[Federal Register Volume 90, Number 79 (Friday, April 25, 2025)]
[Notices]
[Pages 17436-17438]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2025-07194]


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FEDERAL TRADE COMMISSION


Agency Information Collection Activities; Proposed Collection; 
Comment Request; Extension

AGENCY: Federal Trade Commission. (FTC).

ACTION: Notice.

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SUMMARY: The Federal Trade Commission (``FTC'' or ``Commission'') is 
seeking public comments on its proposal to extend for an additional 
three years the current Paperwork Reduction Act (``PRA'') clearance for 
information collection requirements contained in the Mail, internet, or 
Telephone Order Merchandise Rule (``MITOR'' or ``Rule''). That 
clearance expires on August 31, 2025.

DATES: Comments must be filed by June 24, 2025.

ADDRESSES: Interested parties may file a comment online or on paper, by 
following the instructions in the Request for Comment part of the 
SUPPLEMENTARY INFORMATION section below. Write ``Paperwork Reduction 
Act Comment: FTC File No. P072108'' on your comment, and file your 
comment online at https://www.regulations.gov by following the 
instructions on the web-based form. If you prefer to file your comment 
on paper, mail your comment to the following address: Federal Trade 
Commission, Office of the Secretary, 600 Pennsylvania Avenue NW, Suite 
CC-5610 (Annex J), Washington, DC 20580.

FOR FURTHER INFORMATION CONTACT: Michelle Schaefer, Attorney, Division 
of Enforcement, Bureau of Consumer Protection, Federal Trade 
Commission, Mail Code CC-6316, 600 Pennsylvania Avenue NW, Washington, 
DC 20580, (202) 326-3515.

SUPPLEMENTARY INFORMATION: 
    Title of Collection: Mail, internet, or Telephone Order Merchandise 
Rule (MITOR or Rule), 16 CFR part 435.
    OMB Control Number: 3084-0106.
    Type of Review: Extension of currently approved collection.
    Affected Public: Businesses engaged in the sale of merchandise by 
mail, internet or telephone.
    Estimated Annual Burden Hours: 4,003,250 hours [(68,358 established 
businesses x 50 hours) + (2,545 new entrants x 230 hours)].
    Estimated Annual Labor Costs: $104,084,500 (4,003,250 hours x 
$26.00/hour).\1\
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    \1\ The hourly wage rates for sales and related workers are 
based on the hourly mean wage rates found at https://www.bls.gov/news.release/ocwage.htm (``Occupational Employment and Wages--May 
2024,'' U.S. Department of Labor, last modified April 2, 2025, Table 
1 (``National employment and wage data from the Occupational 
Employment Statistics survey by occupation, May 2024'').
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    Estimated Annual Non-Labor Costs: $0.
    Abstract: Generally, the MITOR requires a seller (or merchant) to: 
(1) have a reasonable basis for any express or implied shipment 
representation made in soliciting the sale (if no express time period 
is promised, the implied shipment representation is 30 days); (2) 
notify the buyer (or consumer) and obtain the buyer's consent to any 
delay in shipment; and (3) make prompt and full refunds when the buyer 
exercises a cancellation option or the seller is unable to meet the 
Rule's other requirements.
    As required by section 3506(c)(2)(A) of the PRA, 44 U.S.C. 
3506(c)(2)(A), the FTC is providing this opportunity for public comment 
before requesting that OMB extend the existing clearance for the 
information collection requirements contained in the MITOR.

[[Page 17437]]

