[Federal Register Volume 78, Number 242 (Tuesday, December 17, 2013)]
[Notices]
[Pages 76305-76307]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-29919]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES


Opportunity for Co-Sponsorship of the President's Challenge 
Physical Activity and Fitness Awards Program

AGENCY: President's Council on Fitness, Sports, and Nutrition, Office 
of the Assistant Secretary for Health, Office of the Secretary, 
Department of Health and Human Services.

ACTION: Notice.

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SUMMARY: The President's Council on Fitness, Sports, and Nutrition 
(PCFSN) announces the opportunity for non-federal public and private 
sector entities to co-sponsor and administer a series of financially 
self-sustaining activities related to the President's Challenge 
Physical Activity and Fitness Awards Program (President's Challenge). 
Potential co-sponsors must have a demonstrated interest in and be 
capable of managing the day-to-day operations associated with the 
program and be willing to participate substantively in the co-sponsored 
activity.

DATES: To receive consideration, a request to participate as a co-
sponsor must be received by 5:00 p.m. EST on Friday, January 31, 2014, 
at the address listed. Requests will meet the deadline if they are 
either (1) received on or before the deadline; or (2) postmarked on or 
before the deadline. Private metered postmarks will not be accepted as 
proof of timely mailing. Hand-delivered requests must be received by 
5:00 p.m. e.s.t. Requests that are received after the deadline date 
will be returned to the sender.

ADDRESSES: Proposals for co-sponsorship should be sent to Yesenia 
D[iacute]az, Public Health Advisor, President's Council on Fitness, 
Sports, and Nutrition, 1101 Wootton Parkway, Suite 560, Rockville, MD 
20852; Telephone: (240) 276-9865, Fax: (240) 276-9860. Proposals may 
also be submitted via email to: [email protected].

FOR FURTHER INFORMATION CONTACT: Yesenia D[iacute]az, Public Health 
Advisor, President's Council on Fitness, Sports, and Nutrition, 
Telephone: (240) 276-9865, email: [email protected].

SUPPLEMENTARY INFORMATION: 

[[Page 76306]]

Background

    PCFSN was originally established as the President's Council on 
Youth Fitness by President Dwight D. Eisenhower in 1956. In 2010, 
President Barack Obama issued Executive Order (EO) 13545, dated June 
22, 2010, to amend EO 13265, dated June 6, 2002. EO 13545 changed the 
organization's name from the President's Council on Physical Fitness 
and Sports (PCPFS) to the President's Council on Fitness, Sports, and 
Nutrition (PCFSN); expanded the mission of the Council to include 
nutrition; and, increased the maximum number of members who serve on 
the Council from 20 to 25.
    The Council advises the President, through the Secretary of Health 
and Human Services, about the challenges and opportunities to promote 
fitness, sports and nutrition across the United States. Specifically, 
the Council, as outlined in EO 13265, Section (3)(b), is directed to 
``advise the Secretary on ways to promote regular physical activity, 
fitness, sports participation, and good nutrition. Recommendations may 
address, but are not necessarily limited to, public awareness 
campaigns; federal, state and local physical activity; fitness, sports 
participation, and nutrition initiatives; and partnership opportunities 
between public- and private-sector health-promotion entities.'' Section 
(3)(c) adds, ``The Council shall function as a liaison to relevant 
state, local, and private entities in order to advise the Secretary 
regarding opportunities to extend and improve physical activity, 
fitness, sports, and nutrition programs and services at the local, 
state, and national levels.'' In addition, the Council, as stated in 
Section (3)(d) ``shall monitor the need to enhance programs and 
educational and promotional materials sponsored, overseen, or 
disseminated by the Council, and shall advise the Secretary as 
necessary concerning such need.'' The EO also states in Section (1) 
that in implementing this order, the ``Secretary shall be guided by the 
science-based federal Dietary Guidelines for Americans and the Physical 
Activity Guidelines for Americans.'' Through the authority of section 
1704 of the Public Health Service Act, PCFSN may support and 
``encourage others to support'' activities related to health 
information and promotion, including the publication of information and 
securing the cooperation of communication media.
    The purpose of the President's Challenge is to motivate individuals 
six years of age and older to start and maintain a regular program of 
physical activity and good nutrition leading to improved health and 
fitness. Since its inception in 1966, the program has reached millions 
of American youth. In 2002, the program expanded to include adults aged 
18 and older. Program materials are available in English and Spanish.
    Requirements of Co-Sponsorship: PCFSN is seeking a co-sponsoring 
organization capable of managing the development and distribution of 
program awards and materials, responding to program inquiries, 
administering program Web sites, and identifying ways to enhance the 
program and participation. This co-sponsorship agreement will be in 
place for a period of four years beginning on September 1, 2014.

