Media Contracts: Activities and Financial Obligations for Seven
Federal Departments (13-JAN-06, GAO-06-305).
The federal government contracts with public relations firms,
advertising agencies, media organizations, and individual members
of the media to provide, among other things, messages about its
programs and services. As we have reported, there is a lack of
accurate governmentwide information on these contracts. Seven
federal departments account for nearly all the obligated federal
dollars for public relations and advertising activities in fiscal
year 2003--Commerce, Defense, Health and Human Services, Homeland
Security, Interior, Treasury, and Veterans Affairs. GAO submitted
a questionnaire to each of these seven departments to obtain
information for fiscal year 2003 through the second quarter of
fiscal year 2005 on (1) the number of contracts with public
relations firms, advertising agencies, media organizations, and
individual members of the media for which obligations have been
incurred; (2) the total amount of contract obligations incurred
on each contract by fiscal year; (3) the method by which the
contract was awarded--competed, noncompeted, follow-on to
competed action, or not available for competition; and (4)
summaries of the purpose and scope of work to be performed under
each contract.
-------------------------Indexing Terms-------------------------
REPORTNUM: GAO-06-305
ACCNO: A44798
TITLE: Media Contracts: Activities and Financial Obligations for
Seven Federal Departments
DATE: 01/13/2006
SUBJECT: Advertising
Budget obligations
Contract oversight
Data collection
Federal agencies
Federal aid programs
Financial analysis
Government contracts
Government information dissemination
Public relations
Statistical data
Federal Procurement Data System
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GAO-06-305
* Results in Brief
* Background
* Glossary of Terms
* Agency Comments and Our Evaluation
* Acknowledgments
* GAO's Mission
* Obtaining Copies of GAO Reports and Testimony
* Order by Mail or Phone
* To Report Fraud, Waste, and Abuse in Federal Programs
* Congressional Relations
* Public Affairs
United States Government Accountability Office
Report to Congressional Requesters
GAO
January 2006
MEDIA CONTRACTS
Activities and Financial Obligations for Seven Federal Departments
GAO-06-305
MEDIA CONTRACTS
Activities and Financial Obligations for Seven Federal Departments
What GAO Found
The departments reported a total of 343 media contracts, for which they
incurred obligations of $1.62 billion during the period of GAO's review.
Specifically, the departments reported 137 contracts (40 percent of the
total contracts) with advertising agencies, 131 contracts (38 percent)
with media organizations, 54 contracts (16 percent) with public relations
firms, and 8 contracts (2 percent) with individual members of the media.
For 13 contracts (4 percent), departments did not report on type of media
firm.
The departments incurred obligations of $1.4 billion with advertising
agencies (87 percent of the obligations), $197 million with public
relations firms (12 percent), $15 million (1 percent) with media
organizations, and $90,000 (less than 1 percent) with individual members
of the media.
With respect to method of award, GAO provided aggregate data on the extent
of competition for the surveyed contracts without assessing the validity
of individual contract actions. Using the four competition categories in
the Federal Procurement Data System, the departments reported that 263 (77
percent) of the media contracts were competed, 69 were not competed (20
percent), 7 were not available for competition (2 percent), and 4 were
follow-ons to competed action (1 percent). These methods of award are
permitted by various authorities. Competed awards accounted for $1.5
billion (92 percent) of the total media obligations. The purpose and scope
of the work described varied by department. For example, Homeland Security
incurred financial obligations related to the nation's readiness to
respond to terrorist attacks.
The departments reviewed a draft of this report and generally concurred
with GAO's findings; technical comments were incorporated as appropriate.
Contract Obligations by Type of Vendor for Fiscal Year 2003 through March
31, 2005
Percent
100
87 12
10
5
1 Less than 1
0
Advertising Public relationsMediaIndividual
membersagenciesfirmsorganizationsof the media
Obligations$1,401,816,961 $196,928,916 $15,345,418$90,340
Totals do not equal 100% due to missing dataSource: GAO analysis of
datasubmitted by departments
United States Government Accountability Office
Contents
Letter 1
Results in Brief 2
Background 4
Agency Comments and Our Evaluation 5
Appendix I Objectives, Scope, and Methodology 9
Appendix II Contracts with the Media: Summary of Departments,
Fiscal Years 2003-2005 11
Appendix III Contracts with the Media: Department of Commerce,
Fiscal Years 2003-2005 13
Appendix IV Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 23
Appendix V Contracts with the Media: Department of Health and
Human Services, Fiscal Years 2003-2005 58
Appendix VI Contracts with the Media: Department of Homeland
Security, Fiscal Years 2003-2005 93
Appendix VII Contracts with the Media: Department of the Interior,
Fiscal Years 2003-2005 99
Appendix VIII Contracts with the Media: Department of the
Treasury, Fiscal Years 2003-2005 136
Appendix IX Contracts with the Media: Department of Veterans 147
Affairs, Fiscal Years 2003-2005
Appendix X Comments from the Department of Interior 149
Appendix XI GAO Staff Acknowledgments 154
Tables Table 1: Number of Contracts and Incurred Obligations,
by Type of Firm, Fiscal Years 2003-2005 for All Seven
Departments Combined Table 2: Number of Contracts and
Incurred Obligations, by Type of Award, for Fiscal Years
2003-2005 for All Seven Departments Combined Table 3:.
Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the
Department of Commerce Table 4: Media Contracts Reported
by the Department of Commerce for Fiscal Years 2003-2005
Table 5: Number of Contracts and Incurred Obligations,
by Type of Firm/individual, for Fiscal Years 2003-2005
for the Department of Defense Table 6: Media Contracts
Reported by the Department of Defense for Fiscal Years
2003-2005 Table 7: Number of Contracts and Incurred
Obligations, by Type of Firm/individual, for Fiscal
Years 2003-2005 for the Department of Health and Human
Services Table 8: Media Contracts Reported by the
Department of Health and Human Services for Fiscal Years
2003-2005 Table 9: Number of Contracts and Incurred
Obligations, by Type of Firm/individual, for Fiscal
Years 2003-2005 for the Department of Homeland Security 12 12
Table 10: Media Contracts Reported by the Department of 13 14
Homeland Security for Fiscal Years 2003-2005 Table 11: 23 24
Number of Contracts and Incurred Obligations, by Type of 58 59
Firm/individual, for Fiscal Years 2003-2005 for the 93 94
Department of the Interior 99
Table12: Media Contracts Reported by the Department of the
Interior for Fiscal Years 2003-2005 100
Table 13: Number of Contracts and Incurred Obligations, by Type
of Firm/individual, for Fiscal Years 2003-2005 for the
Department of the Treasury 136
Table 14: Media Contracts Reported by the Department of the
Treasury for Fiscal Years 2003-2005 137
Table 15: Number of Contracts and Incurred Obligations, by Type
of Firm/individual, for Fiscal Years 2003-2005 for the
Department of Veterans Affairs 147
Table16: Media Contracts Reported by the Department of Veterans
Affairs for Fiscal Years 2003-2005 148
This is a work of the U.S. government and is not subject to copyright
protection in the United States. It may be reproduced and distributed in
its entirety without further permission from GAO. However, because this
work may contain copyrighted images or other material, permission from the
copyright holder may be necessary if you wish to reproduce this material
separately.
United States Government Accountability Office Washington, DC 20548
January 13, 2006
Congressional Requesters:
The federal government uses the services of the media to, among other
things, disseminate messages about its programs and services, ranging from
first responder readiness against terrorist attacks, consumer health
education, protection of the environment and wildlife, to military and
civilian recruitment. To communicate these messages to the general public
or particular target audiences, departments contract with media-related
vendors-public relations firms, advertising agencies, media organizations,
1 and individual members of the media-for a wide range of services,
including communication plans, marketing design strategies, public
relations campaigns, public service announcements, and educational
materials.
This report provides information on contracts by seven federal departments
with media vendors during fiscal year 2003 through the second quarter of
fiscal year 2005. The seven federal departments are Commerce (DOC),
Defense (DOD), Health and Human Services (HHS), Homeland Security (DHS),
Interior (DOI), Treasury, and Veterans Affairs (VA). The report provides
the following information for these departments: (1) the number of
contracts with public relations firms, advertising agencies, media
organizations, and individual members of the media for which obligations 2
have been incurred; (2) the total amount of obligations incurred on each
contract by fiscal year; (3) the method by which the contract was
awarded-competed, noncompeted, follow-on to competed action, and not
available for competition3-and (4) summaries of the purpose and scope of
work to be performed under each contract.
1
These terms are defined in a glossary on page 4.
2
Obligations refer to the dollar amounts of orders placed, contracts
awarded, services received, and similar transactions during a given period
that will require payments during the same or future periods.
3
These terms are defined in a glossary on pages 4-5.
Page 1 GAO-06-305 Media Contracts
Results in Brief
On the basis of the 2003 Federal Procurement Data System (FPDS)4 -the only
available governmentwide contract procurement database-seven selected
departments cumulatively accounted for nearly 100 percent of the total
obligated federal dollars on two key media measures, public relations and
advertising.
We collected the information presented in this report primarily through
the use of a questionnaire. The questionnaire collected information
related to each of our four objectives. In response to our questionnaire,
we received information from each of the seven departments. We reviewed
the information provided from the seven departments for inconsistencies,
missing data, and inaccuracies (we found, for example, cases where
reported obligations were inconsistent with contract dates, and where
suffixes within contract numbers were incorrectly stated). We did not
independently verify the questionnaire responses, but we contacted
department respondents, on an as-needed basis, to clarify issues with
respect to the questionnaire responses. Furthermore, it was beyond the
scope of our review to assess whether agencies followed procurement
regulations in awarding contracts. Additional detail on our scope and
methodology is contained in appendix I. We conducted our work from May
2005 through November 2005 in accordance with generally accepted
government auditing standards.
The departments reported a total of 343 media contracts, for which they
incurred obligations of $1.62 billion, from fiscal year 2003 through the
end of the second quarter, fiscal year 2005. The most contracts were with
advertising agencies, the least with individual members of the media.
Specifically, the departments reported 137 contracts (40 percent of the
total contracts) with advertising agencies, 131 contracts (38 percent)
with media organizations, 54 contracts (16 percent) with public relations
firms, and 8 contracts (2 percent) with individual members of the media.
For 13 contracts (4 percent), departments did not report information on
type of media firm.
In terms of financial obligations, the departments incurred the highest
financial obligations with advertising agencies, the least with individual
4
The Federal Procurement Data System is the central repository of
statistical information on federal contracting. The General Services
Administration is responsible for operating the system. At the time we
selected departments for review, fiscal year 2003 was the latest year for
which complete contracting information was available.
Page 2 GAO-06-305 Media Contracts
members of the media. The departments incurred financial obligations of
$1.4 billion (87 percent of the total obligations) with advertising
agencies, $197 million (12 percent) with public relations firms, $15
million (1 percent) with media organizations, and $90,000 (less than 1
percent) with individual members of the media. The contract percentage
distribution by type of firm and obligation was similar for all 3 years.
With respect to method of award, the departments reported that 263 (77
percent) media contracts were competed, 69 were not competed (20 percent),
7 were not available for competition (2 percent), and 4 were follow-ons to
competed action (1 percent). These methods of award are permitted by
various authorities. The departments also reported that competed awards
accounted for $1.5 billion of the total media obligations (92 percent),
follow-ons to competed action accounted for $73 million (5 percent of the
obligations), noncompeted awards accounted for $49 million (3 percent),
and contracts not available for competition accounted for $700,000 (less
than 1 percent). The distribution of method of award by obligation amount
was similar for all 3 years.
The purpose and scope of the work described varied by mission. For
example, DOC incurred obligations related to census activities and boater
safety; HHS incurred obligations for various types of health programs; DHS
incurred contracts for the preparation and response to terrorist attacks
and other emergencies; DOD and VA incurred obligations related to
recruiting; DOI incurred obligations related to its park services, Indian
affairs, and fish and wildlife; and Treasury incurred obligations related
to tax communications and the sales and marketing of its coins. Several
departments contracted for similar types of work activities, including the
planning and implementation of awareness campaigns, creative advertising
and placement, the design and marketing of consumer products and services,
the production and placement of audiovisual support materials, the
planning and implementation of communications strategies, and marketing to
various target audiences.
Detailed information regarding our objectives is contained in a series of
tables within the appendixes, as follows: Appendix II contains the
combined results for all seven departments; appendixes III-IX contain
department-specific results, including a listing of all media contracts by
department entity. 5 We provided a draft of this report to the seven
departments for comment. The departments generally concurred with the
information provided in the report. We incorporated technical comments as
appropriate from DOD, DHS, and DOI. In addition, we received formal
comments from DOI, which are contained in appendix X.
To clarify the terminology used in the questionnaire and report, we
provide a glossary of key terms.
Glossary of Terms Types of firms:
o Public relations firms are primarily engaged in designing and
implementing campaigns to promote the interest and image of their
clients (includes lobbying and political or public relations
consulting)
o Advertising agencies are primarily engaged in creating advertising
campaigns and placing such advertisements in the media. These agencies
are organized to provide a full range of services, including advice,
creative services, account management, production of advertising
material, and media planning and buying.
o Media organizations create content or acquire the right to distribute
content through various outlets, such as radio, television,
newspapers, and magazines, and provide that content to the public.
We use the term "primarily" in these above definitions, since public
relations firms and advertising agencies may at times engage in work that
varies somewhat from these definitions.
Types of awards:
o Competed: when an agency uses full and open competition to fulfill a
requirement, or when an agency uses a statutory exception to full and open
competition but receives more than one offer.
5
In reviewing the contract obligation data for each of the three years, a
blank will sometimes be indicated. This means that either there were no
financial obligations incurred for that year, or the respondent did not
know or did not report the obligations for that year.
Page 4 GAO-06-305 Media Contracts
o Not competed: when an agency makes a sole-source award or uses a
statutory exception to full and open competition but receives only one
offer.
o Follow-on to competed action: when an agency has authority to continue
a previously competed contract.
o Not available for competition: when there is no opportunity for
competition (e.g., certain utilities contracts) or when a statute
authorizes or requires contracting with a designated source (e.g.,
sole-source awards under the Small Disadvantaged Business Development
program).
We provided a draft of this report to the seven participating
departments-- DOC, DOD, HHS, DHS, DOI, Treasury, and VA. The departments
generally and Our Evaluation concurred with the information provided in
the report. We incorporated
technical comments from DHS, DOD, and DOI.
One department, DOI, provided formal comments, which are contained in
appendix X. DOI officials stated that they did not believe that certain
contracts included in our report fall within our definitions of public
relations firms, advertising agencies, and media organizations.
Specifically,
o DOI does not believe the production of National Park Service visitor
center materials, or certain training programs, falls within the scope
of our review.
o DOI recommended that we clarify the purposes of contracts sought so as
to make a determination as to whether these particular types of
visitor center materials and training programs should be included in
this report.
o DOI also stated that media efforts related to National Park Service
visitor center films, multimedia presentations, and exhibits should
not be included in the report as they do not, in DOI's view, fall
within our definition of public relations firms, advertising agencies,
and media organizations.
As part of our scope of work, we asked departments to provide all
contracts with public relations firms, advertising agencies, media
organizations, and individual members of the media, regardless of the type
of activity conducted within these categories. We did not ask departments
to limit the contracts they reported on to any specific types of
activities.
In addition, DOI stated that we were particularly seeking information on
contracts with parties who might be presenting government information
without acknowledging its source. This was not the case. As stated above,
we sought to obtain information on all contracts with public relations
firms, advertising agencies, media organizations, and individual members
of the media.
As we agreed with your office, unless you publicly announce the contents
of this report earlier, we plan no further distribution of it until 30
days from the date of this letter. We then plan to provide copies of this
report to the Secretaries of each department. Copies of this report will
also be made available to others upon request. In addition, this report
will be available at no charge on GAO's Web site at http://www.gao.gov.
If you or your staff have any questions about this report, please contact
me at (202) 512-4636 or [email protected]. Contact points for our Offices of
Congressional Relations and Public Affairs may be found on the last page
of this report. GAO staff that made major contributions to this report are
indicated in appendix XI.
Paul L. Jones
Director, Homeland Security and Justice Issues
List of Requesters
The Honorable Nancy Pelosi Democratic Leader House of Representatives
The Honorable Henry A. Waxman Ranking Minority Member Committee on
Government Reform House of Representatives
The Honorable George Miller Ranking Minority Member Committee on Education
and the Workforce House of Representatives
The Honorable David R. Obey Ranking Minority Member Committee on
Appropriations House of Representatives
The Honorable Elijah E. Cummings Ranking Minority Member Subcommittee on
Criminal Justice, Drug Policy
and Human Resources Committee on Government Reform House of
Representatives
The Honorable John D. Dingell Ranking Minority Member Committee on Energy
and Commerce House of Representatives
The Honorable Louise McIntosh Slaughter Ranking Minority Member Committee
on Rules House of Representatives
The Honorable Bennie G. Thompson Ranking Minority Member Committee on
Homeland Security House of Representatives The Honorable Gary L. Ackerman
Ranking Minority Member Subcommittee on the Middle East and Central Asia
Committee on International Relations House of Representatives
Appendix I: Objectives, Scope, and Methodology
On the basis of the 2003 FPDS reports, we selected for participation in
our survey the seven departments that accounted for almost 100 percent of
the federal obligated dollars for public relations and advertising
activities. We used FPDS to select these departments because it (1) is the
only governmentwide database of contract obligations and (2) provides
contract information on public relations and advertising obligations.
While we have reported that FPDS has limitations related to timely and
accurate data, 1 it was sufficient for our purposes because our selection
process did not require us to analyze departmental contract data with a
high level of precision.
To ascertain department contracts and their obligations during fiscal
years 2003-2005 (through the second quarter), we first researched the
departments to determine their organizational structure and to identify
all major department entities. In particular, we searched for entities
containing media, public affairs, and public relations offices, as these
offices may have been directly involved in media contract activities. We
developed a questionnaire that covered the information in our objectives
and distributed it by e-mail to a study coordinator within each of the
seven departments. The coordinator, in collaboration with other
knowledgeable individuals within the department, took responsibility for
distributing the electronic questionnaire to entities within the
department that we identified in our research, as well as other entities
thought to have been involved in media contracting. If the coordinator did
not distribute a questionnaire to one or more of the entities we
identified, the coordinator was asked to provide an explanation. We did
not independently verify that the department reached all entities involved
in media contracting. Department entities were instructed to complete a
separate questionnaire for each media contract for which obligations were
incurred for fiscal years 2003-2005 (end of second quarter of 2005). In
the event that an entity was not involved in any media contract
obligations during this period, the screening portion of the returned
questionnaire reflected that status. All completed entity questionnaires
were submitted through the study coordinator to us. Additionally, in
response to our questionnaire, DOD's Army Contracting Agency provided
us-in lieu of the questionnaire
1
GAO, Reliability of Federal Procurement Data, GAO-04-295R (Washington,
D.C.: Dec. 30, 2003); GAO, Improvements Needed to the Federal Procurement
Data System-Next Generation, GAO-05-960R (Washington, D.C.: Sept. 27,
2005). The General Services Administration is working to correct problems
in FPDS by developing a more rigorous process of agency certification of
the accuracy and completeness of FPDS data.
