[Federal Register Volume 84, Number 78 (Tuesday, April 23, 2019)]
[Notices]
[Pages 16863-16865]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-08148]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60-Day-19-1083 Docket No. CDC-2019-0030]


Proposed Data Collection Submitted for Public Comment and 
Recommendations

AGENCY: Centers for Disease Control and Prevention (CDC), Department of 
Health and Human Services (HHS).

ACTION: Notice with comment period.

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SUMMARY: The Centers for Disease Control and Prevention (CDC), as part 
of its continuing effort to reduce public burden and maximize the 
utility of government information, invites the general public and other 
Federal agencies the opportunity to comment on a proposed and/or 
continuing information collection, as required by the Paperwork 
Reduction Act of 1995. This notice invites comment on a proposed 
information collection project titled ``Extended Evaluation of the 
National Tobacco Prevention and Control Public Education Campaign.'' 
This information collection request will enable the Centers for Disease 
Control and Prevention (CDC) to continue to measure exposure and 
awareness of the Tips From Former Smokers[supreg] campaign 
(Tips[supreg]) and to evaluate its impact on campaign-targeted outcomes 
among smokers and nonsmokers in the United States.

DATES: CDC must receive written comments on or before June 24, 2019.

ADDRESSES: You may submit comments, identified by Docket No. CDC-2019-
0030 by any of the following methods:
     Federal eRulemaking Portal: Regulations.gov. Follow the 
instructions for submitting comments.
     Mail: Jeffrey M. Zirger, Information Collection Review 
Office, Centers for Disease Control and Prevention, 1600 Clifton Road 
NE, MS-D74, Atlanta, Georgia 30329.
    Instructions: All submissions received must include the agency name 
and Docket Number. CDC will post, without change, all relevant comments 
to Regulations.gov.
    Please note: Submit all comments through the Federal eRulemaking 
portal (regulations.gov) or by U.S. mail to the address listed above.

FOR FURTHER INFORMATION CONTACT: To request more information on the 
proposed project or to obtain a copy of the information collection plan 
and instruments, contact Jeffrey M. Zirger, Information Collection 
Review Office, Centers for Disease Control and Prevention, 1600 Clifton 
Road NE, MS-D74, Atlanta, Georgia 30329; phone: 404-639-7570; Email: 
[email protected].

SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995 
(PRA) (44 U.S.C. 3501-3520), Federal agencies must obtain approval from 
the Office of Management and Budget (OMB) for each collection of 
information they conduct or sponsor. In addition, the PRA also requires 
Federal agencies to provide a 60-day notice in the Federal Register 
concerning each proposed collection of information, including each new 
proposed collection, each proposed extension of existing collection of 
information, and each reinstatement of previously approved information 
collection before submitting the collection to the OMB for approval. To 
comply with this requirement, we are publishing this notice of a 
proposed data collection as described below.
    The OMB is particularly interested in comments that will help:
    1. Evaluate whether the proposed collection of information is 
necessary for the proper performance of the functions of the agency, 
including whether the information will have practical utility;
    2. Evaluate the accuracy of the agency's estimate of the burden of 
the proposed collection of information, including the validity of the 
methodology and assumptions used;

[[Page 16864]]

    3. Enhance the quality, utility, and clarity of the information to 
be collected; and
    4. Minimize the burden of the collection of information on those 
who are to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology, e.g., permitting electronic 
submissions of responses.
    5. Assess information collection costs.

