[Federal Register Volume 82, Number 3 (Thursday, January 5, 2017)]
[Notices]
[Pages 1337-1339]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2016-31968]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-17-1083; Docket No. CDC-2016-0127]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

AGENCY: Centers for Disease Control and Prevention (CDC), Department of 
Health and Human Services (HHS).

SUMMARY: The Centers for Disease Control and Prevention (CDC), as part 
of its continuing effort to reduce public burden, invites the general 
public and other Federal agencies to take this opportunity to comment 
on proposed and/or continuing information collections, as required by 
the Paperwork Reduction Act of 1995. This notice invites comment on the 
Evaluation of the National Tobacco Prevention and Control Public 
Education Campaign (The Campaign). The primary objectives of the 
Campaign are to encourage smokers to quit smoking and to encourage 
nonsmokers to communicate with smokers about the dangers of smoking. 
The goal of this evaluation is to gauge the effectiveness of these 
efforts.

DATES: Written comments should be received within 60 days of this 
notice.

ADDRESSES: You may submit comments, identified by Docket No. CDC-2016-
0127 by any of the following methods:
     Federal eRulemaking Portal: Regulations.gov. Follow the 
instructions for submitting comments.
     Mail: Leroy A. Richardson, Information Collection Review 
Office, Centers for Disease Control and Prevention, 1600 Clifton Road 
NE., MS-D74, Atlanta, Georgia 30329.
    Instructions: All submissions received must include the agency name 
and Docket Number. All relevant comments received will be posted 
without change to Regulations.gov, including any personal information 
provided. For access to the docket to read background documents or 
comments received, go to Regulations.gov.

FOR FURTHER INFORMATION CONTACT: Leroy A. Richardson, Information 
Collection Review Office, Centers for Disease Control and Prevention, 
1600 Clifton Road NE., MS-D74, Atlanta, Georgia 30329; phone: 404-639-
7570.

SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995 
(PRA) (44 U.S.C. 3501-3520), Federal agencies must obtain approval from 
the Office of Management and Budget (OMB) for each

[[Page 1338]]

collection of information they conduct or sponsor. In addition, the PRA 
also requires Federal agencies to provide a 60-day notice in the 
Federal Register concerning each proposed collection of information, 
including each new proposed collection, each proposed extension of 
existing collection of information, and each reinstatement of 
previously approved information collection before submitting the 
collection to OMB for approval. To comply with this requirement, we are 
publishing this notice of a proposed data collection as described 
below.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; (d) ways to 
minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology; and (e) estimates of capital or start-
up costs and costs of operation, maintenance, and purchase of services 
to provide information. Burden means the total time, effort, or 
financial resources expended by persons to generate, maintain, retain, 
disclose or provide information to or for a Federal agency. This 
includes the time needed to review instructions; to develop, acquire, 
install and utilize technology and systems for the purpose of 
collecting, validating and verifying information, processing and 
maintaining information, and disclosing and providing information; to 
train personnel and to be able to respond to a collection of 
information, to search data sources, to complete and review the 
collection of information; and to transmit or otherwise disclose the 
information.

Proposed Project

    Extended Evaluation of the National Tobacco Prevention and Control 
Public Education Campaign (OMB Control No. 0920-1083, Expires 9/30/
2017)--Revision--National Center for Chronic Disease Prevention and 
Health Promotion (NCCDPHP), Centers for Disease Control and Prevention 
(CDC).

