[Federal Register Volume 81, Number 127 (Friday, July 1, 2016)]
[Notices]
[Pages 43204-43206]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2016-15646]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-16-16ATI; Docket No. CDC-2016-0057]


Proposed Data Collection Submitted for Public Comment and 
Recommendations

AGENCY: Centers for Disease Control and Prevention (CDC), Department of 
Health and Human Services (HHS).

ACTION: Notice with comment period.

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SUMMARY: The Centers for Disease Control and Prevention (CDC), as part 
of its continuing efforts to reduce public burden and maximize the 
utility of government information, invites the general public and other 
Federal agencies to take this opportunity to comment on proposed and/or 
continuing information collections, as required by the Paperwork 
Reduction Act of 1995. This notice invites comment on Development of 
CDC's Act Against AIDS Social Marketing Campaigns Targeting Consumers. 
CDC is requesting approval for revision to the previously approved 
project to continue testing HIV/AIDS prevention and treatment messages 
to be included in social marketing campaigns targeting consumers.

DATES: Written comments must be received on or before August 30, 2016.

ADDRESSES: You may submit comments, identified by Docket No. CDC-2016-
0057 by any of the following methods:
     Federal eRulemaking Portal: Regulation.gov. Follow the 
instructions for submitting comments.
     Mail: Leroy A. Richardson, Information Collection Review 
Office, Centers for Disease Control and Prevention, 1600 Clifton Road 
NE., MS-D74, Atlanta, Georgia 30329.
    Instructions: All submissions received must include the agency name 
and Docket Number. All relevant comments received will be posted 
without change to Regulations.gov, including any personal information 
provided. For access to the docket to read background documents or 
comments received, go to Regulations.gov.

    Please note: All public comment should be submitted through the 
Federal eRulemaking portal (Regulations.gov) or by U.S. mail to the 
address listed above.


[[Page 43205]]



FOR FURTHER INFORMATION CONTACT: To request more information on the 
proposed project or to obtain a copy of the information collection plan 
and instruments, contact the Information Collection Review Office, 
Centers for Disease Control and Prevention, 1600 Clifton Road NE., MS-
D74, Atlanta, Georgia 30329; phone: 404-639-7570; Email: [email protected].

SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995 
(PRA) (44 U.S.C. 3501-3520), Federal agencies must obtain approval from 
the Office of Management and Budget (OMB) for each collection of 
information they conduct or sponsor. In addition, the PRA also requires 
Federal agencies to provide a 60-day notice in the Federal Register 
concerning each proposed collection of information, including each new 
proposed collection, each proposed extension of existing collection of 
information, and each reinstatement of previously approved information 
collection before submitting the collection to OMB for approval. To 
comply with this requirement, we are publishing this notice of a 
proposed data collection as described below.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; (d) ways to 
minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology; and (e) estimates of capital or start-
up costs and costs of operation, maintenance, and purchase of services 
to provide information. Burden means the total time, effort, or 
financial resources expended by persons to generate, maintain, retain, 
disclose or provide information to or for a Federal agency. This 
includes the time needed to review instructions; to develop, acquire, 
install and utilize technology and systems for the purpose of 
collecting, validating and verifying information, processing and 
maintaining information, and disclosing and providing information; to 
train personnel and to be able to respond to a collection of 
information, to search data sources, to complete and review the 
collection of information; and to transmit or otherwise disclose the 
information.

Proposed Project

Development of CDC's Act Against AIDS Social Marketing Campaigns 
Targeting Consumers--New--National Center for HIV/AIDS, Viral 
Hepatitis, STD, and TB Prevention (NCHHSTP), Centers for Disease 
Control and Prevention (CDC)

