[Federal Register Volume 80, Number 7 (Monday, January 12, 2015)]
[Notices]
[Pages 1504-1505]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-00230]



[[Page 1504]]

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-15-14KE]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) has submitted 
the following information collection request to the Office of 
Management and Budget (OMB) for review and approval in accordance with 
the Paperwork Reduction Act of 1995. The notice for the proposed 
information collection is published to obtain comments from the public 
and affected agencies.
    Written comments and suggestions from the public and affected 
agencies concerning the proposed collection of information are 
encouraged. Your comments should address any of the following: (a) 
Evaluate whether the proposed collection of information is necessary 
for the proper performance of the functions of the agency, including 
whether the information will have practical utility; (b) Evaluate the 
accuracy of the agencies estimate of the burden of the proposed 
collection of information, including the validity of the methodology 
and assumptions used; (c) Enhance the quality, utility, and clarity of 
the information to be collected; (d) Minimize the burden of the 
collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses; and 
(e) Assess information collection costs.
    To request additional information on the proposed project or to 
obtain a copy of the information collection plan and instruments, call 
(404) 639-7570 or send an email to [email protected]. Written comments and/or 
suggestions regarding the items contained in this notice should be 
directed to the Attention: CDC Desk Officer, Office of Management and 
Budget, Washington, DC 20503 or by fax to (202) 395-5806. Written 
comments should be received within 30 days of this notice.

Proposed Project

    A Comprehensive Evaluation of a Paid Social Media and Mass Media 
Gynecologic Cancer Campaign--New--National Center for Chronic Disease 
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control 
and Prevention (CDC).

Background and Brief Description

    As authorized by The Gynecologic Cancer Education and Awareness 
Act, CDC currently manages the ``Inside Knowledge: Get the Facts About 
Gynecologic Cancer'' media campaign. The campaign seeks to increase 
women's intentions to seek medical attention for symptoms that could be 
indicative of gynecologic cancer.
    CDC plans to conduct an evaluation of the Inside Knowledge (IK) 
campaign by collecting information from the target audience of women 
ages 40-65 in four cities (Milwaukee, Wisconsin; Cincinnati, Ohio; Las 
Vegas, Nevada and San Antonio, Texas). In two of the cities (Milwaukee 
and San Antonio), the national IK campaign will be augmented by an 
additional paid media campaign. Evaluation information will be 
collected at two time points in each city (a pre-campaign survey plus 
one additional post-campaign survey after the media intervention). 
Separate cross-sectional samples of new respondents will participate at 
each point in time. This will allow CDC to assess exposure to campaign 
messages as a function of media ``dose'' and to assess whether women 
who reside in cities with additional paid media have higher awareness 
of the campaign, higher knowledge of gynecological cancers, and greater 
intentions to seek medical attention for gynecologic cancer symptoms 
and/or to discuss symptoms with their doctor. CDC initially considered 
a more complex evaluation strategy that involved four waves of data 
collection in each city coinciding with the release of various 
combinations of digital media and traditional media. The current 
campaign evaluation strategy is based on a simplified design that 
allows CDC to assess main campaign effects with a smaller number of 
respondents.
    Respondents will be recruited from a national opt-in online survey 
panel that prescreens participants and increases the likelihood that 
they meet eligibility criteria and live within the cities where the 
media campaigns are implemented. The total number of respondents in 
each study location is approximately 606 (303 respondents who 
participate in the pre-campaign information collection, and 303 
respondents who participate in the post-campaign information 
collection). The target number of completed responses for the overall 
campaign evaluation study is 2,424. The estimated number of incomplete 
responses (individuals who drop out during or after completion of the 
Screening Section of the survey) is 606.
    Potential respondents will receive an email invitation that 
describes the study and provides a link to the survey Web site. 
Information will then be collected through self-administered, Web-based 
surveys. Survey items will include measures of audience recall of the 
campaign; perceptions of campaign messages; gynecologic health related 
knowledge, attitudes, and beliefs; intentions to seek care for symptoms 
associated gynecologic cancers; and sociodemographic characteristics.
    Results of this evaluation study will be used to inform CDC, 
policymakers, prevention practitioners, researchers, and the general 
U.S. population about the reach and impact of the Inside Knowledge 
gynecologic health awareness campaign, and to inform the development 
and implementation of future health communication efforts.
    OMB approval is requested for one year. The same survey instrument 
will be used for all information collection. Participation is voluntary 
and there are no costs to respondents other than their time. The total 
estimated burden hours are 838.

                                        Estimated Annualized Burden Hours
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                                                                                                      Average
                                                                     Number of       Number of      burden per
        Type of respondents                   Form name             respondents    responses per   response  (in
                                                                                    respondent        hours)
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Women Ages 45-60 in Milwaukee,       Women's Health Survey                   606               1            3/60
 Cincinnati, Las Vegas, or San        (Screening Section only).
 Antonio.
                                     Women's Health Survey                 2,424               1           20/60
                                      (complete).
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[[Page 1505]]

Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2015-00230 Filed 1-9-15; 8:45 am]
BILLING CODE 4163-18-P