[Federal Register Volume 81, Number 35 (Tuesday, February 23, 2016)]
[Notices]
[Pages 8944-8945]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2016-03653]


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DEPARTMENT OF DEFENSE

Department of the Army

[Docket ID: USA-2016-HQ-0003]


Proposed Collection; Comment Request

AGENCY: Department of the Army, DoD.

ACTION: Notice.

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SUMMARY: In compliance with the Paperwork Reduction Act of 1995, the 
Department of the Army announces a proposed public information 
collection and seeks public comment on the provisions thereof. Comments 
are invited on: (a) Whether the proposed collection of information is 
necessary for the proper performance of the functions of the agency, 
including

[[Page 8945]]

whether the information shall have practical utility; (b) the accuracy 
of the agency's estimate of the burden of the proposed information 
collection; (c) ways to enhance the quality, utility, and clarity of 
the information to be collected; and (d) ways to minimize the burden of 
the information collection on respondents, including through the use of 
automated collection techniques or other forms of information 
technology.

DATES: Consideration will be given to all comments received by April 
25, 2016.

ADDRESSES: You may submit comments, identified by docket number and 
title, by any of the following methods:
     Federal eRulemaking Portal: http://www.regulations.gov. 
Follow the instructions for submitting comments.
     Mail: Department of Defense, Office of the Deputy Chief 
Management Officer, Directorate of Oversight and Compliance, Regulatory 
and Audit Matters Office, 9010 Defense Pentagon, Washington, DC 20301-
9010.
    Instructions: All submissions received must include the agency 
name, docket number and title for this Federal Register document. The 
general policy for comments and other submissions from members of the 
public is to make these submissions available for public viewing on the 
Internet at http://www.regulations.gov as they are received without 
change, including any personal identifiers or contact information.
    Any associated form(s) for this collection may be located within 
this same electronic docket and downloaded for review/testing. Follow 
the instructions at http://www.regulations.gov for submitting comments. 
Please submit comments on any given form identified by docket number, 
form number, and title.

FOR FURTHER INFORMATION CONTACT: To request more information on this 
proposed information collection or to obtain a copy of the proposal and 
associated collection instruments, please write to the Army Marketing 
and Research Group, ATTN: Mrs. Crystal G. Deleon, 200 Stovall Street, 
Hoffman II Room 4N29 or call 703-545-3476.

SUPPLEMENTARY INFORMATION: Title; Associated Form; and OMB Number: DA 
Civilian Employment and Marketing Feedback; Control Number 0702-XXXX.
    Needs and Uses: The information collection requirement is necessary 
to provide the data needed to understand the best marketing strategies 
to raise awareness of Army Civilian Brand and spark interest in Army 
civilian employment opportunities with the ultimate goal of filling 
critical DA occupations.
    Affected Public: Individuals or Households.
    Annual Burden Hours: 192.
    Number of Respondents: 128.
    Responses per Respondent: 1.
    Annual Responses: 128.
    Average Burden per Response: 1.5 Hours.
    Frequency: One-Time.
    The purpose of this collection is to provide qualitative and 
quantitative data to the Department of the Army (DA) on the civilian 
workforce's attitudes, perceptions, and awareness of civilian career 
opportunities within the Federal Government, and the Army. The DA 
maintains a listing of professional and technical skill sets that are 
critical to the Service's needs of today and tomorrow. The collection, 
compilation, and analysis of the new qualitative and quantitative data 
is imperative to the DA's marketing and recruitment strategy for 
informing, identifying, and ultimately hiring those identified with the 
skill sets necessary for a sustainable DA. Attention will be focused in 
particular on DA Civilian critical occupations with current or 
projected shortfalls to set specific marketing objectives, goals, and 
strategies for these critical skill areas. Information for this study 
will be collected in two phases. Phase I will be qualitative (focus 
groups) and Phase II will be quantitative (survey). This is a one-time 
data collection anticipated to be completed within approximately six 
months of OMB approval.
    The data collected from these activities will be supplemented with 
reviews of recent Army branding and marketing practices as well as of 
recent and projected hiring needs into DA Civilian jobs. Respondents 
for both the focus groups and quantitative study will be individuals 
currently employed in the private sector in occupations deemed 
essential by the Army or individuals who are considering careers in 
these essential occupations. Quota groups will be established to ensure 
there is an adequate representation of career stage (pre-, early- and 
mid) among volunteers. Focus group data will be collected via 
moderator-led discussions. Quantitative study data will be collected 
via a questionnaire administered online. Participation in the focus 
groups and quantitative study will be voluntary. The data collection 
will focus on awareness and knowledge of DA Civilian job opportunities; 
comparison of DA Civilian vs. private jobs/careers across key 
dimensions; most important reasons to seek civilian employment in the 
Army; perceived negative aspects of Army Civilian employment; reactions 
to facts and marketing concepts concerning Army Civilian employment; 
and intended behaviors concerning applying for civilian employment in 
the Army or recommending to others that they do so.

    Dated: February 17, 2016.
Aaron Siegel,
Alternate OSD Federal Register Liaison Officer, Department of Defense.
[FR Doc. 2016-03653 Filed 2-22-16; 8:45 am]
 BILLING CODE 5001-06-P