[Federal Register Volume 80, Number 124 (Monday, June 29, 2015)]
[Notices]
[Pages 36992-36993]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-15831]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-15-15PI]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) has submitted 
the following information collection request to the Office of 
Management and Budget (OMB) for review and approval in accordance with 
the Paperwork Reduction Act of 1995. The notice for the proposed 
information collection is published to obtain comments from the public 
and affected agencies.
    Written comments and suggestions from the public and affected 
agencies concerning the proposed collection of information are 
encouraged. Your comments should address any of the following: (a) 
Evaluate whether the proposed collection of information is necessary 
for the proper performance of the functions of the agency, including 
whether the information will have practical utility; (b) Evaluate the 
accuracy of the agencies estimate of the burden of the proposed 
collection of information, including the validity of the methodology 
and assumptions used; (c) Enhance the quality, utility, and clarity of 
the information to be collected; (d) Minimize the burden of the 
collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses; and 
(e) Assess information collection costs.
    To request additional information on the proposed project or to 
obtain a copy of the information collection plan and instruments, call 
(404) 639-7570 or send an email to [email protected]. Written comments and/or 
suggestions regarding the items contained in this notice should be 
directed to the Attention: CDC Desk Officer, Office of Management and 
Budget, Washington, DC 20503 or

[[Page 36993]]

by fax to (202) 395-5806. Written comments should be received within 30 
days of this notice.

Proposed Project

    Extended Evaluation of the National Tobacco Prevention and Control 
Public Education Campaign--New--National Center for Chronic Disease 
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control 
and Prevention (CDC).

Background and Brief Description

    In 2012, the Centers for Disease Control and Prevention (CDC) 
launched the first federally funded, national mass media campaign to 
educate consumers about the adverse health consequences of tobacco use 
(the National Tobacco Prevention and Control Public Education Campaign, 
or ``The Campaign''). The Campaign continued in 2013 and 2014 with 
advertisements known as ``Tips From Former Smokers.'' Activities for 
Phase 3 of the campaign are ongoing. To assess the impact of The 
Campaign in Phases 1-3, CDC obtained OMB approval to conduct a series 
of longitudinal surveys for smokers and nonsmokers (OMB No. 0920-0923, 
exp. 3/31/2017).
    New media activities for Phase 4 of The Campaign launched in March 
2015. To support evaluation of Phase 4 of The Campaign, CDC plans to 
field 4 new waves of information collection. The surveys will be 
fielded in English and Spanish and will occur during late 2015 and 
throughout 2016. Once enrolled in the first wave of data collection, 
all participants will be re-contacted for follow-up.
    The sample for the data collection will originate from two sources: 
(1) An online longitudinal cohort of smokers and nonsmokers, sampled 
randomly from postal mailing addresses in the United States (address-
based sample, or ABS); and (2) the existing GfK KnowledgePanel, an 
established long-term online panel of U.S. adults. The ABS-sourced 
longitudinal cohort will consist of smokers and nonsmokers who have not 
previously participated in any established online panels to reduce 
potential panel conditioning bias from previous participation. The new 
cohort will be recruited by GfK, utilizing similar recruitment methods 
that are used in the recruitment of KnowledgePanel. The GfK 
KnowledgePanel will be used in combination with the new ABS-sourced 
cohort to support larger sample sizes that will allow for more in-depth 
subgroup analysis, which is a key objective for CDC. All online 
surveys, regardless of sample source, will be conducted via the GfK 
KnowledgePanel Web portal for self-administered surveys.
    Information will be collected through Web surveys to be self-
administered on computers in the respondent's home or in another 
convenient location. Information will be collected about smokers' and 
nonsmokers' awareness of and exposure to specific campaign 
advertisements; knowledge, attitudes, beliefs related to smoking and 
secondhand smoke; and other marketing exposure. The surveys will also 
measure behaviors related to smoking cessation (among the smokers in 
the sample) and behaviors related to nonsmokers' encouragement of 
smokers to quit smoking, recommendations of cessation services, and 
attitudes about other tobacco and nicotine products.
    It is important to evaluate The Campaign in a context that assesses 
the dynamic nature of tobacco product marketing and uptake of various 
tobacco products, particularly since these may affect successful 
cessation rates. Survey instruments may be updated to include new or 
revised items on relevant topics, including cigars, noncombustible 
tobacco products, and other emerging trends in tobacco use.
    Participation is voluntary and there are no costs to respondents 
other than their time. The total estimated annualized burden hours are 
15,584.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                     Number of    Average burden
          Type of respondents                   Form name            Number of     responses per   per response
                                                                    respondents     respondent      (in hours)
----------------------------------------------------------------------------------------------------------------
General Population....................  Screening & Consent               25,000               1            5/60
                                         Questionnaire.
Adults Smokers and Nonsmokers, ages 18- Smoker Survey (Wave A)..           6,500               1           30/60
 54, in the United States.              Smoker Survey (Wave B)..           4,000               1           30/60
                                        Smoker Survey (Wave C)..           4,000               1           30/60
                                        Smoker Survey (Wave D)..           4,000               1           30/60
                                        Nonsmoker Survey (Wave             2,500               1           30/60
                                         A).
                                        Nonsmoker Survey (Wave             2,000               1           30/60
                                         B).
                                        Nonsmoker Survey (Wave             2,000               1           30/60
                                         C).
                                        Nonsmoker Survey (Wave             2,000               1           30/60
                                         D).
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Leroy Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2015-15831 Filed 6-26-15; 8:45 am]
 BILLING CODE 4163-18-P