Public Service Announcement Campaigns: Activities and Financial  
Obligations for Seven Federal Departments (13-JAN-06,		 
GAO-06-304).							 
                                                                 
Government-sponsored public service announcement (PSA) campaigns 
are prepackaged messages generally placed for free through	 
various media to promote designated government activities,	 
programs, or services. Although PSAs may be placed for free, PSA 
campaigns may still incur financial obligations for production.  
GAO was mandated to provide information about federal PSA	 
campaign activities by a House Appropriations Committee report	 
(House Report No.108-671). GAO received detailed information on  
PSA campaigns for the seven federal departments with the highest 
obligations for public relations and advertising in fiscal year  
2003--Commerce, Defense, Health and Human Services, Homeland	 
Security, Interior, Treasury, and Veterans Affairs--as reported  
in a governmentwide federal procurement data system. GAO	 
submitted questionnaires to these seven departments to obtain	 
information for fiscal year 2003 through the second quarter of	 
fiscal year 2005 on (1) obligations incurred for PSA campaigns,  
including whether obligations were incurred externally, such as  
through a contract, or internally; (2) the purpose, audience, and
type of media employed; and (3) whether campaigns were evaluated 
for success and their results published in performance reports,  
including Government Performance Results Act (GPRA) reports.	 
-------------------------Indexing Terms------------------------- 
REPORTNUM:   GAO-06-304 					        
    ACCNO:   A44797						        
  TITLE:     Public Service Announcement Campaigns: Activities and    
Financial Obligations for Seven Federal Departments		 
     DATE:   01/13/2006 
  SUBJECT:   Advertising					 
	     Advertising costs					 
	     Budget obligations 				 
	     Data collection					 
	     Federal aid programs				 
	     Financial analysis 				 
	     Government information dissemination		 
	     Performance appraisal				 
	     Public relations					 
	     Statistical data					 
	     Federal Procurement Data System			 

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GAO-06-304

                 United States Government Accountability Office

Report to Congressional Committees

GAO

January 2006

PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS

       Activities and Financial Obligations for Seven Federal Departments

GAO-06-304

PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS

Activities and Financial Obligations for Seven Federal Departments

  What GAO Found

The seven departments we surveyed identified a total of 105 PSA campaigns
that incurred obligations from fiscal year 2003 through the first two
quarters of fiscal year 2005 (see fig. below). The incurred obligations
totaled approximately $152 million (approximately $143 million in
obligations incurred externally and approximately $9 million in
obligations incurred internally). The purposes and goals of these PSA
campaigns ranged widely, from increasing military recruitment to improving
the health and welfare of the American public, to enhancing the safety of
outdoor recreational and sporting activities. The target audiences ranged
from the general public to residents in particular states, to participants
in specific programs or activities. The types of media used for the PSA
campaigns were, in order of frequency, radio, television, Internet,
newspapers, magazines, outdoor billboards, and other media, such as
brochures, posters, and phonebooks. As to whether PSA campaigns were
evaluated, the departments reported that 47 of the 105 campaigns were
evaluated to determine if campaign goals had been achieved. Of these, 41
campaigns were reported to be successful; results were not reported for
the remaining 6.

Relevant agencies reviewed a draft of this report and generally concurred
with GAO's findings; technical comments were incorporated as appropriate.

Obligations Incurred by Seven Federal Departments for Public Service
Announcement Campaigns for Fiscal Year 2003 through March 31, 2005

        Number of PSA campaigns Type of obligation Amount of obligation

                             Externala $142,578,645

                            105 Internalb $9,323,606

Total $151,902,251

Source: GAO analysis of data submitted by departments.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

                 United States Government Accountability Office

                                    Contents

Letter                                                                   1
                   Results in Brief                                         3 
                   Agency Comments                                          4 
Appendix I      Objective, Scope, and Methodology                        5 
Appendix II          PSA Campaign Activity and Obligations: Department 
                   of Commerce, Fiscal Year 2003-March 31, 2005             7 
Appendix III         PSA Campaign Activity and Obligations: Department 
                        of Defense, Fiscal Year 2003-March 31, 2005        13 
Appendix IV            PSA Campaign Activity: Department of Health and 
                   Human Services, Fiscal Year 2003-March 31, 2005         17 
Appendix V      PSA Campaign Activity: Department of Homeland          
                         Security, Fiscal Year 2003-March 31, 2005         50 
Appendix VI         PSA Campaign Activity: Department of the Interior, 
                   Fiscal Year 2003-March 31, 2005                         53 
Appendix VII         PSA Campaign Activity and Obligations: Department 
                   of the Treasury, Fiscal Year 2003-March 31, 2005        62 
Appendix VIII        PSA Campaign Activity and Obligations: Department 
                     of Veterans Affairs, Fiscal Year 2003-March 31, 2005  65 

Appendix IX GAO Staff Acknowledgments                                   68 
Tables                                                                  
               Table 1: Summary of the Number of and Obligations for PSA   
                            Campaigns: Department of Commerce               7 
               Table 2: PSA Campaign Activity for Fiscal Year 2003-March   
               31,                                                         
                              2005: Department of Commerce                  7 
               Table 3: Summary of the Number of and Obligations for PSA   
                            Campaigns: Department of Defense               13 
               Table 4: PSA Campaign Activity for Fiscal Year 2003-March   
               31,                                                         
                               2005: Department of Defense                 13 
               Table 5: Summary of the Number of and Obligations for PSA   
                        Campaigns: Department of Health and Human Services 17 
               Table 6: PSA Campaign Activity for Fiscal Year 2003-March   
               31,                                                         
                      2005: Department of Health and Human Services        17 
               Table 7: Summary of the Number of and Obligations for PSA   
                       Campaigns: Department of Homeland Security          50 
               Table 8: PSA Campaign Activity for Fiscal Year 2003-March   
               31,                                                         
                          2005: Department of Homeland Security            50 
               Table 9: Summary of the Number of and Obligations for PSA   
                          Campaigns: Department of the Interior            53 
                Table 10: PSA Campaign Activity for Fiscal Year 2003-March 
                                                                       31, 
                            2005: Department of the Interior               53 
               Table 11: Summary of the Number of and Obligations for PSA  
                          Campaigns: Department of the Treasury            62 
                Table 12: PSA Campaign Activity for Fiscal Year 2003-March 
                                                                       31, 
                            2005: Department of the Treasury               62 
               Table 13: Summary of the Number of and Obligations for PSA  
                        Campaigns: Department of Veterans Affairs          65 
                Table 14: PSA Campaign Activity for Fiscal Year 2003-March 
                                                                       31, 
                          2005: Department of Veterans Affairs             65 

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United States Government Accountability Office Washington, DC 20548

January 13, 2006

The Honorable Christopher Bond Chairman The Honorable Patty Murray Ranking
Minority Member Subcommittee on Transportation, Treasury, The Judiciary,
Housing and

Urban Development, and Related Agencies Committee on Appropriations United
States Senate

The Honorable Joe Knollenberg Chairman The Honorable John W. Olver Ranking
Minority Member Subcommittee on Transportation, Treasury, Housing and
Urban

Development, The Judiciary, District of Columbia, and Independent

Agencies Committee on Appropriations House of Representatives

As part of the House Appropriations Committee report on funding for the
departments of Transportation and the Treasury, and other agencies for
fiscal year 2005,1 we were mandated to identify government-sponsored
public service announcement (PSA) campaigns. In general,
government-sponsored PSAs are prepackaged messages that aim to improve the
health, safety, and welfare of the community; they are generally presented
for free by the media and do not provide a commercial benefit to the
sponsoring department or agency.2 These messages generally promote
designated government activities, programs, or services that are intended,
among other things, to improve the public's health and welfare. The
federal government has sponsored PSA campaigns since 1942, when the first
campaign was launched to encourage U.S. citizens to purchase war bonds.
Over time, federal PSA campaigns have had a measurable impact. According
to the Advertising Council, for example, the Smokey Bear

1

House Report No. 108-671, at 135 (2004).

2

Although PSAs are generally placed for free, PSA campaigns may incur
fiscal obligations for PSA production and promotion, the qualitative and
quantitative research used to guide the strategic and creative development
of the campaigns, and evaluation of the success of the campaigns.

  Page 1 GAO-06-304 Public Service Announcement

campaign, introduced in 1944 by the U.S. Department of Agriculture, is
credited with helping to reduce the spread of wildfires from 22 million
acres annually to 8.4 million acres annually over the last 50 years. 3

To fulfill our mandate, this report provides information about federal PSA
campaign activities sponsored by seven departments: Commerce (DOC),
Defense (DOD), Health and Human Services (HHS), Homeland Security (DHS),
Interior (DOI), Treasury, and Veterans Affairs (VA). Consistent with the
mandate, this report provides the following information for fiscal year
2003 through the first two quarters of fiscal year 2005:

done
       internally, within an organizational unit within the sponsoring
       federal department;
her or not the results of these evaluations were published in any
       of the sponsoring department's performance reports, including
       Government Performance and Results Act (GPRA) reports.4

To select the seven departments included in our review, we identified the
departments with the highest obligations for public relations and

3

The Advertising Council is a private, nonprofit organization that brings
together volunteer talent from the advertising and communications
industries, the facilities of the media, and the resources of the business
and nonprofit communities. The council produces, distributes and promotes
public service campaigns on behalf of nonprofit organizations and
government agencies.

4

  Under GPRA, annual performance plans are to clearly inform Congress and the
                                   public of

(1) the annual performance goals for agencies' major programs and
activities, (2) the measures that will be used to gauge performance, (3)
the strategies and resources required to achieve the performance goals,
and (4) the procedures that will be used to verify and validate
performance information. These annual plans, issued soon after transmittal
of the President's budget, provide a direct linkage between an agency's
long-term goals and mission and day-to-day activities. Annual performance
reports are to subsequently report on the degree to which performance
goals are met.

                                Results in Brief

advertising, as reported in the Federal Procurement Data System (FPDS).5
The seven departments included in our review accounted for nearly 100
percent of all such obligations. We collected PSA data from the seven
departments through the use of a survey questionnaire, distributed to the
entities within those departments involved in PSA activities. The
questionnaire requested information related to each of our objectives for
fiscal year 2003 through the first two quarters of fiscal year 2005. We
reviewed the responses for inconsistencies, missing data, and
inaccuracies, but we did not independently verify the information
reported. The information we present provides an indication of PSA
campaign activity across federal departments based on a consistent set of
guidelines identifying PSAs, as provided by GAO. Additional details on our
scope and methodology are contained in appendix I. We conducted our review
from May 2005 through November 2005 in accordance with generally accepted
government auditing standards.

