[Federal Register Volume 84, Number 66 (Friday, April 5, 2019)]
[Notices]
[Pages 13625-13626]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-06698]
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Notices
Federal Register
________________________________________________________________________
This section of the FEDERAL REGISTER contains documents other than rules
or proposed rules that are applicable to the public. Notices of hearings
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Federal Register / Vol. 84, No. 66 / Friday, April 5, 2019 /
Notices
[[Page 13625]]
DEPARTMENT OF AGRICULTURE
Food and Nutrition Service
Agency Information Collection Activities: Proposed Collection;
Comment Request--Generic Clearance for the Development of Nutrition
Education Messages and Products for the General Public
AGENCY: Food, Nutrition and Consumer Services (FNCS), U.S. Department
of Agriculture (USDA).
ACTION: Notice.
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SUMMARY: In accordance with the Paperwork Reduction Act of 1995, this
notice invites the general public and other public agencies to comment
on this proposed information collection over a three year period. This
collection is a revision of a currently approved three year collection.
This notice announces the Center for Nutrition Policy and Promotion's
(CNPP) intention to request the Office of Management and Budget's
approval of the information collection processes and instruments to be
used during consumer research while testing nutrition education
messages and products developed for the general public. The purpose of
performing consumer research is to identify consumers' understanding of
potential nutrition education messages and obtain their reaction to
prototypes of nutrition education products, including internet based
tools. The information collected will be used to refine messages and
improve the usefulness of products as well as aid consumer
understanding of Dietary Guidelines-grounded messages and related
materials.
DATES: Written comments must be received on or before June 4, 2019.
ADDRESSES: Comments may be sent to: Melissa Ciampo, Food and Nutrition
Service, U.S. Department of Agriculture, 3101 Park Center Drive, Room
1034, Alexandria, VA 22302. Comments may also be submitted via fax to
the attention of Melissa Ciampo at 703-305-3300 or via email to
[email protected]. Comments will also be accepted through the
Federal eRulemaking Portal. Go to http://www.regulations.gov, and
follow the online instructions for submitting comments electronically.
All responses to this notice will be summarized and included in the
request for Office of Management and Budget approval. All comments will
be a matter of public record.
FOR FURTHER INFORMATION CONTACT: Requests for additional information or
copies of this information collection should be directed to Melissa
Ciampo at 703-305-7600.
SUPPLEMENTARY INFORMATION: Comments are invited on: (a) Whether the
proposed collection of information is necessary for the proper
performance of the functions of the agency, including whether the
information shall have practical utility; (b) the accuracy of the
agency's estimate of the burden of the proposed collection of
information, including the validity of the methodology and assumptions
that were used; (c) ways to enhance the quality, utility, and clarity
of the information to be collected; and (d) ways to minimize the burden
of the collection of information on those who are to respond, including
use of appropriate automated, electronic, mechanical, or other
technological collection techniques or other forms of information
technology.
Title: Generic Clearance for the Development of Nutrition Education
Messages and Products for the General Public.
Form Number: Not Applicable.
OMB Number: 0584-0523.
Expiration Date: September 30, 2019.
Type of Request: Revision of a currently approved collection.
Abstract: The Center for Nutrition Policy and Promotion (CNPP) of
the U.S. Department of Agriculture (USDA) conducts consumer research to
identify key issues of concern related to the public understanding the
consumer translation of key guidance from the Dietary Guidelines for
Americans (Dietary Guidelines or Guidelines) into consumer messages,
tools and resources.
As background, the Dietary Guidelines is a primary source of
dietary health information in the form of technical publication written
for use by professional audiences, not consumers. Users include Federal
agencies, health professionals, policy makers, and nutrition educators.
Issued jointly by the USDA and Health and Human Services (HHS) every
five years, the Guidelines serve as the cornerstone of Federal
nutrition policy and form the basis for these agencies' development of
consumer nutrition education efforts (nutrition messaging and
development of consumer materials).
Translation of key guidance from the technically written Dietary
Guidelines into consumer messages and resources is essential so that
the public has resources to help them make healthier eating choices.
After the release of the 2010 Dietary Guidelines for use by
professional audiences, a consumer communication initiative built
around USDA's new MyPlate icon, including the resources at
www.MyPlate.gov, was launched. MyPlate is a visual cue supported by
messages and resources to help consumers make better food choices;
these consumer materials are consistent with the Dietary Guidelines. It
illustrates the five food groups and uses a familiar mealtime visual, a
place setting, to prompt Americans to eat more healthfully. Information
collected from consumer research will be used in further development of
consumer nutrition messages and related resources to be communicated
through MyPlate.