Page 9 GAO-06-305 Media Contracts Appendix I: Objectives, Scope, and
Methodology
itself-a data file containing contract information on domestic and
international Army installations doing media-related work.
The information received was based upon self-report questionnaires. We did
not independently review department contract files to ascertain the
accuracy of the information provided. However, we took all appropriate
means to ensure that the data entered into our computer system were
entered accurately, that there was no inappropriate modification or
deletion of the data, and that all computer processing performed was
conducted in a reasonably accurate, complete, and consistent manner. This
included verification of the data entry process and conducting internal
logic checks of the information for inconsistencies, inappropriate
reporting, and missing information. Where necessary, we followed up by
contacting the respondent completing the questionnaire. All computer
programs were double-checked, and all computer results were compared
against the information provided in the accompanying tables. There are no
known accurate governmentwide contract databases with which to compare
questionnaire obligation responses. A draft of this report was submitted
to each department for comment. Furthermore, it was beyond the scope of
our review to assess whether agencies followed procurement regulations in
awarding contracts. We conducted our work from May 2005 through November
2005 in accordance with generally accepted government auditing standards.
Appendix II: Contracts with the Media: Summary of Departments, Fiscal Years
2003-2005
o For fiscal years 2003 through 2005 (through March 31, 2005), Commerce,
Defense, Health and Human Services, Homeland Security, the Interior,
the Treasury, and Veterans Affairs reported 343 media contracts, with
obligations totaling about $1.6 billion.
o As shown in table 1, the 343 media contracts consisted of 137
contracts with advertising agencies, with obligations of
$1,401,816,961; 54 contracts with public relations firms, with
obligations of $196,928,916; 131 contracts with media organizations,
with obligations of $15,345,418; and 8 contracts with individual
members of the media, with obligations of $90,340. For the remaining
13 media contracts (4 percent), departments did not provide
information on the type of firm to which the contract was awarded.
o As shown in table 2, of the 343 contracts reported, a total of 263
contracts (77 percent) were competed, 69 (20 percent) were
noncompeted, 7 (2 percent) were not available for competition, and 4
(1 percent) were follow-on to competed action.
o As shown in table 2, competed contracts had obligations of
$1,495,481,136 (92 percent), noncompeted contracts had obligations of
$49,293,524 (3 percent), not available for competition contracts had
obligations of $659,636 (less than 1 percent), and follow-on to
competed action contracts had obligations of $73,436,470 (5 percent).
o A more detailed description of the department contracts with media
vendors is provided in the following department-specific appendixes.
Appendix II: Contracts with the Media: Summary of Departments, Fiscal Years
2003-2005
Table 1: Number of Contracts and Incurred Obligations, by Type of Firm,
Fiscal Years 2003-2005 for All Seven Departments Combined
Obligations incurred
2003
Type of Number of firm/individual Total contracts
Obligations incurred Obligations incurred 2004 2005 Obligation total
Number of Number of Number of Total contracts Total contracts Total
contracts
Advertising agency $507,907,063 72 $535,613,861 59 $358,296,037 44
$1,401,816,961
Public relations firm 104,092,030 30 44,096,624 37 48,740,362 18
196,928,916
Media organization 4,906,524 70 7,312,698 86 3,126,196 53 15,345,418
Individual member of the media 3,565 2 20,700 5 66,075 4 90,340
Missing firm data 917,912 6 1,910,099 10 1,861,020 4 4,689,031
Total $617,827,094 180 $588,953,982 197 $412,089,690 124 $1,618,870,766
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
Table 2: Number of Contracts and Incurred Obligations, by Type of Award,
for Fiscal Years 2003-2005 for All Seven Departments Combined
Obligations incurred 2003
Type of Number of firm/individual Total contracts
Obligations incurred Obligations incurred 2004 2005 Obligation total
Number of Number of Number of Total contracts Total contracts Total
contracts
Competed $561,299,366 132 $565,443,846 143 $368,737,924 91 1,495,481,136
Follow-on to competed action 51,894,232 2 5,631,194 3 15,911,044 2
73,436,470
Not competed 4,478,616 39 17,571,680 44 27,243,228 26 49,293,524
Not available for competition 154,880 7 307,262 7 197,494 5 659,636
Total $617,827,094 180 $588,953,982 197 $412,089,690 125 $1,618,870,766
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
Appendix III: Contracts with the Media: Department of Commerce, Fiscal Years
2003-2005
o For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of Commerce reported 32 contracts with obligations totaling
about $21 million.
o As shown in table 3, the 32 contracts consisted of 10 contracts with
public relations firms, with obligations of $19,591,152; 20 contracts
with media organizations, with obligations of $1,733,650; and 2
contracts with advertising firms, with obligations of $124,985. There
were no reported contracts with individual members of the media.
o A more detailed description of the department's contracts with media
vendors is provided in table 4.
Table 3:. Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Commerce
Obligations incurred
2003
Type of Number of firm/individual Total contracts
Obligations incurred Obligations incurred 2004 2005 Obligation total
Number of Number of Number of Total contracts Total contracts Total
contracts
Advertising agency 0 0 $124,985 2 0 0 $124,985
Public relations firm $395,703 3 7,595,449 8 $11,600,000 2 19,591,152
Media organization 554,690 7 703,872 14 475,088 9 1,733,650
Individual member of the media 0 00000 00
Missing firm data 0 0 0 0 0 0 0 0
Total $950,393 10 $8,424,306 24 $12,075,088 11 $21,449,787
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005 Appendix III: Contracts with the Media: Department of
Commerce, Fiscal Years 2003-2005
Table 4: Media Contracts Reported by the Department of Commerce for Fiscal Years 2003-2005
Contract Method used in Obligations
name and Purpose and awarding prime Type of incurred Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
BEA Development of Develop an Competed Public relations $40,667 $97,158 0 $137,825
Strategic overall firm
Communication communications
Plan plan for the
2003-GS-23F-0117K agency to help
increase its
profile among
public data
suppliers and
users and
create a
consistent
image for the
organization.
BEA Improvements to Provide Competed Public relations 0 $5,000 0 $5,000
Internal Web Site support for firm
2004-purchase the informal
card order testing of the
current bureau
services
intranet site
and the
proposed
redesign of
that site,
including
informal
usability
testing of the
proposed
redesign.
BEA Improvements to Implement Competed Public 0 $8,900 0 $8,900
improvements relations
Organizational to the bureau firm
newsletter,
Newsletter including the
provision of
assistance and
2004-purchase best solutions
card order to enhance
readership,
revamp
content,
streamline the
production
process, and
redesign the
look.
BEA Support BEA's Improve and Competed Public $80,200 $80,200
support the relations
Annual bureau's firm
annual
Conference conference
exhibit
Exhibit Program program. This
includes
understanding
2004- how to conduct
GS23F0119P evaluations,
identifying
new booth
designs and
formats,
acquiring
updated
exhibit
components and
equipment,
performing
logistics
planning, and
providing
appropriate
warehousing.
Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total
Census Benchmark Conduct a benchmark Not competed Public relations 0
$10,000 0 $10,000
Bureau Analysis of 2002-media analysis of news firm 2003 ACS Media
articles from January 2002 Coverage through mid-October 2003 that
referenced the
2004-YA1323-
03-SE-0448- "American Community
Survey" in the text or
headline, to determine the
effectiveness of the
Census Bureau
communications efforts.
Census Broadcast
Bureau Distribution
Services
2003-43-YABC-
372369
2004-YA1323-
04-SE-0393
Distribute Census Bureau Not competed Media $97,500 $66,000 0 $163,500
video news releases organization (VNRs) that demonstrate the everyday use
of census data, thereby encouraging the public to respond to the census
and its surveys. This includes developing a list of appropriate local,
cable, and national TV stations; developing the pitch and script; and
monitoring satellite pickup.
Census Broadcast
Bureau Distribution
Services
2003-43-YABC-
372360
2004-YA1323-
04-SE-0412
Distribute Census Bureau video news releases that demonstrate the everyday
use of census data, thereby encouraging the public to respond to the
census and its surveys. This includes developing a list of appropriate
local, cable, and national TV stations; developing the pitch and script;
monitoring satellite pickup; and writing a final evaluation report.
Not competed Media $56,000 $8,400 0 $64,400 organization
Census Broadcast Supplement Not Media $35,000 $6,000 0 $41,000
efforts of competed
the
Bureau Distribution Census Bureau organization
to provide
Services radio
stations with
opportunities
to conduct
2003-43-YABC-372361 interviews
with senior
staff and
subject area
2004-YA1323- specialists
about the
04-SE-0398 release of
census data,
especially
for media
events
held outside
Census
Bureau
facilities.
Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005 Appendix III: Contracts with the Media: Department of
Commerce, Fiscal Years 2003-2005
Method used
in awarding Obligations incurred
Contract name Purpose prime Type of Obligation
and
scope of
Entity and work contract firm/individual 2003 2004 2005 total
number
Census Broadcast News Assist the Competed Media 0 $60,000 0 $60,000
Census Bureau
Bureau Release in the organization
production,
pitching,
Production and distribution,
monitoring
and
Distribution analyzing the
pick-up, of
video news
2004-YA1323-04-NC-0688 releases in
both English
and Spanish.
Census Media Training Conduct media Competed Public relations 0 $32,111 0 $32,111
training, as
Bureau 2004-YA1323-03-SE-0477 needed, for firm
2005-YA1323- Census Bureau
senior staff
and subject
area
specialists
on how to be
an effective
03-SE-0477 government
spokesperson
during a
media
interview. A
key component
of each
training
session will
be
message
development
and
delivery. Census Media Training Conduct one-day training Competed Public relations $7,441 0 0 $7,441
Bureau workshops for firm
selected Census
2003-YA1323-03-SE-0318 Bureau Regional
Office and Local
Census
office managers
engaged
in the 2004 Census
Test in
New York City who
are
designated as media
spokespersons.
Census Profile America Provide radio Not Media $31,250 $31,400 $15,500 $78,150
stations with competed
Bureau Daily Radio prerecorded Census organization
Features Bureau data facts
and
2003-YA1323-03-SE-0102 figures for use as
2004-YA1323-04-SE-0391 interesting airtime
factoids, draft the
script for each day
of the month,
provide English
narration talent
for
features recorded
2005-YA1323- daily and
distributed monthly
05-SE-0239 to
profile America.
Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total
Census Promoting the
Bureau 2004 Overseas
Enumeration Test
2003-43-YA-BC-
377889
2004-43-YA-BC-
377889
Inform U.S. citizens residing in France, Mexico and Kuwait about the
Census Bureau 2004 Overseas Enumeration Test, to make them aware of the
options for participating in the test, and to encourage their
participation. Conduct the necessary research, provide campaign materials,
conduct third-party and media outreach, and conduct evaluation of the
outreach.
Competed Public relations $347,595 $1,362,080 0 $1,709,675 firm
MBDA Asian Fortune Advertise in the Not Media $2,030 $2,460 0 $4,490
Enterprise publication for competed organization
2003-30830 Minority
Enterprise
Development (MED)
Week Conference.
MBDA Minority Advertise in the Not Media $3,315 0 $3,315
Enterprise publication for competed organization
Advocate Minority
Magazine Enterprise
2004-1279 Development Week
Conference.
MBDA TIYM Publishing Advertise in Not Media $20,350 $10,000 $30,350
Co., Inc three yearbook competed organization
2004-148C publications
2005-2005-1057 (Hispanic,
African-American,
and Asian) for
Minority
Enterprise
Development Week
Conference.
NOAA A-73 Killer Submission and Not Media $12,910 0 0 $12,910
Whale Rescue promotion costs competed organization
Project/National within the
Promotion National Public
2003-CPTV Television
Invoice Network for the
documentary:
"Orphan
Orca-Saving
Springer."
Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005
Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total
NOAA Be Whale Wise Campaign
2005- NFFKAE50-5-00027 Purchase billboard advertising space for the Be
Whale Wise awareness campaign in Settle and Tacoma. Heighten awareness of
recreational boaters of the dangers of their activities to marine mammals
in the Puget Sound area and the civil penalties for violation of laws
designed to protect marine mammals.
Competed Media 0 0 $35,300 $35,300 organization
NOAA Be Whale Wise Campaign
2004- NFFKAE50-4-00015-02 Develop billboard ads and purchase billboard
advertising space for the Be Whale Wise awareness campaign in Seattle and
Tacoma. Heighten the awareness of recreational boaters of the dangers of
their activities to marine mammals in the Puget Sound area and the civil
penalties for violation of laws designed to protect marine mammals.
Not competed Media 0 $21,025 0 $21,025 organization
NOAA Be Whale Wise Campaign
2005- NFFKAE50-5-00024 Purchase bus advertising space for the Be Wise
awareness campaign in the King County Metro Area. Heighten the awareness
of recreational boaters of the danger of their activities to marine
mammals in the Puget Sound area and the civil penalties for violation of
laws designed to protect marine mammals.
Not competed Media 0 0 $11,246 $11,246 organization
Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005
Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total
NOAA Be Whale Wise Campaign
2004- NFKAE50400024 Purchase radio airtime for advertising for the Be
Whale Wise awareness campaign in Seattle. Heighten the awareness of
recreational boaters of the dangers of their activities to marine mammals
in the Puget Sound area and the civil penalties for violation of laws
designed to protect marine mammals.
Not competed Media 0 $10,695 0 $10,695 organization
NOAA Be Whale Wise Campaign
2005- NFFKAE50-5-00023 Produce radio advertising and purchase airtime for
the Be Whale Wise awareness campaign in Seattle. Heighten the awareness of
recreational boaters of the dangers of their activities to marine mammals
in the Puget Sound area and the civil penalties for violation of laws
designed to protect marine mammals.
Not competed Media 0 0 $10,512 $10,512 organization
NOAA Be Whale Wise Campaign
2004-NFKAE50-4-0023
Purchase bus advertising space for the Be Whale Wise awareness campaign in
the King County Metro Area. Heighten the awareness of recreational boaters
of the dangers of their activities to marine mammals in the Puget Sound
area and the civil penalties for violation of laws designed to protect
marine mammals.
Not competed Media 0 $9,000 0 $9,000 organization
Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005
Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total
NOAA Be Whale Wise Campaign
2004-NFKAE50-4-0025
Purchase theater advertising space for the Be Whale Wise awareness
campaign in the Puget Sound Region. Heighten the awareness of recreational
boaters of the dangers of their activities to marine mammals in the Puget
Sound area and the civil penalties for violation of laws designed to
protect marine mammals.
Not competed Media 0 $8,280 0 $8,280 organization
NOAA Be Whale Wise Campaign
2005- NFFKAE50-5-00028 Purchase radio airtime for the Be Whale Wise
awareness campaign in Seattle. Heighten the awareness of recreational
boaters of the dangers of their activities to marine mammals in the Puget
Sound area and the civil penalties for violation of laws designed to
protect marine mammals.
Not competed Media 0 0 $6,480 $6,480 organization
NOAA Be Whale Wise Campaign
2005- NFFKAE50-5-00025 Purchase billboard advertising space for the Be
Whale Wise awareness campaign in Seattle and Tacoma. Heighten the
awareness of recreational boaters of the dangers of their activities to
marine mammals in the Puget Sound area and the civil penalties for
violation of laws designed to protect marine mammals.
Not competed Media 0 0 $3,550 $3,550 organization
Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005 Appendix III: Contracts with the Media: Department of
Commerce, Fiscal Years 2003-2005
Method
used
in Obligations
awarding incurred
Contract name Purpose and prime Type of Obligation
scope of
Entity and number work contract firm/individual 2003 2004 2005 total
NOAA Graphic Design, Produce print Competed Advertising 0 $24,990 0 $24,990
ads to inform
Print Production the public of agency
a proposal to
and Distribution designate the
Services Northwestern
Hawaiian
Islands a
national
marine
2004-NC-ND6000-4-109 sanctuary,
and to inform
the public of
opportunities
for
participation
in the
designation
process.
Develop copy
and design
of ads to be
disseminated
through the
print media.
Page 21 GAO-06-305 Media Contracts
NOAA NOAA Video Educate the Competed Media $320,000 $450,000 $360,000 $1,130,000
public about
Specials on The NOAA organization
environmental
Weather Channel science and its
operation.
2003-DG1330-
02-CQ-0031
2004-DG1330-
02-CQ-0031
2005-DG1330-
02-CQ-0031
NOAA Name not Produce a series Not Media 0 $6,947 $22,500 $29,447
of spots competed
available as part of the organization
campaign to
2004- AB133F04SE081 raise public
6 2005- awareness of
AB133F04SE081 6 protected
species under
the Endangered
Species Act. The
spots are
designed to
educate the
public-at-large,
the fishing
community, and
interested
parties about
regulations
and
requirements,
including the
proper use of
recreational
fishing gear,
fisheries
management, and
protected
species biology.
NOAA Public Outreach Motivate broad, Competed Advertising 0 $99,995 0 $99,995
informed
and public
participation in agency
the
Communications: process to
designate the
Broadcast Northwestern
Hawaiian
Production and Islands Coral
Reef
Distribution Ecosystem as a
national
Services marine
sanctuary. This
includes
producing radio
2004-NC-ND6000-4-108 and TV public
service
announcements
(PSAs)
and ads.
Contract name Purpose and scope of Entity and number work Method used in
awarding Obligations incurred prime Type of Obligation contract
firm/individual 2003 2004 2005 total
Office of Travel and Tourism Industries International Travel and Tourism
Promotion Campaign
2004-GS23F0273N/DG 135004BR0001
2005- GS23F0273N/DG 135004BR0001 Increase international travel and tourism
to the United States from international markets. Develop and implement an
integrated advertising, marketing and public relations campaign, together
with a cooperative marketing program (in the United Kingdom and in Japan)
to raise awareness of the United States as a travel destination and to
motivate the purchase of travel services. The contractor shall also
undertake the measurement of the program's effectiveness.
Competed Public relations 0 $6,000,000 $9,600,000 $15,600,000 firm
U.S. Small Business IP Patent Educational and Outreach Trademark Campaign
Office 2005-GS-23F-0130M Educate businesses about the international
importance of intellectual property protection and the threats of
counterfeiting and piracy. Conduct a survey of small businesses and assess
the results. Use the results to craft a media and educational campaign,
create printed materials, design a Web site, conduct media outreach
activities, and assist in planning and conducting intellectual property
seminars.