The seven departments we surveyed identified a total of 105 PSA campaigns
that incurred obligations from fiscal year 2003 through the first two
quarters of fiscal year 2005. The incurred obligations totaled
approximately $152 million (approximately $142.6 million in obligations
were incurred for external contracts and approximately $9.3 million in
obligations were incurred from within the departments). The purposes and
goals of these PSA campaigns ranged widely, from increasing military
recruitment, and improving the health and welfare of the American public,
to enhancing the safety of outdoor recreational and sporting activities.
The target audiences ranged from the general public to residents in
particular states and to participants in specific programs or activities.
The types of media used for the PSA campaigns were, in order of frequency,
radio, television, Internet, newspapers, magazines, outdoor billboards,
and other media--such as brochures, posters, and phonebooks. As to whether
PSA campaigns were evaluated, the departments reported that 47 of the 105
campaigns were evaluated to determine if campaign goals had been achieved.
Of these, 41 campaigns were reported to be successful; results were not
reported for the remaining 6. Results from 6 of the 41 campaigns evaluated
as successful were published in departmental GPRA

5

FPDS is the central repository for statistical information on federal
contracting. The system contains detailed information on contract actions
over $25,000 and summary data on procurements of less than $25,000.

Page 3 GAO-06-304 Public Service Announcement

performance reports; 20 of the evaluations reporting success were
published in other performance reports.

Detailed information on each department's PSA campaigns, including the
source of obligated funds the purpose of each campaign, its target
audience, the media used, and whether campaign results were evaluated for
success, is contained in appendixes II-VIII.

A draft of this report was reviewed by the seven agencies that submitted

contract information. The agencies generally concurred with our findings.
We received technical comments from DHS, Commerce, and DOI and
incorporated them as appropriate.

We are sending copies of this report to the Secretaries of each of the
seven departments, appropriate congressional committees, and other
interested parties. We will also make copies available to others upon
request. In addition, the report will be available at no charge on GAO's
Web site at http://www.gao.gov.

If you or your staff have any questions about this report, please contact
me at (202) 512-4636 or at [email protected]. Contact points for our offices
of Congressional Relations and Public Affairs may be found on the last
page of this report. GAO staff who made major contributions to this report
are listed in appendix IX.

Paul L. Jones Director, Homeland Security and Justice Issues

Appendix I: Objective, Scope, and Methodology

We collected PSA data from seven departments: Commerce, Defense, Health
and Human Services, Homeland Security, Interior, Treasury, and Veterans
Affairs. To identify the departments included in our review, we used
information on public relations and advertising spending contained in the
Federal Procurement Data System.1 FPDS is operated and maintained by the
Federal Procurement Data Center (FPDC) within the General Services
Administration and collects, develops, and disseminates data on contracts
awarded by federal agencies. We used the information on public relations
and advertising as an indication of PSA activity. The departments we
selected accounted for nearly 100 percent of all public relations and
advertising funds as reported in FPDS for fiscal year 2003, the last
complete year for which department data were available at the time of our
selection. We did not independently verify the data maintained in the FPDS
database,2 but we determined that the data were sufficient for our purpose
of selecting the departments to be included in our survey, as our
selection methodology did not require a level of precision beyond a rough
order of magnitude of departmental PSA activity.

We developed a questionnaire that was distributed among department
entities involved in PSA activities. The questionnaire included
information related to each of our three objectives: fiscal obligations,
campaign purposes and types of media used, and evaluation and reporting of
results. Our research did not disclose a current statutory or regulatory
definition of a PSA. As a result, we developed a set of guidelines that
reflect common industry usage and included these guidelines as part of our
questionnaire. According to those guidelines, a PSA is a prepackaged
message intended to influence attitudes or behaviors. A PSA (1) aims to
improve the health, safety, and welfare of the community or promotes the
programs, activities, or services of government agencies; (2) is generally
presented free by the

1

FPDS is the central repository for statistical information on federal
contracting. The system contains detailed information on contract actions
over $25,000 and summary data on procurements of less than $25,000.

2

In 2003, we reported sufficient problems to warrant concern about the
reliability of FPDS information. GAO, Reliability of Federal Procurement
Data, GAO-04-295R (Washington, D.C.: Dec. 30, 2003).

Page 5 GAO-06-304 Public Service Announcement

media;3 and (3) does not provide a commercial benefit to the sponsoring
agency (i.e., revenue is not gained from the sale of a product or
service).

We also researched the departments to determine their organizational
structure and to identify all major department components. In addition, we
looked for components containing public affairs, public relations, media,
or news offices. We distributed the questionnaire by e-mail to a study
coordinator within each of the seven departments. We instructed this
person to take responsibility for distributing the electronic
questionnaire to all components within the department we identified in our
research. If the coordinator did not distribute a questionnaire to one of
the components we had identified, the coordinator was asked to provide an
explanation. The coordinator was also asked to include any components
involved in PSA activities that we may have failed to identify in our
research. We did not independently verify that we captured all department
components that may have been involved in PSA activities. Department
components were instructed to complete a separate questionnaire for each
PSA campaign for which obligations were incurred between fiscal year 2003
and the end of the second quarter of fiscal year 2005. In the event that
an entity did not incur any obligations related to PSA campaign activity
during this period, the screening portion of the returned questionnaire
reflected that status. All completed entity questionnaires were submitted
through the study coordinator to us.

We reviewed the responses to our questionnaire for inconsistencies,
missing data, and inaccuracies but did not independently verify the
reliability of the data that was reported by the seven departments.

We included only those PSA campaigns that were in progress between fiscal
year 2003 and the first two quarters of fiscal year 2005, the period of
our review.

We excluded from our review any PSA campaigns that consisted solely of
paid advertisements, as these were inconsistent with the guidelines we
established for identifying PSA campaigns, though some campaigns in our
analysis involved a combination of free and paid placement through the
media.

Appendix II: PSA Campaign Activity and Obligations: Department of Commerce,
Fiscal Year 2003-March 31, 2005

Table 1: Summary of the Number of and Obligations for PSA Campaigns: Department
                                  of Commerce

Number of reported PSA Obligations incurred (in dollars)
campaigns Service provider 2003 2004 2005 Total

                  Externala $300,760 $363,653 $41,000 $705,413

                10 Internalb $155,620 $106,521 $22,303 $286,444

Total $456,380 $466,174 $63,303 $985,857

Source: GAO analysis of data submitted by the department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

 Table 2: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department
                                  of Commerce

Campaign #1

Special Census.

Purpose

To promote awareness in local communities that a Special Census was taking
place in the community, and that locally hired Census Bureau enumerators
would be coming door-to-door to take the census.

Target audience(s)

Public at large.

Media used

Television and Internet.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0      $5,000           0  $5,000 
Internalb                                0      $5,250           0  $5,250 
Total                                    0     $10,250           0 $10,250 
Campaign was evaluated for Campaign showed Results     Results     
successc                         success d reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Daily Radio Features (English and Spanish).

Purpose

To provide radio stations with prerecorded factoids and statistical
information from Census Bureau data that would remind listening audiences
of the importance of statistical information in their daily lives.

Target audience(s)

The radio listening public at large, especially audience of small local
radio stations primarily in rural areas of the United States.

Media used

Radio and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                         $82,900     $85,150   $41,000   $209,050 
Internalb                         $44,605     $44,605   $22,303   $111,513 
Total                            $127,505    $129,755   $63,303   $320,563 
Campaign was evaluated    Campaign showed Results     Results     
for successc                    success d reported in reported in 
                                             GPRAe       otherf      
No                                                                

Campaign #3

2002 Economic Census.

Purpose

To alert business owners about the 2002 Economic Census and to encourage
complete and timely return of 2002 Economic Census forms.

Target audience(s)

Owners of companies, whether large or small, in every industry.

Media used

Radio and Internet.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $14,670           0           0 $14,670 
Internalb                           $8,518           0           0  $8,518 
Total                              $23,188           0           0 $23,188 
Campaign was evaluated for Campaign showed Results     Results     
successc                         success d reported in reported in 
                                              GPRAe       otherf      
No                                                                 

ACS Data Release Broadcast Feeds.

Purpose

To provide national, state, and local data and statistical information via
television news feature packages, sound bites, graphics, and radio tours
in English and Spanish and to return statistical information from the
American Community Survey (ACS).

Target audience(s)

Public at large.

Media used

Radio, television, and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                         $73,959      $5,000           0  $78,959 
Internalb                         $35,332      $3,000           0  $38,332 
Total                            $109,291      $8,000           0 $117,291 
Campaign was evaluated    Campaign showed Results     Results     
for successc                    success d reported in reported in 
                                             GPRAe       otherf      
No                                                                

Campaign #5

Personal Locator Beacons Outdoors Adventure Safety Awareness Campaign.

Purpose

To promote the use of Personal Locator Beacons (PLBs) in the United
States, to increase public safety awareness of outdoor adventurers, and to
raise the interest in and the use of PLBs as a safety measure to be
included in outdoors activities.

Target audience(s)

Public at large.

Media used

Television, brochures and posters for general and trade show distribution.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
External                           $18,335           0           0 $18,335 
Internalb                                0           0           0       0 
Total                              $18,335           0           0 $18,335 
Campaign was evaluated for Campaign showed Results     Results     
successc                         success d reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           DKg         Yes     

National Weather Service Rip Current Safety.

Purpose

To raise public awareness of the hazards of rip currents, how to escape
them and survive, and to increase public safety and save lives.

Target audience(s)

Public at large and recreational swimmers.

Media used

Radio and television.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0           0           0       0 
Internalb                                0     $10,000           0 $10,000 
Total                                    0     $10,000           0 $10,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                         success d reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           DKg         Yes     

Campaign #7

National Weather Service Lightning Awareness Campaign.

Purpose

To raise public awareness of the hazards of lightning, how to be prepared
in order to remain safe, and to increase public safety and save lives.

Target audience(s)

Public at large.

Media used

Television.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                            0                0           0      0 
Internalb                       $4,000                0           0 $4,000 
Total                           $4,000                0           0 $4,000 
Campaign was evaluated Campaign showed Results reported Results     
for successc                 success d in GPRAe         reported in 
                                                           otherf      
No                                                                  

Northwestern Hawaiian Islands National Marine Sanctuary.

Purpose

To inform public of proposal to designate the Northwestern Hawaiian
Islands as a national marine sanctuary; to inform the public of
opportunities to participate in the designation process; and to motivate
broad, informed public participation in the sanctuary designation process.

Target audience(s)

Public at large.

Media used

Radio, television, and newspaper.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $99,995           0 $99,995 
Internalb                                0           0           0       0 
Total                                    0     $99,995           0 $99,995 
Campaign was evaluated for Campaign showed Results     Results     
successc                         success d reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Campaign #9

NOAA Hurricane Hunter Aircraft.

Purpose

To inform citizens of hurricane monitoring by NOAA Hurricane Hunter
Aircraft and supporting operations, and how those programs assist in
developing and improving NOAA hurricane forecasting capabilities; and to
increase and encourage hurricane awareness by the general public, with
special emphasis on recognizing the importance of emergency warning based
on forecasting programs.

Target audience(s)

Public at large.

Media used

Television.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                            0           $7,800           0 $7,800 
Internalb                            0                0           0      0 
Total                                0           $7,800           0 $7,800 
Campaign was evaluated Campaign showed Results reported Results     
for successc                 success d in GPRAe         reported in 
                                                           otherf      
Yes                          Yes             DKg            Yes     

Census Bureau Thematic News Release Broadcast Feeds.