These may include:
1. Messages and resources that help consumers make healthier food
choices, grounded in the latest Dietary Guidelines;
2. Additions and enhancements to the www.MyPlate.gov website;
3. Materials relaying consumer messages supporting MyPlate,
grounded in the latest Dietary Guidelines, for special population
groups; and
4. New policy, messages, resources, and tools that might be
developed as a result of the most current Dietary Guidelines, as well
as the most currently available technologies.
CNPP works to improve the health and well-being of Americans by
developing and promoting dietary guidance that links scientific
research to the nutrition needs of consumers across the lifespan.
CNPP has among its major functions the development and coordination
of nutrition guidance within USDA and is involved in the investigation
of
[[Page 13626]]
techniques for effective nutrition communication. Under Subtitle D of
the National Agriculture Research, Extension, and Teaching Policy Act
of 1977 (7 U.S.C. 3171-3175), the Secretary of Agriculture is required
to develop and implement a national food and human nutrition research
and extension program, including the development of techniques to
assist consumers in selecting food that supplies a nutritionally
adequate diet. Pursuant to 7 CFR 2.19(a)(3), the Secretary of
Agriculture has delegated authority to CNPP for, among other things,
developing materials to aid the public in selecting food for good
nutrition; coordinating nutrition education promotion and professional
education projects within the Department; and consulting with the
Federal and State agencies, the Congress, universities, and other
public and private organizations and the general public regarding food
consumption and dietary adequacy.
Under Section 301 of Public Law 101-445 (7 U.S.C. 5341, the
National Nutrition Monitoring and Related Research Act of 1990, Title
III) the Secretaries of USDA and HHS are directed to publish the
Dietary Guidelines for Americans jointly at least every five years. The
law instructs that this publication shall contain nutritional and
dietary information and guidelines for the general public, shall be
based on the preponderance of scientific and medical knowledge current
at the time of publication, and shall be promoted by each Federal
agency in carrying out any Federal food, nutrition, or health program.
Recent editions of the Dietary Guidelines provide dietary advice for
Americans ages 2 years and older. The Agricultural Act of 2014 mandates
the addition of dietary guidance for women who are pregnant and infants
and toddlers from birth to 24 months of age beginning with the 2020
edition. By translating the Dietary Guidelines into consumer-friendly
nutrition education communication materials, CNPP and partnering
agencies are able to help Americans make better or healthier food and
beverage choices that can help improve health. One of the primary ways
CNPP helps Americans apply the nutrition guidance in their daily lives
is by developing and maintaining interactive, digital tools. CNPP's
digital resources and tools provide hands-on learning opportunities
that empower Americans to think critically about their food and health
choices. Maintaining and enhancing CNPP's digital resources and tools
are key in reversing the trend of childhood obesity and building a
healthier next generation.
USDA's MyPlate icon is supported by a robust consumer nutrition
education program to assist Americans in selecting foods for a dietary
pattern that is consistent with the Dietary Guidelines. Ensuring that
MyPlate resources and related tools are useful to intended audiences is
critical to CNPP's work and is a major activity included in its 5-year
strategic plan in fulfillment of the Government Performance and Results
Act of 1993 (31 U.S.C. 9701).
Affected Public: Individuals/households.
Estimated Number of Respondents: 57,700.
Estimated Number of Responses per Respondent: 1.006932 (One for
focus group screeners, interview screeners, focus groups, journaling,
interviews, web-based collections and consent forms. Three for consumer
panels.).
Estimated Total Annual Responses: 58,100.
Estimated Time per Response: 12.759 minutes (0.21265 hours).
Estimated Total Annual Burden on Respondents: 12,354.96 rounded up
to 12,355 hours.
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Estimated Estimated Estimated
number of Number of total annual Estimated time total annual
Testing instrument individual responses per responses per per response burden in
respondents respondent respondent in hours hours
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Focus Group Screeners........... 7,500 1 7,500 .25 1,875
Interview Screeners............. 7,500 1 7,500 .25 1,875
Focus Groups.................... 500 1 500 2 1,000
Journaling...................... 500 1 500 .25 125
Interviews...................... 500 1 500 1 500
Consumer Panels................. 200 3 600 .50 300
Web-based Collections........... 20,000 1 20,000 .25 5,000
Consent Form.................... 21,000 1 21,000 .08 1,680
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Total....................... 57,700 .............. 58,100 0.21265 12,355
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The total estimated annual burden is 12,355 hours and 58,100
responses. Thus, we are requesting 37,065 three year burden estimates
and 174,300 total responses for three year approval period. Current
estimates are based on both historical numbers of respondents from past
projects as well as estimates for projects to be conducted in the next
three years.
Dated: March 28, 2019.
Brandon Lipps,
Administrator, Food and Nutrition Service.
[FR Doc. 2019-06698 Filed 4-4-19; 8:45 am]
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