[Federal Register Volume 89, Number 82 (Friday, April 26, 2024)]
[Notices]
[Pages 32436-32437]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2024-09041]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Medicare & Medicaid Services

[Document Identifier: CMS-10437]


Agency Information Collection Activities: Proposed Collection; 
Comment Request

AGENCY: Centers for Medicare & Medicaid Services, Health and Human 
Services (HHS).

ACTION: Notice.

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SUMMARY: The Centers for Medicare & Medicaid Services (CMS) is 
announcing an opportunity for the public to comment on CMS' intention 
to collect information from the public. Under the Paperwork Reduction 
Act of 1995 (PRA), federal agencies are required to publish notice in 
the Federal Register concerning each proposed collection of information 
(including each proposed extension or reinstatement of an existing 
collection of information) and to allow 60 days for public comment on 
the proposed action. Interested persons are invited to send comments 
regarding our burden estimates or any other aspect of this collection 
of information, including the necessity and utility of the proposed 
information collection for the proper performance of the agency's 
functions, the accuracy of the estimated burden, ways to enhance the 
quality, utility, and clarity of the information to be collected, and 
the use of automated collection techniques or other forms of 
information technology to minimize the information collection burden.

DATES: Comments must be received by June 25, 2024.

ADDRESSES: When commenting, please reference the document identifier or 
OMB control number. To be assured consideration, comments and 
recommendations must be submitted in any one of the following ways:

[[Page 32437]]

    1. Electronically. You may send your comments electronically to 
http://www.regulations.gov. Follow the instructions for ``Comment or 
Submission'' or ``More Search Options'' to find the information 
collection document(s) that are accepting comments.
    2. By regular mail. You may mail written comments to the following 
address: CMS, Office of Strategic Operations and Regulatory Affairs, 
Division of Regulations Development, Attention: Document Identifier/OMB 
Control Number: ___, Room C4-26-05, 7500 Security Boulevard, Baltimore, 
Maryland 21244-1850.
    To obtain copies of a supporting statement and any related forms 
for the proposed collection(s) summarized in this notice, please access 
the CMS PRA website by copying and pasting the following web address 
into your web browser: https://www.cms.gov/Regulations-and-Guidance/Legislation/PaperworkReductionActof1995/PRA-Listing.

FOR FURTHER INFORMATION CONTACT: William N. Parham at (410) 786-4669.

SUPPLEMENTARY INFORMATION:

Contents

    This notice sets out a summary of the use and burden associated 
with the following information collections. More detailed information 
can be found in each collection's supporting statement and associated 
materials (see ADDRESSES).

CMS-10437 Generic Social Marketing & Consumer Testing Research

    Under the PRA (44 U.S.C. 3501-3520), federal agencies must obtain 
approval from the Office of Management and Budget (OMB) for each 
collection of information they conduct or sponsor. The term 
``collection of information'' is defined in 44 U.S.C. 3502(3) and 5 CFR 
1320.3(c) and includes agency requests or requirements that members of 
the public submit reports, keep records, or provide information to a 
third party. Section 3506(c)(2)(A) of the PRA requires federal agencies 
to publish a 60-day notice in the Federal Register concerning each 
proposed collection of information, including each proposed extension 
or reinstatement of an existing collection of information, before 
submitting the collection to OMB for approval. To comply with this 
requirement, CMS is publishing this notice.

Information Collection

    1. Type of Information Collection Request: Revision of a currently 
approved collection; Title of Information Collection: Generic Social 
Marketing & Consumer Testing Research; Use: The purpose of this 
submission is to extend the approval of the generic clearance for a 
program of consumer research aimed at a broad audience of those 
affected by CMS programs including Medicare, Medicaid, Children's 
Health Insurance Program (CHIP), and health insurance exchanges. This 
program extends strategic efforts to reach and tailor communications to 
beneficiaries, caregivers, providers, stakeholders, and any other 
audiences that would support the Agency in improving the functioning of 
the health care system, improve patient care and outcomes, and reduce 
costs without sacrificing quality of care. The information collected 
will be used to create a streamlined and proactive process for 
collection of data and utilizing the feedback on service delivery for 
continuous improvement of communication activities aimed at diverse CMS 
audiences. The generic clearance will allow rapid response to inform 
CMS initiatives using a mixture of qualitative and quantitative 
consumer research strategies (including formative research studies and 
methodological tests) to improve communication with key CMS audiences. 
As new information resources and persuasive technologies are developed, 
they can be tested and evaluated for beneficiary response to the 
materials and delivery channels. Results will inform communication 
development and information architecture as well as allow for 
continuous quality improvement. The overall goal is to maximize the 
extent to which consumers have access to useful sources of CMS program 
information in a form that can help them make the most of their 
benefits and options The activities under this clearance involve social 
marketing and consumer research using samples of self-selected 
customers, as well as convenience samples, and quota samples, with 
respondents selected either to cover a broad range of customers or to 
include specific characteristics related to certain products or 
services. All collection of information under this clearance will 
utilize a subset of items drawn from a core collection of customizable 
items referred to as the Social Marketing and Consumer Testing Item 
Bank. This item bank is designed to establish a set of pre-approved 
generic question that can be drawn upon to allow for the rapid turn-
around consumer testing required for us to communicate more effectively 
with our audiences. The questions in the item bank are divided into two 
major categories. One set focuses on characteristics of individuals and 
is intended primarily for participant screening and for use in 
structured quantitative on-line or telephone surveys. The other set is 
less structured and is designed for use in qualitative one-on-one and 
small group discussions or collecting information related to subjective 
impressions of test materials. Results will be compiled and 
disseminated so that future communication can be informed by the 
testing results. We will use the findings to create the greatest 
possible public benefit. Form Number: CMS-10437 (OMB control number: 
0938-1247); Frequency: Yearly; Affected Public: Individuals; Number of 
Respondents: 7,732; Number of Responses: 61,992; Total Annual Hours: 
26,688. (For policy questions regarding this collection contact 
Hemalgiri Gosai at 410-786-0000.)

William N. Parham, III,
Director, Division of Information Collections and Regulatory Impacts, 
Office of Strategic Operations and Regulatory Affairs.
[FR Doc. 2024-09041 Filed 4-25-24; 8:45 am]
BILLING CODE 4120-01-P