Purpose

To provide national, state and local data and statistical information via
television news feature packages, soundbites, graphics, and radio tours in
English and Spanish; and to provide data and statistical information about
timely topics to the public at large.

Target audience(s)

The public at large.

Media used

Radio, television, and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $110,896    $160,708           0 $271,604 
Internalb                         $63,165     $39,666           0 $102,831 
Total                            $174,061    $200,374           0 $374,435 
Campaign was evaluated    Campaign showed Results     Results     
for successc                    success d reported in reported in 
                                             GPRAe       otherf      
No                                                                

Source: GAO analysis of data submitted by the department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

c

PSA campaign was evaluated for success

d

Evaluation indicated PSA campaign had success in achieving goals.

e

Results of department's evaluation were reported in Government Performance
and Results Act (GPRA) report(s).

f

Results of department's evaluation were reported in other, non-GPRA,
performance reports.

gDK = "Don't Know": Respondent indicated that the answer to the question
was unknown.

Appendix III: PSA Campaign Activity and Obligations: Department of Defense,
Fiscal Year 2003-March 31, 2005

Table 3: Summary of the Number of and Obligations for PSA Campaigns: Department
                                   of Defense

Number of reported PSA Obligations incurred (in dollars)
campaigns Service provider 2003 2004 2005 Total

            Externala $14,628,500 $7,649,998 $13,348,856 $35,627,354

               5 Internalb $428,611 $433,443 $296,147 $1,158,201

Total $15,057,111 $8,083,441 $13,645,003 $36,785,555

Source: GAO analysis of data submitted by the department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

 Table 4: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department
                                   of Defense

Campaign #1

Operation Graduation.

Purpose

To raise awareness about the importance of staying in school and
graduating from high school.

Target audience(s)

High school and middle school students, and parents of school-age
students.

Media used

Radio, television, newspaper, outdoor billboards, Internet, mall tour,
card game, video newsreels.

                                                                  Obligations
Service provider                  2003         2004        2005      Total 
Externala                  $1,500,000h  $1,500,000h   $750,000h $3,750,000 
Internalb                            0            0           0          0 
Total                       $1,500,000   $1,500,000    $750,000 $3,750,000 
Campaign was evaluated Campaign showed Results      Results     
for successc           success d       reported in  reported in 
                                          GPRAe        otherf      
Yes                                Yes     DKg          DKg     

Your Partner in Education.

Purpose

To be an inspiration to America's youth to continue with their education
plans, to encourage America's youth to stay in school and graduate, not to
give up on their life goals, and to consider the Air Force when making
decisions about their future.

Target audience(s)

All young people (ages 16-24) and influencers (parents and teachers, among
others).

Media used

Radio and television.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $205,000    $212,550    $106,200 $523,750 
Internalb                               0           0           0        0 
Total                            $205,000    $212,550    $106,200 $523,750 
Campaign was evaluated    Campaign showed Results     Results     
for successc                    success d reported in reported in 
                                             GPRAe       otherf      
No                                                                

Campaign #3

Freedom.

Purpose

To raise general awareness of and instill pride in the Navy.

Target audience(s)

Public-at-large.

Media used

Radio, television, magazine, newspaper, and outdoor billboards.

                                                                  Obligations
Service Provider                     2003        2004        2005    Total 
Externala                        $149,000    $119,000     $32,000 $300,000 
Internalb                        $128,611    $133,443    $146,147 $408,201 
Total                            $277,611    $252,443    $178,147 $708,201 
Campaign was evaluated    Campaign showed Results     Results     
for successc                    success d reported in reported in 
                                             GPRAe       otherf      
No                                                                

Campaign #4

America Supports You: Our Military Men and Women.

Purpose

To sustain and strengthen the morale of our Armed Forces by communicating
the broad support of their fellow citizens for them and their families,
especially military members serving far from home and in harm's way; to
encourage Americans nationwide to show their support for our service
members and their families.

Target audience(s)

Service members and their families at home and abroad, and citizens in all
sectors and all ages nationwide.

Media used

Radio, magazines, newspaper, and Internet.

                                                                  Obligations
Service provider                     2003          2004      2005    Total 
Externala                               0             0 $338,014  $338,014 
Internalb                               0             0         0        0 
Total                                   0             0 $338,014  $338,014 
Campaign was evaluated    Campaign showed Results     Results     
for successc                    success d reported in reported in 
                                             GPRAe       otherf      
NA                              NA            NA          NA      

Campaign #5

Today's Military: See It for What It Really Is.

Purpose

To inform and educate adult influencers (parents, coaches, teachers, and
guidance counselors) about the value of military service and to increase
the likelihood that they will recommend military service for the youth in
their lives.

Target audience(s)

Adult influencers of youth, such as parents, coaches, teachers, and
guidance counselors.

Media used

Television, magazines, and Internet.

                                                                  Obligations
Service provider                2003         2004         2005       Total 
Externala                $12,774,500  $5,818,448   $12,122,642 $30,715,590 
Internalb                   $300,000     $300,000     $150,000    $750,000 
Total                    $13,074,500  $6,118,448   $12,272,642 $31,465,590 
Campaign was         Campaign showed Results     Results       
evaluated for              success d reported in Reported in   
successc                             GPRAe       otherf        
Yes                        Yes           Yes          No       

Source: GAO analysis of data submitted by the department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

c

PSA campaign was evaluated for success.

Page 15 GAO-06-304 Public Service Announcement

d

Department evaluation indicated PSA campaign had success in achieving
goals.

e

Results of department's evaluation were reported in Government Performance
and Results Act (GPRA) report(s).

f

Results of department's evaluation were reported in other, non-GPRA,
performance reports. gDK = "Don't Know", Respondent indicated that the
answer to the question was unknown.

h

This figure is an estimate provided by department officials.

Appendix IV: PSA Campaign Activity: Department of Health and Human Services,
Fiscal Year 2003-March 31, 2005

Table 5: Summary of the Number of and Obligations for PSA Campaigns: Department
                          of Health and Human Services

Number of reported PSA Obligations incurred (in dollars)
campaigns Service provider 2003 2004 2005 Total

            Externala $8,086,786 $13,832,300 $6,211,205 $28,130,291

            64 Internalb $1,603,212 $1,552,212 $1,463,450 $4,618,874

Total $9,689,998 $15,384,512 $7,674,655 $32,749,165

Source: GAO analysis of data submitted by the department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

 Table 6: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department
                          of Health and Human Services

Campaign #1

The Campaign to Rescue and Restore Victims of Human Trafficking.

Purpose

To inform victims of human trafficking (a form of modern-day slavery) and
others about the protections, benefits, and services available to such
persons under the Trafficking Victims Protection Act of 2000.

Target audience(s)

"Intermediaries" (those who are most likely to encounter a trafficking
victim and whom they are most likely to trust).

Media used

Television.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                         $10,000h     $10,000           0 $20,000 
Internalb                             $750        $750        $750  $2,250 
Total                              $10,750     $10,750        $750 $22,250 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           DKg         Yes     

Aspirin Therapy for Reducing Your Risk of Cardiovascular Events.

Purpose

To educate consumers that aspirin therapy for cardiovascular benefits is a
regimen to be prescribed by a health care professional and that consumers
should not self-medicate as a result of misdirected advertising.

Target audience(s)

All Americans, especially caregivers.

Media used

Magazine, Internet and leaflets.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                       $3,800                0           0 $3,800 
Internalb                       $2,600                0           0 $2,600 
Total                           $6,400                0           0 $6,400 
Campaign was evaluated Campaign showed Results reported Results     
for successc              success d    in GPRAe         reported in 
                                                           otherf      
No                                                                  

Campaign #3

Medicines and Driving.

Purpose

To make consumers aware of the importance of reading the label on medicine
to learn that the medicine's side effects may affect driving safely.

Target audience(s)

Drivers.

Media used

Magazines, Internet, and leaflets.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                            0                0           0      0 
Internalb                       $1,200                0           0 $1,200 
Total                           $1,200                0           0 $1,200 
Campaign was evaluated Campaign showed Results reported Results     
for successc              success d    in GPRAe         reported in 
                                                           otherf      
No                                                                  

Counterfeit Medicine.

Purpose

To inform consumers that medicine can be counterfeited, what the risks
are, how to buy safely to avoid purchasing counterfeit drugs, how to
report if you suspect you have received a counterfeit drug, and to
encourage Americans to buy from reputable sources, such as U.S.
state-licensed pharmacies.

Target audience(s)

Public at large and anyone who purchases drugs for others.

Media used

Magazine, newspaper, Internet, and pharmacy leaflets.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                       $2,800                0           0 $2,800 
Internalb                       $2,300                0           0 $2,300 
Total                           $5,100                0           0 $5,100 
Campaign was evaluated Campaign showed Results reported Results     
for successc              success d    in GPRAe         reported in 
                                                           otherf      
No                                                                  

Campaign name #5

Please Care Enough.

Purpose

To educate women about the safe use of medicines and supplements before,
during, and after pregnancy, and to reduce the incidence of adverse events
related to the use of medicine and supplements by women.

Target audience(s)

Women of child-bearing age.

Media used

Radio, television, magazine, and newspaper.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                            0                0         $75    $75 
Internalb                       $1,000                0         $25 $1,025 
Total                           $1,000                0        $100 $1,100 
Campaign was evaluated Campaign showed Results reported Results     
for successc              success d    in GPRAe         reported in 
                                                           otherf      
No                                                                  

Long-Term Care Awareness Campaign.

Purpose

To raise awareness about the cost and options for long-term care for
future and present Medicare beneficiaries, including awareness about what
long-term care services Medicare does and does not cover, and to provide
information about how to plan for long-term care.

Target audience(s)

Future and present Medicare beneficiaries.

Media used

Radio, television, and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
External                                0    $550,000           0 $550,000 
Internal                                0           0           0        0 
Total                                   0    $550,000           0 $550,000 
Campaign was evaluated    Campaign showed Results     Results     
for success               success         rfported in reported in 
                                             GPRAe       otherf      
Yes                             DKg                               

Campaign #7

Head Start-For Your Children, Our Future (In Spanish).

Purpose

To increase Hispanic community knowledge about the Head Start Program by
providing information on program eligibility requirements and benefits, to
encourage Hispanics to participate in Head Start by telling them about the
benefits of the program for their entire family.

Target audience(s)

Non-English-speaking Hispanics and immigrant Hispanics.

Media used

Radio and television.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                               0    $183,890           0 $183,890 
Internalb                               0           0           0        0 
Total                                   0    $183,890           0 $183,890 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
Yes                             Yes           Yes         Yes     

AdoptUsKids Spanish-language campaign.

Purpose

To improve the awareness that children in the foster care system need
permanent homes, and to increase the number of children in the foster care
system that are adopted.

Target audience(s)

Spanish-speaking Americans.

Media used

Radio, television, magazine, newspaper, billboard, Internet, and bus
shelter and transit cards.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
External                                0           0  $278,318   $278,318 
Internal                                0           0           0        0 
Total                                   0           0  $278,318   $278,318 
Campaign was evaluated    Campaign showed Results     Results     
for success               success         reported in reported in 
                                             GPRAe       otherf      
Yes                             Yes           Yes         Yes     

Campaign #9

AdoptUsKids campaign.

