[Federal Register Volume 84, Number 26 (Thursday, February 7, 2019)]
[Notices]
[Pages 2590-2592]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-01346]
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POSTAL SERVICE
Privacy Act of 1974; System of Records
AGENCY: Postal ServiceTM.
ACTION: Notice of a modified system of records.
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SUMMARY: The United States Postal Service[supreg] (Postal Service) is
proposing to revise a Customer Privacy Act Systems of Records (SOR).
These changes are being made to support the Targeted Offers Powered by
Informed Address service.
DATES: These revisions will become effective without further notice on
March 11, 2019, unless, in response to comments received on or before
that date, the Postal Service makes any substantive change to the
purpose or routine uses set forth, or to expand the availability of
information in this
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system, as described in this notice. If the Postal Service determines
that certain portions of this SOR should not be implemented, or that
implementation of certain portions should be postponed in light of
comments received, the Postal Service may choose to implement the
remaining portions of the SOR on the stated effective date, and will
provide notice of that action.
ADDRESSES: Comments may be mailed or delivered to the Privacy and
Records Management Office, United States Postal Service, 475 L'Enfant
Plaza SW, Room 1P830, Washington, DC 20260-1101. Copies of all written
comments will be available at this address for public inspection and
photocopying between 8 a.m. and 4 p.m., Monday through Friday.
FOR FURTHER INFORMATION CONTACT: Janine Castorina, Chief Privacy and
Records Management Officer, Privacy and Records Management Office, 202-
268-3069 or [email protected].
SUPPLEMENTARY INFORMATION: This notice is in accordance with the
Privacy Act requirement that agencies publish their systems of records
in the Federal Register when there is a revision, change, or addition,
or when the agency establishes a new system of records. The Postal
Service has determined that Customer Privacy Act Systems of Records,
USPS 820.300 Informed Delivery, should be revised to support the
Targeted Offers application.
Targeted Offers Powered by Informed Address (``Targeted Offers'')
is an application that will enable consumers to securely share their
preferences related to marketing content with mailers, and mailers to
target and prospect consumers based on this data. Targeted Offers will
be incorporated into the Informed Delivery platform, allowing the
Postal Service to capitalize on Informed Delivery's success and
existing user base. Launched nation-wide in FY 2018, Informed Delivery
enables consumers to view a gray-scale image of upcoming mail within a
daily email, app, or online dashboard. Below these images, mailers have
the option to post an additional call to action that links to a digital
version of the mailpiece, connecting physical to digital interactions
and providing a double-impression for consumers. As a new feature of
Informed Delivery, Targeted Offers will encourage new user adoption and
provide additional benefits for current users.
Targeted Offers combines two applications that will assist mailers
in better reaching their target customers: Digital Offers and IA-
Enabled Mail. Digital Offers allows consumers to express mail content
preferences via a survey in their Informed Delivery Daily Digest email
in order to receive targeted digital offers. In turn, Postal Service
will offer Informed Delivery mailers additional digital impressions
based on consumer-expressed mail preferences. IA-Enabled Mail allows
consumers to opt-into receiving targeted physical mail when expressing
mail content preferences. Mailers will then be able to reach these
consumers with targeted direct mail campaigns using Informed Address
technology.
Informed Address technology replaces a traditional delivery point
address with a temporary, alphanumeric IA code that only Postal Service
can decode. To enable successful delivery of an IA-enabled mailpiece,
the IA code is linked to a consumer's profile and delivery point in an
internal Postal Service database. The Postal Service is then able to
provide mailers with temporary IA codes for consumers, allowing mailers
to send the consumer mail without knowing the consumer's physical
address and the Postal Service to protect the consumer's identity. Once
the mailpiece enters the mail stream, the IA code is processed on mail
processing equipment and delivered accordingly.
Pursuant to 5 U.S.C. 552a (e)(11), interested persons are invited
to submit written data, views, or arguments on this proposal. A report
of the proposed revisions has been sent to Congress and to the Office
of Management and Budget for their evaluations. The Postal Service does
not expect this amended systems of records to have any adverse effect
on individual privacy rights. The notice for USPS 820.300, Informed
Delivery, provided below in its entirety, is as follows:
SYSTEM NAME AND NUMBER
USPS 820.300, Informed Delivery
SECURITY CLASSIFICATION:
None.
SYSTEM LOCATION:
USPS Headquarters; Wilkes-Barre Solutions Center; and Eagan, MN.
SYSTEM MANAGER(S):
Vice President, Product Innovation, United States Postal Service,
475 L'Enfant Plaza SW, Washington, DC 20260-1010; (202) 268-6078.
AUTHORITY FOR MAINTENANCE OF THE SYSTEM:
39 U.S.C. 401, 403, and 404.
PURPOSE(S) OF THE SYSTEM:
1. To support the Informed Delivery notification service which
provides customers with electronic notification of physical mail that
is intended for delivery at the customer's address.
2. To provide daily email communication to consumers with images of
the letter-size mailpieces that they can expect to be delivered to
their mailbox each day.
3. To provide an enhanced customer experience and convenience for
mail delivery services by linking physical mail to electronic content.
4. To obtain and maintain current and up-to-date address and other
contact information to assure accurate and reliable delivery and
fulfillment of postal products, services, and other material.
5. To determine the outcomes of marketing or advertising campaigns
and to guide policy and business decisions through the use of
analytics.
