[Federal Register Volume 84, Number 196 (Wednesday, October 9, 2019)]
[Notices]
[Pages 54151-54153]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-22080]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30-Day-20-1083]


Agency Forms Undergoing Paperwork Reduction Act Review

    In accordance with the Paperwork Reduction Act of 1995, the Centers 
for Disease Control and Prevention (CDC) has submitted the information 
collection request titled Extended Evaluation of the National Tobacco 
Prevention and Control Public Education Campaign to the Office of 
Management and Budget (OMB) for review and approval. CDC previously 
published a ``Proposed Data Collection Submitted for Public Comment and 
Recommendations'' notice on April 23, 2019 to obtain comments from the 
public and affected agencies. CDC did not receive comments related to 
the

[[Page 54152]]

previous notice. This notice serves to allow an additional 30 days for 
public and affected agency comments.
    CDC will accept all comments for this proposed information 
collection project. The Office of Management and Budget is particularly 
interested in comments that:
    (a) Evaluate whether the proposed collection of information is 
necessary for the proper performance of the functions of the agency, 
including whether the information will have practical utility;
    (b) Evaluate the accuracy of the agencies estimate of the burden of 
the proposed collection of information, including the validity of the 
methodology and assumptions used;
    (c) Enhance the quality, utility, and clarity of the information to 
be collected;
    (d) Minimize the burden of the collection of information on those 
who are to respond, including, through the use of appropriate 
automated, electronic, mechanical, or other technological collection 
techniques or other forms of information technology, e.g., permitting 
electronic submission of responses; and
    (e) Assess information collection costs.
    To request additional information on the proposed project or to 
obtain a copy of the information collection plan and instruments, call 
(404) 639-7570 or send an email to [email protected]. Direct written comments 
and/or suggestions regarding the items contained in this notice to the 
Attention: CDC Desk Officer, Office of Management and Budget, 725 17th 
Street NW, Washington, DC 20503 or by fax to (202) 395-5806. Provide 
written comments within 30 days of notice publication.

Proposed Project

    Extended Evaluation of the National Tobacco Prevention and Control 
Public Education Campaign--Revision--National Center for Chronic 
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    In 2012, HHS/CDC launched the National Tobacco Prevention and 
Control Public Education Campaign (Tips). The primary objectives of 
Tips are to encourage smokers to quit smoking and to encourage 
nonsmokers to communicate with smokers about the dangers of smoking. 
Tips airs annually in all U.S. media markets on broadcast and national 
cable TV as well as other media channels including digital video, 
online display and banners, radio, billboards, and other formats. Tips 
ads rely on evidence-based paid media advertising that highlights the 
negative health consequences of smoking. Tips' primary target audience 
is adult smokers; adult nonsmokers constitute the secondary audience. 
Tips paid advertisements are aimed at providing motivation and support 
to smokers to quit, with information and other resources to increase 
smokers' chances of success in their attempts to quit smoking. A key 
objective for the nonsmoker audience is to encourage nonsmokers to 
communicate with smokers they may know (including family and friends) 
about the dangers of smoking and to encourage them to quit. Tips ads 
also focus on increasing audience's knowledge of smoking-related 
diseases, intentions to quit, and other related outcomes.
    The goal of the proposed information collection is to evaluate the 
reach of Tips among intended audiences and to examine the effectiveness 
of these efforts in impacting specific outcomes that are targeted by 
Tips, including quit attempts and intentions to quit among smokers, 
nonsmokers' communications about the dangers of smoking, and knowledge 
of smoking-related diseases among both audiences. This will require 
customized surveys that will capture all unique messages and components 
of Tips. Information will be collected through Web surveys to be self-
administered by adults 18 and over on computers in the respondent's 
home or in another convenient location. Evaluating Tips' impact on 
behavioral outcomes is necessary to determine campaign cost 
effectiveness and to allow program planning for the most effective 
campaign outcomes. Because Tips content changes, it is necessary to 
evaluate each yearly implementation of Tips.
    The proposed information collection will include three survey 
collections per year (nine surveys in total) generally conducted 
before, during, and after Tips in each year. Using the same methods 
outlined in the currently-approved information collection (OMB No. 
0920-1083, Exp. 2/29/2020), participants will be recruited from two 
sources: (1) An online longitudinal cohort of adult smokers and 
nonsmokers, sampled randomly from postal mailing addresses in the 
United States (address-based sample, or ABS); and (2) the existing GfK/
Ipsos (formerly GfK) KnowledgePanel, an established long-term online 
panel of U.S. adults. All online surveys, regardless of sample source, 
will be conducted via the GfK/Ipsos KnowledgePanel Web portal for self-
administered surveys.
    Information will be collected through Web surveys to be self-
administered on computers in the respondent's home or in another 
convenient location. Information will be collected about smokers' and 
nonsmokers' awareness of and exposure to specific Tips advertisements; 
knowledge, attitudes, beliefs related to smoking and secondhand smoke; 
and other marketing exposure. The surveys will also measure behaviors 
related to smoking cessation (among the smokers in the sample) and 
behaviors related to nonsmokers' encouragement of smokers to quit 
smoking, recommendations of cessation services, and attitudes about 
other tobacco and nicotine products.
    It is important to evaluate Tips in a context that assesses the 
dynamic nature of tobacco product marketing and uptake of various 
tobacco products, particularly since these may affect successful 
cessation rates. Survey instruments may be updated to include new or 
revised items on relevant topics, including cigars, noncombustible 
tobacco products, and other emerging trends in tobacco use.
    Participation is voluntary and there are no costs to respondents 
other than their time. The total response burden is estimated at 27,924 
hours over 3 years between early fall 2020 and December 2023. The total 
annualized burden hours during this period thus are estimated at 9,308.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                     Number of    Average burden
         (Type of) respondents                  Form name            Number of     responses per   per response
                                                                    respondents     respondent      (in hours)
----------------------------------------------------------------------------------------------------------------
General population....................  Screening & Consent               16,167               1            5/60
                                         (English).
                                        Screening & Consent                  500               1            5/60
                                         (Spanish).

