[Federal Register Volume 81, Number 126 (Thursday, June 30, 2016)]
[Notices]
[Pages 42651-42653]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2016-15483]


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DEPARTMENT OF COMMERCE

International Trade Administration


Health IT Trade Mission to Brazil September 26-30, 2016

AGENCY: International Trade Administration, Department of Commerce.

ACTION: Notice.

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SUMMARY: The United States Department of Commerce, International Trade 
Administration (ITA) is organizing the 3rd Annual Health IT Trade 
Mission to Brazil from September 26-30, 2016. This mission is a 
continuation of two consecutive Health IT missions to Brazil and part 
of a sustained effort to help U.S. companies access the Brazilian 
Health IT market. Further, CS Brazil will work with leading Brazilian 
health media company, Live Media, and the Brazilian Health Informatics 
Association (SBIS) to organize an e-Health conference, which will be 
held in Sao Paulo at the same time as the trade mission. U.S. trade 
mission delegates will participate in the conference as part of the 
trade mission.
    The purpose of the trade mission is to introduce U.S. firms to 
Brazil's rapidly expanding market for Health IT products, services and 
solutions and to assist U.S. companies in the pursuit of export 
opportunities in this sector. The trade mission to Brazil is designed 
for U.S. Health IT solution providers, particularly small- and medium-
sized enterprises (SMEs), interested in long-term business 
opportunities in Brazil, as well as the trade associations/
organizations that represent them. Target sectors holding high 
potential for U.S exporters include: Electronic Health Records (EHRs), 
Enterprise Resource Planning (ERP), Health IT interoperability system 
integration services, patient security, Health IT architecture design 
services, cyber security solutions, IoT solution providers, cloud 
solutions, clinical software, big data, clinical decision support, 
health analytics, health care transformation consulting, telehealth, 
smart mobile devices and mobile health applications, M2M connected 
devices, communication solutions, education of Health IT students and 
workforce training.
    Trade mission delegates will participate in a five-day program, 
including technical visits to hospitals, roundtables and policy 
meetings with public health officials in Sao Paulo and Recife. In 
addition, on September 27, as part of the trade mission, delegates will 
participate in a one-day technology seminar at the e-Health Conference 
in Sao Paulo, thus giving the delegation heightened exposure to 
potential clients and partners from countries around the world. (Note 
that admission to the e-Health Conference September 27-28 is included 
in the Trade Mission fee). The delegates will also have networking 
opportunities to meet face-to-face with potential strategic partners, 
systems integrators, value added resellers (VAR's), hospital decision 
makers, planners and public health officials at the federal, state and 
city levels.
    This mission supports President Obama's National Export Initiative 
(NEI). The mission will help new-to-market companies learn about the 
Brazilian Health IT market and make initial contacts. It will also 
support U.S. companies already doing business in Brazil to increase 
their footprint and deepen their business interests. The mission will 
also help participating firms and associations/organizations gain 
market insights, make industry contacts, implement business strategies, 
and advance specific projects, with the goal of increasing U.S. exports 
of products and services to Brazil.

Schedule

S[atilde]o Paulo, S[atilde]o Paulo, Brazil

Monday, September 26, 2016
     Hospital site and Technology Cluster visits (exclusively 
for trade mission delegates).

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     Roundtable with public and private sector healthcare 
thought leaders (seminar is open to public).
     Networking reception, Sao Paulo (exclusively for trade 
mission delegates and invited Brazilian stakeholders).
    (All day group bus transportation included).
Tuesday, September 27, 2016
     U.S. Health IT Business Seminar at e-Health Conference--
opportunity for Trade Mission Delegates' Technology Presentations 
(seminar is open to public).
     Relationship Building dinner with hospitals, policy-
makers, regulators and industry thought leaders (exclusively for trade 
mission delegates and invited Brazilian stakeholders).
    (All day group bus transportation included).
Wednesday, September 28, 2016
     e-Health Conference--Health IT Business and Technology 
Seminar (seminar is open to public).
     Business networking opportunities and face-to-face 
meetings with key Health IT industry stakeholders at e-Health 
Conference for Health IT trade mission delegates exclusive to trade 
mission delegates.
    (All day group bus transportation included).
     Delegation travels to Recife, Pernambuco.

Recife, Pernambuco, Brazil

Thursday, September 29, 2016
     Health IT Business and Technology Seminar (open to the 
public).
    [cir] U.S. delegates will participate in panel discussions with the 
following groups:
     Pernambuco Health Care Hospital Association Members.
     Recife Regional Hospitals.
     State and City Secretariats of Health.
     US Health IT Companies, Brazilian agents, distributors, 
integrators, VAR's.
    [cir] Lunch and coffee networking breaks.
     Networking reception with key regional healthcare 
stakeholders (exclusively for trade mission delegates and invited 
Brazilian stakeholders).
    (All day group bus transportation included).
Friday, September 30, 2016
     Hospital site and Technology Cluster visits (exclusively 
for trade mission delegates).
     Round table with public and private sector healthcare 
thought leaders (exclusively for trade mission delegates).
    (Group bus transportation to official events only, included).
    Trade Mission concludes.
    Web site: Please visit our official mission Web site for more 
information: http://export.gov/trademissions/eg_main_023185.asp.

Participation Requirements

    All parties interested in participating in the trade mission must 
complete and submit an application package for consideration by the 
Department of Commerce (DOC). All applicants will be evaluated, on a 
rolling basis, on their ability to meet certain conditions and best 
satisfy the selection criteria as outlined below. A minimum of six 
firms and/or trade associations or organizations will be selected to 
participate in the event from the applicant pool.

