[Federal Register Volume 85, Number 227 (Tuesday, November 24, 2020)]
[Notices]
[Pages 74972-74973]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2020-25774]


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 Notices
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 This section of the FEDERAL REGISTER contains documents other than rules 
 or proposed rules that are applicable to the public. Notices of hearings 
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  Federal Register / Vol. 85, No. 227 / Tuesday, November 24, 2020 / 
Notices  

[[Page 74972]]



DEPARTMENT OF AGRICULTURE

Agricultural Marketing Service

[Doc. No. AMS-TM-20-0090]


Notice of Request for a New Collection To Populate an Agritourism 
Directory

AGENCY: Agricultural Marketing Service, USDA.

ACTION: New collection.

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SUMMARY: In accordance with the Paperwork Reduction Act of 1995, this 
notice announces the Agricultural Marketing Service's (AMS) intention 
to request approval of a new collection, entitled: Agritourism 
Directory, from the Office of Management and Budget. Upon approval, we 
request that this collection be merged into OMB 0581-0169, Local Food 
Directories and Survey, which was approved January 29, 2020.

DATES: Comments on this notice must be received by January 25, 2021 to 
be assured of consideration.

ADDRESSES: Interested persons are invited to submit comments concerning 
this notice. Comments should be submitted online at www.regulations.gov 
or mail to Edward Ragland, Marketing Services Division, Transportation 
and Marketing Program, Agricultural Marketing Service, U.S. Department 
of Agriculture, 1400 Independence Ave. SW, Room 1090 South Building, Ag 
Stop 0269, Washington, DC 20250-0269.
    All comments should be identified with the docket number (AMS-TM-
20-0090), the date, and the page number of this issue of the Federal 
Register. All comments received will be posted without change, 
including any personal information provided, online at http://www.regulations.gov.

FOR FURTHER INFORMATION CONTACT: Edward Ragland, Marketing Services 
Division, Transportation and Marketing Program, Agricultural Marketing 
Service, U.S. Department of Agriculture, 1400 Independence Ave. SW, 
Room 1090 South Building, Ag Stop 0269, Washington, DC 20250-0269; Tel. 
202-720-8317. Comments should reference Docket No. AMS-TM-20-0090.

SUPPLEMENTARY INFORMATION: 

Direct Marketing

    Title: Agritourism Directory.
    OMB Number: 0581-New.
    Expiration Date of Approval: Three years from approval.
    Type of Request: New collection for new directory.
    Abstract: Under the Agricultural Marketing Act of 1946, as amended 
(7 U.S.C. 1621 et seq.), AMS is responsible for conducting research to 
enhance market access for small and medium sized farmers. The role of 
the Marketing Services Division (MSD) of AMS is to facilitate 
distribution of U.S. agricultural products. The division identifies 
marketing opportunities, provides analysis to help take advantage of 
those opportunities and develops and evaluates strategies including 
methods to diversify farming operations of direct from farm-to-customer 
enterprises.
    Definitions are listed below for the following terms used by AMS 
for the purposes of the Agritourism Directory: Agritourism directory, a 
working farm, ranch, aquaculture and agroforestry.
    An agritourism directory is a list of working farms, ranches, 
aquaculture and agroforestry operations that provide education and 
recreation opportunities, active-involvement experiences (e.g., farming 
activities, processing), as well as retailing and hospitality (e.g., 
accommodations, dining) facilities and services for the enjoyment of 
visitors that generate supplemental income, create and grow farm 
product markets i.e., for local foods, and build understanding of 
agriculture.
    A working farm, ranch, aquaculture or agroforestry operation is 
defined as an area of land and buildings, or water (ponds, lakes, 
rivers, oceans), including within and around cities, that is currently 
being utilized to raise and grow domesticated animals, plants, trees, 
and freshwater and marine fish and shellfish, for food and beverages, 
including vegetables, fruits, herbs, meats, dairy products, oils, 
cereals, fish and shellfish, and products for direct sales to 
customers, and/or immediate consumption or enjoyment of customers, that 
are grown or processed there (e.g., Christmas trees, pinyon seeds, 
ginseng, wool, wine, beer, cheeses, nursery plants).
    This information will be used to build an agritourism directory 
describing the characteristics of agritourism operations on working 
farms.
    Topic areas in the survey:

--Characteristics of agritourism business
--contact information
--types of products sold
--location of the business
--operation schedule
--activities

    Estimate of Burden: Public reporting burden for this collection of 
information is estimated to average 0.167 hours per response.
    Respondents: Operators of agritourism enterprises on working farms.
    Estimated Number of Respondents: 10,000.
    Estimated Total Annual Responses: 200.
    Estimated Number of Responses per Respondent: .02.
    Estimated Total Annual Burden on Respondents: 33.4 hours.
    Comments are invited on: (1) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information will have practical 
utility; (2) the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (3) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (4) ways 
to minimize the burden of the collection of information on those who 
are to respond, including the use of appropriate automated, electronic, 
mechanical, or other technological collection techniques or other forms 
of information technology. Comments may be sent to the following 
addresses:
     Mail: Edward Ragland, Marketing Services Division, 
Transportation and Marketing Programs, Agricultural Marketing Service, 
U.S. Department of Agriculture, 1400 Independence Ave. SW, Room 1090 
South Building, Ag Stop 0269, Washington, DC 20250-0269.
     Internet: www.regulations.gov.
    All written comments should be identified with the docket number

[[Page 74973]]

AMS-TM-20-0090. It is our intention to have all comments, whether 
submitted by mail or internet, available for viewing on the 
Regulations.gov (www.regulations.gov) internet site.
    The information collected is to be used only by authorized 
employees of the USDA, AMS.
    All responses to this notice will be summarized and included in the 
request for OMB approval. All comments will become a matter of public 
record.

Bruce Summers,
Administrator, Agricultural Marketing Service.
[FR Doc. 2020-25774 Filed 11-23-20; 8:45 am]
BILLING CODE 3410-02-P