Purpose

To improve the awareness that children in the foster care system need
permanent homes, and to increase the number of children in the foster care
system who are adopted.

Target audience(s)

Public at large.

Media used

Radio, television, magazine, newspaper, and Internet.

                                                                  Obligations
Service provider                   2003        2004        2005      Total 
Externala                      $806,651    $782,630    $753,978 $2,343,259 
Internalb                             0           0           0          0 
Total                          $806,651    $782,630    $753,978 $2,343,259 
Campaign was evaluated  Campaign showed Results     Results     
for successc               success d    reported in reported in 
                                           GPRAe       otherf      
Yes                           Yes           Yes         Yes     

Ensuring Safe Use of Medicine-Risk Management Campaign

Purpose

To decrease harm to U.S public by decreasing medical error by advising
consumers that all medicines have risks, and that they should weigh the
benefits and risks of using medicine, use medicines correctly, and read
the labels and follow directions.

Target audience(s)

Public-at-large; anyone who purchase or uses over the counter or
prescription medicine.

Media used

Magazine, newspaper, outdoor billboard, Internet and pharmacy leaflets.

                                                                  Obligations
Service provider              2003             2004            2005  Total 
Externala                        0                0               0      0 
Internalb                   $4,000                0     $1,800      $5,800 
Total                       $4,000                0     $1,800      $5,800 
Campaign was       Campaign showed Results reported Results eported 
evaluated for         success d    in GPRAe         in otherf       
successc                                                            
No                                                                  

Campaign #11

National Family Caregiver Support Program

Purpose

To educate the public on the new National Family Caregiver Support Program
(NFCSP) and the services authorized under it, to get caregivers to use the
new program.

Target audience(s)

Older people, their caregivers, and professionals who serve the elderly.

Media used

Television.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $247,955           0           0 $247,955 
Internalb                               0           0           0        0 
Total                            $247,955           0           0 $247,955 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
No                                                                

Spanish-language Childhood Immunization.

Purpose

To address disparities in immunization coverage by developing, producing,
testing, and distributing culturally relevant and language-appropriate
immunization messages and media products targeted to Spanish-speaking and
English-speaking Hispanics.

Target audience(s)

Members of the Hispanic community: parents, grandparents, guardians of
children aged 2 years and younger, future parents and family members,
providers of health care to children, and general audiences.

Media used

Radio, television, magazine, newspaper, billboard, Internet, posters,
brochures, and calendars.

                                                                  Obligations
Service provider                   2003        2004        2005      Total 
Externala                      $500,000    $500,000    $500,000 $1,500,000 
Internalb                       $25,000     $25,000     $25,000    $75,000 
Total                          $525,000    $525,000    $525,000 $1,575,000 
Campaign was evaluated  Campaign showed Results     Results     
for successc               success d    reported in reported in 
                                           GPRAe       otherf      
Yes                           Yes           No          DKg        Yes     

Campaign #13

Carbon Monoxide Poisoning Prevention.

Purpose

To raise awareness about how to prevent carbon monoxide poisoning during a
power outage.

Target audience(s)

English and Spanish speakers in the U.S. public. Efforts were focused on
hurricane-stricken areas, but the messages are applicable for any
emergency involving a power outage.

Media used

Radio, Internet, and in-store announcements.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                            0                0           0      0 
Internalb                            0           $1,600        $550 $2,150 
Total                                0           $1,600        $550 $2,150 
Campaign was evaluated Campaign showed Results reported Results     
for success            success         in GPRAe         reported in 
                                                           otherf      
No                                                                  

Buying Medicine from Outside the United States.

Purpose

To inform consumers that drugs bought from sources outside the United
States have risks, what the risks are, and how to purchase safely to avoid
harm, and to encourage Americans to buy from reputable sources, such as
U.S. state-licensed pharmacies.

Target audience(s)

Public at large, particularly those who purchase drugs for themselves or
for others.

Media used

Magazine, newspaper, billboard, Internet and pharmacy leaflets.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                           $3,200      $2,700   $3,400     $9,300 
Internalb                           $3,000      $5,500   $2,800    $11,300 
Total                               $6,200      $8,200   $6,200    $20,600 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Campaign #15

Warren Landfill.

Purpose

To increase public awareness regarding community exposure to hydrogen
sulfide, to ensure public awareness of the danger of hydrogen sulfide, and
to provide information on protective measures against exposure.

Target audience(s)

Residents of Warren, Ohio, living near the Warren landfill.

Media used

Radio.

                                                                  Obligations
Service provider              2003             2004       2005       Total 
Externala                        0                0                0     0 
Internalb                        0             $600                0  $600 
Total                            0             $600                0  $600 
Campaign was       Campaign showed Results reported Results reported 
evaluated for      success         in GPRAe         in otherf        
success                                                              
Yes                      Yes             DKg              DKg        

Do the Right Dose.

Purpose

To raise awareness of how the legitimate use of prescription pain
relievers can turn into misuse or abuse if directions are not fully
understood and followed, and to encourage older adults to take
prescription pain relievers as directed and, if a problem should develop,
to contact their physician or 1-800-662-HELP.

Target audience(s)

Older adults.

Media used

Radio, television, magazine, newspaper, Internet, and posters.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $20,000           0 $20,000 
Internalb                                0      $2,000   $2,000     $4,000 
Total                                    0     $22,000   $2,000    $24,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Campaign #17

Alaska-Heart Disease and Stroke Prevention.

Purpose

To encourage the public (especially women) to recognize the signs and
symptoms of heart attack and to educate the public about controlling blood
pressure.

Target audience(s)

Women, with a special focus on women in rural regions, people with high
blood pressure and the professionals and laypeople that care for them, and
Native Alaskans.

Media used

Radio and television.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0           0  $31,500i   $31,500 
Internalb                                0           0           0       0 
Total                                    0           0   $31,500   $31,500 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           No          No      

American Heart Month.

Purpose

To provide education on heart attack warning signs and symptoms and the
importance of calling 911.

Target audience(s)

General population but African-Americans and women in particular.

Media used

Radio.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0    $32,500i           0 $32,500 
Internalb                                0           0           0       0 
Total                                    0     $32,500           0 $32,500 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           No          No      

Campaign #19

American Stroke Month.

Purpose

To provide education on stroke warning signs and symptoms and the
importance of calling 911.

Target audience(s)

General population and African-Americans and women in particular.

Media used

Radio.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $42,520           0 $42,520 
Internalb                                0           0           0       0 
Total                                    0     $42,520           0 $42,520 
Campaign was evaluated for Campaign showed Results     Results     
success                    success         reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           No          No      

Hypertension Awareness.

Purpose

To educate the public about hypertension prevention and management in
preventing heart disease and stroke.

Target audience(s)

General population and African-Americans and women in particular.

Media used

Radio.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0    $60,000i           0 $60,000 
Internalb                                0           0           0       0 
Total                                    0     $60,000           0 $60,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           No          No      

Campaign #21

Obesity Prevention and Management.

Purpose

To provide education on obesity prevention and management.

Target audience(s)

General population.

Media used

Radio.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                            0          $8,833i           0 $8,833 
Internalb                            0                0           0      0 
Total                                0           $8,833           0 $8,833 
Campaign was evaluated Campaign showed Results reported Results     
for successc              success d    in GPRAe         reported in 
                                                           otherf      
Yes                          Yes              No            No      

Physical Activity: The Arthritis Pain Reliever.[1]

Purpose

To raise awareness of physical activity as a way to manage arthritis pain
and increase function, to increase understanding of how to use physical
activity to ease arthritis symptoms and prevent further disability, to
enhance the confidence of persons with arthritis that they can be
physically active, and to increase physical activity.

Target audience(s)

African-Americans or Caucasians aged 45 to 60, with a high school
education or less and whose income is less than $35,000 a year.

Media used

Radio, newspaper, point-of-encounter brochures, and posters.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $134,000     $12,000           0 $146,000 
Internalb                         $52,000     $26,000   $11,000    $89,000 
Total                            $186,000     $38,000   $11,000   $235,000 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
Yes                             Yes           No          No      

Campaign #23

Physical Activity: The Arthritis Pain Reliever.[2]

Purpose

To raise awareness of physical activity as a way to manage arthritis pain
and increase function, to increase understanding of how to use physical
activity to ease arthritis symptoms and prevent further disability, to
enhance the confidence of persons with arthritis that they can be
physically active, and to increase physical activity.

Target audience(s)

Spanish-speaking people of Hispanic origin who have arthritis and have
incomes under $35,000 per year, have less than a high school education,
and whose arthritis threatens to affect valued life roles.

Media used

Radio, newspaper, point-of-encounter brochures, and posters.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $346,000    $402,000           0 $748,000 
Internalb                         $34,000     $40,000   $20,000    $94,000 
Total                            $380,000    $442,000   $20,000   $842,000 
Campaign was evaluated    Campaign showed Results     Results     
for success               success         reported in reported in 
                                             GPRAe       otherf      
No                                                                

"CDC Director," "Spaceman," and "Faces" Theme: Influenza Vaccination.

Purpose

To increase awareness of the shortage of influenza vaccine in the United
States in fall 2004, and to encourage persons at high risk for getting the
flu to seek immunization, and to explain who should get shots during a
year when prioritization is necessary.

Target audience(s)

Persons at high risk for contracting influenza.

Media used

Radio, television, billboards, and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                               0    $542,567           0 $542,567 
Internalb                               0           0           0        0 
Total                                   0    $542,567           0 $542,567 
Campaign was evaluated    Campaign showed Results     Results     
for success                  success d    reported in reported in 
                                             GPRAe       otherf      
DKg                                                               

Campaign #25

Florida-Heart Disease and Stroke Prevention.

Purpose

To conduct awareness campaigns about the signs and symptoms of heart
attack and stroke, and the importance of calling 911.

Target audience(s)

Adults, especially women, and different population groups within the
county.

Media used

Radio, newspaper, brochures, and posters.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                               0    $260,000           0 $260,000 
Internalb                               0           0           0        0 
Total                                   0    $260,000           0 $260,000 
Campaign was evaluated    Campaign showed Results     Results     
for success               success         reported in reported in 
                                             GPRAe       otherf      
Yes                             DKg           No          No      

Stauffer Chemical Company Health Study.

Purpose

To encourage former workers of the Stauffer Chemical plant to receive free
health screening as part of participation in a health study to determine
chemical exposure.

Target audience(s)

Former employees of the Tarpon Springs, Florida, Stauffer chemical plant.

Media used

Radio.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                            0           $2,500           0 $2,500 
Internalb                            0             $500           0   $500 
Total                                0           $3,000           0 $3,000 
Campaign was evaluated Campaign showed Results reported Results     
for successa              success d    in GPRAe         reported in 
                                                           otherf      
Yes                          Yes             DKg            DKg     

Campaign #27

Kentucky-Stroke Prevention.

Purpose

To increase awareness about signs and symptoms of stroke and the urgent
need to call 911 upon recognizing these symptoms.

Target audience(s)

Louisville demographic market area.