Awards Programs

    A. Presidential Active Lifestyle Award (PALA+): Recognizing 
individuals aged six and older for being physically active and adopting 
healthy eating habits on a regular basis. Participants are encouraged 
to track their participation using an interactive web-based physical 
activity tracker or a paper log.
    B. Presidential Champions: A web-based points program for 
individuals aged six and older. This program allows individuals to earn 
points based on the amount of daily of physical activity tracked. With 
an unlimited amount of time, individuals can earn different awards 
based on their levels of physical activity in the program. Awards 
included in this program: Platinum, Gold, Silver, and Bronze Awards.
    C. Presidential Youth Fitness Program: The Presidential Youth 
Fitness Program provides a model for fitness education within a 
comprehensive, quality physical education program. The program provides 
resources and tools for physical educators to enhance their fitness 
education process. The Presidential Youth Fitness Program has replaced 
the President's Challenge Physical Fitness Test to emphasize the role 
of schools in promoting the health and well-being of ALL students.
    D. Adult Fitness Test: A web-based test for adults aged 18 and 
older. No awards are currently linked to this test.

Distribution Center

    Each of these program areas shall involve the promotion and 
distribution of award items. These items may include, but are not 
limited to, emblems, medallions, ribbons, lapel pins, certificates, 
bumper stickers, magnets, booklets, pedometers, and apparel. 
Participating organizations and individuals purchase awards and other 
program materials directly from the administering organization for a 
nominal fee. This program is designed to be financially self-
sustaining.

Web SIte Administration

    Administration of the President's Challenge Program Web sites 
(www.pyfp.org, www.presidentschallenge.org, and 
www.adultfitnesstest.org) shall consist of, but not be limited to, the 
following: hosting, maintenance, and customer service for an online 
order center as well as a listserv. Additionally, the co-sponsoring 
organization shall manage the President's Challenge Advocate on-
boarding process and database with approval from PCFSN. All work 
performed in association with these Web sites shall be consistent with 
Section 508 compliance requirements.

Additional Roles and Responsibilities

    The co-sponsoring organization shall help promote the program 
through outreach activities which may include: Exhibiting at 
conferences, speaking at events, and using social media. The co-
sponsoring organization shall identify and recommend ways to enhance 
the program experience, delivery, and outreach.
    Eligibility for Co-Sponsorship: To be eligible, a requestor shall: 
(1) Have a demonstrated interest and understanding of physical 
activity, physical fitness, sports, and nutrition; (2) participate 
substantively in the co-sponsored activity (not just provide funding or 
logistical support); (3) have an organizational or corporate mission 
that is consistent with the public health and safety mission of the 
Department of Health and Human Services; and (4) agree to sign a co-
sponsorship agreement with PCFSN which will set forth the details of 
the co-sponsored activity including the requirements such that any fees 
raised should not be designed to exceed the co-sponsor's costs, and 
fees collected by the co-sponsor shall be limited to the amount 
necessary to cover the co-sponsor's related operating expenses.
    The organization selected shall furnish the necessary personnel, 
materials, services, and facilities to administer the President's 
Challenge program, including the purchase and/or production of all 
program and award materials; distribution of program and award 
materials; promotion and statistical evaluation of the program; 
quarterly and annual budget and demographic reports; maintenance of 
partnership list; and other administrative duties. These duties will

[[Page 76307]]

be determined in a Memorandum of Agreement and an annual plan.
    Co-Sponsorship Proposal: Each co-sponsorship proposal shall contain 
a description of: (1) The entity or organization; (2) its background in 
promoting physical activity, physical fitness, sports, and nutrition; 
(3) its proposed involvement in the co-sponsored activity; and (4) plan 
for implementation with a timeline.
    Evaluation Criteria: PCFSN will select the co-sponsor using the 
following evaluation criteria:
    (1) Requestor's qualifications and capability to fulfill co-
sponsorship responsibilities;
    (2) Requestor's creativity related to enhancing the program, 
including the medium through which program messages are delivered and 
ideas for improving program offerings;
    (3) Requestor's potential for reaching underserved/special 
populations;
    (4) Requestor's experience administering national awards programs;
    (5) Requestor's past or current work specific to national programs 
or projects in the area(s) of physical activity, physical fitness, 
sports, and nutrition among individuals and in schools and 
organizations;
    (6) Requestor's personnel: name, professional qualifications and 
specific expertise of key personnel who would be available to work on 
these projects;
    (7) Requestor's facilities: availability and description of 
facilities required to administer the program including office space 
and information technology and telecommunication resources;
    (8) Requestor's description of financial management: discussion of 
experience in developing an annual budget and collecting and managing 
monies from organizations and individuals; and
    (9) Requestor's proposed plan for managing PCFSN awards programs, 
including such financial aspects as Web site development and/or 
enhancement, cost of program materials, and distribution of those 
items.
    Availability of Funds: There are no federal funds available for 
this co-sponsorship.

    Dated: December 11, 2013.
Shellie Y. Pfohl,
Executive Director, President's Council on Fitness, Sports, and 
Nutrition, U.S. Department of Health and Human Services.
[FR Doc. 2013-29919 Filed 12-16-13; 8:45 am]
BILLING CODE 4150-35-P