[Federal Register Volume 89, Number 127 (Tuesday, July 2, 2024)]
[Notices]
[Pages 54878-54886]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2024-14517]
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SECURITIES AND EXCHANGE COMMISSION
[Release No. 34-100435; File No. SR-MEMX-2024-25]
Self-Regulatory Organizations; MEMX LLC; Notice of Filing and
Immediate Effectiveness of a Proposed Rule Change To Amend the
Exchange's Fee Schedule Regarding Options Market Data Products
June 26, 2024.
Pursuant to section 19(b)(1) of the Securities Exchange Act of 1934
(the ``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given
that on June 14, 2024, MEMX LLC (``MEMX'' or the ``Exchange'') filed
with the Securities and Exchange Commission (the ``Commission'') the
proposed rule change as described in Items I, II, and III below, which
Items have been prepared by the Exchange. The Commission is publishing
this notice to solicit comments on the proposed rule change from
interested persons.
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\1\ 15 U.S.C. 78s(b)(1).
\2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance
of the Proposed Rule Change
The Exchange is filing with the Commission a proposed rule change
to amend the Market Data section of its fee schedule applicable to its
equity options platform (``MEMX Options'') to adopt fees for certain of
its market data products, which are currently offered
[[Page 54879]]
free of charge, pursuant to MEMX Rules 15.1(a) and (c). The Exchange
proposes to implement the changes to the Fee Schedule pursuant to this
proposal immediately. The text of the proposed rule change is provided
in Exhibit 5.
II. Self-Regulatory Organization's Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule Change
In its filing with the Commission, the Exchange included statements
concerning the purpose of and basis for the proposed rule change and
discussed any comments it received on the proposed rule change. The
text of these statements may be examined at the places specified in
Item IV below. The Exchange has prepared summaries, set forth in
sections A, B, and C below, of the most significant aspects of such
statements.
A. Self-Regulatory Organization's Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule Change
1. Purpose
The purpose of the proposed rule change is to amend the Market Data
section of the Exchange's fee schedule applicable to MEMX Options
(``MEMX Options Fee Schedule'') to adopt fees for certain of its
options market data products which are currently offered free of
charge, namely MEMOIR Options Depth and MEMOIR Options Top
(collectively, the ``Options Data Feeds''). As set forth below, the
Exchange believes that the proposed fees are fair and reasonable and
has based its proposal on a detailed cost analysis, as well as other
factors including a comparison to competitor pricing. The Exchange is
proposing to implement the proposed fees immediately. The Exchange
previously filed this proposal on March 28, 2024 (SR-MEMX-2024-11) (the
``Initial Proposal''). On April 15, 2024, the Exchange withdrew the
Initial Proposal and replaced it with SR-MEMX-2024-14 (the ``Second
Proposal''). Now, the Exchange is withdrawing the Second Proposal and
is replacing it with the current filing.
Before setting forth the additional details regarding the proposal
as well as the cost analysis conducted by the Exchange, immediately
below is a description of the proposed fees.
Proposed Market Data Pricing
MEMX Options offers two separate data feeds to subscribers--MEMOIR
Options Depth and MEMOIR Options Top. The Exchange notes that there is
no requirement that any subscribing entity (``Firm'') subscribe to a
particular Options Data Feed or any Options Data Feed whatsoever, but
instead, a Firm may choose to maintain subscriptions to those Options
Data Feeds they deem appropriate based on their business model. The
proposed fee will not apply differently based upon the size or type of
Firm, but rather based upon the subscriptions a Firm has to Options
Data Feeds. The proposed pricing for each of the Options Data Feeds is
set forth below.
MEMOIR Options Depth
The MEMOIR Options Depth feed is a MEMX-only market data feed that
contains depth of book quotations and execution information based on
options orders entered in the System.\3\ For the receipt of access to
the MEMOIR Options Depth feed, the Exchange proposes to charge $1,500
per month. This proposed access fee would be charged to any data
recipient that receives a data feed of the MEMOIR Options Depth feed
for purposes of internal distribution (i.e., an ``Internal
Distributor''), for external redistribution (i.e., an ``External
Distributor''), or both. The Exchange proposes to define an Internal
Distributor as ``a Distributor that receives an Exchange Data product
and then distributes that data to one or more data recipients within
the Distributor's own organization,'' \4\ and an External Distributor
as ``a Distributor that receives an Exchange Data product and then
distributes that data to a third party or one or more data recipients
outside the Distributor's own organization.'' \5\ The proposed access
fee will be charged only once per month per Firm regardless of whether
the Firm uses the MEMOIR Options Depth feed for internal distribution,
external distribution, or both.\6\
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\3\ See MEMX Rule 21.15(b)(1).
\4\ See Market Data Definitions under the proposed MEMX Options
Fee Schedule. The Exchange also proposes to adopt a definition for
``Distributor'', which would mean any entity that receives an
Exchange Data product directly from the Exchange or indirectly
through another entity and then distributes internally or externally
to a third party.
\5\ See Market Data Definitions under the proposed MEMX Options
Fee Schedule.
\6\ The proposed definitions of Internal Distributor and
External Distributor are the same definitions used in the Exchange's
Equities Fee Schedule.
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MEMOIR Options Top
The MEMOIR Options Top feed is a MEMX-only market data feed that
contains top of book quotations and executions based on options orders
entered into the System.\7\ For the receipt of access to the MEMOIR
Options Top feed, the Exchange proposes to charge $750 per month. This
proposed access fee would be charged to any data recipient that
receives a data feed of the MEMOIR Options Top feed for purposes of
internal distribution (i.e., an Internal Distributor), external
redistribution (i.e., an External Distributor), or both. The proposed
access fee for internal and external distribution will be charged only
once per month per Firm regardless of whether the Firm uses the MEMOIR
Options Top feed for internal distribution, external distribution, or
both.