Media used

Television, newspaper, and Internet.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0           0   $64,618   $64,618 
Internalb                                0           0           0       0 
Total                                    0           0   $64,618   $64,618 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

North Carolina-Relationship between High Blood Pressure and Stroke.

Purpose

To encourage people to take charge of controlling their blood pressure, to
be aware of the relationship between high blood pressure and stroke, and
to recognize the signs and symptoms of stroke.

Target audience(s)

Adults 35-65, African-Americans, and high-risk communities.

Media used

Radio and television.

                                                                  Obligations
Service provider                2003        2004             2005    Total 
Externala                          0           0    $250,000i     $250,000 
Internalb                          0           0                0        0 
Total                              0           0     $250,000     $250,000 
Campaign was         Campaign showed Results     Results reported 
evaluated for           success d    reported in in otherf        
successc                             GPRAe                        
Yes                        Yes           No             No        

Campaign #29

Screen for Life: National Colorectal Cancer Action Campaign.

Purpose

To increase screening rates and save lives among Americans aged 50 or
older.

Target audience(s)

Men and women aged 50 years or older, including English and Spanish
speakers and African-Americans.

Media used

Radio, television, magazine, newspaper, and Internet.

                                                                  Obligations
Service provider              2003        2004             2005      Total 
Externala                 $656,500           0    $1,175,000    $1,831,500 
Internalb                        0           0                0          0 
Total                     $656,500           0    $1,175,000    $1,831,500 
Campaign was           Campaign    Results     Results reported 
evaluated for       showed success reported in in otherf        
successc                  d        GPRAe                        
Yes                      Yes           DKg           DKg        

Steps to a Healthier Austin, Texas.

Purpose

To increase public awareness of Steps to a Healthier Austin Initiative,
Walk-Texas-Active Austin Program.

Target audience(s)

African-Americans, Hispanic-Americans, women, and the general population.

Media used

Radio, newspaper, and billboard.

                                                                  Obligations
Service provider                2003             2004        2005    Total 
Externala                          0        $106,267j           0 $106,267 
Internalb                          0                0           0        0 
Total                              0         $106,267           0 $106,267 
Campaign was         Campaign showed Results reported Results     
evaluated for           success d    in GPRAe         reported in 
successc                                              otherf      
Yes                        Yes              No            Yes     

Campaign #31

Steps to a Healthier Washington.

Purpose

To increase diabetes prevention awareness.

Target audience(s)

Those at risk of diabetes in Clark County, particularly older adults and
those with low incomes and low levels of literacy, also women aged 24 to
44 and parents of children up to 18 in Chelan, Douglas, and Okanogan
counties.

Media used

Radio and newspaper.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0    $75,000j           0 $75,000 
Internalb                                0           0           0       0 
Total                                    0     $75,000           0 $75,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           No          Yes     

Utah-Heart Disease and Stroke Prevention.

Purpose

To educate the Utah public about stroke signs and symptoms of stroke.

Target audience(s)

Utah residents over 40.

Media used

Television.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $25,000           0 $25,000 
Internalb                                0           0           0       0 
Total                                    0     $25,000           0 $25,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Campaign #33

As You Age.

Purpose

To educate older adults about the inherent dangers of prescription
medication misuse, including mixing certain medications and alcohol.

Target audience(s)

Older adults (age 65 or older) and caregivers of older adults.

Media used

Radio, television, magazine, newspaper, and Internet.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $55,000           0           0 $55,000 
Internalb                           $9,440      $4,000           0 $13,440 
Total                              $64,440      $4,000           0 $68,440 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Generic Drug Education Program.

Purpose

To educate and inform users that generic drug products are safe and
effective; to educate the public about generic drug efficacy, quality, and
safety; and to reduce the fears associated with deciding to use generic
drugs.

Target audience(s)

Users of prescription drug products.

Media used

Radio, magazine, newspaper, billboard, Internet, movie theater ads,
pharmacy leaflets, and bus and subway ads.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $101,000    $276,500  $275,475   $652,975 
Internalb                         $20,000     $34,197  $124,525   $178,722 
Total                            $121,000    $310,697  $400,000   $831,697 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
No                                                                

Campaign #35

National Youth Violence Awareness Game Night.

Purpose

To promote adolescent health and engender a culture of prevention and
heightened sense of health, to continue to raise awareness of youth
violence prevention programs and services, and to continue efforts to
reduce youth violence in U.S. communities.

Target audience(s)

Youth ages 8-16.

Media used

Radio, television, Internet, and arena televisions.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0           0   $20,000   $20,000 
Internalb                                0           0           0       0 
Total                                    0           0   $20,000   $20,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              DKg                               

Over-the-Counter Pain and Fever Relievers.

Purpose

To educate consumers about the implications of using medicines without
following the label directions or the advice of a health care
professional, to make consumers aware that the use of over-the-counter
pain- and fever-reducing medicines is serious, and to encourage consumers
to read labels and use medicines as directed.

Target audience(s)

All Americans, especially caregivers.

Media used

Magazine, newspaper, Internet, and pharmacy leaflets.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $20,000      $7,700           0 $27,700 
Internalb                           $4,500      $3,000           0  $7,500 
Total                              $24,500     $10,700           0 $35,200 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Campaign #37

Caring for Loved Ones with Alzheimer's Disease.

Purpose

To reach out to caregivers of people with Alzheimer's disease (AD) and
others who have questions or are seeking information about the disease to
let them know that reliable, practical information is available free; to
create awareness of the National Institute on Aging's home safety
brochure, Caregiver Guide, and the publication Alzheimer's Disease:
Unraveling the Mystery; and to let people know how to order free copies of
these materials.

Target audience(s)

Family members who provide in-home care to people with AD, the public,
people with early-stage AD, family members, and friends.

Media used

Radio.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $86,374           0           0 $86,374 
Internalb                                0           0           0       0 
Total                              $86,374           0           0 $86,374 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Fitness for Life.

Purpose

To encourage older adults to call the National Institute on Aging's
toll-free information center to obtain a copy of A Guide from the National
Institute on Aging.

Target audience(s)

Adults over the age of 50.

Media used

Displays on buses and at Metrorail stations.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $20,229     $19,370           0 $39,599 
Internalb                                0           0           0       0 
Total                              $20,229     $19,370           0 $39,599 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Campaign #39

Prevention of Underage Drinking.

Purpose

To prevent underage drinking and its associated problems, to provide teens
with a positive message about not using alcohol, and to encourage parents
to talk with children about underage drinking.

Target audience(s)

Youth ages 11 to 14 and parents.

Media used

Radio and television.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $307,994    $144,432   $48,888   $501,314 
Internalb                               0           0           0        0 
Total                            $307,994    $144,432   $48,888   $501,314 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
No                                                                

Babies Sleep Safest on Their Backs/Safe Sleep for Your Baby.

Purpose

To increase the number of African-American parents and caregivers who
place their babies on their backs to sleep, to reduce the disparity in
back sleeping between white and black infants, and ultimately to reduce
the risk of sudden infant death syndrome.

Target audience(s)

African-American parents and caregivers who can influence a baby's
sleeping position.

Media used

Radio, magazine, and bus and subway station ads.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                               0     $61,690   $24,805    $86,495 
Internalb                               0     $20,000   $15,000    $35,000 
Total                                   0     $81,690   $39,805   $121,495 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
No                                                                

Campaign #41

Jack and Jill.

Purpose

To highlight the connection between drug abuse and human immunodeficiency
virus (HIV) and to educate Americans that drug abuse can increase the risk
of contracting HIV.

Target audience(s)

Primary: young adults 18-24, including African-American and Hispanic
populations; secondary: teens 15-18.

Media used

Radio and television.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $35,000           0           0 $35,000 
Internalb                                0           0           0       0 
Total                              $35,000           0           0 $35,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           No          No      

Game Plan.

Purpose

To convey the dangers of abusing steroids; to encourage Americans not to
use anabolic steroids to enhance their performance or appearance.

Target audience(s)

Youth aged 13-18 and their caregivers.

Media used

Television, magazine, newspaper, Internet, and free posters sent to
schools and other organizations.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $35,000           0           0 $35,000 
Internalb                                0           0           0       0 
Total                              $35,000           0           0 $35,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           No          No      

Campaign #43

"Paremos el VIH, Empieza Tu" Theme: HIV Testing.

Purpose

To bring awareness of the human immunodeficiency virus (HIV) epidemic in
the United States to the large and growing Hispanic population and let
them know about the availability of testing, treatment, and care; to
encourage Latinos at risk for HIV to seek testing, counseling, and
treatment, if necessary.

Target audience(s)

Latino men and women ages 18-54.

Media used

Radio and television.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                               0    $270,000   $29,000   $299,000 
Internalb                               0           0           0        0 
Total                                   0    $270,000   $29,000   $299,000 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
No                                                                

Como su ojos.

Purpose

To increase awareness of the importance of dilated eye exams for Hispanics
with diabetes.

Target audience(s)

Hispanics with diabetes and their families and friends.

Media used

Radio and television.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $60,680           0 $60,680 
Internalb                                0           0           0       0 
Total                                    0     $60,680           0 $60,680 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           No          No      

Campaign #45

Choose Respect.

Purpose

To prevent dating abuse; to reinforce the social norms among adolescents
that any form of violence between males and females- whether physical or
verbal-is inappropriate or unacceptable.

Target audience(s)

Youth ages 11 to 14.

Media used

Radio, television, Internet, brochures, and movie theater ads.

                                                                  Obligations
Service provider              2003           2004          2005      Total 
Externala                        0              0             0          0 
Internalb                 $840,322       $807,533  $1,000,000   $2,647,855 
Total                     $840,322       $807,533  $1,000,000   $2,647,855 
Campaign was           Campaign    Results     Results reported 
evaluated for       showed success reported in in otherf        
successc                  d        GPRAe                        
Yes                      DKg                                    

Take a Stand. Lend a Hand. Stop Bullying Now!

Purpose

To improve the health of America's "tween" population (ages 9-13 years),
to raise awareness about bullying, to prevent and reduce bullying
behaviors, to identify interventions for tweens and those who influence
them, and to foster and enhance linkages among partners.

Target audience(s)

Public at large, parents, children (9-13), health educators, school
counselors, resource officers, mental health professionals, and
faith-based leaders.

Media used

Radio, television, magazine, and newspaper.

                                                                  Obligations
Service provider              2003             2004        2005      Total 
Externala                        0       $1,488,703           0 $1,488,703 
Internalb                        0         $126,132           0   $126,132 
Total                            0       $1,614,835           0 $1,614,835 
Campaign was           Campaign    Results reported Results     
evaluated for       showed success in GPRAe         reported in 
successc                  d                         otherf      
No                                                              

Campaign #47

The Heart Truth Campaign.

Purpose

To increase awareness that heart disease is the number-one killer of
women, particularly women of color; to increase awareness of the risk
factors that can lead to heart disease, disability, and death; and to
encourage women to talk with their doctors.

Target audience(s)

Women, ages 40 to 60.

Media used

Radio, television, magazine, Internet, airport dioramas, and Metro station
billboard ads.

