     and                                                          
                     postcampaign                                                 
                     analysis.                                                    

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

Method

used in

Contract awarding

name and Purpose and prime Type of Obligations incurred Obligation

Entity number scope of work contract firm/individual 2003 2004 2005 total

United States Name not Mint available

2003-TM-K-211

Develop new national advertising program focused on promoting the

U.S. Mint's core products. This includes providing, developing, and
executing the national advertising program of television commercials,
radio and print advertising, media planning and media buys, program
management services, ad testing and pre- and postcampaign analysis.

Competed Advertising $11,347,502 $1,666,261 $13,013,763 agency

United    FY 04/05      Provide      Competed Advertising 0 $9,690,886 $6,998,606 $16,689,492 
States                  print and                                                 
Mint,     Advertising   broadcast             agency                              
Office                                                                            
of Sales                advertising                                               
and       2004-TM-K-258 for U.S.                                                  
Marketing               Mint                                                      
                        numismatic                                                
          2005-TM-K-    products                                                  
                        sold to                                                   
          258           the public                                                
                        by                                                        
                        engaging in                                               
                        creative                                                  
                        development,                                              
                        production,                                               
                        marketing                                                 
                        research,                                                 
                        and                                                       
                               media                                              
                         purchasing.                                              

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

                                     Method
                                    used in
Contract name Purpose awarding                 Obligations                 
and             and   prime    Type of            incurred      Obligation
Entity number  scope           firm/individual 2003  2004  2005      total 
                 of work contract                                  

                      Page 144 GAO-06-305 Media Contracts

United    Name not        Provide video Competed Media                $86,216 $49,670 $135,886 
States                                                                                
Mint,     available       support for            organization                         
Office                    50                                                          
of Sales                  States                                                      
and       2004-TMK-255    Quarter                                                     
Marketing                 Program,                                                    
                          Commemorative                                               
                          Coin                                                        
                          campaigns,                                                  
                          and media                                                   
                          event.                                                      
                          This includes                                               
                          production                                                  
                          and                                                         
                          distribution                                                
                          of                                                          
                          video and                                                   
                          radio                                                       
                          news releases                                               
                              under the                                               
                                name of                                               
                          the Untied                                                  
                          States                                                      
                          Mint.                                                       
United    Name not        Provide video Competed Media                $18,500          $18,500 
States                                                                                
Mint,     available       support for            organization                         
Office                    50                                                          
of Sales                  States                                                      
and       2004-TM-HQ-5853 Quarter                                                     
Marketing                 Program,                                                    
                          Commemorative                                               
                          Coin                                                        
                          campaigns,                                                  
                          and media                                                   
                          event.                                                      
                          This includes                                               
                          production                                                  
                          and                                                         
                          distribution                                                
                          of                                                          
                          video and                                                   
                          radio                                                       
                          news releases                                               
                              under the                                               
                                name of                                               
                          the Untied                                                  
                          States                                                      
                          Mint.                                                       
United    Name not        Provide video Competed Media        $17,500                  $17,500 
States                                                                                
Mint,     available       support for            organization                         
Office                    50                                                          
of Sales                  States                                                      
and       2003-TM-HQ-5499 Quarter                                                     
Marketing                 Program,                                                    
                          Commemorative                                               
                          Coin                                                        
                          campaigns,                                                  
                          and media                                                   
                          event.                                                      
                          This includes                                               
                          production                                                  
                          and                                                         
                          distribution                                                
                          of                                                          
                          video and                                                   
                          radio                                                       
                          news releases                                               
                              under the                                               
                                name of                                               
                          the Untied                                                  
                          States                                                      
                          Mint.                                                       

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

Method

used in

Contract awarding

name and Purpose and prime Type of Obligations incurred Obligation

Entity number scope of work contract firm/individual 2003 2004 2005 total

United States Name not Mint, Office available of Sales and 2003-TM-

Marketing HQ-5617 Provide video support for 50 States Quarter Program,
Commemorative Coin campaigns, and media event. This includes production
and distribution of video and radio news releases under the name of the
Untied States Mint.

Competed Media $15,460 $15,460 organization

United States Name not Mint, Office available of Sales and 2003-TM-

Marketing HQ-5218 Provide video support for 50 States Quarter Program,
Commemorative Coin campaigns, and media event. This includes production
and distribution of video and radio news releases under the name of the
Untied States Mint.

Competed Media $14,922 $14,922 organization

United States Name not Mint, Office available of Sales and 2003-TM-

Marketing HQ-5323 Provide video support for 50 States Quarter Program,
Commemorative Coin campaigns and media event. This includes production and
distribution of video and radio news releases under the name of the Untied
States Mint.