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\7\ See MEMX Rule 21.15(b)(2).
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Billing Process
The Exchange proposes to bill for the Options Data Feeds in the
same manner as it does for the market data products it provides for its
equities Exchange, (the ``Equities Data Feeds''), and to make this
clear on the Fee Schedule. Specifically, the Fee Schedule would state
that ``[f]ees for Market Data products are assessed based on each
active product at the close of business on the first day of each
month,'' and that ``[i]f a product is cancelled by a subscriber's
submission of a written request or via the MEMX User Portal prior to
such fee being assessed, then the subscriber will not be obligated to
pay the applicable product fee. MEMX does not return pro rated fees if
a product is not used for an entire month.'' The Exchange believes that
this billing methodology has been efficient with respect to the
Equities Data Feeds and is well understood by market participants.
Additional Discussion--Background
The Exchange launched MEMX Options on September 27, 2023. As a new
entrant in the equity options trading space, MEMX did not begin
charging fees for options market data until April 1, 2024. The
objective of this approach was to eliminate any fee-based barriers for
Members to join the Exchange, which the Exchange believes was helpful
in its ability to attract order flow as a new options exchange.
Further, the Exchange did not initially charge for options market data
because MEMX believes that any exchange should first deliver meaningful
value to Members and other market participants before charging fees for
its products and services.
The Exchange also did not begin charging for the Equities Data
Feeds until 2022, nearly two years after it launched as a national
securities exchange in 2020. In connection with the adoption of fees
for the Equities Data Feeds, the Exchange conducted an extensive cost
analysis (the ``2022 Cost
[[Page 54880]]
Analysis''),\8\ and the Exchange's Initial and Second Proposal to adopt
fees for Options Data Feeds stemmed from the same cost analysis, which
it reviewed and updated for 2024 (the ``2024 Cost Analysis''). The 2024
Cost Analysis combined costs for providing market data for both its
equities and options trading platforms (the ``Exchange Data Feeds'')
due to the fact that in general, the Exchange did not add a significant
amount of marginal costs for the provision of options market data, and
as such, costs associated with the provision of Equities Data Feeds
became shared costs for the provision of Options Data Feeds. For
example, the Exchange did not hire additional staff specifically to
sell or otherwise manage options market data, rather, the existing team
absorbed the additional workload. Nevertheless, as discussed more fully
below, the Exchange has revised its cost analysis in this proposal by
focusing solely on the marginal costs associated with the addition of
providing the Options Data Feeds, and allocating those costs according
to the same principles utilized in the 2024 Cost Analysis (the
``Options Market Data Cost Analysis''). Pursuant to the Options Market
Data Analysis, the Exchange calculated the total marginal costs for
providing the Options Data Feeds in 2024 at approximately $307,001. In
order to establish fees that are designed to recover the marginal costs
of providing the Options Data Feeds with a reasonable profit margin,
the Exchange is proposing to modify its Fee Schedule, as described
above. In addition to the Options Market Data Cost Analysis, described
below, the Exchange believes that its proposed approach to market data
fees is in line with that of its competitors.
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\8\ See Securities Exchange Act Release No. 97130 (March 13,
2023), 88 FR 16491 (March 17, 2023) (SR-MEMX-2023-04).
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Additional Discussion--Comparison With Other Exchanges
The proposed fee structure for the Options Data Feeds is not novel
but is instead comparable to the fee structure currently in place for
the options exchanges operated by MIAX, in particular, MIAX Pearl
Options (``MIAX Pearl''),\9\ and the options exchanges operated by
Nasdaq, in particular, Nasdaq BX Options (``BX Options'').\10\ The
Exchange is proposing fees for its Options Data Feeds that are similar
in structure to MIAX Pearl and BX Options and rates that are equal to,
or lower than, than the rates data recipients pay for comparable data
feeds from those exchanges, in a more simplified fashion.\11\ The
Exchange notes that other competitors maintain fees applicable to
options market data that are considerably higher than those proposed by
the Exchange, including Cboe BZX Options (``BZX Options''), NYSE Arca
Options and NYSE American Options.\12\ However, the Exchange has
focused its comparison on MIAX Pearl and BX Options because their
similar market data products are offered at prices lower than several
other incumbent exchanges, which is a similar approach to that proposed
by the Exchange.\13\
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\9\ See MIAX Pearl Options Fee Schedule, available at: https://www.miaxglobal.com/markets/us-options/pearl-options/fees (the ``MIAX
Pearl Fee Schedule'').
\10\ See the Nasdaq BX Options Fee Schedule, available at:
https://listingcenter.nasdaq.com/rulebook/bx/rules/bx-options-7.
\11\ As noted below, based on its review of MIAX Pearl's Fee
Schedule, the Exchange believes that MIAX Pearl charges separate
fees for Internal and External Distribution of its options data
feeds, and while its External Distribution fees are identical to the
Exchange's proposed flat fee for all uses for both comparable
products, its Internal Distribution Fees are slightly lower than
what the Exchange is proposing for access to the Exchange's Options
Data Feeds. Nevertheless, given that the Exchange allows both
Internal and External Distribution for a single fee for a single
data feed, the Exchange believes its proposed fees remain comparable
and competitive with MIAX Pearl.
