[Federal Register Volume 82, Number 148 (Thursday, August 3, 2017)]
[Notices]
[Pages 36147-36148]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2017-16332]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-17-17WE]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) has submitted 
the following information collection request to the Office of 
Management and Budget (OMB) for review and approval in accordance with 
the Paperwork Reduction Act of 1995. The notice for the proposed 
information collection is published to obtain comments from the public 
and affected agencies.
    Written comments and suggestions from the public and affected 
agencies concerning the proposed collection of information are 
encouraged. Your comments should address any of the following: (a) 
Evaluate whether the proposed collection of information is necessary 
for the proper performance of the functions of the agency, including 
whether the information will have practical utility; (b) Evaluate the 
accuracy of the agencies estimate of the burden of the proposed 
collection of information, including the validity of the methodology 
and assumptions used; (c) Enhance the quality, utility, and clarity of 
the information to be collected; (d) Minimize the burden of the 
collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses; and 
(e) Assess information collection costs.
    To request additional information on the proposed project or to 
obtain a copy of the information collection plan and instruments, call 
(404) 639-7570 or send an email to [email protected]. Written comments and/or 
suggestions regarding the items contained in this notice should be 
directed to the Attention: CDC Desk Officer, Office of Management and 
Budget, Washington, DC 20503 or by fax to (202) 395-5806. Written 
comments should be received within 30 days of this notice.

Proposed Project

    Knowledge, Attitudes, and Practices related to a Domestic Readiness 
Initiative on Zika Virus Disease--New--Office of the Associate Director 
for Communication, Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    Since late 2015, Zika has rapidly spread through Puerto Rico. As of 
November 2016, there have been 35,136 confirmed cases of Zika in Puerto 
Rico, with 2,797 cases among pregnant women and 67 cases of Guillain-
Barr[eacute] caused by Zika. In the continental United States, there 
have been 4,432 travel-associated cases of Zika and 185 locally-
acquired Zika cases in Florida and Texas. Due to the urgent nature of 
this public health emergency, CDC is implementing a Zika prevention 
communication and education initiative.
    The purpose of this survey is to assess a domestic U.S. and Puerto 
Rico-based communication and education initiative aimed at encouraging 
at-risk populations to protect themselves and their families from Zika 
virus infection. CDC will assess the following communication and 
education objectives: (1) Determine the reach and saturation of the 
initiative's messages in Puerto Rico and the domestic U.S.; (2) measure 
the extent to which messages were communicated clearly across multiple 
channels to advance knowledge and counter misinformation; and (3) 
monitor individual and community-level awareness, attitudes and 
likelihood to follow recommended behavior. This data collection 
includes 2,400 surveys conducted in four geographic locations following 
peak campaign activity to assess key outcomes of the initiative. The 
information will be used to make recommendations for improving 
communication and education regarding the prevention and spread of the 
Zika virus. Information may also be used to develop presentations, 
reports, and manuscripts to document the communication effort and 
lessons learned in order to inform future similar communication 
efforts.
    The goal of this project is to determine knowledge, attitudes, and 
practices related to a Domestic Readiness Initiative on Zika Virus 
Disease being launched in the United States (U.S.) mainland and Puerto 
Rico.
    CDC will seek to gain OMB approval of this new information 
collection request to conduct a final survey (wave 3) to evaluate the 
CDC Domestic Readiness Initiative for Zika Virus. The Zika Readiness 
Initiative campaign has been implemented in two phases with peak 
campaign activity coinciding with the height of mosquito season during 
the summer months of 2016 (phase 1) and 2017 (phase 2). OMB granted CDC 
an emergency review approval in 2016 (OMB Control Number 0920-1136, 
expiration 3/31/2017) to conduct the first two waves of data collection 
which captured the effectiveness of the first phase of the campaign. 
The third wave of data collection will allow CDC to capture the 
effectiveness of the second phase of the campaign being implemented 
through late summer/early fall 2017.
    While the campaign objectives and the call to action remain the 
same across both phases, campaign materials have been modified between 
phases based the first two waves of data collection to better address 
misinformation about Zika and promote a sense of urgency to adopt 
preventive actions. The third and final wave of data collection is 
vital to CDC's continued understanding of how the campaign information 
is received by target audiences and what actions are being taken to 
prevent Zika virus transmission Findings will be used to improve 
planning, implementation, refinements and demonstrate outcomes

[[Page 36148]]

of a Zika Domestic Readiness Initiative communication and education 
effort.
    The total estimated annualized burden hours are 560. There are no 
costs to participants other than their time.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                     Number of    Average burden
          Type of respondents                   Form name            Number of     responses per   per response
                                                                    respondents     respondent      (in hours)
----------------------------------------------------------------------------------------------------------------
U.S. Domestic Adults..................  Zika Readiness                     1,800               1           14/60
                                         Initiative
                                         Questionnaire.
Puerto Rico Adults....................  Zika Readiness                       600               1           14/60
                                         Initiative
                                         Questionnaire.
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Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2017-16332 Filed 8-2-17; 8:45 am]
BILLING CODE 4163-18-P