Competed Media $7,500 $7,500 organization

Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005

Method

used in

Contract awarding

name and Purpose and prime Type of Obligations incurred Obligation

Entity number scope of work contract firm/individual 2003 2004 2005 total

United States Name not Mint, Office available of Sales and 2003-TM-

Marketing HQ-5217 Provide video support for 50 States Quarter Program,
Commemorative Coin campaigns, and media event. This includes production
and distribution of video and radio news releases under the name of the
Untied States Mint.

Competed Media $7,200 $7,200 organization

             Total $64,456,566 $55,481,133 $31,869,103 $151,806,802

             Source: GAO analysis of data submitted by departments.

Appendix IX: Contracts with the Media: Department of Veterans Affairs, Fiscal
Years 2003-2005

     o For fiscal years 2003 through 2005 (through March 31, 2005), the
       Department of Veterans Affairs reported one contract with obligations
       totaling about $6 million.
     o As shown in table 15, the one contract was with an advertising agency,
       with obligations of $5,603,000.
     o A more detailed description of the department's single media contract
       is provided in table 16.

Table 15: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Veterans
Affairs

Obligations incurred
2003

Number of Type of firm/individual Total contracts

Obligations incurred Obligations incurred 2004 2005 Obligation total

Number of Number of Number of Total contracts Total contracts Total
contracts

Advertising agency $2,800,000 1 $2,130,000 1 $673,000 1 $5,603,000

Public relations firm 0 0 0 0 0 0 0

Media organization 0 0 0 0 0 0 0

Individual member of the media 0 0 0 00 0 0

Missing firm data 0 0 0 0 0 0 0

Total $2,800,000 1 $2,130,000 1 $673,000 1 $5,603,000

Source: GAO analysis of data submitted by departments.

Note: Figures for 2005 are for the first two quarters only.

Appendix IX: Contracts with the Media: Department of Veterans Affairs,
Fiscal Years 2003-2005

  Table16: Media Contracts Reported by the Department of Veterans Affairs for
                             Fiscal Years 2003-2005

                                                           Method                                                       
                                                           used in                                                      
                                                           awarding                                                     
           Contract name                     Purpose and   prime    Type of         Obligations Obligations Obligations Obligation 
                                             scope                                                                      
Entity     and number                        of work       contract firm/individual incurred    incurred    incurred         total 
                                                                                    2003        2004        2005        
Department Health Care Staff                 Provide       Competed Advertising      $2,800,000  $2,130,000    $673,000 $5,603,000 
of                                           recruitment            agency                                              
Veterans   Recruitment                       marketing and                                                              
Affairs                                      advertising                                                                
                                             services,                                                                  
                                             including the                                                              
           2003-GS-23F-0136KBPA101-049A3-029 establishment                                                              
                                             and                                                                        
                                             maintenance                                                                
                                             of an                                                                      
           2004-GS-23F-0136KBPA101           integrated,                                                                
                                             coherent                                                                   
                                             recruitment                                                                
           049A3-029                             marketing                                                              
                                                 campaign.                                                              
           2005-GS-23F-                      This includes                                                              
           0136KBPA101                       creating and                                                               
                                             developing                                                                 
           049A3-029and101-                  themes,                                                                    
                                             concepts,                                                                  
           049A3-087                         strategies,                                                                
                                             and                                                                        
                                             promotional                                                                
                                             items, design                                                              
                                             material, Web                                                              
                                             sites                                                                      
                                             on the                                                                     
                                             Internet and                                                               
                                             Intranet, and                                                              
                                             the                                                                        
                                             development                                                                
                                             of                                                                         
                                             necessary                                                                  
                                             electronic                                                                 
                                             underlying                                                                 
                                             databases and                                                              
                                             electronic                                                                 
                                             applications.                                                              

                Total $2,800,000 $2,130,000 $673,000 $5,603,000

             Source: GAO analysis of data submitted by departments.

Appendix X: Comments from the Department of Interior

                      Page 150 GAO-06-305 Media Contracts

                      Page 151 GAO-06-305 Media Contracts

                      Page 152 GAO-06-305 Media Contracts

                      Page 153 GAO-06-305 Media Contracts

                     Appendix XI: GAO Staff Acknowledgments

The following persons made key contributions to this report: Glenn Davis,

Jared Hermalin, R. E. Canjar, Jerry Sandau, Stuart Kaufman, Stan Kostyla,
Amanda Miller, Amy Bernstein, Tracy Harris, Sue Conlon, and Anthony
Pordes.

(440424)

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