[Federal Register Volume 80, Number 32 (Wednesday, February 18, 2015)]
[Notices]
[Pages 8654-8655]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-03246]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-15-0920]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) has submitted 
the following information collection request to the Office of 
Management and Budget (OMB) for review and approval in accordance with 
the Paperwork Reduction Act of 1995. The notice for the proposed 
information collection is published to obtain comments from the public 
and affected agencies.
    Written comments and suggestions from the public and affected 
agencies concerning the proposed collection of information are 
encouraged. Your comments should address any of the following: (a) 
Evaluate whether the proposed collection of information is necessary 
for the proper performance of the functions of the agency, including 
whether the information will have practical utility; (b) Evaluate the 
accuracy of the agencies estimate of the burden of the proposed 
collection of information, including the validity of the methodology 
and assumptions used; (c) Enhance the quality, utility, and clarity of 
the information to be collected; (d) Minimize the burden of the 
collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses; and 
(e) Assess information collection costs.
    To request additional information on the proposed project or to 
obtain a copy of the information collection plan and instruments, call 
(404) 639-7570 or send an email to [email protected]. Written comments and/or 
suggestions regarding the items contained in this notice should be 
directed to the Attention: CDC Desk Officer, Office of Management and 
Budget, Washington, DC 20503 or by fax to (202) 395-5806. Written 
comments should be received within 30 days of this notice.

Proposed Project

    Data Collection Through Web Based Surveys for Evaluating Act 
Against AIDS Social Marketing Campaign Phases Targeting Consumers 
(Generic ICR, OMB# 0920-0920, Expires 2/28/2015)--Extension--National 
Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention (NCHHSTP), 
Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    In response to the continued HIV epidemic in our country, CDC has 
launched Act Against AIDS, a 5-year, multifaceted communication 
campaign to reduce HIV incidence in the United States. CDC plans to 
release the campaign in phases, with some of the phases running 
concurrently. Each phase of the campaign will use mass media and 
direct-to-consumer channels to deliver HIV prevention and testing 
messages. Some components of the campaign will be designed to provide

[[Page 8655]]

basic education and increase awareness of HIV/AIDS among the general 
public, and others will be targeted to specific subgroups or 
communities at greatest risk of infection. The current study addresses 
the need to assess the effectiveness of these social marketing messages 
aimed at increasing HIV awareness and delivering HIV prevention and 
testing messages among at-risk populations.
    This extension of an ongoing study will evaluate the Act Against 
AIDS (AAA) social marketing campaign aimed at increasing HIV/AIDS 
awareness, increasing prevention behaviors, and improving HIV testing 
rates among consumers. A total of 36,000 respondents were originally 
approved for this 3-year data collection. Since the original approval 
date, 4,250 respondents have participated in the surveys. The number of 
remaining respondents for the 3-year period is 31,750. We anticipate 
screening approximately 52,915 individuals annually to achieve 10,583 
respondents annually. The information collected from each of the data 
collections were used to evaluate specific AAA campaign phases. We are 
requesting additional time to continue to survey other AAA target 
audiences and campaign phases and measuring exposure to each phase of 
the campaign and interventions implemented under AAA.
    Depending on the target audience for the campaign phase, the study 
screener will vary. The study screener may address one or more of the 
following items: race/ethnicity, sexual behavior, and sexual 
orientation. Each survey will have a core set of items asked in all 
rounds, as well as a module of questions relating to specific AAA 
activities and communication initiatives.
    Survey respondents will be selected from a combination of sources, 
including a national opt-in email list sample and respondent lists 
generated by partnership organizations (e.g., the National Urban 
League, the National Medical Association). Participants will self-
administer the survey at home on personal computers. There is no cost 
to the respondents other than their time. The total number of estimated 
annual burden hours is 7,056.

                                        Estimated Annualized Burden Hours
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                                                                                     Number of    Average burden
              Respondents                       Form name            Number of     responses per   per response
                                                                    respondents     respondent      (in hours)
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Individuals (male and female) aged 18   Study Screener..........          52,915               1            2/60
 years and older/Study Screener.
Individuals (male and female) aged 18   Survey..................          10,583               1           30/60
 years and older.
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Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2015-03246 Filed 2-17-15; 8:45 am]
BILLING CODE 4163-18-P