Competed Public relations 0 0 $2,000,000 $2,000,000 firm
Total $950,303 $8,424,306 $12,075,088 $21,449,787
Source: GAO analysis of data submitted by departments. BEA = Bureau of
Economic Analysis MBDA = Minority Business Development Agency NOAA =
National Oceanic and Atmospheric Administration
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005
o For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of Defense reported 152 contracts with obligations totaling
about $1.1 billion.
o As shown in table 5, the 152 contracts consisted of 110 contracts with
advertising agencies, with obligations of $1,095,553,853; 28 contracts
with media organizations, with obligations of $976,626; 4 contracts
with public relations firms, with obligations of $3,694,798. There
were no reported contracts with individual members of the media.
o A more detailed description of the department's contracts with media
vendors is provided in table 6.
Table 5: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Defense
Obligations incurred Obligations incurred 2003 2004 Obligations incurred
2005 Obligation total
Type of Number of Number of Number of Number of firm/individual Total
contracts Total contracts Total contracts Total contracts
Advertising agency $412,822,284 56 $395,350,253 37 $287,381,316 34
$1,095,553,853
Public relations firm 0 0 1,942,074 2 1,752,724 3 3,694,798
Media organization 297,619 14 88,596 11 590,411 12 976,626
Individual member of the media 0 0 00 00 00
Missing firm data 891,412 3 1,905,099 8 1,861,020 4 4,657,531
Total $414,011,315 73 $399,286,022 58 $291,585,471 53 $1,104,882,808
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with
the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV:
Contracts with the Media: Department of Defense, Fiscal Years 2003-2005
Page 24 GAO-06-305 Media Contracts
Table 6: Media Contracts Reported by the Department of Defense for Fiscal Years 2003-2005
Method
used in Type of
Purpose awarding firm/individual Obligations
Contract name and and scope prime awarded prime incurred 2003 Obligation
Entity number of work contract contract 2004 2005 total
Air Name not available For gateway Competed Media $418,500 $418,500
Force 2004-F41999-04-Q-0532 promotion organization
program,
develop
concept,
name the
program,
develop
logo,
prepare
brochure,
conduct Web
site
development,
do photo
shoots, and
prepare and
edit
versions of
a
promotional
video.
Air Name not available For Competed Advertising $56,455 $56,455
Force 2004-F41999-04-F-0391 promotional agency
book,
produce show
calendar and
program, and
print five
sets of
25,000
programs, to
be delivered
to Lackland
Air Force
Base.
Air Name not available Ad placement Competed Media $100,861 $100,861
Force 2003-F41999-03-P-0272 for ITT and organization
membership
partnering
ads.
Air Name not available For Competed Advertising $99,447 $99,447
Force 2003-F41999-03-P-0035 corporate agency
PRISM survey
materials,
print and
provide
surveys and
envelopes.
Air Placement of Competed Media $88,953 $88,953
Force recruitment organization
Name not available newspaper
2005-F41999-05-F-0019 ads.
Page 25 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred 2003 Obligation
Entity number scope of work contract 2004 2005 total
Air Name not available For club card Competed Advertising $86,070 $86,070
Force 2005-F41999-05-F-0097 membership agency
promotion,
conduct art
direction,
copywriting,
copy editing,
computer
production,
prepress,
account
services,
proofing, and
courier
service.
Air Name not available Ad placement Competed Media $59,064 $59,064
Force 2003-F41999-03-P-0126 for leisure organization
travel ads.
Air Name not available Photography Competed Advertising $48,135 $9,925 $58,060
Force 2004-F41999-04-F-0450 and agency
promotional
poster
materials.
2005-F41999-04-F-0450
Air Name not available For tour Competed Advertising $55,144 $55,144
Force 2003-F41999-03-F-0137 commemorative agency
program,
print and
produce
programs,
including
graphic
design, photo
scans, and
boxing for
shipping.
Air Name not available Provide Competed Advertising $51,170 $51,170
Force 2004-F41999-04-F-0482 Football agency
Frenzy
promotion
materials for
clubs.
Air Name not available Provide Competed Advertising $49,389 $49,389
Force 2003-F41999-03-F-0374 Football agency
Frenzy
promotion
materials for
clubs.
Page 26 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred Obligation
Entity number scope of work contract 2003 2004 2005 total
Air Name not available Ad placement of Competed Media $48,510 $48,510
Force 2003-F41999-03-F-0571 program ads. organization
Air Name not available To attract Competed Advertising $24,000 $24,000
Force 2004-F41999-04-F-0208 potential agency
sponsors,
design, produce,
and print a
sponsorship book
for
marketing/promo
tional package.
Air Name not available For scheduled Competed Advertising $45,798 $45,798
Force 2005-F41999-05-F-0330 tour, conduct agency
design, photos,
print, and
program
revisions of
calendar,
schedule, and
program.
Air Name not available For Stars and Competed Advertising . . $40,995 $40,995
Force 2005-F41999-05-F-0311 Strikes bowling, agency
provide
promotional
items.
Air Name not available For market Competed Advertising $40,264 $40,264
Force 2005-F41999-05-f-0276 conference/plann agency
ing, create
concepts,
design, layouts,
and graphics;
provide rental
equipment,
photographer/vid
eographer
services, and
account
management/ev
ent
coordination.
Air Name not available Video Competed Media $39,405 $39,405
Force 2004-F41999-04-0250 sponsorship. organization
Page 27 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred 2003 Obligation
Entity number scope of work contract 2004 2005 total
Air Name not available Newspaper ad Competed Media $33,634 $33,634
Force 2005-F41999-05-F-0329 placement for organization
the Stars and
Strikes bowling
campaign.
Air Name not available Print Competed Advertising $32,032 $32,032
Force 2004-F41999-04-P-0122 collateral agency
materials
(i.e., posters,
brochures,
banners,
binders) for
Telling the
Services'
Story.
Air Name not available Print Competed Advertising $32,024 $32,024
Force 2004-F41999-04-F-0749 collateral agency
materials for
Football Frenzy
club promotion.
Air Name not available Print Competed Advertising $32,024 $32,024
Force 2004-F41999-04-F-0455 collateral agency
materials for
Football Frenzy
club promotion.
Air Name not available Print, package, Competed Advertising $31,418 $31,418
Force 2003-F41999-03-P-0235 and provide agency
Football Frenzy
promotional
materials.
Air Name not available Promotional Competed Advertising $30,344 $30,344
Force 2004-F41999-04-F-0265 items for Stars agency
and Strikes
bowling
program.
Air Name not available Design, Competed Advertising . $29,408 $29,408
Force 2004-F41999-04-F-0413 implementation, agency
production, and
printing of
different
prototypes for
commercial
sponsorship
effort.
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred 2003 Obligation
Entity number scope of work contract 2004 2005 total
Air Name not available Produce Competed Advertising $29,087 $29,087
Force 2003-F41999-03-F-0408 collateral agency
materials for
Air Force Club
Membership
Drive.
Air Name not available Promotional Competed Advertising $28,026 $28,026
Force 2003-F41999-03-F-0491 materials for agency
Bowl by Mail,
Read by Mail,
and Space Camp
(including
brochures,
banners,
graphic
design,
printing, and
packaging).
Air Name not available Provide Competed Advertising $14,010 $14,010
Force 2004-F41999-04-F-0713 creative agency
direction and
production of
posters for
Outdoor
Recreation
Awareness
Program.
Air Name not available Media buys of Competed Media $27,876 $27,876
Force 2004-F1999-04-F-0335 newspaper organization
advertisements
to promote
Stars and
Strikes
bowling.
Air Ad placement Competed Media $27,817 $27,817
Force Name not available for Aero Club organization
2003-F41999-03-F-0570 Program.
Method used in Type of
awarding firm/individual Obligations incurred
Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total
Air Force Name not available
2005-F41999-05-F-0022
Create campaign for Armed Forces Entertainment (AFE) Branding Plan,
including development and image for AFE, graphics for collateral
materials, Web concept content, media plan, and public relations/
publicity recommendations.
Competed Advertising $25,650 $25,650 agency
Page 29 GAO-06-305 Media Contracts
Air Name not available Provide Competed $23,490 $23,490
Force 2004-F41999-04-F-0724 vinyl logo
lettering
decals as
part of the
Telling the
Services'
Story.
Air Name not available Creative Competed Advertising $23,219 $23,219
Force 2004-F41999-04-F-0190 concept, agency
design, and
printing of
different
banners for
club
promotion
and
membership
acquisition.
Air Name not available Program Competed Advertising $22,501 $22,501
Force 2003-F41999-03-F-0550 promotional agency
items
(including
provision,
packaging,
and shipping
of ticket
folios).
Air Name not available Design, Competed Advertising $22,224 $22,224
Force 2004-F41999-04-F-0039 production agency
and print
coordination
of brochure,
mail
stuffers,
membership
kits, and
posters for
membership
acquisition
program.
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with
the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV:
Contracts with the Media: Department of Defense, Fiscal Years 2003-2005
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with
the Media: Department of Defense, Fiscal Years 2003-2005
Page 30 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
Purpose and awarding awarded prime Obligations
Contract name and scope of prime contract incurred Obligation
Entity number work contract 2003 2004 2005 total
Air Name not available Ad placement Competed Media $19,992 $19,992
Force 2003-F41999-03-P-0259 for organization
commercial
sponsorship
ads.
Air Name not available Placement of Competed Media $19,951 $19,951
Force 2003-F41999-03-P-0158 bowling organization
program
NASCAR
promotion
ads.
Air Name not available To promote Competed Advertising $19,705 $19,705
Force 2004-F1999-04-F-0400 club agency
membership,
provide
concept
development,
theme name,
posters,
banners, and
newspaper
ads.
Air Name not available Print and Competed Advertising $19,268 $19,268
Force 2003-F41999-03-F-0161 package agency
posters,
table tents,
invitations,
program
inserts, and
ads as tour
promotional
items.
Air Name not available Provide Competed Advertising $18,750 $18,750
Force 2003-F41999-03-P-0003 embroidered agency
caps as
Football
Frenzy
promotional
materials.
Air Name not available Develop Competed Advertising $17,160 $17,160
Force 2004-F41999-04-F-0732 program agency
items
related to
ticket and
travel
promotion.
Air Name not available Design, Competed Advertising $8,425 $8,425 $16,850
Force 2004-F41999-04-F-0195 produce, and agency
2005-F41999-04-F-0195 print
posters,
brochures,
and ads
related
toTelling
the
Services'
Story.
Page 31 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
Purpose and awarding awarded prime Obligations
Contract name and scope of prime contract incurred 2003 Obligation
Entity number work contract 2004 2005 total
Air Name not available Print Competed Advertising $16,248 $16,248
Force 2004-F41999-04-0168 collateral agency
materials
for Stars
and Strikes
promotion
for bowling
centers.
Air Name not available Provide Competed Advertising $15,645 $15,645
Force 2003-F41999-03-F-0547 golf towel agency
with
embroidered
design and
golf tees
with
imprint as
promotional
items for
Link Up 2
Golf,
Junior Golf
Program.
Air Name not available Provide Competed Advertising $15,135 $15,135
Force 2003-F41999-03-F-0529 cotton agency
twill caps
with
embroidered
logo,
T-shirts
with
imprint,
and
write-in
tags with
imprint, as
promotional
items for
Link Up 2
Golf,
Junior Golf
Program.
Air Name not available Produce Competed Advertising $14,650 $14,650
Force 2005-F41999-05-F-0020 concept and agency
design for
Football
Frenzy
promotional
items.
Air Name not available Printing of Competed Advertising $14,438 $14,438
Force 2004-F41999-04-F-0413 collateral agency
material
for tour
promotional
items.
Air Placement Competed Media $13,685 $13,685
Force of organization
newspaper
ads for
Name not available Aero club
2005-F41999-05-F-0038 promotion.
Page 32 GAO-06-305 Media Contracts
Method used Type of
in awarding firm/individual Obligations
Contract name and Purpose and prime awarded prime incurred 2003 Obligation
Entity number scope of work contract contract 2004 2005 total
Air Name not available Material for Competed Advertising $13,650 $13,650
Force 2004-F41999-04-F-0388 Football agency
Frenzy club
promotion
(including,
element
concept,
design,
production,
and print
coordination
of ads,
banners, and
meeting and
account
management).
Air Name not available Obtain Competed Advertising $12,500 $12,500
Force 2005-F41999-05-F-0275 primary agency
photographic
images for
Armed Forces
Entertainment
Branding
Campaign.
Air Name not available Develop Competed Advertising $11,396 $11,396
Force 2005-F41999-05-F-0332 various agency
promotional
items for
tour
(including
table tents,
ad slicks,
inserts,
postcards,
support
package,
computer
toppers,
vinyl
banners,
posters, and
T-shirts).
Air Name not available Printing and Not Media $3,500 $3,500 $3,500 $10,500
Force 2003-F34650-03-P-0054 distribution available organization
2004-FA8101-04-M-0445 services for
related to competition
the Oklahoma
Choices
magazine
2005-FA8101-05-M-0349
Page 33 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred Obligation
Entity number scope of work contract 2003 2004 2005 total
Air Name not available Provide prize Competed Advertising $10,212 $10,212
Force 2003-F41999-03-P-0247 giveaways, agency
such as
cruises to
Mediterranean
and to
Canada/New
England for a
program
promotion.
Air Name not available For a club Competed Advertising $10,197 $10,197
Force 2003-F41999-03-F-0392 membership agency
promotional
campaign,
provide
printing and
production
for posters,
counter
displays,
banners,
table tents,
counter pads,
and newspaper
ads.
Air Name not available Create six Competed Advertising $10,165 $10,165
Force 2003-F41999-03-P-0097 ads for a agency
program.
Air Name not available For the Competed Advertising $10,152 $10,152
Force 2003-F41999-03-P-0133 NASCAR agency
Bowling
Program,
provide
Coca-Cola
logoed items,
including:
portable
radios,
victory
T-shirts,
hats,
coolers, and
Fast Lanes
game pieces
and NASCAR
playing
cards.
Air Placement of Competed Media $9,996 $9,996
Force Air Force organization
Commercial
Name not available Sponsorship
2005-F41999-05-P-0004 ads.
Page 34 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred Obligation
Entity number scope of work contract 2003 2004 2005 total
Air Name not available Printing of Competed Advertising $9,925 $9,925
Force 2004-F41999-04-F-0005- collateral agency
material
(i.e.,
information,
ticket, and
travel
promotion
materials)
Air Name not available Material for Competed Advertising $9,800 $9,800
Force 2003-F41999-03-F-0248 Football agency
Frenzy club
promotion
(including,
element
concept,
design,
production,
and print
coordination
for logo,
table tent,
coaster,
cocktail
napkins,
banner, and
producing
newspaper
ad).
Air Name not available This includes Competed Advertising $9,561 $9,561
Force 2003-F41999-03-F-0009- certificates, agency
stationery,
letterhead,
CD labels,
return
address
cards, stage
graphics
panels.
Printing for
certificates,
program
shell,
schedules and
stationery.
Provide
talent
contest
promotional
items.
Air Provide Competed Advertising $8,863 $8,863
Force promotional agency
Name not available materials for
2004-F41999-04-F-0108 tour.
Page 35 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
Purpose and awarding awarded prime Obligations
Contract name and scope of prime contract incurred Obligation
Entity number work contract 2003 2004 2005 total
Air Name not available Provide Aero Competed Advertising $8,550 $8,550
Force 2003-F41999-03-P-0309 Club Program agency
promotional
items,
including
pop-up
travel alarm
clocks with
logo and
compass/key
ring with
logo.
Air Name not available Develop Competed Advertising $8,496 $8,496
Force 2003-F41999-03-F-0003 program agency
promotional
items,
including
embroidering
logo on
provided
materials
(duffel
bags, denim
shirts, and
zip ticket
wallet).
Air Name not available Provide link Competed Advertising $8,421 $8,421
Force 2005-F41999-05-F-0279 Up 2 Golf agency
Youth
Program
promotional
items,
including
embroidering
logo on golf
towels,
providing
towels, tee
packs,
write-on
tags, cotton
twill caps,
and
T-shirts.
Air Name not available Construct Competed $7,995 $7,995
Force 2004-F41999-04-0750 Aero Club
promotion
for "Be A
Pilot,"
including
promotion
elements
concept,
design,
production,
and print
coordination
of ads,
posters,
banners, and
monitor
toppers.
Page 36 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and scope prime contract incurred 2003 Obligation
Entity number of work contract 2004 2005 total
Air Name not available Provide sports Competed Advertising $7,958 $7,958
Force 2003-F41999-03-F-0544 photos for agency
promotional
items.
Air Name not available Print awareness Competed Advertising $7,915 $7,915
Force 2004-F41999-04-F-0742 material for agency
contract, Bolling
Air Force Base.
Customer
awareness Bolling
AFB.
Air Name not available Place recruitment Competed Media $7,573 $7,573
Force 2005-F41999-05-F-0017 newspaper ads. organization
Air Name not available Print collateral Competed Advertising $7,148 $7,148
Force 2004-F41999-04-P-0034 material for agency
awareness of
Sports and
Fitness Athletic
Program.
Air Name not available Develop Sports Competed Advertising $7,023 $7,023
Force 2003-F41999-03-F-0531 and Fitness agency
promotional
items, including
designing
brochures for
poster series.
Air Name not available Production/printi Competed Advertising $6,620 $6,620
Force 2005-F41999-05-F-0307 ng of rubber agency
counter mats.
Purpose: Telling
the Services'
Story promotional
campaign.
Method
used in Type of
Purpose awarding firm/individual Obligations
Contract name and prime awarded prime incurred Obligation
Entity and scope contract 2003 2004 2005 total
number of work contract
Air Name not Designing and Competed Advertising $6,527 $6,527
Force
available producing of agency
display and
photography
2003-F41999-03-F-0254 services.
This includes
tour display.
Air Name not Provide Aero Competed Advertising $6,295 $6,295
Force
available Club agency
promotional
materials,
including
2003-F41999-03-F-0498 designing,
printing, and
producing,
for
danglers,
post
cards, and
trifold
brochures;
print
coordination;
provide
finished
files on CD,
counter cards
w/brochure
holders, and
stock photos.
Page 37 GAO-06-305 Media Contracts
Air Name not available Develop UBU Competed Advertising $6,291 $6,291
Force 2005-F41999-05-F-0149 "To The Max" agency
campaign
promotional
items,
printing
flyer and
providing
banner
hardware.
Air Name not available Provide Club Competed Advertising $6,286 $6,286
Force 2003-F41999-03-F-0523 Membership agency
Campaign
promotional
materials,
including
card holder
base, sign
holder, and
print and
trim
inserts.
Air Place Competed Media $6,114 $6,114
Force Name not available commercial organization
2003-F41999-03-P-0306 sponsorship.
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred 2003 Obligation
Entity number scope of work contract 2004 2005 total
Air Name not available Provide Competed Media $6,070 $6,070
Force 2004-F41999-04-P-0265 various items organization
. for annual
conference,
including
advertisements
package, and
Annual
Sponsorship
Conference
Workbook.
Air Name not available 2006 Air Force Competed Media $6,070 $6,070
Force 2005-F41999-05-P-0007 commercial organization
sponsorship.
Air Name not available Print Competed Advertising $5,940 $5,940
Force 2004-F41999-04-F-0004 collateral agency
material for
Aero Club
promotion "Be
a Pilot."