                                                                  Obligations
Service provider                   2003        2004        2005      Total 
Externala                      $996,000  $1,783,000 $1,438,000  $4,217,000 
Internalb                      $280,000    $178,000    $122,000   $580,000 
Total                        $1,276,000  $1,961,000 $1,560,000  $4,797,000 
Campaign was evaluated  Campaign showed Results     Results     
for successc               success d    reported in reported in 
                                           GPRAe       otherf      
Yes                           Yes           No          Yes     

Get Smart: Know When Antibiotics Work.

Purpose

To educate consumers and health-care providers about the importance of the
use of antibiotics and to reduce the incidence of antibiotic resistance.

Target audience(s)

Public at large and health care providers.

Media used

Radio, television, magazine, newspaper, and billboard.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $46,000           0   $15,000   $61,000 
Internalb                           $7,500      $3,000   $1,000    $11,500 
Total                              $53,500      $3,000   $16,000   $72,500 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
DKg                                                                

Campaign #49

Be Smart about Your Heart. Control the ABCs of Diabetes.

Purpose

To increase the awareness among people with diabetes and health care
providers that heart disease is a major complication and the leading cause
of premature death for people with diabetes, and to encourage health care
providers to help their patients control their diabetes.

Target audience(s)

People with diabetes and the people who support them, African-Americans,
Hispanics, American Indians and Alaskan Natives, Asian Americans and
Pacific Islanders, and health care providers.

Media used

Radio, television, magazine, newspaper, and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $175,000     $20,000   $55,000   $250,000 
Internalb                               0           0           0        0 
Total                            $175,000     $20,000   $55,000   $250,000 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
Yes                             DKg                               

Reading the Over-the-Counter Medicine Label.

Purpose

To ensure consumers understand how to use their medicines, what's in their
medicines, and the side effects of their medicine; to educate consumers
about the new over-the-counter drug facts label; and to encourage
consumers to read medicine labels.

Target audience(s)

All Americans, especially caregivers.

Media used

Radio, magazine, newspaper, Internet, movie theater slides, Metrorail, and
pharmacy leaflets.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $24,500      $7,800           0 $32,300 
Internalb                           $5,600      $3,200   $2,750    $11,550 
Total                              $30,100     $11,000   $2,750    $43,850 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Campaign #51

Buying Medicine and Medical Products Over the Internet.

Purpose

To inform consumers that buying drugs over the Internet has risks, what
the risks are, how to avoid the risks, and how to report Internet sites
that are selling drugs; to encourage Americans, if they buy drugs online,
to buy from reputable sources, such as U.S.state-licensed pharmacies.

Target audience(s)

Public at large, especially those who purchase drugs for themselves or for
others.

Media used

Magazine, newspaper, Internet, and pharmacy leaflets.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $15,000      $9,000   $3,600    $27,600 
Internalb                           $4,000      $3,200   $3,000    $10,200 
Total                              $19,000     $12,200   $6,600    $37,800 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Small Steps, Big Rewards. Prevent Type 2 Diabetes.

Purpose

To help translate and promote the findings from the Diabetes Prevention
Program trial that showed people at high risk for type 2 diabetes can
prevent or delay the disease by losing a modest amount of weight through
increased physical activity, to help people at risk for type 2 diabetes
become aware of and take steps to prevent or delay the disease and its
complications, and to educate health care providers about how to help
their patients make life style changes to prevent or delay type 2
diabetes.

Target audience(s)

People at risk for type 2 diabetes, including African-Americans,
Hispanics, American Indian and Alaskan Natives, Asian Americans and
Pacific Islanders, older adults, and health care providers.

Media used

Radio, television, magazine, newspaper, and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $390,000    $320,000  $115,000   $825,000 
Internalb                               0           0           0        0 
Total                            $390,000    $320,000  $115,000   $825,000 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
Yes                             DKg                               

Campaign #53

Your Environment IS Your Health.

Purpose

To raise awareness of environmental hazards around the home and to provide
suggestions for avoiding these types of exposures-especially for young
children.

Target audience(s)

English- and Spanish-speaking parents, child care providers, and children.

Media used

Radio, television, and Internet.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $39,000           0           0 $39,000 
Internalb                                0           0           0       0 
Total                              $39,000           0           0 $39,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Real Men Real Depression.

Purpose

To raise awareness in men across the country that men get depression and
that depression is a real and treatable illness, and to enable Americans
to better identify the signs and symptoms of depression.

Target audience(s)

American men (English- and Spanish-speaking) who are experiencing or have
experienced depression and their families and the public at large.

Media used

Radio, television, magazine, newspaper, billboard, Internet, bus side ads,
and table tents.

                                                                  Obligations
Service provider                   2003        2004        2005      Total 
Externala                    $1,006,860    $754,920    $400,200 $2,161,980 
Internalb                       $67,000     $48,000     $62,000   $177,000 
Total                        $1,073,860    $802,920    $462,200 $2,338,980 
Campaign was evaluated  Campaign showed Results     Results     
for successc               success d    reported in reported in 
                                           GPRAe       otherf      
Yes                           Yes           No          Yes     

Campaign #55

Know Stroke. Know the Signs. Act in Time.

Purpose

To increase public awareness of the symptoms of stroke and the need to
take immediate action to get treatment, to get more Americans successfully
treated for stroke, and to reduce disability and morbidity from stroke.

Target audience(s)

African-Americans and senior citizens.

Media used

Radio.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $74,500   $20,500   $95,000 
Internalb                                0           0           0       0 
Total                                    0     $74,500   $20,500   $95,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Closing the Health Gap.

Purpose

To improve the health of racial and ethnic minority populations by
encouraging routine health screenings, linking people to health
information and services, educating communities about healthy living and
disease prevention, and mobilizing communities to plan local health
activities.

Target audience(s)

African-Americans, Hispanics, American Indians and Alaska Natives, Asian
Americans, and Pacific Islanders.

Media used

Radio, television, magazine, newspaper, and Internet.

                                                                  Obligations
Service provider              2003             2004        2005      Total 
Externala               $1,208,700       $2,220,000           0 $3,428,700 
Internalb                        0                0           0          0 
Total                   $1,208,700       $2,220,000           0 $3,428,700 
Campaign was       Campaign showed Results reported Results     
evaluated for         success d    in GPRAe         reported in 
successc                                            otherf      
Yes                      Yes             Yes            Yes     

Campaign #57

National Breast-feeding Awareness Campaign.

Purpose

To increase breast-feeding rates in the United States; to encourage
first-time parents to breast-feed their children exclusively for 6 months
by increasing their awareness of breast-feeding, and by increasing their
awareness of the risks of not breast-feeding; to increase support of
society for breast-feeding mothers so that it is normal, desirable, and
achievable.

Target audience(s)

First-time mothers who would not normally breast-feed and their partners,
especially low-income and African-American families and grandmothers of
infants.

Media used

Radio, television, magazine, newspaper, billboard, Internet, and posters.

                                                                  Obligations
Service provider                   2003        2004        2005      Total 
Externala                      $452,771    $727,364    $212,148 $1,392,283 
Internalb                      $204,000    $207,000     $46,250   $457,250 
Total                          $656,771    $934,364    $258,398 $1,849,533 
Campaign was evaluated  Campaign showed Results     Results     
for successc               success d    reported in reported in 
                                           GPRAe       otherf      
Yes                           Yes           Yes         No      

National Public Health Campaigns: The Anti-Stigma Campaign and the
National Underage Drinking Campaign.

Purpose

To delay the onset of underage drinking and reduce underage drinking by
increasing communications between parent and youth concerning
alcohol-related issues.

Target audience(s)

Parents and children.

Media used

Radio, television, magazine, newspaper, and Internet.

                                                                  Obligations
Service provider              2003             2004        2005      Total 
Externala                        0      $1,829,234j           0 $1,829,234 
Internalb                        0                0           0          0 
Total                            0       $1,829,234           0 $1,829,234 
Campaign was           Campaign    Results reported Results     
evaluated for       showed success in GPRAe         reported in 
successc                  d                         otherf      
No                                                              

Campaign #59

National Association of State Mental Health Program Directors.

Purpose

To socially market and communicate technical assistance for the Community
Mental Health Service for children and their families.

Target audience(s)

Children and their families.

Media used

Radio and television.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $150,000           0           0 $150,000 
Internalb                               0           0           0        0 
Total                            $150,000           0           0 $150,000 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
No                                                                

Learn the Signs. Act Early.

Purpose

To encourage parents to research the various milestones their children
should be reaching by visiting the Web site (www.cdc.gov/actearly) or
calling a toll-free phone number.

Target audience(s)

Parents between the ages of 18 and 35 with young children, health care
professionals, child care providers and early educators, as well as other
individuals who play an important role in the lives of young children.

Media used

Radio, television, magazine, and newspaper.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                               0           0  $358,000   $358,000 
Internalb                               0           0           0        0 
Total                                   0           0  $358,000   $358,000 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
No                                                                

Campaign #61

Educating the Hispanic Community about Listeria.

Purpose

To educate the Hispanic community about the risk of eating cheese made
with unpasteurized milk.

Target audience(s)

Hispanic population.

Media used

Radio, television, magazine, newspaper, and Internet.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $68,000           0 $68,000 
Internalb                                0      $3,000           0  $3,000 
Total                                    0     $71,000           0 $71,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           DKg         DKg     

Promoting the appropriate use of antibiotics for upper respiratory
infections.

Purpose

To address antibiotic resistance by encouraging the judicious use of
antibiotics by the pubic.

Target audience(s)

Parents of young children, healthy adults, Spanish speakers.

Media used

Radio, television, magazine, newspaper, and billboard.

                                                                  Obligations
Service provider               2003     2004         2005            Total 
Externala                  $188,000   $71,000      $10,000        $269,000 
Internalb                   $15,000   $10,000       $3,000         $28,000 

Total                        $203,000          $81,000    $13,000 $297,000 
Campaign was                          Results reported                     
evaluated for         Campaign showed in               Results reported in
successc                                               
                         success d            GPRAe       otherf              
No response provided                                   
to these questions                                     

Campaign #63:

Misuse of Prescription Pain Relievers.

Purpose

To inform consumers of the risks of misusing or abusing prescription pain
relievers, and to inform and educate young people of the dangers of
nonmedical uses of pain relievers and the potential for abuse or misuse
leading to addiction.

Target audience(s)

Fourteen- to 25- year-olds and the general public.

Media used

Radio, television, magazine, Internet, and pharmacy leaflets.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $23,452           0   $1,700    $25,152 
Internalb                          $20,000           0   $20,000   $40,000 
Total                              $43,452           0   $21,700   $65,152 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Steps to a Healthier Florida - Hillsborough County.

Purpose

To create awareness about the Steps to a Healthier US Initiative, focusing
on asthma, diabetes, obesity, tobacco use, nutrition, and physical
activity; to create the awareness needed to ensure the success of Steps
program initiatives.

Target audience(s)

African American community, Hispanic community; and all other residents of
Hillsborough County, Florida.

