[Federal Register Volume 80, Number 131 (Thursday, July 9, 2015)]
[Notices]
[Pages 39437-39438]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-16772]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-15-15MZ]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-5960 or send an email to 
[email protected]. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-5806. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Project Title--Digital Media and Tobacco Outcomes Survey--National 
Center for Chronic Disease Prevention and Health Promotion (NCCDPHP), 
Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    The Centers for Disease Control and Prevention (CDC) requests a 
one-year OMB approval to conduct a web-based survey of smokers in the 
United States. This survey will be fielded for purposes of providing 
CDC with new, timely, and relevant information regarding the efficacy 
of the digital advertising component of the 2015 National Tobacco 
Prevention and Control Public Education Campaign (The Campaign). 
Specifically, CDC will evaluate associations between confirmed 
exposures to The Campaign's digital and social media advertising and 
self-reported knowledge, attitudes, beliefs about tobacco use, and 
smoking-related information-seeking behavior.
    This information collection will consist of an online survey of 
demographically similar comparison groups of Internet users who were 
exposed or not exposed to campaign advertising through digital and 
social media during the planned March-July 2015 campaign. Information 
will be collected about smokers' exposure to campaign digital 
advertisements and self-reported knowledge, attitudes, and beliefs 
related to smoking, and smoking-related information seeking. The survey 
will also measure behaviors related to smoking cessation and intentions 
to quit smoking. These data will be used to examine the statistical 
relationships between exposure to the digital campaign and changes in 
outcome variables of interest. This information collection fills 
current gaps in CDC's available data for evaluating the digital 
advertising components of The Campaign which, to date, have been 
limited to measures of ad reach and do not address digital campaign 
impacts on smoking-related knowledge, attitudes, and beliefs, 
intentions, and behaviors related to smoking cessation.
    Data will be collected using the comScore Internet panel, a market 
research company that unobtrusively collects web behavior data on 1+ 
million U.S. Internet users to measure patterns in consumer behaviors 
online. As part of their participation, comScore panelists have 
previously agreed to download software on their computers that enables 
comScore to passively track their web behavior, including Web sites 
visited, searches they conduct, purchases they make, and ads that are 
delivered on sites visited, regardless of whether the ads are clicked 
or not. These data are then aggregated and weighted to provide 
estimates of consumer behaviors online. The panel is a convenience 
sample with panelists largely recruited via nonprobability-based 
sampling methods (e.g., online ads, partner Web sites). However, a 
subsample is recruited via random-digit-dialing to calibrate post-
stratification weights that comScore uses to generate weighted 
demographic distributions that are similar to the U.S. Internet 
population. While our proposed analyses will also utilize such weights, 
all results will be interpreted in light of the sample source and 
direct claims of national representation will not be made.
    Participation is voluntary and there are no costs to respondents 
other than their time. The total estimated annualized burden hours are 
4,134.

[[Page 39438]]



                                        Estimated Annualized Burden Hours
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                                                                                     Number of    Average burden
          Type of respondent                    Form name            Number of     responses per   per response
                                                                    respondents     respondent      (in hours)
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General Population of Internet Users..  Screening and Consent             50,000               1            2/60
                                         Questionnaire.
Eligible participants, ages 18 and      Digital Media and                  5,000               1           20/60
 older in the U.S.                       Tobacco Outcomes
                                         Questionnaire (Wave 1).
                                        Digital Media and                  2,400               1           20/60
                                         Tobacco Outcomes
                                         Questionnaire (Wave 2).
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                                                                               Total
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Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2015-16772 Filed 7-8-15; 8:45 am]
BILLING CODE 4163-18-P