Proposed Project

    Extended Evaluation of the National Tobacco Prevention and Control 
Public Education Campaign--Revision--National Center for Chronic 
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    In 2012, HHS/CDC launched the National Tobacco Prevention and 
Control Public Education Campaign (Tips). The primary objectives of 
Tips are to encourage smokers to quit smoking and to encourage 
nonsmokers to communicate with smokers about the dangers of smoking. 
Tips airs annually in all U.S. media markets on broadcast and national 
cable TV as well as other media channels including digital video, 
online display and banners, radio, billboards, and other formats. Tips 
ads rely on evidence-based paid media advertising that highlights the 
negative health consequences of smoking. Tips' primary target audience 
is adult smokers; adult nonsmokers constitute the secondary audience. 
Tips paid advertisements are aimed at providing motivation and support 
to smokers to quit, with information and other resources to increase 
smokers' chances of success in their attempts to quit smoking. A key 
objective for the nonsmoker audience is to encourage nonsmokers to 
communicate with smokers they may know (including family and friends) 
about the dangers of smoking and to encourage them to quit. Tips ads 
also focus on increasing audience's knowledge of smoking-related 
diseases, intentions to quit, and other related outcomes.
    The goal of the proposed information collection is to evaluate the 
reach of Tips among intended audiences and to examine the effectiveness 
of these efforts in impacting specific outcomes that are targeted by 
Tips, including quit attempts and intentions to quit among smokers, 
nonsmokers' communications about the dangers of smoking, and knowledge 
of smoking-related diseases among both audiences. This will require 
customized surveys that will capture all unique messages and components 
of Tips. Information will be collected through Web surveys to be self-
administered by adults 18 and over on computers in the respondent's 
home or in another convenient location. Evaluating Tips' impact on 
behavioral outcomes is necessary to determine campaign cost 
effectiveness and to allow program planning for the most effective 
campaign outcomes. Because Tips content changes, it is necessary to 
evaluate each yearly implementation of Tips.
    The proposed information collection will include three survey 
collections per year (nine surveys in total) generally conducted 
before, during, and after Tips in each year. Using the same methods 
outlined in the currently-approved information collection (OMB No. 
0920-1083, exp., 2/29/2020), participants will be recruited from two 
sources: (1) An online longitudinal cohort of adult smokers and 
nonsmokers, sampled randomly from postal mailing addresses in the 
United States (address-based sample, or ABS); and (2) the existing GfK/
Ipsos (formerly GfK) KnowledgePanel, an established long-term online 
panel of U.S. adults. All online surveys, regardless of sample source, 
will be conducted via the GfK/Ipsos KnowledgePanel Web portal for self-
administered surveys.
    Information will be collected through Web surveys to be self-
administered on computers in the respondent's home or in another 
convenient location. Information will be collected about smokers' and 
nonsmokers' awareness of and exposure to specific Tips advertisements; 
knowledge, attitudes, beliefs related to smoking and secondhand smoke; 
and other marketing exposure. The surveys will also measure behaviors 
related to smoking cessation (among the smokers in the sample) and 
behaviors related to nonsmokers' encouragement of smokers to quit 
smoking, recommendations of cessation services, and attitudes about 
other tobacco and nicotine products.
    It is important to evaluate Tips in a context that assesses the 
dynamic nature of tobacco product marketing and uptake of various 
tobacco products, particularly since these may affect successful 
cessation rates. Survey instruments may be updated to include new or 
revised items on relevant topics, including cigars, noncombustible 
tobacco products, and other emerging trends in tobacco use.
    Participation is voluntary and there are no costs to respondents 
other than their time. The total response burden is estimated at 27,933 
hours over three years between early fall 2020 and December 2023. The 
total annualized burden hours during this period thus are estimated at 
9,311.