[[Page 54153]]

 
Adult Smokers, ages 18-54, in the       Smoker Survey Wave A               2,587               1           20/60
 United States.                          (English).
                                        Smoker Survey Wave A                  80               1           20/60
                                         (Spanish).
                                        Smoker Survey Wave B               1,617               1           20/60
                                         (English).
                                        Smoker Survey Wave B                  50               1           20/60
                                         (Spanish).
                                        Smoker Survey Wave C               1,617               1           20/60
                                         (English).
                                        Smoker Survey Wave C                  50               1           20/60
                                         (Spanish).
                                        Smoker Survey Wave D               1,617               1           20/60
                                         (English).
                                        Smoker Survey Wave D                  50               1           20/60
                                         (Spanish).
                                        Smoker Survey Wave E               1,617               1           20/60
                                         (English).
                                        Smoker Survey Wave E                  50               1           20/60
                                         (Spanish).
                                        Smoker Survey Wave F               1,617               1           20/60
                                         (English).
                                        Smoker Survey Wave F                  50               1           20/60
                                         (Spanish).
                                        Smoker Survey Wave G               1,617               1           20/60
                                         (English).
                                        Smoker Survey Wave G                  50               1           20/60
                                         (Spanish).
                                        Smoker Survey Wave H               1,617               1           20/60
                                         (English).
                                        Smoker Survey Wave H                  50               1           20/60
                                         (Spanish).
                                        Smoker Survey Wave I               1,617               1           20/60
                                         (English).
                                        Smoker Survey Wave I                  50               1           20/60
                                         (Spanish).
Adult Nonsmokers, ages 18-54, in the    Nonsmoker Survey Wave A            1,000               1           20/60
 United States.                          (English).
                                        Nonsmoker Survey Wave A              100               1           20/60
                                         (Spanish).
                                        Nonsmoker Survey Wave B              808               1           20/60
                                         (English).
                                        Nonsmoker Survey Wave B               25               1           20/60
                                         (Spanish).
                                        Nonsmoker Survey Wave C              808               1           20/60
                                         (English).
                                        Nonsmoker Survey Wave C               25               1           20/60
                                         (Spanish).
                                        Nonsmoker Survey Wave D              808               1           20/60
                                         (English).
                                        Nonsmoker Survey Wave D               25               1           20/60
                                         (Spanish).
                                        Nonsmoker Survey Wave E              808               1           20/60
                                         (English).
                                        Nonsmoker Survey Wave E               25               1           20/60
                                         (Spanish).
                                        Nonsmoker Survey Wave F              808               1           20/60
                                         (English).
                                        Nonsmoker Survey Wave F               25               1           20/60
                                         (Spanish).
                                        Nonsmoker Survey Wave G              808               1           20/60
                                         (English).
                                        Nonsmoker Survey Wave G               25               1           20/60
                                         (Spanish).
                                        Nonsmoker Survey Wave H              808               1           20/60
                                         (English).
                                        Nonsmoker Survey Wave H               25               1           20/60
                                         (Spanish).
                                        Nonsmoker Survey Wave I              808               1           20/60
                                         (English).
                                        Nonsmoker Survey Wave I               25               1           20/60
                                         (Spanish).
----------------------------------------------------------------------------------------------------------------


Jeffrey M. Zirger,
Lead, Information Collection Review Office, Office of Scientific 
Integrity, Office of Science, Centers for Disease Control and 
Prevention.
[FR Doc. 2019-22080 Filed 10-8-19; 8:45 am]
BILLING CODE 4163-18-P