[Federal Register Volume 84, Number 78 (Tuesday, April 23, 2019)]
[Notices]
[Pages 16863-16865]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-08148]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60-Day-19-1083 Docket No. CDC-2019-0030]
Proposed Data Collection Submitted for Public Comment and
Recommendations
AGENCY: Centers for Disease Control and Prevention (CDC), Department of
Health and Human Services (HHS).
ACTION: Notice with comment period.
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SUMMARY: The Centers for Disease Control and Prevention (CDC), as part
of its continuing effort to reduce public burden and maximize the
utility of government information, invites the general public and other
Federal agencies the opportunity to comment on a proposed and/or
continuing information collection, as required by the Paperwork
Reduction Act of 1995. This notice invites comment on a proposed
information collection project titled ``Extended Evaluation of the
National Tobacco Prevention and Control Public Education Campaign.''
This information collection request will enable the Centers for Disease
Control and Prevention (CDC) to continue to measure exposure and
awareness of the Tips From Former Smokers[supreg] campaign
(Tips[supreg]) and to evaluate its impact on campaign-targeted outcomes
among smokers and nonsmokers in the United States.
DATES: CDC must receive written comments on or before June 24, 2019.
ADDRESSES: You may submit comments, identified by Docket No. CDC-2019-
0030 by any of the following methods:
Federal eRulemaking Portal: Regulations.gov. Follow the
instructions for submitting comments.
Mail: Jeffrey M. Zirger, Information Collection Review
Office, Centers for Disease Control and Prevention, 1600 Clifton Road
NE, MS-D74, Atlanta, Georgia 30329.
Instructions: All submissions received must include the agency name
and Docket Number. CDC will post, without change, all relevant comments
to Regulations.gov.
Please note: Submit all comments through the Federal eRulemaking
portal (regulations.gov) or by U.S. mail to the address listed above.
FOR FURTHER INFORMATION CONTACT: To request more information on the
proposed project or to obtain a copy of the information collection plan
and instruments, contact Jeffrey M. Zirger, Information Collection
Review Office, Centers for Disease Control and Prevention, 1600 Clifton
Road NE, MS-D74, Atlanta, Georgia 30329; phone: 404-639-7570; Email:
[email protected].
SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995
(PRA) (44 U.S.C. 3501-3520), Federal agencies must obtain approval from
the Office of Management and Budget (OMB) for each collection of
information they conduct or sponsor. In addition, the PRA also requires
Federal agencies to provide a 60-day notice in the Federal Register
concerning each proposed collection of information, including each new
proposed collection, each proposed extension of existing collection of
information, and each reinstatement of previously approved information
collection before submitting the collection to the OMB for approval. To
comply with this requirement, we are publishing this notice of a
proposed data collection as described below.
The OMB is particularly interested in comments that will help:
1. Evaluate whether the proposed collection of information is
necessary for the proper performance of the functions of the agency,
including whether the information will have practical utility;
2. Evaluate the accuracy of the agency's estimate of the burden of
the proposed collection of information, including the validity of the
methodology and assumptions used;
[[Page 16864]]
3. Enhance the quality, utility, and clarity of the information to
be collected; and
4. Minimize the burden of the collection of information on those
who are to respond, including through the use of appropriate automated,
electronic, mechanical, or other technological collection techniques or
other forms of information technology, e.g., permitting electronic
submissions of responses.
5. Assess information collection costs.
Proposed Project
Extended Evaluation of the National Tobacco Prevention and Control
Public Education Campaign--Revision--National Center for Chronic
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease
Control and Prevention (CDC).
Background and Brief Description
In 2012, HHS/CDC launched the National Tobacco Prevention and
Control Public Education Campaign (Tips). The primary objectives of
Tips are to encourage smokers to quit smoking and to encourage
nonsmokers to communicate with smokers about the dangers of smoking.
Tips airs annually in all U.S. media markets on broadcast and national
cable TV as well as other media channels including digital video,
online display and banners, radio, billboards, and other formats. Tips
ads rely on evidence-based paid media advertising that highlights the
negative health consequences of smoking. Tips' primary target audience
is adult smokers; adult nonsmokers constitute the secondary audience.
Tips paid advertisements are aimed at providing motivation and support
to smokers to quit, with information and other resources to increase
smokers' chances of success in their attempts to quit smoking. A key
objective for the nonsmoker audience is to encourage nonsmokers to
communicate with smokers they may know (including family and friends)
about the dangers of smoking and to encourage them to quit. Tips ads
also focus on increasing audience's knowledge of smoking-related
diseases, intentions to quit, and other related outcomes.
The goal of the proposed information collection is to evaluate the
reach of Tips among intended audiences and to examine the effectiveness
of these efforts in impacting specific outcomes that are targeted by
Tips, including quit attempts and intentions to quit among smokers,
nonsmokers' communications about the dangers of smoking, and knowledge
of smoking-related diseases among both audiences. This will require
customized surveys that will capture all unique messages and components
of Tips. Information will be collected through Web surveys to be self-
administered by adults 18 and over on computers in the respondent's
home or in another convenient location. Evaluating Tips' impact on
behavioral outcomes is necessary to determine campaign cost
effectiveness and to allow program planning for the most effective
campaign outcomes. Because Tips content changes, it is necessary to
evaluate each yearly implementation of Tips.
