[Federal Register Volume 79, Number 224 (Thursday, November 20, 2014)]
[Notices]
[Pages 69120-69121]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2014-27467]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-15-0920]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    The Centers for Disease Control and Prevention (CDC), as part of 
its continuing effort to reduce public burden, invites the general 
public and other Federal agencies to take this opportunity to comment 
on proposed and/or continuing information collections, as required by 
the Paperwork Reduction Act of 1995. To request more information on the 
below proposed project or to obtain a copy of the information 
collection plan and instruments, call 404-639-7570 or send comments to 
Leroy A. Richardson, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or 
send an email to [email protected].
    Comments submitted in response to this notice will be summarized 
and/or included in the request for Office of Management and Budget 
(OMB) approval. Comments are invited on: (a) Whether the proposed 
collection of information is necessary for the proper performance of 
the functions of the agency, including whether the information shall 
have practical utility; (b) the accuracy of the agency's estimate of 
the burden of the proposed collection of information; (c) ways to 
enhance the quality, utility, and clarity of the information to be 
collected; (d) ways to minimize the burden of the collection of 
information on respondents, including through the use of automated 
collection techniques or other forms of information technology; and (e) 
estimates of capital or start-up costs and costs of operation, 
maintenance, and purchase of services to provide information. Burden 
means the total time, effort, or financial resources expended by 
persons to generate, maintain, retain, disclose or provide information 
to or for a Federal agency. This includes the time needed to review 
instructions; to develop, acquire, install and utilize technology and 
systems for the purpose of collecting, validating and verifying 
information, processing and maintaining information, and disclosing and 
providing information; to train personnel and to be able to respond to 
a collection of information, to search data sources, to complete and 
review the collection of information; and to transmit or otherwise 
disclose the information. Written comments should be received within 60 
days of this notice.

Proposed Project

    Data Collection Through Web Based Surveys for Evaluating Act 
Against AIDS Social Marketing Campaign Phases Targeting Consumers 
(Generic ICR, OMB# 0920-0920, Expires 2/28/2015)--Extension--National 
Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention (NCHHSTP), 
Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    In response to the continued HIV epidemic in our country, CDC has 
launched Act Against AIDS, a 5-year, multifaceted communication 
campaign to reduce HIV incidence in the United States. CDC plans to 
release the campaign in phases, with some of the phases running 
concurrently. Each phase of the campaign will use mass media and 
direct-to-consumer channels to deliver HIV prevention and testing 
messages. Some components of the campaign will be designed to provide 
basic education and increase awareness of HIV/AIDS among the general 
public, and others will be targeted to specific subgroups or 
communities at greatest risk of infection. The current study addresses 
the need to assess the effectiveness of these social marketing messages 
aimed at increasing HIV awareness and delivering HIV prevention and 
testing messages among at-risk populations.
    This extension of an ongoing study will evaluate the Act Against 
AIDS (AAA) social marketing campaign aimed at increasing HIV/AIDS 
awareness, increasing prevention behaviors, and improving HIV testing 
rates among consumers. A total of 12,000 respondents were originally 
approved for this generic ICR (0920-0920) and since the original 
approval date, 1,250 respondents have participated in the surveys under 
the following mini ICRs: 0920-13AHP; 0920-13YR and 0920-13DD. The 
information collected from each of the data collections were used to 
evaluate specific AAA campaign phases. We are requesting additional 
time to continue to survey other AAA target audiences and campaign 
phases and measuring exposure to each phase of the campaign and 
interventions implemented under AAA. Through this extension, we plan to 
reach the remaining approved 10,750 respondents. In order to obtain the 
remaining respondents, we anticipate screening approximately 17,915 
individuals.
    Depending on the target audience for the campaign phase, the study 
screener will vary. The study screener may address one or more of the 
following items: race/ethnicity, sexual behavior, and sexual 
orientation. Each survey will have a core set of items asked in all 
rounds, as well as a module of questions relating to specific AAA 
activities and communication initiatives.
    Survey respondents will be selected from a combination of sources, 
including a national opt-in email list sample and respondent lists 
generated by partnership organizations (e.g., the National Urban 
League, the National Medical Association). A total of 10,750 
participants will self-administer the survey at home on personal 
computers over a 3-year period.
    There is no cost to the respondents other than their time.

                                        Estimated Annualized Burden Hours
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                                                                                      Average
                                                     Number of       Number of      burden per     Total burden
          Respondents               Form name       respondents    responses per   response  (in    (in hours)
                                                                    respondent        hours)
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Individuals (male and female)   Study Screener..          17,915               1            2/60             597
 aged 18 years and older.

[[Page 69121]]

 
Individuals (male and female)   Survey Module...           3,583               1           30/60           1,792
 aged 18 years and older.
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    Total.....................  ................  ..............  ..............  ..............           2,389
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Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2014-27467 Filed 11-19-14; 8:45 am]
BILLING CODE 4163-18-P