\12\ Fees for BZX Options Depth, which is the comparable product
to MEMOIR Options Depth, are $3,000 for internal distribution and
$2,000 for external distribution compared to the Exchange's proposed
fee of $1,500 for all uses. In addition, BZX Options charges
professional user fees of $30 per month and non-professional user
fees of $1.00 per month for each entity to which it distributes the
feed (alternatively, it offers distributors an option to purchase a
monthly Enterprise Fee of $3,500 to distribute to an unlimited
number of users), which the Exchange is not proposing to charge.
Fees for BZX Options Top, which is the comparable product to MEMOIR
Options Top, are $3,000 for internal distribution, $2,000 for
external distribution, with Professional User Fees of $5 per month,
Non-Professional Fees of $0.10 per month per user, or an Enterprise
Fee ranging anywhere from $20,000 to $60,000 per month depending on
the number of users to which the distributer plans to distribute the
feed. Again, the Exchange is not proposing any additional User Fees
for MEMOIR Options Top, but rather, a flat fee of $750 for all uses.
See the BZX Options Fee Schedule, available at: https://www.cboe.com/us/options/membership/fee_schedule/bzx/. Fees for NYSE
Arca Options Deep and NYSE American Options Deep, which are the
comparable products to MEMOIR Options Depth, are $3,000 for access
(internal use) and $2,000 for redistribution (external
distribution), and $5,000 for non-display use, compared to the
Exchange's proposed fee of $1,500 for all uses. NYSE Arca Options
and NYSE American Options also charge professional user fees of $50
per User, and Non-Professional User Fees of $1.00 per user, capped
at $5,000 per month. Again, the Exchange does not require any
counting of users and has instead proposed a flat fee of $1,500 for
all uses. Fees for the NYSE Arca Options Top and NYSE American
Options Top, which are the comparable products to MEMOIR Options Top
are the same as above ($3,000 for internal, $2,000 for external and
$5,000 for non-display, with the additional Professional and Non-
Professional User Fees), compared to the Exchange's proposed fee of
$750 for all uses. See NYSE Proprietary Market Data Pricing Guide,
available at: https://www.nyse.com/publicdocs/nyse/data/NYSE_Market_Data_Pricing.pdf.
\13\ See supra notes 9-10.
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The fees for the MIAX Pearl Liquidity Feed--which like the MEMOIR
Options Depth feed, includes top of book, depth of book, trades, and
administrative messages--consist of an internal distributor access fee
of $1,250 per month and an external distributor access fee of $1,500
per month. As such, the Exchange's proposed rate for all uses of $1,500
per month is equal to what MIAX Pearl charges for external
distribution, and $250 higher than what it charges for internal
distribution only.\14\
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\14\ See MIAX Pearl Options Fee Schedule, supra note 9.
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The fees for the MIAX Pearl Top of Market Feed--which is the
comparable product to MEMOIR Options Top, consist of an internal
distributor access fee of $500 per month and an external distributor
access fee of $750. Again, the Exchange's proposed rate for all uses of
$750 per month is identical to what MIAX Pearl charges for external
distribution, and $250 higher than what it charges for internal
distribution.
While the Exchange's proposed fee is slightly higher than what MIAX
Pearl charges for internal distribution of its similar products, the
Exchange believes that the simplicity of a single fee is preferable,
specifically by reducing audit risk and simplifying reporting, both for
the Exchange and its customers. Further, to the extent MIAX Pearl
assesses both fees for both uses, it would cost more overall to receive
and provide both internal and external distribution of MIAX Pearl's
comparable options data feeds than it does to receive and provide both
internal and external distribution of the Exchange's Options Data
Feeds.
As an additional cost comparison, the fees for both Nasdaq BX
Options Depth of Market Feed (``BX Depth'') and Top of Market Feed
(``BX Top'') are $1,500 per month for internal distribution and $2,000
for external distribution, with an added $2,500 fee for a non-Display
Enterprise License.\15\ While one distributor fee allows access to both
BX Top and BX Depth, (for example, $1,500 per month would allow a BX
Options customer internal distribution of both BX Top and BX Depth) if
a BX Options Customer wanted the same access provided under the
Exchange's proposed fees, (i.e., for all uses) it would need to pay an
additional $2,000 for external distribution and $2,500 per
[[Page 54881]]
month for a non-display enterprise license fee. In addition, BX Options
charges monthly per subscriber fees for professional or non-
professional use \16\ which the Exchange will not charge for its
similar market data products.
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\15\ See Nasdaq BX Options Fee Schedule, supra note 10.
\16\ Id.
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Additional Discussion--Options Market Data Cost Analysis
In general, the Exchange believes that exchanges, in setting fees
of all types, should meet very high standards of transparency to
demonstrate why each new fee or fee increase meets the Exchange Act
requirements that fees be reasonable, equitably allocated, not unfairly
discriminatory, and not create an undue burden on competition among
members and markets. In particular, the Exchange believes that each
exchange should take extra care to be able to demonstrate that these
fees are based on its costs and reasonable business needs. Accordingly,
in proposing to charge fees for Options Data Feeds, the Exchange has
sought to be especially diligent in assessing those fees in a
transparent way against its own aggregate costs of providing the
related service, and also carefully and transparently assessing the
impact on Members--both generally and in relation to other Members,
i.e., to assure the fee will not create a financial burden on any
participant and will not have an undue impact in particular on smaller
Members and competition among Members in general. The Exchange does not
believe it needs to otherwise address questions about market
competition in the context of this filing because the proposed fees are
so clearly consistent with the Act based on its Options Market Data
Cost Analysis. The Exchange also believes that this level of diligence
and transparency is called for by the requirements of section 19(b)(1)
under the Act,\17\ and Rule 19b-4 thereunder,\18\ with respect to the
types of information self-regulatory organizations (``SROs'') should
provide when filing fee changes, and section 6(b) of the Act,\19\ which
requires, among other things, that exchange fees be reasonable and
equitably allocated,\20\ not designed to permit unfair
discrimination,\21\ and that they not impose a burden on competition
not necessary or appropriate in furtherance of the purposes of the
Act.\22\ This rule change proposal addresses those requirements, and
the analysis and data in this section are designed to clearly and
comprehensively show how they are met.\23\
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\17\ 15 U.S.C. 78s(b)(1).