Media used

Radio, television, outdoor billboard, Internet, and direct mail.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                               0           0  $127,000   $127,000 
Internalb                               0           0           0        0 
Total                                   0           0  $127,000   $127,000 
Campaign was evaluated    Campaign showed Results     Results     
for successc                    success d reported in reported in 
                                             GPRAe       otherf      
Yes                       Yes             No          Yes         

Source: GAO analysis of data submitted by department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

c

PSA campaign was evaluated for success

d

Department evaluation indicated PSA campaign had success in achieving
goals.

e

Results of department's evaluation were reported in Government Performance
and Results Act (GPRA) report(s).

f

Results of department's evaluation were reported in other, non-GPRA,
performance reports.

gDK="Don't Know": Respondent indicated that the answer to the question was
unknown.

h

This figure is an estimate provided by department officials.

i

Department officials indicated this figure was obligated for an unknown
year between 2003 and 2005,

inclusive.

j

Department officials indicated this figure was obligated for all years,
2003 through 2005, inclusive.

Appendix V: PSA Campaign Activity: Department of Homeland Security, Fiscal Year
2003-March 31, 2005

Table 7: Summary of the Number of and Obligations for PSA Campaigns: Department
                              of Homeland Security

Number of reported Obligations incurred (in dollars)
PSA campaigns Service provider 2003 2004 2005 Total

             Externala $2,707,943 $6,242,204 $5,721,399 $14,671,546

                    4 Internalb 0 $350,000 $480,000 $830,000

Total $2,707,943 $6,592,204 $6,201,399 $15,501,546

Source: GAO analysis of data submitted by department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

 Table 8: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department
                              of Homeland Security

Campaign #1

Welcome to the United States: A Guide for New Immigrants.

Purpose

To roll out a new guide intended to orient new permanent residents and to
advertise the availability of the guide online and for purchase through
the Government Printing Office.

Target audience(s)

New permanent residents.

Media used

Radio and newspaper.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0           0   $33,491   $33,491 
Internalb                                0           0           0       0 
Total                                    0           0   $33,491   $33,491 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Appendix V: PSA Campaign Activity: Department of Homeland Security, Fiscal Year
                              2003-March 31, 2005

National Recreational Boating Safety Outreach Program.

Purpose

To promote national boating education, safety, and awareness, and to
ensure our ports and local waterways meet the demand for a safe, secure
environment.

Target audience(s)

Public participating in recreational boating activities.

Media used

Radio, television, magazine, and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                        $207,943    $181,372  $280,723   $670,038 
Internalb                               0           0           0        0 
Total                            $207,943    $181,372  $280,723   $670,038 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
No                                                                

Campaign #3

The Ready Campaign, including Listo America and Listo Negocios.

Purpose

To increase awareness about the importance of being prepared for
emergencies, to motivate individuals to take basic preparedness steps, and
to increase the level of basic preparedness across the nation.

Target audience(s)

The public at large, especially parents and families and small to
medium-sized businesses.

Media used

Radio, television, magazine, newspaper, billboard, Internet, and Yellow
Pages directories.

                                                                  Obligations
Service provider              2003             2004        2005      Total 
Externala                        0       $3,440,832 $2,907,185  $6,348,017 
Internalb                        0        $350,000g    $480,000   $830,000 
Total                            0       $3,790,832 $3,387,185  $7,078,017 
Campaign was           Campaign    Results reported Results     
evaluated for       showed success in GPRAe         reported in 
successc                  d                         otherf      
Yes                      Yes              No            Yes     

Appendix V: PSA Campaign Activity: Department of Homeland Security, Fiscal Year
                              2003-March 31, 2005

U.S. Coast Guard Military Recruiting.

Purpose

To recruit quality military personnel for the U.S. Coast Guard, to create
awareness of opportunities, and to generate prospective leads for
recruiters to achieve recruitment goals and mission.

Target audience(s)

Young people; typically recent high school graduates.

Media used

Radio, television, direct mail, and NASCAR.

                                                                  Obligations
Service provider                   2003        2004        2005      Total 
Externala                    $2,500,000  $2,620,000 $2,500,000  $7,620,000 
Internalb                             0           0           0          0 
Total                        $2,500,000  $2,620,000 $2,500,000  $7,620,000 
Campaign was evaluated  Campaign showed Results     Results     
for successc                  success d reported in reported in 
                                           GPRAe       otherf      
Yes                     Yes             No          Yes         

Source: GAO analysis of data submitted by department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

c

PSA campaign was evaluated for success.

d

Department evaluation indicated PSA campaign had success in achieving
goals.

e

Results of department's evaluation were reported in Government Performance
and Results Act (GPRA) report(s).

f

Results of department's evaluation were reported in other, non-GPRA,
performance reports.

gThis figure is an estimate provided by department officials.

Appendix VI: PSA Campaign Activity:
Department of the Interior,
Fiscal Year 2003-March 31, 2005

Table 9: Summary of the Number of and Obligations for PSA Campaigns: Department
                                of the Interior

Number of reported PSA Obligations incurred (in dollars)
campaigns Service provider 2003 2004 2005 Total

                  Externala $107,972 $155,759 $6,197 $269,928

                 15 Internalb $76,357 $85,197 $58,208 $219,762

Total $184,329 $240,956 $64,405 $489,690

Source: GAO analysis of data submitted by department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

Table 10: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department
                                of the Interior

Campaign #1

National Wildlife Refuge System Centennial Alaska.

Purpose

To make Alaskans and Alaskan tourists aware of the Refuge System
Centennial and the 16 refuges in Alaska.

Target audience(s)

Alaska commercial and public radio listeners.

Media used

Radio.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                       $2,800                0           0 $2,800 
Internalb                         $650                0           0   $650 
Total                           $3,450                0           0 $3,450 
Campaign was evaluated Campaign showed Results reported Results     
for successc              success d    in GPRAe         reported in 
                                                           otherf      
No                                                                  

Appendix VI: PSA Campaign Activity:
Department of the Interior,
Fiscal Year 2003-March 31, 2005

National Wildlife Refuge System Centennial Celebration.

Purpose

To raise awareness among citizens of the continuing conservation mission
of the U.S. Fish and Wildlife Service and its partners, and to encourage
direct involvement with local national wildlife refuges.

Target audience(s)

All passengers on Delta Airlines domestic flights during January and
February 2003.

Media used

Internet and in-flight video.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                          $14,300           0           0 $14,300 
Internalb                           $2,500           0           0  $2,500 
Total                              $16,800           0           0 $16,800 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
DKg                                                                

Campaign #3

General Wildland Fire Prevention and Homeowner Education.

Purpose

To increase public awareness of wildland fire; to educate both the public
and homeowners about being "firewise"; and to encourage reductions in the
causes of, threats to, and consequences of wildfire.

Target audience(s)

General public and homeowners in the wildland-urban interface area.

Media used

Radio and television.

                                                                  Obligations
Service provider                  2003             2004        2005  Total 
Externala                            0          $1,240h           0 $1,240 
Internalb                            0           $3,200           0 $3,200 
Total                                0           $4,440           0 $4,440 
Campaign was evaluated Campaign showed Results reported Results     
for successc              success d    in GPRAe         reported in 
                                                           otherf      
No                                                                  

Appendix VI: PSA Campaign Activity:
Department of the Interior,
Fiscal Year 2003-March 31, 2005

General Fire Prevention and Homeowner Education.

Purpose

To increase public awareness of wildland fire prevention, ecology,
history, and management; to encourage reductions in the causes of, threats
to, and consequences of wildfire.

Target audience(s)

General public and homeowners in the wildland-urban interface area.

Media used

Radio.

                                                                   Obligation
Service provider                  2003             2004        2005  Total 
Externala                            0                0           0      0 
Internalb                      $4,800h                0           0 $4,800 
Total                           $4,800                0           0 $4,800 
Campaign was evaluated Campaign showed Results reported Results     
for successc              success d    in GPRAe         reported in 
                                                           otherf      
DKg                                                                 

Campaign #5

Buy Authentic Indian Arts and Crafts [1].

Purpose

To promote authentic Native American arts and crafts; to educate the
public about the Indian Arts and Crafts Act, a consumer protection law; to
encourage Americans, especially tourists, to be educated and careful
consumers.

Target audience(s)

Public at large.

Media used

Television.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $11,900           0 $11,900 
Internalb                                0           0           0       0 
Total                                    0     $11,900           0 $11,900 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Appendix VI: PSA Campaign Activity:
Department of the Interior,
Fiscal Year 2003-March 31, 2005

Indian Art and Craft Authenticity [2].

Purpose

To encourage the purchase of only authentic Indian arts and crafts.

Target audience(s)

Buyers of Indian arts and crafts.

Media used

Radio and Internet.

                                                                  Obligations
Service provider              2003             2004       2005       Total 
Externala                        0                0                0     0 
Internalb                        0              $60                0   $60 
Total                            0              $60                0   $60 
Campaign was       Campaign showed Results reported Results reported 
evaluated for         success d    in GPRAe         in otherf        
successc                                                             
No                                                                   

Campaign #7

Santa Fe Indian Craft Authenticity.

Purpose

To encourage purchase of only authentic Indian arts and crafts and to
encourage visits to the Indian Art and Craft Board booth in Santa Fe for
information on nonauthentic goods.

Target audience(s)

Buyers of Indian arts and crafts.

Media used

Radio.

                                                                  Obligations
Service provider              2003             2004       2005       Total 
Externala                        0                0                0     0 
Internalb                      $62                0                0   $62 
Total                          $62                0                0   $62 
Campaign was       Campaign showed Results reported Results reported 
evaluated for         success d    in GPRAe         in otherf        
successc                                                             
No                                                                   

Appendix VI: PSA Campaign Activity:
Department of the Interior,
Fiscal Year 2003-March 31, 2005

Firewise.

Purpose

To reduce wildfires and to encourage people who live near wildlands to
visit www.firewise.org or their local fire department to learn how to
reduce the risk of wildfires.

Target audience(s)

People who live near wildlands.

Media used

Radio.

                                                                  Obligations
Service provider              2003             2004       2005       Total 
Externala                        0                0                0     0 
Internalb                     $185                0                0  $185 
Total                         $185                0                0  $185 
Campaign was       Campaign showed Results reported Results reported 
evaluated for         success d    in GPRAe         in otherf        
successc                                                             
No                                                                   

Campaign #9

Travel Campaign.

Purpose

To inform Americans about recreational opportunities on national wildlife
refuges and to encourage individuals to visit national wildlife refuges
and to learn more about the mission and goals of the national wildlife
refuges.

Target audience(s)

Traveling public, public at large, international visitors.

Media used

Magazine, newspaper, and Internet.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $25,645           0 $25,645 
Internalb                                0           0        $881    $881 
Total                                    0     $25,645        $881 $26,526 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

                      Appendix VI: PSA Campaign Activity:
                          Department of the Interior,
                        Fiscal Year 2003-March 31, 2005

Take Pride in America.

Purpose

To encourage volunteerism on America's public lands.

Target audience(s)

Public at large.

Media used

Radio.