Background and Brief Description

    In 2012, HHS/CDC launched Phase 1 of the National Tobacco 
Prevention and Control Public Education Campaign (The Campaign). The 
primary objectives of The Campaign are to encourage smokers to quit 
smoking and to encourage nonsmokers to communicate with smokers about 
the dangers of smoking. To evaluate The Campaign, CDC obtained OMB 
approval for information collections beginning in 2012 (OMB Control 
Number 0920-0923). Baseline and follow-up surveys were conducted with 
both smokers and nonsmokers. In 2013, CDC launched Phase 2 of The 
Campaign and conducted an additional survey with smokers and one 
additional survey with nonsmokers, also under OMB Control Number 0920-
0923. CDC recently completed a collection of the information needed to 
evaluate Phase 3 of The Campaign, which launched in early 2014. The 
evaluation of The Campaign in 2014 consisted of a longitudinal cohort 
using four waves of online surveys involving smokers and three waves 
involving nonsmokers to assess their awareness of and reactions to the 
2014 advertisements as related to The Campaign's objectives (see 
previously-approved collection under OMB Control Number 0920-0923, 
expiration 3/31/2017). The final wave of this data collection effort 
also served as a pre-campaign baseline for Phase 4 of the campaign in 
2015. The CDC subsequently aired Phase 5 of the campaign in 2016. To 
evaluate Phases 4 and 5, CDC fielded four additional waves of survey 
data collection. These data collections were fielded from September to 
November in 2015 and March to June, June to August, and November to 
December of 2016 (see previously-approved collection under OMB Control 
Number 0920-1083, expiration 9/30/2017).
    New media activities for Phases 6 and 7 of The Campaign are 
scheduled to launch in early 2017 and early 2018, respectively. To 
support evaluation of The Campaign through Phases 6 and 7, CDC plans to 
field five new waves of information collection. During 2017 and 2018, 
CDC will administer the surveys in English and Spanish. Once enrolled 
in the first wave of data collection, CDC will re-contact all 
participants for follow-up at subsequent survey waves.
    The sample for the data collection will originate from two sources: 
(1) An online longitudinal cohort of smokers and nonsmokers, sampled 
randomly from postal mailing addresses in the United States (address-
based sample, or ABS); and (2) the existing GfK KnowledgePanel, an 
established long-term online panel of U.S. adults. The ABS-sourced 
longitudinal cohort will consist of smokers and nonsmokers who have not 
previously participated in any established online panels to reduce 
potential panel conditioning bias from previous participation. The new 
cohort will be recruited by GfK, utilizing similar recruitment methods 
that are used in the recruitment of KnowledgePanel. The GfK 
KnowledgePanel will be used in combination with the new ABS-sourced 
cohort to support larger sample sizes that will allow for more in-depth 
subgroup analysis, which is a key objective for CDC. All online 
surveys, regardless of sample source, will be conducted via the GfK 
KnowledgePanel Web portal for self-administered surveys.
    Information will be collected through Web surveys to be self-
administered on computers in the respondent's home or in another 
convenient location. Information will be collected about smokers' and 
nonsmokers' awareness of and exposure to specific campaign 
advertisements; knowledge, attitudes, beliefs related to smoking and 
secondhand smoke; and other marketing exposure. The surveys will also 
measure behaviors related to smoking cessation (among the smokers in 
the sample) and behaviors related to nonsmokers' encouragement of 
smokers to quit smoking, recommendations of cessation services, and 
attitudes about other tobacco and nicotine products.
    It is important to evaluate The Campaign in a context that assesses 
the dynamic nature of tobacco product marketing and uptake of various 
tobacco products, particularly since these may affect successful 
cessation rates. Survey instruments may be updated to include new or 
revised items on relevant topics, including cigars, noncombustible 
tobacco products, and other emerging trends in tobacco use.
    Participation is voluntary and there are no costs to respondents 
other than their time. The total response burden is estimated at 37,168 
hours over two years between June 2017 and December 2018. The total 
annualized burden hours during this period thus are estimated at 
18,584.

[[Page 1339]]



                                                            Estimated Annualized Burden Hours
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                                                                                                             Number of    Average burden
               Type of respondent                               Form name                    Number of     responses per   per response    Total burden
                                                                                            respondents     respondent      (in hours)      (in hours)
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General Population.............................  Screening & Consent Questionnaire......          25,000               1            5/60           2,084
Adults Smokers and Nonsmokers, ages 18-54, in    Smoker Survey (Wave A).................           6,500               1           30/60           3,250
 the United States.
                                                 Smoker Survey (Wave B).................           4,000               1           30/60           2,000
                                                 Smoker Survey (Wave C).................           4,000               1           30/60           2,000
                                                 Smoker Survey (Wave D).................           4,000               1           30/60           2,000
                                                 Smoker Survey (Wave E).................           4,000               1           30/60           2,000
                                                 Nonsmoker Survey (Wave A)..............           2,500               1           30/60           1,250
                                                 Nonsmoker Survey (Wave B)..............           2,000               1           30/60           1,000
                                                 Nonsmoker Survey (Wave C)..............           2,000               1           30/60           1,000
                                                 Nonsmoker Survey (Wave D)..............           2,000               1           30/60           1,000
                                                 Nonsmoker Survey (Wave E)..............           2,000               1           30/60           1,000
                                                                                         ---------------------------------------------------------------
    Total......................................  .......................................  ..............  ..............  ..............          18,584
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Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2016-31968 Filed 1-4-17; 8:45 am]
 BILLING CODE 4163-18-P