[Federal Register Volume 84, Number 196 (Wednesday, October 9, 2019)]
[Notices]
[Pages 54151-54153]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-22080]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30-Day-20-1083]
Agency Forms Undergoing Paperwork Reduction Act Review
In accordance with the Paperwork Reduction Act of 1995, the Centers
for Disease Control and Prevention (CDC) has submitted the information
collection request titled Extended Evaluation of the National Tobacco
Prevention and Control Public Education Campaign to the Office of
Management and Budget (OMB) for review and approval. CDC previously
published a ``Proposed Data Collection Submitted for Public Comment and
Recommendations'' notice on April 23, 2019 to obtain comments from the
public and affected agencies. CDC did not receive comments related to
the
[[Page 54152]]
previous notice. This notice serves to allow an additional 30 days for
public and affected agency comments.
CDC will accept all comments for this proposed information
collection project. The Office of Management and Budget is particularly
interested in comments that:
(a) Evaluate whether the proposed collection of information is
necessary for the proper performance of the functions of the agency,
including whether the information will have practical utility;
(b) Evaluate the accuracy of the agencies estimate of the burden of
the proposed collection of information, including the validity of the
methodology and assumptions used;
(c) Enhance the quality, utility, and clarity of the information to
be collected;
(d) Minimize the burden of the collection of information on those
who are to respond, including, through the use of appropriate
automated, electronic, mechanical, or other technological collection
techniques or other forms of information technology, e.g., permitting
electronic submission of responses; and
(e) Assess information collection costs.
To request additional information on the proposed project or to
obtain a copy of the information collection plan and instruments, call
(404) 639-7570 or send an email to [email protected]. Direct written comments
and/or suggestions regarding the items contained in this notice to the
Attention: CDC Desk Officer, Office of Management and Budget, 725 17th
Street NW, Washington, DC 20503 or by fax to (202) 395-5806. Provide
written comments within 30 days of notice publication.
Proposed Project
Extended Evaluation of the National Tobacco Prevention and Control
Public Education Campaign--Revision--National Center for Chronic
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease
Control and Prevention (CDC).
Background and Brief Description
In 2012, HHS/CDC launched the National Tobacco Prevention and
Control Public Education Campaign (Tips). The primary objectives of
Tips are to encourage smokers to quit smoking and to encourage
nonsmokers to communicate with smokers about the dangers of smoking.
Tips airs annually in all U.S. media markets on broadcast and national
cable TV as well as other media channels including digital video,
online display and banners, radio, billboards, and other formats. Tips
ads rely on evidence-based paid media advertising that highlights the
negative health consequences of smoking. Tips' primary target audience
is adult smokers; adult nonsmokers constitute the secondary audience.
Tips paid advertisements are aimed at providing motivation and support
to smokers to quit, with information and other resources to increase
smokers' chances of success in their attempts to quit smoking. A key
objective for the nonsmoker audience is to encourage nonsmokers to
communicate with smokers they may know (including family and friends)
about the dangers of smoking and to encourage them to quit. Tips ads
also focus on increasing audience's knowledge of smoking-related
diseases, intentions to quit, and other related outcomes.
The goal of the proposed information collection is to evaluate the
reach of Tips among intended audiences and to examine the effectiveness
of these efforts in impacting specific outcomes that are targeted by
Tips, including quit attempts and intentions to quit among smokers,
nonsmokers' communications about the dangers of smoking, and knowledge
of smoking-related diseases among both audiences. This will require
customized surveys that will capture all unique messages and components
of Tips. Information will be collected through Web surveys to be self-
administered by adults 18 and over on computers in the respondent's
home or in another convenient location. Evaluating Tips' impact on
behavioral outcomes is necessary to determine campaign cost
effectiveness and to allow program planning for the most effective
campaign outcomes. Because Tips content changes, it is necessary to
evaluate each yearly implementation of Tips.
The proposed information collection will include three survey
collections per year (nine surveys in total) generally conducted
before, during, and after Tips in each year. Using the same methods
outlined in the currently-approved information collection (OMB No.
0920-1083, Exp. 2/29/2020), participants will be recruited from two
sources: (1) An online longitudinal cohort of adult smokers and
nonsmokers, sampled randomly from postal mailing addresses in the
United States (address-based sample, or ABS); and (2) the existing GfK/
Ipsos (formerly GfK) KnowledgePanel, an established long-term online
panel of U.S. adults. All online surveys, regardless of sample source,
will be conducted via the GfK/Ipsos KnowledgePanel Web portal for self-
administered surveys.