Air Name not available Develop Golf 4 Competed Advertising $5,780 $5,780
Force 2003-F41999-03-F-0527 Kids Program agency
promotional
items,
including
designing and
producing
logo, counter
card, and
brochure.
Air Name not available Develop items Competed Advertising $5,653 $5,653
Force 2004-F41999-04-F-0162 for the Stars agency
and Strikes
promotion for
bowling
centers,
coordinating
the design,
production,
and printing
of all
elements for
promotion.
Method Type of
used in firm/individual
Purpose and awarding awarded prime Obligations
Contract name and scope of prime contract incurred Obligation
Entity number work contract 2003 2004 2005 total
Air Name not available Design, Competed Advertising $5,492 $5,492
Force 2003-F41999-03-F-0557 edit, and agency
produce
trifold
brochure
and counter
card;
provide
photo CD
with images
of teens
graduating
and
attending
school.
Purpose:
Club
Scholarship
Program
promotional
items
Air Name not available Provide Competed Advertising $5,476 $5,476
Force 2005-F41999-05-P-0009 coffee mugs agency
with logo
imprinted
on them:
provide
commercial
sponsorship
promotional
items.
Air Name not available Place Competed Media $5,426 $5,426
Force 2003-F41999-03-P-0034 commercial organization
sponsorship
ads
Air Name not available Design, Competed Advertising $5,412 $5,412
Force 2004-F41999-04-Q-0532 edit, and agency
produce a
trifold
brochure
and counter
card that
will
explain
Club
Scholarship
Program.
Method used in Type of
awarding firm/individual Obligations incurred
Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total
Air Force Name not available
2005-F41999-05-F-0296
Develop Stars and Strikes bowling program promotional items at Bolling
AFB. This includes designing, revising, producing, and printing
danglers/counter cards, posters, table tents, banners, entry box header
cards, punch cards, coupons, print ads, and prepromotional posters.
Competed Advertising $5,100 $5,100 agency
Page 40 GAO-06-305 Media Contracts
Air Name not available Produce Competed Advertising $4,858 $4,858
Force promotional agency
materials.
2004-F41999-04-F-0570
Air Name not available Produce Competed Advertising $4,805 $4,805
Force 2003-F41999-03-F-0543 Talent agency
Contest
2003,
promotional
materials,
including
posters,
flyers, and
display
graphics.
Air Name not available Produce AF Competed Advertising $4,270 $4,270
Force 2003-F41999-03-F-0027 Sports agency
program
collateral
materials,
including
poster and
brochure.
Air Hook Up 2 Competed Media $4,188 $4,188
Force Bolling AFB organization
Promotion
Name not available newspaper
2005-F41999-05-F-0016 ads.
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with
the Media: Department of Defense, Fiscal Years 2003-2005 Appendix IV:
Contracts with the Media: Department of Defense, Fiscal Years 2003-2005
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005
Page 41 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred Obligation
Entity number scope of work contract 2003 2004 2005 total
Air Name not available Produce Competed Advertising $4,130 $4,130
Force 2003-F41999-03-P-0295 commercial agency
sponsorship
promotional
materials,
including
Post-it pads,
mouse and
mint holders,
and pens.
Air Name not available Design and Competed Advertising $4,114 $4,114
Force 2005-F41999-05-F-0271 produce agency
danglers,
counter
displays,
posters, and
static clings
for "To the
Max"
promotion.
Air Name not available Produce AF Competed Advertising $4,068 $4,068
Force 2003-F41999-03-F-0079 Clubs agency
Scholarship
Program
promotional
materials,
including
printing and
producing.
Air Name not available Provide golf Competed Advertising $4,065 $4,065
Force 2003-F41999-03-F-0542 towel with agency
embroidered
design for
Link Up 2
Golf Junior
Golf Program.
Air Name not available Develop Link Competed Advertising $3,976 $3,976
Force 2003-F41999-03-P-0310 Up 2 Golf agency
Junior Golf
Program
promotional
items,
including
certificates,
note cards,
and golf
border fun
frames paper.
Air Provide Competed Advertising $3,942 $3,942
Force creative agency
concept. Sign
and produce
Fitness
Name not available Program
2005-F41999-05-F-0285 poster.
Page 42 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
Purpose and awarding awarded prime Obligations
Contract name and scope of prime contract incurred 2003 Obligation
Entity number work contract 2004 2005 total
Air Name not available Provide Competed Advertising $3,882 $3,882
Force 2005-F41999-05-F-0290 printing agency
and folding
of
brochures
and counter
cards for
AF Club
scholarship
program
promotional
items.
Air Name not available Place Competed Media $3,615 $3,615
Force 2003-F41999-03-P-0231 commercial organization
sponsorship
ads.
Air Name not available Produce Competed Advertising $3,380 $3,380
Force 2003-F41999-03-F-0567 club agency
scholarship
program
promotional
items,
including
brochure;
print
counter
cards, and
apply easel
backs.
Air Name not available Place Competed Media $3,342 $3,342
Force 2004-F41999-04-0266 commercial organization
sponsorship
ads.
Air Name not available Develop AF Competed Advertising $3,325 $3,325
Force 2003-F41999-03-F-0073 Sports agency
program
collateral
materials (
i.e.,
brochures
and
posters).
Air Print Competed Advertising $3,240 $3,240
Force collateral agency
material
for Aero
Club
promotion,
Name not available "Be A
2004-F41999-04-F-0740 Pilot."
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred Obligation
Entity number scope of work contract 2003 2004 2005 total
Air Name not available Concept and Competed Advertising $3,206 $3,206
Force 2003-F41999-03-F-0347 redesign agency
promotional
material for
Members Reward
(club card
membership)
program.
Air Name not available Create, design, Competed Advertising $3,200 $3,200
Force 2005-F41999-05-P-0120 produce, and agency
copy PowerPoint
presentation for
Telling the
Services' Story.
Air Name not available Printing, Competed Advertising $3,198 $3,198
Force 2003-F41999-03-F-0410 stitching, agency
packaging, and
shipping
magazines,
posters, and
flyers. Teen
Aviation Camp.
Air Name not available Print posters, Competed Advertising $3,189 $3,189
Force 2005-F41999-05-F-0284 danglers/counter agency
cards, and
static clings
for To The Max
promotion.
Air Name not available Print for Link Competed Advertising $3,168 $3,168
Force 2003-F41999-03-F-0569 Up 2 Golf Junior agency
Golf Program.
Air Name not available Provide Competed Advertising $2,985 $2,985
Force 2003-F41999-03-F-0549 backpacks agency
w/embroidered
logo for Read by
Mail (Youth)
program.
Page 44 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred 2003 Obligation
Entity number scope of work contract 2004 2005 total
Air Name not available Produce Competed Advertising . $2,605 $2,605
Force 2004-F41999-04-F-0723 promotional agency
items for
bowling
programs to
grow new
bowlers. Hook
Up 2 Bowling
promotion.
Air Name not available Provide Competed Advertising $2,580 $2,580
Force 2003-F41999-03-F-0572 computer bag agency
w/embroidered
design for
Football
Frenzy
promotion.
Air Name not available Design and Competed Advertising $2,495 $2,495
Force 2003-F41999-03-F-0548 produce agency
updated AF
Services
Agency logo.
Air Name not available Print counter Competed Advertising $2,495 $2,495
Force 2003-F41999-03-P-0268 card mounted agency
to chipboards
with easel
back for Club
Membership
Program.
Air Name not available Provide Competed Advertising $2,331 $2,331
Force 2003-F41999-03-F-0036 cotton agency
T-shirts and
microfiber
body bags
with clubs'
logo
imprinted for
Football
Frenzy
promotion.
Air Name not available Design a Competed Advertising $2,210 $2,210
Force ticket folio agency
to hold large
and small
tickets.
2003-F41999-03-F-0526
Page 45 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
awarding awarded prime Obligations
Contract name and Purpose and prime contract incurred Obligation
Entity number scope of work contract 2003 2004 2005 total
Air Name not available Print Competed Advertising $2,145 $2,145
Force materials for agency
golf centers.
2004-F41999-04-F-0701
Air Name not available Design and Competed Media $2,004 $2,004
Force 2004-F41999-04-F-0729 produce four organization
new
promotional
products for
the Hook UP 2
Bowling
campaign and
develop
printed
pieces to
coordinate
and grow from
logo.
Air Name not available Provide Competed Advertising $1,988 $1,988
Force 2003-F41999-03-P-0258 T-shirts with agency
embroidered
logo and
canvas
adjustable
ball caps for
Youth-Teen
Program.
Air Name not available Media buy for Competed Media $1,716 $1,716
Force 2004-F41999-04-0400 one organization
quarter-page
black and
white
newspaper
advertisement
for the Link
Up 2 Golf
programs.
Air Name not available Rewrite Competed Advertising $1,600 $1,600
Force 2003-F41999-03-P-0060 survey to agency
corporate
PRISM survey
electronic
format.
Air Name not available Produce/print Competed Advertising $1,460 $1,460
Force 2003-F41999-03-F-0028 static clings agency
and posters
for Smoke
Free
Awareness
Campaign.
Air Print and Competed Advertising $1,384 $1,384
Force trim Bowling agency
Customer
Name not available Satisfaction
2003-F41999-03-F-0407 poster.
Page 46 GAO-06-305 Media Contracts
Method Type of
used in firm/individual
Purpose awarding awarded prime Obligations
Contract name and and scope prime contract incurred Obligation
Entity number of work contract 2003 2004 2005 total
Air Name not available Print Competed Advertising $1,325 $1,325
Force 2004-F41999-04-F-0101 collateral agency
material
for
promotion
to help
grow new
golfers.
Air Name not available Print and Competed Advertising $835 $835
Force 2003-F41999-03-F-0400 fold agency
brochures
and
counter
display
inserts
for JR
Golf
promotion.
Air Name not available Print Competed Advertising $793 $793
Force 2004-F41999-04-F-0725 collateral agency
material
for Hook
Up 2
Bowling
promotion.
Air Name not available Reformat Competed Advertising $675 $675
Force 2005-F41999-05-F-0305 original agency
Telling
the
Services'
Story
Campaign
poster
into a
horizontal
counter
mat.
Air Name not available Provide a Competed Advertising $636 $636
Force 2005-F41999-05-F-0079 promotion agency
item for
Hook Up 2
Bowling
program.
Air Name not available Provide Competed Advertising $482 $482
Force 2003-F41999-03-F-0541 expandable agency
backpack
with logo
imprint
for Teen
Aviation
Camp.
Air Name not available Design and Competed Advertising $300 $300
Force 2005-F41999-05-F-0040 produce agency
two insert
pieces for
Golf Pure
promotion.
Air Embroider Competed Advertising $288 $288
Force logo on agency
bowling
bags for
Hook Up 2
Name not available Bowling
2005-F41999-05-F-0076 promotion.
Method
used in Type of
Purpose awarding firm/individual Obligations
Contract name and prime awarded prime incurred Obligation
Entity and scope contract 2003 2004 2005 total
number of work contract
Air Name not Provide Competed Advertising $286 $286
Force flip-top
available calculator with agency
services' logo
for
2003-F41999-03-F-0063 commercial
sponsorship
promotion.
Air United States Air Design, create, Competed Advertising $63,000,000 $68,000,000 $48,000,000 $179,000,000
Force
Force produce, place, agency
National/Local and execute all
Advertising marketing and
Partnership advertising
2003-F41689-00-D-0704-5028 campaigns in
2004-F41689- all appropriate
media in
support of Air
Force
00-D-0704-5039 recruiting
2005-F41689- programs,
00-D-0704-5052 including
strategic
planning and
program
development;
pre- and post-
advertising
research and
tracking;
production and
placement of
national,
regional, and
local
advertisements.
Army Army FA46, Develop the Not 0 0 $521,000 $521,000
Public Affairs, Army Public competed
Intermediate Level Affairs,
Education (ILE) Intermediate
Course Level Education
Development (ILE), Course for
Army Public Affairs
2005-DABT60-00-D- Officers.
0004,DO#134
Method used in Type of
awarding firm/individual Obligations incurred
Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total
Army Army Public Provide a white-Competed Public relations 0 0 $132,000
$132,000 Affairs Battlefield paper study of firm Command, the technical
Control, aspects of Army Communications, Public Affairs and Computers
battlefield (C4) Architecture command, Study control,
communication,
2005-DAAB07-and computers
architecture.
03-D-B009
Army FA46 Public Affairs Proponency Support
Contract Number Not Available Provide analysis of impact of Army Force
Development decisions on the Army Public Affairs force and develop
briefing products and input documents reflecting the Army Public Affairs
proponent position, including briefing documents.
Follow-on to $133,000 $141,000 0 $274,000 competed action
Army FA46 Public Affairs Proponency Support
2005-Delivery Order #221 Provide analysis of impact of Army Force
Development decisions on the Army Public Affairs force and develop
briefing products and input documents reflecting the Army Public Affairs
proponent position, including briefing documents.
Follow-on to 0 0 $145,000 $145,000 competed action
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005
Method Type of
used in firm/individual
Contract Purpose and awarding awarded prime Obligations
name and scope of prime contract incurred Obligation
Entity number work contract 2003 2004 2005 total
Army Name not Conduct Competed $719,196 $1,039,466 $2,538,106
available extensive $779,444
research
and
2003-DASW01- collect
02-F-1631 information
for
message
2004-DASW01- development
that
02-F-1631 presents
the
2005-DASW01- Army's
strategic
perspective
02-F-1631 in
the Global War on Terrorism. This includes developing communications plans
that focus on message development and conducting analysis regarding the
most effective way to respond to issues raised by the key stakeholders and
by influencers.
Army W74V8H-04-F- Media pitches, Competed Public $1,120,724 $1,120,724
relations
1151 speakers firm
service
and bureau,
and
news story
GS-23F-0117K development in
support of
Soldiers in
the
Global War on
Terror.
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005 Appendix IV: Contracts with the Media: Department
of Defense, Fiscal Years 2003-2005 Appendix IV: Contracts with the Media:
Department of Defense, Fiscal Years 2003-2005
Method
used in Type of
awarding firm/individual Obligations
Contract name Purpose and prime awarded prime incurred Obligation
Entity and number scope of contract contract 2003 2004 2005 total
work
Army Name not Provide a Competed 0 $143,071 $155,554 $298,625
senior
available analyst to
analyze the
perceptions,
2004-DASW01-00-D-0002 activities,
and events
2005-DASW01-00-D-0002 surrounding
the Western
Hemisphere
Institute
for
Security
Cooperation
and
assist in
developing
public
affairs
plans for
other
Army
personnel
issues. This
includes
conducting
extensive
research and
collecting
information
used
for message
development
that
presents the
Army's
strategic
perspective
in
the Global
War
on
Terrorism.
To
provide Army
Public
Affairs
with support
for
the Western
Hemisphere
Institute
for
Security
Cooperation
and
other Army
personnel
issues.
Page 51 GAO-06-305 Media Contracts
Method used Type of
Purpose and in awarding firm/individual Obligations
Contract name and scope of prime awarded prime incurred 2003 Obligation
Entity number work contract contract 2004 2005 total
Defense In-Store Radio at Provide and Not Media $359 $371 0 $730
Commissary Dugway Commissary maintain available organization
Agency 2003-DECA08-01-P-0103 in-store for
radio at competition
Dugway
commissary.
2004-HDEC08-04-P-0047
2005-HDEC08-04-P-0047
Defense In-Store Radio at Provide and Not Media $1,080 $1,080 $1,080 $3,240
Commissary Fort Wainwright maintain available organization
Agency Commissary in-store for
2003-DECA08-02-P-0044 radio for competition
2004-DECA08-02-P-0044 background
music at
Fort
Wainwright
commissary.
2005-DECA08-02-P-0044
Defense In-Store Radio for Provide Not Media $696 $696 $696 $2,088
Commissary Memphis NAS in-store available organization
Agency Commissary radio for for
2003-DECA08-02-V-0055 background competition
music at
Memphis
commissary.
2004-DECA08-02-V0055
2005-DECA08-02-V0055
Defense In-store Radio for Provide Not Media $634 $2,536 $2,536 $5,706
Commissary Lemoore Commissary in-store available organization
Agency 2003-DECA08-03-P-0115 radio for for
background competition
music at
Lemoore
commissary.
2004-DECA08-03-P-0115
2005-DECA08-03-P-0115
Method
used in Type of
awarding firm/individual Obligations
Contract name Purpose and prime awarded prime incurred Obligation
Entity and number scope of contract contract 2003 2004 total
work 2005
Responsible $16,816,695
Defense Mullen Advertising for Competed Advertising $15,262,141 $47,565,908
$15,487,072
Human Contract strategic agency
Resources direction
and
Activity 2003-DASW01-02-D-0002 planning;
2004-DASW01- provide
direct mail
services;
execute the
02-D-0002 campaign
2005-DASW01- strategy;
02-D-0002 customized
media
relation
services to
include
development
and
execution
of
media
messages
and
strategies;
design and
maintain
Web
sites
associated
with the
JAMRS
program.
Method used in Type of
awarding firm/individual Obligations incurred
Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total
Marines Marine Corps Recruit Advertising Contract
2003-M00264-02-F-0213
2004-M00264-02-F-0213
2005-M00264-02-F-0213 Develop unique, high-quality materials that
consistently project and enhance the Marine Corps' image; perform surveys,
studies, analysis, and other services to meet Marine Corps requirements
for market, creative, attitude, retention and media research; Execute a
year-round, multimedia campaign to include paid and public service
programs, in both traditional and nontraditional media, direct mail,
print, and audiovisual support.
Competed Advertising $44,909,705 $41,815,079 $47,160,570 $133,885,354
agency
National Name not Design and Competed Advertising $1,058,961 $1,258,228 $1,178,029 $3,495,218
Guard available produce four agency
new print
advertisements
2003-DAHA90-02-D-0003 and develop
and place a
media
2004-DAHA90- plan for such
ads
02-D-0003 and others for
use in the
2005-DAHA90- Image
02-D-0003 Advertising
Campaign.
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005
Method
used in Type of
awarding firm/individual Obligations
Contract name Purpose and prime awarded prime incurred Obligation
Entity and number scope of work contract contract 2003 2004 total
2005
$69,486,331
Navy Navy Advertising Conduct Competed Advertising $62,733,461 $194,261,891
$62,042,099
marketing and agency
2003-N00600-00-D-6048 advertising
2004-N00600- research,
including
audience
00-D-6048 segmentation
2005-N00600- and analysis.
00-D-6048 Provide
comprehensive
fulfillment
operations,
database
management,
prospect
relationship
management,
and other
support
activities
consistent
with
current and
evolving
advertising
industry
practices.
Operate
contact-
response, or
call,
center.
Provide
training on
advertising
capabilities
in
support of
the
Navy
recruiting
mission.
