[Federal Register Volume 90, Number 115 (Tuesday, June 17, 2025)]
[Notices]
[Pages 25694-25697]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2025-10975]



[[Page 25694]]

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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-103237; File No. SR-IEX-2025-10]


Self-Regulatory Organizations; Investors Exchange LLC; Notice of 
Filing and Immediate Effectiveness of Proposed Rule Change To Adopt a 
Free Trial Program for Real-Time Exchange Market Data Products

June 11, 2025.
    Pursuant to Section 19(b)(1) \1\ of the Securities Exchange Act of 
1934 (``Act'') \2\ and Rule 19b-4 thereunder,\3\ notice is hereby given 
that, on June 6, 2025, the Investors Exchange LLC (``IEX'' or the 
``Exchange'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I, II 
and III below, which Items have been prepared by the self-regulatory 
organization. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 15 U.S.C. 78a.
    \3\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    Pursuant to the provisions of Section 19(b)(1) under the Act,\4\ 
and Rule 19b-4 thereunder,\5\ IEX is filing with the Securities and 
Exchange Commission (``Commission'') a proposed rule change to modify 
Rule 11.130(c) and the IEX Fee Schedule, pursuant to IEX Rules 
15.110(a) and (c), to adopt a free trial program of up to 30 days for 
real-time Exchange market data products. In addition, the Exchange 
proposes to further modify its Fee Schedule by removing footnote 3 as 
obsolete since the Exchange has already launched the market data 
product referred to therein. Changes to the Fee Schedule pursuant to 
this proposal are effective upon filing.\6\
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    \4\ 15 U.S.C. 78s(b)(1).
    \5\ 17 CFR 240.19b-4.
    \6\ 15 U.S.C. 78s(b)(3)(A)(ii).
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    The text of the proposed rule change is available at the Exchange's 
website at https://www.iexexchange.io/resources/regulation/rule-filings, at the principal office of the Exchange, and at the 
Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and the 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included statements concerning the purpose of and basis for the 
proposed rule change and discussed any comments it received on the 
proposed rule change. The text of these statements may be examined at 
the places specified in Item IV below. The self-regulatory organization 
has prepared summaries, set forth in Sections A, B, and C below, of the 
most significant aspects of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and the 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to modify the Market Data Fees section of its 
Fee Schedule,\7\ and the rule text of Rule 11.130(c), to adopt a free 
trial program for IEX real-time market data products for which monthly 
fees are applicable, specifically TOPS and DEEP.\8\ As proposed, a one 
time, free trial of up to 30-days of TOPS and/or DEEP would be 
available to a first-time data recipient. A first-time data recipient 
would be any entity or individual who has not previously received that 
particular Exchange market data product in real-time. A first-time data 
recipient would obtain the free trial directly from the Exchange or 
indirectly through a distribution by any participating Data 
Subscriber.\9\
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    \7\ See IEX Fee Schedule, available at https://www.iexexchange.io/resources/trading/fee-schedule.
    \8\ See IEX Rule 11.330(a)(1) and (2).
    \9\ ``Data Subscriber'' means any natural person or entity that 
receives Real-Time IEX market data either directly from the Exchange 
or from another non-affiliated Data Subscriber. A Data Subscriber 
must enter into a Data Subscriber Agreement with IEX in order to 
receive Real-Time IEX market data. A natural person or entity that 
receives Real-Time IEX market data from an affiliated Data 
Subscriber is subject to the Data Subscriber Agreement of such 
affiliated Data Subscriber. See IEX Data Subscriber Agreement, 
Section 1, available at https://www.iexexchange.io/resources/trading/market-data.
