[Federal Register Volume 88, Number 21 (Wednesday, February 1, 2023)]
[Notices]
[Pages 6762-6765]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2023-02108]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

[Document Identifier: OS-0990-0476]


Agency Information Collection Request; 30-Day Public Comment 
Request

AGENCY: Office of the Secretary, HHS.

ACTION: Notice.

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SUMMARY: In compliance with the requirement of the Paperwork Reduction 
Act of 1995, the Office of the Secretary (OS), Department of Health and 
Human Services, is publishing the following summary of a proposed 
collection for public comment.

[[Page 6763]]


DATES: Comments on the ICR must be received on or before March 3, 2023.

ADDRESSES: Written comments and recommendations for the proposed 
information collection should be sent within 30 days of publication of 
this notice to www.reginfo.gov/public/do/PRAMain. Find this particular 
information collection by selecting ``Currently under 30-day Review--
Open for Public Comments'' or by using the search function.

FOR FURTHER INFORMATION CONTACT: Sherrette Funn, [email protected] 
or (202) 264-0041, or [email protected]. When submitting comments or 
requesting information, please include the document identifier 0990-
0476-30D and project title for reference.

SUPPLEMENTARY INFORMATION: Interested persons are invited to send 
comments regarding this burden estimate or any other aspect of this 
collection of information, including any of the following subjects: (1) 
The necessity and utility of the proposed information collection for 
the proper performance of the agency's functions; (2) the accuracy of 
the estimated burden; (3) ways to enhance the quality, utility, and 
clarity of the information to be collected; and (4) the use of 
automated collection techniques or other forms of information 
technology to minimize the information collection burden.
    Title of the Collection: ASPA COVID-19 Public Education Campaign 
Market Research.
    Type of Collection: Revision.
    OMB No. 0990-0476.
    Abstract:
    The Department of Health and Human Services, Office of the 
Assistant Secretary for Public Affairs. This submission contains five 
parts: 1. COVID-19 Current Events Tracker; 2. Foundational Focus 
Groups/Interviews/Dyads; 3. Copy Testing Surveys; 4. Message Matrix 
Surveys; and 5. Creative Testing Surveys and Experiments. The original 
package included items 1-3. We are submitting this revision to add 
items 4 (Message Matrix Surveys) and 5 (Creative Testing Surveys and 
Experiments) to this collection. All data collection will be from 
individuals.
    Current Events Tracker: The primary purpose of the COVID-19 Current 
Events Tracker (CET) survey is to continuously track key metrics of 
importance to the Campaign, including vaccine confidence, familiarity 
with and trust in HHS, and the impact of external events on key 
attitudes and behaviors among U.S. adults. The CET involves weekly data 
collection over 3 years.
    Foundational Focus Groups, Interviews, and/or Dyads: The primary 
purpose is to collect information to inform the Campaign about audience 
risk knowledge, perceptions, current behaviors, and barriers and 
motivators to healthy behaviors (including COVID-19 vaccination), to 
inform the development of Campaign messages and strategy. Over 3 years, 
we will conduct up to 20 rounds of data collection.
    Copy Testing Surveys: Prior to placing Campaign advertisements in 
market, ASPA will conduct copy testing surveys to ensure the final 
Campaign messages have the intended effect on target attitudes and 
behaviors. The copy testing survey will field for a maximum of 36 waves 
over 3 years.
    Message Matrix Surveys: The purpose of the Messaging Matrix surveys 
is to evaluate, validate, and prioritize Campaign messages for various 
target audiences. Findings from these surveys will be used to inform 
the development of Campaign messages and strategy. ASPA will conduct up 
to 9 Messaging Matrix survey under this package.
    Creative Testing Surveys and Experiments: The purpose of the 
Creative Testing Surveys and Experiments is to assess participant 
reactions to various Campaign materials to inform the selection and 
development of creative concepts, messages, or material format used for 
campaign outreach to key audiences. ASPA will conduct up to 6 waves of 
data collection under this package.

Estimated Annualized Burden Table

Current Events Tracker

    For the CET we estimate that 1,000 complete respondents x 0.12 
hours per complete survey submission = approximately 120 burden hours 
associated with completing this survey each wave. No separate screening 
of participants will be required because Ipsos stores panel variables 
that determine the eligibility of each panel member without the need 
for a screener instrument. Only eligible panel members will be invited 
to take the survey. Over 138 total waves, the total burden is estimated 
to be approximately 16,560 total burden hours.

 
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                                                                      Number      Average burden
               Type of respondent                    Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)         hours
----------------------------------------------------------------------------------------------------------------
Survey Completes: Adults 18+....................           1,000               1            0.12             120
                                                 ---------------------------------------------------------------
    Total, all Waves (138)......................         138,000               1            0.12          16,560
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Foundational Focus Groups, Interviews, and/or Dyads

    For the foundational focus groups, we estimate screening a maximum 
of 2,500 potential respondents x .09 hours (5 minutes) = 225 hours 
associated with screening participants during each round. In addition, 
each round will include a maximum of 108 respondents x 1.5 hours per 
focus group = 162 burden hours associated with the discussion for each 
round of focus groups. (Note that the exact burden hours will vary 
depending on the type of study conducted; these estimates serve as a 
maximum number of participants/hours because in-depth interviews or 
dyads would involve fewer participants). Over the course of the 
Campaign, this will amount to a maximum of 20 rounds of qualitative 
research, for a total of 7,740 burden hours.

