[Federal Register Volume 79, Number 61 (Monday, March 31, 2014)]
[Notices]
[Pages 18038-18039]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2014-07105]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Submission for OMB Review; 30-Day Comment Request: Generic 
Clearance To Support the Safe to Sleep Campaign at the Eunice Kennedy 
Shriver National Institute for Child Health and Human Development 
(NICHD)

SUMMARY: Under the provisions of Section 3507(a)(1)(D) of the Paperwork 
Reduction Act of 1995, the National Institute of Child Health and Human 
Development, the National Institutes of Health, has submitted to the 
Office of Management and Budget (OMB) a request for review and approval 
of the information collection listed below. This proposed information 
collection was previously published in the Federal Register on December 
30, 2013, pages 79472-79473 and allowed 60-days for public comment. No 
public comments were received. The purpose of this notice is to allow 
an additional 30 days for public comment. The National Institute of 
Child Health and Human Development, National Institutes of Health, may 
not conduct or sponsor, and the respondent is not required to respond 
to, an information collection that has been extended, revised, or 
implemented on or after October 1, 1995, unless it displays a currently 
valid OMB control number.
    Direct Comments to OMB: Written comments and/or suggestions 
regarding the item(s) contained in this notice, especially regarding 
the estimated public burden and associated response time, should be 
directed to the: Office of Management and Budget, Office of Regulatory 
Affairs, [email protected] or by fax to 202-395-6974, 
Attention: NIH Desk Officer.
    Comment Due Date: Comments regarding this information collection 
are best assured of having their full effect if received within 30 days 
of the date of this publication.

FOR FURTHER INFORMATION CONTACT: To obtain a copy of the data 
collection plans and instruments, or request more information on the 
proposed project, contact: Dr. Sarah L. Glavin, Deputy Director, Office 
of Science Policy, Analysis and Communication, Eunice Kennedy Shriver 
National Institute of Child Health and Human Development, National 
Institutes of Health, 31 Center Drive, Room 2A18, Bethesda, Maryland 
20892, or call a non-toll free number (301) 496-1877 or Email your 
request, including your address to [email protected]. Formal 
requests for additional plans and instruments must be requested in 
writing.
    Proposed Collection: Generic Clearance to Support the Safe to Sleep 
Campaign at the Eunice Kennedy Shriver National Institute for Child 
Health and Human Development (NICHD), 0925--NEW, Eunice Kennedy Shriver 
National Institute of Child Health and Human Development (NICHD), 
National Institutes of Health (NIH).
    Need and Use of Information Collection: This is a request for a new 
generic clearance that would be used for submissions specific to the 
Eunice Kennedy Shriver National Institute of Child Health and Human 
Development (NICHD) Safe to Sleep (STS) public education campaign. 
Submissions for the STS campaign will be used to assess the 
understanding and reach of STS campaign materials and messages, and to 
monitor and improve campaign activities such as training workshops and 
overall implementation. The purpose of this information collection is 
to monitor and modify campaign activities, to plan future campaign 
activities, to develop messages and materials, and to develop 
distribution and outreach strategies that are effective at 
communicating their message to bring about the intended response, 
awareness, and/or behavioral change for the target audiences. This 
generic clearance will enable the NICHD to: (1) More efficiently assess 
the implementation of campaign activities; (2) better understand the 
target audiences' knowledge, attitudes, and beliefs toward STS messages 
and materials; (3) better understand how the campaign activities have 
influenced the target audiences' behaviors and practices; and (4) 
monitor and improve activities such as trainings, and material/message 
development. Having a way to gather feedback on the STS campaign 
activities is critical to assessing the reach and effect of campaign 
efforts. Data collected for the campaign can inform where future STS 
campaign resources can produce the most meaningful results.
    Data collected for the STS campaign generic clearance will be used 
by a number of audiences, including STS campaign staff, NICHD 
leadership, STS campaign collaborators, Federal Sudden and Unexpected 
Infant Deaths (SUID)/Sudden Infant Death Syndrome (SIDS) Workgroup 
members, SUID/SIDS stakeholders, clinical and maternal/child health 
professionals, parents and caretakers, and the general public. These 
audiences may use the information collections to: (1) Develop new 
campaign messages, materials, and/or training curricula; (2) monitor 
and improve campaign activities; (3) make decisions about campaign 
activities; (4) inform current campaign activities; and (5) inform and/
or change practices and behaviors of program participants.
    Examples of the types of information collections that could be 
included under this generic clearance include: Focus groups and in-
depth interviews with parents/caregivers and/or health professionals to 
get feedback on distribution and outreach activities, and/or campaign 
messages; and Surveys with parents/caregivers and/or health 
professionals to: (1) Assess the usefulness of the new STS campaign 
materials, including print and on-line materials and a video, (2) track 
outreach experiences of program participants, (3) assess training 
participants' changes in knowledge related to safe infant sleep 
behavior and implementation of outreach methods taught, and (4) assess 
program participants' resource needs.
    The sub-studies for this generic will be small scale, designed to 
obtain results frequently and quickly to guide campaign development and 
implementation, inform campaign direction, and be used internally for 
campaign management purposes. NICHD's current scope and capacity for 
STS generic sub-studies is non-existent and this request would fill 
this gap.
    OMB approval is requested for 3 years. There are no costs to 
respondents other than their time. The total estimated annualized 
burden hours are 3,000.

Estimated Annualized Burden Hours

[[Page 18039]]



                                   Table 1--Estimates for Annual Burden Hours
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                                                     Number of     Frequency of    Average time     Annual hour
       Type of data collection  instrument          respondents      response      per response       burden
----------------------------------------------------------------------------------------------------------------
Focus Groups....................................             500               1               1             500
Pre/Post Test...................................           2,500               1           15/60             625
Survey..........................................           2,500               1           15/60             625
Interview.......................................             500               1               1             500
Tracking/Feedback Form..........................           1,500               1           30/60             750
                                                 ---------------------------------------------------------------
    Total.......................................           7,500  ..............  ..............           3,000
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    Dated: March 21, 2014.
Sarah L. Glavin,
Deputy Director, Office of Science Policy, Analysis, and 
Communications, Eunice Kennedy Shriver National Institute of Child 
Health and Human Development, National Institutes of Health.
[FR Doc. 2014-07105 Filed 3-28-14; 8:45 am]
BILLING CODE 4140-01-P