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    The Exchange offers three proprietary market data products (``IEX 
Market Data''): TOPS, an uncompressed data feed that provides 
aggregated top of book quotations for all displayed orders resting on 
the Order Book; DEEP, an uncompressed data feed that provides 
aggregated depth of book quotations for all displayed orders resting on 
the Order Book at each price level; and DEEP+, an uncompressed data 
feed that provides order-by-order depth of book quotations for all 
displayed orders resting on the Order Book at each price level.\10\
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    \10\ See IEX Rule 11.330(a).
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    As proposed, the Exchange would make the free trial available for 
IEX's ``Real-Time'' market data products for which the Exchange 
currently charges a monthly fee, specifically TOPS and DEEP.\11\ As 
specified in the Fee Schedule, ``Real-Time'' is defined as ``IEX market 
data that is accessed, used, or distributed less than fifteen (15) 
minutes after it was made available by the Exchange.'' \12\ The 
Exchange currently charges a flat fee of $500/month for access to Real-
Time TOPS and $2,500/month for access to Real-Time DEEP, regardless of 
whether the data is received directly from the Exchange or from a Data 
Subscriber.
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    \11\ For example, DEEP+ is a Real-Time IEX Market Data product, 
but is currently offered free of charge and therefore not covered by 
this proposed free trial program.
    \12\ IEX Market Data may also be received on a delayed basis. 
``Delayed'' market data is ``IEX market data that is accessed, used, 
or distributed at least fifteen (15) minutes after it was made 
available by the Exchange.'' The Exchange only directly offers Real-
Time IEX Market Data and not Delayed IEX Market Data, which may 
instead be obtained from another Data Subscriber, such as a market 
data provider. The Exchange does not currently charge fees for 
Delayed IEX Market Data, though recipients of Delayed IEX Market 
Data must still comply with any applicable requirements set forth in 
IEX Market Data Policies, including but not limited to, the Display 
Requirements and Access Control Requirements, as well as any other 
applicable requirements that may be set forth in any additional 
agreements entered into with the Exchange. See IEX Market Data 
Policies, available at https://www.iexexchange.io/resources/trading/market-data.
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    The free trial would not be applicable to the IEX data products 
that are currently offered free of charge, i.e., DEEP+, DROP, HIST, and 
Delayed IEX Market Data,\13\ since there is no fee for such products. 
Similarly, the free trial would also not be applicable to internal 
users of IEX Market Data at any Data Subscriber, any affiliate of any 
Data Subscriber, and any non-affiliated entities that receive IEX 
Market Data distributed by a Data Subscriber through Controlled 
Distribution (i.e., ``Controlled Data Recipients'' \14\) since IEX does 
not charge any fees for providing Real-Time TOPS or DEEP to such users.
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    \13\ See supra note 7 and IEX Rule 11.330(a).
    \14\ Pursuant to Section 1 of the IEX Data Subscriber Agreement, 
a ``Controlled Data Recipient,'' is any person or entity who 
receives IEX Market Data from a Data Subscriber via Controlled 
Distribution and is not an internal user or affiliate of such Data 
Subscriber. See supra note 9. ``Controlled Distribution'' means 
distribution of IEX Market Data by a Data Subscriber where such Data 
Subscriber controls both the entitlement to and display of the IEX 
Market Data. See IEX Market Data Policies, Section 2, supra note 12.
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    As proposed, a first-time recipient of Real-Time TOPS and/or DEEP 
would not be charged fees for receiving that product in Real-Time for a 
period of up to 30 days. If the person or entity would receive the free 
trial from a Data Subscriber, the Data Subscriber must