\18\ 17 CFR 240.19b-4.
\19\ 15 U.S.C. 78f(b).
\20\ 15 U.S.C. 78f(b)(4).
\21\ 15 U.S.C. 78f(b)(5).
\22\ 15 U.S.C. 78f(b)(8).
\23\ In 2019, Commission staff published guidance suggesting the
types of information that SROs may use to demonstrate that their fee
filings comply with the standards of the Exchange Act (``Fee
Guidance''). While MEMX understands that the Fee Guidance does not
create new legal obligations on SROs, the Fee Guidance is consistent
with MEMX's view about the type and level of transparency that
exchanges should meet to demonstrate compliance with their existing
obligations when they seek to charge new fees. See Staff Guidance on
SRO Rule Filings Relating to Fees (May 21, 2019) available at
https://www.sec.gov/tm/staff-guidance-sro-rule-filings-fees.
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As noted above, MEMX recently conducted a study of its aggregate
costs to produce the Exchange Data Feeds--the 2024 Cost Analysis, and
it used the 2024 Cost Analysis as the foundation of the Options Market
Data Cost Analysis, which ultimately went a step further in subtracting
the marginal costs associated with the provision of the Options Data
Feeds from the total aggregate costs originally allocated towards the
provision of the Exchange Data Feeds (i.e., both the Equities and
Options Data Feeds) and allocating those marginal costs towards the
provision of the Options Data Feeds.
Prior to discussing how the Exchange allocated applicable costs
under the Options Market Data Cost Analysis, the Exchange believes it
is first necessary to set forth its process in conducting the 2024 Cost
Analysis. The 2024 Cost Analysis required a detailed analysis of MEMX's
aggregate baseline costs, including a determination and allocation of
costs for core services provided by the Exchange--transaction
execution, market data, membership services and trading permits,
regulatory services, physical connectivity, and application sessions
(which provide order entry, cancellation and modification
functionality, risk functionality, ability to receive drop copies, and
other functionality). MEMX separately divided its costs between those
costs necessary to deliver each of these core services, including
infrastructure, software, human resources (i.e., personnel), and
certain general and administrative expenses (``cost drivers''). Next,
MEMX adopted an allocation methodology with various principles to guide
how much of a particular cost should be allocated to each core service.
For instance, fixed costs that are not driven by client activity (e.g.,
message rates), such as data center costs, were allocated more heavily
to the provision of physical connectivity (80%), with smaller
allocations to logical ports (11%), and the remainder to the provision
of transaction execution, regulatory services, and market data services
(9%). The allocation methodology was decided through conversations with
senior management familiar with each area of the Exchange's operations.
After adopting this allocation methodology, the Exchange then applied
an estimated allocation of each cost driver to each core service,
resulting in the cost allocations described below.
By allocating segmented costs to each core service, MEMX was able
to estimate by core service the potential margin it might earn based on
different fee models. The Exchange notes that as a non-listing venue it
has four primary sources of revenue that it can potentially use to fund
its operations: transaction fees, fees for connectivity services,
membership and regulatory fees, and market data fees. Accordingly, the
Exchange generally must cover its expenses from these four primary
sources of revenue.
Through the Exchange's extensive 2024 Cost Analysis, the Exchange
analyzed every expense item in the Exchange's general expense ledger to
determine whether each such expense relates to the provision of the
Exchange Data Feeds, and, if such expense did so relate, what portion
(or percentage) of such expense actually supports the provision of the
Exchange Data Feeds, and thus bears a relationship that is, ``in nature
and closeness,'' directly related to the Exchange Data Feeds. Based on
its analysis, MEMX calculated its aggregate annual costs for providing
the Exchange Data Feeds at $3,683,375.
The following chart details the individual line-item (annual) costs
considered by MEMX to be related to offering the Exchange Data Feeds to
its Members and other customers as well as a percentage of the
Exchange's overall costs that such costs represent for such area (e.g.,
as set forth below, the Exchange allocated approximately 8% of its
overall Human Resources cost to offering Exchange Data Feeds).
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Cost driver Costs % of all
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Human Resources................... $2,606,282 8
[[Page 54882]]
Data Center....................... 69,340 2
Technology (Hardware, Software 287,141 7
Licenses, etc.)..................
