[Federal Register Volume 88, Number 4 (Friday, January 6, 2023)]
[Notices]
[Pages 1077-1078]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2023-00063]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

Health Resources and Services Administration


DoNation Campaign Collaboration Projects

AGENCY: Health Resources and Services Administration (HRSA), Department 
of Health and Human Services.

ACTION: Notice.

-----------------------------------------------------------------------

SUMMARY: HRSA's Health Systems Bureau (HSB), Division of 
Transplantation (DoT) solicits requests from non-federal public and 
private sector organizations and entities who wish to collaborate on 
the DoNation Campaign. DoNation collaboration projects will involve 
executing a series of activities that elevate the benefits and 
importance of organ, eye, and tissue donation and increase organ donor 
registrations among the public with a focus on individuals from diverse 
racial and ethnic backgrounds. Potential collaborating organizations 
must have demonstrated interest in and experience with coordinating 
activities that address key public health issues, be capable of 
managing the day-to-day operations associated with the proposed 
activity(ies), and be willing to participate substantively in the 
execution of the proposed activity(ies), not just providing funding or 
logistical support.

DATES: A request to participate as a collaborating organization must be 
received via email or postmarked mail at the addresses listed below by 
5 p.m. EST on Tuesday, January 31, 2023.

ADDRESSES: Proposals for DoNation Campaign collaborations may be 
submitted via email to [email protected]. Proposals may also be sent to 
Frank Holloman, Director, DoT; 5600 Fishers Lane; Rockville, MD 20852. 
Requests will meet the deadline if they are either (1) received on or 
before the deadline date; or (2) postmarked on or before the deadline 
date. Private metered postmarks will not be accepted as proof of timely 
mailing. Hand-delivered requests must be received by 5 p.m. EST on 
Tuesday, January 31, 2023. Requests that are received after the 
deadline will be returned to the sender.

FOR FURTHER INFORMATION CONTACT: Lauren Darensbourg, DoT, HSB, HRSA; 
5600 Fishers Lane, Rockville, MD 20852; Telephone (301) 443-3737. 
Email: [email protected].

SUPPLEMENTARY INFORMATION:

Background

    The Division of Transplantation (DOT), within HRSA's Heath Systems 
Bureau, is the primary federal entity responsible for oversight of the 
nation's organ and blood stem cell transplant systems and the 
implementation of programs and initiatives that increase organ and 
blood stem cell donations in the United States. DoT's mission is to 
protect public health and extend and enhance the lives of individuals 
with end-stage organ failure for whom an organ transplant is the most 
appropriate therapeutic treatment. DoT, on behalf of the Secretary of 
Health and Human Services, is authorized under 42 U.S.C. 274f-1(a) to 
establish a public education program on organ donation and the need for 
more organ donors. Specifically, the authority provides, ``[t]he 
Secretary shall, directly or through grants or contracts, establish a 
public education program in cooperation with existing national public 
awareness campaigns to increase awareness about organ donation and the 
need to provide for an adequate rate of such donations.''
    The DoNation Campaign is an initiative of DoT with the goal of 
improving awareness about the importance of organ donation and 
transplantation as well as increasing organ donor registrations from 
the public, especially among those in racially and ethnically diverse 
communities. The DoNation Campaign recruits and engages workplaces of 
all sizes and across all industries in efforts to educate their 
employees and communities about organ, eye, and tissue donation and to 
encourage organ donor registration. The DoNation Campaign was built on 
the foundation of DoT's Workplace Partnership for Life Hospital 
Campaign, which encouraged thousands of hospitals and workplaces to 
educate and register more than 630,000 people as organ donors since 
2011.

