[Federal Register Volume 78, Number 168 (Thursday, August 29, 2013)]
[Notices]
[Pages 53465-53466]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-21077]


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DEPARTMENT OF HOMELAND SECURITY

Federal Emergency Management Agency

[Docket ID: FEMA-2013-0032; OMB No. 1660-New]


Agency Information Collection Activities: Proposed Collection; 
Comment Request

AGENCY: Federal Emergency Management Agency, DHS.

ACTION: Notice.

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SUMMARY: The Federal Emergency Management Agency, as part of its 
continuing effort to reduce paperwork and respondent burden, invites 
the general public and other Federal agencies to take this opportunity 
to comment on a new information collection. In accordance with the 
Paperwork Reduction Act of 1995, this notice seeks comments concerning 
the collection of qualitative data regarding preparedness message 
framing. The goal of this qualitative research is to gain insights on 
how best to frame preparedness messaging to effectively encourage and 
motivate the public to prepare themselves and their families for a 
disaster.

DATES: Comments must be submitted on or before October 28, 2013.

ADDRESSES: To avoid duplicate submissions to the docket, please use 
only one of the following means to submit comments:
    (1) Online. Submit comments at www.regulations.gov under Docket ID 
FEMA-2013-0032. Follow the instructions for submitting comments.
    (2) Mail. Submit written comments to Docket Manager, Office of 
Chief Counsel, DHS/FEMA, 500 C Street SW., Room 840, Washington, DC 
20472-3100.
    All submissions received must include the agency name and Docket 
ID. Regardless of the method used for submitting comments or material, 
all submissions will be posted, without change, to the Federal 
eRulemaking Portal at http://www.regulations.gov, and will include any 
personal information you provide. Therefore, submitting this 
information makes it public. You may wish to read the Privacy Act 
notice that is available via the link in the footer of 
www.regulations.gov.

FOR FURTHER INFORMATION CONTACT: Kathryn Pilman, Program Specialist, 
Individual and Community Preparedness Division, 202-786-0181. You may 
contact the Records Management Division for copies of the proposed 
collection of information at facsimile number (202) 646-3347 or email 
address: [email protected].

SUPPLEMENTARY INFORMATION: Federal Emergency Management Agency's (FEMA) 
Citizen Corps program acts under the authority of Executive Order No. 
13254, ``Establishing the USA Freedom Corps.'' Citizen Corps' mission 
is to bring together government and community leaders to involve 
citizens in all-hazard emergency preparedness and resilience. FEMA's 
Individual and Community Preparedness Division (ICPD) directs this 
effort to support the policy to foster a culture of responsibility, 
service and citizenship. FEMA will use this collection to ensure the 
effectiveness and value of awareness and education campaigns, disaster 
messaging and other associated outreach efforts.

Collection of Information

    Title: Preparedness Message Framing Research.
    Type of Information Collection: New information collection.
    FEMA Forms: 008-0-17, Focus Group Moderator's Guide; FEMA Form 008-
0-18, Recruit/Screener Phone Script; and FEMA Form 008-0-19, Post Event 
Participant Survey.
    Abstract: FEMA's Individual and Community Preparedness Division 
will engage in qualitative research involving the review of disaster 
preparedness message frames for the purpose of determining the most 
effective means for presenting disaster preparedness messages. Multiple 
frames will be used to probe: (1) Overall Understanding of the terms 
used in preparedness messaging (Disaster; Preparedness; Emergency); (2) 
General concern and attitudes (Area specific hazards and risks; Concern 
or worry about specific hazards and risks; plans for taking steps); (3) 
Reactions to hazard specific message concepts; and (4) Effective 
channels for communication.). This research will provide insights on 
how to improve existing disaster preparedness messages to encourage the 
public to engage in preparedness behaviors.
    Affected Public: Individuals and households.
    Number of Respondents: 3,840.
    Number of Responses: 3,840.
    Estimated Total Annual Burden Hours: 940 hours.
    Estimated Cost: There are no capital or start-up costs associated 
with this collection.

Comments

    Comments may be submitted as indicated in the ADDRESSES caption 
above. Comments are solicited to (a) evaluate whether the proposed data 
collection is necessary for the proper performance of the agency, 
including whether the information shall have practical utility; (b) 
evaluate the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (c) enhance the quality, utility, and 
clarity of the information to be collected; and (d) minimize the burden 
of the collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses.


[[Page 53466]]


    Dated: August 20, 2103.
Charlene D. Myrthil
Director, Records Management Division, Mission Support Bureau, Federal 
Emergency Management Agency, Department of Homeland Security.
[FR Doc. 2013-21077 Filed 8-28-13; 8:45 am]
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