[Federal Register Volume 79, Number 53 (Wednesday, March 19, 2014)]
[Notices]
[Pages 15383-15384]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2014-05964]


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DEPARTMENT OF TRANSPORTATION

National Highway Traffic Safety Administration

[U.S. DOT Docket Number NHTSA-2011-0126]


Reports, Forms, and Recordkeeping Requirements

AGENCY: National Highway Traffic Safety Administration (NHTSA), 
Department of Transportation (DOT).

ACTION: Notice.

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[[Page 15384]]

SUMMARY: In compliance with the Paperwork Reduction Act of 1995 (44 
U.S.C. 3501 et seq.), this notice announces that the Information 
Collection Request (ICR) abstracted below has been forwarded to the 
Office of Management and Budget (OMB) for review and comment. The ICR 
describes the nature of the information collections and their expected 
burden. The Federal Register Notice with a 60-day comment period was 
published on December 19, 2012 (77 FR 75255).

DATES: Comments must be submitted on or before April 18, 2014.

FOR FURTHER INFORMATION CONTACT: Kil-Jae Hong, NHTSA, 1200 New Jersey 
Avenue SE., W52-232, NPO-520, Washington, DC 20590. Ms. Hong's 
telephone number is (202) 493-0524 and email address is [email protected].

SUPPLEMENTARY INFORMATION: 

National Highway Traffic Safety Administration

    Title: 49 CFR 575--Consumer Information Regulations (sections 103 
and 105) Qualitative Research.
    OMB Number: Not Assigned.
    Type of Request: Request for public comment on collection of 
information request.
    Abstract: The Energy Independence and Security Act of 2007, enacted 
in December 2007, included a requirement that the National Highway 
Traffic Safety Administration (NHTSA) develop a consumer information 
and education campaign to improve consumer understanding of automobile 
performance with regard to fuel economy, Greenhouse Gas emissions and 
other pollutant emissions; of automobile use of alternative fuels; and 
of thermal management technologies used on automobiles to save fuel. A 
critical step in developing the consumer education program is to 
conduct proper market research to understand consumers' knowledge 
surrounding these issues, evaluate potential consumer-facing messages 
in terms of clarity and understand the communications channels through 
which these messages should be presented. The research will allow NHTSA 
to refine messaging to enhance comprehension and usefulness and will 
guide the development of an effective communications plan and education 
program. NHTSA proposes a multi-phased research project to gather the 
data and apply analyses and results from the project to develop the 
consumer information program and education campaign materials.
    Affected Public: Passenger vehicle consumers.
    Estimated Total Annual Burden: 108 hours.

ADDRESSES: Send comments, within 30 days, to the Office of Information 
and Regulatory Affairs, Office of Management and Budget, 725 17th 
Street NW., Washington, DC 20503, Attention NHTSA Desk Officer.
    Comments are invited on: Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the Department, including whether the information will have practical 
utility; the accuracy of the Department's estimate of the burden of the 
proposed information collection; ways to enhance the quality, utility 
and clarity of the information to be collected; and ways to minimize 
the burden of the collection of information on respondents, including 
the use of automated collection techniques or other forms of 
information technology. A Comment to OMB is most effective if OMB 
receives it within 30 days of publication.

    Issued in Washington, DC, on March 13, 2014.
John Donaldson,
Senior Associate Administrator (Acting), Policy and Operations.
[FR Doc. 2014-05964 Filed 3-18-14; 8:45 am]
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