Requirements of the Collaboration

    DoT is seeking organizations capable of managing the development 
and execution of activities (such as campaign amplification and 
workplace recruitment) and identifying ways to enhance campaign 
activities and participation. Approved proposals will require a co-
sponsorship agreement signed by both participants that outlines the 
terms and parameters of the collaboration. The co-sponsorship will be 
in place for a period of 1 year from the date at which it bears all 
parties' signatures. No funding will be provided by DoT for any 
organization's involvement in this collaboration other than sharing 
existing layouts and files of relevant DoNation Campaign materials and 
the staff time needed to carry out activities in the co-sponsorship 
agreement.

DoNation Campaign Projects

    Proposed DoNation Campaign projects will develop and implement 
activities that amplify the availability of the DoNation Campaign; 
recruit workplaces to participate in the campaign; and encourage organ, 
eye, and tissue donor registration. The collaborating organization 
shall help promote the DoNation Campaign through outreach activities 
that may include using social media, exhibiting at conferences or 
speaking at events, and recognizing campaign partners throughout the 
campaign and at the conclusion of the campaign year. The collaborating 
organization shall identify and recommend ways to enhance the delivery 
and outreach of the DoNation Campaign. Upon signing the above-
referenced co-sponsorship agreement, and as long as the activation/
activity meets all requirements, DoT will grant collaborating 
organizations the use of its DoNation-branded materials to promote the 
project and will highlight the collaboration via its digital and social 
media platforms, as deemed appropriate. Use of DoNation-branded 
materials should not imply any federal endorsement of the collaborating 
organization's general policies, activities, or products.

Eligibility for Collaborating Organizations

    To be eligible, a requester shall: (1) have a demonstrated interest 
in, understanding of, and experience with managing the development and 
execution of programs, or other activities related to addressing key 
public health issues; (2) participate substantively in the proposed 
DoNation Campaign project (not just provide funding or logistical 
support); (3) demonstrate an organizational commitment and/or focus to 
increasing the number of registered organ, eye, and tissue donors in 
the United States; (4) demonstrate a willingness and ability to

[[Page 1078]]

champion the DoNation Campaign by leveraging existing partnerships, 
relationships, and networks to increase the number of participating 
workplaces each campaign year; and (5) agree to sign a co-sponsorship 
agreement with HRSA which will set forth the details of the DoNation 
Campaign project activity.
    The collaborating organization shall furnish the necessary 
personnel, materials, services, and facilities to administer the 
proposed DoNation Campaign project. These duties will be determined and 
outlined in a co-sponsorship agreement.

Collaborating Organization Proposal

    Each collaborating organization's proposal shall contain a 
description of: (1) the entity or organization; (2) its background in 
managing the development and execution of programs and/or other 
activities that address key public health issues, including but not 
limited to promoting the benefits and importance of organ, eye, and 
tissue donation and encouraging donor registrations; and (3) its 
proposed involvement in the DoNation Campaign project.
    Evaluation criteria: DoT will select the DoNation Campaign projects 
using the following evaluation criteria:
    (1) Requester's qualifications and capability to fulfill proposed 
DoNation Campaign project responsibilities;
    (2) Requester's creativity in developing and executing the proposed 
project, including the medium through which participants are recruited 
and project messages are delivered;
    (3) Requester's experience administering programs and/or activities 
at the national, regional, and/or state level that have successfully 
addressed key public health issues, including but not limited to 
increasing organ donor registration and awareness of the benefits and 
importance of organ, eye, and tissue donation;
    (4) Requester's past or current work specific to programs and/or 
activities that address key public health issues among the public and 
those in racially and ethnically diverse communities, including but not 
limited to organ, eye, and tissue donation;
    (5) Requester's personnel: name, professional qualifications, and 
specific expertise of key personnel who would be available to work on 
the DoNation Campaign project; and
    (6) Requester's facilities and infrastructure: availability and 
description of facilities or other infrastructure necessary to develop 
and execute the programs, activations, and/or activities, including 
office space and information technology, and telecommunication 
resources.

Diana Espinosa,
Deputy Administrator.
[FR Doc. 2023-00063 Filed 1-5-23; 8:45 am]
BILLING CODE 4165-15-P