Information will be collected through Web surveys to be self-
administered on computers in the respondent's home or in another
convenient location. Information will be collected about smokers' and
nonsmokers' awareness of and exposure to specific Tips advertisements;
knowledge, attitudes, beliefs related to smoking and secondhand smoke;
and other marketing exposure. The surveys will also measure behaviors
related to smoking cessation (among the smokers in the sample) and
behaviors related to nonsmokers' encouragement of smokers to quit
smoking, recommendations of cessation services, and attitudes about
other tobacco and nicotine products.
It is important to evaluate Tips in a context that assesses the
dynamic nature of tobacco product marketing and uptake of various
tobacco products, particularly since these may affect successful
cessation rates. Survey instruments may be updated to include new or
revised items on relevant topics, including cigars, noncombustible
tobacco products, and other emerging trends in tobacco use.
Participation is voluntary and there are no costs to respondents
other than their time. The total response burden is estimated at 27,924
hours over 3 years between early fall 2020 and December 2023. The total
annualized burden hours during this period thus are estimated at 9,308.
Estimated Annualized Burden Hours
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Number of Average burden
(Type of) respondents Form name Number of responses per per response
respondents respondent (in hours)
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General population.................... Screening & Consent 16,167 1 5/60
(English).
Screening & Consent 500 1 5/60
(Spanish).
[[Page 54153]]
Adult Smokers, ages 18-54, in the Smoker Survey Wave A 2,587 1 20/60
United States. (English).
Smoker Survey Wave A 80 1 20/60
(Spanish).
Smoker Survey Wave B 1,617 1 20/60
(English).
Smoker Survey Wave B 50 1 20/60
(Spanish).
Smoker Survey Wave C 1,617 1 20/60
(English).
Smoker Survey Wave C 50 1 20/60
(Spanish).
Smoker Survey Wave D 1,617 1 20/60
(English).
Smoker Survey Wave D 50 1 20/60
(Spanish).
Smoker Survey Wave E 1,617 1 20/60
(English).
Smoker Survey Wave E 50 1 20/60
(Spanish).
Smoker Survey Wave F 1,617 1 20/60
(English).
Smoker Survey Wave F 50 1 20/60
(Spanish).
Smoker Survey Wave G 1,617 1 20/60
(English).
Smoker Survey Wave G 50 1 20/60
(Spanish).
Smoker Survey Wave H 1,617 1 20/60
(English).
Smoker Survey Wave H 50 1 20/60
(Spanish).
Smoker Survey Wave I 1,617 1 20/60
(English).
Smoker Survey Wave I 50 1 20/60
(Spanish).
Adult Nonsmokers, ages 18-54, in the Nonsmoker Survey Wave A 1,000 1 20/60
United States. (English).
Nonsmoker Survey Wave A 100 1 20/60
(Spanish).
Nonsmoker Survey Wave B 808 1 20/60
(English).
Nonsmoker Survey Wave B 25 1 20/60
(Spanish).
Nonsmoker Survey Wave C 808 1 20/60
(English).
Nonsmoker Survey Wave C 25 1 20/60
(Spanish).
Nonsmoker Survey Wave D 808 1 20/60
(English).
Nonsmoker Survey Wave D 25 1 20/60
(Spanish).
Nonsmoker Survey Wave E 808 1 20/60
(English).
Nonsmoker Survey Wave E 25 1 20/60
(Spanish).
Nonsmoker Survey Wave F 808 1 20/60
(English).
Nonsmoker Survey Wave F 25 1 20/60
(Spanish).
Nonsmoker Survey Wave G 808 1 20/60
(English).
Nonsmoker Survey Wave G 25 1 20/60
(Spanish).
Nonsmoker Survey Wave H 808 1 20/60
(English).
Nonsmoker Survey Wave H 25 1 20/60
(Spanish).
Nonsmoker Survey Wave I 808 1 20/60
(English).
Nonsmoker Survey Wave I 25 1 20/60
(Spanish).
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Jeffrey M. Zirger,
Lead, Information Collection Review Office, Office of Scientific
Integrity, Office of Science, Centers for Disease Control and
Prevention.
[FR Doc. 2019-22080 Filed 10-8-19; 8:45 am]
BILLING CODE 4163-18-P