[Federal Register Volume 84, Number 26 (Thursday, February 7, 2019)]
[Notices]
[Pages 2590-2592]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-01346]


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POSTAL SERVICE


Privacy Act of 1974; System of Records

AGENCY: Postal ServiceTM.

ACTION: Notice of a modified system of records.

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SUMMARY: The United States Postal Service[supreg] (Postal Service) is 
proposing to revise a Customer Privacy Act Systems of Records (SOR). 
These changes are being made to support the Targeted Offers Powered by 
Informed Address service.

DATES: These revisions will become effective without further notice on 
March 11, 2019, unless, in response to comments received on or before 
that date, the Postal Service makes any substantive change to the 
purpose or routine uses set forth, or to expand the availability of 
information in this

[[Page 2591]]

system, as described in this notice. If the Postal Service determines 
that certain portions of this SOR should not be implemented, or that 
implementation of certain portions should be postponed in light of 
comments received, the Postal Service may choose to implement the 
remaining portions of the SOR on the stated effective date, and will 
provide notice of that action.

ADDRESSES: Comments may be mailed or delivered to the Privacy and 
Records Management Office, United States Postal Service, 475 L'Enfant 
Plaza SW, Room 1P830, Washington, DC 20260-1101. Copies of all written 
comments will be available at this address for public inspection and 
photocopying between 8 a.m. and 4 p.m., Monday through Friday.

FOR FURTHER INFORMATION CONTACT: Janine Castorina, Chief Privacy and 
Records Management Officer, Privacy and Records Management Office, 202-
268-3069 or [email protected].

SUPPLEMENTARY INFORMATION: This notice is in accordance with the 
Privacy Act requirement that agencies publish their systems of records 
in the Federal Register when there is a revision, change, or addition, 
or when the agency establishes a new system of records. The Postal 
Service has determined that Customer Privacy Act Systems of Records, 
USPS 820.300 Informed Delivery, should be revised to support the 
Targeted Offers application.
    Targeted Offers Powered by Informed Address (``Targeted Offers'') 
is an application that will enable consumers to securely share their 
preferences related to marketing content with mailers, and mailers to 
target and prospect consumers based on this data. Targeted Offers will 
be incorporated into the Informed Delivery platform, allowing the 
Postal Service to capitalize on Informed Delivery's success and 
existing user base. Launched nation-wide in FY 2018, Informed Delivery 
enables consumers to view a gray-scale image of upcoming mail within a 
daily email, app, or online dashboard. Below these images, mailers have 
the option to post an additional call to action that links to a digital 
version of the mailpiece, connecting physical to digital interactions 
and providing a double-impression for consumers. As a new feature of 
Informed Delivery, Targeted Offers will encourage new user adoption and 
provide additional benefits for current users.
    Targeted Offers combines two applications that will assist mailers 
in better reaching their target customers: Digital Offers and IA-
Enabled Mail. Digital Offers allows consumers to express mail content 
preferences via a survey in their Informed Delivery Daily Digest email 
in order to receive targeted digital offers. In turn, Postal Service 
will offer Informed Delivery mailers additional digital impressions 
based on consumer-expressed mail preferences. IA-Enabled Mail allows 
consumers to opt-into receiving targeted physical mail when expressing 
mail content preferences. Mailers will then be able to reach these 
consumers with targeted direct mail campaigns using Informed Address 
technology.
    Informed Address technology replaces a traditional delivery point 
address with a temporary, alphanumeric IA code that only Postal Service 
can decode. To enable successful delivery of an IA-enabled mailpiece, 
the IA code is linked to a consumer's profile and delivery point in an 
internal Postal Service database. The Postal Service is then able to 
provide mailers with temporary IA codes for consumers, allowing mailers 
to send the consumer mail without knowing the consumer's physical 
address and the Postal Service to protect the consumer's identity. Once 
the mailpiece enters the mail stream, the IA code is processed on mail 
processing equipment and delivered accordingly.
    Pursuant to 5 U.S.C. 552a (e)(11), interested persons are invited 
to submit written data, views, or arguments on this proposal. A report 
of the proposed revisions has been sent to Congress and to the Office 
of Management and Budget for their evaluations. The Postal Service does 
not expect this amended systems of records to have any adverse effect 
on individual privacy rights. The notice for USPS 820.300, Informed 
Delivery, provided below in its entirety, is as follows:
SYSTEM NAME AND NUMBER

USPS 820.300, Informed Delivery

SECURITY CLASSIFICATION:
    None.

SYSTEM LOCATION:
    USPS Headquarters; Wilkes-Barre Solutions Center; and Eagan, MN.

SYSTEM MANAGER(S):
    Vice President, Product Innovation, United States Postal Service, 
475 L'Enfant Plaza SW, Washington, DC 20260-1010; (202) 268-6078.

AUTHORITY FOR MAINTENANCE OF THE SYSTEM:
    39 U.S.C. 401, 403, and 404.

PURPOSE(S) OF THE SYSTEM:
    1. To support the Informed Delivery notification service which 
provides customers with electronic notification of physical mail that 
is intended for delivery at the customer's address.
    2. To provide daily email communication to consumers with images of 
the letter-size mailpieces that they can expect to be delivered to 
their mailbox each day.
    3. To provide an enhanced customer experience and convenience for 
mail delivery services by linking physical mail to electronic content.
    4. To obtain and maintain current and up-to-date address and other 
contact information to assure accurate and reliable delivery and 
fulfillment of postal products, services, and other material.
    5. To determine the outcomes of marketing or advertising campaigns 
and to guide policy and business decisions through the use of 
analytics.
    6. To identify, prevent, or mitigate the effects of fraudulent 
transactions.
    7. To demonstrate the value of Informed Delivery in enhancing the 
responsiveness to physical mail and to promote use of the mail by 
commercial mailers and other postal customers.
    8. To enhance the customer experience by improving the security of 
Change of Address (COA) and Hold Mail processes.
    9. To protect USPS customers from becoming potential victims of 
mail fraud and identity theft.
    10. To identify and mitigate potential fraud in the COA and Hold 
Mail processes.
    11. To verify a customer's identity when applying for COA and Hold 
Mail services.
    12. To support the Targeted Offers application which enables 
customers to securely share their preferences related to marketing 
content with mailers.

