[Federal Register Volume 89, Number 148 (Thursday, August 1, 2024)]
[Notices]
[Page 62804]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2024-16919]


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NATIONAL AERONAUTICS AND SPACE ADMINISTRATION

[NASA Document Number: 24-048; NASA Docket Number: NASA-2024-0006]


Name of Information Collection: NASA Communications Research

AGENCY: National Aeronautics and Space Administration (NASA).

ACTION: Notice of a new information collection.

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SUMMARY: NASA, as part of its continuing effort to reduce paperwork and 
respondent burden, invites the general public and other Federal 
agencies to take this opportunity to comment on proposed and/or 
continuing information collections, as required by the Paperwork 
Reduction Act of 1995 (PRA).

DATES: Comments are due by September 30, 2024.

ADDRESSES: Written comments and recommendations for this information 
collection should be sent within 60 days of publication of this notice 
at http://www.regulations.gov and search for NASA Docket NASA-2024-
0006.

FOR FURTHER INFORMATION CONTACT: Requests for additional information or 
copies of the information collection instrument(s) and instructions 
should be directed to NASA PRA Clearance Officer, Stayce Hoult, NASA 
Headquarters, 300 E Street SW, JC0000, Washington, DC 20546, phone 256-
714-8575, or email [email protected].

SUPPLEMENTARY INFORMATION:

I. Abstract

    This information collection supports NASA's efforts to implement 
the National Aeronautics and Space Act, as amended, 51 U.S.C. 
20112(a)(3) to better understand and inform strategies to improve the 
outcomes in how we ``provide for the widest practicable and appropriate 
dissemination of information concerning its activities and the results 
thereof.'' Through this effort, NASA seeks to collect information that 
will help best understand the current results of its communications to 
the American public, and how to apply resources to most efficiently and 
effectively fulfill that foundational function of NASA. This data 
collection is part of an effort to have an audience-oriented and data-
driven approach to assessing NASA's performance against this mandate in 
a manner that is objective, standardized, and repeatable.
    This information will be used by NASA to measure the American 
public's knowledge of the agency, its activities, the overall sector 
and the government's role in it, and how those factors vary across 
demographics. This type of research is standard in the commercial 
communications industry. NASA will use the information to adjust its 
communication strategies and methods, widen dissemination, better reach 
demographics with low awareness or misinformation, and tailor 
information to specific appropriate audiences, ensuring more effective 
and equitable dissemination.

II. Methods of Collection

    Web-based, email, and telephone.

III. Data

    Title: NASA Communications Research.
    OMB Number: 2700-xxxx.
    Type of Review: Review of New Information Collection.
    Affected Public: Individuals in the U.S. Population.
    Estimated Annual Number of Activities: 1,500.
    Estimated Number of Respondents per Activity: 1.
    Annual Responses: 1,500.
    Estimated Time per Response: 15 minutes.
    Estimated Total Annual Burden Hours: 375.

IV. Request for Comments

    Comments are invited on: (1) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
NASA, including whether the information collected has practical 
utility; (2) the accuracy of NASA's estimate of the burden (including 
hours and cost) of the proposed collection of information; (3) ways to 
enhance the quality, utility, and clarity of the information to be 
collected; and (4) ways to minimize the burden of the collection of 
information on respondents, including automated collection techniques 
or the use of other forms of information technology.
    Comments submitted in response to this notice will be summarized 
and included in the request for OMB approval of this information 
collection. They will also become a matter of public record.

Stayce Hoult,
PRA Clearance Officer, National Aeronautics and Space Administration.
[FR Doc. 2024-16919 Filed 7-31-24; 8:45 am]
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