[Federal Register Volume 79, Number 161 (Wednesday, August 20, 2014)]
[Notices]
[Pages 49376-49378]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2014-19712]


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DEPARTMENT OF THE TREASURY

United States Mint


Privacy Act of 1974, as Amended

AGENCY: United States Mint, Treasury.

ACTION: Notice of proposed alteration.

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SUMMARY: In accordance with the Privacy Act of 1974, as amended, 5 
U.S.C. 552a the Department of the Treasury (Treasury) and the United 
States Mint propose alterations to the current Treasury system of 
records entitled, Department of the Treasury/United States Mint--.009 
Order Management System (OMS) previously known as Retail Sales System 
(RSS); Customer Mailing List; Order Processing Records for Coin Sets, 
Medals and Numismatic Items; Records of Undelivered Orders; and Product 
Descriptions, Availability and Inventory.

DATES: Comments must be received no later than September 19, 2014. The 
proposed altered system of records will be effective September 29, 2014 
unless the United States Mint receives comments that would result in a 
contrary determination.

ADDRESSES: Comments should be sent to the Disclosure Office, United 
States Mint, 801 9th Street NW., Washington, DC 20220, Attention: 
Revisions to Privacy Act Systems of Records. Comments can be faxed to 
(202) 756-6153 or emailed to [email protected]. For emails, please place ``Revisions to 
SORN'' in the subject line. Comments will be made available for public 
inspection upon written request. The United States Mint will make such 
comments available for public inspection and copying at the above 
listed location, on official business days between the hours of 9 a.m. 
and 5 p.m. Eastern Time. Persons wishing to inspect the comments 
submitted must request an appointment by telephoning (202) 354-6788. 
You should submit only information that you wish to make available 
publicly.

[[Page 49377]]


FOR FURTHER INFORMATION CONTACT: Kathleen Saunders-Mitchell, 801 9th 
Street NW., Washington, DC 20220, by telephone at (202) 354-6788 (not a 
toll free number), or by email at [email protected].

SUPPLEMENTARY INFORMATION: The United States Mint, a bureau of 
Treasury, last published its inventory of Privacy Act systems of record 
on January 8, 2013, 78 FR 1307 at 1314. Included in that inventory was 
a system of records entitled Treasury/United States Mint .009--Retail 
Sales System. The United States Mint is proposing to alter this 
existing system of records to reflect attributes of its new electronic 
commerce system: Order Management System. The existing and new systems 
share some similar features in that they both support an online store, 
order fulfillment, and a customer database; however, the new system 
differs from the existing system in that it is cloud-based, has 
significantly expanded data management and marketing customization 
capabilities, and uses Web measurement and customization technologies 
(some of which collect and store personally identifiable information). 
The United States Mint intends the new system to be more durable, 
accommodate greater customer traffic, and generally allow the bureau to 
conduct its numismatic sales operations in a more productive, reliable, 
and secure manner in accordance with 31 U.S.C. 5111(a)(3) and 5136. 
Because the system is a contractor-operated commercial cloud-based 
system, uses Web measurement and customization technologies (some of 
which collect and store personally identifiable information), and is 
capable of delivering targeted marketing based on the behavior and 
interests of the customer, the United States Mint has taken appropriate 
steps to minimize the risk of unauthorized access to the system by 
confirming that the system, the bureau's facilities, and the 
contractor's facilities have appropriate information security controls 
that have been tested and deployed prior to system operation. The 
United States Mint is also making disclosures to, and obtaining consent 
from, the individuals providing the information, as required by 
applicable laws, regulations, and guidelines.
    The United States Mint is altering this system of records to allow 
for--(1) a change of the system's name from Retail Sales System to 
Order Management System; (2) additions to the system location to 
reflect its cloud-based structure; (3) additions of government 
contractor and subcontractor employees to the categories of individuals 
in the system; (4) additions to categories of records in the system to 
reflect the addition of government contractor and subcontractor 
activities, and the system's expanded capabilities, such as storing 
employee audit and access records, customer birth month, credit card 
information, chat and phone call records, gift recipient names and 
delivery information, Internet Protocol (IP) addresses and device 
settings, product preferences, bureau online store browsing behavioral 
information, and market segmentation; (5) additions to the purpose of 
the system to reflect the United States Mint's intention to use the 
data in the system to better understand its customer base, allow easier 
and more efficient sales checkout and customer service, and deliver 
targeted marketing suggestions to customers based on their interests; 
(6) additions to the retrievability section to include employee and 
contractor user identifications, product preferences, email addresses, 
market segmentation categories, bureau online store browsing behavioral 
information; (7) additions to record source categories to include gift 
recipients, government contractor and subcontractor employees, 
applications that generate derived data, and internet service providers 
of persons who visit our online store; and (8) changes to the 
notification procedures.
    In accordance with 5 U.S.C. 552a(r), a report of this altered 
system of records has been provided to the Office of Management and 
Budget and to Congress.

