[Federal Register Volume 79, Number 154 (Monday, August 11, 2014)]
[Notices]
[Pages 46829-46830]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2014-18902]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-14-0910]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    The Centers for Disease Control and Prevention (CDC), as part of 
its continuing effort to reduce public burden, invites the general 
public and other Federal agencies to take this opportunity to comment 
on proposed and/or continuing information collections, as required by 
the Paperwork Reduction Act of 1995. To request more information on the 
below proposed project or to obtain a copy of the information 
collection plan and instruments, call 404-639-7570 or send comments to 
Leroy Richardson, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send 
an email to [email protected].
    Comments submitted in response to this notice will be summarized 
and/or included in the request for Office of Management and Budget 
(OMB) approval. Comments are invited on: (a) Whether the proposed 
collection of information is necessary for the proper performance of 
the functions of the agency, including whether the information shall 
have practical utility; (b) the accuracy of the agency's estimate of 
the burden of the proposed collection of information; (c) ways to 
enhance the quality, utility, and clarity of the information to be 
collected; (d) ways to minimize the burden of the collection of 
information on respondents, including through the use of automated 
collection techniques or other forms of information technology; and (e) 
estimates of capital or start-up costs and costs of operation, 
maintenance, and purchase of services to provide information. Burden 
means the total time, effort, or financial resources expended by 
persons to generate, maintain, retain, disclose or provide information 
to or for a Federal agency. This includes the time needed to review 
instructions; to develop, acquire, install and utilize technology and 
systems for the purpose of collecting, validating and verifying 
information, processing and maintaining information, and disclosing and 
providing information; to train personnel and to be able to respond to 
a collection of information, to search data sources, to complete and 
review the collection of information; and to transmit or otherwise 
disclose the information. Written comments should be received within 60 
days of this notice.

Proposed Project

    Message Testing for Tobacco Communication Activities (OMB No. 0920-
0910, exp. 1/31/2015)--Revision--National Center for Chronic Disease 
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control 
and Prevention (CDC).

Background and Brief Description

    In 2012, CDC's Office on Smoking and Health obtained OMB approval 
of a generic clearance that established a unified information 
collection framework for the development of tobacco-related health 
messages, including messages related to CDC's ACA-funded tobacco 
education campaign (Message Testing for Tobacco Communication 
Activities (MTTCA), OMB No. 0920-0910, exp. 1/31/2015).
    The MTTCA clearance was initially approved with the following 
estimates: 14,974 annualized responses and 5,775 annualized burden 
hours. On January 2, 2014, CDC obtained OMB approval to increase the 
capacity of the MTTCA clearance to 36,847 annualized responses and 
7,219 burden hours.
    CDC has employed the MTTCA clearance to collect information about 
adult smokers' and nonsmokers' attitudes and perceptions, and to pre-
test draft messages and materials for clarity, salience, appeal, and 
persuasiveness. A variety of information collection strategies are 
supported through this mechanism, including in-depth interviews, in-
person focus groups, online focus groups, computer-assisted, in-person, 
or telephone interviews, and online surveys. CDC requests OMB approval 
for each data collection by submitting a project-

[[Page 46830]]

specific request that describes project purpose, use, and methodology.
    CDC plans to request OMB approval to extend the MTTCA clearance, 
with changes, for three years. The Revision information collection 
request (ICR) will propose further increases in the annualized 
estimated number of respondents and the annualized estimated burden 
hours. These increases are needed to support CDC's planned information 
collections and to accommodate additional needs that CDC may identify 
during the next three years. For example, the MTTCA generic clearance 
may be used to facilitate the development of tobacco-related health 
communications of interest for CDC's collaborative efforts with other 
federal partners including, but not limited to, the Food and Drug 
Administration (FDA), the Substance Abuse and Mental Health Services 
Administration (SAMHSA), the National Institutes of Health (NIH), and 
the National Cancer Institute (NCI). At this time the MTTCA clearance 
is expected to be sufficient to test tobacco related messages developed 
by CDC. However, the MTTCA clearance should not replace the need for 
additional generic clearance mechanisms HHS and other federal partners 
may need to test tobacco messages related to their campaigns and 
initiatives.
    CDC's revised MTTCA clearance will also describe expansion of the 
target audience(s) that may be involved in message testing, such as 
youth ages 13-17 years. The 2014 Surgeon General's Report concluded 
that there is already sufficient evidence to caution youth against the 
use of electronic cigarettes. Tobacco and electronic cigarette 
advertising and promotional activities can prompt smoking initiation, 
especially among youth. Recent studies have found that 90.7% of middle 
school students and 92.9% of high school students have been exposed to 
pro-tobacco advertisements in stores, magazines and on the internet. 
Media campaigns have been shown to be effective as part of a 
comprehensive tobacco control program to decrease the initiation of 
tobacco use among youths and young adults. A coordinated series of 
health message testing activities will be required to support future 
development of effective, audience-specific and channel-specific 
messages for CDC's ACA-funded campaign.
    Finally, there may be a need to test prevention and cessation 
messages related to products that are not currently regulated, 
including non-combustible tobacco products (electronic nicotine 
delivery systems such as electronic cigarettes or e-cigarettes) and 
some combustible products (such as cigars/little cigars and 
cigarillos). In the event that the FDA receives authority to regulate 
these products and decides to do a campaign about them, CDC will work 
closely with FDA to avoid duplication. Additionally, CDC will share 
with FDA the findings from any formative work related to the youth 
audience.
    CDC will continue to use the MTTCA clearance to develop and test 
messages and materials for current and future phases of the ACA-funded 
media campaign, OSH's ongoing programmatic initiatives including, but 
not limited to, the Media Campaign Resource Center, reports from the 
Office of the Surgeon General, and other communication efforts and 
materials. Participation is voluntary and there are no costs to 
respondents other than their time.

                                                            Estimated Annualized Burden Hours
--------------------------------------------------------------------------------------------------------------------------------------------------------
                                                                                                             Number of    Average burden
              Type of respondents                               Form name                    Number of     responses per   per response    Total burden
                                                                                            respondents     respondent      (in hours)      (in hours)
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General Public and Special Populations.........  Screening and Recruitment..............          20,000               1            2/60             667
                                                 In-depth Interviews (In Person,                      96               1               1              96
                                                  telephone, etc.).
                                                 Focus Groups (In Person)...............             160               1             1.5             240
                                                 Focus Groups (Online)..................             120               1               1             120
                                                 Short Surveys/information needed to               9,800               1           10/60           1,633
                                                  screen individuals being considered
                                                  for inclusion in campaign ads (Online,
                                                  Bulletin Board, etc.).
                                                 Medium Surveys (Online)................           9,940               1           25/60           4,142
                                                 In-depth Surveys (Online)..............           4,100               1               1           4,100
                                                --------------------------------------------------------------------------------------------------------
    Total......................................  .......................................          44,216  ..............  ..............          10,998
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Leroy Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2014-18902 Filed 8-8-14; 8:45 am]
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