[Federal Register Volume 85, Number 163 (Friday, August 21, 2020)]
[Notices]
[Pages 51722-51723]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2020-18430]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Medicare & Medicaid Services

[Document Identifier: CMS-10437]


Agency Information Collection Activities: Proposed Collection; 
Comment Request

AGENCY: Centers for Medicare & Medicaid Services, HHS.

ACTION: Notice.

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SUMMARY: The Centers for Medicare & Medicaid Services (CMS) is 
announcing an opportunity for the public to comment on CMS' intention 
to collect information from the public. Under the Paperwork Reduction 
Act of 1995 (the PRA), federal agencies are required to publish notice 
in the Federal Register concerning each proposed collection of 
information (including each proposed extension or reinstatement of an 
existing collection of information) and to allow 60 days for public 
comment on the proposed action. Interested persons are invited to send 
comments regarding our burden estimates or any other aspect of this 
collection of information, including the necessity and utility of the 
proposed information collection for the proper performance of the 
agency's functions, the accuracy of the estimated burden, ways to 
enhance the quality, utility, and clarity of the information to be 
collected, and the use of automated collection techniques or other 
forms of information technology to minimize the information collection 
burden.

DATES: Comments must be received by October 20, 2020.

ADDRESSES: When commenting, please reference the document identifier or 
OMB control number. To be assured consideration, comments and 
recommendations must be submitted in any one of the following ways:
    1. Electronically. You may send your comments electronically to 
http://www.regulations.gov. Follow the instructions for ``Comment or 
Submission'' or ``More Search Options'' to find the information 
collection document(s) that are accepting comments.
    2. By regular mail. You may mail written comments to the following 
address: CMS, Office of Strategic Operations and Regulatory Affairs, 
Division of Regulations Development, Attention: Document Identifier/OMB 
Control Number ____, Room C4-26-05, 7500 Security Boulevard, Baltimore, 
Maryland 21244-1850.
    To obtain copies of a supporting statement and any related forms 
for the proposed collection(s) summarized in this notice, you may make 
your request using one of following:
    1. Access CMS' website address at website address at https://www.cms.gov/Regulations-and-Guidance/Legislation/PaperworkReductionActof1995/PRA-Listing.html.
    2. Call the Reports Clearance Office at (410) 786-1326.

FOR FURTHER INFORMATION CONTACT: William N. Parham at (410) 786-4669.

SUPPLEMENTARY INFORMATION:

[[Page 51723]]

Contents

    This notice sets out a summary of the use and burden associated 
with the following information collections. More detailed information 
can be found in each collection's supporting statement and associated 
materials (see ADDRESSES).

CMS-10437 Generic Social Marketing & Consumer Testing Research

    Under the PRA (44 U.S.C. 3501-3520), federal agencies must obtain 
approval from the Office of Management and Budget (OMB) for each 
collection of information they conduct or sponsor. The term 
``collection of information'' is defined in 44 U.S.C. 3502(3) and 5 CFR 
1320.3(c) and includes agency requests or requirements that members of 
the public submit reports, keep records, or provide information to a 
third party. Section 3506(c)(2)(A) of the PRA requires federal agencies 
to publish a 60-day notice in the Federal Register concerning each 
proposed collection of information, including each proposed extension 
or reinstatement of an existing collection of information, before 
submitting the collection to OMB for approval. To comply with this 
requirement, CMS is publishing this notice.

Information Collection

    1. Type of Information Collection Request: Extension of a currently 
approved collection; Title of Information Collection: Generic Social 
Marketing & Consumer Testing Research; Use: The purpose of this 
submission is to extend the approval of the generic clearance for a 
program of consumer research aimed at a broad audience of those 
affected by CMS programs including Medicare, Medicaid, Children's 
Health Insurance Program (CHIP), and health insurance exchanges. This 
program extends strategic efforts to reach and tailor communications to 
beneficiaries, caregivers, providers, stakeholders, and any other 
audiences that would support the Agency in improving the functioning of 
the health care system, improve patient care and outcomes, and reduce 
costs without sacrificing quality of care. The information collected 
will be used to create a streamlined and proactive process for 
collection of data and utilizing the feedback on service delivery for 
continuous improvement of communication activities aimed at diverse CMS 
audiences.
    The generic clearance will allow rapid response to inform CMS 
initiatives using a mixture of qualitative and quantitative consumer 
research strategies (including formative research studies and 
methodological tests) to improve communication with key CMS audiences. 
As new information resources and persuasive technologies are developed, 
they can be tested and evaluated for beneficiary response to the 
materials and delivery channels. Results will inform communication 
development and information architecture as well as allow for 
continuous quality improvement. The overall goal is to maximize the 
extent to which consumers have access to useful sources of CMS program 
information in a form that can help them make the most of their 
benefits and options
    The activities under this clearance involve social marketing and 
consumer research using samples of self-selected customers, as well as 
convenience samples, and quota samples, with respondents selected 
either to cover a broad range of customers or to include specific 
characteristics related to certain products or services. All collection 
of information under this clearance will utilize a subset of items 
drawn from a core collection of customizable items referred to as the 
Social Marketing and Consumer Testing Item Bank. This item bank is 
designed to establish a set of pre-approved generic question that can 
be drawn upon to allow for the rapid turn-around consumer testing 
required for us to communicate more effectively with our audiences. The 
questions in the item bank are divided into two major categories. One 
set focuses on characteristics of individuals and is intended primarily 
for participant screening and for use in structured quantitative on-
line or telephone surveys. The other set is less structured and is 
designed for use in qualitative one-on-one and small group discussions 
or collecting information related to subjective impressions of test 
materials. Results will be compiled and disseminated so that future 
communication can be informed by the testing results. We will use the 
findings to create the greatest possible public benefit. Form Number: 
CMS-10437 (OMB control number: 0938-1247); Frequency: Yearly; Affected 
Public: Individuals; Number of Respondents: 7,732; Number of Responses: 
61,992; Total Annual Hours: 26,588. (For policy questions regarding 
this collection contact Sabreet Kang Rajeev at 410-786-5616.)

    Dated: August 18, 2020.
William N. Parham, III,
Director, Paperwork Reduction Staff, Office of Strategic Operations and 
Regulatory Affairs.
[FR Doc. 2020-18430 Filed 8-20-20; 8:45 am]
BILLING CODE 4120-01-P