[Federal Register Volume 89, Number 146 (Tuesday, July 30, 2024)]
[Notices]
[Pages 61123-61124]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2024-16738]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Medicare & Medicaid Services

[Document Identifiers: CMS-10437]


Agency Information Collection Activities: Submission for OMB 
Review; Comment Request

AGENCY: Centers for Medicare & Medicaid Services, Health and Human 
Services (HHS).

ACTION: Notice.

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SUMMARY: The Centers for Medicare & Medicaid Services (CMS) is 
announcing an opportunity for the public to comment on CMS' intention 
to collect information from the public. Under the Paperwork Reduction 
Act of 1995 (PRA), Federal agencies are required to publish notice in 
the Federal Register concerning each proposed collection of 
information, including each proposed extension or reinstatement of an 
existing collection of information, and to allow a second opportunity 
for public comment on the notice. Interested persons are invited to 
send comments regarding the burden estimate or any other aspect of this 
collection of information, including the necessity and utility of the 
proposed information collection for the proper performance of the 
agency's functions, the accuracy of the estimated burden, ways to 
enhance the quality, utility, and clarity of the information to be 
collected, and the use of automated collection techniques or other 
forms of information technology to minimize the information collection 
burden.

DATES: Comments on the collection(s) of information must be received by 
the OMB desk officer by August 29, 2024.

ADDRESSES: Written comments and recommendations for the proposed 
information collection should be sent within 30 days of publication of 
this notice to www.reginfo.gov/public/do/PRAMain. Find this particular 
information collection by selecting ``Currently under 30-day Review--
Open for Public Comments'' or by using the search function.
    To obtain copies of a supporting statement and any related forms 
for the proposed collection(s) summarized in this notice, please access 
the CMS PRA website by copying and pasting the following web address 
into your web browser: https://www.cms.gov/Regulations-and-Guidance/Legislation/PaperworkReductionActof1995/PRA-Listing.

FOR FURTHER INFORMATION CONTACT: William Parham at (410) 786-4669.

SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995 
(PRA) (44 U.S.C. 3501-3520), Federal agencies must obtain approval from 
the Office of Management and Budget (OMB) for each collection of 
information they conduct or sponsor. The term ``collection of 
information'' is defined in 44 U.S.C. 3502(3) and 5 CFR 1320.3(c) and 
includes agency requests or requirements that members of the public 
submit reports, keep records, or provide information to a third party. 
Section 3506(c)(2)(A) of the PRA (44 U.S.C. 3506(c)(2)(A)) requires 
Federal agencies to publish a 30-day notice in the Federal Register 
concerning each proposed collection of information, including each 
proposed extension or reinstatement of an existing collection of 
information, before submitting the collection to OMB for approval. To 
comply with this requirement, CMS is publishing this notice that 
summarizes the following proposed collection(s) of information for 
public comment:
    1. Type of Information Collection Request: Revision of a currently 
approved collection; Title of Information Collection: Generic Social 
Marketing & Consumer Testing Research; Use: The purpose of this 
submission is to extend the approval of the generic clearance for a 
program of consumer research aimed at a broad audience of those 
affected by CMS programs including Medicare, Medicaid, Children's 
Health Insurance Program (CHIP), and health insurance exchanges. This 
program extends strategic efforts to reach and tailor communications to 
beneficiaries, caregivers, providers, stakeholders, and any other 
audiences that would support the Agency in improving the functioning of 
the health care system, improve patient care and outcomes, and reduce 
costs without sacrificing quality of care. The information collected 
will be used to create a streamlined and proactive process for 
collection of data and utilizing the feedback on service delivery for 
continuous improvement of communication activities aimed at diverse CMS 
audiences. The generic clearance will allow rapid response to inform 
CMS initiatives using a mixture of qualitative and quantitative 
consumer research strategies (including formative research studies and 
methodological tests) to improve communication with key CMS audiences. 
As new information resources and persuasive technologies are developed, 
they can be tested and evaluated for beneficiary response to the 
materials and delivery

[[Page 61124]]

channels. Results will inform communication development and information 
architecture as well as allow for continuous quality improvement. The 
overall goal is to maximize the extent to which consumers have access 
to useful sources of CMS program information in a form that can help 
them make the most of their benefits and options. The activities under 
this clearance involve social marketing and consumer research using 
samples of self-selected customers, as well as convenience samples, and 
quota samples, with respondents selected either to cover a broad range 
of customers or to include specific characteristics related to certain 
products or services. All collection of information under this 
clearance will utilize a subset of items drawn from a core collection 
of customizable items referred to as the Social Marketing and Consumer 
Testing Item Bank. This item bank is designed to establish a set of 
pre-approved generic question that can be drawn upon to allow for the 
rapid turn-around consumer testing required for us to communicate more 
effectively with our audiences. The questions in the item bank are 
divided into two major categories. One set focuses on characteristics 
of individuals and is intended primarily for participant screening and 
for use in structured quantitative on-line or telephone surveys. The 
other set is less structured and is designed for use in qualitative 
one-on-one and small group discussions or collecting information 
related to subjective impressions of test materials. Results will be 
compiled and disseminated so that future communication can be informed 
by the testing results. We will use the findings to create the greatest 
possible public benefit. Form Number: CMS-10437 (OMB control number: 
0938-1247); Frequency: Yearly; Affected Public: Individuals; Number of 
Respondents: 7,732; Number of Responses: 61,992; Total Annual Hours: 
26,688. (For policy questions regarding this collection contact 
Hemalgiri Gosai at 410-786-0000.)

William N. Parham, III,
Director, Division of Information Collections and Regulatory Impacts, 
Office of Strategic Operations and Regulatory Affairs.
[FR Doc. 2024-16738 Filed 7-29-24; 8:45 am]
BILLING CODE 4120-01-P