Depreciation...................... 397,471 5
Allocated Shared Expenses......... 323,141 4
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Total......................... 3,683,375 5.8
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Options Market Data Cost Analysis
As noted above, the 2024 Cost Analysis estimated aggregate annual
costs for providing the Exchange Data Feeds at $3,683,375. Based on the
limited number of additional resources specifically devoted to
providing and administering the Options Data Feeds, the Exchange
determined it was appropriate to conduct an allocation of only marginal
costs related to the provision of the Options Data Feeds. In conducting
this analysis, the Exchange adopted an allocation model for four of the
five categories (all but Human Resources, as described more fully
below) that was proportionally based upon the number of products sold
in equities and options, and given the fact that the Exchange offers
more data feeds and charges for Professional and Non-Professional User
Fees in equities, the resulting allocation was 95.1% towards equities,
and 4.9% towards options. The following chart details the individual
line-item costs considered by MEMX to be related to offering the
Options Data Feeds to its Members and other customers as a well as the
percentage of the Exchange's overall Exchange Data Feed costs that such
costs represent for such area (e.g., as set for the below, the Exchange
allocated approximately 9.8% of the Human Resources costs allocated to
the provision of the Exchange Data Feeds to the Options Data Feeds, or
$254,331 annually).\24\
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\24\ It follows that the remaining percentage of costs allocated
to the Exchange Data Feeds in the 2024 Cost Analysis were allocated
to the provision of the Equities Data feeds in the Options Market
Data Cost Analysis. For example, the 2024 Cost Analysis allocated
$2,606,282 of Human Resources costs to the provision of the Exchange
Data feeds. In the Options Market Data Cost Analysis, the Exchange
then allocated $254,331, or 9.8% of that total to the provision of
Options Data Feeds, and thus the remaining $2,351,951 (or 90.2%) to
the provision of the Equities Data Feeds.
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% of market data
Cost driver Costs total
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Human Resources................... $254,331 9.8
Data Center....................... 3,391 4.9
Technology (Hardware, Software 14,041 4.9
Licenses, etc.)..................
Depreciation...................... 19,436 4.9
Allocated Shared Expenses......... 15,802 4.9
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Total......................... 307,001 .................
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Human Resources
In allocating personnel (Human Resources) costs, the Exchange
considered the amount of employee time for employees whose functions
include directly providing services necessary to offer the Options Data
Feeds, including performance thereof, as well as personnel with
ancillary functions related to establishing and providing such services
(such as information security and finance personnel). The Exchange
notes that it has fewer than 100 employees and each department leader
has direct knowledge of the time spent by each employee with respect to
the various tasks necessary to operate the Exchange. The estimates of
Human Resources cost were therefore determined by consulting with such
department leaders, determining which employees are involved in tasks
related to providing the Options Data Feeds, and confirming that the
proposed allocation was reasonable based on an understanding of the
percentage of their time such employees devote to tasks related to
providing the Options Data Feeds. The Human Resources cost was
calculated using a blended rate of compensation reflecting salary,
equity and bonus compensation, benefits, payroll taxes, and 401(k)
matching contributions. The results of that review found that of the
original Human Resources cost originally allocated towards the
provision of the Exchange Data Feeds, 9.8%, or $254,331, should be
allocated towards the provision of Options Market Data. The Exchange
believes that this allocation is reasonable given the limited amount of
additional employee time that it takes to provide and administer the
Options Data Feeds as compared to the Equities Data Feeds.
Data Center
Data Center costs includes an allocation of the costs the Exchange
incurs to provide the Exchange Data Feeds in the third-party data
centers where the Exchange maintains its equipment as well as related
costs (the Exchange does not own the Primary Data Center or the
Secondary Data Center, but instead, leases space in data centers
operated by third parties). Based on the allocation model utilized in
the Options Market Data Cost Analysis described above, the Exchange
allocated $3,391 of its Data Center costs (i.e., 4.9% of the costs
allocated towards the Exchange Data Feeds in the 2024 Cost Analysis)
towards the provision of the Options Data Feeds.
Technology
The Technology category includes the Exchange's network
infrastructure, other hardware, software, and software licenses used to
operate and monitor physical assets necessary to provide the Exchange
Data Feeds. Of note, certain of these costs were included in separate
Network Infrastructure and Hardware and Software Licenses categories in
the 2022 Cost Analysis; however, in order to align more closely with
the Exchange's audited financial statements, these costs were combined
into the broader Technology category. Based on the allocation model
utilized in the Options Market Data Cost Analysis described above, the
Exchange allocated approximately $14,041 of its
[[Page 54883]]
Technology costs to the Options Data Feeds in 2024.
Depreciation
The vast majority of the software the Exchange uses with respect to
its operations, including the software used to generate and disseminate
the Options Data Feeds has been developed in-house and the cost of such
development is depreciated over time. Accordingly, the Exchange
included Depreciation costs related to depreciated software used to
generate and disseminate the Options Data Feeds. The Exchange also
included in the Depreciation costs certain budgeted improvements that
the Exchange intends to capitalize and depreciate with respect to the
Options Data Feeds in the near-term, as well as the servers used at the
Exchange's primary and back-up data centers specifically used for the
Options Data Feeds. Based on the allocation model utilized in the
Options Market Data Cost Analysis described above, the Exchange
allocated approximately $19,346 of its Depreciation costs towards the
provision of the Options Data Feeds.
Allocated Shared Expenses
Finally, a limited portion of general shared expenses were
allocated to the Options Data Feeds. The costs included in general
shared expenses allocated to the Options Data Feeds include office
space and office expenses (e.g., occupancy and overhead expenses),
utilities, recruiting and training, marketing and advertising costs,
professional fees for legal, tax and accounting services (including
external and internal audit expenses), and telecommunications costs.
The cost of paying individuals to serve on the Exchange's Board of
Directors or any committee was not allocated to providing Options Data
Feeds. Based on the allocation model utilized in the Options Market
Data Cost Analysis described above, the Exchange allocated $15,802 of
its Allocated Shared Expenses to the Options Data Feeds in 2024.
Cost Analysis--Additional Discussion
Based on the current number of subscribers to the Options Data
Feeds,\25\ the Exchange anticipates annual 2024 revenue for Options
Data Feeds of $342,000. The proposed fees for the Options Data Feeds
are designed to permit the Exchange to cover the marginal costs
allocated to providing the Options Data Feeds with a profit margin that
the Exchange believes is modest (approximately 10%),\26\ which the
Exchange believes is fair and reasonable after taking into account the
costs related to creating, generating, and disseminating the Options
Data Feeds and the fact that the Exchange will need to fund future
expenditures (increased costs, improvements, etc.).