Helen Goff Foster,
Deputy Assistant Secretary for Privacy, Transparency, and Records.
Treasury/United States Mint .009

System name:
    Description of changes: The system name will be changed from Retail 
Sales System to Order Management System. When altered as proposed, the 
system name will read as follows:
    Treasury/United States Mint .009--Order Management System.

System location:
    Description of changes: The system location will be changed to 
indicate that electronic data are stored in an automated system with a 
central location at the contractor's facility in Allen, Texas, and is 
accessible from United States Mint Headquarters in Washington, DC. When 
altered as proposed, the system location will read as follows:
    Electronic records are maintained at the contractor's location in 
Allen, Texas and are accessible from United States Mint Headquarters, 
801 9th Street NW., Washington, DC 20220. Paper records are stored at 
the United States Mint Headquarters, 801 9th Street NW., Washington, DC 
20220.

Categories of individuals covered by the system:
    Description of changes: Categories of individuals in the system 
will be changed to add employees of government contractors and 
subcontractors. When altered as proposed, the categories of individuals 
covered by the system will read as follows:
    Members of the public, federal employees, and employees of 
government contractors and subcontractors.

Categories of records in the system:
    Description of changes: Categories of records in the system will be 
changed to add Federal employee, government contractor employee, and 
subcontractor employee audit logs and system access records; customer 
birth month and credit card information; chat and phone call records; 
gift recipient names and delivery information; site visitor IP 
addresses and device settings; customer product preferences; bureau 
online catalog browsing and behavioral information; and market 
segmentation. When altered as proposed, the categories of records in 
the system will read as follows:
    (a) Names and user IDs of Federal employees, employees of 
government contractors and subcontractors, and audit logs and records 
of their system access;
    (b) Customer names, billing and shipping addresses, phone numbers, 
email addresses, payment, birth month, and credit card information, 
product and communication preferences, order history, and intended uses 
of subscribed promotional materials of--(1) individuals who have 
purchased numismatic items online, by phone, in person or by mail 
order, or subscribed to receive bureau product-related communications 
or promotional materials, and (2) individuals who have registered to 
create an account to purchase products online;
    (c) Names, addresses, and delivery information of gift recipients;
    (d) Tracked Web browsing and behavioral information, IP addresses, 
device settings, market segmentation is collected for registered 
account holders, purchasers, and email newsletter subscribers.

[[Page 49378]]

    (e) Notes and transcripts of contractor and subcontractor employees 
and persons who use the online live chat feature; and
    (f) Notes, recordings and transcripts of phone calls of contractor 
and subcontractor employees and persons who contact the United States 
Mint customer service center.
* * * * *