Background and Brief Description
    In an effort to refocus attention on domestic HIV and AIDS, CDC 
launched the Act Against AIDS (AAA) initiative in 2009 with the White 
House and the U.S. Department of Health and Human Services. AAA is a 
multifaceted national communication initiative that supports reduction 
of HIV incidence in the U.S. through multiple, concurrent communication 
and education campaigns for a variety of audiences including, the 
general public, populations most affected by HIV and health care 
providers. The campaigns target consumers 18-64 years old and include 
the following audiences: (1) Men who have sex with men (MSM) of all 
races; (2) Blacks/African Americans; (3) Hispanics/Latinos; (4) 
Transgender individuals; (5) HIV-positive individuals; and (6) national 
audience of all races. All campaigns support the comprehensive HIV 
prevention efforts of CDC and the National HIV/AIDS Strategy (NHAS).
    The goal of this study is to qualitatively test messages and 
materials that will be used in specific HIV social marketing campaigns 
under the AAA initiative that target consumers in order to increase HIV 
testing rates, increase HIV awareness and knowledge, challenge commonly 
held misperceptions about HIV, and promote HIV prevention and risk 
reduction. The intended use of the resulting data is for CDC to revise 
and/or develop timely, relevant, clear, and engaging materials for 
these social marketing campaigns.
    Qualitative methods will be used to collect the data include focus 
groups, intercept interviews, and in-depth interviews. Qualitative 
methods provide flexible in-depth exploration of the participants' 
perceptions and experience; and the interviews yield descriptions in 
the participants' own words. Qualitative methods also allow the 
interviewer flexibility to pursue relevant and important issues as they 
arise during the discussion.
    The participants will also participate in a brief 15-minute brief 
survey. Data collected by the brief survey will provide a source of 
quantitative data supplementing the qualitative data collected during 
the interviews. The brief survey will be administered to participants 
before the individual in-depth interview and focus group. The survey 
will collect basic background information about the participants' 
knowledge, attitudes and beliefs about HIV, HIV testing behaviors, risk 
behaviors and demographics to enable us to more fully describe the 
participants.
    There is no cost to participants other than their time. The total 
estimated annualized burden hours are 2,063.

                                                            Estimated Annualized Burden Hours
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                                                                                                                              Average
                                                                                             Number of       Number of      burden per     Total burden
                  Respondents                                   Form name                   respondents    responses per   response (in        hours
                                                                                                            respondent        hours)
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Individuals (males and females) aged 18-64.....  Study screener.........................            2338               1            2/60              78
                                                 Exploratory--HIV Testing In-depth                    74               1               1              74
                                                  Interview Guide.
                                                 Exploratory--HIV Prevention In-depth                 74               1               1              74
                                                  Interview Guide.
                                                 Exploratory--HIV Communication and                   74               1               1              74
                                                  Awareness In-depth Interview Guide.
                                                 Exploratory--HIV Prevention with                     74               1               1              74
                                                  Positives In-depth Interview Guide.
                                                 Consumer Message Testing In-depth                    68               1               1              68
                                                  Interview Guide.

[[Page 43206]]

 
                                                 Consumer Concept Testing In-depth                    68               1               1              68
                                                  Interview Guide.
                                                 Consumer Materials Testing In-depth                  68               1               1              68
                                                  Interview Guide.
                                                 Exploratory--HIV Testing Focus Group                 74               1               2             148
                                                  Interview Guide.
                                                 Exploratory--HIV Prevention Focus Group              74               1               2             148
                                                  Interview Guide.
                                                 Exploratory--HIV Communication and                   74               1               2             148
                                                  Awareness Focus Group Interview Guide.
                                                 Exploratory--HIV Prevention with                     74               1               2             148
                                                  Positives Focus Group Interview Guide.
                                                 Consumer Concept Testing Focus Group                 68               1               2             136
                                                  Interview Guide.
                                                 Consumer Message Testing Focus Group                 68               1               2             136
                                                  Interview Guide.
                                                 Consumer Materials Testing Focus Group               68               1               2             136
                                                  Interview Guide.
                                                 HIV Testing Survey.....................             250               1           15/60              63
                                                 HIV Prevention Survey..................             250               1           15/60              63
                                                 HIV Communication and Awareness Survey.             250               1           15/60              63
                                                 HIV Prevention with Positives Survey...             250               1           15/60              63
                                                 Intercept Interview Guide..............             700               1           20/60             233
                                                                                         ---------------------------------------------------------------
    Total......................................  .......................................  ..............  ..............  ..............           2,063
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Jeffrey M. Zirger,
Health Scientist, Acting Chief, Information Collection Review Office, 
Office of Scientific Integrity, Office of the Associate Director for 
Science, Office of the Director, Centers for Disease Control and 
Prevention.
[FR Doc. 2016-15646 Filed 6-30-16; 8:45 am]
BILLING CODE 4163-18-P