Fees and Expenses

    After a firm or trade association/organization has been selected to 
participate in the event, a payment to the Department of Commerce in 
the form of a participation fee is required. The participation fee for 
the trade mission will be $2,450 for a small or medium-sized enterprise 
(SME) \1\ and $2,975 for large firms and trade associations/
organizations. The fee for each additional representative (SME or large 
firm or trade associations/organizations) is $1,075 and is subject to 
availability. Expenses for travel, lodging, meals, and incidentals will 
be the responsibility of each event delegate. Delegation members will 
be able to take advantage of U.S. Embassy rates for hotel rooms.
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    \1\ An SME is defined as a firm with 500 or fewer employees or 
that otherwise qualifies as a small business under SBA regulations 
(see http://www.sba.gov/services/contractingopportunities/sizestandardstopics/index.html). Parent companies, affiliates, and 
subsidiaries will be considered when determining business size. The 
dual pricing reflects the Commercial Service's user fee schedule 
that became effective November 24, 2015 (see http://itacentral/
myorg/gm/odg/osp/User%20Fees%20Resource%20Document%20Library/
Marketing%20Flyer%20for%20Communicating%20with%20Clients%20(FY2016).p
df.
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    The participation fee for this mission includes admission to the e-
Health Conference September 27-28, participation in the technology 
forum in Recife, September 29 and two airport bus transfers (to the 
S[atilde]o Paulo international airport and from the Recife airport to 
the designated hotel), as well as group ground transportation by bus to 
officially scheduled activities on September 26, 27, 28, 29 and 30.

Application

    All interested firms and associations may register via the 
following link: https://emenuapps.ita.doc.gov/ePublic/TM/6R18.

Exclusions

    The mission fee does not include any personal travel expenses such 
as lodging, most meals, local ground transportation (except for 
transportation to and from meetings, and airport transfers during the 
mission), and air transportation. Participants will, however, be able 
to take advantage of U.S. Government rates for hotel rooms. Electronic 
visas are required to participate on the mission, which are easily 
obtainable online. Applying for and obtaining such visas will be the 
responsibility of the mission participant. Government fees and 
processing expenses to obtain such visas are not included in the 
participation fee. However, the Department of Commerce will provide 
instructions to each participant on the procedures required to obtain 
necessary business visas.

Timeline for Recruitment and Applications

    Trade mission recruitment will be conducted in an open and public 
manner, including, posting on the Commerce Department trade mission 
calendar and other Internet Web sites, email, press releases to general 
and trade media, notices by industry trade associations and other 
multiplier groups, and publicity at industry meetings, symposia, 
conferences, and trade shows.
    Recruitment for the trade mission will begin immediately and 
conclude no later than September 9, 2016. Applications received after 
September 9, 2016, will be considered only if space and scheduling 
constraints permit.
    The Department of Commerce will review applications and make 
selection decisions on a rolling basis beginning until the maximum of 
20 delegates is selected.

Conditions for Participation

    An applicant must sign and submit a completed application and 
supplemental application materials, including adequate information on 
the company's products and/or services, primary market objectives, and 
goals for participation. If an incomplete application form is submitted 
or the information and material submitted does not demonstrate how the 
applicant satisfies the participation criteria, the Department of 
Commerce may reject the application, request additional information, or 
take the lack of information into account when evaluating the 
application. Each applicant must also:

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     Identify whether the products and services it seeks to 
export through the mission are either produced in the United States, 
or, if not, marketed under the name of a U.S. firm and have at least 
51% U.S. content. In cases where the U.S. content does not exceed 50%, 
especially where the applicant intends to pursue investment in major 
project opportunities, the following factors, may be considered in 
determining whether the applicant's participation in the Trade Mission 
is in the U.S. national interest:
    [cir] U.S. materials and equipment content;
    [cir] U.S. labor content;
    [cir] Contribution to the U.S. technology base, including conduct 
of research and development in the United States;
    [cir] Repatriation of profits to the U.S. economy;
    [cir] Potential for follow-on business that would benefit the U.S. 
economy;
    A trade association/organization applicant must certify to the 
above for all of the companies it seeks to represent on the mission.
    An applicant must also certify that:
     The export of its goods, software, technology, and 
services would be in compliance with U.S. export control laws and 
regulations, including those administered by the Department of 
Commerce's Bureau of Industry and Security;
     It has identified any matter pending before any bureau or 
office of the Department of Commerce;
     It has identified any pending litigation (including any 
administrative proceedings) to which it is a party that involves the 
Department of Commerce;
    It and its affiliates (1) have not and will not engage in the 
bribery of foreign officials in connection with its involvement in this 
Mission, and (2) maintain and enforce a policy that prohibits the 
bribery of foreign officials.

FOR FURTHER INFORMATION CONTACT: 
    U.S. Commercial Service Brazil, Everett Wakai, U.S. Commercial 
Service, Sao Paulo, Brazil, Tel: + 55 +11-3250-5402, Email: 
[email protected].
    Jefferson Oliveira, U.S. Commercial Service, Sao Paulo, Brazil, 
Tel: + 55 +11-3250-5136, Email: [email protected].
    Patricia Marega, U.S. Commercial Service, Sao Paulo, Brazil, Tel: + 
55 +11-3250-5482, Email: [email protected].

Frank Spector,
Trade Missions Program.
[FR Doc. 2016-15483 Filed 6-29-16; 8:45 am]
 BILLING CODE 3510-DR-P