                                        Estimated Annualized Burden Hours
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                                                                                      Average
                                                     Number of       Number of      burden per     Total burden
     (Type of) Respondents          Form name       respondents    responses per   response  (in    (in hours)
                                                                    respondent        hours)
----------------------------------------------------------------------------------------------------------------
General Population............  Screening &               16,167               1            5/60           1,347
                                 Consent
                                 (English).
                                Screening &                  500               1            5/60              42
                                 Consent
                                 (Spanish).
Adult Smokers, ages 18-54, in   Smoker Survey              2,587               1           20/60             862
 the United States.              Wave A
                                 (English).
                                Smoker Survey                 80               1           20/60              27
                                 Wave A
                                 (Spanish).
                                Smoker Survey              1,617               1           20/60             539
                                 Wave B
                                 (English).
                                Smoker Survey                 50               1           20/60              17
                                 Wave B
                                 (Spanish).
                                Smoker Survey              1,617               1           20/60             539
                                 Wave C
                                 (English).
                                Smoker Survey                 50               1           20/60              17
                                 Wave C
                                 (Spanish).
                                Smoker Survey              1,617               1           20/60             539
                                 Wave D
                                 (English).
                                Smoker Survey                 50               1           20/60              17
                                 Wave D
                                 (Spanish).
                                Smoker Survey              1,617               1           20/60             539
                                 Wave E
                                 (English).
                                Smoker Survey                 50               1           20/60              17
                                 Wave E
                                 (Spanish).
                                Smoker Survey              1,617               1           20/60             539
                                 Wave F
                                 (English).
                                Smoker Survey                 50               1           20/60              17
                                 Wave F
                                 (Spanish).

[[Page 16865]]

 
                                Smoker Survey              1,617               1           20/60             539
                                 Wave G
                                 (English).
                                Smoker Survey                 50               1           20/60              17
                                 Wave G
                                 (Spanish).
                                Smoker Survey              1,617               1           20/60             539
                                 Wave H
                                 (English).
                                Smoker Survey                 50               1           20/60              17
                                 Wave H
                                 (Spanish).
                                Smoker Survey              1,617               1           20/60             539
                                 Wave I
                                 (English).
                                Smoker Survey                 50               1           20/60              17
                                 Wave I
                                 (Spanish).
Adult Nonsmokers, ages 18-54,   Nonsmoker Survey           1,000               1           20/60             333
 in the United States.           Wave A
                                 (English).
                                Nonsmoker Survey             100               1           20/60              33
                                 Wave A
                                 (Spanish).
                                Nonsmoker Survey             808               1           20/60             269
                                 Wave B
                                 (English).
                                Nonsmoker Survey              25               1           20/60               8
                                 Wave B
                                 (Spanish).
                                Nonsmoker Survey             808               1           20/60             269
                                 Wave C
                                 (English).
                                Nonsmoker Survey              25               1           20/60               8
                                 Wave C
                                 (Spanish).
                                Nonsmoker Survey             808               1           20/60             269
                                 Wave D
                                 (English).
                                Nonsmoker Survey              25               1           20/60               8
                                 Wave D
                                 (Spanish).
                                Nonsmoker Survey             808               1           20/60             269
                                 Wave E
                                 (English).
                                Nonsmoker Survey              25               1           20/60               8
                                 Wave E
                                 (Spanish).
                                Nonsmoker Survey             808               1           20/60             269
                                 Wave F
                                 (English).
                                Nonsmoker Survey              25               1           20/60               8
                                 Wave F
                                 (Spanish).
                                Nonsmoker Survey             808               1           20/60             269
                                 Wave G
                                 (English).
                                Nonsmoker Survey              25               1           20/60               8
                                 Wave G
                                 (Spanish).
                                Nonsmoker Survey             808               1           20/60             269
                                 Wave H
                                 (English).
                                Nonsmoker Survey              25               1           20/60               8
                                 Wave H
                                 (Spanish).
                                Nonsmoker Survey             808               1           20/60             269
                                 Wave I
                                 (English).
                                Nonsmoker Survey              25               1           20/60               8
                                 Wave I
                                 (Spanish).
                                                 ---------------------------------------------------------------
    Total.....................  ................  ..............  ..............  ..............           9,311
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Jeffrey M. Zirger,
Lead, Information Collection Review Office, Office of Scientific 
Integrity, Office of Science, Centers for Disease Control and 
Prevention.
[FR Doc. 2019-08148 Filed 4-22-19; 8:45 am]
 BILLING CODE 4163-18-P