Purpose(s):
    Description of changes: The purpose of the system will be changed 
to add the United States Mint's intention to use the data in the system 
to better understand its customer base, allow easier and more efficient 
checkout and customer service, and deliver targeted marketing 
suggestions (including through Web measurement and customization 
technologies, some of which collect and store personally identifiable 
information) to customers based upon their interests. When altered as 
proposed, the categories of records in the system will read as follows:
    The purpose of this system is to permit the United States Mint to 
perform the following: Maintain a mailing list of customers and 
interested parties to provide continuous communication and promotional 
materials about existing and upcoming numismatic product offerings, 
circulating coins, and activities; record and maintain records of 
customers' and interested parties' order information and requests for 
promotional materials; record and maintain records on individuals who 
have registered to create accounts and have opted-in to Web measurement 
and customization technologies that collect and store personally 
identifiable information to perform market segmentation that allows 
them to receive targeted marketing suggestions and allows the United 
States Mint to better understand its customer base; record and maintain 
records on individuals who have registered to create accounts and have 
opted-in to having their information retained for more efficient 
checkout and capturing and processing of orders through each stage of 
the order life cycle; maintain integrity and security of orders, 
customer information, and the system; record and maintain customer 
phone calls and chats with customer service representatives; research 
and resolve orders that were not successfully delivered to customers 
and interested parties; and maintain a list of its products and monitor 
and maintain product and promotional material inventory levels to meet 
customer and interested party demand, while remaining within mandated 
mintage levels, as applicable.
* * * * *

Retrievability:
    Description of changes: The retrievability will be changed to add 
new identifiers used to retrieve information from the system, including 
employee user identification, product preferences, email address, 
market segmentation categories, bureau online catalog browsing 
behavioral information. When altered as proposed, the retrievability 
section system will read as follows:
    Name, address, phone number, email address, customer number or 
order number, order date, whether or not the account is flagged (such 
as due to an unusual quantity ordered or an order requiring 
verification for processing and completion), product preferences, 
market segmentation categories, bureau online catalog browsing 
behavioral information, shipment tracking number, any internal 
identification number that may be assigned to the request, employee, 
government contractor and subcontractor employee user identification.

Safeguards:
    Description of changes: The safeguards will be changed to reflect 
further administrative access controls. When altered as proposed, the 
safeguards section will read as follows:
    Paper records are stored in secured filing cabinets with access 
only by authorized personnel. Electronic records are stored in secured 
systems subject to access controls in accordance with Department of the 
Treasury and United States Mint policies and procedures. Access to 
electronic records is restricted to authorized personnel, and is 
subject to multiple security controls, including an access-approval 
process, unique user identifier, user authentication and account 
management, and password management. Only those individuals requiring 
the information to accommodate handling of transactions with the 
customers, or otherwise with a need to know the information for the 
performance of their official duties, can access information pertaining 
to an individual.

Record source categories:
    Description of changes: The record source categories will be 
changed to reflect a reference to gift recipients and inclusion of 
government contractor and subcontractor employees, applications that 
generate derived data, and internet service providers of persons who 
visit our bureau online catalog. When altered as proposed, the record 
source section will read as follows:
    Members of the public (including customers who provide information 
about third-party gift recipients), IP addresses of persons who visit 
the bureau online catalog, applications that generate derived data, 
government employees, government contractor employees, and 
subcontractor employees.
* * * * *

Notification Procedure:
    Description of changes: The notification procedures will be amended 
to leave out the ability for customers to change orders once the online 
transaction has been processed.
    When altered as proposed, the record source section will read as 
follows:
    Requests from individuals wishing to be notified if they are 
currently named in this system of records, or seeking access to any 
record contained in the system of records, or seeking to contest its 
content, should be addressed to the ``System Manager and Address'' 
described above. Requests may be made in accordance with instructions 
appearing at 31 CFR Part 1, subpart C, appendix H. Requests for 
information or specific guidance on where to send records requests 
should be addressed to the following official: Disclosure Officer, 
United States Mint, 801 9th Street NW., Washington DC 20220. 
Individuals who have previously registered on the bureau's Web site for 
a customer account or electronic product notifications may access their 
system records online by authenticating with their valid username and 
password. Individuals making requests and inquiries concerning their 
system records must provide identification to include their name, 
address, telephone number, customer identification number and order 
number (or a combination of identifying information including order 
information depending on the request) which must be successfully 
validated in the system.
* * * * *
[FR Doc. 2014-19712 Filed 8-19-14; 8:45 am]
BILLING CODE 4810-37-P