Method used in Type of
awarding firm/individual Obligations incurred
Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total
Office of the America Supports Assistant You Program Secretary of Defense
2004-GS-23F-0054M
2005-GS-23F-0054M Provide strategies for planning, branding development,
and message projection; Web site design; planning/executi on of outreach
events and partnership development; design and implementation of media,
marketing, and advertising programs, including related collateral
material.
Competed Public relations 0 $821,350 $500,000 $1,321,350 firm
Office of the Scientific,
Secretary of engineering, and
Defense technical support
for media support
2004-MDA972-
02-A-0001
2005-MDA972-
02-A-0001
Receive media/public requests for information/interv iews; research
request, develop recommendation s for response. Schedule and monitor media
interviews once interview is approved by management. Research, write, and
edit news releases. Assist documentary productions. Support the office of
the director of DARPA in the area of media and public relations.
Competed 0 $421,030 0 $421,030
Appendix IV: Contracts with the Media: Department of Defense, Fiscal Years
2003-2005 Appendix IV: Contracts with the Media: Department of Defense,
Fiscal Years 2003-2005
Method
used in Type of
Purpose awarding firm/individual Obligations
Contract name and prime awarded prime incurred Obligation
Entity and scope contract 2003 2004 2005 total
number of work contract
Outreach Student Provide Competed $39,216 $96,432 $135,648
staff to
Division employees to help plan and
of execute
the Army with community community
relations relations
by
researching
2003-DASW01-98-D-0070 audiences,
2004-DASW01- planning
events, and
escorting
officials.
98-D-0070
Outreach W74V8H-04-F- To augment Competed Public $1,120,724 $1,120,724
the relations
Division 1151 Army Public firm
of
the Army Affairs,
Outreach
Division,
staff in
2004-GS-23F-0117K the
execution
and support
of
the program
Operation
Tribute to
Freedom by
developing
media
pitches,
speakers'
service,
speakers'
bureau,
news
story
development
and
pitching,
and
support for
conventions
and
special
events
that
support
soldiers in
the
Global War
on
Terror
Method Type of
used in firm/individual
Purpose and awarding awarded prime Contract
Contract name and scope of prime contract Obligations Obligation name and
Entity number work contract incurred total Entity number
Outreach Web design Construct a Competed $292,637 $292,637
Division 2004-DASW01-03-F-0286 Web site
of the for the
Army community
relations
outreach,
Operation
Tribute to
Freedom,
and an
internal
Army
command
information
Web site.
Total $197,031,749 $193,555,171 $178,419,732 $569,006,652
Source: GAO analysis of data submitted by departments.
Note: The contracts and obligations listed in this table include only
those obtained from department respondents using the GAO questionnaire. We
did not include information obtained from the Army Contracting Agency
(ACA) in this table. However, ACA information is included in Table 5.
Appendix V: Contracts with the Media: Department of Health and Human Services,
Fiscal Years 2003-2005
o For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of Health and Human Services reported 61 contracts with
obligations totaling about $304 million.
o As shown in table 7, the 61 contracts consisted of 14 contracts with
advertising agencies, with obligations of $188,487,597; 23 contracts
with public relations firms, with obligations of $110,021,463; 21
contracts with media organizations, with obligations of $5,036,271;
and 2 contracts with individual members of the media, with obligations
of $60,000.
o A more detailed description of the department's contracts with media
vendors is provided in table 8.
Table 7: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Health
and Human Services
Obligations incurred
2003
Type of Number of firm/individual Total contracts
Obligations incurred Obligations incurred 2004 2005 Obligation total
Number of Number of Number of Total contracts Total contracts Total
contracts
Advertising agency $48,942,498 9 $89,123,810 11 $50,421,289 3 $188,487,597
Public relations firm 67,271,852 14 22,289,009 18 20,460,702 10
110,021,463
Media organization 1,186,298 11 3,581,667 15 268,306 3 5,036,271
Individual member of the media 0 0 15,000 2 45,000 1 60,000
Missing firm data
21,500 1 0 0 0 0 21,500
Total $117,422,148 35 $115,009,486 46 $71,195,297 17 $303,626,831
Source: GAO analysis for data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Table 8: Media Contracts Reported by the Department of Health and Human Services
for Fiscal Years 2003-2005
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
Page 59 GAO-06-305 Media Contracts
ACF/ORR Trafficking For the Victims Competed Public $2,430,000 $2,330,000 $239,817 $4,999,817
Public relations
Awareness Protection Act firm
of
Campaign 2000, develop
2003- materials to
GS23F0105M educate the
2004- target audiences
GS23F0105M about
trafficking, how
to identify
potential
2005- victims,
GS23F0105M and how to
assist them.
Conduct media
outreach
nationally,
regionally, and
to
the states.
Develop local
coalitions.
ACF/Office Professional Provide expert Not $21,500 $21,500
of
Planning, Services advice and competed
contract
Research support in the
and
Evaluation 2003- development of
02Y00187801D several
marriage-related
research
initiatives.
Conduct
research, draft,
and edit
brochures on
marriage,
working with
federal staff in
preparing a
draft
article for
submission for
publication, and
educate federal
staff on
marriage
and family
research.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
AHRQ Communication's Provide Competed Public $2,100,000 $1,050 $4,201,050
writing, relations $2,100,000
Support editing, and firm
2003-290-98-005 public
2004-290-98-005 affairs
support. This
includes
writing and
editing
publications
for
2005-290-03- print and Web
and
0004 electronic
media;
assisting
with
exhibits;
developing
partnerships
to
help
disseminate
research to
consumers and
the health
care
community;
developing
press
materials;
and
communicating
research to
Hispanic
audiences.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method
used in Type of Obligations
awarding firm/individual incurred
Contract Purpose and prime awarded prime Obligation
name
Entity and number scope of work contract contract 2003 2004 2005 total
AOA Public Develop Competed Public 0 0 $419,031 $419,031
relations
Awareness materials to firm
and
Outreach inform and
Programs educate older
consumers and
their
2005- caregivers on
GS23F0261M such issues as
home and
community-
based care
options,
medication
management,
transportation,
fraud,
exploitation,
and
elder abuse.
This includes
graphic and
design services
(which portray
images
reflecting
a positive
image
of older
Americans);
special events
logistical
support
(such as care
giving
roundtables
that
inform and
educate about
services
available for
caregivers);
and
development of
marketing
strategies.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method
used in awarding Type of Obligations incurred
firm/individual
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
AOA Creative, Development of Competed Advertising $110,666 $143,819 0 $254,485
administrative materials and agency
and logistical graphic and
support leading design
services
up to, during, for promoting
and after Older Older
Americans
Americans Month.
Month
2003-233-01-
0062
2004-233-01-
0062
CDC "Verb" Campaign Plan, develop, Competed Advertising $32,000,000 $61,290,034 $40,025,000 $133,315,034
2003-200-2001-00105 produce, agency
2004-200- disseminate,
and implement
a nationwide
2001-00105 campaign. This
2005-200- includes
2001-00105 strategic
communications
and marketing
plan, ongoing
audience
assessment,
media planning
and placement,
and public
relations
activities.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method
used in awarding Type of Obligations incurred
firm/individual
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
CDC "Verb" Campaign Plan, develop, Competed Advertising $7,760,232 $7,627,397 $4,773,132 $20,160,761
produce, agency
disseminate,
2003-200-2001-00109 and implement
a nationwide
2004-200-2001-00109 campaign. This
includes
2005-200- strategic
2001-00109 communications
and marketing
plan, ongoing
audience
assessment,
media planning
and placement,
and public
relations
activities.
CDC Verb Campaign Plan, develop, Competed Advertising $3,775,000 $7,710,647 $5,623,157 $17,108,804
produce, agency
disseminate,
2003-200-2001-00108 and implement
a nationwide
2004-200-2001-00108 campaign. This
includes
205-200-2001- strategic
00108 communications
and marketing
plan, ongoing
audience
assessment,
media planning
and placement,
and public
relations
activities.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method
used in awarding Type of Obligations incurred
firm/individual
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
CDC Creative Provide Competed Public $4,003,004 $1,251,000 0 $5,254,004
various relations
Communications public health- firm
related media
2003-200-1999-00061 services and
2004-200- campaigns,
including
educational
1999-00061 marketing,
2005-200- communications
1999-00061 support,
planning,
management,
booklets,
brochures,
advertising,
and
other related
media
services.
CDC Creative Provide Competed Public $1,402,121 $535,377 0 $1,937,498
various relations
Communications public health- firm
related media
2003-200-1999-00062 services and
2004-200- campaigns,
including
educational
1999-00062 marketing,
2005-200- communications
1999-00062 support,
planning,
management,
booklets,
brochures,
advertising,
and
other related
media
services.
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
CDC Development of Marketing Plan for the National Bone Health Campaign
2004-200-2004-F-09947 For phase II of the National Bone Health Campaign
and to update and expand the previously published scan, audit consumer
media; review academic literature; identify subject matter experts in
academic settings, nonprofit, and advocacy groups; and conduct consumer
marketing of dietary and physical activities of girls 9-18.
Competed Public relations $847,956 $847,956 firm
CDC Spanish-language Folic Acid Communications Research and Creative
Production
2003-200-2004-F-09835 (NIH Contract:263-01-D-0183)
2004-200-2004-F-09835 (NIH Contract: 263-01-D-0183)
2005-200-2004-F-09835 (NIH Contract:263-01-D-0183) Develop communications
products to effectively convey to target audiences the importance of folic
acid and information on how to obtain it, assist in raising the
consumption levels of target audiences, and produce materials for consumer
audiences at the sixth to eighth grade reading levels.
Competed Media 0 $504,271 0 $504,271 organization
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
CDC/NCCDPHP Evaluation and Maintenance of National Bone Health Campaign
2004-200-2004-F-09877 Compile, analyze, and report on the National Bone
Health Campaign. This includes updating Web sites for girls and their
parents, promoting the campaign, analyzing qualitative and quantitative
data previously collected for the campaign, and compiling summaries of the
findings to be used for future planning.
Competed Public relations $454,438 $454,438 firm
Center for Medicare Multi-
Medicare and Media and
Medicaid Education
Services Campaign
(Spanish Market)
2003-500-99-
0036
2004-500-
2004-00008C
For this multimedia and educational campaign on the Medicare Modernization
Act, and its coverage and benefits, activities include creative
development, a media placement plan, media purchase, consumer research and
assessment.
Not Advertising $2,999,878 $7,360,065 $10,359,943 competed agency
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
Center for National
Medicare and Medicare
Medicaid Education and
Services Multi-Media
Campaign-
Spanish
2004-HHSM-
500-2004-
00016C
For this multimedia and educational campaign on the Medicare Modernization
Act, its coverage and benefits, and informed use by Spanish-speaking
individuals, activities include creative development, a media placement
plan, media purchase, consumer research and assessment, and a research
report on the success of earned media placement.
Not Advertising 0 $2,999,999 0 $2,999,999 competed agency
Center for Medicare and Medicaid Services National Medicare Multimedia and
Education Campaign
2003-500-01-0002T0#14
2004-500-01-0002T0#20
2005-500-01-0002T0#23 Provide technical professional services for the
execution of national multimedia and education campaigns. This includes
development and testing of creative, media buying, evaluation of the media
campaign, and earned media support.
Follow-on Public $51,761,232 $5,415,194 $15,766,044 $72,942,470
to relations
competed firm
action
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005 Appendix
V: Contracts with the Media: Department of Health and Human Services,
Fiscal Years 2003-2005
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
FDA Name not To educate Competed Media $120,000 0 0 $120,000
available consumers and organization
the general
public about the
2003-GS-23K-0396K benefits and
risks of using
prescription and
over-the-counter
medicines,
design and
develop print
public service
announcements
(PSA); develop
radio PSAs;
write, edit, lay
out, and design
consumer
brochures; and
develop and
implement a
dissemination
plan.
Method
used in Type of Obligations
awarding firm/individual incurred
Contract Purpose and prime awarded prime Obligation
name
Entity and number scope of work contract contract 2003 2004 2005 total
FDA Name not Explain the Competed Media 0 $20,000 0 $20,000
available danger and the organization
2004- physical,
GS23F0298M financial, and
legal
consequences
of
buying medical
products on
the
Internet. This
includes
conducting
research,
developing
creative
concepts,
designing and
drafting copy
for
public service
announcements,
and arranging
video news
releases and
satellite
media
tours in
addition
to developing
a
targeted media
list and
pitching
and
distributing
the products
to
outlets.
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
FDA Name not available
2004-D608604 Communicate the consequences of buying and using prescription
and over-the-counter medical products, and outline the role responsible
consumers must play to ensure that medicine is taken in a safe and
effective manner. This is done through design concepts, suggesting
consumer messages, developing distribution strategies, developing creative
executions, and developing public service announcements.
Competed Advertising 0 $10,000 0 $10,000 agency
FDA/CVM Educational Create Competed Media 0 $15,000 0 $15,000
Materials for educational organization
Farm materials for
Publications farm and other
consumer
2004- publications
1032FDAV23513 on bovine
00D2DH01 spongiform
encephalopathy
and
antimicrobial
resistance,
including
developing
text
for five
articles
on the
subject.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
FDA/Center for Education Food Safety and Program on Applied Nutrition
Vibrio Vulnificus
(Targeting At-
Risk
Population-
Mainly Hispanic
Men)
2003-223-99-8001 To prevent illnesses and deaths from vibrio vulnificus in
oysters in the at-risk population (mainly Hispanic men), engage in media
relations, create key messages, develop media materials, conduct outreach,
execute media tours, and track coverage.
Competed Public relations $100,000 0 0 $100,000 firm
FDA/OGD Name not Develop Competed Advertising 0 $97,715 0 $97,715
creative
available messages agency
regarding the
use of
2004- generic drugs
GS23F0071N geared toward
people
that have
difficulty
understanding
and using
health
information
by
developing
print
and radio
PSAs
and a
dissemination
plan.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
FDA/Office of Name not Training and available Communications
2003-D-6079
2004-D-6079 To inform Americans about the consequences and potential
dangers of buying prescription drugs from non-
U.S. sources, develop a Spanish-language bookmark and poster, create print
public service announcements and an exhibit panel, and develop an English-
and Spanish-language consumer brochure.
Not Advertising $20,000 $9,900 0 $29,900 competed agency
HRSA National Bullying Prevention Campaign- Administrative Support for the
Bullying Campaign
2004-
010171Dmod3to GS-23F-0141L;
HHSH24055007t oGS-23-F-0141L
HHSH24020041 5011P To design and develop a media campaign and interactive
Web site to address bullying for adults and children, conduct focus group
research, project designs, multimedia components, and project
administration interface with users and partners in the various
disciplines.
Competed Public relations 0 $1,488,713 0 $1,488,713 firm
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005 Appendix
V: Contracts with the Media: Department of Health and Human Services,
Fiscal Years 2003-2005
Method
used in awarding Type of Obligations incurred
firm/individual
Contract name Purpose prime awarded prime Obligation
and
Entity and scope of contract 2003 2004 2005 total
number work contract
NIH/NCCAM Name not Conduct Competed Public $499,129 $167,147 $666,276
relations
available program firm
planning,
2003-N02-AT-38602 formative
2004-N02-AT- research,
media
relations,
materials
38602 development,
2005-N02-AT- patient
recruitment
38602 to
clinical
trials, and
consumer
involvement
activities.
NIH/NCI Name not Marketing Competed Public $129,807 $177,299 0 $307,106
plan relations
available development firm
for
media
training
2003-N02-CO-21174 program
2004-N02-CO-41106 within NCI;
provide
media
training for
groups and
individuals
who
speak with
the
media on
official
business;
provide
monthly
progress
report,
final
report,
marketing
plan,
evaluation
of
training
sessions,
and
interim
reports.
NIH/NCI Name not Competed Public $1,694,663 $1,761,000 $330,000 $3,785,563
relations
available firm
2003-N01-CO-
11008
2004-N01-CO-
11008
2005-N01-CO-
11008
Method
used in awarding Type of Obligations incurred
firm/individual
Contract name Purpose prime awarded prime Obligation
and
Entity and scope of contract 2003 2004 2005 total
number work contract
NIH/NCI Name not Create, Not Media $16,566 $16,584 0 $33,150
update,
available and distribute competed organization
press
materials
2003- FQ3177240 on servers,
2004- training and
implementation
of software.
MQ4153520
NIH/NHGR U.S. Surgeon Support the Not Public 0 $300,000 0 $300,000
relations
General's Family launch of the competed firm
History Initiative U.S. Surgeon
General's
Family
History
Initiative by
2004-263-MD-414315, producing a
263-FD-418193 software tool
to collect
family
history,
printing
paper versions
of
the family
history
tool in
English
and Spanish,
and supporting
the media
rollout
of this
campaign.
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
NIH/NHLBI Planning, Developing, Implementing, and Evaluating NHLBI Women's
Heart Health Awareness Campaign
2003-263-01-D-0190, NICS-20
2004-263-01-D-0190,NICS-20
2005-263-01-D-0190,NICS-20 Provide services to plan, develop, implement,
and evaluate a national public education campaign to increase awareness
about women and heart disease, and improve prevention and control of heart
disease risk factors. This includes strategic planning and formative
research; concept development, message testing, identifying communication
channels, and materials development; program implementation; and
evaluation.
Competed Public relations $743,000 $1,385,000 $1,243,000 $3,371,000 firm
NIH/NIAAA Name not Redesign Competed Public $89,547 $183,546 $45,097 $318,190
and relations
available update firm
NIAAA's
Web site
2003- for
NO1AA22010 children
ages 11 to
13. This
2004- includes
NO1AA22010 updating
and
adding
2005- relevant
NO1AA22010 information
about the
risks of
underage
drinking,
and
pretesting
the
Web site
with
middle
schoolers.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005 Appendix
V: Contracts with the Media: Department of Health and Human Services,
Fiscal Years 2003-2005 Appendix V: Contracts with the Media: Department of
Health and Human Services, Fiscal Years 2003-2005 Appendix V: Contracts
with the Media: Department of Health and Human Services, Fiscal Years
2003-2005 Appendix V: Contracts with the Media: Department of Health and
Human Services, Fiscal Years 2003-2005
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
NIH/NIAID Name not Research Competed Media $49,217 0 $98,339
$49,122
available various markets organization
to determine
2003-IR300116 advertising
2004-IR300106 availability to
coordinate with
2005-IR520006 other outreach
and recruitment
efforts
statewide
and nationally;
design
advertisements;
conduct
in-depth
research for
special
publications
that
are of interest
to
the NIAID
mission;
monitor
advertisement
placement
activities,
including the
negotiation for
best prices
with
a variety of
advertising
media; and
track
advertisements.
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
NIH/NIAID Name not Research Competed Media 0 $49,992 $41,600 $91,592
available various markets organization
2003-IR300109 to determine
2004-IR300109 advertising
availability to
2005-IR300109 coordinate with
other outreach
and recruitment
efforts
statewide
and nationally;
design
advertisements;
conduct
in-depth
research for
special
publications
that
are of interest
to
the NIAID
mission;
monitor
advertisement
placement
activities,
including the
negotiation for
best prices
with
a variety of
advertising
media; and
track
advertisements.