                                                                  Obligations
Service provider              2003             2004       2005       Total 
Externala                        0                0                0     0 
Internalb                      $40                0                0   $40 
Total                          $40                0                0   $40 
Campaign was       Campaign showed Results reported Results reported 
evaluated for         success d    in GPRAe         in otherf        
successc                                                             
No                                                                   

Campaign #11

North Carolina First Flight Centennial Celebration.

Purpose

To educate the public about the history of the world's first powered,
controlled flight; to inform the public about the special events scheduled
to celebrate the100th anniversary of that event; to encourage the public
to learn more about this event; and to participate in the special programs
scheduled to commemorate it.

Target audience(s)

Public at large.

Media used

Radio, television, magazine, newspaper, and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                         $67,446    $115,771           0 $183,217 
Internalb                               0           0           0        0 
Total                             $67,446    $115,771           0 $183,217 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
DKg                                                               

                      Appendix VI: PSA Campaign Activity:
                          Department of the Interior,
                        Fiscal Year 2003-March 31, 2005

Hike Smart (originally called Heat Kills-Hike Smart).

Purpose

To provide educational information to park visitors on the hazards of
hiking in the inner canyon during the summer months, when temperatures can
exceed 100 degrees and to reduce the number of heat-related illnesses and
fatalities at the park each spring and summer.

Target audience(s)

Day hikers coming to Grand Canyon National Park during spring and summer
months.

Media used

Radio, billboard, and Internet.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                         $16,426      $1,203      $6,197  $23,826 
Internalb                         $48,080     $81,937   $57,327   $187,344 
Total                             $64,506     $83,140   $63,524   $211,170 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
Yes                             Yes           No          Yes     

Campaign #13

Clark and Lewis 100th Meridian Initiative Zebra Mussel Awareness.

Purpose

To prevent the spread of zebra mussels to the west during the Lewis and
Clark Bicentennial commemoration; to promote the importance of cleaning
boating equipment to prevent the spread of zebra mussels.

Target audience(s)

Boating, fishing, and aquatic recreation community and Lewis and Clark
commemoration participants.

Media used

Radio, newspaper, Internet, and Traveler Information Station systems.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0           0           0       0 
Internalb                          $17,000           0           0 $17,000 
Total                              $17,000           0           0 $17,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

                      Appendix VI: PSA Campaign Activity:
                          Department of the Interior,
                        Fiscal Year 2003-March 31, 2005

National Wildlife Refuge Centennial.

Purpose

To raise awareness of the National Wildlife Refuge System during the
Centennial Year; to inform the public how to get information about
visiting national wildlife refuges.

Target audience(s)

Theatre filmgoers.

Media used

Movie slides for presentation at theaters.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                           $7,000           0           0  $7,000 
Internalb                          $3,000h           0           0  $3,000 
Total                              $10,000           0           0 $10,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
No                                                                 

Campaign #15

Holiday Greetings to Members of America's Armed Forces.

Purpose

To maintain morale of members of America's armed forces during the holiday
season.

Target audience(s)

Members of America's armed forces.

Media used

Radio.

                                                                  Obligations
Service provider              2003             2004       2005       Total 
Externala                        0                0                0     0 
Internalb                      $40                0                0   $40 
Total                          $40                0                0   $40 
Campaign was       Campaign showed Results reported Results reported 
evaluated for         success d    in GPRAe         in otherf        
successc                                                             
No                                                                   

Source: GAO analysis of data submitted by the department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

c

PSA campaign was evaluated for success

d

Evaluation indicated PSA campaign had success in achieving goals.

Appendix VI: PSA Campaign Activity:
Department of the Interior,
Fiscal Year 2003-March 31, 2005

e

Results of department's evaluation were reported in Government Performance
and Results Act (GPRA) report(s).

f

Results of department's evaluation were reported in other, non-GPRA,
performance reports. gDK="Don't Know": Respondent indicated that the
answer to the question was unknown.

h

This figure is an estimate provided by department officials.

Appendix VII: PSA Campaign Activity and Obligations: Department of the Treasury,
Fiscal Year 2003-March 31, 2005

Table 11: Summary of the Number of and Obligations for PSA Campaigns: Department
                                of the Treasury

Number of reported PSA Obligations incurred (in dollars)
campaigns Service provider 2003 2004 2005 Total

            Externala $34,514,517 $24,492,638 $3,862,474 $62,869,629

              4 Internalb $710,000 $1,161,700 $352,125 $2,214,825

Total $35,215,517 $25,654,338 $4,214,599 $65,084,454

Source: GAO analysis of data submitted by department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

Table 12: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department
                                of the Treasury

Campaign #1

Earned Income Tax Credit.

Purpose

To encourage voluntary compliance, to increase awareness of the earned
income tax credit and its qualifications, and to reduce the number of
erroneous claims.

Target audience(s)

Low-income working families and tax practitioners.

Media used

Radio, television, magazine, newspaper, billboard, Internet, and direct
mail.

                                                                  Obligations
Service provider                   2003        2004        2005      Total 
Externala                    $1,500,000  $3,000,000 $1,157,000  $5,657,000 
Internalb                      $383,000    $907,700    $300,000 $1,590,700 
Total                        $1,883,000  $3,907,700 $1,457,000  $7,247,700 
Campaign was evaluated  Campaign showed Results     Results     
for successc                  success d reported in reported in 
                                           GPRAe       otherf      
Yes                           Yes           DKg         Yes     

Electronic Filing.

Purpose

To encourage taxpayers to file electronically, and to increase Electronic
Filing to Congressionally mandated 80% level.

Target audience(s)

Taxpayer, tax practitioners and business taxpayers.

Media used

Radio, television, magazine, outdoor billboard, and Internet.

                                                                  Obligations
Service provider             2003             2004        2005       Total 
Externala             $12,000,000      $18,000,000           0 $30,000,000 
Internalb                $266,000         $200,000     $24,000    $490,000 
Total                 $12,266,000      $18,200,000     $24,000 $30,490,000 
Campaign was      Campaign showed Results reported Results     
evaluated for           success d in GPRAe         reported in 
successc                                           otherf      
Yes                     Yes             DKg            Yes     

Campaign #3

Taxpayer Advocate Service.

Purpose

To comply with the Restructuring and Reform Act of 1998 by educating
taxpayers about Taxpayer Advocate Service (TAS) services and how to
contact TAS.

Target audience(s)

Taxpayers, tax practitioners, and small business owners.

Media used

Radio, magazine, and newspaper.

                                                                  Obligations
Service provider                   2003        2004        2005      Total 
Externala                    $1,500,000    $500,000    $700,000 $2,700,000 
Internalb                       $52,000     $54,000     $28,125   $134,125 
Total                        $1,552,000    $554,000    $728,125 $2,834,125 
Campaign was evaluated  Campaign showed Results     Results     
for successc                  success d reported in reported in 
                                           GPRAe       otherf      
Yes                           Yes           DKg         Yes     

The New Color of Money: Safer. Smarter. More Secure.

Purpose

To communicate awareness about the redesigned currency and its key
authentic features.

Target audience(s)

Public at large-primarily users of U.S. currency-both domestically and
internationally.

Media used

Radio, television, magazine, newspaper, billboard, and Internet.

                                                                  Obligations
Service provider                  2003        2004        2005       Total 
Externala                  $19,514,517  $2,992,638  $2,005,474 $24,512,629 
Internalb                            0           0           0           0 
Total                      $19,514,517  $2,992,638  $2,005,474 $24,512,629 
Campaign was evaluated Campaign showed Results     Results     
for successc                 success d reported in reported in 
                                          GPRAe       otherf      
Yes                          Yes           No          No      

Source: GAO analysis of data submitted by the department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

c

PSA campaign was evaluated for success

d

Department evaluation indicated PSA campaign had success in achieving
goals.

e

Results of department's evaluation were reported in Government Performance
and Results Act (GPRA) report(s).

f

Results of department's evaluation were reported in other, non-GPRA,
performance reports.

gDK="Don't Know": Respondent indicated that the answer to the question was
unknown.

Appendix VIII: PSA Campaign Activity and Obligations: Department of Veterans
Affairs, Fiscal Year 2003-March 31, 2005

Table 13: Summary of the Number of and Obligations for PSA Campaigns: Department
                              of Veterans Affairs

Number of reported PSA Obligations incurred (in dollars)
campaigns Service provider 2003 2004 2005 Total

                      Externala $8,000 $296,484 0 $304,484

                         3 Internalb 0 $1,500 0 $1,500

Total $8,000 $297,984 0 $305,984

Source: GAO analysis of data submitted by department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

Table 14: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department
                              of Veterans Affairs

Campaign #1

Our Turn to Serve.

Purpose

To make returning veterans and their families aware of Department of
Veterans Affairs (VA) services and to smooth the transition of returning
veterans.

Target audience(s)

Active duty service members (and families and supporters) and the public
at large.

Media used

Television.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                                0     $15,000           0 $15,000 
Internalb                                0      $1,500           0  $1,500 
Total                                    0     $16,500           0 $16,500 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           DKg         DKg     

Veterans Day feature package.

Purpose

To create awareness among veterans of VA benefits and services for
veterans and to encourage veterans and their families to use benefits for
which they are eligible.

Target audience(s)

Veterans and their families and the public at large.

Media used

Newspaper.

                                                                  Obligations
Service provider                      2003        2004        2005   Total 
Externala                           $8,000      $8,000           0 $16,000 
Internalb                                0           0           0       0 
Total                               $8,000      $8,000           0 $16,000 
Campaign was evaluated for Campaign showed Results     Results     
successc                      success d    reported in reported in 
                                              GPRAe       otherf      
Yes                              Yes           DKg         DKg     

Campaign #3

The Changing Face of Nursing.

Purpose

To create awareness of health care career opportunities within VA and to
recruit nurses and other health care professionals in a highly competitive
market.

Target audience(s)

Nurses, nursing students, and military nurses leaving the armed services.

Media used

Television.

                                                                  Obligations
Service provider                     2003        2004        2005    Total 
Externala                               0    $273,484           0 $273,484 
Internalb                               0           0           0        0 
Total                                   0    $273,484           0 $273,484 
Campaign was evaluated    Campaign showed Results     Results     
for successc                 success d    reported in reported in 
                                             GPRAe       otherf      
Yes                             Yes           DKg         DKg     

Source: GAO analysis of data submitted by the department.

a

Obligations incurred through a contract or other financial arrangement
with a firm or organization outside of the sponsoring federal department.

b

Obligations incurred through work done internally within an organizational
unit within the sponsoring federal department.

c

PSA campaign was evaluated for success

Page 66 GAO-06-304 Public Service Announcement

d

Evaluation indicated PSA campaign had success in achieving goals.

e

Results of department's evaluation were reported in Government Performance
and Results Act (GPRA) report(s).

f

Results of department's evaluation were reported in other, non-GPRA,
performance reports. gDK="Don't Know": Respondent indicated that the
answer to the question was unknown.

                     Appendix IX: GAO Staff Acknowledgments

The following persons made key contributions to this report: Glenn Davis,

R.E. Canjar, Jared Hermalin, Jerome Sandau, Stuart Kaufman, Stanley
Kostyla, Amanda Miller, Amy Berstein, Rebecca Gambler, Tracy Harris, and
Anthony Pordes.

(440366)

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