Burden Statement

A. Estimated Total Annual Hours Burden: 4,003,250 Hours

    As discussed in prior Federal Register Notices related to this 
clearance,\2\ FTC staff estimates that established companies each spend 
an average of 50 hours per year on compliance with the Rule, and that 
new industry entrants spend an average of 230 hours (an industry 
estimate) on compliance.\3\ Thus, the total estimated hours burden is 
calculated by multiplying the estimated number of established companies 
by 50 hours, multiplying the estimated number of new entrants by 230 
hours, and adding the two products.
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    \2\ See, e.g., 62 FR 63717 (Dec. 2, 1997).
    \3\ Most of this estimated time is start-up time tied to the 
development and installation of computer systems geared to more 
efficiently handle customer orders.
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    Since the FTC's renewal request in 2022, however, the number of 
businesses engaged in the sale of merchandise subject to the MITOR has 
increased. The most currently available data from the U.S. Census 
Bureau indicates that, between 2012 and 2022, the number of businesses 
subject to the MITOR grew from 30,185 to 55,633, or an average increase 
of 2,545 new businesses a year [(55,633 businesses in 2022 - 30,185 
businesses in 2012) / 10 years].4 5 Assuming this growth 
rate continues from 2025 through 2028, the average number of 
established businesses during the three-year period for which OMB 
clearance is sought for the Rule would be 68,358: \6\
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    \4\ U.S. Census Bureau, All Sectors: County Business Patterns, 
including ZIP Code Business Patterns, by Legal Form of Organization 
and Employment Size Class for the U.S., States, and Selected 
Geographies: 2022, available at https://data.census.gov/table/CBP2022.CB2200CBP?y=2022&n=4541.
    \5\ Conceptually, this might understate the number of new 
entrants. Given the virtually unlimited diversity of retail 
establishments, it is very unlikely that there is a reliable 
external measure; nonetheless, as in the past, the Commission 
invites public comment that might better inform these estimates. For 
example, many online marketplace sellers that use Amazon.com's 
marketplace to sell to customers have agreements that provide that 
Amazon handles packaging and shipping the products to customers. 
Whether Amazon.com is also the entity responsible for sending 
customers delay notices when necessary could affect which entity is 
subject to MITOR disclosure requirements (Amazon or the individual 
marketplace seller).
    \6\ As noted above, the existing OMB clearance for the Rule 
expires on August 31, 2025, and the FTC is seeking to extend the 
clearance for three years.

------------------------------------------------------------------------
                                                 Established      New
                     Year                        businesses    entrants
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2025-26.......................................        65,813       2,545
2026-27.......................................        68,358       2,545
2027-28.......................................        70,903       2,545
Average.......................................        68,358       2,545
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    FTC staff estimates that, in an average year during the three-year 
OMB clearance period, established businesses and new entrants will 
devote 4,003,250 hours to comply with the MITOR [(68,358 established 
businesses x 50 hours) + (2,545 new entrants x 230 hours) = 4,003,250].
    The estimated PRA burden per seller to comply with the MITOR is 
likely overstated because much of the estimated time burden for 
disclosure-related compliance would arguably be incurred even absent 
the Rule. Over the years, industry trade associations and individual 
witnesses have consistently taken the position that providing consumers 
with notice about the status of their orders fosters consumer loyalty 
and encourages repeat purchases, which are important to marketers' 
success. In recent years, the demands of the internet's online 
marketplace and its leading retailers, such as Amazon.com, Walmart.com, 
and Ebay.com have driven many businesses to upgrade the information 
management systems to track and ship orders more effectively.\7\ These 
upgrades were primarily prompted by the industry's need to deal with 
growing consumer demand for merchandise that is timely shipped. 
Accordingly, most companies now provide updated order information of 
the kind required by the Rule in their ordinary course of business to 
meet consumer expectations regarding timely shipment, notification of 
delay, and prompt and full refunds.\8\
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    \7\ Brian Baskin, Amazon's Free Shipping Pushes Small Retailers, 
Delivery Firms to Compete, The Wall Street Journal (Apr. 8, 2017), 
available at https://www.wsj.com/articles/amazons-free-shipping-pushes-small-retailers-delivery-firms-to-compete-1491649203.
    \8\ Under the OMB regulation implementing the PRA, burden is 
defined to exclude any effort that would be expended regardless of 
any regulatory requirement. 5 CFR 1320.3(b)(2).
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B. Estimated Labor Costs: $102,563,265