 
----------------------------------------------------------------------------------------------------------------
                                                                      Number      Average burden
               Type of respondent                    Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)         hours
----------------------------------------------------------------------------------------------------------------
FG Screening: Individuals in the reference                 1,250               1            0.09           112.5
 audience.......................................

[[Page 6764]]

 
FG Screening: Individuals in priority                      1,250               1            0.09           112.5
 populations....................................
FG Participants: Individuals in the reference                 54               1             1.5              81
 audience.......................................
FG Participants: Individuals in priority                      54               1             1.5              81
 populations....................................
                                                 ---------------------------------------------------------------
    Total, per round............................           2,500               1            .155           387.5
                                                 ---------------------------------------------------------------
        Total, all rounds (20)..................          50,000               1            .155           7,750
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Focus group participants are also included in the focus group screening, so are only counted once toward the
  total number of respondents.
.1548 is approximately 9.3 minutes; it is the weighted average over the screener and interview for all
  participants.

Copy Testing Surveys

    For the copy testing survey, we estimate screening 15,000 potential 
respondents x .03 hours (2 minutes) = 450 hours associated with 
screening survey participants during each wave. Note that this is a 
maximum estimate that may be necessary to find members of particularly 
small audiences of interest. In addition, we will obtain 1,500 
respondents x .33 hours (20 minutes) per submission = 495 hours 
associated with completed surveys in each wave of Campaign message 
testing. Over the course of the Campaign, this will amount to a maximum 
of 36 Waves, for a total of 34,020 burden hours.

 
----------------------------------------------------------------------------------------------------------------
                                                                      Number      Average burden
               Type of respondent                    Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)         hours
----------------------------------------------------------------------------------------------------------------
Survey Screener.................................          15,000               1            0.03             450
Survey Completes................................           1,500               1            0.33             495
                                                 ---------------------------------------------------------------
    Total, one Wave.............................          15,000               1           0.063             945
                                                 ---------------------------------------------------------------
        Total, all Waves (36)...................         540,000               1           0.063          34,020
----------------------------------------------------------------------------------------------------------------
Survey completes are also included in the survey screener, so are only counted once toward the total number of
  respondents.
.063 is approximately 3.8 minutes; it is the weighted average over the screener and survey for all participants.

Message Matrices

    Each Message Matrix survey will recruit up to 4,000 respondents. We 
estimate screening 42,000 potential respondents x 0.03 hours (2 
minutes) = 1,400 hours associated with screening survey participants. 
Note that this is a maximum estimate that may be necessary to find 
members of particularly small audiences of interest. In addition, we 
will obtain survey responses from up to 4,000 respondents: 4,000 x 0.33 
hours (20 minutes) = 1,333 hours associated with survey completion. 
Over the course of the Campaign, this will amount to a maximum of 9 
rounds of data collection, for a total of 24,600 burden hours.

 
----------------------------------------------------------------------------------------------------------------
                                                                      Number      Average burden
               Type of respondent                    Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)         hours
----------------------------------------------------------------------------------------------------------------
Survey Screener.................................          42,000               1            0.03           1,400
Survey Completes: Adults 18+....................           4,000               1            0.33           1,333
                                                 ---------------------------------------------------------------
    Total, per round............................          42,000               1           0.065           2,733
                                                 ---------------------------------------------------------------
        Total, all rounds (9)...................         378,000               1           0.065          24,600
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Survey completes are also included in the survey screener, so are only counted once toward the total number of
  respondents.
.065 is approximately 3.9 minutes; it is the weighted average over the screener and survey for all participants.

Creative Testing Surveys and Experiments

    Each Creative Testing Survey or Experiment will recruit up to 3,000 
respondents. We estimate screening 42,000 potential respondents x 0.03 
hours (2 minutes) = 1,400 hours associated with screening survey 
participants. Note that this is a maximum estimate that may be 
necessary to find members of particularly small audiences of interest. 
In addition, we will obtain survey responses from up to 3,000 
respondents: 3,000 x 0.33 hours (20 minutes) = 1,000 hours associated 
with survey completion. Over the course of the Campaign, this will 
amount to a maximum of 6 rounds of data collection, for a total of 
14,400 burden hours.

[[Page 6765]]



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                                                                      Number      Average burden
               Type of respondent                    Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)         hours
----------------------------------------------------------------------------------------------------------------
Survey Screener.................................          42,000               1            0.03           1,400
Survey Completes: Adults 18+....................           3,000               1            0.33           1,000
                                                 ---------------------------------------------------------------
    Total, per round............................          42,000               1           0.057           2,400
                                                 ---------------------------------------------------------------
        Total, all rounds (6)...................         252,000               1           0.057          14,400
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Survey completes are also included in the survey screener, so are only counted once toward the total number of
  respondents.
.057 is approximately 3.4 minutes; it is the weighted average over the screener and survey for all participants.

Sum of All Studies

    Total Respondents: 1,358,000.
    Total Burden Hours: 97,330.

Sherrette A. Funn,
Paperwork Reduction Act Reports Clearance Officer, Office of the 
Secretary.
[FR Doc. 2023-02108 Filed 1-31-23; 8:45 am]
BILLING CODE 4150-25-P