[[Page 25695]]

obtain the Exchange's pre-approval to confirm that the proposed 
recipient is in fact a first-time recipient of TOPS and/or DEEP as 
applicable. The free trial would be available to any person or entity 
that has not previously received the market data product in question in 
Real-Time, either directly from the Exchange or from a Data Subscriber.
    For example, if the person or entity has not previously received 
TOPS or DEEP in Real-Time, such person or entity would be eligible for 
a free trial of both TOPS and DEEP in Real-Time. If the person or 
entity currently or previously received TOPS in Real-Time but not DEEP 
in Real-Time, the person or entity would be eligible for a free trial 
of DEEP in Real-Time.\15\ Similarly, if the person or entity currently 
or previously received DEEP in Real-Time but not TOPS in Real-Time, the 
person or entity would be eligible for a free trial of TOPS in Real-
Time. If the person or entity currently or previously received both 
TOPS and DEEP in Real-Time, the person or entity would not be eligible 
for a free trial of either. Current or previous receipt of DEEP+ in 
Real-Time or on a Delayed basis, receipt of TOPS and/or DEEP on a 
Delayed basis, or receipt of DROP and/or HIST would not disqualify a 
person or entity from eligibility for a free trial of TOPS and/or DEEP 
provided the conditions described above are satisfied.
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    \15\ For example, a Data Subscriber that receives Real-Time TOPS 
directly from the Exchange and distributes to it to other Data 
Subscribers would be eligible to obtain a free trial of Real-Time 
DEEP.
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    The Exchange proposes to amend Rule 11.130(c) to provide that a 
person or entity wishing to obtain a free trial from the Exchange must 
complete a Data Subscriber Agreement and a Market Data Trial Addendum. 
If they have no existing connectivity to the Exchange, they must 
establish a connection and pay the monthly connectivity fee. The 
Exchange would not provide a free trial period for connectivity. A Data 
Subscriber with an existing subscription to Real-Time TOPS or DEEP may 
provide a free trial of up to 30 days of either or both data feeds to a 
first-time recipient of such data feed, subject to pre-approval from 
IEX and execution by the Data Subscriber of a Market Data Trial 
Addendum to their Data Subscriber Agreement with IEX.\16\ The Exchange 
proposes that the trial period for a free trial obtained directly from 
the Exchange would begin two business days following the full execution 
of the IEX Data Subscriber Agreement and IEX Market Data Trial 
Addendum. The trial period for free trials obtained through a Data 
Subscriber would begin two business days after written approval by 
IEX.\17\
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    \16\ A first-time recipient receiving a free trial through a 
Data Subscriber would not be permitted to redistribute that data 
unless the recipient executed the IEX Data Subscriber Agreement and 
IEX Market Data Trial Addendum agreeing to the standard terms and 
conditions regarding market data usage. See supra notes 9, 12.
    \17\ For example, if a person or entity that wishes to 
participate in a free trial of TOPS is approved on June 16, that 
person or entity will not be subject to any applicable fees through 
July 18 (30 days after the June 16 start of the trial).
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    As proposed, the free trial program will result in no changes to 
the fees charged by the Exchange for IEX Market Data. At the end of the 
free trial, the Exchange will charge the Data Subscriber for such 
access in accordance with the IEX Data Subscriber Agreement, IEX Market 
Data Policies, and Fee Schedule. A Data Subscriber distributing a free 
trial is responsible for discontinuing access before the end of the 
free trial, unless the trial participant executes a Data Subscriber 
Agreement with IEX to receive and pay for the data feed.
    In the event that a free trial participant chooses not to subscribe 
to a particular IEX Market Data product at the conclusion of the trial 