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
NIH/NIAID Name not Research Competed Media $49,168 0 $99,087
$49,919
available various markets organization
to determine
2003-IR300107 advertising
2004-IR300107 availability to
coordinate with
other outreach
and recruitment
efforts
statewide
and nationally;
design
advertisements;
conduct
in-depth
research for
special
publications
that
are of interest
to
the NIAID
mission;
monitor
advertisement
placement
activities,
including the
negotiation for
best prices
with
a variety of
advertising
media; and
track
advertisements.
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
NIH/NIAID Name not Research Competed Media $42,260 $14,558 $106,818
$50,000
available various markets organization
2003-IR300113 to determine
2004-IR300113 advertising
availability to
2005-IR520005 coordinate with
other outreach
and recruitment
efforts
statewide
and nationally;
design
advertisements;
conduct
in-depth
research for
special
publications
that
are of interest
to
the NIAID
mission;
monitor
advertisement
placement
activities,
including the
negotiation for
best prices
with
a variety of
advertising
media; and
track
advertisements.
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
NIH/NIDA Research To help NIDA Competed Public $80,000 $80,000
relations
Promotion promote firm
research
findings
2003-NO2-DA-3-4211 to highly
2004-NO2-DA-3-4211 targeted
audiences,
with an
emphasis on
strategic
planning and
special
2005-NO2-DA- projects,
3-4211 providing
periodic
assistance
regarding the
dissemination
of
information
about
research
findings to
various
publics.
This includes
strategic
planning to
identify best
audiences,
outlets, and
products.
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
NIH/NIDDK Support Services for the National Diabetes Education Program
2003-NO1-DK-1-2488
2004-NO1-DK-1-2488
2005-NO1-DK-1-2488 Provide project management and administration,
materials development and dissemination, and meeting support for the
diabetes education program. This includes providing support for the
program's Steering and Operation Committees and work groups, and assisting
in activities to implement the program's strategic plan (including support
for campaigns targeting people with diabetes and those at risk).
Competed Public relations $1,889,367 $1,837,740 $1,001,335 $4,728,442 firm
NIH/NLM Name not Videotape and Competed Media $25,000 $25,000
available produce video organization
segments for
Web site,
2004- including
MZ401672 editing,
scripting,
and
producing
segments.
NIH/NLM Name not Provide Competed Individual 0 $5,000 0 $5,000
public
available relations member of
the
services for media
2004- the library
MZ401496 with
respect to
press
briefings.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method
used in awarding Type of Obligations incurred
firm/individual
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of contract contract 2003 2004 2005 total
work
NIH/NLM Name not Produce Competed Individual 0 $10,000 $45,000 $55,000
written
available summaries of member of the
biographical media
2004- MZ400485 sketches of
women
2005- MZ50438;MZ500 physicians
543 for the
library's
Web site.
NIH/NLM Name not Videotape, Competed Media 0 $144,000 0 $144,000
edit,
available and produce organization
interviews
2004- with
MZ400710;MZ50 women
0594;MZ401586 physicians
that are
featured in
library
exhibitions
and
on the Web
site.
NIH/NLM Name not Produce a Competed Media 0 $23,400 0 $23,400
video
available news release organization
for
the launch
of the
2004- MZ400913 library's
Information
Rx
Project with
the
American
College of
Physicians
in
New Orleans
in
2004.
NIH/Office Name not Video Follow-on Media 0 $75,000 0 $75,000
of the support to
Director available services, competed organization
including action
production
and
2004-263-MD-402-903 distribution
of a TV
program
("NIH on the
Inside"),
production
of
staff video
on
ethics
issues,
and taping
and
editing for
the
National
Institutes
of
Health
lecture
series.
Page 82 GAO-06-305 Media Contracts
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005 Appendix V: Contracts with the Media:
Department of Health and Human Services, Fiscal Years 2003-2005
Method
used in awarding Type of Obligations incurred
firm/individual
Contract name Purpose prime awarded prime Obligation
and
Entity and scope of contract 2003 2004 2005 total
number work contract
Page 83 GAO-06-305 Media Contracts
NIH/Office Name not Communications Competed Public $330,000 0 $50,000 $380,000
of the relations
Director available support, firm
including
preparations
2003-263-01-D-0170 for press
briefings,
satellite media
2005-263-01-D-0170 tours, Web site
support, and
development of
strategic
communications
plan/monitoring
of
implementation
progress.
NIH/Office Public Education Provide Competed Public 0 0 $1,365,328 $1,365,328
of the services relations
Director and Outreach in the firm
planning,
Activities on development,
Neurological implementation,
Disorders and and evaluation
of
Stroke health
communications
campaigns,
2005- products, and
N02NS59000-09 activities
related
to stroke and
Parkinson's
disease and
other
neurological
disorders.
Specific
activities
include
development of
public service
announcements,
brochures,
printing
materials
as part of a
national public
education
campaign on
stroke, and
patient
recruitment
support for
Parkinson's
trials.
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
OPHS/OMH Closing the Health Gap: Take a Loved One to the Doctor Day 2003
2003- 03T05623501D Conduct strategically targeted media outreach to
promote the department's Closing the Health Gap campaign and Take a Loved
One to the Doctor Day, with particular emphasis on African American
audiences. This includes public service announcement production and media
outreach.
Not Media $194,600 $194,600 competed organization
OPHS/OMH Closing the Health Gap: Take a Loved One to the Doctor Day
2004- 0404P035155 Provide services and voice talent to develop, promote,
and broadcast health messages to African Americans throughout the
U.S. This includes public service announcement development and assisting
in the campaign launch.
Not Public relations $99,999 $99,999 competed firm
OPHS/OMH Infant Develop, Not Media $200,000 $200,000
Mortality
and Health produce, and competed organization
Disparities test public
Radio
Campaign service
announcements
for media
2004- campaign to
HHSP23320042 reduce infant
201TC mortality
among
African
Americans.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
OPHS/OMH Integrated Marketing Services- African American/Hispan ic
Outreach for Closing the Health Gap: Take a Loved One to the Doctor
Day/Celebra la Vida Con Salud
2004- 0404CT36380 Provide integrated, comprehensive multicultural
marketing and planning services to develop and conduct a strategically
targeted media outreach plan, the execution of such to promote the
department's Closing the Health Gap campaign in general and Take a Loved
One to the Doctor Day/Clebra la Vida Con Salud, in particular.
Not Public relations 0 $1,874,600 0 $1,874,600 competed firm
OPHS/OMH Spanish-language campaign for Take a Loved One to the Doctor Day
2003-Not Available Conduct strategically targeted media outreach to
promote the department's Closing the Health Gap campaign for Hispanic
audiences through the Your Passport to Good Health Hispanic health fairs
and radio messages. This includes producing public service announcements
and conducting the logistics of health fairs.
Not Public relations $99,982 $99,982 competed firm
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method
used in awarding Type of Obligations incurred
firm/individual
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
OPHS/OSG The New Ad design to Not Media $10,486 0 0 $10,486
Physician recruit new competed organization
magazine physicians
and
medical
students
into the
2003- Public Health
03P32203601D Service
Commissioned
Corps.
OPHS/OSG Job Posting Advertise Not Advertising $11,370 0 0 $11,370
recruitment competed agency
2003- material for
03P32202301D the
Commissioned
Corps.
OPHS/OSG Name not Development Not Media $56,675 0 0 $56,675
of
available documentary competed organization
video to
2003-not educate and
available inform
viewers of
the
important
role of
the Public
Health
Service
Commissioned
Corps.
OPHS/OSG Name not Develop Not Media $52,955 0 0 $52,955
available recruitment competed organization
television
2003-not advertising
available package.
OPHS/OSG Name not Television Not Media $141,600 0 0 $141,600
and
available Internet competed organization
advertising
to
educate the
2003- general
03P32206501D public about
the
mission and
work of the
Commissioned
Corps, and
recruit
health
care students
and
professionasl
into a career
in
the Corps.
Page 86 GAO-06-305 Media Contracts
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
OPHS/OWH National Broaden the Not Media $452,771 $212,148 $1,392,283
$727,364
Breastfeeding awareness of competed organization
Awareness breastfeeding
for
Campaign the general
public by
2003- 86369 launching a
National
(GovWorks, Breastfeeding
Dept. Awareness
of the Campaign to
Interior) increase
2004- subsequent
rates
86369 of exclusive
(GovWorks, breastfeeding
in
Dept. of the first-time
Interior) mothers. This
includes
2005- 86369 project
management and
(GovWorks, administration;
Dept. of the creative
Interior) strategic
planning and
formative
research;
concept
development;
program
implementation,
including
campaign launch
materials
distribution to
all
major media
markets;
support
for local
community
outreach
activities; and
evaluation.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
SAMHSA National Develop a set of Competed Media $1,632,015 $1,632,015
Association of four new fact organization
State Mental sheets on mental
Health Program disorders
Directors addressing the
issues of eating
2004-280-04-0091 disorders,
2005-280-04-0091 obsessive
compulsive
disorder,
cooccurring
disorders, and
substance
abuse, and
provide
bibliography/publ
ications list of
material.
Develop a set of
revised fact
sheets
addressing:
children's mental
health, emotional
and behavioral
disorders,
anxiety disorders
in children and
adolescents,
attention-deficit
hyperactivity
disorder, conduct
disorder, major
depression, and
bipolar
disorders.
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method
used in Type of Obligations
awarding firm/individual incurred
Contract name Purpose and prime awarded prime Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
SAMHSA Name not Provide Competed Advertising $45,000 $45,000
available SAMHSA with agency
2003-280-2003-00016-0002 communications
2004-280- support in
developing and
disseminating
material to
2003-00016- educate
service
0002 providers,
2005-280- consumers,
2003-00016- policy makers,
0002 the media, and
the general
public about
SAMHSA, its
work, programs
and products,
and new
developments
in
mental health
services,
addiction
treatment and
substance
abuse
prevention.
This
includes
media-
related
assistance and
press
conference
support;
logistical
support
for up to six
press
conferences
per
year;
assistance
with media
outreach for
specific
regional
events;
organizing
radio
tours; media
tracking of
broadcast and
print
material;
and conducting
analysis and
research.
Page 89 GAO-06-305 Media Contracts
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
SAMHSA Safe Schools/ Healthy Students
2003-280-99-0205
2004-280-99-0205
2005-280-99-0205 Develop marketing products and add a press packet to
disseminate as part of a public information campaign. Initiate a targeted
public information campaign to educate the media, the public, and current
professionals providing suicide prevention.
Competed Advertising $1,132,676 $1,132,676 agency
SAMHSA Recovery Month Support Group
2003-270-03-9000
2004-270-03-9000
2005-270-03-9000
Develop broadcast and print public service announcements for Recovery
Month. Educate the public, with a particular focus on treatment providers
and at-risk populations, and how to access treatment services.
Competed Advertising $1,132,676 $1,132,676 agency
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
Method used in Type of
awarding firm/individual Contract name Purpose and prime awarded prime
Entity and number scope of work contract contract
Obligations incurred Obligation 2003 2004 2005 total
SAMHSA National Health Campaign: The Anti-Stigma Campaign and the National
Underage Drinking Public Service Campaign
2004-280-04-0084
2005-280-04-0084 Provide parent with awareness and knowledge about how
parental communication with youth affects underage drinking. Design, plan,
and produce publications, TV, radio, print, Internet, and other mass media
communications.
Competed Advertising $1,829,234 $1,829,234 agency
Total $117,422,148 $115,009,486 $71,195,297 $303,626,831
Source: GAO analysis of data submitted by departments. ACF =
Administration for Children and Families AHRQ = Agency for Health Care
Research and Quality AOA = Administration on Aging CDC = Centers for
Disease Control and Prevention CVM = Center for Veterinary Medicine FDA =
Food and Drug Administration HRSA = Health Resources and Services IHS =
Indian Health Service NCCAM = National Center for Complementary and
Alternative Medicine NCI = National Cancer Institute NHGRI = National
Human Genome Research Institute NHLBI = National Heart, Lung, and Blood
Institute NIAAA = National Institute on Alcohol Abuse and Alcoholism NIAID
= National Institute of Allergy and Infectious Diseases NIAMS = National
Institute of Arthritis and Musculoskeletal and Skin Diseases NIDA =
National Institute on Drug Abuse NIDDK = National Institute of Diabetes
and Digestive and Kidney Diseases NIH = National Institutes of Health NLM
= National Library of Medicine
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005
OGD = Office of Generic Drugs OMH = Office of Minority Health OPHS =
Office of Public Health and Science OWH = Office on Women's Health SAMHSA
= Substance Abuse and Mental Health Services Administration SG = Office of
the Surgeon General
Appendix VI: Contracts with the Media: Department of Homeland Security, Fiscal
Years 2003-2005
o For fiscal years 2003 through 2005 (March 31, 2005), the Department of
Homeland Security reported 9 contracts with obligations totaling about
$24 million.
o As shown in table 9, the 9 contracts consisted of 2 with advertising
agencies, with obligations of $20,858,168; 3 contracts with public
relations firms, with obligations of $2,284,069; and 4 contracts with
media organizations, with obligations of $734,290. There were no
reported contracts with individual members of the media.
o A more detailed description of the department's contracts with media
vendors is provided in table 10. The one non-competed contract
involved an expansion of work performed under a previous arrangement.
This avoided the costs of creating new concepts, new graphics, and
television spots.
Table 9: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Homeland
Security
Obligations incurred 2003
Number of Type of firm/individual Total contracts
Obligations incurred Obligations incurred 2004 2005 Obligation total
Number of Number of Number of Total contracts Total contracts Total
contracts
Advertising agency $13,291,829 1 $4,659,154 2 $2,907,185 1 $20,858,168
Public relations firm 1,644,112 3 639,957 1 0 0 2,284,069
Media organization 647,350 1 51,823 2 35,117 2 734,290
Individual member of the media 0 00000 00
Missing firm data 0 0 0 0 0 0 0 0
Total $15,583,291 5 $5,350,934 5 $2,942,302 3 $23,876,527 9*
Source: GAO analysis of data submitted by departments.
Note: Additionally, DHS submitted a questionnaire for a US-VISIT Public
Education and Information Campaign contract for fiscal year 2005-that
contract did not incur obligations during the study time frame; an
interagency agreement between the U.S. Citizenship and Immigration Service
and the ICE media center had an incurred obligation of $33,491 in fiscal
year 2005. Figures for 2005 are for the first two quarters only.
Appendix VI: Contracts with the Media: Department of Homeland Security,
Fiscal Years 2003-2005 Appendix VI: Contracts with the Media: Department
of Homeland Security, Fiscal Years 2003-2005
Table 10: Media Contracts Reported by the Department of Homeland Security for
Fiscal Years 2003-2005
Method
used in Type of
Purpose awarding prime firm/individual Obligations
Contract name and awarded prime incurred Obligation
Entity and scope of contract contract 2003 2004 2005 total
number work
FEMA Citizen Corps Capture best Competed Public $48,487 0 0 $48,487
relations
Case Study practices and firm
Project lessons learned
from communities
2003-EMW-2003-DO-0173 involved in the
Citizen Corps
program. These
would be adopted
in other
communities
interested in
participating in
the
Citizen Corps.
FEMA Citizen Develop and Competed Public $903,481 0 0 $903,481
relations
Corps/Community implement a firm
Emergency communications
Response Team plan to build an
(CERT) awareness of the
Communications Citizen Corps and
Support Contract Community
Emergency Response
2003-EMW-2003-BP-0471 Teams Program
(CERT),
thereby promoting
and facilitating
volunteer,
training,
and public
education
opportunities.
This
includes media
outreach,
materials
development, on-
site planning,
exhibit/conference
coordination, and
partner
development.
Method
used in Type of
awarding firm/individual Obligations
Contract name Purpose and prime awarded prime incurred Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
FEMA National Flood Increase the Competed Advertising $13,291,829 0 $14,510,151
$1,218,322
Insurance number of agency
national
Program Flood Insurance
Marketing and Program
policies
Communications by a minimum of
5
Outreach percent
annually.
2003-EMW-2003-BP-0438 Employ an
2004-EMW-2003-BP-0438 integrated,
targeted
marketing
approach for
new policy
acquisition
that includes
2005-EMW- direct
2003-BP-0438 response TV and
print
advertising,
public
outreach,
direct mail,
digital
work including
FloodSmart.gov,
e-mail, online
advertising,
and
sales support
materials.
FEMA US Fire Administration Fire Safety Campaign
2003-EME-1999-CO-0557
2004-EME-1999-CO-0557
Identify, Competed Public relations $692,144 $639,957 0 $1,332,101
develop,
and implement a firm
fire safety
action
plan targeted to
specific
high-risk
audiences, and
those specific
fire
and life-safety
problems
affecting
those groups.
Test
and evaluate
education
materials through
such means as
focus groups,
technical
advisory
panels, and one-
to-one interviews
with appropriate
audiences.
Appendix VI: Contracts with the Media: Department of Homeland Security,
Fiscal Years 2003-2005 Appendix VI: Contracts with the Media: Department
of Homeland Security, Fiscal Years 2003-2005
Method
used in Type of
awarding firm/individual Obligations
Contract name Purpose and prime awarded prime incurred Obligation
Entity and number scope of work contract contract 2003 2004 2005 total
Office of Ready Campaign Help the U.S. Not Advertising $3,440,832 $2,907,185 $6,348,017
the Contract Department of competed agency
Secretary 2004-HSHQP-A-04-C-00001 Homeland
2005-HSHQP-A-04-C-00001/00002 Security
produce the
Ready
Campaign, a
public service
integrated
marketing
campaign
designed to
educate and
empower
Americans
about
how to prepare
for
and respond to
terrorist
attacks
and other
emergencies.
Includes the
production of
print,
television,
radio,
Internet, and
out-
of-home public
service
announcements,
associated
exploratory
research,
quantitative
surveys to
measure the
campaign's
effect,
supportive
public
relations
outreach,
and
administrative
costs.
Method used in Type of
awarding firm/individual Obligations incurred
Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total
TSA Media Services
2003-DTSA-20-03-P-00570
Assist TSA in keeping the public informed of all new security procedures
and policies by providing camera and production crews for video news
releases (VNRs), satellite media tours (SMTs), and radio media tours
(RMTs), in addition to coordinating logistics and notifying and pitching
to TV stations nationwide.
Competed Media $647,350 $647,350 organization
TSA Media Services
2004-HSTS-03-04-D-COM-005
Assist TSA in its continuous education campaign to remind passengers of
new security procedures and policies by providing camera and production
crews to conduct satellite media tours or radio media tours, and lighting
and sound, in addition to coordinating logistics and notifying and
pitching to TV stations nationwide.