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\25\ In the Initial and Second Filings, the Exchange's revenue
projections anticipated a drop in subscriptions once the Exchange
began charging for the Options Data Feeds, which did indeed occur.
Specifically, of the nineteen (19) customers receiving the Options
Data Feeds free of charge, four (4) requested removal once the
Exchange began charging in April 2024.
\26\ The Exchange calculated this profit margin by dividing the
annual projected profit of $34,999 by the annual projected revenue
of $342,000 and multiplying by 100.
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The Exchange like other exchanges is, after all, a for-profit
business. Accordingly, while the Exchange believes in transparency
around costs and potential margins, as well as periodic review of
revenues and applicable costs (as discussed below), the Exchange does
not believe that these estimates should form the sole basis of whether
or not a proposed fee is reasonable or can be adopted. Instead, the
Exchange believes that the information should be used solely to confirm
that an Exchange is not earning supra-competitive profits, and the
Exchange believes its Cost Analysis and related projections demonstrate
this fact.
As a general matter, the Exchange believes that its costs will
remain relatively similar in future years. It is possible however that
such costs will either decrease or increase. To the extent the Exchange
sees growth in use of Options Data Feeds it will receive additional
revenue to offset future cost increases. However, if use of Options
Data Feeds is static or decreases, the Exchange might not realize the
revenue that it anticipates or needs in order to cover applicable
costs. Accordingly, the Exchange is committing to conduct a one-year
review after implementation of these fees. The Exchange expects that it
may propose to adjust fees at that time, to increase fees in the event
that revenues fail to cover costs with a reasonable profit margin.\27\
Similarly, the Exchange expects that it would propose to decrease fees
in the event that revenue materially exceeds current projections. In
addition, the Exchange will periodically conduct a review to inform its
decision making on whether a fee change is appropriate (e.g., to
monitor for costs increasing/decreasing or subscribers increasing/
decreasing, etc. in ways that suggest the then-current fees are
becoming dislocated from the prior cost-based analysis) and expects
that it would propose to increase fees in the event that revenues fail
to cover its costs and a reasonable margin, or decrease fees in the
event that revenue or the profit margin materially exceeds current
projections. In the event that the Exchange determines to propose a fee
change, the results of a timely review, including an updated cost
estimate, will be included in the rule filing proposing the fee change.
More generally, the Exchange believes that it is appropriate for an
exchange to refresh and update information about its relevant costs and
revenues in seeking any future changes to fees, and the Exchange
commits to do so.
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\27\ The Exchange notes that it does not believe that a 10%
profit margin is necessarily competitive, and instead that this is
likely significantly below the mark-up many businesses place on
their products and services.
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2. Statutory Basis
The Exchange believes that the proposed rule change is consistent
with the provisions of section 6(b) \28\ of the Act in general, and
furthers the objectives of section 6(b)(4) \29\ of the Act, in
particular, in that it is designed to provide for the equitable
allocation of reasonable dues, fees and other charges among its Members
and other persons using its facilities. Additionally, the Exchange
believes that the proposed fees are consistent with the objectives of
section 6(b)(5) \30\ of the Act in that they are designed to promote
just and equitable principles of trade, to foster cooperation and
coordination with persons engaged in regulating, clearing, settling,
processing information with respect to, and facilitating transactions
in securities, to remove impediments to a free and open market and
national market system, and, in general, to protect investors and the
public interest, and, particularly, are not designed to permit unfair
discrimination between customers, issuers, brokers, or dealers.
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\28\ 15 U.S.C. 78f.
\29\ 15 U.S.C. 78f(b)(4).
\30\ 15 U.S.C. 78f(b)(5).
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The Exchange notes prior to addressing the specific reasons the
Exchange believes the proposed fees and fee structure are reasonable,
equitably allocated and not unreasonably discriminatory, that the
proposed definitions and fee structure described above are consistent
with the definitions and fee structure used by most U.S. options
exchanges, MIAX Pearl and BX Options in particular. As such, the
Exchange believes it is adopting a model that is easily understood by
Members and non-Members, most of which also subscribe to market data
products from other
[[Page 54884]]
exchanges. For this reason, the Exchange believes that the proposed
definitions and fee structure described above are consistent with the
Act generally, and section 6(b)(5) \31\ of the Act in particular.
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\31\ 15 U.S.C. 78f(b)(5).
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One of the primary objectives of MEMX is to provide competition and
to reduce fixed costs imposed upon the industry. Consistent with this
objective, the Exchange believes that this proposal reflects a simple,
competitive, reasonable, and equitable pricing structure, with fees
that are discounted when compared to comparable data products and
services offered by competitors.\32\
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\32\ See supra note 12.
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Reasonableness
Overall. With regard to reasonableness, the Exchange understands
that the Commission has traditionally taken a market-based approach to
examine whether the SRO making the fee proposal was subject to
significant competitive forces in setting the terms of the proposal.
The Exchange understands that in general the analysis considers whether
the SRO has demonstrated in its filing that (i) there are reasonable
substitutes for the product or service; (ii) ``platform'' competition
constrains the ability to set the fee; and/or (iii) revenue and cost
analysis shows the fee would not result in the SRO taking supra-
competitive profits. If the SRO demonstrates that the fee is subject to
significant competitive forces, the Exchange understands that in
general the analysis will next consider whether there is any
substantial countervailing basis to suggest the fee's terms fail to
meet one or more standards under the Exchange Act. The Exchange further
understands that if the filing fails to demonstrate that the fee is
constrained by competitive forces, the SRO must provide a substantial
basis, other than competition, to show that it is consistent with the
Exchange Act, which may include production of relevant revenue and cost
data pertaining to the product or service.