period, they will not be considered Data Subscribers and will not owe 
any fees to the Exchange. Any free trial participant that does elect to 
subscribe to that particular IEX Market Data product must inform the 
Exchange, or Data Subscriber, as applicable, of its intent and complete 
any necessary steps to license access to the IEX Market Data product 
through the Exchange or the Data Subscriber.
    The purpose of offering free trials is to enable the Exchange to 
provide trials of Real-Time IEX Market Data to first-time recipients, 
as well as to enable distributors to provide trials of their product to 
first-time users. The Exchange believes that providing a one-time free 
trial of up to 30 days to Real-Time IEX Market Data would enable 
potential Data Subscribers to become familiar with the Exchange's 
particular market data products and make informed decisions about 
whether a particular Exchange market data product provides value to 
their business models before expending resources to develop and 
implement use of that market data product. The Exchange notes that 
other exchanges have similar free trial programs.\18\
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    \18\ See New York Stock Exchange LLC (``NYSE'') Proprietary 
Market Data Fees Schedule, General; The Nasdaq Stock Market LLC 
(``Nasdaq'') Equity 7 Pricing Schedule, Section 112(b)(1); Cboe BZX 
Exchange, Inc. (``BZX Equities'') and Cboe BYX Exchange, Inc. (``BYX 
Equities'') Market Data Fee Schedule and Market Data Policies.
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Non-Substantive Changes
    The Exchange proposes removing footnote 3 from the table of Market 
Data Fees in the Fee Schedule, where it appears next to the ``FREE'' 
designation for DEEP+ (Real-Time and Delayed) in the Fee column and 
provides that ``[t]hese fees will be operative when the product is 
launched. IEX will announce the launch date by Trader Alert at least 10 
business days in advance of the product launch.''
    On August 1, 2024 the Exchange announced via Trading Alert that it 
would launch DEEP+ on or after November 1, 2024, subject to filing and 
effectiveness of an SEC rule filing, and that the Exchange would not 
charge any fees for receipt or use of DEEP+ for a promotional (i.e., 
initial incentive) period.\19\ In September 2024 the Exchange filed an 
immediately effective rule filing with the Commission modifying the Fee 
Schedule to add DEEP+ (Real-Time and Delayed) to the table of Market 
Data Fees and to indicate that DEEP+ would be offered free of charge 
for an initial incentive period. The rule filing also amended footnote 
3 to state that fees for DEEP+ (i.e., a fee of free of charge) would be 
operative when the product was launched, the date of which the Exchange 
would announce via Trading Alert at least 10 business days before the 
product launch, and applied footnote 3 to the table entries for the 
DEEP+ products.\20\ On November 25, 2024, the Exchange published a 
Trading Alert stating that DEEP+ would be available starting on 
December 9, 2024.\21\ As stated in its prior rule filings and Trading 
Alerts, the Exchange has provided Real-Time and Delayed DEEP+ free of 
charge since its launch. Accordingly, the Exchange proposes to remove 
footnote 3 from the Market Data Fees table for clarity because it is 
obsolete in light of the December 2024 launch of DEEP+.
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    \19\ See IEX Trading Alert #2024-21.
    \20\ See Securities Exchange Act Release No. 101231(Oct. 2, 
2024), 89 FR 81608 (Oct. 8, 2024) (SR-IEX-2024-20).
    \21\ See IEX Trading Alert #2024-037.
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    In addition, the Exchange proposes to amend the rule text of Rule 
11.130(c) by adding a reference to the Market Data Trial Addendum, as 
described above, and adding the word ``Subscriber'' to the description 
of the IEX Data Subscriber Agreement that appears in the second 
sentence of the rule. These proposed changes are consistent with the 
proposed free trial program described above and the title of the IEX 
Data Subscriber Agreement. The Exchange believes these changes would