Competed Media $30,834 $25,917 $56,751 organization
Appendix VI: Contracts with the Media: Department of Homeland Security,
Fiscal Years 2003-2005
Method used in Type of
awarding firm/individual Obligations incurred
Contract name Purpose and prime awarded prime Obligation Entity and number
scope of work contract contract 2003 2004 2005 total
TSA Media Services
2004-HSTS-03-04-D-COM-006
Assist TSA in its continuous education campaign to remind passengers of
the new security procedures and policies, by providing camera and
production crews to conduct satellite media tours, including cameras,
lighting, and sound.
Competed Media $20,989 $20,989 organization
TSA Media Services 2004-HSTS-03-04-D-COM-004 Assist TSA in its continuous
education campaign to remind passengers of the new security procedures and
policies, by providing camera and production crews to conduct satellite
media tours, including cameras, lighting, and sound, and notifying and
pitching to TV stations nationwide.
Competed Media $9,200 $9,200 organization
Total $15,583,291 $5,350,934, $2,942,302 $23,876,527
Source: GAO analysis of data submitted by departments.
FEMA = Federal Emergency Management Administration
TSA = Transportation Security Administration
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal Years
2003-2005
o For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of the Interior reported 72 contracts with obligations
totaling about $8 million.
o As shown in table 11, the 72 contracts consisted of 51 contracts with
media organizations, with obligations of $6,647,613; 11 contracts with
public relations firms, with obligations of $894,274; 2 contracts with
advertising agencies, with obligations of $42,684; and 6 contracts
with individual members of the media, with obligations of $30,340.
o A more detailed description of the department's contracts with media
vendors is provided in table 12.
Table 11: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of the
Interior
Obligations incurred 2003
Number of Type of firm/individual Total contracts
Obligations incurred Obligations incurred 2004 2005 Obligation total
Number of Number of Number of Total contracts Total contracts Total
contracts
Advertising agency $41,934 2 0 0 $750 1 $42,684
Public relations firm 394,897 8 $479,377 6 20,000 1 894,274
Media organization 2,157,985 32 2,782,024 42 1,707,604 26 6,647,613
Individual member of the media 3,565 2 5,700 3 21,075 3 30,340
Missing firm data 5,000 2 5,000 2 0 0 $10,000
Total $2,603,381 46 $3,272,101 53 $1,749,429 31 $7,624,911
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Table12: Media Contracts Reported by the Department of the Interior for Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
Bureau of Name not Reclamation available
2003- 03PG810647 Provide message development consultation and training for
officials of the Bureau of Reclamation,
U.S. Fish and Wildlife Service, Bureau of Indian Affairs, and the Office
of the Secretary of the Interior, including sessions targeting both verbal
and nonverbal communication skills and message delivery training through
interactive instruction and on-camera practice.
Not Public relations $10,000 0 0 $10,000 competed firm
Bureau of Name not Provide media Competed Public 0 $12,500 0 $12,500
relations
Reclamation available training for firm
2004- Reclamation's
04PG810716 senior
executives,
including 1
full
day of
general
media
training
for 8
participants
and 1/2 day
of
individual
one-
on-one
training.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Page 101 GAO-06-305 Media Contracts
Method
used in Obligations incurred
Contract awarding
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
Bureau of Name Not Provide Competed Public $6,500 0 0 $6,500
strategic relations
Reclamation available communications firm
2003- training at
03PG810639 Reclamation's
Public Affairs
Group
Conference.
Bureau of Name not Design and Competed Advertising $12,064 0 0 $12,064
Reclamation available create a agency
2003- PowerPoint
03PG810321 presentation,
a backup
document, and
an
accompanying
executive
summary for an
innovative new
water
initiative.
Bureau of Name not Scriptwriting Not Individual $965 0 0 $965
for member
Reclamation available Hungry Horse competed of the media
Dam virtual
tour.
Bureau of Name not Scriptwriting Not Individual 0 0 $1,000 $1,000
and member
Reclamation available voice-over for competed of the media
the Black Rock
assessment
video.
Bureau of Name not Scriptwriting Not Individual 0 $900 0 $900
and member
Reclamation available voice-over for competed of the media
the Yakima
Basin storage
study video.
Bureau of Name not Rewrite of Not Individual 0 $800 $75 $875
script member
Reclamation available and voice-over competed of the media
for Hungry
Horse
Dam virtual
tour.
Bureau of Name not Simulate field Not Media 0 0 $100 $100
Reclamation available interviews for competed organization
2005-No media training
number workshop.
assigned
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations incurred
Contract awarding
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
Bureau of Name not Video footage Not Media $5,000 $5,000 $5,000 $15,000
Reclamation available shooting and competed organization
2003- editing.
Purchase
Order
2004-
Purchase
Order
2005-
Purchase
Order
Bureau of Name not Media/communic Not Individual $2,600 $4,000 0 $6,600
member
Reclamation available ations competed of the media
training for
2003-Pay by managers and
check, under staff.
special
procurement
authorization
2004-Pay by
check, under
special
procurement
authorization
Department Name not Provide Not $2,500 $2,500 0 $5,000
of
the available information on competed
Interior
2003- Charge Interior
Card Department
Small and
2004-Charge Minority
Card Business
programs for
Resource Guide
for Asian and
Pacific
American
Businesses.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Page 103 GAO-06-305 Media Contracts
Method
used in Obligations incurred
Contract awarding
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
Department Name not Identify Not $2,500 $2,500 0 $5,000
of Interior
the available as a sponsor and competed
Interior
2003-Charge contributor to
Card information on
women and
2004-Charge diversity in
Card business, in an
annual resource
book targeted at
women-owned
businesses.
Department Name not Publish an ad Not Media 0 0 $2,500 $2,500
of
the available informing competed organization
Interior
2005- service-disabled
Charge Card veteran-owned
businesses of
assistance and
opportunities
within the
department.
Indian American Provide Indian Not Media $2,522 $2,620 $2,620 $7,762
Arts and
Crafts Indian Art Arts and Crafts competed organization
Board
2003- Board
SBK00030039 advertisement in
the American
2004- Indian Art
SBK00040074 Magazine in
order to reach
the consumer
population and
educate the
public about the
Indian Arts and
Crafts Act.
Indian Collector's Provide Indian Not Media $3,650 $3,950 0 $7,600
Arts and
Crafts Guide Arts and Crafts competed organization
Board
Board
advertisement in
the Collector's
Guide magazine
in order to
reach
the consumer
population and
educate the
public about the
Indian Arts and
Crafts Act.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
Indian Arts and Eight Northern
Crafts Board Pueblos
Visitor's Guide
2003-
SBK00030013
Provide Indian Arts and Crafts Board advertisement in the Eight Northern
Pueblos Visitor Guide,
highlighting culture in the eight northern Pueblos and to educate the
consumer about the Indian Arts and Crafts Act.
Not Media $2,100 $2,100 competed organization
Indian Guest Provide Not Media $4,990 $15,950 $11,955 $32,895
Arts Indian
and
Crafts Informant Arts and competed organization
Board Crafts
Board
advertisement
in
Guest
Information
publications
(the
Tuscon
In-Room
Guide, the
Tuscon and
Anzana Quick
Guide) in
order
to reach the
consumer
population
and
educate the
public about
the
Indian Arts
and
Crafts Act.
Indian Indian Provide
Arts Country Indian Not Media $403 $403
and
Crafts Today Arts and competed organization
Board Crafts
Board
2004- advertisement
SMK0004027 in Indian
5 Country
Today.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Page 105 GAO-06-305 Media Contracts
Method
used in Obligations incurred
Contract awarding
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
Indian Provide
Arts Madden Indian Not Media $13,818 $9,829 $3,368 $27,015
and
Crafts Publishing Arts and competed organization
Board Crafts
Board
advertisement
in
Madden
publications
(the
Phoenix
Explorer
and Valley
Guide
Quarterly) in
order to
educate
the visiting
and
local
consumer
population in
Arizona about
the Indian
Arts
and Crafts
Act.
Indian Provide
Arts Native Indian Not Media $6,997 $6,457 $3,022 $16,476
and
Crafts People's Arts and competed organization
Board Crafts
Magazine Board
advertisement
in
Native
People's
Magazine, so
as
to educate
the
American
Indian
and Alaskan
Native
populations
about the
Indian
Arts Crafts
Act.
Indian Provide
Arts New Mexico Indian Not Media $24,015 $24,015 $14,955 $62,985
and
Crafts Magazine Arts and competed organization
Board Crafts
Board
advertisement
in
New Mexico
Magazine and
New Mexico
Vacation
Guide,
in order to
reach
the consumer
population
and
educate the
public about
the
Indian Arts
and
Crafts Act.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in
Contract awarding Obligations incurred
name and Purpose prime Type of Obligation
and
Entity number scope of firm/individual 2003 2004 2005 total
work contract
Indian Arts Oklahoma Provide Indian Media $1,950 $5,850 $975
and Not $8,775
Crafts Board Today Arts and Crafts organization
competed
Board
advertisement in
each addition of
Oklahoma
Today, in order
to reach the
consumer
population and
educate the
public about the
Indian Arts and
Crafts Act.
Indian Arts Pueblo Provide Indian $632 $632
and Not Media
Crafts Board Journal Arts and Crafts organization
competed
Board
advertisement in
the Pueblo
Journal,
specifically
targeting
members of New
Mexico's 19
Pueblo Tribes,
with the purpose
of educating
them about the
Indian Arts and
Crafts Act.
Indian Arts Ramona Further develop Public relations $29,417 $2,965 0
and Not $32,382
Crafts Board Hutko the agency's firm
competed
public relations
2003-
SMK0002016 program,
through
outreach design,
3;SMK000302
educational, and
34
promotional
2004- materials.
SMK0004006
5,SMK000403
35
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in
Contract awarding Obligations incurred
name and Purpose prime Type of Obligation
and
Entity number scope of firm/individual 2003 2004 2005 total
work contract
Page 107 GAO-06-305 Media Contracts
Indian Arts Santa Fean Provide Indian Media $10,360 $8,404 $2,872
and Not $21,636
Crafts Board Arts and Crafts competed organization
Board
advertisement in
the Santa Fean
magazine, in
order to reach
the consumer
population and
educate the
public about the
Indian Arts and
Crafts Act.
Indian Arts Southwest Art Provide $787
and Indian Not Media $787
Crafts Board Arts and Crafts competed organization
Board
advertisement in
Southwest Art
Magazine's
special "Indian
Art" issue,
August 2003.
The issue was
targeted to
consumers of
Indian arts and
crafts, and a
valuable
opportunity to
educate this
segment of the
population about
the Indian Arts
and Crafts Act.
Indian Arts Visitor Provide Indian Not Media $2,575 $2,575 $2,575
and $7,725
Crafts Board magazine Arts and Crafts organization
competed
Board
2003-
advertisement in
SMK0003011
the Visitor Guide,
4
a publication
2004- devoted to Indian
SMK0003032 arts and
crafts,
6 and other tourist
2005- information, in
SMK0005001 the Rapid City,
5 South Dakota,
region.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in
Contract awarding Obligations incurred
name and Purpose prime Type of Obligation
and
Entity number scope of firm/individual 2003 2004 2005 total
work contract
Minerals Finger Lakes Public Not Public 0 $28,115 0 $28,115
education relations
Management Productions program, Our competed firm
Services Oceans World,
2004-3A-4000-YRE produced as
an initiative
of the
U.S.
Commission on
Ocean Policy
to
educate
America
about our
nation's
oceans.
National R8219040718 Community and Not Public $200,000 $20,000 $220,000
Park relations
Service, CRMP DEIS media competed firm
Grand relations
Canyon and other
National 2004- tasks
Park C8219040718 involving the
public in the
Draft
Colorado
River
Management
Plan (CRMP)
and
Environmental
Impact
Statement
(EIS),
including
distribution
of a
newsletter
announcing
public
meetings,
coordinating
logistics
throughout
the
country,
researching
and
arranging for
meeting
locations,
and
establishing
city
information
repositories.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in
Contract awarding Obligations
incurred
name and Purpose and prime Type of Obligation
Entity number scope of contract firm/individual 2003 2004 2005 total
work
National Multimedia Meet the Competed Media $40,791 0 $94,736
Park $53,945
Service, Planning multimedia organization
Harper and
Ferry Production planning and
Center
2003- production
C1130030161 needs of the
2004- Department
C1130030161 of the
Interior,
National
Park
2005- Service, and
C1130030161 occasionally
other
agencies of
the
government,
by providing
ready access
to
the skills,
products,
and
services
necessary to
produce and
deliver
high-
quality
interpretive
multimedia
programs.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of contract firm/individual 2003 2004 2005 total
work
National Multimedia Meet the Competed Media 0 0 $59,950 $59,950
Park
Service, Planning multimedia organization
Harper and
Ferry Production planning and
Center
2003- production
C1130030158 needs of the
2004- Department
C1130030158 of the
Interior,
National
Park
2005- Service, and
C1130030158 occasionally
other
agencies of
the
government,
by providing
ready access
to
the skills,
products,
and
services
necessary to
produce and
deliver
high-
quality
interpretive
multimedia
programs.
This
includes
planning,
design,
development,
and
production
of
multimedia
program and
Web sites,
and
installation
and
maintenance
of
audiovisual
systems and
hardware at
National
Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of contract firm/individual 2003 2004 2005 total
work
National Multimedia Meet the Competed Media 0 $29,692 0 $29,692
Park
Service, Planning multimedia organization
Harper and
Ferry Production planning and
Center
2003- production
C1130030159 needs of the
2004- Department
C1130030159 of the
Interior,
National
Park
2005- Service, and
C1130030159 occasionally
other
agencies of
the
government,
by providing
ready access
to
the skills,
products,
and
services
necessary to
produce and
deliver
high-
quality
interpretive
multimedia
programs.
This
includes
planning,
design,
development,
and
production
of
multimedia
program and
Web sites,
and
installation
and
maintenance
of
audiovisual
systems and
hardware at
National
Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in
Contract awarding Obligations
incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Complete Meet the Competed Media $28,367 $417,963 $727,246
Park $280,916
Service, Audiovisual multimedia organization
Harpers
Ferry Productions planning and
Center
and production
needs
Audiovisual of the
Production Department of
Services the Interior,
2003- National Park
C113098059 Service, and
and occasionally
C1130030169 other agencies
2004- of the
C1130030169 government, by
providing ready
access to
2005- the skills,
C1130030169 products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Complete Meet the Competed Media $264,495 0 $511,318
Park $246,823
Service, Audiovisual multimedia organization
Harpers
Ferry Productions planning and
Center
and production
needs
Audiovisual of the
Production Department of
Services the Interior,
2003- National Park
C1130030167 Service, and
2004- occasionally
C1130030167 other agencies
of the
government,
2005- by providing
C1130030167 ready access to
the skills,
products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Complete Meet the Competed Media 0 $175,889 $209,675 $385,564
Park
Service, Audiovisual multimedia organization
Harpers
Ferry Productions planning and
Center
and production
needs
Audiovisual of the
Production Department of
Services the Interior,
2003- National Park
C1130030166 Service, and
2004- occasionally
C1130030166 other agencies
of the
government,
2005- by providing
C1130030166 ready access to
the skills,
products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Complete Meet the Competed Media 0 $277,384 $91,667 $369,051
Park
Service, Audiovisual multimedia organization
Harpers
Ferry Productions planning and
Center
and production
needs
Audiovisual of the
Production Department of
Services the Interior,
2003- National Park
C113098060; Service, and
occasionally
other agencies
C1130030165 of
2004- the government,
C1130030165 by providing
ready access to
2005- the skills,
C1130030165 products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Complete Meet the Competed Media $253,003 $60,664 $324,655
Park $10,988
Service, Audiovisual multimedia organization
Harpers
Ferry Productions planning and
Center
and production
needs
Audiovisual of the
Production Department of
Services the Interior,
2003- National Park,
C113098063 Service and
2004- occasionally
C1130030171 other agencies
of the
government,
2005- by providing
C1130030171 ready access to
the skills,
products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Complete Meet the Competed Media 0 $98,168 $207,490 $305,658
Park
Service, Audiovisual multimedia organization
Harpers
Ferry Productions planning and
Center
and production
needs
Audiovisual of the
Production Department of
Services the Interior,
2003- National Park
C1130030163 Service, and
2004- occasionally
C1130030163 other agencies
of the
government,
2005- by providing
C1130030163 ready access to
the skills,
products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Complete Meet the Competed Media $106,993 0 0 $106,993
Park
Service, Audiovisual multimedia organization
Harpers
Ferry Productions planning and
Center
and production
needs
Audiovisual of the
Production Department of
Services the Interior,
2003- National Park
C1130030172 Service, and
2004- occasionally
C1130030172 other agencies
of the
government,
2005- by providing
C1130030172 ready access to
the skills,
products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Complete Meet the Competed Media 0 $1,500 0 $1,500
Park
Service, Audiovisual multimedia organization
Harpers
Ferry Productions planning and
Center
and production
needs
Audiovisual of the
Production Department of
Services the Interior,
2003- National Park
C1130030170 Service, and
2004- occasionally
C1130030170 other agencies
of the
government,
2005- by providing
C1130030170 ready access to
the skills,
products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010145
2004- C1190010145
2005- C1190010145 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media $174,642 $201,615 $1,989 $378,246 organization
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010163
2004- C1190010163
2005- C1190010163 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media $343,340 0 0 $343,340 organization
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010157
2004- C1190010157
2005- C1190010157 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media 0 $70,364 $235,525 $305,889 organization
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010162
2004- C1190010162
2005- C1190010162 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media $221,688 $8,433 $49,960 $280,081 organization
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010148
2004- C1190010148
2005- C1190010148 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media $184,628 $14,262 $34,900 $233,790 organization
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010154
2004- C1190010154
2005- C1190010154 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media 0 $196,519 0 $196,519 organization
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010164
2004- C1190010164
2005- C1190010164 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media $54,714 $124,797 0 $179,511 organization
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010147
2004- C1190010147
2005- C1190010147 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media 0 $175,678 0 $175,678 organization
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010159
2004- C1190010159
2005- C1190010159 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media $984 $130,645 0 $131,629 organization
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010161
2004- C1190010161
2005- C1190010161 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media $75,663 $23,946 0 $99,609 organization
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010155
2004- C1190010155
2005- C1190010155 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media $88,544 $6,200 0 $94,744 organization
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010152
2004- C1190010152
2005- C1190010152 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media 0 $66,800 0 $66,800 organization
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010156
2004- C1190010156
2005- C1190010156 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media 0 $56,788 0 $56,788 organization
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010150
2004- C1190010150
2005- C1190010150 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media 0 $44,046 0 $44,046 organization
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010160
2004- C1190010160
2005- C1190010160 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media 0 $38,000 0 $38,000 organization
National Park Exhibit Service, Harpers Planning and Ferry Center Design
Services
2003- C1190010153
2004- C1190010153
2005- C1190010153 Develop, plan, and design interpretive media. Exhibit
planning and design services including design workshops, research and
preparation of resource packages, development of concept plans,
preparation of resource information, and final exhibit plan packages.