The Exchange has not determined its proposed overall market data
fees based on assumptions about market competition, instead relying
upon a cost-plus model to determine a reasonable fee structure that is
informed by the Exchange's understanding of different uses of the
products by different types of participants. In this context, the
Exchange believes the proposed fees overall are fair and reasonable as
a form of cost recovery plus the possibility of a reasonable return for
the Exchange's marginal costs of offering the Options Data Feeds. The
Exchange believes the proposed fees are reasonable because they are
designed to generate annual revenue to recoup some or all of Exchange's
annual marginal costs of providing market data in options with a
reasonable profit margin. The Exchange also believes that performing
the Options Market Data Cost Analysis utilizing the marginal costs
related to the Options Data Feeds is reasonable because as a new
entrant in the equity options space, the Exchange simply cannot charge
more at this time based on what its competitors charge and what other
options are available to market participants for the receipt of options
market data. If the Exchange chose to allocate the average cost of
providing market data to options and equities via a 50/50 split, then
based on its proposed pricing and the revenues projected, the analysis
would result in a negative profit margin of 265%. Alternatively, the
Exchange would need to significantly increase the fees charged for the
Options Data Feeds, which in turn, the Exchange believes would result
in customers canceling their access to such Options Data Feeds and
potentially participating less on the Exchange. Accordingly, the
Exchange believes it is reasonable to seek to recover only the marginal
costs associated with the Options Data Feeds in this proposal. As
discussed in the Purpose section, the Exchange estimates that the
Options Data Feed fees proposed herein will result in annual revenue of
approximately $342,000, representing a profit margin of approximately
10% for the provision of Options Market Data. As such, the Exchange
believes that this fee methodology is reasonable because it allows the
Exchange to recoup some or all of its marginal expenses for providing
options market data (with any additional revenue representing no more
than what the Exchange believes to be a reasonable rate of return). The
Exchange also believes that the proposed fees are reasonable because
they are generally less than the fees charged by competing options
exchanges for comparable market data products, notwithstanding that the
competing exchanges may have different system architectures that may
result in different cost structures for the provision of market data.
The Exchange believes the proposed fees for the Options Data Feeds
are reasonable when compared to fees for comparable products, such as
the MIAX Pearl Top of Market Feed, the MIAX Pearl Liquidity Feed, and
the BX Options Top and Depth Feeds, compared to which the Exchange's
proposed fees are equivalent or lower, as well as other comparable data
feeds priced significantly higher than the Exchange's proposed fees for
the Options Data Feeds.\33\ Additionally, the Exchange's single flat
fee for each of its Options Data Feeds, regardless of use type, offers
a more simplistic approach to market data pricing. Specifically with
respect to the MEMOIR Options Depth feed, the Exchange believes that
the proposed fee for such feed is reasonable because it represents not
only the value of the data available from the MEMOIR Options Top feed,
which has a lower proposed fee, but also the value of receiving the
depth-of-book data on an order-by-order basis. The Exchange believes it
is reasonable to have pricing based, in part, upon the amount of
information contained in each data feed, which may have additional
value to market participants. The MEMOIR Options Top feed, as described
above, can be utilized to trade on the Exchange but contains less
information than that is available on the MEMOIR Options Depth feed.
Thus, the Exchange believes it reasonable for the products to be priced
as proposed, with MEMOIR Options Depth having a higher price than
MEMOIR Options Top.
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\33\ Id.
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For all of the foregoing reasons, the Exchange believes that the
proposed fees for the Options Data Feeds are reasonable.
Equitable Allocation
Overall. The Exchange believes that its proposed fees are
reasonable, fair, and equitable, and not unfairly discriminatory
because they are designed to align fees with services provided. The
Exchange believes that the proposed fees are equitably allocated
because they will apply uniformly to all data recipients that choose to
subscribe to the Options Data Feeds. Any Firm that chooses to subscribe
to one or both of the Options Data Feeds is subject to the same Fee
Schedule, regardless of what type of business they operate, and the
decision to subscribe to one or both of the Options Data Feeds is based
on objective differences in usage of Options Data Feeds among different
Firms, which are still ultimately in the control of any particular
Firm. The Exchange believes the proposed pricing between Options Data
Feeds is equitably allocated because it is based, in part, upon the
amount of information contained in each data feed, which may have
additional value to market
[[Page 54885]]
participants. The MEMOIR Options Top feed, as described above, can be
utilized to trade on the Exchange but contains less information than
that is available on the MEMOIR Options Depth feed. Thus, the Exchange
believes it is an equitable allocation of fees for the products to be
priced as proposed, with MEMOIR Options Top having the lower price of
the two Options Data Feeds.
For all of the foregoing reasons, the Exchange believes that the
proposed fees for the Exchange Data Feeds are equitably allocated.
The Proposed Fees Are Not Unfairly Discriminatory
The Exchange believes the proposed fees for the Options Data Feeds
are not unfairly discriminatory because any differences in the
application of the fees are based on meaningful distinctions between
the feeds themselves.
Overall. The Exchange believes that the proposed fees are not
unfairly discriminatory because they would apply to all data recipients
that choose to subscribe to the same Options Data Feed(s). Any Firm
that chooses to subscribe to the Options Data Feeds is subject to the
same Fee Schedule, regardless of what type of business they operate.