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promote clarity and consistency between Rule 11.130(c), the Fee 
Schedule, the IEX Data Subscriber Agreement, and the IEX Market Data 
Policies.
2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with the provisions of Section 6(b) \22\ of the Act in general and 
furthers the objectives of Section 6(b)(4) \23\ of the Act, in 
particular, in that it is designed to provide for the equitable 
allocation of reasonable dues, fees and other charges among its Members 
and other recipients of Exchange market data products. The Exchange 
also believes that the proposed rule change promotes just and equitable 
principles of trade, will not be unfairly discriminatory, and is 
consistent with the objectives of Section 6(b)(5) \24\ of the Act. The 
Exchange believes the proposed rule change is also consistent with Rule 
603 of Regulation NMS,\25\ which provides that any national securities 
exchange that distributes information with respect to quotations for or 
transactions in an NMS stock do so on terms that are not unreasonably 
discriminatory.
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    \22\ 15 U.S.C. 78f(b).
    \23\ 15 U.S.C. 78f(b)(4).
    \24\ 15 U.S.C. 78f(b)(5).
    \25\ See 17 CFR 242.603.
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    The Exchange believes that the proposed rule change is consistent 
with charging fees that are reasonable, fair, and equitable, and not 
unfairly discriminatory because the proposed rule change does not 
change the level of fees that the Exchange currently charges. In 
addition, the Exchange believes that providing the option of a one time 
free trial will enable potential Data Subscribers to become familiar 
with the features and functionality of the Exchange's Real-Time market 
data products for a limited time with no financial commitment.
    The Exchange believes that the proposed rule change is equitable 
and not unfairly discriminatory because the financial benefit of the 
free trial is available to any person or entity interested in receiving 
a particular Real-Time market data product for the first time. The 
Exchange believes that providing time limited access to the Exchange's 
Real-Time market data products to first-time recipients is equitable 
because access to the financial benefit of the free trial is not a 
function of, nor conditioned on, the use they plan to make of the 
market data product.
    In addition, the Exchange believes there is a meaningful 
distinction between Data Subscribers who are receiving a particular 
Exchange market data product for the first time and may benefit from a 
period in which to set up, test, and gain hands-on experience with the 
product, from Data Subscribers who are already receiving that same 
Exchange market data product and deriving value from it. The Exchange 
believes that limiting the free trial to Data Subscribers who have not 
previously subscribed to a particular Exchange market data product is 
equitable and not unfairly discriminatory because those who are current 
or previous Data Subscribers of that product are already familiar with 
it and have already had an opportunity to evaluate whether the market 
data product will add value to their business model. The Exchange 
further believes that providing a free trial would potentially reduce 
administrative costs for Data Subscribers to subscribe to or distribute 
a new data product and eliminate fees for a limited time before they 
would be able to derive value from using or distributing the data 
product.
    In addition, the Exchange believes that the proposed rule change is 
consistent with Section 11A of the Exchange Act in that it is designed 
to facilitate the economically efficient execution of securities 
transactions, fair competition among brokers and dealers, exchange 
markets and markets other than exchange markets, and the practicability 
of brokers executing investors' orders in the best market. As noted 
above, the proposed free trial program for Real-Time market data 
products is designed to expand access to IEX Market Data to a broad 
range of market participants and thereby supports the economically 
efficient execution of securities transactions on IEX.
    As discussed in the Purpose section, other exchanges have similar 
free trial programs.\26\ Thus, the Exchange does not believe that the 
proposed rule change raises any new or novel issues not already 
considered by the Commission. For the foregoing reasons, the Exchange 
believes that the proposed rule change is consistent with charging fees 
that are reasonable, fair, equitable, and not unfairly discriminatory.
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    \26\ See supra note 18.
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Non-Substantive Changes
    The Exchange believes that the proposed rule changes deleting 
references to obsolete rule text from the Fee Schedule and revising the 
reference to the IEX Data Subscriber Agreement in Rule 11.130(c) are 
not unfairly discriminatory. The proposed changes do not change fees, 
but rather clarify the Fee Schedule by removing obsolete text, and 
conforming the rule text in Rule 11.130(c) to the Fee Schedule and IEX 
Data Subscriber Agreement. The Exchange believes all readers of the Fee 
Schedule and Rule 11.130(c) would benefit from the clarity and 
precision that would result from the proposed changes, which would 
contribute to reasonably ensuring that the fees described there are 
clear and accurate. For the foregoing reasons, the Exchange believes 
that the proposed changes to the Fee Schedule and Rule 11.130(c) are 
not unfairly discriminatory.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
result in any burden on intramarket or intermarket competition that is 
not necessary or appropriate in furtherance of the purposes of the Act.
    The Exchange does not believe that the proposed rule change will 
impose any burden on intermarket competition that is not necessary or 
appropriate in furtherance of the purposes of the Act. To the contrary, 
the proposal is designed to enhance the Exchange's competitiveness by 
providing free trials of its Real-Time market data products to first-
time recipients, incentivizing potentially increased use of IEX TOPS 
and DEEP, and expanding access to IEX Market Data. Other exchanges are 
free to lower their prices or provide a free trial program to better 
compete with the Exchange's offering, subject to the Commission's rule 
filing process.
    Further, the Exchange believes that the proposed program does not 
impose a burden on intramarket competition that is not necessary or 
appropriate in furtherance of the purposes of the Act because all 
similarly situated market data users will be treated similarly in that 
all first-time recipients of a particular market data product may avail 
themselves one time of the free trial per eligible market data product.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    Written comments were neither solicited nor received.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A)(ii) \27\ of the Act.
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    \27\ 15 U.S.C. 78s(b)(3)(A)(ii).

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    At any time within 60 days of the filing of the proposed rule 
change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act. If the Commission 
takes such action, the Commission shall institute proceedings under 
Section 19(b)(2)(B) \28\ of the Act to determine whether the proposed 
rule change should be approved or disapproved.
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    \28\ 15 U.S.C. 78s(b)(2)(B).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's internet comment form (https://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-IEX-2025-10 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE, Washington, DC 20549-1090.

All submissions should refer to file number SR-IEX-2025-10. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's internet website (https://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for website viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE, 
Washington, DC 20549, on official business days between the hours of 10 
a.m. and 3 p.m. Copies of the filing also will be available for 
inspection and copying at the principal office of the Exchange. Do not 
include personal identifiable information in submissions; you should 
submit only information that you wish to make available publicly. We 
may redact in part or withhold entirely from publication submitted 
material that is obscene or subject to copyright protection. All 
submissions should refer to file number SR-IEX-2025-10 and should be 
submitted on or before July 8, 2025.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\29\
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    \29\ 17 CFR 200.30-3(a)(12).
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Sherry R. Haywood,
Assistant Secretary.
[FR Doc. 2025-10975 Filed 6-16-25; 8:45 am]
BILLING CODE 8011-01-P