6. To identify, prevent, or mitigate the effects of fraudulent
transactions.
7. To demonstrate the value of Informed Delivery in enhancing the
responsiveness to physical mail and to promote use of the mail by
commercial mailers and other postal customers.
8. To enhance the customer experience by improving the security of
Change of Address (COA) and Hold Mail processes.
9. To protect USPS customers from becoming potential victims of
mail fraud and identity theft.
10. To identify and mitigate potential fraud in the COA and Hold
Mail processes.
11. To verify a customer's identity when applying for COA and Hold
Mail services.
12. To support the Targeted Offers application which enables
customers to securely share their preferences related to marketing
content with mailers.
CATEGORIES OF INDIVIDUALS COVERED BY THE SYSTEM:
1. Customers who are enrolled in Informed Delivery notification
service.
2. Customers who are enrolled in Targeted Offers.
3. Mailers that use Informed Delivery notification service to
enhance the value of the physical mail sent to customers.
4. Mailers that use Targeted Offers to conduct more targeted
digital and physical prospecting campaigns based on consumer
preferences.
CATEGORIES OF RECORDS IN THE SYSTEM:
1. Customer information: Name; customer ID(s); mailing (physical)
address(es) and corresponding 11-digit delivery point ZIP Code; phone
number(s); email address(es); text message number(s) and carrier.
2. Customer account preferences: Individual customer preferences
related
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to email and online communication participation level for USPS and
marketing information; and mail content preferences for Targeted
Offers.
3. Mailer Information: Mailing Categories for mailers that use
Targeted Offers.
4. Customer feedback: Information submitted by customers related to
Informed Delivery notification service or any other postal product or
service.
5. Subscription information: Date of customer sign-up for services
through an opt-in process; date customer opts-out of services; nature
of service provided.
6. Data on mailpieces: Destination address of mailpiece;
Intelligent Mail barcode (IMb); 11-digit delivery point ZIP Code; and
delivery status; identification number assigned to equipment used to
process mailpiece.
7. Mail Images: Electronic files containing images of mailpieces
captured during normal mail processing operations.
8. User Data associated with 11-digit ZIP Codes: Information
related to the user's interaction with Informed Delivery email
messages, including but not limited to, email open and click-through
rates, dates, times, and open rates appended to mailpiece images (user
data is not associated with personally identifiable information).
9. Data on Mailings: Intelligent Mail barcode (IMb) and its
components including the Mailer Identifier (Mailer ID or MID), Service
Type Identifier (STID) Serial Number, and unique IA code.
RECORD SOURCE CATEGORIES:
Individual customers who request Informed Delivery notification
service; usps.com account holders; other USPS systems and applications
including those that support online change of address, mail hold
services, Premium Forwarding Service, or PO Boxes Online; commercial
entities, including commercial mailers or other Postal Service business
partners and third-party mailing list providers.
ROUTINE USES OF RECORDS MAINTAINED IN THE SYSTEM, INCLUDING CATEGORIES
OF USERS AND PURPOSES OF SUCH USES:
Standard routine uses 1. through 7., 10., and 11. apply.
POLICIES AND PRACTICES FOR STORAGE OF RECORDS:
Automated database and computer storage media.
POLICIES OF PRACTICES FOR RETRIEVAL OF RECORDS:
By customer email address, 11-Digit ZIP Code and/or the Mailer ID
component of the Intelligent Mail Barcode.
POLICIES AND PRACTICES FOR RETENTION AND DISPOSAL OF RECORDS:
1. Mailpiece images will be retained up to 7 days (mailpiece images
are not associated with personally identifiable information). Records
stored in the subscription database are retained until the customer
cancels or opts out of the service.
2. User data is retained for 2 years, 11 months.
3. Records existing on computer storage media are destroyed
according to the applicable USPS media sanitization practice. Any
records existing on paper will be destroyed by burning, pulping, or
shredding.
ADMINISTRATIVE, TECHNICAL, AND PHYSICAL SAFEGUARDS:
Computers and computer storage media are located in controlled-
access areas under supervision of program personnel. Access to these
areas is limited to authorized personnel, who must be identified with a
badge. Access to records is limited to individuals whose official
duties require such access. Contractors and licensees are subject to
contract controls and unannounced on-site audits and inspections.
Computers are protected by mechanical locks, card key systems, or other
physical access control methods. The use of computer systems is
regulated with installed security software, computer logon
identifications, and operating system controls including access
controls, terminal and transaction logging, and file management
software. Online data transmissions are protected by encryption. Access
is controlled by logon ID and password. Online data transmissions are
protected by encryption.
RECORD ACCESS PROCEDURES:
Requests for access must be made in accordance with the
Notification Procedure above and USPS Privacy Act regulations regarding
access to records and verification of identity under 39 CFR 266.5.
CONTESTING RECORD PROCEDURES:
See Notification Procedures below or Record Access Procedures
above.
NOTIFICATION PROCEDURES:
Customers who want to know if information about them is maintained
in this system of records must address inquiries in writing to the
system manager. Inquiries must contain name, address, email, and other
identifying information.
EXEMPTIONS PROMULGATED FOR THE SYSTEM:
None.
HISTORY:
December 27, 2018, 83 FR 66768; August 25, 2016, 81 FR 58542.
Ruth Stevenson,
Attorney, Federal Compliance.
[FR Doc. 2019-01346 Filed 2-6-19; 8:45 am]
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