Because the proposed fee for MEMOIR Options Depth is higher, Firms
seeking lower cost options may instead choose to receive data through
the MEMOIR Options Top feed for a lower cost. Alternatively, Firms can
choose to receive data solely from the Options Price Reporting
Authority (``OPRA'') for a lower cost. The Exchange notes that Firms
can also choose to subscribe to a combination of data feeds for
redundancy purposes or to use different feeds for different purposes.
In sum, each Firm has the ability to choose the best business solution
for itself. The Exchange does not believe it is unfairly discriminatory
to base pricing upon the amount of information contained in each data
feed, which may have additional value to a market participant. As
described above, the MEMOIR Options Top feed can be utilized to trade
on the Exchange but contains less information than that is available on
the MEMOIR Options Depth feed. Thus, the Exchange believes it is not
unfairly discriminatory for the products to be priced as proposed, with
MEMOIR Options Top having a lower price than MEMOIR Options Depth.
For all of the foregoing reasons, the Exchange believes that the
proposed fees for the Exchange Data Feeds are not unfairly
discriminatory.
B. Self-Regulatory Organization's Statement on Burden on Competition
In accordance with section 6(b)(8) of the Act,\34\ the Exchange
does not believe that the proposed rule change would impose any burden
on competition that is not necessary or appropriate in furtherance of
the purposes of the Act.
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\34\ 15 U.S.C. 78f(b)(8).
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Intra-Market Competition
The Exchange does not believe that the proposed fees for Options
Data Feeds place certain market participants at a relative disadvantage
to other market participants because, as noted above, the proposed fees
are associated with usage of Options Data Feeds by each market
participant based on the type of business they operate, and the
decision to subscribe to one or both Options Data Feeds is based on
objective differences in usage of Options Data Feeds among different
Firms, which are still ultimately in the control of any particular
Firm, and such fees do not impose a barrier to entry to smaller
participants. Accordingly, the proposed fees for Options Data Feeds do
not favor certain categories of market participants in a manner that
would impose a burden on competition; rather, the allocation of the
proposed fees reflects the types of Options Data Feeds consumed by
various market participants.
Inter-Market Competition
The Exchange does not believe the proposed fees place an undue
burden on competition on other SROs that is not necessary or
appropriate. In particular, market participants are not regulatorily
required to subscribe to any of the Options Data Feeds, as described
above. Additionally, other exchanges have similar market data fees in
place for their participants, but with comparable and in many cases
higher rates for options market data feeds.\35\ The proposed fees are
based on actual costs and are designed to enable the Exchange to recoup
its applicable costs with the possibility of a reasonable profit on its
investment as described in the Purpose and Statutory Basis sections.
Competing options exchanges are free to adopt comparable fee structures
subject to the SEC rule filing process.
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\35\ See supra note 12.
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C. Self-Regulatory Organization's Statement on Comments on the Proposed
Rule Change Received From Members, Participants, or Others
The Exchange neither solicited nor received comments on the
proposed rule change.
III. Date of Effectiveness of the Proposed Rule Change and Timing for
Commission Action
The foregoing rule change has become effective pursuant to section
19(b)(3)(A)(ii) of the Act \36\ and Rule 19b-4(f)(2) \37\ thereunder.
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\36\ 15 U.S.C. 78s(b)(3)(A)(ii).
\37\ 17 CFR 240.19b-4(f)(2).
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At any time within 60 days of the filing of the proposed rule
change, the Commission summarily may temporarily suspend such rule
change if it appears to the Commission that such action is necessary or
appropriate in the public interest, for the protection of investors, or
otherwise in furtherance of the purposes of the Act. If the Commission
takes such action, the Commission shall institute proceedings to
determine whether the proposed rule change should be approved or
disapproved.
IV. Solicitation of Comments
Interested persons are invited to submit written data, views and
arguments concerning the foregoing, including whether the proposed rule
change is consistent with the Act. Comments may be submitted by any of
the following methods:
Electronic Comments
Use the Commission's internet comment form (https://www.sec.gov/rules/sro.shtml); or
Send an email to [email protected]. Please include
file number SR-MEMX-2024-25 on the subject line.
Paper Comments
Send paper comments in triplicate to Secretary, Securities
and Exchange Commission, 100 F Street NE, Washington, DC 20549-1090.
All submissions should refer to file number SR-MEMX-2024-25. This file
number should be included on the subject line if email is used. To help
the Commission process and review your comments more efficiently,
please use only one method. The Commission will post all comments on
the Commission's internet website (https://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all
written statements with respect to the proposed rule change that are
filed with the Commission, and all written communications relating to
the proposed rule change between the Commission and any person, other
than those that may be withheld from the public in accordance with the
provisions of 5 U.S.C. 552, will be available for website viewing and
[[Page 54886]]
printing in the Commission's Public Reference Room, 100 F Street NE,
Washington, DC 20549, on official business days between the hours of 10
a.m. and 3 p.m. Copies of the filing also will be available for
inspection and copying at the principal office of the Exchange. Do not
include personal identifiable information in submissions; you should
submit only information that you wish to make available publicly. We
may redact in part or withhold entirely from publication submitted
material that is obscene or subject to copyright protection. All
submissions should refer to file number SR-MEMX-2024-25 and should be
submitted on or before July 23, 2024.
For the Commission, by the Division of Trading and Markets,
pursuant to delegated authority.\38\
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\38\ 17 CFR 200.30-3(a)(12).
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Sherry R. Haywood,
Assistant Secretary.
[FR Doc. 2024-14517 Filed 7-1-24; 8:45 am]
BILLING CODE 8011-01-P