    FTC staff derived labor costs by applying appropriate hourly cost 
figures to the burden hours described above. According to the most 
recent data available from the Bureau of Labor and Statistics,\9\ the 
mean hourly income for workers in sales and related occupations was 
$26.00/hour. The bulk of the burden of complying with the MITOR is 
borne by clerical personnel along with assistance from sales personnel. 
FTC staff believes that the mean hourly income for workers in sales and 
related occupations is an appropriate measure of a direct marketer's 
average labor cost to comply with the Rule. Thus, the total annual 
labor cost to new and established businesses for MITOR compliance 
during the three-year period for which OMB approval is sought would be 
approximately $104,084,500 (4,003,250 hours x $26.00/hour). Relative to 
direct industry sales, this total is negligible.\10\
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    \9\ See Table 1, National Employment and Wage Data from the 
Occupational Employment Statistics Survey by Occupation, May 2024, 
available at https://www.bls.gov/news.release/ocwage.t01.htm.
    \10\ Considering that sales for ``electronic shopping and mail 
order houses'' grew from $411.480 billion in 2015 to $1,593.380 
billion in 2022, FTC staff estimates the annual mail, internet, or 
telephone sales to consumers in the three-year period for which OMB 
clearance is sought will average $1.3 trillion. Thus, the projected 
average labor cost for MITOR compliance by existing and new 
businesses for that period would amount to 0.006438% of sales. U.S. 
Census Bureau, Supplemental Estimated Annual Sales for Employer-only 
U.S. Electronic Shopping and Mail-Order Houses (NAICS 4541)--Total 
and E-commerce Sales by Primary Business Activity: 2015-2022 (Sep. 
25, 2024), available at https://www.census.gov/data/tables/2022/econ/arts/2022restated/supplemental-ecommerce.html.
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Request for Comment

    Pursuant to Section 3506(c)(2)(A) of the PRA, the FTC invites 
comments on: (1) whether the disclosure and recordkeeping requirements 
are necessary, including whether the information will be practically 
useful; (2) the accuracy of our burden estimates, including whether the 
methodology and assumptions used are valid; (3) ways to enhance the 
quality, utility, and clarity of the information to be collected; and 
(4) ways to minimize the burden of the collection of information.
    For the FTC to consider a comment, we must receive it on or before 
June 24, 2025. Your comment, including your name and your state, will 
be placed on the public record of this proceeding, including the 
https://www.regulations.gov website.
    You can file a comment online or on paper. Due to heightened 
security screening, postal mail addressed to the Commission will be 
subject to delay. We encourage you to submit your comments online 
through the https://www.regulations.gov website.
    If you file your comment on paper, write ``Paperwork Reduction Act 
Comment: FTC File No. P072108'' on your comment and on the envelope, 
and mail it to the following address: Federal Trade Commission, Office 
of the Secretary, 600 Pennsylvania Avenue NW, Suite CC-5610 (Annex J), 
Washington, DC 20580.
    Because your comment will become publicly available at https://www.regulations.gov, you are solely responsible for making sure that 
your comment does not include any sensitive or confidential 
information. In particular, your comment should not include any 
sensitive personal

[[Page 17438]]

information, such as your or anyone else's Social Security number; date 
of birth; driver's license number or other state identification number, 
or foreign country equivalent; passport number; financial account 
number; or credit or debit card number. You are also solely responsible 
for making sure that your comment does not include any sensitive health 
information, such as medical records or other individually identifiable 
health information. In addition, your comment should not include any 
``trade secret or any commercial or financial information which . . . 
is privileged or confidential''--as provided by Section 6(f) of the FTC 
Act, 15 U.S.C. 46(f), and FTC Rule 4.10(a)(2), 16 CFR 4.10(a)(2)--
including, in particular, competitively sensitive information, such as 
costs, sales statistics, inventories, formulas, patterns, devices, 
manufacturing processes, or customer names.
    Comments containing material for which confidential treatment is 
requested must (1) be filed in paper form, (2) be clearly labeled 
``Confidential,'' and (3) comply with FTC Rule 4.9(c). In particular, 
the written request for confidential treatment that accompanies the 
comment must include the factual and legal basis for the request and 
must identify the specific portions of the comment to be withheld from 
the public record. See FTC Rule 4.9(c). Your comment will be kept 
confidential only if the General Counsel grants your request in 
accordance with the law and the public interest. Once your comment has 
been posted publicly at www.regulations.gov, we cannot redact or remove 
your comment unless you submit a confidentiality request that meets the 
requirements for such treatment under FTC Rule 4.9(c), and the General 
Counsel grants that request.
    The FTC Act and other laws that the Commission administers permit 
the collection of public comments to consider and use in this 
proceeding as appropriate. The Commission will consider all timely and 
responsive public comments that it receives on or before June 24, 2025. 
For information on the Commission's privacy policy, including routine 
uses permitted by the Privacy Act, see https://www.ftc.gov/site-information/privacy-policy.

Josephine Liu,
Assistant General Counsel for Legal Counsel.
[FR Doc. 2025-07194 Filed 4-24-25; 8:45 am]
BILLING CODE 6750-01-P