Competed Media 0 $24,500 0 $24,500 organization
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations incurred
Contract awarding
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Multimedia Planning, Competed Media $6,499 $14,362 $70,494 $91,355
Park design,
Service, Planning development, organization
Harpers and
Ferry Production and
Center production
of multimedia
2003- programs and
C113098029; Web sites.
Also
C1130030162 planning,
installation,
2004- and
C1130030162 maintenance
of
audiovisual
2005- systems and
C1130030162 hardware at
National Park
Service
locations.
The
purpose of
this
contract is
to
meet the
multimedia
planning and
production
needs
of the
Department of
the Interior,
National Park
Service, and
occasionally
other
agencies of
the
government,
by providing
ready access
to
the skills,
products, and
services
necessary to
produce and
deliver high-
quality
interpretive
multimedia
programs.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Multimedia Meet the Competed Media $14,835 $14,835
Park
Service, Planning multimedia organization
Harpers and
Ferry Production planning and
Center
2003- production
C113098030 needs of the
Department of
the Interior,
National Park
Service, and
occasionally
other agencies
of
the government,
by providing
ready access to
the skills,
products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in
Contract awarding Obligations
incurred
name and Purpose and prime Type of Obligation
Entity number scope of contract firm/individual 2003 2004 2005 total
work
National Outdoor Develop, Not Media $62,861 $189,682 $419,822
Park plan, $167,279
Service, Planning and and design available organization
Harpers for
Ferry Design outdoor competition
Center
Services interpretive
media.
2003- Outdoor
P1170030023 exhibit
2004- planning and
design
services,
P1142040014, including
P1106040049, on-site
planning,
preparation
of
P1142040013, exhibit
proposal,
text writing
P1106040073 and final
2005- concept
design, and
P1114050001, production.
P1106050015
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations
Contract awarding incurred
name and Purpose and prime Type of Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
National Multimedia Meet the Competed Media $9,144 0 $13,703 $22,847
Park
Service, Planning multimedia organization
Harpers and
Ferry Production planning and
Center.
2003- production
needs of the
C113098028, Department of
C1130030160 the Interior,
2004- National Park
C1130030160 Service, and
occasionally
2005- other agencies
of
C1130030160 the government,
by providing
ready access to
the skills,
products, and
services
necessary to
produce and
deliver high-
quality
interpretive
film
programs. This
includes
research,
treatment,
scriptwriting,
and
all phases of
production and
postproduction,
with
installation
and maintenance
of audiovisual
systems and
hardware at
National Park
Service
locations.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
National Park Name not Service, available Intermountain
2003- Region Charge Card Provision of media consulting and training,
including media training for superintendents and other senior personnel
involved in the Winter Use Plan for Yellowstone and Grand Teton National
Parks. Services include message and sound bite development, use of TV
clips, videotaped mock interviews with analysis, and instruction on
effective delivery techniques.
Not Public relations $16,000 0 0 $16,000 competed firm
National Park Name not Media consulting Not Public $15,500 0 0 $15,500
relations
Service, available and training. competed firm
Intermountain 2003- Media training
Region Charge and consultation
Card for
superintendents,
including
message
development,
effective
presentation,
and issue
consultation.
National Park Name not Media Not Public $7,297 0 0 $7,297
relations
Service, available consultation and competed firm
Intermountain 2003- training,
Region Charge including
Card production of a
video news
release on
Winter Use Plan.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations incurred
Contract awarding
name and Purpose and prime Type of Obligation
Entity number scope of contract firm/individual 2003 2004 2005 total
work
National Name not Provide Competed Public $67,446 $115,771 0 $183,217
Park media relations
Service, available relations firm
Outer support
Banks 2003- for the
Group-Wright P519003A011 North
Brothers 2004- Carolina
National P5190040017 First Flight
Memorial Centennial
Celebration,
including
provision of
media
support
for events,
media
tracking,
and
wrap-up
reports.
National Name not Law Competed Individual $20,000 $20,000
Park enforcement member
Service, available media of the media
relations
Washington training,
Support 2005- including
Office, P2675050017 instructing
Federal Law four
Enforcement Telnet
courses
Training and two
Center on-site
courses,
regarding
media
relations as
related to
law
enforcement.
National Exhibit Develop, Competed Media $47,280 $10,000 0 $57,280
Park plan,
Services, Planning and design organization
and
Harpers Design interpretive
Ferry
Center Services media.
Exhibit
2003- planning and
C1190010158 design
2004- services,
C1190010158 including
design
workshops,
research and
2005- preparation
of
C1190010158 resource
packages,
development
of
concept
plans,
preparation
of
resource
information,
and
final
exhibit plan
packages.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method
used in Obligations incurred
Contract awarding
name and Purpose and prime Type of Obligation
Entity number scope of contract firm/individual 2003 2004 2005 total
work
Office of National Usage Not Media 0 $11,000 $11,000 $22,000
Communications Association distribution competed organization
of of
Farm text and
audio
Broadcasters news
releases to
Services the NFBS and
(NFBS) production
of two
2004- audio news
NBCP04229 releases and
text.
2005-
NBCP05449
Public Name not Develop Competed Media $15,000 $4,000 $3,000 $22,000
Affairs,
Media available interface for organization
Services a
tour of
2003- 03PG107620 Reclamation's
Hungry Horse
Dam in
Montana,
including
writing
code, editing
photos, and
video, and
other
types of
support
media.
U.S. Name not Produce a Not Media $85,750 $131,800 $217,550
Fish and series
Wildlife available of vignettes available organization
Service- for
National pertaining to competition
Wildlife 2003- the public
Refuge 98210-0-J077 and
System conservation
2004-98210-0-J077 programs of
the National
Wildlife
Refuge
System,
produce
features, and
produce
vignettes and
full-length
programs for
outdoor
segment
of TV
station.
Appendix VII: Contracts with the Media: Department of the Interior, Fiscal
Years 2003-2005
Method used in Contract awarding Obligations incurred
name and Purpose and prime Type of Obligation Entity number scope of work
contract firm/individual 2003 2004 2005 total
U.S. Fish and Name not Wildlife Service-available National Wildlife
2003-GS-
Refuge System 23F-0334K
2004-GS-23F-0334K Provide communications services, including: campaign
management system, media tracking, focus group research, public relations
activity, and support relating to major events in coordination with Fish
and Wildlife Service communications activities.
Competed Public relations $242,737 $120,026 0 $362,763 firm
U.S. Fish and Waterfowl Wildlife Service-Survey AEA Program 50th
2003-
GS23F0334K;
GS23F0335K
2005- GS23F0334K/ 982103x797 Consultation, design, and production
services. Developed overall look and identity for Waterfowl Program Survey
program and 50th anniversary. Reviewed current version of the
communication plan and fine-tuned messages and strategies.
Competed Advertising $29,870 $750 $30,620 agency
Total $2,603,381 $3,272,101 $1,749,429 $7,624,911
Source: GAO analysis of data submitted by departments.
Appendix VIII: Contracts with the Media: Department of the Treasury, Fiscal
Years 2003-2005
o For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of the Treasury reported 16 contracts with obligations
totaling about $152 million.
o As shown in table 13, the 16 contracts consisted of 6 contracts with
advertising agencies, with obligations of $91,146,674; 3 contracts
with public relations firms, with obligations of $60,443,160; and 7
contracts with media organizations, with obligations of $216,968.
There were no reported contracts with individual members of the media.
o A more detailed description of the department's contracts with media
vendors is provided in table 14.
Table 13: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of the
Treasury
Obligations incurred Obligations incurred Obligations incurred 2003 2004
2005 Obligation total
Type of Number of Number of Number of Number of firm/individual Total contracts
Total contracts Total contracts Total contracts
Advertising agency $30,008,518 3 $44,225,659 6 $16,912,497 5 $91,146,674
Public relations firm 34,385,466 2 11,150,758 2 14,906,936 2 60,443,160
Media organization 62,582 5 104,716 2 49,670 1 216,968
Individual member of the media 0 0 0000 00
Missing firm data 0 0 0 0 0 0 0 0
Total $64,456,566 10 $55,481,133 10 $31,869,103 8 $151,806,802
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Table 14: Media Contracts Reported by the Department of the Treasury for
Fiscal Years 2003-2005
Method
used in
Contract name awarding Obligations
and Purpose and prime Type of incurred Obligation
Entity number scope of work contract firm/individual 2003 2004 total
2005
Public $33,671,936
Bureau of Public Conduct a Competed relations $9,743,246 $54,395,180
$10,979,998
Engraving Education and domestic and firm
and Awareness international
Printing
Program for public
education
Next program to
Generation communicate
U.S. Currency information
about
the new,
2003-TEP-02-15 redesigned
currency,
2004-TEP-02-15 including
consumer
2005-TEP- research,
02-15 campaign
branding,
outreach and
database
development,
development
of
educational
materials,
media
relations,
and
product
placement
Bureau Name not Produce Competed Advertising $1,903,937 $2,594,077 $705,608 $5,203,622
of the
Public available integrated agency
Debt
2003- marketing
TPD01C0030 communications
services to
2004- educate the
public
TPD01C0030 about the
features
and benefits
2005- of
TPD01C0030 Treasury
securities,
and the
availability
of the
products.
Provide
services in
Web
site design
and
development,
public
relations,
research, and
advertising.
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Method
used in
Contract name and awarding Obligations
Purpose and prime Type of incurred Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
Federal MSB Outreach Provide Competed Public $713,530 . $713,530
education relations .
Crimes Campaign about firm
registration
Enforcement and suspicious
Network 2003-TPD-00-C0015 activity
(FinCEN) reporting with
respect to the
Bank Secrecy Act
regulations to
key
third-party
organizations
and
corporate
entities,
and their
members and
employees, as
well as
conducting
media outreach
to
the African-
American, Arab-
American, Asian-
American, and
Latino/Hispanic-
American
communities.
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Method
used in
Contract awarding Obligations
name and Purpose and prime Type of incurred Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
Financial Go Conduct a Competed Public $1,407,512 $3,926,938 $5,334,450
Management Direct pilot relations firm
Service Pilot campaign to
Campaign find
effective
ways to
(FMS) promote
direct
deposit and
increase use
of
direct
deposit,
resulting in
a decline in
the
number of
checks
FMS disburses
to
Social
Security
and
Supplemental
Security
Income
benefit
recipients.
Conduct
campaign
development,
partner
relations,
media
relations,
materials
development
and
production,
advertising,
planning and
implementing
a
multicultural
marketing
approach to
reach target
audience,
and establish
measurement
procedures to
track
campaign
progress, and
prepare and
adhere to
budget.
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Method
used in
Contract name awarding Obligations
and Purpose and prime Type of incurred Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
Internal Multi-Year Strategic Competed Advertising $16,757,079 $1,857,000 $41,460,206
$22,846,127
Revenue Communica planning, concept agency
Service tions Contract development, and
2003- execution of the
TIRNO-02-D-00009 IRS's
2004- communications,
TIRNO-02-D- marketing, and
taxpayer
information
00009 program, including
2005- corporate
TIRNO-02-D- communications
00009 concepts,
strategic planning,
account
management,
market research,
multilingual/multic
ultural
communications,
internal
communications,
creative
development,
interactive
marketing, public
relations, direct
marketing, media
research and
buying, and
measurement and
evaluation.
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Method
used in
Contract name and awarding Obligations
Purpose and prime Type of incurred Obligation
Entity number scope of contract firm/individual 2003 2004 2005 total
work
Internal Recruitment/ Aid the IRS Competed Advertising 0 $261,516 $748,440 $1,009,956
in the
Revenue Advertising development agency
of a
Service/ and Marketing strategic
approach
Office Support to
of recruitment
for
Human Services all the
major IRS
Capital 2004-GS-23F-0076J,TIRNO-04-Z-00011 occupations.
2005-GS-23F-0076J,TIRNO-04-Z-00011 Work
includes
research and
analysis,
employment
marketing,
vacancy
advertising,
IRS careers
Web-site,
on-line
marketing
Collateral
Catalogue,
other
Internet
activities,
recruitment
marketing
campaign
support,
national
print
media
campaign,
advertising,
television
commercials,
and
photo
shoots.
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Method
used in
Contract name awarding Obligations
and Purpose and prime Type of incurred Obligation
Entity number scope of contract firm/individual 2003 2004 2005 total
work
United Name not Develop new Competed Advertising $7,166,792 $6,602,843 $13,769,635
States
Mint available national agency
2004-TM-K-258 advertising
2005-TM-K- program
focused on
promoting
the U.S.
Mint's core
258 products.
This
includes
providing,
developing,
and
executing
the
national
advertising
program of
television
commercials,
radio and
print
advertising,
media
planning and
media buys,
program
management
services, ad
testing and
pre-
and
postcampaign
analysis.
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Method
used in
Contract awarding
name and Purpose and prime Type of Obligations incurred Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
United States Name not Mint available
2003-TM-K-211
Develop new national advertising program focused on promoting the
U.S. Mint's core products. This includes providing, developing, and
executing the national advertising program of television commercials,
radio and print advertising, media planning and media buys, program
management services, ad testing and pre- and postcampaign analysis.
Competed Advertising $11,347,502 $1,666,261 $13,013,763 agency
United FY 04/05 Provide Competed Advertising 0 $9,690,886 $6,998,606 $16,689,492
States print and
Mint, Advertising broadcast agency
Office
of Sales advertising
and 2004-TM-K-258 for U.S.
Marketing Mint
numismatic
2005-TM-K- products
sold to
258 the public
by
engaging in
creative
development,
production,
marketing
research,
and
media
purchasing.
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Method
used in
Contract name Purpose awarding Obligations
and and prime Type of incurred Obligation
Entity number scope firm/individual 2003 2004 2005 total
of work contract
Page 144 GAO-06-305 Media Contracts
United Name not Provide video Competed Media $86,216 $49,670 $135,886
States
Mint, available support for organization
Office 50
of Sales States
and 2004-TMK-255 Quarter
Marketing Program,
Commemorative
Coin
campaigns,
and media
event.
This includes
production
and
distribution
of
video and
radio
news releases
under the
name of
the Untied
States
Mint.
United Name not Provide video Competed Media $18,500 $18,500
States
Mint, available support for organization
Office 50
of Sales States
and 2004-TM-HQ-5853 Quarter
Marketing Program,
Commemorative
Coin
campaigns,
and media
event.
This includes
production
and
distribution
of
video and
radio
news releases
under the
name of
the Untied
States
Mint.
United Name not Provide video Competed Media $17,500 $17,500
States
Mint, available support for organization
Office 50
of Sales States
and 2003-TM-HQ-5499 Quarter
Marketing Program,
Commemorative
Coin
campaigns,
and media
event.
This includes
production
and
distribution
of
video and
radio
news releases
under the
name of
the Untied
States
Mint.
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Method
used in
Contract awarding
name and Purpose and prime Type of Obligations incurred Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
United States Name not Mint, Office available of Sales and 2003-TM-
Marketing HQ-5617 Provide video support for 50 States Quarter Program,
Commemorative Coin campaigns, and media event. This includes production
and distribution of video and radio news releases under the name of the
Untied States Mint.
Competed Media $15,460 $15,460 organization
United States Name not Mint, Office available of Sales and 2003-TM-
Marketing HQ-5218 Provide video support for 50 States Quarter Program,
Commemorative Coin campaigns, and media event. This includes production
and distribution of video and radio news releases under the name of the
Untied States Mint.
Competed Media $14,922 $14,922 organization
United States Name not Mint, Office available of Sales and 2003-TM-
Marketing HQ-5323 Provide video support for 50 States Quarter Program,
Commemorative Coin campaigns and media event. This includes production and
distribution of video and radio news releases under the name of the Untied
States Mint.
Competed Media $7,500 $7,500 organization
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005
Method
used in
Contract awarding
name and Purpose and prime Type of Obligations incurred Obligation
Entity number scope of work contract firm/individual 2003 2004 2005 total
United States Name not Mint, Office available of Sales and 2003-TM-
Marketing HQ-5217 Provide video support for 50 States Quarter Program,
Commemorative Coin campaigns, and media event. This includes production
and distribution of video and radio news releases under the name of the
Untied States Mint.
Competed Media $7,200 $7,200 organization
Total $64,456,566 $55,481,133 $31,869,103 $151,806,802
Source: GAO analysis of data submitted by departments.
Appendix IX: Contracts with the Media: Department of Veterans Affairs, Fiscal
Years 2003-2005
o For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of Veterans Affairs reported one contract with obligations
totaling about $6 million.
o As shown in table 15, the one contract was with an advertising agency,
with obligations of $5,603,000.
o A more detailed description of the department's single media contract
is provided in table 16.
Table 15: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of Veterans
Affairs
Obligations incurred
2003
Number of Type of firm/individual Total contracts
Obligations incurred Obligations incurred 2004 2005 Obligation total
Number of Number of Number of Total contracts Total contracts Total
contracts
Advertising agency $2,800,000 1 $2,130,000 1 $673,000 1 $5,603,000
Public relations firm 0 0 0 0 0 0 0
Media organization 0 0 0 0 0 0 0
Individual member of the media 0 0 0 00 0 0
Missing firm data 0 0 0 0 0 0 0
Total $2,800,000 1 $2,130,000 1 $673,000 1 $5,603,000
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
Appendix IX: Contracts with the Media: Department of Veterans Affairs,
Fiscal Years 2003-2005
Table16: Media Contracts Reported by the Department of Veterans Affairs for
Fiscal Years 2003-2005
Method
used in
awarding
Contract name Purpose and prime Type of Obligations Obligations Obligations Obligation
scope
Entity and number of work contract firm/individual incurred incurred incurred total
2003 2004 2005
Department Health Care Staff Provide Competed Advertising $2,800,000 $2,130,000 $673,000 $5,603,000
of recruitment agency
Veterans Recruitment marketing and
Affairs advertising
services,
including the
2003-GS-23F-0136KBPA101-049A3-029 establishment
and
maintenance
of an
2004-GS-23F-0136KBPA101 integrated,
coherent
recruitment
049A3-029 marketing
campaign.
2005-GS-23F- This includes
0136KBPA101 creating and
developing
049A3-029and101- themes,
concepts,
049A3-087 strategies,
and
promotional
items, design
material, Web
sites
on the
Internet and
Intranet, and
the
development
of
necessary
electronic
underlying
databases and
electronic
applications.
Total $2,800,000 $2,130,000 $673,000 $5,603,000
Source: GAO analysis of data submitted by departments.
Appendix X: Comments from the Department of Interior
Page 150 GAO-06-305 Media Contracts
Page 151 GAO-06-305 Media Contracts
Page 152 GAO-06-305 Media Contracts
Page 153 GAO-06-305 Media Contracts
Appendix XI: GAO Staff Acknowledgments
The following persons made key contributions to this report: Glenn Davis,
Jared Hermalin, R. E. Canjar, Jerry Sandau, Stuart Kaufman, Stan Kostyla,
Amanda Miller, Amy Bernstein, Tracy Harris, Sue Conlon, and Anthony
Pordes.
(440424)
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