CATEGORIES OF INDIVIDUALS COVERED BY THE SYSTEM:
    1. Customers who are enrolled in Informed Delivery notification 
service.
    2. Customers who are enrolled in Targeted Offers.
    3. Mailers that use Informed Delivery notification service to 
enhance the value of the physical mail sent to customers.
    4. Mailers that use Targeted Offers to conduct more targeted 
digital and physical prospecting campaigns based on consumer 
preferences.

CATEGORIES OF RECORDS IN THE SYSTEM:
    1. Customer information: Name; customer ID(s); mailing (physical) 
address(es) and corresponding 11-digit delivery point ZIP Code; phone 
number(s); email address(es); text message number(s) and carrier.
    2. Customer account preferences: Individual customer preferences 
related

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to email and online communication participation level for USPS and 
marketing information; and mail content preferences for Targeted 
Offers.
    3. Mailer Information: Mailing Categories for mailers that use 
Targeted Offers.
    4. Customer feedback: Information submitted by customers related to 
Informed Delivery notification service or any other postal product or 
service.
    5. Subscription information: Date of customer sign-up for services 
through an opt-in process; date customer opts-out of services; nature 
of service provided.
    6. Data on mailpieces: Destination address of mailpiece; 
Intelligent Mail barcode (IMb); 11-digit delivery point ZIP Code; and 
delivery status; identification number assigned to equipment used to 
process mailpiece.
    7. Mail Images: Electronic files containing images of mailpieces 
captured during normal mail processing operations.
    8. User Data associated with 11-digit ZIP Codes: Information 
related to the user's interaction with Informed Delivery email 
messages, including but not limited to, email open and click-through 
rates, dates, times, and open rates appended to mailpiece images (user 
data is not associated with personally identifiable information).
    9. Data on Mailings: Intelligent Mail barcode (IMb) and its 
components including the Mailer Identifier (Mailer ID or MID), Service 
Type Identifier (STID) Serial Number, and unique IA code.

RECORD SOURCE CATEGORIES:
    Individual customers who request Informed Delivery notification 
service; usps.com account holders; other USPS systems and applications 
including those that support online change of address, mail hold 
services, Premium Forwarding Service, or PO Boxes Online; commercial 
entities, including commercial mailers or other Postal Service business 
partners and third-party mailing list providers.

ROUTINE USES OF RECORDS MAINTAINED IN THE SYSTEM, INCLUDING CATEGORIES 
OF USERS AND PURPOSES OF SUCH USES:
    Standard routine uses 1. through 7., 10., and 11. apply.

POLICIES AND PRACTICES FOR STORAGE OF RECORDS:
    Automated database and computer storage media.

POLICIES OF PRACTICES FOR RETRIEVAL OF RECORDS:
    By customer email address, 11-Digit ZIP Code and/or the Mailer ID 
component of the Intelligent Mail Barcode.

POLICIES AND PRACTICES FOR RETENTION AND DISPOSAL OF RECORDS:
    1. Mailpiece images will be retained up to 7 days (mailpiece images 
are not associated with personally identifiable information). Records 
stored in the subscription database are retained until the customer 
cancels or opts out of the service.
    2. User data is retained for 2 years, 11 months.
    3. Records existing on computer storage media are destroyed 
according to the applicable USPS media sanitization practice. Any 
records existing on paper will be destroyed by burning, pulping, or 
shredding.

ADMINISTRATIVE, TECHNICAL, AND PHYSICAL SAFEGUARDS:
    Computers and computer storage media are located in controlled-
access areas under supervision of program personnel. Access to these 
areas is limited to authorized personnel, who must be identified with a 
badge. Access to records is limited to individuals whose official 
duties require such access. Contractors and licensees are subject to 
contract controls and unannounced on-site audits and inspections. 
Computers are protected by mechanical locks, card key systems, or other 
physical access control methods. The use of computer systems is 
regulated with installed security software, computer logon 
identifications, and operating system controls including access 
controls, terminal and transaction logging, and file management 
software. Online data transmissions are protected by encryption. Access 
is controlled by logon ID and password. Online data transmissions are 
protected by encryption.

RECORD ACCESS PROCEDURES:
    Requests for access must be made in accordance with the 
Notification Procedure above and USPS Privacy Act regulations regarding 
access to records and verification of identity under 39 CFR 266.5.

CONTESTING RECORD PROCEDURES:
    See Notification Procedures below or Record Access Procedures 
above.

NOTIFICATION PROCEDURES:
    Customers who want to know if information about them is maintained 
in this system of records must address inquiries in writing to the 
system manager. Inquiries must contain name, address, email, and other 
identifying information.

EXEMPTIONS PROMULGATED FOR THE SYSTEM:
    None.

HISTORY:
    December 27, 2018, 83 FR 66768; August 25, 2016, 81 FR 58542.

Ruth Stevenson,
Attorney, Federal Compliance.
[FR Doc. 2019-01346 Filed 2-6-19; 8:45 am]
 BILLING CODE P