The proposed information collection will include three survey
collections per year (nine surveys in total) generally conducted
before, during, and after Tips in each year. Using the same methods
outlined in the currently-approved information collection (OMB No.
0920-1083, exp., 2/29/2020), participants will be recruited from two
sources: (1) An online longitudinal cohort of adult smokers and
nonsmokers, sampled randomly from postal mailing addresses in the
United States (address-based sample, or ABS); and (2) the existing GfK/
Ipsos (formerly GfK) KnowledgePanel, an established long-term online
panel of U.S. adults. All online surveys, regardless of sample source,
will be conducted via the GfK/Ipsos KnowledgePanel Web portal for self-
administered surveys.
Information will be collected through Web surveys to be self-
administered on computers in the respondent's home or in another
convenient location. Information will be collected about smokers' and
nonsmokers' awareness of and exposure to specific Tips advertisements;
knowledge, attitudes, beliefs related to smoking and secondhand smoke;
and other marketing exposure. The surveys will also measure behaviors
related to smoking cessation (among the smokers in the sample) and
behaviors related to nonsmokers' encouragement of smokers to quit
smoking, recommendations of cessation services, and attitudes about
other tobacco and nicotine products.
It is important to evaluate Tips in a context that assesses the
dynamic nature of tobacco product marketing and uptake of various
tobacco products, particularly since these may affect successful
cessation rates. Survey instruments may be updated to include new or
revised items on relevant topics, including cigars, noncombustible
tobacco products, and other emerging trends in tobacco use.
Participation is voluntary and there are no costs to respondents
other than their time. The total response burden is estimated at 27,933
hours over three years between early fall 2020 and December 2023. The
total annualized burden hours during this period thus are estimated at
9,311.
Estimated Annualized Burden Hours
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Average
Number of Number of burden per Total burden
(Type of) Respondents Form name respondents responses per response (in (in hours)
respondent hours)
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General Population............ Screening & 16,167 1 5/60 1,347
Consent
(English).
Screening & 500 1 5/60 42
Consent
(Spanish).
Adult Smokers, ages 18-54, in Smoker Survey 2,587 1 20/60 862
the United States. Wave A
(English).
Smoker Survey 80 1 20/60 27
Wave A
(Spanish).
Smoker Survey 1,617 1 20/60 539
Wave B
(English).
Smoker Survey 50 1 20/60 17
Wave B
(Spanish).
Smoker Survey 1,617 1 20/60 539
Wave C
(English).
Smoker Survey 50 1 20/60 17
Wave C
(Spanish).
Smoker Survey 1,617 1 20/60 539
Wave D
(English).
Smoker Survey 50 1 20/60 17
Wave D
(Spanish).
Smoker Survey 1,617 1 20/60 539
Wave E
(English).
Smoker Survey 50 1 20/60 17
Wave E
(Spanish).
Smoker Survey 1,617 1 20/60 539
Wave F
(English).
Smoker Survey 50 1 20/60 17
Wave F
(Spanish).
[[Page 16865]]
Smoker Survey 1,617 1 20/60 539
Wave G
(English).
Smoker Survey 50 1 20/60 17
Wave G
(Spanish).
Smoker Survey 1,617 1 20/60 539
Wave H
(English).
Smoker Survey 50 1 20/60 17
Wave H
(Spanish).
Smoker Survey 1,617 1 20/60 539
Wave I
(English).
Smoker Survey 50 1 20/60 17
Wave I
(Spanish).
Adult Nonsmokers, ages 18-54, Nonsmoker Survey 1,000 1 20/60 333
in the United States. Wave A
(English).
Nonsmoker Survey 100 1 20/60 33
Wave A
(Spanish).
Nonsmoker Survey 808 1 20/60 269
Wave B
(English).
Nonsmoker Survey 25 1 20/60 8
Wave B
(Spanish).
Nonsmoker Survey 808 1 20/60 269
Wave C
(English).
Nonsmoker Survey 25 1 20/60 8
Wave C
(Spanish).
Nonsmoker Survey 808 1 20/60 269
Wave D
(English).
Nonsmoker Survey 25 1 20/60 8
Wave D
(Spanish).
Nonsmoker Survey 808 1 20/60 269
Wave E
(English).
Nonsmoker Survey 25 1 20/60 8
Wave E
(Spanish).
Nonsmoker Survey 808 1 20/60 269
Wave F
(English).
Nonsmoker Survey 25 1 20/60 8
Wave F
(Spanish).
Nonsmoker Survey 808 1 20/60 269
Wave G
(English).
Nonsmoker Survey 25 1 20/60 8
Wave G
(Spanish).
Nonsmoker Survey 808 1 20/60 269
Wave H
(English).
Nonsmoker Survey 25 1 20/60 8
Wave H
(Spanish).
Nonsmoker Survey 808 1 20/60 269
Wave I
(English).
Nonsmoker Survey 25 1 20/60 8
Wave I
(Spanish).
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Total..................... ................ .............. .............. .............. 9,311
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Jeffrey M. Zirger,
Lead, Information Collection Review Office, Office of Scientific
Integrity, Office of Science, Centers for Disease Control and
Prevention.
[FR Doc. 2019-08148 Filed 4-22-19; 8:45 am]
BILLING CODE 4163-18-P