[Federal Register Volume 79, Number 38 (Wednesday, February 26, 2014)]
[Notices]
[Pages 10810-10811]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2014-04135]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-14-14KE]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-7570 or 
send comments to Leroy Richardson, 1600 Clifton Road, MS D-74, Atlanta, 
GA 30333 or send an email to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    A Comprehensive Evaluation of a Paid Social Media and Mass Media 
Gynecologic Cancer Campaign--New--National Center for Chronic Disease 
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control 
and Prevention (CDC).

Background and Brief Description

    In 2006, Congress passed The Gynecologic Cancer Education and 
Awareness Act (Pub. L. 111-324, ``Johanna's Law'') authorizing CDC to 
launch and evaluate a public health information campaign regarding 
gynecological cancers. The campaign, entitled ``Inside Knowledge: Get 
the Facts About Gynecologic Cancer,'' seeks to increase women's 
intentions to seek medical attention for persistent symptoms that could 
be indicative of some of gynecological cancers, yet may sometimes be 
ignored or simply overlooked by women. The campaign is managed by the 
Division of Cancer Prevention and Control (DCPC) at the Centers for 
Disease Control and Prevention (CDC).
    CDC plans to evaluate the Inside Knowledge campaign by collecting 
information from members of its target audience: adult women (ages 40-
65) in the United States. Information will be collected through self-
administered, Web-based surveys. Survey items will include measures of 
audience recall of the campaign; perceptions of campaign messages; 
gynecologic health related knowledge, attitudes, and beliefs; 
intentions to seek care for symptoms associated gynecologic cancers; 
and sociodemographic characteristics. Specifically, this information 
collection will allow CDC to assess exposure to campaign efforts and 
assess whether women who were exposed to the campaign have higher 
awareness of the campaign, higher knowledge of gynecological cancers, 
and greater intentions to seek medical attention for gynecologic cancer 
symptoms and/or to discuss symptoms with their doctor. The evaluation 
will also examine whether women's awareness of the campaign differs by 
channel of delivery.
    To conduct the evaluation, we will augment the national Inside 
Knowledge campaign with an additional paid media campaign in two 
cities. Cities will be selected based on the following criteria: (1) 
Incidence/prevalence of gynecologic cancer, (2) cost of mass media 
advertising, (3) size of the target audience in the city, (4) 
similarity in population size and demographics, and (5) previous Inside 
Knowledge campaign activities within the city. The two locations 
selected for this evaluation study will fall within the Nielsen 35-45 
Designated Market Area (DMA) designations. The additional campaign 
advertising will include digital media and traditional media that will 
be implemented in flights, including the following: (1) A higher 
concentration in a defined time (``heavy up'') of traditional media 
only, (2) digital media only, and (3) a combination of a ``heavy up'' 
along with digital media. Each city will be non-randomly assigned to a 
condition, i.e., the type (traditional or digital) and sequence of 
additional advertisements. Evaluation information will be collected at 
four time points in each city (a baseline survey plus up to three 
additional surveys after each flight of additional media). To reduce 
attrition and eliminate time-in-sample bias that would artificially 
increase measures of campaign recognition, we will use address-based, 
cross-sectional sampling methods to randomly select respondents for 
each survey. The address-based sampling will also increase the 
likelihood that respondents live within the cities where the media 
campaigns are implemented. Potential respondents will receive an 
advance letter that describes the study and provides a link to the 
survey Web site. The total number of respondents in each study location 
is approximately 2,424.
    Results of this evaluation study will be used to inform CDC, 
policymakers, prevention practitioners, researchers, and the general 
U.S. population about the reach and impact of the Inside Knowledge 
gynecologic health awareness campaign, and to inform the development 
and implementation of future health communication efforts.
    OMB approval is requested for one year. The same survey instrument 
will be used for all information collection.
    Participation is voluntary and there are no costs to respondents 
other than their time.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                     Avgerage
                                                     Number of       Number of      burden per     Total burden
      Type of respondents           Form name       respondents    responses per   response (in       (in hr)
                                                                    respondent          hr)
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Women Ages 45-60 in City 1....  Women's Health             2,424               1           20/60             808
                                 Survey.
Women Ages 45-60 in City 2....  Women's Health             2,424               1           20/60             808
                                 Survey.
                                                 ---------------------------------------------------------------

[[Page 10811]]

 
    Total.....................  ................  ..............  ..............  ..............           1,616
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Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2014-04135 Filed 2-25-14; 8:45 am]
BILLING CODE 4163-18-P